Heaven Hill Select Stock Kentucky Straight Bourbon Whiskey Finished In Chinquapin Barrels

Heaven Hill Select Stock Kentucky Straight Bourbon Whiskey Finished In Chinquapin Barrels 55%-ABV 750ml.

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FREY RANCH® DISTILLERY CELEBRATES MEANINGFUL CONTRIBUTIONS MADE BY WOMEN WITHIN AMERICAN WHISKEY MOVEMENT THROUGH INAUGURAL WOMEN + WHISKEY CAMPAIGN

From Women's History Month through Mother's Day, Company to Donate $1 from Each Bottle Sold, up to $10,000, to "Moms on the Run" Breast Cancer Charity

FALLON, Nev., March 8, 2022 - As cofounder of Frey Ranch Distillery, Ashley Frey – one half of the Frey Ranch husband & wife team behind their ground-to-glass "whiskey farm" - is one of many women who've built a career in an industry where the "fairer sex" comprises the fastest growing segment of the whiskey-consuming public. The consummate working mom and whiskey woman, Ashley joins the legion of ladies blazing a trail in America's Native Spirit – bourbon – and its spicier cousin rye. Celebrating the many achievements of women who make, market and drink American Whiskey, Frey Ranch Distillery today announced a 360-degree Women + Whiskey marketing campaign running from Women's History Month through Mother's Day.

Historically, women have always played a prominent role in whiskey-making – albeit behind-the-scenes. Today, women are at the forefront of moving the business in new, exciting, and more inclusive directions. Recent data (according to MRI 2020) indicates that around 40 percent of American Whiskey drinkers are women, while a growing number of female distillers, blenders, owners, founders, and bartenders are changing the face of America's native spirit.

Interestingly, women have more nuanced senses of smell than men – useful when nosing and tasting a whiskey. In fact, scientific estimates indicate that 35 percent of women qualify as "supertasters" – meaning a person who has more taste buds and receptors resulting in tasting certain flavors and foods more strongly than other people.

Timed to coincide with International Women's Day, Ashley will moderate a panel discussion with her whiskey peers, including award-winning writer and podcast host Prairie Rose from Bit By A Fox, Shaylyn Gammon, newly-appointed Whiskey Director at Blue Run Spirits (www.bluerunspirits.com) and award-winning craft cocktail bartender Mimi Burnham, via Frey Ranch Distillery's (@FreyRanchDistillery) Instagram Live from 4:00 – 4:30pm ET on March 8^th dedicated to the power of mentorship.

Additionally, Frey Ranch will turn over its social channels @FreyRanchDistillery to spotlight the many incredible women behind the bar – without who the 21^st century cocktail revolution would not be possible. Ashley will also visit San Diego, San Francisco, Los Angeles, Sacramento, and Las Vegas to host tasting events and pop ups for both the whiskey curious and the connoisseur.

"We believe whiskey is a communal experience, which is why we welcome all whiskey drinkers to join our celebration of Women + Whiskey where we honor the meaningful contributions of women from all facets of the business," said Ashley Frey, cofounder of Frey Ranch Distillery. "In that spirit, we're proud to donate $1 from every bottle of Frey Ranch Bourbon sold at participating retailers to Pinocchio's Moms on the Run – an organization close to my heart that provides financial and emotional support for women battling breast cancer."

To honor the whiskey woman in your life, cheers her with a delicious and refreshing Blackberry Smash.

Muddle lime, blackberries, and mint together. Stir in Frey Ranch Bourbon + simple syrup. Top with club soda, garnish with mint leaves, blackberries, and serve over crushed ice.

Ingredients:

2 Fresh Lime Wedges Squeezed

8 Fresh Blackberries

5 Large Mint Leaves

2 Ounces of Frey Ranch Bourbon

½ Ounce of Simple Syrup

1 Ounce Club Soda

To learn more about Frey Ranch Distillery, visit freyranch.com and follow Frey Ranch Distillery on social media.

Instagram: @freyranchdistillery | Facebook: @freyranchdistillery | Twitter: @freyranch

ABOUT FREY RANCH DISTILLERY: 
Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family's 1,500-acre farm in Fallon, Nevada. The family has a deep history of farming in Northern Nevada that dates back over 150 years and continues today with Frey Ranch Distillery, one of only a few distilleries in the world to grow 100% of its whiskey grains on-site. Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12 to 4 p.m. To learn more, visit freyranch.com.

