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11 January 2023

Noble Oak Partners with World Nature Photography Awards

By Just malt1/11/2023 10:18:00 AMMaltNewsNo comments

As Official Whiskey Sponsor, Noble Oak Celebrates Wonders of the Earth in 'Plants and Fungi' Category

NEW YORK, Jan. 10, 2023- Noble Oak, an award-winning whiskey brand with a noble heart, today announced its partnership with World Nature Photography Awards as the official whiskey sponsor. As a brand with a mission of revitalizing the planet by planting trees in partnership with One Tree Planted, this sponsorship of the 'Plants and Fungi' category continues the brand's commitment to putting a spotlight on nature. Winners of the World Nature Photography Awards will be announced in February 2023 with the reveal of stunning nature and wildlife photography from across the world.

"Noble Oak's mission to reforest our planet and have a direct impact on nature, people and wildlife aligns with the goal of World Nature Photography Awards," says Jack Bauer, Brand Manager, Noble Oak. "Our participation is more than just a sponsorship. We know making a true change will take more than that and our hope is that this spurs conversation and action. As a community, we look forward to spotlighting the beauty around us."

Through purpose and reforestation initiatives, Noble Oak hopes to continue to shine a spotlight on the world around us.

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Noble Oak has been working with One Tree Planted since 2017 and it simply came to life with two principles – great whiskey and giving back to communities. The brand's inspiration is the mighty oak tree and what better way to give back to the planet than by planting trees in communities across the United States. Beyond the whiskey community, Noble Oak strives to have a real impact on the earth and ensure both are sustainable and healthy. Through purpose and reforestation initiatives, the brand hopes to continue to shine a spotlight and now visually, showcase the incredibly beautiful world around us through the World Nature Photography Awards.

"We're thrilled to have Noble Oak come on board as our official whiskey. We have a shared goal in that we both place tree-planting at the heart of our purpose and hope to work with Noble Oak in the years to come to highlight the importance of saving our precious planet for future generations. We're really excited about the partnership," said Adrian Dinsdale, CEO of the World Nature Photography Awards.

Founded in 2020, this year's World Nature Photography Awards saw their best year yet, with entries coming in from 20 countries across 6 continents.

To learn more about Noble Oak, please visit https://www.nobleoak.com/en-us; and for details on World Nature Photography Awards, please visit https://www.worldnaturephotographyawards.com/. Winners will be announced February 2023, please follow @NobleOak and @WorldNaturePhotographyAwards on Instagram for news and updates

Noble Oak

Noble Oak is an award-winning whiskey brand with a noble heart; every bottle plants a tree in partnership with One Tree Planted, an organization dedicated to sustainably reforesting our Earth's green spaces. Noble Oak's whiskeys are double oak matured - first aging in Charred New American White Oak barrels followed by a unique WoodCraft® finishing that delivers unrivaled body and flavor. Its Double Oak Bourbon is finished using Spanish Sherry Oak Cask Staves, offering notes of vanilla and dried fruit, whereas its Double Oak Rye whiskey is finished using Port Wine Oak Cask Staves, eliciting notes of toffee and allspice. Noble Oak is sold only in the United States, to find a location near you, please visit: https://www.nobleoak.com/en-us/shop-0.

About World Nature Photography Awards

The World Nature Photography Awards were founded in the belief that we can all make small efforts to shape the future of our planet in a positive way and that photography can influence people to see the world from a different perspective and change their own habits for the good of the planet.

Zamora Company USA Introduces Fercullen Irish Whiskey in the U.S.

By Just malt1/11/2023 10:15:00 AMMaltNewsNo comments

Latest Addition to the Zamora Company USA Portfolio Connects
Americans' Growing Thirst for High-Quality Premium Irish Whiskey

DALLAS, Jan. 10, 2023 - Fercullen Irish Whiskey from the Powerscourt Estate, one of Ireland's most-visited locations, will now be available across the U.S. thanks to a new distribution partnership with Zamora Company USA.

