TEMPLETON DISTILLERY DEBUTS TEQUILA CASK FINISH AT TALES OF THE COCKTAIL

NEW ORLEANS, Aug. 1, 2023 - Templeton Distillery introduced Tequila Cask Finish to trade and spirits industry professionals at Tales of the Cocktail this week. Templeton Rye Tequila Cask Finish will be on shelves this September and is hugely anticipated.

Originally matured in new American oak flame-charred barrels for a minimum of 6 years and then meticulously finished in Tequila Corralejo 99,000 horas Extra Anejo barrels for a period of 3-6 months.

TEMPLETON DISTILLERY DEBUTS TEQUILA CASK FINISH AT TALES OF THE COCKTAIL

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An outlet for innovation, our limited-release cask finish series offers an annual unique twist on what rye can be.

The Tequila Cask Finish is release No. 5 in our cask finish series, a Limited Edition sold on allocation and not to be missed. Only 4,200 cases will be produced globally.

Templeton Distillery's Tequila Cask Finish 750ml is 92 proof (46% ABV).

Templeton Distillery and Tequila Corralejo have a rich history in their communities. Templeton Rye Tequila Cask Finish was inspired by the synergies and shared experiences of tradition in each small town; Templeton, IA and Guanajuato, MX.

"This collaboration is a testament to our drive to push the boundaries of innovation with our cask finish series," said Shane Fitzharris SVP Commercial, Infinium Spirits. "With these fantastic Tequila Corralejo barrels and a 3–6-month secondary maturation finish, we have created a special release that delivers great complexity and a flavor profile that spectacularly balances Rye spice with Agave sweetness."

About Templeton

Templeton Distillery has earned a reputation as a leader in high-quality rye whiskey. This is something that they like to think would make the residents of Templeton, Iowa during Prohibition – themselves making whiskey and hiding it in basements – quite proud. Today, their rye is made a little differently (100 years and legal production capabilities will change how you do things). With a 95% rye / 5% malted barley mash bill, Templeton Rye is aged in new American oak barrels.

Their state-of-the-art distillery opened in 2018 with plans to bring all aspects of distillation and aging in-house. This innovative production facility not only creates the opportunity for more jobs and local agriculture but for enhanced quality control across all their whiskeys, whether it's the flagship portfolio or innovative products such as the Cask Finish Series. All Templeton Rye products currently available for sale have been distilled and aged in Indiana, with maturation and bottling taking place at the Templeton Distillery and plans to release their own distillate from the Templeton Distillery stable in the next 18-24 months. Templeton Rye has three core expressions: 4 Year and 6 Year, which have received a Gold and a Double Gold medal, respectively, at the San Francisco World Spirits Competition, along with the new 10-Year Single Barrel, which also received the Double Gold. Learn more about Templeton Distillery by visiting www.templetondistillery.com or follow on Facebook at @TempletonDistillery, Twitter at @TempletonDist, and Instagram at @TempletonDistillery.

About Tequila Corralejo

With a 250-year history in a community rich with tequila tradition, Corralejo celebrates the flavor of Mexico. Standing head and shoulders above the rest, we craft tequila that you can enjoy with confidence. For more information, please visit https://corralejotequila.com/.

About Infinium Spirits

Established in 2005 and based out of San Diego, California, Infinium Spirits is a family-owned global premium spirits supplier. Infinium specializes in building a diverse and distinctive portfolio of award-winning spirit brands including Templeton Rye; Seagram's Vodka; Corralejo Tequila; Crystal Head Vodka; Zaya Rum; Highway Vodka; Torres Brandy; Tears of Llorona Tequila; Los Arango Tequila; Magdala Orange Liqueur; Rives Gin; Perro San Juan Mezcal and El Gobernador Pisco. For more information, visit www.infiniumspirits.com.

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Ole Smoky® Distillery LLC Announces Merger with Tanteo® Spirits

GATLINBURG, Tenn-Today, Ole Smoky Distillery, one of the nation’s fastest growing spirits companies and home of the most visited distillery in the world, announces they have closed upon a merger agreement with Tanteo Spirits, LLC, one of the fastest growing ultra-premium tequila companies. This transaction marks the Tennessee-based distillery’s entry into the fast-growing tequila market, as it moves to diversify its portfolio across other high-growth spirits categories.

“The addition of Tanteo to our portfolio further exemplifies the quality and reputation that we pride ourselves on, and we are excited to leverage our resources to introduce the Tanteo brand to even more consumers across the country.”

