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Jameson® Irish Whiskey Releases New Jameson Orange, a refreshing twist to the Celebrated Irish Whiskey Portfolio

NEW YORK, Jan. 12, 2022 Today, Jameson Irish Whiskey is introducing a new flavored expression – Jameson Orange - to the U.S. market and its existing, core range of product offerings. The latest innovation in the Jameson family builds on the brand's commitment to craft, taste, and flavor and delivers a standout whiskey-forward taste experience with a unique twist.

Jameson Orange combines the finest triple-distilled Jameson Irish Whiskey with natural orange flavor. Bottled at 30% ABV and bursting with flavor, the new release introduces a whiskey-forward, differentiated liquid, with a subtle sweetness that will continue to help fuel the growing flavored spirits category.

"Taste is at the heart of every sip of Jameson produced," said Kevin O'Gorman, Master Distiller at Irish Distillers. "Triple-distilled whiskey like ours involves a carefully crafted process, perfected since 1780. Jameson Orange builds on that craft and we are incredibly proud to share this exceptionally well-balanced Irish whiskey with both existing and new whiskey fans."

"The concept behind Jameson Orange was to create a product that would appeal to a growing audience of flavored spirits fans and curious whiskey drinkers, drawing on the quality and integrity of our award-winning triple-distilled Irish whiskey," said Sona Bajaria, Vice President of Marketing, Jameson at Pernod Ricard USA. "Citrus flavor profiles, particularly orange, have high appeal amongst spirits drinkers¹, making it a perfect profile to complement the smoothness of Jameson."

Jameson Orange can be enjoyed neat, on-the-rocks, and in a range of mixed drinks. It pairs perfectly with many simple serves including lemon-lime soda (Sprite®) or cranberry juice. It is equally delicious in a variety of craft cocktails.  With its signature taste and versatility of serves, it gives new and existing Jameson drinkers a refreshing new way to raise a glass together.

Jameson has been driving growth in the Irish whiskey category for more than 30 years, selling 7.6 million cases worldwide in 2020.  As the latest addition to the portfolio, Jameson Orange is well positioned to continue to help fuel the brand's growth in the U.S. in 2022 and beyond.  

Jameson Orange is now available on shelves and in bars and restaurants nationwide.

Visit Jamesonwhiskey.com to discover more about Jameson Orange, including many more delicious recipes.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org

About Irish Distillers

Irish Distillers is Ireland's leading supplier of spirits and wines, and producer of some of the world's most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world's best-selling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 7.6m cases in 2020. Our brands are exported to 130+ markets.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products. In 2018, Irish Distillers acquired Eight Degrees Brewing.

We employ over 600 people across our operations in Cork and Dublin.

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Bourbon Expert Fred Minnick Names Russell's Reserve® 13 Year Old Bourbon The Best American Whiskey Of 2021

LAWRENCEBURG, Ky., Jan. 10, 2022-- World-renowned spirits critic and bourbon authority Fred Minnick has named Russell's Reserve 13 Year Old Bourbon the Best American Whiskey of 2021. Tasting more than 700 whiskeys during the year, Minnick recently announced his Top 100 American Whiskeys of 2021 and revealed the Top 10 rankings via a YouTube livestream on January 5th. Assessing each whiskey by color, nose, palate, finish, and uniqueness of a product in its category, Minnick ultimately selected the No. 1 whiskey of the year – Russell's Reserve 13 Year Bourbon.

"During my blind tasting, Russell's Reserve 13 Year Bourbon showed power and elegance in a single glass," said Fred Minnick, co-founder of the American Spirits Council of Tasters and world-renowned Bourbon curator, taster and Wall Street Journal-bestselling author,. "It is layered with so many flavors that I would love to sip this every day for the rest of my life. Of course, given the greatness of the Wild Turkey Distillery as of late, I am not surprised the Russell family and their team made this. It's a once in a lifetime bourbon."

Straight out of the Commonwealth of Kentucky, Russell's Reserve 13 Year Old is one of the boldest smoothest bourbons the iconic distillery has ever released. Honoring the family ties that bind, Eddie Russell introduced the new Russell's Reserve 13 Year Old in June 2021, releasing a 114.8-proof Kentucky Straight Bourbon that exemplifies the Russell family's mastery of bourbon-making. In the ultimate distilling challenge, Eddie aged this one-of-a-kind release for at least 13 years, maintained the barrel proof and opted not to chill filter the whiskey, creating a more robust mouthfeel and authentic bourbon experience.

"Crafting Russell's Reserve 13 Year Old turned out to be one of my most rewarding experiences as a distiller," said Eddie Russell, who celebrated a remarkable 40 years of bourbon making at the Wild Turkey Distillery last year. "This release embodies our commitment to creating uniquely satisfying flavors, and hands down, it's one of our most rare bourbons. I would happily join Fred in sipping from this bottle for the rest of my life as well."

Savoring Russell's Reserve 13 Year Old is an experience like no other. The barrel-proof bourbon coats the palate with sweet and warming flavors rising from the harmonious marriage of dried dark fruit and charred confectionary notes. Those sweet and woody notes give way to rich flavors of honey, chocolate and nougat throughout, followed by a strong and lasting finish. Best enjoyed neat or on the rocks, Russell's Reserve 13 Year Old is available in the United States for a limited time only. For more information, please visit www.russellsreserve.com

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world's finest whiskies since the 1800's.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY^® Vodka, SKYY Infusions^®, Grand Marnier^®, Campari^®, Aperol^®, Wild Turkey^® Kentucky Straight Bourbon, American Honey^®, Russell's Reserve^®, Glen Grant^® Single Malt Scotch Whisky, Forty Creek^® Canadian Whisky, BULLDOG^® Gin, Cabo Wabo^® Tequila, Espolón^® Tequila, Montelobos^® Mezcal, Ancho Reyes^® Chile Liqueur, Appleton^® Estate Rum, Wray & Nephew^® Rum, Coruba^® Rum, Ouzo 12^®, X-Rated^® Fusion Liqueur^®, Frangelico^®, Cynar^®, Averna^®, Braulio^®, Cinzano^®, Mondoro^® and Jean-Marc XO Vodka^®.

 

About Fred Minnick

World-renowned spirits critic and best-selling author Fred Minnick has been deemed a leader in the bourbon and spirits industry by The TODAY Show, Men's Health, Forbes and many others. Minnick continuously revives the age-old traditions and cultures of bourbon and spirits through his media empire which includes the Bourbon Pursuit Podcast, DASH Radio's "Minnick Minute" show and his Hermes Creative Awards Platinum-winning Podcast The Fred Minnick Show (PodcastOne). A Louisville, KY-based father of two, Minnick is also an avid music fan, curating his annual Bourbon and Beyond festival which has welcomed acts like Lynn Kravitz, John Mayer and Stevie Nicks to its stages. He has authored several books including Wall Street Journal best-seller Bourbon Curious.

For the full list of Minnick's Top 100 American Whiskeys of 2021, visit fredminnick.com/2021/12/30/best-american-whiskeys-of-2021.

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