Irish whiskey is one of the fastest-growing spirits categories in the U.S., projected to increase in volume by +67% from 2021 to 2026, according to IWSR Drinks Market Analysis. Zamora Company USA will import, sell, and market Fercullen in the U.S., effective immediately, alongside such iconic spirits as Licor 43, Martin Miller's Gin, Double Cross Vodka, Yellow Rose Whiskey, Lolea Sangria, Don Papa Rum, San Cosme Mezcal, and Villa Massa Limoncello, Amaretto and Vermouth.

The flagship of the Fercullen line is Fercullen Falls, a new small-batch 50/50 blend of malt and grain whiskeys with a high malt content highlighting the unique style of the Powerscourt Distillery. The malt whiskey in the blend was matured in first fill ex-bourbon barrels and the grain in a combination of ex-bourbon and new heavy char oak casks. The Fercullen Falls name refers to the picturesque Powerscourt Waterfall, located on the Powerscourt Estate, home to Ireland's largest waterfall and the inspiration for the new Fercullen Falls Irish Whiskey.

"As we continue to grow our world-class spirits and wines in the U.S., Irish whiskey has long been at the top of our list of categories to strengthen our portfolio, and Fercullen from the Powerscourt Distillery has always been our top choice. Fercullen is truly an exceptional spirit, proudly crafted by one of the most awarded distillery teams in the industry," says Andrew Stewart, Global Brand Manager at Zamora Company USA. "We're especially excited to introduce Fercullen Falls, a lighter tasting and approachable Irish whiskey bottled at 43% ABV – a higher than standard for a malt whiskey blend – which makes it a perfect spirit for enjoying straight or as a cocktail base."

In addition to Fercullen Falls, Zamora Company USA will also release Fercullen Single Malt, Fercullen 15-Year-Old Irish Whiskey, and limited edition Fercullen 21-Year-Old Single Malt in the U.S.

Powerscourt Distillery's founding Master Distiller Noel Sweeney is the longest practicing and most decorated distiller in Ireland, responsible for more independent brands of Irish whiskey than any other distiller in the country. Fercullen's Head Distiller and Blender Paul Corbett was also recently awarded Master Distiller/Blender of the Year at the 2023 Icons of Whisky Ireland Awards, and the Powerscourt Distillery won in the Visitor Attraction of the Year category.

Located in the town of Enniskerry in scenic County Wicklow, the Powerscourt Estate has a rich history dating as far back as the 9^th Century. In addition to the distillery, the estate includes two championship golf courses, a 5-star hotel, and one of the 3-best gardens in the world (according to National Geographic). The favorable climate in the sunny Southeast of Ireland, coupled with the pure mineral water from the Wicklow Mountains, and the estate's proximity to some of the best barley growing lands in Ireland helps contribute to the outstanding quality of the Fercullen whiskeys distilled on the property.

"The USA is the largest market for Irish whiskey sales globally, representing 41% of global market share in 2021. We at the Powerscourt Distillery have waited until the right time and crucially finding the right partner before we launched Fercullen Irish Whiskey into the U.S. market and we are in a great position to appoint Zamora Company USA as our national importers. We look forward to bringing our core Fercullen and limited release Irish whiskeys to the USA in 2023 and working closely with the excellent team at Zamora Company USA in the years to come", says Ryan Stapleton, Powerscourt Distillery's Global Head of Sales.

Southern Glazer's Wine & Spirits distributes the Zamora Company USA portfolio in 41 markets, and the company works with other top wholesalers such as Horizon Beverage Group in other U.S. states.

About Zamora Company USA:

Zamora Company USA, based in Dallas, Texas, has recently brought together their collection of premium brands along with an experienced, passionate, and dedicated team of over 30 people. In addition to Fercullen Irish Whiskey, the organization manages sales, distribution, execution, and marketing of the following brands: Licor 43, Double Cross Vodka, Yellow Rose Whiskey, Don Papa Rum, Martin Miller's Gin, Lolea Sangria, San Cosme Mezcal, Villa Massa Limoncello, Amaretto, and Vermouth, plus Spanish wines Ramon Bilbao, Cruz De Alba, and Mar de Frades. For more information, please visit zamoracompany.com/usa.