 

Founded in 2007, Tanteo’s namesake brand is renowned as the original spicy tequila made with real-pepper infusions. Distilled in partnership with the cooperatively owned Distilladora Juanacatlan, in 2022, the company sold over 70,000 cases driven by consumer demand for versatile, ultra-premium tequila and its unique, high-quality infused products.

Inspired by the spicy margarita, Tanteo manufactures four distinct infused tequilas – spicy Jalapeño, extra-spicy Habanero, smoky Chipotle, and seasonal Navidad, alongside its ultra-premium Blanco offering and the premium Espero brand. Most recently, Tanteo received several recognitions from the ASCOT Awards, including a Double Platinum Award, 2023 White Spirit of the Year, and Best Tequila for Tanteo Blanco and a Gold Award for Tanteo Jalapeño Tequila.

Tanteo CEO Neil Grosscup and management will remain with the company, collaborating closely with the Ole Smoky team to further build on the brand’s success. Through this merger, the combined company will leverage Ole Smoky’s infrastructure and its sales and distribution network to significantly accelerate Tanteo’s growth.

“Tanteo was created to perfect the spicy margarita through its artisanal infusion process, use of real peppers, and commitment to doing things the right way,” says Neil Grosscup, CEO of Tanteo. “We are thrilled to join the Ole Smoky team and look forward to taking the brand to new heights while maintaining the high standards that our loyal consumers expect.”

“Ole Smoky continues to be one of the fastest growing spirits brands in the country,” says Robert Hall, CEO of Ole Smoky. “The addition of Tanteo to our portfolio further exemplifies the quality and reputation that we pride ourselves on, and we are excited to leverage our resources to introduce the Tanteo brand to even more consumers across the country.”

Ole Smoky, which is a portfolio company of funds advised by Apax, is the largest craft distiller in the U.S. and home of the most visited distilleries in the world – welcoming over 5.3 million visitors last year alone. In addition to receiving that accolade, the brand experienced tremendous growth in 2022. According to Nielsen sales data from 2022, Ole Smoky brand dollar sales were up 53.3% vs. the prior year, significantly outpacing the American Whiskey category, which grew 1.9%. over the same period.

Simpson, Thacher & Bartlett LLP acted as legal counsel for Ole Smoky. Deutsche Bank functioned as financial advisor, and Giannuzzi Lewendon LLP functioned as legal counsel for Tanteo Spirits. Financial terms of the transaction were not disclosed.

To learn more about Ole Smoky, visit www.olesmoky.com and follow the brand on social media @olesmoky.

About Tanteo® Tequila

Tanteo® Tequila is the original 100% agave spicy tequila, crafted to make the perfect Spicy and classic Margaritas. With a higher proof blanco, spicy Jalapeño, smoky Chipotle, and extra spicy Habanero expressions, Tanteo is distilled, infused, and bottled by hand in the hills of Jalisco, Mexico. The result is an award-winning artisanal product that is anything but ordinary. Tanteo was launched in January 2009 by Tanteo Spirits Company in New York City and is available in bars, restaurants, and spirits shops across the United States. www.TanteoTequila.com

About Ole Smoky® Distillery LLC

Ole Smoky is the leading distiller of premium moonshine in the world, the leading craft distiller in the U.S. and the first federally licensed distillery in the history of East Tennessee. Founded in 2010, Ole Smoky's roots are traced to the Smoky Mountains' earliest settlers, families who produced moonshine with enduring pride and Appalachian spirit. Ole Smoky has been recognized on the Inc. 5000 List of the fastest growing private companies in America for three consecutive years – 2020, 2021, and 2022, as well as receiving the 2022 Shanken Communications’ Impact Hot Brand Award and 2023 Growth Brand Awards from Beverage Information Group. Today, Ole Smoky’s 25 creative moonshine flavors and 17 inventive whiskey flavors can be found in all 50 states, 20 countries and at the company's four famed distilleries in Tennessee: The Holler and The Barrelhouse in Gatlinburg, The Barn in Pigeon Forge, and 6th & Peabody in Nashville. For more information, please visit olesmoky.com and follow Ole Smoky on social media @olesmoky.

