High West Distillery American Prairie Bourbon

High West Distillery American Prairie Bourbon 46%-ABV 1.75l.

Read More

PENNINGTON DISTILLING COMPANY EARNS 17 MEDALS FROM THE 2021 AMERICAN DISTILLING INSTITUTE AND THE AMERICAN CRAFT SPIRITS ASSOCIATION ANNUAL COMPETITIONS

FOR IMMEDIATE RELEASE

PENNINGTON DISTILLING COMPANY EARNS 17 MEDALS FROM THE 2021 AMERICAN DISTILLING INSTITUTE AND THE AMERICAN CRAFT SPIRITS ASSOCIATION ANNUAL COMPETITIONS
Davidson Reserve® Four Grain Tennessee Straight Bourbon Whiskey  Wins ADI's Best on Class, Best of Category and Gold
in their Whiskey Division

Nashville, TN—(AUGUST 31, 2021)-- Pennington Distilling Company earns 17 medals from the American Distilling Institute and the American Craft Spirits Association annual competitions. 

Davidson Reserve® is a big winner at the coveted 2021 ADI Judging of Craft Spirits Award earning Best of Class, Best of Category, and Gold.   The Davidson Reserve® Four Grain Tennessee Straight Bourbon Whiskey, made with corn, wheat, barley and rye, topped the judging in the Distilled(1) & Certified Craft Distilled Spirits™ Whiskey division (specifically "grain to glass" distilleries).

Jeff and Jenny Pennington, co-founders of Pennington Distilling Company, state “We are very proud that our Davidson Reserve® Whiskies continue to showcase our passion to distill the best Tennessee Whiskey on our category.   Our entire team works hard every day to make Davidson Reserve an award-winning whiskey."

Pennington Distilling Company also earned a Silver medal for the Davidson Reserve® Tennessee Straight Bourbon Whiskey, a Bronze for the Davidson Reserve® Single Barrel Straight Bourbon Whiskey and a Bronze for each vodka, Pickers Vodka® and Walton’s Finest Vodka®.
In addition to the ADI awards, Pennington Distilling Company had an impressive tally at the American Craft Spirits Association Awards with the Davidson Reserve® Single Barrel Straight Tennessee Whiskey winning a Gold medal and eight Silver medals for other Davidson Reserve® whiskies and Walton’s Finest Vodka®. 
About Davison Reserve
Davidson Reserve is the truest expression of what originally inspired the Pennington's to open a distillery in Nashville.  It’s the first locally distilled six-year-old Tennessee Whiskey since Prohibition and is a reflection of Tennessee's heritage and history that connects us to a long (and storied) history of distilling alcohol in our home state.
Davidson Reserve joins the very small club of Tennessee distilleries that perform every function of the production process on-site. At our facility in West Nashville, we do everything except grow the grain, which is sourced locally from Renfroe Farms just up the road in Huntington, Tennessee.  Davidson Reserve is one of the first distilleries in Tennessee to receive the sought-after "bottled-in-bond" designation since the laws were changed in 2009.
About Pennington Distilling Company
Pennington Distilling Company was founded in 2011 in Nashville, Tennessee by husband-and-wife team, Jeff and Jenny Pennington.  Located in the heart of their hometown, the Penningtons have personally crafted the finest in Tennessee Whiskey, vodka, and sipping cream. 
From hand-selecting local farmers, gathering the best non-GMO grain, and remaining committed to “grain to glass“, to aging whiskey in oak barrels, combined with unique and flavorful spirit recipes, the Pennington Distilling Company brands are not only fan loved but also award-winning. The brands have garnered over 69 awards to date in competitions such as the San Francisco World Spirits Competition, the International Wine and Spirits Competition, SIP Awards, Beverage Tasting Institute/Tastings.com Awards, and the American Distilling Institute Awards.
For almost ten years, Pennington Distilling Company has worked diligently to bring the finest alcoholic beverages to the ever-changing and highly competitive spirits industry. The Pennington Distilling Company family of brands includes three proprietary mash bills: Davidson Reserve Tennessee Straight Sour Mash Whiskey®, Davidson Reserve Straight Rye Whiskey®, and Davidson Reserve Straight Bourbon Whiskey®. Davidson Reserve Four Grain® and Davidson Reserve Genesis® are both Tennessee Straight Bourbon whiskeys created by blending small batches of these mash bills together.
Pennington Distilling Company also produces Pickers Original Vodka® with additional fruit-infused flavors including Blueberry, Blood Orange, and Pineapple; Pickers Unplugged Vodka Soda® in assorted low calorie, zero carbohydrate, and gluten-free flavors; Pickers Crafted Cocktails® in assorted flavors; Whisper Creek Tennessee Sipping Cream® (Cream Liqueur made with Tennessee Whiskey) available in Original®, Mocha, Peanut Butter Chocolate and Pumpkin Spice; and Walton’s Finest Vodka®, which is named after Jenny’s father and made with 100% Tennessee red winter wheat.
For more information about the company, please visit www.penningtondistillingco.com.
Whisper Creek Tennessee Sipping Cream, Pickers Vodka, Davidson Reserve Whiskey, and Walton’s Finest Vodka are registered trademarks. ©2020 Pennington Distilling Company. Pennington Distilling Co., Nashville, Tennessee. PenningtonDistillingCo.com. October 2020. Please Enjoy & Drink Responsibly * 21 + ONLY

