Captain Morgan Launches NFL Campaign Featuring Bebe Rexha, Aminé and Victor Cruz

 

Captain Morgan, an Official NFL Sponsor, is spicing up the season by dropping fun-filled clues that unlock exclusive prizes and experiences as well as an epic Super Bowl LVIII prize

NEW YORK, Sept. 14, 2023  Inits third year as the Official Spiced Rum Sponsor of the National Football League, Captain Morgan is releasing a flurry of clues that could score fans 21+ ultimate NFL prizes and experiences. All season long, fans can 'Follow the Captain' to unlock thousands of incredible prizes and experiences including unforgettable performances from today's hottest artists like Bebe Rexha or Aminé, an epic watch party in Arlington, Texas, or a once in a lifetime trip to Las Vegas for Super Bowl LVIII.

Whether at the bar, on your phone, or yes, even in an ad, fans can find hidden clues and QR codes in the real world and across social media – from the coaster at your favorite bar to signs at local liquor stores and football stadiums, you never know what could be around the corner. Spot one? Scan the QR code to uncover the hidden clue and run, don't walk to FollowTheCaptain.comto unlock the adventure that awaits.

"Get ready for a season of adventure because Captain Morgan is doing what it does best - spicing up fan experiences," said Anne Nosko, VP, Captain Morgan. "So keep your eyes out for Captain Morgan this NFL season and maybe we'll even catch you in Las Vegas for Super Bowl LVIII."

To help bring these adventures to life, Captain Morgan has teamed up with a star-studded roster of music artists, NFL Legends and cultural icons including Bebe Rexha, Aminé, and Victor Cruzto help instigate adventure all season long.

"Just like I do, Captain Morgan always brings the spice for unforgettable fan experiences," says Bebe Rexha. "Clues will start dropping soon so be on the lookout, you never know where they might lead you!"

The multi-layered campaign will include new TV creative starring pop icon Bebe Rexha, rap sensation Aminé and Super Bowl Champion Victor Cruz who will point out hidden clues for fans 21+ to unlock adventure anywhere they see the Captain. The 15-second spot will air on September 24 and continue throughout the season during some of the biggest NFL matchups.

"Don't sleep on Captain Morgan, you guys - cause cracking a clue could land you a front row seat to see me later this season," said Aminé.

Make sure to visit FollowTheCaptain.com daily, because the first gameday experience will be up for grabs soon. Follow the Captain to the Ultimate Away Game in Arlington, TX on October 8.† Fans 25+ in attendance will get a serious screen upgrade to cheer on America's team from the massive jumbotron, while they enjoy delicious Captain Morgan cocktails, stadium bites and are showered in swag.

Throughout the NFL season, Captain Morgan will curate the dopest fan experiences, including the hottest house party of the year, hosted by Super Bowl champ Victor Cruz. Infused with the signature Captain Morgan spice, this epic night will be absolutely bananas with an exclusive performance from Aminé and special surprise guests.

"In my third year spicing it up with Captain Morgan, I've been waiting for the moment to throw an epic party. You already know, we're going all out," said Victor Cruz. "Want to make the guest list? You know what to do - Follow the Captain. "

Fans 25+ who 'Follow the Captain' will be entered into a drawing for the ultimate NFL adventure - a weekend trip for you and a guest to attend Super Bowl LVIII in Las Vegas or the hottest party in town the day before Super Bowl LVIII.*

Keep up with @CaptainMorganUSA on Instagram and @CaptainMorganUS on X for more adventures ahead. And remember, no matter how you decide to celebrate the NFL season this year, please drink responsibly.

†NO PURCHASE NECESSARY. U.S., 21+.  Must RSVP at followthecaptain.com. Tickets offered on first come-first served basis, while supplies last.  Open seating. Travel to/from Game & incidentals NOT included.  Unissued/unclaimed tickets not awarded.