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Jack Daniel’s Small Batch Special Release Tennessee Whiskey

Jack Daniel’s Small Batch 2022 Special Release Tennessee Whiskey 375ml 77.9%-ABV Batch 5.

 

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Compass Box Flaming Heart Scotch Whiskey

Compass Box Flaming Heart Scotch Whiskey 48.9%-ABV 750ml.

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Jameson® Irish Whiskey Turns St. Patrick's Day Into a Two-Day Holiday in 2022

We haven't been able to enjoy St. Patrick's Day properly in the last two years; so

JAMESON IRISH WHISKEY TURNS THIS ST. PATRICK'S DAY INTO A DOUBLE HOLIDAY.

DUBLIN, March 3, 2022 Whereas due to a certain unnamed and uninvited situation over the past two years, we haven't been able to celebrate properly; then

JAMESON IRISH WHISKEY HEREBY ANNOUNCES:

This year, St Patrick's Day will take place concurrently on Thursday, March 17 and Friday, March 18, 2022, and the holiday will therefore be referred to as "St. Patrick's DAYS," plural, with an "S."

Because two days of coming together with Friends & Family is better than one.

We, Jameson, invite America to join us. By signing up, you agree to celebrate St. Patrick's Day (Responsibly) on Thursday, March 17 and Friday, March 18, however you choose, and are entered for a chance to win* the two prizes below:
• $20.22 sent via carrier pigeon on Thursday, March 17 to be used solely on St. Patrick's DayS
•  Full breakfast (Irish or not!) to fill you up on Friday, March 18 via a food delivery service

MAY THE LUCK OF THE IRISH BE ON YOUR SIDE.

And to honor those who have steadfastly supported our beloved industry, and who have so resolutely waited for St. Patrick's Day to return, we pledge $75,000 to the Restaurant Workers' Community Foundation. In addition, for everyone that signs up, Jameson will donate an additional $1 in their name up to $25,000.

Happy St. Patrick's DAYS, America.

#Jameson #StPatricksDayS

SLÁINTE!

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9019951-jameson-irish-whiskey-st-patricks-day-announcement/

*NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Sweepstakes begins at 12:00 AM ET on 3/2/22 and ends at 11:59:59 PM ET on 3/16/22. Open only to legal residents of 50 US/DC (excluding MD) who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details and restrictions. Void in MD & where prohibited. Msg&data rates may apply. Sponsor: Pernod Ricard USA LLC, 250 Park Ave. 17^th Floor, New York, NY 10177.

To create free Venmo account, go to www.venmo.com or download free app to mobile device w/ SMS texting capability, provide phone and e-mail address as prompted. U.S.-based bank account required to use Venmo.  Msg & Data rates (& other charges) may apply.  Venmo is a service of PayPal, Inc. which is NOT responsible for this program. This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with Venmo or PayPal, Inc.

Signatures by legal residents of Alabama, Hawaii, Illinois, Mississippi, Massachusetts, and South Carolina shall not be counted or considered in relation to any marketing activities or donations made by Jameson and Pernod Ricard in relation to announcement. This restriction shall not apply to legal residents of Alabama, Hawaii, Illinois, Mississippi, Massachusetts, and South Carolina that enter and agree to the Official Rules of the Jameson Double Days Sweepstakes.

About Jameson ® Irish Whiskey Underpinning the "Legendary Tales" campaign is the continued strength of the Jameson brand, which dominates the Irish Whiskey category with a 73% share and an average growth rate in Nielsen of +35%. The core offering of Jameson original continues to be the main driver of this growth, with added topspin from the introduction of Jameson Cold Brew, Jameson Orange and the continued acceleration of Jameson Black Barrel, the #1 selling super premium Irish whiskey in the US.

