The Mob Museum’s Award-Winning Underground Distillery Launches New Moonshine Flavors

 

L to R: Limited-edition Peppermint Moonshine, Merry Moonshine Holiday Wreath, The Goodfella’s Vanilla Moonshine
(Photos Courtesy of The Mob Museum)

THE MOB MUSEUM’S AWARD-WINNING UNDERGROUND SPEAKEASY AND DISTILLERY ANNOUNCES TWO NEW FLAVORS OF HOUSE-DISTILLED MOONSHINE

The Goodfella’s Vanilla Moonshine, Limited-Edition Peppermint Moonshine Now Available

Click here for Downloadable, High-Res Photos

LAS VEGAS (December 2022) –The Mob Museum, the National Museum of Organized Crime and Law Enforcement, and The Underground speakeasy and distillery announce two new flavors of house-distilled corn whiskey moonshine: The Goodfella’s Vanilla Moonshine and a limited-edition holiday Peppermint Moonshine. Distilled in a custom-made copper pot still, the new selections join the Museum’s other notable moonshine varieties, including its Signature Moonshine which was named the 2020 International Whiskey Competition’s Best New Moonshine, the spicy yet sweet Cinn-City Moonshine and the gingery citrus blend of the Ginger Jake Moonshine.

Moonshine gained popularity during Prohibition in the 1920s due to its high alcohol content and short distillation process, but the potent spirit is still beloved today. No longer an underworld staple, The Mob Museum celebrates the tried and true traditions of the past as authentically and safely as possible while adding its own take.

Vanilla extract was legal during Prohibition, but it could not be sold for beverage purposes and was deemed unfit for consumption on its own, whereas peppermint was regarded for medicinal qualities, thus available as a prescription alcoholic elixir. Speakeasy patrons in the 1920s were known for dropping mints into bootleg spirits to help mask the poor taste, but those days are of a bygone era as these new moonshine flavors are meant to be enjoyed.

Goodfella’s Vanilla (42-proof) starts with Signature Moonshine as a base and is infused with Madagascar vanilla beans and brown sugar, creating a sweet sip that is as smooth as a wise guy—but packs a rich punch.

Inspired by seasonal flavors, the limited-edition Peppermint Moonshine (100-proof) will cure anyone’s winter blues. An infusion of peppermint and Signature Moonshine, this flavorful refreshment is a treat for spirit enthusiasts seeking a way to stay warm this season. Sweet and flavorful on its own, the limited-edition ‘shine is also the perfect liquor for boozy hot chocolates and other winter inspired cocktails.

“Just in time for the holidays, the Museum is delighted to introduce these two new moonshine flavors,” said Ashley Miller, vice president of marketing, communications and sales for The Mob Museum. “Destined to be crowd favorites, they are both ideal for stocking stuffers as well as the perfect ingredient for festive cocktails, and we can’t wait for our guests to enjoy these new varieties.”

Each flavor of moonshine is available in 750mL and 50mL sizes starting at $6.95. For those interested in bringing home a selection of moonshines, the Museum offers a Moonshine 3-pack with three 50mL, airline-friendly, mason jars of ‘shine. With the Signature Moonshine, buyers can customize their 3-pack with two additional varieties of their choosing. The Museum has also created two limited-edition Merry Moonshine holiday wreaths - one with a single 750 mL bottle and the other with three 50mL jars of either the holiday or classic moonshine varieties. Guests can browse the Museum’s selection of moonshine in person and online. For guests purchasing moonshine online, those orders must be picked up in person at The Underground inside the Museum and be 21 years or older.

ABOUT THE UNDERGROUND
The Underground is an immersive Prohibition history exhibition featuring a speakeasy, distillery and private VIP room in the basement of The Mob Museum, the National Museum of Organized Crime and Law Enforcement. Artifacts from the 1920s and 1930s tell the intriguing story of the Prohibition era, which not only saw a proliferation of bootlegged booze and the meteoric growth of organized crime outfits but also had a profound, lasting impact on society, specifically making way for modern cocktail culture. A seasonal cocktail menu gives guests the opportunity to try contemporary takes on classic Prohibition-era cocktails. The menu and atmosphere have landed the speakeasy on several “best cocktail bars in Las Vegas” lists. Distillery tours allow participants to learn about Prohibition and its impact on a variety of spirits and drinking habits while tasting a few of the Museum’s moonshines. The distilling program has received various accolades, including Best Moonshine at the 2020 International Whiskey Competition. Complimentary entrance to The Underground is granted at the secret side door to visitors who know the password, which is published daily on Instagram Stories @MobMuseum_Underground.

