Bespoken Launches New Portfolio of Double Gold Medal Winning Whiskeys

SAN FRANCISCO, April 10, 2023  Bespoken, a pioneering craft whiskey maker, is narrowing its portfolio with three new award-winning whiskeys, reinforcing its dedication to quality, flavor, and sustainability in the spirits industry. As a leading innovator in the spirits industry, Bespoken distinguishes itself from other whiskey makers by aligning purpose with passion. Through a proprietary process, Bespoken uses tailored wood finishing to develop complex flavors, resulting in a hand-selected and sustainable whiskeys that deliver award winning flavor with less impact on the environment.

Peter Iglesias, CEO of Bespoken, stated, "This represents the launch of a portfolio from a modern craft brand that delivers award-winning whiskeys while striving for sustainability. We are proud to say that our approach to sustainability has not compromised the quality of our spirits; it has only enhanced it, allowing us to create unique and complex flavor profiles." Bespoken's craft whiskeys have earned it 150 awards and counting in just three years of production.

Thanks to its innovative process and love for whiskey, Bespoken has been able to create whiskeys that use less wood, energy and water than traditional barrel aging, and still offer exceptional quality and character. The company uses hand-selected wood staves, individually toasted, and charred, to craft the perfect balance of flavor in every bottle.  Bespoken's tailored wood-finishing uses only the traditional ingredients - grains, wood, toast, and char - with no additives, reimagining spirits by combining innovative thinking with traditional materials.

Bespoken has earned the recognition and support of investors TJ Rodgers and Derek Jeter, who recognize the potential of Bespoken's unique approach to whiskey-making. With a portfolio of double gold award-winning whiskeys from prestigious blind tasting competitions like the San Francisco and New York World Spirits Competitions, Bespoken is leading the charge in bringing sustainable, innovative whiskey to the masses. Bespoken's launch reflects its continued commitment to innovation, sustainability and crafting the most flavorful whiskeys for today's open-minded drinker.

Bespoken has partnered with Blue Ridge Spirits and Wine to manage sales and marketing for the portfolio. The whiskeys are currently distributed by Southern Glazer's Wine and Spirits in CA, WA and with Republic National Distributing Company in FL and TX. Opening in Q-2 and Q-3 TN, KY, GA, MI, and NY.

For more information about Bespoken, follow us on Facebook (@bespokenspirits) and Instagram (@bespokenspirits) visit www.bespokenspirits.com.

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Revolutionary Whiskey Investment Opportunity with The Bourbon Reserve's Whiskey Equity Investment Trust (WEIT)

TOLEDO, Ohio, April 5, 2023  The Bourbon Reserve is proud to introduce its groundbreaking Whiskey Equity Investment Trusts (WEIT), a unique investment opportunity that allows investors to capitalize on the growing bourbon market while diversifying their portfolios and enjoying tax benefits. The Bourbon Reserve's WEIT funds invest in barrels of whiskey, offering investors the opportunity to participate and profit from the expanding global whiskey market.

Andrew Newby, CEO of The Bourbon Reserve, is committed to building a portfolio of bourbon investments with a focus on positive impact: "Investing in bourbon through The Bourbon Reserve's WEITs not only offers a way for our partners to invest in the global whiskey market but also supports a bourbon company committed to social responsibility, minimizing its environmental impact, and making positive contributions to the community."

"The WEITs offered by The Bourbon Reserve should be the first choice for diligent investors who want to participate in the profits of the booming bourbon trend," says Mark McCanney, Chief Investment Officer. "Investors are searching for shelter from the equity markets, stability rather than volatility, and a real asset instead of an intangible."

The Bourbon Reserve's management team has over a decade of hands-on experience in owning and operating distilling companies, which gives the investment team a competitive edge in the market as it capitalizes on global trends and expertly manages 3-year, 5-year, and 10-year funds.

The Bourbon Reserve's WEITs provide investors with proven long-term growth, benefits over traditional investments, advantageous tax implications, and a secure and lucrative investment option, all while supporting a company that values quality, sustainability, and community engagement. Learn more at https://bourbon.fund.

ABOUT THE BOURBON RESERVE

The Bourbon Reserve is a pioneering investment company specializing in Whiskey Equity Investment Trusts (WEITs). With a seasoned management team and expertise in owning and operating distilling companies, The Bourbon Reserve offers unique investment opportunities for individuals seeking to diversify their portfolios, maximize returns, and enjoy tax benefits is the fast-growing Bourbon market.

