THE JAMES B. BEAM DISTILLING COMPANY RELEASES SEVENTH CHAPTER OF LITTLE BOOK® WHISKEY SERIES - "IN RETROSPECT"

Freddie Noe, 8th Generation Master Distiller of Fred B. Noe Distillery, reflects on his whiskey-making journey in latest, limited release blend

CLERMONT, Ky., Aug. 22, 2023 -- Today, the James B. Beam Distilling Company (JBBDCo.) and Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery, are proud to announce the seventh installment in Noe's acclaimed annual release, blended whiskey series – Little Book Chapter 7: "In Retrospect."

"In Retrospect" is an artful blend of seven cask strength American whiskies – one curated from each of the brand's previous six chapters and a seventh new addition. The release is a reflection on Noe's past creations since the inception of his blended whiskey series and a nod towards what's ahead as he continues to explore new horizons of American Whiskey in his newly minted role of Master Distiller, Fred B. Noe Distillery.

"Being named Master Distiller was a humbling moment for me, and it inspired me to reflect on the whiskey journey I've been on so far," Noe said. "Little Book is a big part of that journey. Looking back on previous chapters' liquid streams with fresh eyes to create something entirely new was an incredibly rewarding challenge – and a testament to the fact that there are so many possibilities yet to be uncovered in American Whiskey."

Since its inception, Little Book Whiskey has sought to open whiskey fans' eyes – and expand their palates – to the limitless taste profiles possible through blending high-quality aged whiskies. This exploration of the American Whiskey category continues to fuel Noe's passion for blending, and now inspires a team under his leadership at the Fred B. Noe Distillery.

"This retrospective chapter was a great opportunity to involve my new team in the journey and spirit of Little Book," said Noe. "Everyone brought their ideas to the table and thought about how we can create the highest potential from this unique catalog of whiskies we've utilized over the years. I'm really proud of the final outcome and excited to help expand folks' whiskey journey with this release."

The liquid streams used to create "In Retrospect" complement each other, resulting in an approachable liquid, even for those who have yet to try a cask strength whiskey. Little Book "In Retrospect" was developed by Noe with the following characteristics:

• Blend Overview:
  • 18-Year-Old Kentucky Straight Bourbon Whiskey
  • 17-Year-Old Kentucky Straight Bourbon Whiskey
  • 10-Year-Old Kentucky Straight Rye Whiskey
  • 09-Year-Old Kentucky Straight Bourbon Whiskey
  • 05-Year-Old Straight Malt Whiskey finished in Applewood Smoked Barrels
  • 04-Year-Old Kentucky Straight Bourbon Whiskey
  • 04-Year-Old Kentucky Straight Rye Whiskey
• Proof: 118.1
• Tasting Notes: Slightly floral with light smoke and sweet vanilla, followed by caramel.
• Sipping Suggestions: Best enjoyed neat or on the rocks.

Little Book "In Retrospect" is now available nationwide in limited quantities with a suggested retail price of $149.99 for a 750mL bottle. For more information about "In Retrospect" and Noe's work as Master Distiller of the Fred B. Noe Distillery, please visit: www.littlebookwhiskey.com or visit us on Instagram @littlebookwhiskey.

About Little Book®
Little Book is the first product released by Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. An annual, limited-release series, Little Book features new and unique high-quality blends each year that bring to life Freddie's passion for blending and his curiosity for the limitless taste profiles that can be achieved through the process. Little Book is named as a nod to Freddie's childhood nickname, given to him by his family for the many qualities he shared with his granddad, Booker Noe.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Michter's To Release Its Toasted Barrel Finish Rye

LOUISVILLE, Ky., Aug. 22, 2023 - In September, Michter's Distillery will be releasing its US*1 Toasted Barrel Finish Rye.

"We released the first toasted barrel whiskey of any American distillery in 2014 because we loved the unique taste profile. At the time, we had no idea that it would create a new whiskey category for people to enjoy," said Michter's President Joseph J. Magliocco.