SOCIAL MEDIA LINKS:
www.Facebook.com/TheUndergroundAtTheMobMuseum
www.Instagram.com/mobmuseum_underground

ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)3 non-profit organization, provides a world-class journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Numerous interactive exhibits include a Crime Lab, Firearm Training Simulator and Organized Crime Today exhibit. The Museum is also home to The Underground, a Prohibition history exhibition featuring a speakeasy and distillery. The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums;” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History” and  “Best Museum” by its 2021 Readers’ Choice Awards; one of National Geographic’s “Top 10 Things to Do in Las Vegas;” USA Today’s “Best Museum in Nevada,” 10Best Readers’ Choice travel awards for “Best Las Vegas Attraction” in 2021, “Top Five Best History Museums in the United States” in 2021 and one of its “12 Can’t Miss U.S. Museum Exhibits;” named “A Must for Travelers” by The New York Times and one of “20 Places Every American Should See” by FOX News. The Museum is a two-time winner of the Mayor’s Urban Design Award for Historic Preservation and Adaptive Reuse and is accredited by the American Alliance of Museums. The Museum is open daily; visit the website for admission rates and operating hours. For more information, call (702) 229-2734, visit themobmuseum.org, or download the Museum’s free mobile app.

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Sidewalk Side Spirits Wants a Bite of the Flavored Whiskey Market

NEW ORLEANS, Dec. 14, 2022 - Spirits Brand Incubator company, Sidewalk Side Spirits, on the heels of their highly successful launch of their Gambino's King Cake Rum Cream, announces the creation of Hardhide Ponchatoula Strawberry Whiskey.

Sidewalk Side Spirits to take a bite out of the flavored whiskey market with Hardhide Ponchatoula Strawberry Whiskey

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Hardhide Ponchatoula Strawberry Whiskey is a blend of 3-year wheat bourbon, American light whiskey, Cocktail & Son's Lemon Strawberry Syrup, and fresh Ponchatoula Strawberries. It's blended at 86 Proof in New Orleans at the Porchjam Distillery. Not an underproof, sugar bomb of artificial flavors like so many others, Hardhide is a flavored whiskey for whiskey lovers. Delicious in Lemonade, on the rocks, or in a Strawberry Old Fashioned, Hardhide makes for a tasty, smooth cocktail. Perfect for home entertaining or any bartender's tool kit.

"Ponchatoula is known as the Strawberry Capital of the World," said John Eason, CEO of Sidewalk Side Spirits. "Through our whiskey, we hope to tell the story of this beautiful town known for strawberry farms, the World-Famous Ponchatoula Strawberry Festival, and its beloved Alligator named Hardhide, who lives smack dab in the middle of downtown Ponchatoula".

Hardhide's beautiful packaging was inspired by a commissioned original painting by renowned New Orleans artist, Frenchy. Frenchy is a fixture in and around New Orleans and famous for his artwork and philanthropy.

Hardhide Ponchatoula Strawberry Whiskey will be distributed by RNDC in Louisiana, Texas, Florida, and Georgia. Best Brands will distribute the brand in Tennessee. More states to come online after the next strawberry harvest in Q1 of 2023.

In the spirit of giving back, Sidewalk Side Spirits will form "Friends of Hardhide", a charity that will donate 2% of the profits to the care and improvement of Hardhide's quality of life. Artist Frenchy will be selling replicas of the original Hardhide art and be donating a portion of those proceeds to the "Friends of Hardhide" as well.

ABOUT SIDEWALK SIDE SPIRITS

Sidewalk Side Spirits is a spirit's brand incubator company founded in 2020 by spirits industry veteran John Eason and the owners of Cocktail & Son's, Lauren Myerscough, and Max Messier. It's 1^st brand was a collaboration with Gambino's Bakery, the King of King Cakes to create award winning, Gambino's King Cake Rum Cream. To know more go to www.sidewalksidespirits.com or email John@Sidewalksidesspirits.com

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Distiller Launches Mobile App Redesign

New Distiller app features enhanced search and barcode scanner

SEATTLE, Dec. 14, 2022 Distiller Inc., the leading spirits review and recommendation platform, has released a redesigned mobile app just in time for holiday spirits shopping. The updated app features a sleek new design and a host of highly-requested features, including user-generated flavor profiles and advanced search filters. Distiller Pro subscribers gain access to additional features such as a bottle barcode scanner and flavor search.