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Maker's Mark® Launches New Global Campaign: "Make Your Mark"

Rooted in the brand's legacy of blazing new trails in Bourbon, debut creative prompts fans to break conventional wisdoms in the pursuit of progress

LORETTO, Ky., July 27, 2023 Maker's Mark® Bourbon is proud to announce the launch of its new global brand campaign, "Make Your Mark," which creates a singular lens for all aspects of brand building the world over. The campaign launch is a defining moment as Maker's Mark pursues its ambition to become an iconic global American whisky brand, expanding on its strong leadership position in North America.

"Make Your Mark" is rooted in the brand's purpose-driven mindset and values that have been consistent since its founding in 1953. The campaign serves to inspire others to ask, "what if?" and challenge convention to make their mark in the world, much like Maker's Mark has within the American whiskey industry.

"To us at Maker's Mark, this is more than just a campaign; it's our entire brand ethos and experience," said KK Hall, Global Brand Vice President of Maker's Mark. "When our founders Bill Sr. and Margie Samuels created Maker's Mark in 1953, they didn't just want to make another bourbon – they wanted to make a better bourbon. And they were brave enough to push conventional boundaries to craft something they were proud to share. That spirit lives on in everything we do, and we're excited for the 'Make Your Mark' campaign to be a beacon of this mindset for whisky fans around the world."

"They Say" – the debut film content of the brand campaign – delivers bold, cinematic creative unlike anything else in the American whiskey category, while reinforcing the handmade nature that has always differentiated Maker's Mark. "They Say" offers a cinematic compilation of vignettes showcasing the possibility that awaits when we break from conventional wisdom in pursuit of progress.

Debuting in the United States today, followed by Canada in August and a global rollout in 2024, the hero film will take 30-second, 15-second and six-second forms for use in television, over-the-top media (e.g. Hulu, Roku), online video (e.g. YouTube), digital and social media. The creative was developed by Leo Burnett under the leadership of Executive Creative Director Sam Shepard. "They Say" was directed by award-winning music video and commercial director Henry Scholfield.

"Maker's Mark was born when its founders bravely lit their 170-year-old family recipe on fire," said Shepherd. "What's even more impressive is how that same energy still permeates through everything Maker's Mark does today. It was incredibly fulfilling to work with a team as unafraid to do things differently as the team at Maker's Mark."

In addition to the debut film creative, the global campaign includes the relaunch of the brand's global website and consumer ambassador program. The global brand experience will be further supported with limited-edition product releases, media and talent partnerships, retail programming, experiential and PR as it is embedded in additional markets in 2024.

Breaking convention in pursuit of progress is not new to Maker's Mark. It was the first bourbon distillery to open its doors to the public, pioneering the Kentucky Bourbon Trail. In a world of automation and efficiency, Maker's Mark maintains handmade touchpoints including hand-dipping every bottle in iconic red wax. Further, the brand pioneers social and environmental initiatives as a force for good and Maker's Mark Distillery is a Certified B Corporation.

For additional information about Maker's Mark, visit www.MakersMark.com.                                                             

About Maker's Mark® Bourbon

In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark continues to make its bourbon the same way. That time-tested approach seems to still be working just fine 60+ years later, as Maker's Mark Kentucky Straight Bourbon was awarded a Gold medal at the esteemed International Spirits Challenge in 2022. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46, Maker's Mark Wood Finishing Series, Maker's Mark Cask Strength and Maker's Mark Private Selection, the brand's first-ever custom barrel program. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2023 Maker's Mark Distillery, Inc., Loretto, KY.

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Iconic Rock Band Lynyrd Skynyrd Launches Hell House Whiskey, a Tribute to Legendary Cabin

 

JACKSONVILLE, Fla., July 27, 2023-- As Lynyrd Skynyrd approaches the momentous 50th anniversary of their groundbreaking debut album 'Pronounced 'Lĕh-'nérd 'Skin-'nérd', it's essential to celebrate the authentic origins of the band's music and pay tribute. Today, they proudly announce the release of their highly anticipated new American Whiskey, Hell House Whiskey, paying homage to the famous cabin where they crafted countless legendary songs. Hell House Whiskey seeks to embody the very essence of where it all began - the iconic Hell House cabin. This is where the band's three original founding members, Ronnie Van Zant, Gary Rossington, and Allen Collins, alongside their bandmates, dedicated themselves day and night to create the legendary music that has resonated deeply with their multi-generational fan base.

