Jim Beam® Releases Limited-Edition Bourbon Cream Just In Time For The Holiday Season

 

The World's #1 bourbon also partners with actress Emily Hampshire and drops limited-edition holiday kits for sale as part of the new creative campaign "Get to the Good Stuff," which celebrates time with family and friends

CHICAGO, Dec. 9, 2021 - This holiday season, Jim Beam^® is helping you ring in the festivities with its new Jim Beam^® Bourbon Cream — a rich, celebratory beverage best enjoyed with those who matter most. Jim Beam Bourbon Cream, a new innovation from a storied brand, combines sweet, velvety cream liqueur with the world's finest Kentucky Straight Bourbon Whiskey. The result is a balance of delicious cream complemented by bourbon notes of vanilla, caramel and oak, making it the perfect drink to add holiday "spirit" to all your gatherings this season.

To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is unveiling a holiday-focused campaign titled "Get to the Good Stuff," which inspires people to speed through the holiday formalities and spend more time just relaxing and enjoying family and loved ones. Actress and bourbon fan Emily Hampshire is partnering with Jim Beam to create social content and share how she plans to "Get to the Good Stuff" this holiday season.

Jim Beam is also creating a limited number of kits available for purchase, which feature items to help you "Get to the Good Stuff." The kits will be available first come, first served to legal-drinking-aged consumers at JimBeam.com/GetToTheGoodStuff starting today for $19.99 and will include:

• The Quickest Wrapping Paper – Skip the unnecessary unwrapping and view your gift through the see-through paper
• The Shortest Holiday Story – As quick a read as they come, this story lets you spend less time reading holiday stories, and more time creating your own with friends and family this season
• The Fastest Board Game – This one should only last a few minutes, instead of hours
• The Easiest, Quickest Recipes – We're here to help you prepare your at-home signature cocktail for the night…whether you have bartending skills or not.

"Jim Beam has been bringing people together for life's everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. 'Getting to the Good Stuff' means more meaningful moments with family and friends, and Jim Beam Bourbon Cream is the perfect cocktail pairing to savor these moments," said Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory. "Jim Beam's Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savor time with family once that holiday to-do list is complete."

Jim Beam Bourbon Cream is best enjoyed over ice or in a Jim Beam Bourbon Cream Hot Chocolate. At 15% ABV (30 proof), it has a suggested retail price of $19.99 for 750mL and is now available for a limited time only at select retailers nationwide.

For more information about Jim Beam^® Bourbon Cream, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit jimbeam.com.

About Jim Beam
Jim Beam, the world's best-selling bourbon, has been bringing people together since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. The seven generations of master distillers have stayed true to the family recipe that's been passed down for more than 225 years. Today, the Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Rye, Jim Beam Lineage, Jim Beam Old Tub, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Orange, Jim Beam Peach, Jim Beam Apple, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

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The Singleton Scotch Whisky Launches 'The Course of a Feast': a World-first Dining Experience that Allows Guests to Create a Unique Artwork

LONDON, Dec. 9, 2021 - A one-of-a-kind embodiment of the art of feasting has been created by The Singleton, as part of a new dining experience which distils the movements of guests throughout dinner into a digital artwork. The first of these new dining experiences which will be popping up globally, took place in London, with a five-course feast created by Ollie Dabbous, mapping a gastronomic journey in celebration of the launch of new single malt Scotch whisky, The Singleton of Glen Ord 39-Year-Old.

The artwork created by the inaugural Course of a Feast is both a moving digital piece showing the bursts and contours of the guests' movements over the evening, as well as a still portrait that exhibits the evening in one layered composition. The artwork charts the journey of a feast, a decadent odyssey of flavour which reflects the maturation journey of The Singleton 39-Year-Old. Aged in a variety of casks which had previously held wines from the vineyards and Chateaux across Europe, the feast took us through these regions and then back to the Highland home of The Singleton at Glen Ord where the whisky was nurtured by Master of Malt for The Singleton, Maureen Robinson.

Ollie Dabbous, chef patron of Michelin starred HIDE London, took inspiration from these influences which helped shape the rare whisky, and together with Julien Sarrasin, his award-winning head sommelier, created a five course feasting menu paired with the finest wines and The Singleton Single Malt Scotch Whiskies. Julien used his intimate knowledge of and access to the incredible 6,500 strong library of Hedonism Wines, described as a museum of fine wine, for the pairing for the evening. The evening culminated in a celebratory tasting of The Singleton 39-Year-Old, which was paired with a specially invented dessert in tribute to the whisky, a millefeuille of blackberry and muscovado crumble, containing drops of the precious whisky within its many layers.