Michter's Master of Maturation Andrea Wilson oversees the special aging protocol that Michter's Toasted Barrel Rye undergoes. She observed, "Our Master Distiller Dan McKee and I first select fully matured barrels of our US*1 Rye. Then we transfer each of those rye barrels for finishing into a second barrel, made of special wood naturally air-dried and seasoned outdoors for 24 months and toasted to our specifications, but not charred. The Toasted Barrel Finish Rye is designed to showcase the beautiful extractives from a toasted only finish barrel that impart remarkable character and contribute to an exceptional experience."

According to Master Distiller McKee, the average barrel proof for the toasted rye barrels bottled for this release is 108.9 (54.45% ABV). The suggested retail price of Michter's Toasted Barrel Finish Rye is $120 for a 750ml bottle in the U.S. Speaking about the whiskey, McKee said, "I enjoy rye in general, and this Toasted Rye in particular is a full throttle flavor experience."

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. In October 2022, Michter's was named the Most Admired American Whiskey in a global survey. In January 2023, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

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Sagamore Spirit Named a Proud Partner of the Baltimore Ravens

Five-year partnership anchored by a Sagamore Spirit-branded bar at M&T Bank Stadium, a commemorative co-branded bottle of Sagamore Spirit Rye Whiskey and a fan sweepstakes

BALTIMORE, Aug. 17, 2023  Ravens fans have a new reason – and drink – to celebrate the season: Sagamore Spirit today announced its new designation as proud partner of the Baltimore Ravens. The partnership, which initially runs through March 2028, kicks off with the opening of a new Sagamore Spirit Bar at M&T Bank Stadium, where visitors can enjoy the Baltimore-distilled brand's award-winning Rye Whiskey, Cask Strength Rye Whiskey and Double Oak Rye Whiskey – neat, on the rocks or in cocktails – along with its line of premium canned craft cocktails.

 

To celebrate, Sagamore Spirit is also launching a limited-time collective commemorative bottle featuring its signature Rye Whiskey. Named "Ravens Home Reserve," the bottle marks the stadium's 25^th anniversary and is proudly emblazoned with the Baltimore Ravens logo.

Additionally, five lucky fans will have a chance to take home a commemorative bottle and attend an invite-only event at Sagamore Spirit's waterfront distillery with a Baltimore Ravens legend. From September 4-October 6, fans can visit www.BaltimoreRavens.com learn more and enter.

"This partnership has been a long time coming. We've spent years rooting for our home team from inside the walls of our distillery – and now we have a chance to finally bring a taste of our Maryland rye whiskey straight to the fans at M&T Bank Stadium," said Drew Thorn, CEO and CFO of Sagamore Spirit. "We've always been incredibly proud of the place we call home, and this partnership brings the best of Maryland football and Maryland rye whiskey together like never before."

Sagamore Spirit Ravens Home Reserve Rye Whiskey will be available to purchase starting in mid-September at Sagamore Spirit's distillery and select retail locations throughout Maryland for $39.99, while supplies last.

To learn more about Sagamore Spirit and find a bottle near you, visit www.SagamoreSpirit.com/Spirits/Ravens

About Sagamore Spirit
Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening its collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers crafted rye whiskey for more than 150 years before Kentucky was founded.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 200 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including its Rye Whiskey, Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com

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Balcones Distilling Wins Whiskey of The Year Award

The Texas Distillery Also Received Double Gold and Gold Awards Across Its Entire American Single Malt Portfolio at the New Orleans Spirits Competition.

WACO, Texas, Aug. 17, 2023 Balcones Distilling's Texas 1 Single Malt was awarded the highest honor of Whiskey of the Year at the New Orleans Spirits Competition presented by Tales of the Cocktail Foundation, which unveiled the 2023 award winners on Tuesday, July 25th. In addition to this recognition, Balcones Distilling received category Double Gold for Balcones Texas 1 Single Malt, which means it was named Best American Single Malt, as well as Best Single Malt overall. To add to the list, Balcones Lineage Texas Single Malt also won Gold in the Whiskey category.

