CONOR MCGREGOR & PROPER NO. TWELVE IRISH WHISKEY INTRODUCE NEW IRISH APPLE FLAVOR

Notes of Crisp and Juicy Irish Apple with a Finish that is Smooth to the Core

JERSEY CITY, N.J., Feb. 7, 2023 Proper No. Twelve Irish Whiskey, founded by multiple weight MMA champion and entrepreneur Conor McGregor and co-founders Audie Attar and Ken Austin announce today the release of Proper No. Twelve Irish Apple, an exciting addition to their highly successful Irish Whiskey portfolio.

"I'm thrilled to announce the release of Proper No. Twelve Irish Apple," said McGregor. "This new product and its magnificent flavor profile will crush the competition. We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other. Proper No. Twelve Irish Apple is liquid gold and I'd never settle for less."

Now available nationwide in 50ml, 750ml and 1 Liter bottles, Proper No. Twelve Irish Apple takes a page from McGregor's playbook and will continue to disrupt the industry. Tasting notes of this 70-proof liquid gold start with Proper's award-winning blend of fine grain and single malt whiskey together with a delicious crisp apple taste and notes of warm caramel, oak, and browned butter, all ending with a proper smooth finish.

"Since its inception, Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100+ year-old competitors. Now, we're looking to do it again with Proper Irish Apple, creating the new gold standard in the Flavored Whiskey category," said Lander Otegui, Chief Marketing Officer for Proximo Spirits, parent company of Proper No. Twelve Irish Whiskey.

Ken Austin, co-Founder of Proper No. Twelve Irish Whiskey, stated, "Our brand has seen huge success around the world since its launch.  We will continue to parlay that success by giving back and supporting First Responders around the world. For each case of Proper No. Twelve Irish Whiskey and our new Proper Irish Apple sold, five dollars will be donated to First Responder organizations around the world. To date, the brand has contributed $1.9 million* to a variety of organizations, with more to come."

Proper No. Twelve Irish Apple is best served neat, on the rocks or in a proper cocktail. It is available for purchase in the United States at local retailers or on Drizly and ReserveBar for a suggested retail price of $24.99. For more information please visit: https://properirishapple.com.

Fans interested in getting a first taste of Proper No. Twelve Irish Apple can enjoy a shot during the Proper No. Twelve St. Patrick's Day Pub Crawl in major cities across the U.S. Check out the Pub Crawl Tracker here.

For more information, please visit: https://properwhiskey.com.

Media Contact: KLG Public Relations | prpr@properwhiskey.com

*Proper No. Twelve donates $5 per case on all products up to $1,000,000 annually.

About Proper No. Twelve Irish Whiskey

Proper No. Twelve Irish Whiskey is a smooth blend of triple-distilled malt and grain whiskey aged for four years in bourbon barrels delivering a delicious taste with hints of vanilla, honey-like sweetness and toasted wood. The name Proper No. Twelve pays homage to McGregor's hometown of Crumlin, located in Dublin's District 12. Conor McGregor, Audie Attar, Ken Austin and Proximo Spirits launched Proper No. Twelve in September 2018. The brand experienced one of the most successful launches in the wine & spirits category, selling 200,000 cases in its first six months on the market. For each case of Proper No. Twelve sold, five dollars is donated to First Responder organizations worldwide, adding up to $1 million annually. To date, the brand has contributed $1.9 million, with more to come. Proper No. Twelve retails at $24.99 and is bottled at 40% ABV (80 proof) and now 35% ABV (70 proof) for its Irish Apple varietal. It is available in the U.S. and internationally. For more information, please visit www.properwhiskey.com and follow on social media @ProperWhiskey. ©2023 Eire Born Spirits, Jersey City, NJ. Please drink responsibly.

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IT'S PIÑA! BUCHANAN'S BLENDED SCOTCH WHISKY INTRODUCES NEW BUCHANAN'S PINEAPPLE - THE FIRST FLAVORED SPIRIT IN THE BRAND'S AWARD-WINNING PORTFOLIO

Buchanan's Pineapple combines the exceptional smoothness of Scotch Whisky, with the juicy taste of pineapple, inviting drinkers to step into a more vibrant world.