These individually sublime components, slowly crafted by experts, came together harmoniously to create an indulgent feast of taste and depth, enjoyed by guests including Charles Maclean, a leading whisky writer and leading world authority on the subject, Master of Malt Maureen Robinson, Head Sommelier at HIDE Julien Sarrasin and Diageo's Senior Global Brand Ambassador Ewan Gunn, who gathered together at Woods Quay, London's newest floating landmark and private space on the River Thames. The transient moments, expressions and movements of the guests throughout the convivial feast were captured by overhead cameras, creating a bespoke piece of artwork to be savoured long after the moment of the dining experience.

The Course of A Feast by The Singleton dining experiences will be popping up in countries across the globe, where guests will be taken on a sublime flavour journey, a feast where they discover true richness in each other's company, in an event which is then recorded in a beautiful artwork which they can cherish forever. To register your interest in attending one of these exclusive events, visit Malts.com.

Maureen Robinson, The Singleton Master of Malt said: "The Course of a Feast was an unforgettable experience to be a part of. To see the flavour journey of The Singleton 39-Year-Old, some of my life's work during my 40 years at Diageo, come to life and inspire the menu by Ollie Dabbous was incredible.

"The 39-year maturation journey of The Singleton 39-Year-Old was an epicurean exploration of the purposeful layering of texture and flavour, creating a topography of richness on the tongue. The artwork we created at The Course of a Feast was the perfect embodiment of this, as we mapped the interaction between one another to create a multi-layered one-of-a-kind piece of art. I will cherish the artwork we created forever as a memory of an outstanding evening, and of a special whisky we bring to the world."

Ollie Dabbous said: "The five-course paired dining experience is a physical manifestation of the flavour of The Singleton 39-Year-Old. When I first tasted The Singleton 39-Year-Old I was impressed by the layers of richness and boldness of the spirit. Blackberries and muscovado crumble come bursting onto the palate, which I honoured with the creation of a special millefeuille of blackberry and muscovado crumble."

Julien Sarrasin said: "As Head Sommelier at HIDE, working alongside Ollie, we work with exquisite flavours and pairings daily with rare fine wines. Meeting Maureen and delving further into the world of whisky was fascinating and it was a delight to taste the journey of this particular whisky, which was finished in casks that had previously held wine hailing from my home of Bordeaux."

This December, HIDE London will also be the first location in the world where The Singleton 39-Year-Old will be available by the dram for guests at the restaurant and bar to purchase and enjoy.

The Singleton 39-Year-Old is now available to purchase globally from selected retailers and Malts.com. The Recommended Retail Selling Price in GBP is £2,295 including UK Duty and Taxes and $2,680 excluding Duty and Taxes in USD.

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*WELSH 'HIRAETH' CHARITY WHISKY CHAOS - LAUNCH ON FRI 10TH DEC MASSIVELY DISRUPTED BY ONGOING WINE & SPIRITS 'LOGISTICS HELL'*

There is massive disruption to the launch this week (Fri 10th Dec) of the Welsh charity whisky bottle, Hiraeth from Penderyn (The Welsh Whisky company).

The wine and spirits industry have been warning about alcohol for Christmas potentially not happening. 49 firms have signed a letter.

https://www.bbc.co.uk/news/business-59399754

Hiraeth whisky from Penderyn (donating £1 for every bottle sold) was due to be released to the entire Global Welsh Diaspora for Christmas 2021 but the logistics hell have created export chaos! The international export of Hiraeth has been severely delayed.

French bottle supplies have been held up as well as imports from China.

The UK is getting a limited supply of Hiraeth whisky from Friday, 10th December 2021.

Welsh celebrities including Bonnie Tyler, Welsh born Hollywood actor Matthew Rhys, Footballer Aaron Ramsey and Sir Bryn Terfel etc. put their name to the www.hiraeth.live campaign for Welsh homeless, mental health charities, supported by Penderyn Distillery/The Welsh Whisky Company.

Please see article from Fundraising Magazine on the link below.