"Over the course of the past two years, our small and amazing team has been hard at work designing and building out the new app to be the ultimate spirits companion," said Co-Founder and CEO Mikael Mossberg. "Whether you're searching for spirits while you're at the store, doing research on bottles at home, leaving reviews of your latest drams, or organizing your collection, the new Distiller app is the tool for the job."

The app's reimagined search feature sits front-and-center on an all-new homepage, allowing users to easily search by spirit name, style, or country, then filter the results to find the exact bottle they're looking for. Distiller Pro subscribers can even search and filter by flavor profile, unlocking a new level of discovery.

In a continued focus on the Distiller community, browsing now features the most popular user-reviewed spirits at the top. Enhanced user reviews include the option to add photos and flavor tags, which update the spirit's displayed flavor profile. An updated feed presents a combination of people you follow and the most popular reviews in the system. User lists can now be accessed from the homepage and updated from any spirits page.

Users who upgrade to Distiller Pro also gain access to a barcode scanner, the ability to export reviews and lists, and a subscription to the exclusive Pro Perks weekly newsletter.

With its new app redesign, Distiller offers an unmatched user experience for discovering and exploring new spirits, leaving reviews and organizing your collection. Distiller is available for download from the Google Play Store and iOS App Store.

About Distiller

Founded in 2013, Distiller Inc. is the very first spirits recommendation and discovery platform. As huge fans of spirits themselves, its founders set out to create a platform for every level of spirits enthusiast. Distiller welcomes millions of visitors each year who have left more than 1 million reviews and added tens of thousands of spirits to the database. Learn more at www.distiller.com.

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Old Forester's Newest Release in the Acclaimed 117 Series: Extra Extra Old

Limited-edition whisky derived from a two-year double-barreling experiment

LOUISVILLE, Ky., Dec. 13, 2022 - Today, Old Forester Distilling Co. releases the latest edition in its coveted 117 Series: a double-barreled bourbon that stayed in the second barrel for an unusually long time.

The result is a bourbon of exceptional quality with pronounced sweet and spice notes.

Old Forester took its beloved 1910 expression and aged it in a second barrel for 24 months.

Master Taster Melissa Rift said the whiskey aptly earned its special name – Old Forester Extra Extra Old.

"This expression was born from a creative and innovative experiment while staying true to the classic taste which sets Old Forester apart," Rift said.  "Although I only joined Old Forester last month, this was one of the first new limited expressions I was honored to taste – and the extra long double barreling leads to an explosion of flavors."

To celebrate the release at the distillery on December 13, Old Forester is thanking its loyal customers by offering free coffee, hot chocolate and holiday cookies from 8 a.m. to 11 a.m. outside the distillery.  Visitors to the distillery that morning will also have a special visitor – Melissa Rift, to help kick off the release.

Old Forester 1910 is a coveted expression commemorating the October 22, 1910 distillery fire at 117 Main Street. A batch of mature whisky ready to be bottled was instead re-barreled in new barrels for removal due to the fire damage.  What emerged was a full-bodied whisky, remarkable enough to become an entirely new expression – Old Fine Whisky.

For Extra Extra Old, the brand experimented by leaving the 1910 whisky in the heavily charred secondary barrel for two years.

Old Forester Extra Extra Old is bottled at 93 proof and will be released in very limited quantities for purchase today at the Old Forester Distillery and in our online store.  It will also be available at select Kentucky retailers.  Guests visiting the distillery on paid experiences between December 13 and December 23 will have the opportunity to purchase a bottle, in accordance with the distillery's special release policy.

For more information, please visit OldForester.com.

Tasting Notes

• Color: Deep-aged bronze
• Aroma: Roasted coffee, rich maple syrup, dark chocolate and caramel coat hints of toasted coconut, fruit and a smokey char foundation.
• Flavor: Rich mocha coffee with hints of brandy and dark cherry fruit.
• Finish: Smooth, creamy chocolate coffee notes fade quickly

About Brown-Forman:

For 152 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 50% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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BULLEIT FRONTIER WHISKEY LAUNCHES THE BULLEIT PIONEER PROJECT, A MULTI-YEAR PLATFORM CHAMPIONING BOUNDARY-PUSHING INNOVATORS

Kicking off with a nationwide challenge organized by UnitedMasters and GRAMMY award-nominated poet J.Ivy

NEW YORK, Dec. 8, 2022 Today, Bulleit Frontier Whiskey announces The Bulleit Pioneer Project, a multi-year campaign that brings to life the brand's commitment to amplifying emerging and underrepresented voices across art, sustainability, food, and technology. The Bulleit Pioneer Project's first activation is in partnership with the music and creator platform, UnitedMasters and GRAMMY award-nominated spoken word poet J. Ivy.