Read More

New Holland Spirits Zeppelin Blend 10-Year American Single Malt Whiskey Sherry Cask Finished

New Holland Spirits Zeppelin Blend 10-Year American Single Malt Whiskey Sherry Cask Finished 47.3%-ABV 750ml.

Read More

Crown Royal XO Blended Canadian Whiskey Finished In Cognac Casks

Crown Royal XO Blended Canadian Whiskey Finished In Cognac Casks 40%-ABV 750ml.

Read More

Diageo Unveil the Second Release in the Prima & Ultima Collection of Exquisite Single Vintage Malts

LONDON, August 4, 2021 - The registration is now open for collectors around the world to secure the second release of Prima & Ultima, Diageo's series of magnificent, incredibly rare Single Malt Scotch Whiskies. An unequalled gathering of cask-strength bottlings, the second release comprises eight bottles that have been drawn from the historic stock of Diageo's finest distilleries across Scotland including Talisker, Mortlach, The Singleton of Glendullan, and Brora.

The growing Prima & Ultima collection gathers highly limited single vintage malts that are either the first or last bottling of their kind – each a piece of distilling history offering collectors and connoisseurs the opportunity to build an expertly curated liquid library over time.

Each release is curated by one of Diageo's most celebrated master blenders and for this year Maureen Robinson takes up the mantle from the curator of the inaugural Prima & Ultima, Dr Jim Beveridge OBE. With over 40 years of whisky expertise, Maureen Robinson hand-selected each bottling to make up the second release.

Maureen said: "This is a selection of very special Single Malts – some that have never before seen the light of day and others that are the fleeting and final examples of their kind. I remember choosing to hold back the cask filled at Auchroisk knowing it would be special for the future and the anticipation and excitement of the maturation trials we undertook with Linkwood and The Singleton, now realised in these releases. Some of these casks I helped to lay down, and have taken great pleasure in tending to them since, so I chose them with rich memories in mind."

Each full set of eight Prima & Ultima single vintage malts is accompanied by eight unique glasses, each engraved with a bespoke design that reflects the story behind each whisky, created in collaboration with two glass artists. Individual 20ml samples of each whisky are also included with a booklet of personal stories told by Maureen.

Only 376 full sets are available for purchase, directly through appointed Prima & Ultima agents, at a recommended retail selling price of GBP23,500 (including tax and duty) in the UK. An online registration page is now open at www.theprimaandultimacollection.com for whisky collectors across the globe to register their interest to own this year's release.