NEW YORK, Feb. 7, 2023 - Buchanan's Blended Scotch Whisky is proud to introduce Buchanan's Pineapple, the newest offering in the award-winning whiskymaker's portfolio. A blend of Scotch Whisky from the House of Buchanan's and natural flavors, featuring the taste of its most popular mixing partner – pineapple – is perfect for those seeking an elevated craft cocktail experience and is best enjoyed with good food and great company. 

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9124551-buchanans-scotch-whisky-pineapple/

Buchanan's Pineapple features notes of light caramel and vanilla, the luscious taste of juicy pineapple, and a bright, zesty citrus finish.  The new blend is bursting with pineapple flavor that is beautifully balanced with the traditional smoothness of whisky from the House of Buchanan's. Whether served over ice or mixed with seltzer water and a squeeze of lime, Buchanan's Pineapple is destined to delight any cocktail or whisky connoisseur with a vibrant palate and a taste for tropical flavor.

"For years, Buchanan's has been welcomed into the culture and celebrations of the Hispanic American community, often mixed with pineapple juice, resulting in one of our most popular serves, the Buchanita, which helped inspire us to create this new blended whisky flavor," says Joyce He, Director of Buchanan's Whisky. "With Buchanan's Pineapple, we are combining one of the most beloved flavors in Hispanic culture with the same distinct smoothnes from the House of Buchanan's people have enjoyed for more than 130 years."

Buchanan's Pineapple is welcoming drinkers 21 and older to step into a tangier timezone and a more vibrant world of flavor with new campaign It's Piña. The campaign celebrates a tropical state of mind, an energy, and a magic moment that happens the instant you share a piña drink with friends and family. The integrated campaign will launch with digital content in social and paid media, featuring original music by Venezuelan -Dominican producer Napoles, who added his 200% flavor to the campaign.

Buchanan's is encouraging fans to responsibly embrace the piña mindset at home, or out with friends, through easy-to-make cocktails and recipes, like the Piña Fizz and Bucha Colada. Buchanan's Pineapple will also be bringing piña vibes on the road throughout the year at some of the biggest cultural events, local parades and community gatherings across New York, California, Florida, Texas, Illinois, and beyond. Be sure to follow @buchananswhisky for more news, recipe inspiration, and to hear about local events near you.

Buchanan's Pineapple (750ml; 35% ABV) is a permanent addition to the Buchanan's Whisky portfolio and will be available for purchase online and in retail stores nationwide wherever fine spirits are sold beginning February 1, 2023, with a suggested retail price of $29.99.

ABOUT BUCHANAN'S WHISKY:

BUCHANAN'S Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. With more than 130 years of authentic heritage, every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. In 2023, BUCHANAN'S introduced BUCHANAN'S Pineapple to its award-winning portfolio which is comprised of four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, BUCHANAN'S RED SEAL Blended Scotch Whisky, which have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA.

About DIAGEO North America

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, their people, brands, and performance, visit www.diageo.com. Visit DIAGEO'S global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.

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Bulleit Frontier Whiskey unveils new film - "A Toast To The Times" - at an environmentally conscious premiere, curated by pioneers in sustainability

LOS ANGELES, Feb. 3, 2023 Bulleit Frontier Whiskey premiered its short film, "A Toast To The Times" last night at an environmentally conscious event in Los Angeles. Every part of the celebration was considered to minimize its impact on the Earth, including upcycled furniture, a "root to stem" menu, and local recycling and compostable partnerships.

The event was attended by pioneers across art, sustainability, food and technology and was the first public screening of "A Toast To The Times" — a 90-second short produced in collaboration with GRAMMY nominated spoken word poet, J. Ivy, and filmmaker Carlos Lopez Estrada. The film celebrates those on the frontier of culture and is part of The Bulleit Pioneer Project — a multi-year commitment to championing and amplifying those breaking new ground.