*NO PURCHASE NECESSARY. Offered only in 48 contiguous U.S. Void in AK, HI and where prohibited. Must be 21+ for instant win, cooler & wall lit sign prizes; must be 25+ for Super Bowl® LVIII trip & "Captain's Section" ticket prizes. Sweepstakes Period: 9/12/23 – 2/11/24 subject to earlier deadlines for some components of Sweepstakes. To play, scan QR Code on "clues" hidden online/digitally and IRL to access followthecaptain.com, verify age and complete entry form. Limit 1 entry per person per week. For Super Bowl® LVIII trip prizes, winner & guest (25+) must travel on weekend of 2/10-11/24.  "Captain's Section" ticket prizes available only in Phoenix Metro Area (for Arizona Cardinals game on 10/29/23) and Greater Los Angeles (for Los Angeles Chargers game on 12/10/23) with QR Code scan.  ALCOHOL IS NOT PART OF ANY PRIZE. See Official Rules at website for Sweepstakes timing including entry deadlines, prize restrictions, odds of winning and other details. Sponsor: Diageo Americas, Inc., New York, NY.
DRINK RESPONSIBLY. CAPTAIN'S ORDERS!
Captain Morgan Rum Co., New York, NY.
© 2023 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Sweepstakes not sponsored or offered by the National Football League.

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, and Vita Coco Spiked with CAPTAIN MORGAN. For more information, visit www.CaptainMorgan.com

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

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ANGEL'S ENVY™ EXPANDS 10th ANNUAL TOAST THE TREES INITIATIVE TO INCLUDE URBAN TREE CANOPY RESTORATION

ANGEL'S ENVY and the Arbor Day Foundation are planting trees in under-served urban neighborhoods across the U.S. and inviting consumers to partake in a virtual tree planting experience to support urban tree canopy restoration in local communities

HAMILTON, Bermuda, Sept. 7, 2023 ANGEL'S ENVY the Louisville-based distiller that produces finished whiskeys, today announced the expansion of their 10th annual Toast the Trees initiative to include urban tree canopy restoration in U.S. cities. Launched in 2014 and celebrated annually each September in honor of U.S. National Bourbon Heritage Month, Toast the Trees is ANGEL'S ENVY'S initiative to demonstrate the importance of sustainability within the bourbon industry as well as raise awareness of the importance of forests and the increased need for a healthy and secure White Oak tree population. Since the program's founding, ANGEL'S ENVY, in partnership with the Arbor Day Foundation, has planted nearly 300,000 trees.

In addition to continued reforestation efforts across the U.S., ANGEL'S ENVY and the Arbor Day Foundation will plant trees in public spaces and under-served residential areas in 10 cities this fall to support urban tree canopy restoration efforts. The cities include Philadelphia, Atlanta, Miami, Louisville, Chicago, Houston, San Francisco, Phoenix, Los Angeles and Nashville. Each project location meets socioeconomic and environmental criteria to be classified as an area of need and was identified by the Arbor Day Foundation as a high priority. These communities will be the project sites of planting events facilitated by the Arbor Day Foundation and its network of local tree-planting organizations.

"Our distillery is based in the heart of downtown Louisville, and we embrace our urban roots," said Gigi DaDan, General Manager of ANGEL'S ENVY. "In year 10 of our Toast the Trees initiative, we wanted to expand our reach to help plant trees directly in our, and our consumers', communities where each tree we plant has a significant and lasting impact for years to come."

To raise awareness for the initiative, ANGEL'S ENVY invites consumers to plant "virtual trees" through a new digital AR experience to support the growing need for trees in urban centers. The top five participating cities with the most virtually planted trees at the end of September (9/30/2023) will receive real trees planted by ANGEL'S ENVY and the Arbor Day Foundation in 2024.

"Trees are essential to the health and well-being of our communities here in the U.S. and around the world," said Dan Lambe, Chief Executive of the Arbor Day Foundation. "Our partnership with ANGEL'S ENVY has been helping restore critical forest ecosystems for the last 10 years, and expanding that success into communities of need allows us to continue bringing the unmatched power of trees to the people and places who need them most."

According to the Arbor Day Foundation, urban tree canopy restoration is imperative now more than ever with the growing impacts of climate change and rising temperatures across the country; sufficient tree canopy can reduce temperatures by up to 10 degrees. In addition to lowering surface and air temperatures, trees planted in urban environments help to create a significant impact as they reduce pollution, improve water quality, and strengthen neighborhood pride and social connections among residents. Investing in urban canopy restoration is critical as socioeconomic disparities become increasingly prominent, with over 70 percent of low-income and non-white Americans living in nature-deprived areas.