(Please click on the link below)

https://drive.google.com/file/d/149pGYChuARHSOaJZlrOr-XNjHQlgYEeZ/view?usp=sharing

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Old Forester Celebrates Repeal Day with First-Ever National Sweepstakes

LOUISVILLE, Ky., Dec. 2, 2021  In celebration of National Repeal Day, Old Forester Distilling Co is offering consumers nationwide the chance to win the opportunity to purchase a rare bottle of Old Forester President's Choice.

It's the first time the distillery has offered a national sweepstakes for one of its most sought-after bourbons.

"It's often difficult for consumers to buy President's Choice unless they happen to be at the distillery on the day it's released," Master Taster Jackie Zykan said. "We continue to look for ways to improve our systems to share these special bottles with our fans, and we believe this new approach can help us achieve just that."

People who enter the sweepstakes are seeking to win the opportunity to purchase one bottle of President's Choice. Consumers may enter the sweepstakes starting at 9 a.m. Dec. 2 through 5 p.m. December 10.

Consumers in New York and Florida may enter here; consumers in all other states may enter here.

Winners will be chosen at random and notified on Dec. 13. Potential winners have the opportunity to purchase this special bottle from the Old Forester Distillery.

President's Choice is a single barrel expression and among the finest whisky made by Old Forester, the only bourbon brand to exist before, during and after Prohibition -- and made by the same Brown family of Louisville, Ky.

December 5, 1933, was the day Prohibition was repealed -- a moment now celebrated annually.

The traditional release of President's Choice dates back to 1890 when founder and president George Garvin Brown presented the first iteration of President's Choice to the Governor of Kentucky.

This year, fifth-generation Brown family member Campbell Brown, with the guidance of Master Taster Jackie Zykan, selected the single barrel for release. Brown is chairman of Brown-Forman Corporation.

Old Forester President's Choice retails for $179.99 in limited quantities.

Notes:

Aroma: On the nose, this barrel expresses itself as sweet and inviting with notes of creamy milk chocolate, baked apple and complemented by touches of toasted coconut and brown sugar.

Taste: The palate opens up beautifully with bright caramel that transitions to robust spices.

Finish: The bold and balanced flavor profile is followed at the end by notes of sweet vanilla cream and fresh anise to round out a lengthy clean finish of President's Choice.

Press images of Old Forester President's Choice can be found here

About Brown-Forman:
For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

No purchase necessary to enter. 21+ Void where prohibited. Entry Deadline 12/1/21 11:59 pm ET). For details and OFFICIAL RULES: click here

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Old Forester Celebrates Repeal Day with First-Ever National Sweepstakes

LOUISVILLE, Ky., Dec. 2, 2021 /PRNewswire/ -- In celebration of National Repeal Day, Old Forester Distilling Co is offering consumers nationwide the chance to win the opportunity to purchase a rare bottle of Old Forester President's Choice.

It's the first time the distillery has offered a national sweepstakes for one of its most sought-after bourbons.

"It's often difficult for consumers to buy President's Choice unless they happen to be at the distillery on the day it's released," Master Taster Jackie Zykan said. "We continue to look for ways to improve our systems to share these special bottles with our fans, and we believe this new approach can help us achieve just that."

People who enter the sweepstakes are seeking to win the opportunity to purchase one bottle of President's Choice. Consumers may enter the sweepstakes starting at 9 a.m. Dec. 2 through 5 p.m. December 10.

Winners will be chosen at random and notified on Dec. 13. Potential winners have the opportunity to purchase this special bottle from the Old Forester Distillery.

President's Choice is a single barrel expression and among the finest whisky made by Old Forester, the only bourbon brand to exist before, during and after Prohibition -- and made by the same Brown family of Louisville, Ky.

December 5, 1933, was the day Prohibition was repealed -- a moment now celebrated annually.

The traditional release of President's Choice dates back to 1890 when founder and president George Garvin Brown presented the first iteration of President's Choice to the Governor of Kentucky.

This year, fifth-generation Brown family member Campbell Brown, with the guidance of Master Taster Jackie Zykan, selected the single barrel for release. Brown is chairman of Brown-Forman Corporation.

Old Forester President's Choice retails for $179.99 in limited quantities.

Notes:

Aroma: On the nose, this barrel expresses itself as sweet and inviting with notes of creamy milk chocolate, baked apple and complemented by touches of toasted coconut and brown sugar.

Taste: The palate opens up beautifully with bright caramel that transitions to robust spices.

Finish: The bold and balanced flavor profile is followed at the end by notes of sweet vanilla cream and fresh anise to round out a lengthy clean finish of President's Choice.

About Brown-Forman:
For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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