Follow along at @Jameson_US and JamesonWhiskey.com for the latest from John Jameson and the "Legendary Tales" campaign.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA ® Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut ® Vodka, Avión ® Tequila, Chivas Regal ® Scotch Whisky, The Glenlivet ® Single Malt Scotch Whisky, Jameson ® Irish Whiskey, Kahlúa ® Liqueur, Malibu ®, Martell ® Cognac, Olmeca Altos ® Tequila , Beefeater ® Gin, Del Maguey ® Single Village Mezcal, Monkey 47 ® Gin, Plymouth ® Gin, Seagram's ® Extra Dry Gin, Malfy ® Gin, Hiram Walker ® Liqueurs, Midleton ® Irish Whiskey, Powers ® Irish Whiskey, Redbreast ® Irish Whiskey, Aberlour ® Single Malt Scotch Whisky; Lillet ®; Smithworks ® Vodka, Jefferson's ® Bourbon, Smooth Ambler ® Whiskey, Rabbit Hole ® Whiskey, Pernod ® and Ricard ®; such superior wines as Jacob's Creek ®, Kenwood ® Vineyards, Campo Viejo ® and Brancott Estate ®; and such exquisite champagnes and sparkling wines as Perrier-Jouët ® Champagne, G.H. Mumm™ Champagne and Mumm Napa ® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

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BAILEYS PARTNERS WITH ICONIC BAGEL SHOP, ESS-A-BAGEL, THIS ST. PATRICK'S DAY FOR THE LUCKIEST BRUNCH COLLABORATION YET!

NEW YORK, March 3, 2022- St. Patrick's Day brunch is the kick-off to celebrations, typically consisting of the essentials: Baileys, coffee and bagels. But what happens when you combine everyone's favorite brunch items? The most epic (and delicious) St. Patrick's Day brunch yet. Baileys Original Irish Cream, the first spirit to combine two of Ireland's most unapologetically delicious ingredients: rich dairy cream and Irish Whisky, is partnering with iconic New York-based bagel institution, Ess-a-Bagel, to level up your brunch plans and give your regular bagel and coffee order an Irish makeover. Introducing the Baileys x Ess-a-Bagel St. Patrick's Day Brunch Box featuring the first-ever cream cheese infused with the flavor of Baileys Original Irish Cream Liqueur (non-alcoholic)* – a must try holiday treat available to order today for nationwide shipping beginning Monday, March 14 through Thursday, March 17, 2022; and those in New York City can soon stop by the exclusive pop-up to pair their bagels with Baileys and coffee (because nobody does brunch like New Yorkers!).

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/9021451-baileys-ess-a-bagel-st-patricks-day-brunch-box/

The Baileys x Ess-a-Bagel Brunch Box includes a half pound of the first-ever non-alcoholic cream cheese infused with the flavor of Baileys featuring rich cocoa and vanilla flavors, 12 of Ess-a-Bagel's Shamrock Green bagels, 6 Mini Green & White cookies, a pound of silky Nova, a half-pound of Spread of the customer's choice, a cream cheese spreader, and 1 bag of Lavazza ¡Tierra! Organic Planet coffee available online for nationwide shipping from March 14 through Thursday, March 17 at Goldbelly.com while supplies last. The Bailey's-infused cream cheese will also be available for purchase at Ess-a-Bagel stores at 831 3^rd Avenue and 108 West 32^nd Street while supplies last. And, while Baileys may not be included in the Brunch Box, we recommend serving our classic Baileys Irish Coffee to pair perfectly with your brunch spread.

BAILEYS IRISH COFFEE

Ingredients

2 oz Baileys Original Irish Cream
6 oz Lavazza ¡Tierra! Organic Planet Coffee
1 oz Irish Whiskey
1 Dollop Whipped Cream

Preparation

1. Combine Baileys, Lavazza ¡Tierra! Organic Planet coffee, and Irish Whiskey in a tall "Irish Coffee" glass.
2. Top with whipped cream.

The festivities don't stop there. Kick off your St. Patrick's Day celebrations IRL at brunch with Baileys and Ess-a-Bagel. Consumers 21+ can stop by the Baileys Bagel Bar Featuring Ess-a-Bagel pop-up in New York City – the destination for the tastiest bagels, notorious brunch culture and largest St. Patrick's Day festivities – where complimentary Baileys-infused cream cheese and green bagels will be available to sample alongside traditional Baileys and coffee cocktails made with Lavazza Coffee. The pop-up experience is located at 251 Elizabeth Street in NYC and operates from 9am-3pm on March 17-18 and 10am-3pm on March 19-20.