A continued commitment to sustainability

The environmentally conscious event supports The Bulleit brand's commitment to championing a sustainable mindset. To make this premiere possible, Bulleit united a collective of pioneers sitting on the frontier of sustainability innovation spanning food, drink, furniture and waste management.

Designer and builder, Jimmy DiResta, was responsible for furniture across the space. As well as creating tables from 100-year-old doors and recycled metal table legs, the pièce de résistance was an upcycled Bulleit bar constructed using wood from a family farm built in 1790. The metal Bulleit logo started its life as the floorboard of an International Harvester Jeep and was extracted from a junkyard before being welded, and affixed to the top of the upcycled bar. Sunbeam Vintage in Highland Park, Los Angeles, also provided vintage pieces dotted throughout the space.

Chef Josh Gill was responsible for food, alongside Stephanie Reading on cocktails. Both are known for driving forward the sustainable food and drink movement across California and produced menus using the same ingredients, utilizing the root to the stem to minimize waste. The produce was sourced from within 30 miles of the event venue, from eco-conscious purveyors, and was served on palm leaves.

This was complemented by no single-use plastic throughout the space, 100% sustainable glassware and a partnership with Compostable LA, a full spectrum community compost service that turns food scraps into superfood for soil across Los Angeles.

"Pulling off an environmentally conscious event of this size was no easy feat," said Sophie Kelly, Senior Vice President of Whiskies at Diageo North America. "I'm immensely proud of the Bulleit brand's commitment to sustainability across the board. We've reinvented category standards with our carbon-neutral distillery in Lebanon, Kentucky, which is powered by 100% renewable energy, and our zero-waste production at Shelbyville. Now we're doubling down on this commitment through our marketing efforts. With this premiere, we're sharing our new film with the world as well as a glimpse of what's possible when you bring together a collection of people sitting on the frontier of sustainability and committed to change."

An expression of the frontier spirit

The event premiered "A Toast To The Times" a 90-second film that champions those living on the frontier of culture. The persistent and passionate spirit needed to break the status quo was powerfully captured by J. Ivy, and his emotive poem speaks of "those who aren't afraid to tap into their greatness", and states "wisdom is weaved in the waves we make". His words are accompanied by mixed media visualizations including original footage, illustration, animation and typography, curated by Mexican filmmaker, Carlos Lopez Estrada.

Alongside the film came the announcement of the Bulleit 100-Hour Commitment - a promise to provide emerging pioneers with 100 hours of mentorship from established talent thanks to Bulleit's long-standing relationship with music and creator platform, UnitedMasters. This commitment follows research by UnitedMasters that reveals mentorship is one of the most important — and least accessible — tools for those looking to further their craft. UnitedMasters' top talent spans musicians, writers, producers and DJs and these mentorship hours will be distributed across 2023 through activations, partnerships and digital content.

The film, "A Toast To The Times", from lead creative agency Anomaly, comes six weeks after Bulleit officially announced its Pioneer Project. In December 2022, it ran the Bulleit Remix Challenge — a quest to find talented lyricists to work alongside J. Ivy. The search resulted in hundreds of applicants submitting verses to receive a one-hour mentorship session with the artist.

Performances at the premiere event included J. Ivy, the winner of the Remix Challenge, and other UnitedMasters talent including DJ OHSO, Anisa Brenee, Col3trane and Siobhan Bell.

"A Toast To The Times" can be viewed at:
https://www.bulleit.com/pioneerproject/

Credits
Creative Agency: Anomaly
Film Production: Nexus Studios
Editorial: Work Editorial

About Bulleit Frontier Whiskey

Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About UnitedMasters

Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.5 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world's biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.

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Howler Head® Bourbon Expands Global Distribution to Brazil and Australia Leveraging Campari Group’s In-Market Expertise

 

SÃO PAULO & PERTH, AUS. FEBRUARY 06, 2023

Campari Group and Catalyst Spirits announce today Howler Head® Bourbon – the official flavored bourbon whiskey of UFC and the original banana-flavored super-premium bourbon whiskey – is now available in Brazil and Australia. The launches coincide with UFC® 283: TEIXEIRA vs. HILL in Rio de Janeiro and UFC® 284: Makhachev vs. Volkanovski in Perth. Campari Group controls a 15% interest in the popular Catalyst Spirits brand, which is also available in the United States, Canada and the U.K.