Led by current members Johnny Van Zant and Rickey Medlocke, Lynyrd Skynyrd continues to captivate audiences with electrifying performances that remind us of their timeless legacy. Reflecting on the band's enduring popularity, Johnny Van Zant states, "It's about the legacy of Lynyrd Skynyrd and what it stands for, what the fans are all about. There's nothing like getting out there, playing a great show with Skynyrd, seeing people love this music, and now being able to raise a glass of our very own Hell House Whiskey together. It's a toast to the timeless spirit of rock and roll!"

Lynyrd Skynyrd's remarkable catalog of over 60 albums, billions of streams, and tens of millions of records sold attests to their status as one of rock and roll's most iconic and influential bands. Hell House Whiskey serves as a tribute to this musical journey, honoring the band's creative spirit and the historic cabin that played a crucial role in shaping their sound. This meticulously crafted whiskey invites enthusiasts from all walks of life to savor a distinctive blend of flavors and a smooth, rich finish, reminiscent of Lynyrd Skynyrd's signature sound.

In a groundbreaking collaboration, Lynyrd Skynyrd has partnered with Bespoken, a visionary craft whiskey maker recognized for its extraordinary achievements and a remarkable collection of over 150 medals within a mere three-year span. Powered by their cutting-edge innovation, Bespoken embarks on a daring quest, exploring an astonishing array of more than 5,000 distinct whiskey variations. Through their relentless pursuit of perfection, they have unveiled an extraordinary whiskey opus, aptly named Hell House, poised to ascend the summit of global acclaim. This is an American Whiskey that was made with the same dedicated craftsmanship and bold character that Lynyrd Skynyrd brought to rock and roll.

"We are honored to collaborate with Lynyrd Skynyrd on the creation of Hell House Whiskey," expressed Peter Iglesias, CEO of Bespoken. "This partnership is a true fusion of legendary rock and roll and visionary whiskey craftsmanship. Hell House Whiskey captures the essence of Lynyrd Skynyrd's indomitable spirit, and through our expertise and innovative techniques, we have crafted a whiskey that is as bold, timeless, and unforgettable as their music."

Hell House Whiskey will be available online at www.hellhousewhiskey.com with a suggested retail price of $49.99/750 ML. For more information, follow Hell House Whiskey on Instagram (@hellhousewhiskey) and Lynyrd Skynyrd (@skynyrd). Lynyrd Skynyrd is currently on a co-headline tour across North America with ZZ Top that will stage appearances through September 17, 2023. For detail on these shows and other confirmed performances, please visit www.lynyrdskynyrd.com.

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Wonderbird Spirits Expands Distillery + Overall Brand

DALLAS, July 26, 2023 -- Wonderbird Spirits, the beloved gin distillery out of Taylor, MS is expanding their distillery as well as their brand. Wonderbird Spirits desired to put Mississippi on the map for something they weren't known for - gin. After experiencing tremendous success in the Georgia market, Wonderbird has taken flight in Texas, South Carolina and Tennessee. With cocktail placement in Charleston's very own Sorelle as well as garnering attention in Sean Brock's concepts in Nashville and then landing on multiple Hai Hospitality menus in Texas, Wonderbird is proud of the product that they are consistently pouring in the world of spirits.

Since launching, Wonderbird has garnered press in The Local Palate Magazine, Southern Living and Cheers Magazine while landing on some high profile cocktail menus in Atlanta such as Canoe, Storico Fresco Ristorante, Lyla Lila, all of Buckhead Life Restaurant Group, Little Bear and more. The No. 61 Gin won two gold medals at the San Francisco World Spirits competition in 2020. Wonderbird also proudly hangs their hat on the recognition they received in Garden & Gun Made in the South awards in 2021, taking both drink and overall winner with their No. 97 Magnolia Experimental Gin.

From grain to glass, they ferment Mississippi Delta rice to make the base spirit. Their approach, which borrows from traditional sake making, is what makes it uniquely special, they say. The rice, sourced from a beautiful farming operation in the Mississippi Delta, is the cornerstone of the gin. The brand also forages two of Wonderbird's ten ingredients — red clover tops and fresh loblolly pine shoots — from the twenty acre property outside of Oxford.

"You can smell and taste it straight from the Mississippi ground," says co-owner Rob Forster. "That's something we're very proud of."

After three years in Taylor building their reputation as a maker of grain-to-glass, award-winning gins, it is a thrill to witness a significant distillery expansion that will see the footprint triple and in time allow the team to produce their spirits at far greater volumes with added efficiency and optimization.

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