ABOUT ANGEL'S ENVY
ANGEL'S ENVY is a Louisville, Kentucky-based distiller that produces finished whiskeys. Founded in 2010, ANGEL'S ENVY was among the first American whiskey producers to employ a secondary finishing process broadly across its portfolio. Today, each of its award-winning whiskeys are finished in hand-selected barrels to add a distinct layer of flavor and complexity, and the ANGEL'S ENVY team continues to produce several highly acclaimed core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in Caribbean Rum Casks – as well as a variety of innovative, special releases.

ANGEL'S ENVY opened the doors to its Brand Home at 500 East Main Street in 2016, making it the first full-production whiskey distillery in downtown Louisville. In June 2022, ANGEL'S ENVY completed an $8.2 million expansion to its Brand Home, doubling annual guest capacity.

ANGEL'S ENVY is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

HEAVEN CAN WAIT. ENJOY RESPONSIBLY.
©2023. ANGEL'S ENVY, ITS TRADE DRESS AND THE ANGEL WINGS LOGO ARE TRADEMARKS. BOTTLED BY LOUISVILLE DISTILLING COMPANY, LOUISVILLE, KY. KENTUCKY STRAIGHT BOURBON WHISKEY FINISHED IN PORT WINE BARRELS – 43.3% ALC. BY VOL.

ABOUT THE ARBOR DAY FOUNDATION
Founded in 1972, the Arbor Day Foundation is the largest nonprofit membership organization dedicated to planting trees. Together with our partners, we have helped plant more than 500 million trees in neighborhoods, communities, cities and forests throughout the world. Our vision is to lead toward a world where trees are used to solve issues critical to survival. Through our members, partners, and programs, the Arbor Day Foundation inspires people across the globe to plant, nurture and celebrate trees. More information is available at arborday.org

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Teeling® Whiskey Named the Official Irish Whiskey Partner of Notre Dame Fans

The World's Most Awarded Irish Whiskey* Announces Four Year Partnership with Notre Dame Athletics, bringing together fans of Ireland's Most Innovative Spirit and the Fighting Irish.

DUBLIN, Sept. 6, 2023 TEELING Whiskey Company, the brand committed to bringing small batch, big flavour to Irish Whiskey, is delighted to announce its partnership with Notre Dame Global Partnerships as the Official Irish Whiskey Partner of Notre Dame Fans in the US. This ground-breaking, long-term partnership kicks off on the heels of TEELING's sponsorship of the Notre Dame vs. Navy football game in the Aer Lingus College Football Classic in Dublin on August 26th, marking the 96th game played between the Fighting Irish and Navy's Midshipmen. Amplifying their shared Irish heritage and values, TEELING and Notre Dame's partnership - the first spirit partnership for the Fighting Irish - combines their daring innovation and independent spirit, as well as the brands' progressive approaches and commitments to excellence.

"Partnering with a storied institution like Notre Dame, with such a passionate fan base tied to our shared Irish roots is an honour for TEELING. With our shared dedication to quality of the highest order and the unwavering spirit of The Fighting Irish, we look forward to what's in store," said Stephen Teeling, Co-Founder and Sales & Marketing Director, TEELING Whiskey Company. "TEELING is thrilled to be sharing our award-winning whiskies with Notre Dame fans and alumni and to be aligning with a world class athletics program that shares our commitment to excellence."

Additionally, TEELING Whiskey, Notre Dame Global Partnerships (NDGP), and Notre Dame Athletics will collaborate on an annual responsible drinking campaign. Designed to encourage moderation among fans, students, and the country at large, the campaign will feature on-site branded experiences, and will be promoted through traditional channels such as radio and print.

"With our commitment to excellence, innovation and family, partnering with such a renowned brand as TEELING Whiskey is a natural fit for us," said University of Notre Dame Deputy Athletics Director Jim Fraleigh. "We look forward to working with TEELING throughout the partnership in an innovative way and spreading the message of moderation as we collaborate on an impactful responsible drinking campaign to constituents around the globe."

As a part of the official partnership, TEELING will provide millions of Notre Dame fans nation-wide with exciting new bottle releases, customized fan experiences, merchandising, luxury tastings, and more, highlighting how Teeling is a whiskey that is meant to be enjoyed with friends.