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UNCLE NEAREST PREMIUM WHISKEY'S FAWN WEAVER PAYS HOMAGE TO U.S. MILITARY WITH TOUR ACROSS AMERICA

The CEO and Founder Embarks on a Cross Country Journey to Show Gratitude to One of the Brand's Most Loyal Supporters 

SHELBYVILLE, Tenn., April 6, 2023 Uncle Nearest Premium Whiskey announces today its CEO and Founder Fawn Weaver's 2023 CEO tour: Thank You for Your Service. Thank You for Your Support. While Weaver's past two CEO Thank You Tours have focused on thanking the managers and owners of the bars, restaurants, and liquor stores who have helped Uncle Nearest become the top-selling Black owned spirits brand in the world, this year's tour is a heartfelt journey across America, as Weaver will visit military bases nationwide to express her gratitude to one of the brand's most supportive communities.

The tour, beginning on April 11 at MacDill Air Force Base in Tampa, Florida, will take Weaver on a 16-week journey to more than 35 military installations, showcasing the incredible diversity and uniqueness of each base. Weaver will immerse herself in the daily lives of our nation's brave service members, including joining fireside chats with top commanders, participating in intense morning workouts with the U.S. Army Physical Fitness Team, observing a search and rescue at the Coast Guard Base in Clearwater, Florida, boarding and exploring aircraft carriers at Chambers Field, and more.

"During my CEO Tour in 2022, I visited 121 cities in 100 days. During my stop in New York, I saw thousands of new sailors dressed in all white, walking through the city's streets during Fleet Week. It was a spectacular sight," said Fawn Weaver. "As I passed by the Intrepid Museum and saw the colossal submarine, I knew I wanted my next CEO Thank You Tour to share some of the most incredible things on our country's bases with the world, as well as to personally thank the troops, commanders, and veterans for their service and support. This tour is a tribute to the sacrifices made by our military and a way to express my deep gratitude for their unwavering support of Uncle Nearest. I want to thank them not just for their service, but also for their support of our brand and our mission to honor and cement the legacy of the world's first known Black American master distiller, Nearest Green."

Each of the military installations Weaver will be visiting during the tour was chosen with the intention of giving a behind the scenes look at just how incredibly unique each of our nation's armed forces bases are. One such stop is to the Naval Station Norfolk, the largest naval station in the world, where she will meet Captain Janet H. Days, who made history earlier this year as the first Black woman to be named Commanding Officer, overseeing the station. Weaver will also visit and showcase bases like Fort Knox, the world's most heavily guarded military base due to its housing of more than half of the American Treasury's gold, as well as Fort Bragg, one of the largest military complexes in the world, which hosts the only Airborne Corps and Airborne Division and makes 100,000 parachute jumps each year.

The Uncle Nearest team will also host events at the bases' commissaries, offering a taste of the premium whiskey that pays homage to its namesake and his contributions to the brand's rich history.

"When the Uncle Nearest team came to us and shared what Fawn wanted to be the focus of her next CEO Thank You Tour, we immediately knew this would be special," said John W. Troxell, Senior Enlisted Advisor to the Chairman of the Joint Chiefs of Staff, and retired Command Sergeant Major. "Several military personnel and I flew to Nearest Green Distillery to meet with Fawn directly. By the end of that meeting, we knew she was about to embark on something that none of us in that room had ever seen or heard of being done before. She wanted to be the first CEO of a major company to go base to base with only one goal in mind: To say thank you to our brave service members."

Those following along with Weaver on social media, as she crisscrosses the country giving behind the scenes tours of each base, will also be invited to join her at 18:56 EST (6:56 p.m.) – a tribute to Uncle Nearest's 1856 Premium Aged Whiskey - for a toast to our armed forces. Weaver will host the 18:56 Happy Hours in person at top-selling Uncle Nearest bars and restaurants in many of the cities she'll be visiting. Social media followers can also join her on Instagram Live at @fawn.weaver to toast from the comfort of their own homes.

To virtually join in on the 18:56 Happy Hours and follow along on her tour, visit @unclenearest and @fawn.weaver on Instagram. To RSVP to attend one of the 18:56 Happy Hours in person, visit www.unclenearest.com/1856-happy-hours.

About Uncle Nearest Premium Whiskey
Uncle Nearest Premium Whiskey honors the world's first-known African American master distiller, Nearest Green. It was the first spirits brand in the world to be named after a Black American. The portfolio is the Most Awarded Bourbon and American Whiskey of 2019, 2020, 2021, and 2022, with over 600 awards and accolades since the brand's 2017 launch, including 414 Gold medals or higher, 72 Best in Class honors and an average critic's score of 92. Uncle Nearest is currently sold in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, restaurants, as well as at its 323-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest.