Once registration ends on the 23rd August 2021, there will be an opportunity to own the elusive set #1 of the second release of Prima & Ultima, each signed personally by Maureen Robinson when it goes under the hammer in an online auction at Sotheby's from 15th - 24th September 2021 in Hong Kong, with all proceeds of the sale going to leading humanitarian charity, CARE International. Funds from the auction will support CARE International UK's work to empower women and their communities around the world through encouraging entrepreneurship, building livelihoods, improving access to education and healthcare, and responding to the COVID-19 pandemic.

Read More

Wild Turkey Announces Inspired "Trust Your Spirit" Global Campaign Starring Creative Director Matthew McConaughey

LAWRENCEBURG, Ky., Aug. 5, 2021- Wild Turkey announces the launch of its new, global creative campaign and platform, "Trust Your Spirit," featuring the brand's Creative Director Matthew McConaughey. Encouraging others to be bold, unapologetically themselves, and stay true to who they are, the campaign features a series of digital vignettes that serve as a tribute to the legendary Master Distillers at the helm of Wild Turkey – Jimmy and Eddie Russell.  It also arrives as the brand rolls out a sleek, newly-redesigned Wild Turkey 101 pack to better showcase the premium quality of the Bourbon inside.

"Trust Your Spirit" channels the spirit and birthplace of Wild Turkey in Lawrenceburg, Kentucky through archived footage and state-of-the-art projection mapping, evoking the brand's past, present and future. In the hero (:30) ad, the shot opens on a rounded projection stage with McConaughey in front of an oversized screen surrounded by bourbon barrels. In all of the digital ads, the Wild Turkey Rickhouse is projected around him as he invites viewers to do things like "trust your gut, trust your eyes, trust your ears, trust your friends….and the stories they allow you to tell," and reminds us "You are exactly where you should be. Where you go from here, is completely up to you and your spirit. Trust it."

The campaign's tagline is a call to action channeling the uncompromising spirit of Wild Turkey's Jimmy Russell, the longest-tenured, active Master Distiller in the global spirits industry and father to Eddie, a second generation Master Distiller and legend in his own right. "In all its forms, and just like Wild Turkey, Trust Your Spirit is bold, inspired, and unapologetically confident," notes McConaughey. "This spirit of trust, and trusting your own, dates back for generations of the Russell family who toast those who share and forge ahead with their values. It's about celebrating both the primary and divine voice we all have inside. It's life – undiluted."

The Russells have been faithful and allegiant to their recipe and production methods - despite trends and pressure to conform to changing tastes over the years. "Trust Your Spirit" echoes a bold and confident rally cry in step with the brand and family ethos to follow one's instincts. The track "Black Moon Rising" by up-and-coming Austin musicians The Black Pumas & the Hypnotic Brass Ensemble plays in the background, providing an Americana soundtrack that evokes Southern Kentucky vibes across McConaughey's modern-day-cowboy Texas persona.

Another (:15) spot, "The Stars," finds McConaughey on the picturesque grounds of the Wild Turkey distillery, gazing upon the sky and reflecting on one's relationship with a celestial universe. It concludes with an observation from McConaughey drawing parallels across humans and stars – each has their own unique sparkle and spirit. The creative director remarks that the world can be a beautiful place "if we all trust our spirit," as he watches the sun break the horizon.

"Trust Your Spirit delivers a sequence of short films in various formats that will air in markets across the globe," remarks Julka Villa, Campari Group's Managing Director of Global Strategic Marketing, Spirits. "We're very proud of it. Along with our visionary creative team, we explored territories to passionately convey the brand's championing character, the liquid spirit itself, and the human spirit. Viewers will also get a peek at our new, reimagined Wild Turkey 101 bottle in these spots. The campaign illustrates the brand's bold personality and point of view, while continuing to pay homage to its rich history and craft."