About Fercullen Irish Whiskey:

Powerscourt Distillery is a 20,000 square foot, state of the art independent whiskey distillery and contemporary visitor centre located in the Old Mill House on the magnificent Powerscourt Estate in county Wicklow, Ireland, home to Fercullen Irish Whiskey. Distilling since 2018, Powerscourt have released a range of both sourced and self-distilled whiskeys under the Fercullen brand, sharing extraordinary spirit with the world. The Powerscourt Distillery's Fercullen Irish Whiskey range of award winning, premium Irish whiskeys includes: Fercullen Falls Small batch Irish whiskey, Fercullen 21YO single malt, and Fercullen Estate Series 2 "The Italian Gardens" Limited Edition. For more information, please visit powerscourtdistillery.com.

Baileys Partners with Celebrity Stylist & Designer Jason Rembert to Create the Must-Have Fit for Après Ski Season and Beyond, Inspired by the Ultimate Hot Chocolate Accessory - the Marshmallow

By Just malt1/11/2023 10:12:00 AMBaileys, MaltNewsNo comments

Introducing Baileys first piece of Treat Couture: The Marshmallow Puffer Jacket

NEW YORK, Jan. 10, 2023- Whether cozying up by the fire with an indulgent cocktail or treating yourself post-slopes, winter isn't just a season, it's a lifestyle. This winter, Baileys Original Irish Cream Liqueur has teamed up with world-renowned celebrity stylist and designer Jason Rembert to blend the worlds of indulgence and high fashion with the release of the first-ever Baileys Marshmallow Puffer Jacket just in time for peak Après Ski season. Inspired by everyone's favorite hot chocolate accessory – the marshmallow – with its signature shape, texture and color, the Baileys Marshmallow Puffer Jacket will take your fit checks to the next level and perfectly accompany a delicious Baileys Hot Chocolate no matter where the season might take you.

For his entire adult life, Rembert has enjoyed Baileys Hot Chocolate amongst family and friends during various winter happenings from hosting get-togethers at home to annual getaways. This sense of nostalgia and joy inspired him to bring this special cocktail to life in the form of his preferred art form – fashion design – resulting in the Baileys Marshmallow Puffer Jacket perfect for the winter season and beyond. Taking cues from the signature rounded shape, soft texture, and the puffiness of a fresh marshmallow perfectly toasted, the Baileys Puffer Jacket emanates a whimsical yet fashion-forward appeal – Baileys first-ever piece of Treat Couture available in limited quantities this season.

"When it comes to the colder weather months, there is nothing like a Baileys Hot Chocolate topped with marshmallows," said Jason Rembert. "Being able to now use my talents to design Baileys' first-ever piece of Treat Couture that takes inspiration from my favorite winter cocktail and allow people to wear it is a true full circle moment for me."

The one-of-a-kind Baileys Marshmallow Puffer Jacket designed by Jason Rembert is available beginning today in limited quantities for nationwide shipping for those 21+ on JasonRembert.com. And for inspiration on how to style the Baileys Marshmallow Puffer Jacket this season, check out Jason and his good friend Joan Smalls as they explore the lifestyle and indulgent fashion statements that Baileys cocktails can inspire.

"This season, we're giving you more ways to treat yourself whether sipping on a Baileys cocktail or bundling up in the ultimate Marshmallow Puffer Jacket – Baileys' first-ever piece of Treat Couture created by stylist & designer Jason Rembert," shared Sophie Kelly, SVP of Whiskies and Liqueur, DIAGEO North America. "This fabulous puffer is reminiscent of everyone's favorite hot chocolate accessory the marshmallow, and we think his design is the perfect attire to wear while enjoying an indulgent Baileys cocktail this winter."

To receive exclusive updates on future Baileys Treat Couture drops, consumers can enter their information at treatcouture.baileys.com. And to purchase a bottle of Baileys Original Irish Cream to enjoy all season long, the liqueur is available wherever spirits-based beverages are sold for a suggested retail price of $25.99 for a 750ml bottle. Enjoy Baileys Original Irish Cream neat, over ice, in coffee, hot chocolate, cocktails, or even over ice cream. Baileys encourages consumers of legal drinking age to treat themselves responsibly this season. For more information, please visit www.BAILEYS.com.

About BAILEYS™ Original Irish Cream Liqueur

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.