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JENNIFER LOPEZ LAUNCHES DELOLA SPRITZES & COCKTAILS

 

DELOLA WORLD-CLASS SPIRIT-BASED READY-TO-ENJOY COCKTAILS DESIGNED FOR A THOUGHTFUL LIFESTYLE COMING TO THE FINEST ESTABLISHMENTS STARTING THIS APRIL 

NEW YORK,  April 4, 2023 Jennifer Lopez is proud to announce the creation of THE HOUSE OF DELOLA LLC, a company she founded to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle. Delola offers premium spirit-based, full-flavored, crafted cocktails that are made with natural botanicals, are gluten free and lower calorie than traditional cocktails, and are served in beautifully-crafted glass bottles designed for easy sharing when entertaining friends and family – just open, pour over ice and serve.

The first release, "DELOLA SPRITZ" is available in three original cocktails: BELLA BERRY SPRITZ made with berry, hibiscus and premium vodka; a full-bodied cocktail with notes of red berries, hibiscus and citrus.  PALOMA ROSA SPRITZ made with grapefruit, elderflower and premium tequila; an elevated Paloma with notes of ripe, luscious grapefruit, rich elderflower and a dash of salt.  And L'ORANGE SPRITZ made with orange, passionfruit and premium amaro; an ode to the Italian spritzes with notes of bright, delicious fruit perfectly balanced with the bitterness of amaro.  Delola will be available in 750ml and 375ml premium embossed glass bottles and will be sold in fine grocery and spirits establishments, restaurants, and bars beginning in April with a continued roll out throughout spring.  The company will launch in the United States and expand globally in the years to come.  Beam Suntory, a leading global spirits company, is a minority investor in Delola and has been named Delola's global distribution partner. For more information, please visit @Delola on Instagram or its web site www.DelolaLife.com.

Known for her strong work ethic, Jennifer still prioritizes balance, and between projects she makes time for friends and family. For Jennifer, when it's time to unwind with her friends, it's time for Lola, a longtime nickname that reflects her more playful, carefree side.  In those times, Jennifer "Lola" enjoys a glass of rosé, champagne or light cocktail.  One of her favorite places to unwind is the Italian coast, where she discovered spritzes.  Jennifer was inspired to develop her own refreshing and flavorful spritzes – delicious, spirit-based cocktails free from artificial colors and without all the sugars traditional spritzes can contain, crafted with natural botanicals and about as much alcohol as a glass of wine.  Delola is something she can enjoy when unwinding and entertaining friends while still being true to her thoughtful lifestyle.

Ms. Lopez stated, "I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn't find it, I decided to create Delola. My goals were better ingredients, better taste, fewer calories than traditional cocktails, and one simple pour. Something easy, fun, fresh and delicious. I knew that if I was looking, others were too. Delola gives people the freedom to enjoy – free from the cutting, squeezing, and mixing, free from the stress of entertaining, free to make ordinary moments extraordinary. Each one is bottled up in a beautiful glass bottle and ready to serve. Just pour over ice and enjoy. I started this journey two years ago and I'm so excited to finally share Delola with the world."

Jennifer began developing Delola in 2020 in collaboration with drinks industry veterans, Ken Austin and Jenna Fagnan and her manager and business partner Benny Medina.  Jennifer brought in globally renowned mixologist Lynnette Marrero to collaborate on these unique cocktails.  Lynnette was voted 2021 "World's Best Bartender" by her peers around the world and is known for her ability to create the finest, most delicious world-class crafted cocktails.  Jennifer and the Delola team are also working to develop a scholarship program that will contribute money towards higher education for women who might not otherwise be able to receive that education.

Jenna Fagnan, co-founder of Delola stated, "Ken and I have been inspired by Jennifer's hands-on approach to building the Delola business.  What Jennifer is bringing to consumers is something that has been missing from the market.  We all live busy lives and it is nice to know you now don't need to be friends with the world's best mixologist to get the world's best cocktails.  You can just pick up a bottle of Delola to host your friends, or to spoil yourself just a bit.  We all deserve world-class crafted, delicious cocktails made with natural botanicals and without all the calories of a traditional, high-proof cocktail. Delola is what many of us have been seeking."

Co-Founder Ken Austin noted, "Jennifer's work ethic ranks up there with the best and we've worked closely together for over two years to ensure we are bringing the very best product and an exciting, engaging brand to the world.  Jennifer pays attention to every detail and won't settle for anything less than the best.  Every detail from the brand's name to its elegant bottle with meaningful embossing, to the fine liquids are led by Jennifer and her vision for the brand.  We are excited for the world to try Delola.  It's all in the bottle, delicious and effortless, just pour over ice."