 

"Tales of the Cocktail is a fantastic event and it's a huge honor to take home any medal in The New Orleans Spirits Competition," said Jared Himstedt, head distiller at Balcones Distilling. "To be recognized for both of our American Single Malts is a testament to our team who pioneers the category every day, showing great whiskies can come from the state of Texas."

The New Orleans Spirits Competition is an international spirits judging competition, bringing wider recognition to fine beverages and spirits from top-flight producers across the globe. Presented by the Tales of the Cocktail Foundation, each spirit is tasted blind by a panel of industry experts, without identification, to ensure integrity and secrecy. The judging panels include preeminent industry professionals, including award winning bartenders and distillers, decorated beverage writers, and industry luminaries.

These awards come on the heels of Balcones being named American Single Malt Distillery of the Year at 2023 New York International Spirits Competition, as well as Double Gold for Texas 1 Single Malt, and Gold for Lineage Texas Single Malt and Pilgrimage Single Malt respectively.

About Balcones Distilling
Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression.

Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

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Introducing Hemingway Rye Whiskey Signature Edition

Hemingway, Groth, and Call Families Come Together to Launch Hemingway Whiskey Company's New Flagship Rye

BEAVER DAM, Ky., Aug. 9, 2023 Hemingway Whiskey Company today announced the highly anticipated debut of its core expression, Hemingway Rye Whiskey Signature Edition. This new offering is family-made and builds upon eight generations of Kentucky whiskey heritage. In addition to Kentucky, Tennessee, and Florida, Signature Edition will be available in 10 new states for the brand. It can also be conveniently purchased online in most states via hemingwaywhiskeys.com.

Hemingway Rye Whiskey Signature Edition is family-made and builds upon eight generations of Kentucky whiskey heritage.

Hemingway Rye Whiskey Signature Edition represents the coming together of three families, eight generations, and one mission: to tell a new story, rich in history, via high-quality Kentucky rye whiskey. The new whiskey draws its inspiration from the legacy of the legendary American author, journalist, and storyteller, Ernest Hemingway. His family works in true collaboration with Hemingway Whiskey Company, sharing behind-the-scenes stories of the writer and helping the team uncover hidden gems to be used as inspiration for the brand.

The Groth family, including Hemingway Whiskey Company Founder and Leader Steve Groth, a whiskey pioneer and co-founder of the revered Angel's Envy Bourbon, brought the brand to life through rich storytelling and authentic promotion. The Call family, Seventh-Generation Master Distiller Ron Call and his sons, Call Family Ambassador Clayton Call and Eighth-Generation Master Distiller Jacob Call, hand source, blend, and finish the rye whiskey, building on generations of distilling expertise and innovation. The Call Family's whiskey roots reach back to the earliest days of Bourbon when Samuel Call distilled whiskey on his Kentucky farm in the late 1700s. This whiskey stands as a testament to their passion, tradition, and commitment to crafting high-quality spirits.

"We've been thrilled to see the overwhelmingly positive reception to our inaugural whiskey releases, and we couldn't be more proud to share our Signature Edition," said Steve Groth, Founder of Hemingway Whiskey Co. "Our families came together to create this new whiskey, filled with tradition and passion, and we can't wait to hear what people think."

A New Signature Blend

The first batch of Hemingway Rye Whiskey Signature Edition is a blend of straight rye whiskeys – 90% 6-year-old Indiana Straight Rye and 10% 4-year-old Kentucky Straight Rye, the latter crafted by Master Distiller Jacob Call. Both whiskeys undergo a special finish in Master Distiller Ron Call's own rum-seasoned Oloroso Sherry casks, resulting in a perfect balance of sweet and spicy flavors. The whiskey is a robust 102 proof and a dark amber color. Rich and full of character, this new rye whiskey has notes of dried fruits and raisins, toasted nuts, nutmeg and cocoa on the palate, and followed by a hint of citrus zest. This leads to a complex grand finale of baked fruit, a touch of baking spices, and a lingering caramel sweetness. Judges at the ASCOT Awards called Signature Edition "a lovely, lovely whiskey" and commented that it has "a beautiful balance between this warm, spicy, and orange peel flavored whiskey and the wine barrel influence."