Bulleit has tapped J. Ivy as the inspiration and host of the Remix Challenge. UnitedMasters Remix Challenges are social first showcases that blend the roster and network of UnitedMasters, providing life-changing opportunities for millions of artists, producers, and creatives to collaborate, all within Instagram.

The Remix Challenge launched on Wednesday, December 7th across UnitedMaster's and J. Ivy's social channels encouraging creators across a variety of creative disciplines to remix the launch video with their interpretation of what the Frontier Spirit means to them. J. Ivy kicked off the challenge by showing his audience his interpretation of the Frontier Spirit.

J. Ivy is a three-time GRAMMY Nominated, Peabody, Clio, Telly, and NAACP Image Award-Winning Poet, Spoken Word Artist, Actor & Songwriter widely known for his appearances on HBO Def Poetry and his feature with hip hop's biggest names.

He was recently nominated for the first-ever GRAMMY Award for Best Spoken Word Poetry Album. He has collaborated with John Legend, RZA, The Last Poets, The Roots, Common, Mos Def, The Black Crowes, Bob Dylan, Deepak Chopra, Michael Jordan and many more. He supports his community through his Write to Live Academy and the Dear Father Initiative, which encourages young people to explore careers in the arts.

"It has always been my mission to create career-advancing opportunities for poets and creatives like myself. With the GRAMMY Awards introducing the Best Spoken Word Poetry Album category this year, it only feels right to create a space for more aspiring creatives to champion themselves and show the world what they can do. I'm honored to be a conduit in exploring The Bulleit Frontier Spirit while helping other creatives do the same. This platform will empower creative expression in an organic way for millions of young creators…for generation after generation. This is such a historic moment," said J. Ivy.

There will be one winner and four finalists of the challenge. The winner of the Remix Challenge will receive a one-hour mentorship session with J. Ivy to hone their craft as a creative, along with a 3 day/2 night trip to Los Angeles to attend UnitedMasters' Celebration of Independence, an official Grammy's party in Los Angeles on February 3rd featuring Russ, Brent Faiyaz, and Tobe Nwigwe.***

"The Bulleit Pioneer Project continues our history of partnering with people and organizations on the frontier of culture," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. "From our work with American Forests, replenishing natural resources, to promoting equity and opportunity within the arts through our partnerships with Film Independent and Tribeca Festival, we are building upon this today with UnitedMasters and J.Ivy to kick off The Bulleit Pioneer Project."

The Remix Challenge submissions are welcome until December 12, 2022 at 3:00 p.m. Pacific Time, and will be vetted by J. Ivy. The potential winner will be notified on/about December 21, 2022, via UnitedMasters and J.Ivy's Instagram accounts. To be eligible to enter for a chance to win, you must be 21+ and based in the United States. All finalists must provide legal documentation to prove they are of legal drinking age.

**NO PURCHASE NECESSARY. Instagram account required. Submission must be entrant's original work; entrant assigns all right, title and interest in submission to United Masters, LLC. To accept prize, winner must be able to travel to Los Angeles 2/3 – 2/5/2023. Mentorship session subject to J. Ivy's availability and other restrictions. Subject to Official Rules available at UnitedMasters Instagram account (@unitedmasters), including entry procedure, judging criteria, prize details/restrictions and full details. Contest sponsored by United Masters, LLC, Brooklyn, NY 11210. (Not sponsored by Diageo Americas, Inc.)

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About UnitedMasters
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.5 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world's biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.

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The Endery Partners with Maker's Mark® for a Sustainable Holiday Sweater Collection

NEW YORK, Dec. 7, 2022-- The Endery, an innovative knitwear brand that tackles global waste and creates lifelong knits from deadstock yarn, today announced the launch of its limited-edition holiday sweaters in collaboration with Maker's Mark^®, an iconic Kentucky bourbon with handmade quality and sustainability at its core.

Drawing on the expertise and shared belief that the best things in life are handcrafted with care, The Endery has worked alongside Maker's Mark to create this line of bespoke sweaters as a playful homage to nostalgic holiday traditions reimagined for modern times. These exquisite, handcrafted sweaters will be available in a variety of distinctive designs that are based on vintage pattern books and this year's festive line-up of limited-edition Maker's Mark holiday bottles.