"We pride ourselves on our passion and dedication to crafting the perfect bagels and partnering with Baileys allowed us to push the boundaries to put a new twist on a classic," says Melanie Frost, Ess-a-Bagel Chief Operating Officer. "We're excited to be able to offer our customers a fun and innovative way to celebrate St. Patrick's Day with our bagels and a new Baileys-infused cream cheese to pair that is quite delicious!"

"Baileys' Irish heritage has organically engrained us into many St. Patrick's Day celebrations, so it only made sense to create a new way to enjoy everyone's favorite Irish cream liqueur for the holiday," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "We are huge fans of Ess-a-Bagel's classic yet innovative offerings and felt that they were the perfect partner to help us celebrate St. Patrick's Day by combining Baileys, bagels and brunch all in one!"

If you're looking to purchase a bottle of Baileys Original Irish Cream, the liqueur is available nationwide wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle. Enjoy Baileys neat, on the rocks, in coffee and hot chocolate or baked into a treat - for more information, please visit www.BAILEYS.com.

Baileys encourages consumers of legal drinking age to treat themselves responsibly.

About BAILEYS™ Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Deliciously Light, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Ess-a-Bagel
Ess-a-Bagel was established in 1976 by Florence and Gene Wilpon and Florence's brother Aaron Wenzelberg. Coming from an Austrian baking family, the art of baking or crafting the perfect bagel came naturally to them. Within two years of opening, Ess-a-Bagel was voted #1 in the Tri-State area and had attracted a loyal following. In 2013, Florence passed away. Her sister Muriel Frost and her niece Melanie Frost took over the operation.
Florence always had a passion for the bagel business. It was her baby, and she nurtured and grew it with the same ingredient that continues to set Ess-a-Bagel apart today:  A LOT OF LOVE! Ess-a-Bagel continues to provide hungry New Yorkers with the city's best bagel. Hand rolled, boiled and baked on premises daily, our delicious crunchy on the outside and chewy on the inside bagel is the quintessential New York Bagel. For more information about Ess-a-Bagel or its Bagels, creamy spreads, or luscious Nova, visit Ess-a-Bagel.com

*Contains less than 0.5% alcohol by volume

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Bulleit Frontier Whiskey Introduces Ready to Serve Cocktails: Bulleit Crafted Cocktails in Two Classic Recipes

Perfected in Collaboration with Bartenders, the Bulleit Manhattan and Bulleit Old Fashioned Crafted Cocktails Deliver a Convenient Bar-Quality Cocktail Experience from Anywhere - Just Pour, Serve and Enjoy.

NEW YORK, March 3, 2022 - Bulleit Frontier Whiskey is proud to introduce a new premium line of whiskey-based ready-to-serve cocktails to its award-winning portfolio with Bulleit Crafted Cocktails. Bulleit Crafted Cocktails offer up timeless, perfectly crafted drinks, ready to pour straight from the bottle with the Bulleit Manhattan and Bulleit Old Fashioned.

 

With the help of some of the most celebrated and creative bartenders, Bulleit Crafted Cocktails were perfected through many rounds of refinement. The final product is an expression of collaboration that delivers a bar-quality cocktail experience, allowing everyone from cocktail enthusiasts and whiskey lovers to casual sippers to enjoy perfectly curated cocktails anywhere, no matter the occasion.

"It can take time to master a Manhattan or Old Fashioned," said Adam Geissler, Bulleit Brand Ambassador. "Luckily bartenders are masters of their craft and have been skillfully making these cocktails with our whiskeys for years, so it was only right we had them help us create these products to help put bartender quality cocktails in the hands of people (21+) to enjoy without the time or fuss of cocktail preparation."

With the rise of at-home entertainment over the past few years, from impromptu dinner parties to small watch parties or those "just because" moments, Bulleit Crafted Cocktails allow both casual and experienced hosts to enjoy the company of friends while serving a premium cocktail experience.