TEELING Whiskey is the only Irish whiskey brand to have been honoured as the "World's Best" whiskey across multiple categories at the World Whiskies Awards, 2019-2023, in addition to winning over 500 international awards over the last 10 years. Notre Dame is one of the most recognizable and iconic institutions in collegiate athletics and offers brands a unique opportunity to connect with fans, students and alumni globally. The partnership between these two legacy-driven trailblazers will inspire longtime Notre Dame fans and new members of the Fighting Irish family, to connect around events and experience the world's most awarded Irish Whiskey.

Notre Dame Global Partnerships, a joint venture between Legends and JMI Sports, facilitated the partnership.

ENJOY RESPONSIBLY
TEELING IS A TRADEMARK

About The TEELING Whiskey Company
The TEELING Whiskey Company was founded in 2012 to revive the old TEELING family trademark of Irish Whiskey and bring craft distilling back to the city of Dublin. The TEELING Whiskey Company is known for driving category choice and innovation through a selection of handcrafted, small batch Irish Whiskeys. The TEELING Whiskey Distillery started operation in 2015 as the first new distillery in Dublin in over 125 years and has taken in over 700,000 visitors since opening. TEELING Whiskey is now exported to over 80 different markets and has won over 500+ international awards for its quality and depth of flavour.

About Notre Dame Athletics
The University of Notre Dame sponsors 26 varsity athletics programs (13 men's, 13 women's), dating back to 1887 when the Irish played their first football game. Notre Dame won its 34th and 35th national championship in 2023 when the Irish claimed the NCAA Fencing and Men's Lacrosse Championship following previous titles in fencing (12) football (11 consensus), women's soccer (three), women's basketball (two), men's tennis (two), plus one each in men's soccer, men's golf and men's cross country. Notre Dame student-athletes in 2023 recorded one of the highest NCAA Graduation Success Rate figures (97) among all Football Bowl Subdivision institutions. In the 2021 Olympic Games, the Irish sent an ACC-leading 21 current or former student-athletes to Tokyo (most in school history). Notre Dame football remains independent in terms of conference affiliation, but most other Irish sports began competing in the ACC in 2013-14.

About Notre Dame Global Partnerships
Notre Dame Global Partnerships (NGDP) manages the sales, marketing, sponsorship, multimedia rights, and branding services for the University of Notre Dame's Athletics programs. Founded in 2018, NDGP is a joint venture between JMI Sports and Legends, formed to build integrated partnerships with industry-leading partners that share the University's commitment to both academic and athletic excellence. Notre Dame's status as one of the most recognizable and iconic institutions in collegiate athletics offers brands a unique opportunity to connect with fans, students, and alumni globally. NDGP is creating new and innovative partnerships that contribute to the University's mission while also upholding its storied history and tradition.

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Jefferson's® Bourbon bottles the heat and humidity of Singapore in latest innovation - Jefferson's Tropics Aged in Humidity™

Jefferson's Tropics Aged in Humidity™ is a fully matured Kentucky bourbon whiskey finished in the intensely hot and humid climate of Singapore, resulting in a truly unique bourbon

NEW YORK, Sept. 5, 2023  Jefferson's Bourbon, a pioneer in the bourbon category, and well-known for its boundary pushing approach to whiskey blending and unique maturation, proudly debuts Jefferson's Tropics Aged in Humidity™. Jefferson's Tropics Aged in Humidity is a fully matured Kentucky straight bourbon finished in Singapore's extreme heat and humidity to deliver a rich, textured, and completely unique tasting experience.

Jefferson's is constantly experimenting with various blending, aging, and finishing techniques to achieve unique flavors. Its newest release is the ultimate culmination of founder Trey Zoeller's efforts to continue to explore unique maturation techniques and environments. After the success of the innovative Ocean Aged at Sea Voyage Series, founder Trey Zoeller was convinced climate could affect the maturation process more than the mashbill or barrel itself and sought to find new and interesting climates for further proof. But first, he needed a location. 