“Our partnership with Campari Group is allowing us to accelerate our global expansion plans for Howler Head exponentially,” said Simon Hunt, CEO of Catalyst Spirits. “Campari Group’s strong in-market experience and relationships enable us to easily enter these exciting whiskey markets with instant and efficient impact, allowing us to take full advantage of the growing demand globally for flavored and unflavored Bourbon.

Whiskey sales around the world have spiked in recent years, driven in great part by flavored whiskies. The global flavored whiskey market was expected to reach a value of US$27 billion by 2022, according to Future Market Insights, with North America, Europe, Latin America and Asia-Pacific driving significant volume increases. Launched in the U.S. in 2021, Howler Head sold nearly 70,000 9L cases in 2022 and has quickly become one of the fastest-growing whiskey brands in the United States.

To promote the launch in Brazil, Howler Head signed former UFC lightweight champion Charles Oliveira and UFC middleweight Caio Borralho – both hugely popular Brazilian athletes – to serve as spokespeople for the brand in marketing efforts, including Oliveira making personal appearances to greet fans in Rio during fight week of UFC 283. For the introduction in Australia, Howler Head has enlisted UFC featherweight champion Alexander Volkanovski, an Aussie himself, who is also fighting in the title fight at UFC 284.

In addition to Oliveira, Volkanovski and Barralho, Howler Head has also signed former UFC strawweight champion Joanna Jędrzejczyk and rising stars Sean O’Malley and Charles Jourdain to promote the brand globally. Through its partnership with UFC®, Howler Head has the ability to reach 700 million UFC fans worldwide.

“With bourbon whiskey serving as one of our global priority brand pillars for Campari Group and the recent positive trends in Brazil, Howler Head is an ideal fit for our local portfolio,” said Gustavo Bruno, Campari Group Country Managing Director Brazil.

“In addition to being an exceptionally high-quality liquid, in line with flavored whiskey trends, Howler Head has established a clear unique brand personality and, through its deep relationship with UFC, we believe it will be a hit in Australia,” said Simon Durrant, Managing Director of Campari Group Australia. “Along with Alexander Volkanovski, we will also be engaging additional fighters to endorse the brand in Australia. We are very pleased to give consumers the chance to meet and greet some of the greatest athletes in the world during the week of February 6th at UFC 284 in Perth.”

Media images of Howler Head can be found HERE.

ABOUT HOWLER HEAD
Howler Head is the original banana-flavored super-premium bourbon whiskey. It starts with real, carefully crafted Bourbon made with the finest grains and mineral-rich water. The resulting Bourbon is then aged for two years in charred American white oak barrels. Following the aging, the fine Bourbon is then blended with natural banana flavor.

ABOUT CATALYST SPIRITS
Catalyst Spirits is a global spirits company focused on leveraging the new economy and our vast experience to build and rapidly grow premium brands consumers truly want. Our fine spirits portfolio includes Howler Head, the original banana flavoured bourbon and the official flavoured whiskey of UFC; The Oceanus Hibernicus, a unique blend of Irish and Scottish malt whisk(e)y; and a number of other exciting brands in development. The Catalyst Spirits team leverages hundreds of years of in-depth industry know-how to develop impactful brands and bring them to market with pace, building them with exceptional marketing, retail, ecommerce and distributor support. Catalyst Spirits is a remote-work company with team members spread across North America and Europe. For more information on Catalyst Spirits, visit http://www.catalyst-spirits.com and for Howler Head visit http://www.howlerhead.com.

ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.
Headquartered in Sesto San Giovanni, Italy, Campari Group owns 23 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

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EVERYONE'S A LITTLE IRISH ON ST. PATRICK'S DAY, EVEN YOUR SHAKE! BAILEYS INTRODUCES ITS FIRST-EVER MINTY GREEN OFFERING - VANILLA MINT SHAKE - TO HELP CELEBRATE THE IRISH WAY

The new, limited time offering puts an adult (and Irish) twist on a classic treat

NEW YORK, Feb. 2, 2023 - Born in Ireland in 1974, Baileys Original Irish Cream Liqueur was the first spirit to combine some of Ireland's most unapologetically delicious ingredients: rich dairy cream and Irish Whisky & fine spirits. Just in time for St. Patrick's Day, Baileys is celebrating its Irish roots with the launch of Baileys first-ever minty green limited-time-offering – Baileys Vanilla Mint Shake Irish Cream Liqueur; an adult (and proudly Irish) twist on a classic treat, perfect for any St. Patrick's Day celebration.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9137051-baileys-vanilla-mint-shake/

Made with the delectable flavors of mint, vanilla, and a hint of chocolate, Baileys Vanilla Mint Shake can be enjoyed in a number of ways including blended in an indulgent adult milkshake, in a chilled shot, or even over your favorite ice cream. The exceptionally colorful treat is the perfect indulgence and green-themed addition to all St. Patrick's Day celebrations, from daytime get-togethers to an afternoon sláinte with your crew.

"This St. Patrick's Day, Baileys is going minty green for the first time ever! We are absolutely thrilled to provide a new delicious indulgence for everyone's annual celebrations," says Sophie Kelly, SVP of Whiskies and Liqueur, DIAGEO North America. "St. Patrick's Day is always a time when people come together to have a bit of fun and toast to the Emerald Isle, and we hope this year it's with the decadent Baileys Vanilla Mint Shake."

Baileys Vanilla Mint Shake is available nationwide for a limited time for those 21+ where spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle. For more information, please visit www.BAILEYS.com.

About BAILEYS Original Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Sagamore Spirit Releases Latest in its Award-Winning Reserve Series: 8-Year-Old Rye Whiskey, Aged to Excellence

One of the longest-aged releases to date from Maryland distillery pays homage to its origins with a layered rye whiskey, complex and rich with indulgent flavors of candied ginger, sweet orange, molasses, and nut brittle

BALTIMORE, Feb. 1, 2023 To say the best things come with time is an understatement in the world of whiskey, as award-winning distiller Sagamore Spirit proves once more with the release of its limited-edition Sagamore Spirit Reserve Series 8-Year-Old Rye Whiskey, announced today.

Almost a decade in the making, this 8-year-old straight rye whiskey is a testament to the power of time, patience and the skill of Sagamore Spirit's team of distillers. Aged in new charred American white oak barrels for eight years, this complex spirit brings forth dried cherries, clove, and smoked vanilla on the nose and flavors of candied ginger, sweet orange, molasses, and nut brittle for a bold palate that leaves a lasting finish. These indulgent flavors come together in a balanced, versatile, yet remarkably approachable 111.4-proof rye that can be savored neat, on the rocks or as the base for a warming seasonal cocktail.

"Our 8-Year-Old Rye Whiskey comes from some of the first liquid we put into barrels and set us on the path to where we are today," said Brian Treacy, Sagamore Spirit's co-founder and president. "More time in a barrel doesn't always translate to better whiskey, but this release shows what can come from careful, expert aging and thoughtful blending. The patience and care our distilling team took with this release dating back over eight years ago set the blueprint for the whiskies that would follow."

The new release marks the first time Sagamore Spirit 8-Year-Old Rye Whiskey will be available throughout Sagamore Spirit's entire domestic distribution footprint. An earlier iteration – available at the distillery and in select markets in 2021 – earned a Gold Medal from the ASCOT Awards and a Double Gold from the San Francisco World Spirits Competition. Since then, Sagamore Spirit's distilling team was focused on crafting a more widely available version that matched its predecessor in quality and flavor profile. It's part of the Sagamore Spirit Reserve Series – a collection of limited-edition rye whiskies that celebrate the legacy of Maryland distilling, with an unyielding focus on excellence from start to finish. Past releases include Port Finish, Rum Cask Finish and Sherry Finish.