"As a brand rooted in bartender culture, we collaborated with a number of leading bartenders to perfect and refine two timeless whiskey cocktails, the Old Fashioned and Manhattan," said Sophie Kelly, Senior Vice President of Whiskies, Diageo. "With Bulleit Crafted Cocktails, consumers can pour and serve bar quality, crafted cocktails wherever they are. Whilst nothing can replace the full experience of enjoying a drink made by your local bartender, Bulleit Crafted Cocktails are as close as you can get."

A fresh take on a timeless classic, the Bulleit Old Fashioned Cocktail is a sweet blend of Kentucky Straight Bourbon Whiskey, with the classic flavors of aromatic orange bitters and simple syrup, enhancing the hints of spice from the high-rye bourbon. The Bulleit Rye Manhattan was inspired by the simple belief that a spicier rye makes for a better Manhattan. The Straight Rye Whiskey packs a punch with subtle deep flavor, that's balanced out by sweet vermouth and bitters which add a brilliant layer of complexity.

With these new offerings, Bulleit continues to deliver on its innovative spirit, providing whiskey fans and cocktail connoisseurs convenience without sacrificing quality. Taking inspiration from the brand's iconic orange and green packaging, Bulleit Crafted Cocktails are encased in vibrant, design-forward bottles, complementing the bold and exciting flavors within.

While the liquid is already a bar quality serve thanks to our bartender collaborators, the crafting doesn't have to stop with the pour. Bulleit encourages consumers (21+) to embrace their inner bartender by customizing their garnish choices. Whether you're the lemon twist type or an exactly three cherries type, the possibilities are endless. Served neat, chilled or over ice – enjoy however you'd like.  

To help launch Bulleit Crafted Cocktails, the brand is putting the ready to serve cocktails in the hands of those on the frontier by working with bartenders on a content series exploring unique ways to garnish, and by celebrating with cultural pioneers starting with those breaking the boundaries of film and television at the Film Independent Spirit Awards in Los Angeles.

Bulleit Crafted Cocktails are a permanent addition to the Bulleit portfolio and are available now nationwide. The Bulleit Manhattan and Bulleit Old Fashioned ready-to-serve cocktails are available in 375mL and 750mL bottles, contain 37.5% ABV and have a suggested retail price of $29.99 (750mL). To learn more about Bulleit Crafted Cocktails, visit https://www.bulleit.com/bulleitCraftedCocktails/.

No matter where or how you decide to enjoy Bulleit Crafted Cocktails, Bulleit reminds consumers 21+ to please remember to pour and serve responsibly.

ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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ROE & CO IRISH WHISKEY INVITES YOU FOR TRIVIA TO TEST YOUR IRISH IQ AND WIN THE ULTIMATE ST. PATRICK'S DAY PRIZE

NEW YORK, March 3, 2022 - For the first time in three years, St. Patrick's Day celebrations are coming back into full swing. To help adults across the US prepare for the holiday's return, Roe & Co is reminding fans exactly what they love most about the holiday, Irish heritage, and of course, whiskey with a bit of a trivia twist.

Once the quiz is completed, entrants will have the chance to enter the ‘IrishQ Test’ sweepstakes where one lucky winner will receive a 3-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller, Lora Hemy.

As part of the brand's festivities for the holiday, the premium Irish whiskey distilled by Lora Hemy is unveiling a quiz for adults (21+) in select markets to test if everyone is a bit Irish on St. Patrick's Day and expand their horizons. Do you love trivia and want to learn about the following areas? If you answered yes, then the 'IrishQ Test' has everything you need to be ready to celebrate St. Patrick's Day this year.

• Delicious Irish Whiskey cocktail recipes
• The location of the first St. Patrick's Day parade
• The original color associated with the holiday

The best part? The fun and exploration doesn't stop after participants answer the final question! Once the quiz is completed, entrants will have the chance to enter the 'IrishQ Test' sweepstakes where one lucky winner will receive a 3-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller, Lora Hemy.

"After three long years, we are thrilled to finally celebrate St. Patrick's Day the way it is meant to be celebrated – bringing people together through connection and unity while applauding both modern Irish culture and honoring traditional Irish heritage," said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. "Roe & Co is proud to be a part of the resurgence of Irish Whiskey and cocktail exploration, and we can't think of a better way to share more about our story than by inviting our fans to take part in the #IrishQTest trivia."