"After taking barrels to many different locations, it was evident that the hot and humid climates had such a positive impact on the bourbon. So when homing in on a location to age our first Jefferson's Tropics Aged in Humidity™ release, we knew we needed to be near the equator, where the heat and humidity would be year-round and intense. Singapore - one of my bucket list travel destinations - was absolutely perfect for this experiment," said Zoeller. "The result is a remarkable bourbon, one that further reinforces my belief that terroir for whiskey comes from the environment that the bourbon matures in rather than the ground from which the grains are grown. The Jefferson's Tropics Aged in Humidity series embodies the result of this with its richness and complexity - we can't wait for you to experience it firsthand."

The journey to create this special liquid was a wild one. Nine containers with a combined capacity of 720 barrels of fully matured Kentucky straight bourbon set sail for Singapore via an ocean ship in July 2019, marking the start of the journey. Following that journey, these barrels were exposed to Singapore's severe heat and humidity for an astounding 18 months resulting in a bourbon that is intensely caramelized and steeped with flavor. The extreme heat essentially slow cooks and caramelizes the sugars in the wood.

The containers finally made their way back to Kentucky in March 2023, where Zoeller evaluated and selected the ideal flavor profile and proof point. The result is a harmoniously blended bourbon that boasts aromatic baking spices on the nose, notes of bing cherry, toffee, and sea salt, and a long, textured, full-bodied finish. 

Jefferson's Tropics Aged in Humidity™ is fully matured and bottled at 52% ABV. An allocated limited edition special release will be available starting September 2023 in fine spirits retailers and restaurants/bars across the US (MSRP $99.99 /750mL). For more information visit https://jeffersonsbourbon.com/jeffersons-tropics-bourbon/ and follow the brand on Instagram at www.instagram.com/jeffersonsbourbon.

PLEASE SIP RESPONSIBLY Jefferson's Tropics Aged in Humidity™. 52% ALC/VOL (104 PROOF) ©2023 Pernod Ricard USA, New York, NY

ABOUT JEFFERSON'S
Trey Zoeller and his father, Chet, a famed bourbon historian, established Jefferson's in 1997. They were continuing a family tradition that goes back to 1799 when Trey's eighth generation grandmother became the first woman on record in America to be arrested for the "production and sales of spirituous liquors." Over the last 25 years, Trey has brought a unique perspective to Jefferson's, seeing bourbon through the lens of nature, exploration, and experiences. The brand has led with innovations in the art of blending and maturation, yielding distinctive flavors.

ABOUT PERNOD RICARD
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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Blade and Bow Re-Releases 22-Year-Old Kentucky Straight Bourbon Whiskey

Stitzel-Weller Distillery and National Bourbon Heritage Month Celebrated with Re-Release of Rare Blade and Bow American Bourbon

LOUISVILLE, Ky., Sept. 6, 2023 - Blade and Bow has re-released its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY. The highly sought-after iconic American bourbon is aged and bottled at the historic Stitzel-Weller Distillery, where it will be available this September alongside 15 markets while supplies last.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9196751-blade-and-bow-22-year-old-kentucky-straight-bourbon-whiskey/

"Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey is an homage to the American bourbon industry," said Douglas Kragel, Master Educator for Blade and Bow. "Rarely do such complex and delicate whiskies make it to this age in the state of Kentucky, but when they do they can be magical. This Bourbon has layered flavors reminiscent of a freshly baked apple pie, with undertones of fresh dough and apple, layered with caramelized sugar and honeyed spices bringing everything together in an Americana flavor profile."

Each September, in time for National Bourbon Heritage Month, Blade and Bow's 22-Year-Old Kentucky Straight Bourbon is released for a month-long celebration that pays homage to the craftsmanship, history, and tradition of Stitzel-Weller Distillery. The rich history is tangible to whiskey aficionados in every sip as the liquid represents the bourbon industry with its high level of craftsmanship and care that goes into each of these sought after bottles.

The complex and enticing flavors of the Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey create a highly anticipated demand for the 22-Year-Old. Due to the finite amount of liquid available, there is no guaranteed timeframe for how long this in-demand bourbon will be accessible.

The fragrant aroma of the 22-Year-Old layered with oak, caramel, and fresh stone fruit bring this highly acclaimed bourbon a sweet and smoky flavor, accented with well-balanced tasting notes. Consumers can experience the 22-Year-Old year-round at The Garden & Gun Club at the Stitzel-Weller Distillery. The 22-Year-Old Tasting Experience includes one ounce of Blade and Bow 22-Year-Old in a handcrafted Terrane glass, alongside a signature wool tartan bag, Blade and Bow enamel pin and tasting notes guide.

Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey is available now in these select markets: California, Texas, Georgia, Colorado, South Carolina, Illinois, Washington DC, Tennessee, North Carolina, Virginia, Florida, Ohio, Wisconsin, and Michigan and at the Stitzel-Weller Distillery in Louisville, Kentucky.

Learn more by following @bladeandbowwhiskey on Instagram or visiting BladeandBowWhiskey.com.

This remarkable bourbon is best enjoyed slowly and responsibly.

About Blade and Bow Kentucky Straight Bourbon Whiskey:

Blade and Bow pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery in Louisville, Kentucky. Blade and Bow whiskey is currently available in two variants: Blade and Bow Kentucky Straight Bourbon Whiskey and Blade and Bow 22-Year-Old Limited Release Kentucky Straight Bourbon Whiskey. With their unique solera system, Blade and Bow seeks to continue the story of Stitzel-Weller by providing whiskey aficionados with an inspired piece of Kentucky history.

PLEASE SIP RESPONSIBLY.
Blade and Bow Kentucky Straight Bourbon Whiskey 45.5-46% Alc/Vol
©2023 STITZEL-WELLER DISTILLING CO., LOUISVILLE, KY.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow our Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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CHIVAS BROTHERS CONFIRMS STRONGEST FINANCIAL PERFOMANCE IN A DECADE WITH +17% GROWTH IN NET SALES

In light of growth, Chivas Brothers commits £60 million multi-year sustainability investment towards ambitious 2026 carbon neutral distillation goal

LONDON, Aug. 31, 2023 Chivas Brothers, the Pernod Ricard business dedicated to Scotch whisky, today announces its FY23 (July 2022 – June 2023) full-year performance with net sales up +17%, taking total sales to a ten-year high. The results demonstrate ongoing strong global demand for Scotch and reinforce the company's long-term premiumisation strategy.

Alongside this positive growth, Chivas Brothers also announces more than £60 million in planned investment over the next three years to accelerate its energy and carbon reduction journeys to achieve carbon neutral distillation by the end of 2026. It follows the company's move to make its heat recovery technology learnings open source for the industry, after proving successful at Glentauchers distillery, with a 53% reduction in carbon emissions at this site alone.

Historic highs for strategic brands in must-win global markets, including US and India

The growth of the company's strategic brands has been enhanced by Chivas Brothers' strong and balanced global footprint, underpinned by a demand for Prestige products, which have outpaced growth of the total brand portfolio over FY22 and FY23.

Chivas Regal celebrated global growth of +25%, with impressive performance in markets such as India and Japan. The brand's success was driven by its core aged range, with Chivas Regal 18 the leading 18-year old blended Scotch globally by both volume and value in calendar year 2022 according to IWSR Drinks Market Analysis 2022¹. Chivas Regal was also the leading contributor to Pernod Ricard Group growth in FY23.

Ballantine's grew by +13% in FY23, driven by particularly strong growth in its prestige range, which exceeded that of the total Prestige and Prestige Plus Scotch category, according to IWSR in 2022². Ballantine's 21 and Ballantine's 17 have been the key drivers alongside Ballantine's Finest, with the Asia region excelling during this fiscal.

Royal Salute recorded a significant +32%, growing ahead of the Prestige and Prestige Plus Scotch category by both value and volume in 2022³, as the brand continues to elevate through exclusive luxury releases such as the Royal Salute Coronation of King Charles III Edition. It showed particularly strong growth in the US, along with double digit growth in core Asian markets including Korea, India and the Taiwan Market.

The Glenlivet continues its upward trajectory with +9% growth and was the best-selling single malt by volume in 2022, according to the IWSR⁴, setting the brand in strong stead for its 200 year anniversary in 2024. This has been driven by significant demand for its Super Premium and Ultra Premium ranges in an already competitive category, with balanced growth across the brand's global footprint.

Specialty brand Aberlour, part of the broader Chivas Brothers single malt brand portfolio, also grew +11% in the highly competitive malts category.