Sagamore Spirit Reserve Series 8-Year-Old Rye Whiskey will be available beginning in March in 750ml bottles at a suggested retail price $79 – an exceptional value for an expression of this age.

While 8-Year-Old Rye Whiskey will only be available for a limited time, fans can enjoy Sagamore Spirit's core portfolio year-round with its Signature, Cask Strength and Double Oak rye whiskies that are leading the Maryland-style rye revival around the globe.

About Sagamore Spirit
Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening its collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers crafted rye whiskey for more than 150 years before Kentucky was founded.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 150 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's Signature 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including its Signature Rye Whiskey, Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.

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SEAGRAM'S 7 CROWN AMERICAN BLENDED WHISKEY AND COMEDIAN ILIZA SHLESINGER CELEBRATE REGULARS AND THEIR DRINKING SPOTS IN NEW "IT'S YOUR SPOT" CAMPAIGN

The Iconic Whiskey Brand and Comedian Cheers to Unconventional Drinking Locales Across the Country in New Advertisements

NEW YORK, NY Jan. 30, 2023 /PRNewswire/ -- Kicking off the New Year, Seagram's 7 Crown American Blended Whiskey is raising a 7&7 to drinking spots across the country by teaming up with actor and comedian, Iliza Shlesinger, to launch the new "It's Your Spot" campaign! Inspired by dive bar regulars and how they have transformed their spaces into local staples over the years, the new videos from the brand are shining a light on the fact that unofficial drinking spots can often become the centerpiece of great memories.

The new "It's Your Spot" videos - titled "Football" and "Fishing" - highlight the uniqueness of these destinations. Whether it's your secret fishing spot or an old garage filled with football memorabilia, Shlesinger shows that Seagram's 7 is a drink perfect for a variety of occasions.

"Sometimes the best things in life can be pretty unconventional," said Iliza Shlesinger, Seagram's 7 Brand Partner. "The thing I love most about Seagram's 7 is that you don't need all of the bells and whistles to make an amazing cocktail while making equally amazing memories. As long as you're with great company, the rest will fall into place."

Shlesinger has previously partnered with Seagram's 7 for its National Dive Bar Day campaigns. In 2021, the comedian fronted the "Keep the Dive Alive" campaign where the brand celebrated dive bar regulars by awarding seven lucky winners with $700 checks.

"We love how this new campaign is a celebration of all the special off-premise spots that have extraordinary meaning to those 'Regulars' who know," said Dina Krannich, Senior Brand Manager of Seagram's 7. "These spots pull together elements that connect to the feeling of being back in our regular bars we know and love."

Seagram's 7 is a carefully blended American whiskey aged in oak with a rich and casual history. The whiskey shares a storied past with dive bars, as both have been an integral part of American drinking culture.

No matter how you choose to enjoy a 7&7, Seagram's 7 reminds you to always drink responsibly.

ABOUT ILIZA SHLESINGER

Iliza Shlesinger is an award-winning comedian and multi-hyphenate actor-writer-producer-author, selling out theatres around the globe with a devoted fanbase who create their own Iliza-inspired swag to wear to her shows. Visit www.iliza.com for more information.

ABOUT SEAGRAM'S 7

Seagram's 7 Crown American Blended Whiskey is an American icon with a rich heritage dating back to the 1930s. A blended American whiskey, Seagram's 7 has a legacy of bringing people together through its easy-to-drink, smooth liquid. Seagram's 7 is casual, approachable and has a taste profile that stands the test of time on its own and in its signature drink, the 7 & 7. For more information, visit seagrams7.com and follow us on Instagram @seagrams7. Seagram's 7 encourages all consumers to please enjoy responsibly.

ABOUT DIAGEO NORTH AMERICA

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Bingham’s Bourbon Black Label Texas Straight Bourbon Whiskey

Bingham’s Bourbon Black Label Texas Straight Bourbon Whiskey 47%-ABV 750ml.

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