To bring the campaign to life on social media, Roe & Co is also partnering with Anna Roisman, TV Host and Comedian, to help fans test their knowledge on social media. Roisman will be promoting the trivia and 'IrishQ Test' challenge on her social media (@annaroisman) so be sure to stay tuned so you don't miss any of the fun!

Starting today, the 'IrishQ Test' sweepstakes is available for entry on http://www.roeandcowhiskey.com/stpatricksday, ending at 11:59:59 pm ET on March 17, 2022. Not ready to travel just yet? The sweepstakes winner and their guest have until July 15, 2024, to take their dream trip to Dublin, or winner may choose to receive a check for $6,000 as Prize in lieu of trip by advising Sponsor accordingly at time of prize acceptance. While winners won't be announced until after the holiday, fans can celebrate St. Patrick's Day with the brand's delicious Roe & Co Irish Coffee Recipe.

Roe & Co is a premium Blended Irish Whiskey, named in honor of George Roe, a true pioneer of Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered and bottled at an ABV of 45 percent (90 proof), Roe & Co can currently be purchased for all of your St. Patrick's Day across the US in California, Connecticut, District Of Columbia, Illinois, Maryland, Massachusetts, New Jersey, New York State, Ohio or Rhode Island.

No matter how you choose to celebrate St. Patrick's Day with Roe & Co this month, please remember to drink responsibly. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

NO PURCHASE NECESSARY TO ENTER.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL U.S. RESIDENTS, 21 YEARS OF AGE OR OLDER, WHO RESIDE IN ONE (1) OF THE FOLLOWING STATES: CALIFORNIA, CONNECTICUT, DISTRICT OF COLUMBIA, ILLINOIS, MARYLAND, MASSACHUSETTS, NEW JERSEY, NEW YORK STATE, OHIO OR RHODE ISLAND (COLLECTIVELY, "ELIGIBLE AREA"). VOID ELSEWHERE AND WHERE PROHIBITED OR RESTRICTED BY LAW.

Roe & Co Irish Coffee Recipe

• 1.5 oz Roe & Co
• 2 tsp light brown sugar
• 1 cup hot or cold brewed coffee
• Whipped cream

HOT: Add Hot coffee and sugar, stir and mix well. Once combined, add the Roe & Co Irish Whiskey. Top with Whipped Cream.

COLD: Mix sugar and cold brew coffee well. Stir in Roe & Co. Irish Whiskey and pour over ice filled Irish coffee mug. Top with Whipped Cream.

About Roe & Co
Roe & Co is named in honor of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century. His distillery, George Roe and Co, extended over 17 acres on Thomas Street in Dublin and was once Ireland's largest distillery.

Diageo will now build on this rich heritage with the creation of a new distillery by converting the historic former Guinness Power House on Thomas Street. Roe & Co is made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks. It has the signature smoothness of Irish Whiskey with remarkable depth of flavor – a luxuriously smooth blend, with a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies. The first blend of Roe & Co debuted in key European cities as part of Diageo's growing Reserve portfolio. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Glass Revolution Blackadder Sherry Snake Single Malt Scotch Whiskey

Glass Revolution Blackadder Sherry Snake Single Malt Scotch Whiskey 61.9%-ABV 700ml bottles.

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Sagamore Spirit Releases Rum Cask Finish Rye Whiskey, Latest Offering from the Distillery's Reserve Series

Rye spice is balanced by hints of banana, passion fruit, spiced pineapple, and vanilla from Jamaican and South American rum barrels in limited time offering, now available nationwide

BALTIMORE, March 1, 2022 Sugar and spice are teaming up as unexpectedly ideal partners this spring in Sagamore Spirit's newest limited-edition rye whiskey: Sagamore Spirit Reserve Series Rum Cask Finish Rye Whiskey, announced today by the award-winning distiller.

Sagamore Spirit first offered a Rum Cask Finish Rye Whiskey in 2019 as part of a smaller release offered exclusively at its Baltimore distillery. The positive response to that first batch, which was aged in a Jamaican high ester rum barrel, led the distillery to offer this year's version, now available nationwide.