Strength of footprint increasing across the globe

The Asia region has been particularly robust, with +21% growth in FY23, and the number one contributor to growth overall. India (+27%), South Korea (+19%), Japan (+28%) and Greater China (+7%) have also seen exceptionally strong performances and are driving demand with new Scotch audiences.

The North American market has seen stellar growth in a highly saturated market, with +8% growth. The US and Canada saw 8% and 7% growth respectively.

Safeguarding our future: Financial results unlock planned investment in sustainability and strategic inventory

Chivas Brothers' financial results have supported its custodian role in shaping and protecting the future of whisky with a number of significant investments, including today's announcement of more than £60 million in planned investment to implement heat recovery technologies and install electric boilers across viable distilleries.

While driving down its carbon footprint, Chivas Brothers will also invest in strategic inventory management, ensuring a future-fit model that continues to meet the demand for its Scotch whiskies around the world.

Chivas Brothers Chairman and CEO, Jean-Etienne Gourgues, commented:

"The historic highs we're seeing across our strategic brands signal the success of our premiumisation strategy which has enabled Chivas Brothers to outperform the market. Our highest growth of the last decade reinforces our position to shape the future of sustainable Scotch while continuing to meet demand. We have fast-tracked a number of sustainability initiatives to meet our own ambitious targets and remain committed to supporting the industry in ushering in this new era —as we demonstrated earlier this year by making our heat recovery findings open source."

About Chivas Brothers
Chivas Brothers is the Pernod Ricard business dedicated to Scotch whisky. Its award-winning portfolio features some of the world's most revered single malt and blended Scotch whisky brands, including Chivas Regal, Ballantine's, Royal Salute and The Glenlivet. As the world's No.2 Scotch whisky producer which exports to 150 markets globally, Chivas Brothers and its 1,800-strong team are rooted in communities across Scotland and around the globe, sharing a proud history and the ambition to open up to shape the future of whisky. Chivas Brothers was awarded 'Scotch Whisky Producer of the Year' at the International Wine & Spirits Competition 2021 and the 2020, 2021 and 2022 International Spirits Challenge.

For more information about Chivas Brothers, please visit www.chivasbrothers.com.

[1234] IWSR Drinks Market Analysis, 2022

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Joe Montana Partners with Gold Bar Whiskey to Launch Limited-Edition Whiskey Collection

SAN FRANCISCO, Aug. 31, 2023Football legend Joe Montana announced a new partnership with The Gold Bar Spirits Company, makers of the award winning Gold Bar Whiskey. A true collaboration, The Gold Bar Spirits Company and Joe Montana will release the Joe Montana Whiskey Collection in September. This special edition whiskey release will roll out via Gold Bar's distribution partner Southern Glazer's Wine and Spirits. The announcement was made at the Gold Bar Distillery's new Visitor Center and Tasting Room on Treasure Island in San Francisco.

"Collaborating with the team at Gold Bar Whiskey to develop this collection has been a fun experience," said Montana. "From the unique flavor profiles to the meaningful blend numbers and creative designs, the collection will offer a variety of selections for a gameday beverage, with a twist of nostalgia. I'm looking forward to sharing the whiskey, as well as the experience of Gold Bar's incredible new Visitor Center here in San Francisco, with fans."

Known for leading the 49ers to four Super Bowl victories, as well as winning the National Championship for Notre Dame, Joe Montana was named the Super Bowl's Most Valuable Player three times. Montana is widely regarded as one of the greatest NFL quarterbacks of all time.

Founded in 2013, Gold Bar Whiskey is known for its award-winning double-casked wine barrel finished whiskies. Smooth, with a complex flavor profile and housed in an iconic gold bar shaped bottle, each bottle is a true masterpiece. The whiskies are expertly crafted by Master Blender Montgomery Paulsen a second-generation wine maker from Napa Valley (bio). Gold Bar Whiskey is available in over 25 countries with continued expansion in Europe, South America, and Asia.

"Gold Bar is made for moments worth celebrating so it made perfect sense to collaborate with one of the most celebrated championship quarterbacks in the history of the game." said Gold Bar Founder and President, Elliott Gillespie.

The Joe Montana Whiskey Collection was specially crafted for whiskey enthusiasts and the 49ers Faithful who have been key supporters of the distillery. The brand collaboration is set to receive continued exposure as Gold Bar Whiskey enters its fourth year as the Official Whiskey of the San Francisco 49ers.