"Crafting a new signature whiskey is a significant endeavor for any distiller, and the entire Hemingway Whiskey team has worked hard to get it just right," said Jacob Call, a Master Distiller of Hemingway Whiskey Co. "When tasting the new Signature Edition Rye Whiskey, you'll get a smoothness mixed with complexity. It has the traditional rye spice notes but because it was finished in my dad's rum-seasoned Oloroso Sherry casks, it has just the right sweetness to soften the spice. This is a whiskey we were all extremely proud to put our signatures on."

The home for Hemingway Rye Whiskey will be the new Western Kentucky Distilling Co. in Beaver Dam, Kentucky, co-founded by Jacob Call. The distillery is proud to support the Kentucky economy by purchasing all equipment in the state and using all locally grown Kentucky corn. The distillery will be open for visitors in the future, when Hemingway Rye Whiskey fans will be able to see the passion that goes into each bottle first-hand.

Presentation and Accolades

This latest release comes in a custom bottle with a typewriter key design alongside Hemingway's famed signature. The label is adorned with the signatures of the esteemed Call Family and an accompanying neck piece showcasing the expression's special attributes on a rye grain receipt signed by Jacob Call. The bottle includes a commissioned portrait of Hemingway, created by UK Typewriter Artist James Cook using only a 1950s typewriter, that reveals itself when the bottle empties. The portrait includes hidden words that are part of the brand story. Unique to this offering, the bottle presents an opportunity for aficionados to delve deeper into the story of Hemingway Rye and get to know the accomplished families behind it. Additionally, there are a few delightful surprise items to be discovered; something imbibers will come to expect from the Hemingway Whiskey Co.

For the launch of Signature Edition and in honor of Ernest Hemingway's legacy as a master storyteller, the Hemingway Whiskey Company also announced the Hemingway Six-Word Story Challenge. Inspired by Hemingway's famous six-word short story, "For sale: baby shoes, never worn," this challenge invites participants to create their own six-word tales. To enter the challenge and have your story voted on, visit http://hemingwaysixword.com

Hemingway Rye Whiskey Company has already garnered significant acclaim, receiving 97 Points from Tasting Panel, awarded 5 Double Platinum, 4 Platinum, 2 Double Gold, 4 Gold, 'Best of Year' packaging, and was one of the most decorated brands at the 2023 ASCOT Awards spirits competition by the award's founders.

Availability and Pricing

Hemingway Rye Whiskey Signature Edition is now available for purchase with a suggested retail price of $79.99 for a 750ml bottle online and in-store in Florida, Kentucky, and Tennessee, along with new states for the brand including California, Connecticut, Georgia, Illinois, Indiana, Michigan, Missouri, Montana, South Carolina, and Texas. For additional information about Hemingway Rye Whiskey and upcoming releases, secure your bottle online, find a local retailer, or join the Hemingway Social Club, visit www.hemingwaywhiskeys.com

 

About Hemingway Rye Whiskey

Hemingway Rye Whiskey is a premium rye whiskey brand from the Hemingway Whiskey Company, a team with deep roots in Kentucky whiskey, inspired by the legacy of the legendary American author, journalist, and storyteller, Ernest Hemingway. It is led by Steve Groth, a whiskey pioneer and co-founder of the revered Angel's Envy Bourbon brand, alongside the Call family, represented by Ron, Jacob, and Clayton, a distilling dynasty with more than 230 years of whiskey-making expertise. The Hemingway Whiskey Company, with its home at Jacob Call's Western Kentucky Distilling Co. in Beaver Dam, Kentucky, is part of Old Man and the Sea Brands®, an innovative spirits company known for bringing high-quality spirits and captivating stories to enthusiasts. The Hemingway Whiskey Company invites all whiskey enthusiasts to join the Hemingway Social Club, a vibrant community offering exclusive access to new releases and exciting merchandise drops. For additional information about Hemingway Rye Whiskey and upcoming releases, secure your bottle online, find a local retailer, or join the Hemingway Social Club, visit www.hemingwaywhiskeys.com and follow @hemingwaywhiskeys.

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