The Delola bottle is embossed with the "Delola Crest" which was inspired by the Bronx crest, Jennifer's hometown, and with lions and ivy vines around the beautiful labels that Jennifer art directed.  Jennifer and Lynnette collaborated on flavors that Jennifer loves and that they felt would be perfect for entertaining and pairing with food.   

Jessica Spence, North America President of Beam Suntory, stated, "When Jennifer, Benny, Ken and Jenna came to us with the Delola concept, we immediately knew we wanted to be involved. Our partnership with Delola is part of our larger global RTD strategy and Delola is the perfect complement to the brands in our portfolio. We are incredibly excited to leverage our capabilities to bring Delola's unique proposition to consumers and make it a tremendous success."

Delola will be available starting April in three delicious expressions, all approximately 110 calories or less per serving: Bella Berry Spritz (10.5% ABV), Paloma Rosa Spritz (11.5% ABV), and L'Orange Spritz (10.5% ABV). Delola comes in 750ml (SRP $22.99) and 375ml (SRP $11.99) beautiful, embossed glass bottles.

Wayne Chaplin, CEO of Southern Glazer's Wine & Spirits stated, "Jennifer Lopez is someone we know and admire as a global multi-talented artist and entrepreneur.  People around the world love her for many reasons and we are thrilled to represent Delola in the United States with Jennifer, Benny, Ken, Jenna, and our partners at Beam Suntory.  We have known and worked with Ken and Jenna who have created iconic brands such as Teremana Tequila with Dwayne "The Rock" Johnson, Proper No. Twelve Irish Whiskey with Conor McGregor and Avion Tequila.  Launching Delola created by such an iconic team will undoubtedly be another great success."

"Delola has been an exciting and inspiring journey and I am incredibly proud of what we are about to bring to people around the world," added Ms. Lopez.

About Delola Ready to Enjoy Spritz Cocktails
Delola Ready to Enjoy Spritz Cocktails was founded by international artist, actor, and entrepreneur Jennifer Lopez, her business partner Benny Medina and global drinks veterans Ken Austin and Jenna Fagnan.  The name DELOLA came from a long-time nickname given to Ms. Lopez; "Lola" thus Delola or "from Lola".  With three expressions – Bella Berry Spritz crafted with Premium Vodka, berry and hibiscus, Paloma Rosa Spritz crafted with Premium Tequila, grapefruit and elderflower and L'Orange Spritz crafted with Amaro, Orange and Passionfruit.  Each product comes in 375ml (SRP $11.99) and 750ml bottles (SRP $22.99).  The liquids are spirit-based and made with natural botanicals, ranging from 10.5% (21 proof) to 11.5% alcohol (23 proof), are approximately 110 calories or less per 5oz serving, and are gluten free.  Beam Suntory is a minority investor and global distribution partner for Delola which will be sold in the finest grocery and spirit stores, restaurants and bars in The United States beginning April.  Visit @Delola on Instagram or its website www.DelolaLife.com.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Crown Royal Completes Long-Standing Noble Collection with the Release of Barley Edition Whisky

The seventh limited release of the Noble Collection is an extraordinary blend of whiskies distilled from 100% barley grains, aged for at least 5 years

NEW YORK, April 3, 2023 - Award-winning Canadian whisky brand, Crown Royal, has revealed the final installment of its Noble Collection with Crown Royal Noble Collection: Barley Edition. The collection is a series of annual limited releases that explores the future of extraordinary and cutting-edge whiskies and celebrates the innovative spirit of the brand's blenders and distillers.

"The final release of our Noble Collection puts a bow on our roster of whiskies that have pushed boundaries – from unique blending techniques and maturation processes to distillation methods – while honoring our roots and tradition," says Hadley Schafer, Director, Crown Royal. "We're excited for consumers to round out their collection with this incredibly robust liquid and raise a glass to final iteration of the long-standing series."

With spicy notes of toasted oak and sweet caramel, Crown Royal Noble Collection: Barley Edition starts with an aroma of creamy vanilla and fruity green apple and ends in a warm and rounded finish. Aged for at least five years, the latest expression is a unique blend of whiskies distilled from unmalted and malted barley grains.

"This exquisite whisky is a special release for the Crown Royal portfolio, given the expression's full barley mash bill," says Stephen Wilson, Director of Whisky Engagement for Crown Royal. "Our team of Distillers and Blenders are always experimenting and innovating and this whisky is a product stemming from that creativity and collaboration, much like our award-winning Winter Wheat!"

Crown Royal Noble Collection: Barley Edition is 90 proof, 45% Alc/Vol and will be available for a limited time at a suggested retail price of $79.99 for a 750mL bottle. Whether sipped neat or on the rocks, please remember to enjoy Crown Royal Noble Collection: Barley Edition responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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