Gold Bar Whiskey's Joe Montana Blend No.273:
The Collection launches with Blend No. 273, a triple casked American whiskey with a three grain mash bill of (corn, rye and barley), bottled at 82 proof. Blend No. 273 is first double casked in red wine barrels and then triple casked in cognac barrels and raked over toasted oak staves. The result is a delicious whiskey with deep notes of fruit, deep spice and berries.

Beyond the liquid, many details have been incorporated to make this a true collectors' whiskey. Blend No. 273 represents the number of Joe Montana's total career touchdown passes. The artwork on the bottle incorporates the 49ers throwback 1970s/80s oval logo and Joe's signature. The illustration depicting Joe's historic touchdown celebration in Super Bowl XXIV was created by a 49ers superfan and artist, Rita Oak. Blend #273 has an MSRP of $59.99.

In time for the holidays, Blend 273 will also be included in a five-bottle boxset to be released as "The Joe Montana Championship Collection." The box set highlights the four Super Bowl Championships that Joe and the 49ers won together in 1982, 1985, 1989 and 1990 and includes a custom wood display box and has an MSRP of $299.99.

Gold Bar Whiskey's Joe Montana Blend No.117:
Releasing in time for Thanksgiving and the holidays, the Collection will expand to include the limited Blend No. 117, known as "Number 16" given Montana's 49er jersey number and the age of the whiskey inside the bottle. Blend No. 117 is a limited-edition 16-year-old whiskey at a near cask strength of 95 proof, triple casked in Cognac barrels and raked over toasted oak staves to impart rich and deep notes of dried fruit, spice and apricot. It has an MSRP of $149.99.

Exciting Product Innovation
Recognizing the value of creating unique content and experiences for fans of their whiskey, Gold Bar created a first-of-its kind innovation in brand packaging, called "The Patch", working with Avery-Dennison to deliver this innovation. Each Joe Montana Collection bottle comes with a bottle neck tag that has a wearable, iron-on Joe Montana patch, that creates an interactive fan experience. The patches have an embedded a near-field-communication (NFC) chip, that when tapped with your phone, directs the fan to exclusive Joe Montana content including a special "secret" video of Joe at the Gold Bar Distillery preparing, step-by-step, his signature cocktail "The Golden Joe" made with Gold Bar Whiskey, orange juice, lime juice and ginger beer. Find and "Tap the Patch" for the full recipe from Joe. Gold Bar Whiskey's "Tap the Patch" slogan will be a key part of the Joe Montana marketing campaign.

Visit the Distillery to get your hands on a bottle
The Gold Bar Visitor Center includes a bar and restaurant located in the heart of the San Francisco Bay on Treasure Island, at 1 Avenue of the Palms, Treasure Island, San Francisco, CA 94130. It officially opens September 15, 2023. The building boasts breathtaking views of the city and is the perfect spot to enjoy a delicious golden hour cocktail during sunset. The Gold Bar Distillery is housed in a historic building originally built as a Pan American Airways' airport for the China Clipper Transpacific service.

The Distillery is worth a visit for a Golden Joe cocktail and to take in its million-dollar skyline view of San Francisco, accessible via a five-minute ferry from downtown San Francisco or by car over the Bay Bridge. For more information on how to visit the Gold Bar Visitor Center to get your Joe Montana bottle please visit www.goldbarwhiskey.com.

The commemorative Joe Montana Whiskey Collection will be available in retail stores in September. Blend No. 273 will be exclusive to Northern California for launch and the extremely limited Blend No. 117 will be available nationwide later this Fall, with upcoming releases available nationwide in the new year. For information on retailers who carry the product or to order online visit www.goldbarwhiskey.com.

About The Gold Bar Spirits Company 
Founded nearly a decade ago, the San Francisco based Gold Bar® Whiskey is an award-winning American Whiskey enjoyed around the world. Our barrel rickhouse sits beneath rustic Californian Redwood beams where our whiskey is finished and double matured in former wine barrels chosen from select wineries in the Napa Valley. Gold Bar is made with exceptional dedication to quality, best enjoyed in moments worth celebrating.

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