Each sweater is handcrafted in Peru utilizing deadstock materials, specifically alpaca wool yarn that has been discarded or recycled and would have otherwise gone to waste. Each sweater is unique to its owner, just as each bottle of Maker's Mark has a unique red wax dip that was left by the hands who made it.

"We're delighted to be partnering with Maker's Mark to release a line of limited-edition holiday sweaters," said Kelly Phenicie and Ellen Saville, founders of The Endery. "The Endery has been at the forefront of innovative knitwear, slow fashion and playful prints, and we couldn't be more thrilled to be working with a brand that shares the same belief and passions that we do."

With a shared focus on creating a more sustainable future for their respective industries, The Endery and Maker's Mark aspired to take the holidays back to a time when things were made to last, and sweaters were considered timeless, cherished heirlooms. This special collection encourages a more conscious consumption of clothing, while still delivering the festive feeling that only a holiday sweater can bring.

"Just like your passed-down family recipes and favorite cocktails, the holiday sweater has become a staple of annual holiday gatherings and the festive times we share with family and friends," said Josh Clark, Senior Brand Manager at Maker's Mark. "We were excited to partner with The Endery, not only to transform our limited-edition bottle designs into full-size fashion that serves up holiday cheer but to do so in a high quality, sustainable way."

Priced at $250 per sweater, all sales from the bespoke knitwear will go directly back to The Endery's workers in Peru to improve their facilities and safeguard the indigenous knitters' traditional craft, amplifying the positive impact for their communities.

The Endery x Maker's Mark holiday sweaters are now available to purchase at www.theendery.com.

About The Endery
Founded in 2019, The Endery is an innovative knitwear project that tackles global waste by using what already exists, creating lifelong knits from deadstock yarn. Through their experience and proximity to knitwear production in Peru, The Endery aims to bring as much sustainability to the table as possible: rescuing quality materials, minimizing environmental impact, making products that last (both in design and quality), celebrating talented artisans and traditional craft, and solidifying a community that cares about consumer impact. Harnessing the celebrated traditions of Peruvian craftsmanship, The Endery has perfected the art of rescuing leftovers to create high-quality, low-impact garments designed for a lifetime of wear.

About Maker's Mark^® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark^® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark^®, Maker's Mark 46^® Maker's Mark^® Cask Strength and Maker's Mark^® Private Selection, the industry's first-ever custom barrel program. Today, Maker's Mark is the largest distillery in the world to achieve B Corp Certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

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JIM BEAM® RELEASES "KENTUCKY HUG" HOLIDAY PAJAMAS THAT ALLOW YOU TO SEND A HUG TO FAMILY AND FRIENDS THIS HOLIDAY SEASON

The limited-edition pajama sets feature a built-in "hug simulator" and can be gifted to loved ones near or far

CLERMONT, Ky., Dec. 7, 2022Jim Beam knows that the holidays are best spent with loved ones close and a glass of bourbon in hand. But there's no shortage of hurdles preventing us from gathering in person with our inner circle this year (costly gas prices, endless travel woes, the list goes on!). Jim Beam is swooping in as the hero of the holidays by bringing to life the "Kentucky Hug" – literally.

A "Kentucky Hug" is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in "hug simulator" so you can send a cozy hug to anyone you're missing this season.

The unisex PJs feature a red flannel holiday-inspired design and are sold in a range of sizes from small to 2XL. The "hug simulation" is created by applying weighted pressure on specific points around your neck, shoulders and back to replicate the feeling of an in-person hug. The perfect gift for anyone you can't squeeze in real life!

"Gathering together, celebrating family traditions and spending quality time with those you love – especially during the holidays – is at the core of the Jim Beam brand," said Sarah Cordova, Jim Beam Senior Brand Manager, North America Marketing. "We want to foster that spirit of connection despite the barriers we might face this time of year. Whether it's your best friend from college or a long distance relative, we hope you share the gift of a Kentucky Hug."

Starting December 7th, bourbon fans can visit www.JimBeamKentuckyHug.com to purchase the Jim Beam Kentucky Hug Pajamas and cross off all their holiday shopping in the click of a button. The pajama sets will be sold for $24.99 while supplies last.

To learn more about Jim Beam, visit www.jimbeam.com or follow @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Jim Beam® Bourbon

Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut and Jim Beam Rye among other offerings.

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