For this year's release, Sagamore Spirit's distilling team took a blend of its barrel-aged 5- and 6-year-old straight rye whiskies, placing some of it in hand-selected barrels from South America, and the rest in barrels from Jamaica, aging both for an additional 10 months. Once aged, the whiskey from both barrels were then blended back together. The Jamaican rum barrels contribute notes of ripe banana and bright pineapple, which are then balanced by the rich vanilla and brûléed sugar character from the South American rum barrels. The result is a complex, yet approachable take on Sagamore Spirit's award-winning rye whiskey at 98-proof.

"This product is another great example of our distilling team's commitment to excellence," said Brian Treacy, Sagamore Spirit's co-founder and president of distillery operations. "Rum and rye whiskey were both favorites in Maryland's early days, dating back centuries. Our team brought them together again in a whole new way that brings out the best of sugarcane and rye grain, all in one bottle."

Rum Cask Finish is part of the Sagamore Spirit Reserve Series, a collection of limited-edition Maryland-style rye whiskies that celebrate the legacy of Maryland distilling, with an unyielding focus on excellence from start to finish. Past releases include 8-Year-Old Rye Whiskey, Manhattan Finish and Tequila Finish. 

Sagamore Spirit Rum Cask Finish is as versatile as its predecessors and can be savored neat, on the rocks, or mixed into a seasonal cocktail as warmer weather approaches. It is becoming available nationwide this month in 750ml bottles at a suggested retail price of $79. To find a bottle near you visit sagamorespirit.com/find-rye.

While Rum Cask Finish will only be available for a limited time, fans can enjoy Sagamore Spirit year-round with its Signature, Cask Strength, and Double Oak rye whiskies, the distillery's core offerings that are leading the Maryland-style rye revival across the country.

About Sagamore Spirit
Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening its collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers perfected rye whiskey for more than 150 years before Kentucky was founded.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 100 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's Signature 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.

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Introducing Wilder Whiskey Seltzer Cans - Now Available in 40 States

 

CHARLOTTE, NC , March 1, 2022 - Wilder Whiskey is excited to announce that their Wilder Whiskey Seltzers are officially available. "We are so excited to finally share our seltzers with the world, we think there is such a big opportunity in the marketplace right now," said Hank Zapf, Chief Executive Officer for Wilder Whiskey. "It's been a long time coming."

Wilder Whiskey is an innovative new whiskey company that crafts unique RTD whiskey seltzers in a variety of flavors. Their products are crafted using only the highest-quality, all-natural ingredients and are gluten-free, contain only 2g of carbohydrates, and 5% ABV. They are also 100% made in the United States, using real, American-made whiskey. The goal is to craft a whiskey seltzer that is light, refreshing, and convenient for whatever adventure the day calls for. Wilder Whisky Seltzers are now available for purchase online and ship to your door in 40 states.

"We still have a lot of work to do, but this is a huge step in the right direction," says Will Bigger, Chief Product Officer. "We can't wait to see how our customers respond to the flavors and take part in our brand overall." Wilder Whiskey is available in four flavors: Peach, Orange Vanilla, Lemon Lime, and Grapefruit. If the customer can't decide, they offer a variety pack that features all of their great flavors.

"I love whiskey, but the traditional way of drinking it is inconvenient. Nobody wants to lug around a heavy glass bottle with them everywhere they go. The goal was to create a way where you could still enjoy whiskey but make it more convenient and affordable to consume. Wilder Whiskey is meant to be enjoyed when you are outdoors, enjoying nature, out at the pool, or just relaxing in the backyard with your friends," says Zapf. "We can't wait to hear our customers' responses and thoughts, as well as see all their wilder experiences with our whiskey seltzers."

Those interested can learn more about Wilder Whiskey on their website https://www.wilderwhiskey.com/, where they can also order online.

About Wilder Whiskey
Started by two friends who both shared a love for whiskey and adventure, Wilder Whiskey has been a passion for many years for both, and they are excited to see their love of whiskey come together in a cooling and refreshing whiskey seltzer you'll love. Their mission is to craft a product that is exceptional and affordable — one that will revolutionize the seltzer market. They welcome customer questions and feedback at any time.

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Westward Whiskey American Single Malt Rum Cask

Westward Whiskey American Single Malt Rum Cask 50%-ABV 750ml.

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