Developed by Creative Director Josh Combs and Wild Turkey's "Chief Storyteller" Matthew McConaughey, the "Trust Your Spirit" platform embodies the passion that goes into the Russell family business and marks a turning point for Wild Turkey.  Launching today, the campaign will run on digital and social media channels in the United States, Australia and in select global markets.

Campaign Credits

Creative and production:

• Executive Creative Director: Josh Combs

Creatives: August Östberg, David Svedenström, Graham Davis

• Executive Producer: Karen McKibben 
• Senior Producer: Thomas Martin
• Production Company: Furlined
• Director: Ben Tricklebank
• Director of Photography: Max Goldman
• Post-Production: Therapy Studios
• Editor: Doobie White
• Executive Producer: Margaret Ward
• Photographer: Fernando Decillis
• Music: Black Pumas "Black Moon Rising"

Wild Turkey:

• Global Managing Director: Julka Villa
• Global Senior Director: Mattia Carlozzo
• Global Whiskey Director: Joseph Baide
• Global Senior Brand Manager: Stacey Beerman
• Global Senior PR Manager: Erin Smolinski

About Wild Turkey
The distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery. The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthy took a few warehouse samples on a wild turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that wild turkey whiskey" and the brand was born. Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavour, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char) imparts a smooth flavour and deep amber colour to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com

About CAMPARI Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.  The Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

Read More

Canyon Diablo Distillery The Night Ryno Bourbon Whiskey

Canyon Diablo Distillery The Night Ryno Bourbon Whiskey 40%-ABV 750ml.

Read More

PENNINGTON DISTILLING COMPANY ANNOUNCES TWO NEW HIRES

Nashville, TN—(August 5, 2021)-- Pennington Distilling Company, an award-winning spirits company, announces two new additions to the team.

Dana Crawford has joined the Pennington Distilling Company team as the Marketing & Special Events Director. Dana has prior hospitality and event management experience from working at Greenhouse Winery in Pittsburgh, PA in addition to coordinating weddings at other venues in Pennsylvania. She is responsible for coordinating the company’s numerous sponsorships and marketing efforts as well as booking and overseeing all events that Pennington Distilling Company hosts on-site or participates in off-site. 
Zach Taylor has joined Pennington Distilling Company as the Head Distiller. Zach has over six years of experience in the spirits industry with a primary focus in whiskey.  Zach is proactively implementing new and efficient strategies while also investing in the future with product development. He is excited and proud to uphold the reputation that Pennington Distilling Company has established in the spirits industry.

About Pennington Distilling Company
Pennington Distilling Company was founded in 2011 in Nashville, Tennessee by husband-and-wife team, Jeff and Jenny Pennington.  Located in the heart of their hometown, the Penningtons have personally crafted the finest in Tennessee Whiskey, vodka, and sipping cream. 
From hand-selecting local farmers, gathering the best non-GMO grain, and remaining committed to “grain to glass“, to aging whiskey in oak barrels, combined with unique and flavorful spirit recipes, the Pennington Distilling Company brands are not only fan loved but also award-winning. The brands have garnered over 51 awards to date in competitions such as the San Francisco World Spirits Competition, the International Wine and Spirits Competition, SIP Awards, Beverage Tasting Institute/Tastings.com Awards, and the American Distilling Institute Awards.
For almost ten years, Pennington Distilling Company has worked diligently to bring the finest alcoholic beverages to the ever-changing and highly competitive spirits industry. The Pennington Distilling Company family of brands includes three proprietary mash bills: Davidson Reserve Tennessee Straight Sour Mash Whiskey®, Davidson Reserve Straight Rye Whiskey®, and Davidson Reserve Straight Bourbon Whiskey®. Davidson Reserve Four Grain® and Davidson Reserve Genesis® are both Tennessee Straight Bourbon whiskeys created by blending small batches of these mash bills together.
Pennington Distilling Company also produces Pickers Original Vodka® with additional fruit-infused flavors including Blueberry, Blood Orange, and Pineapple; Pickers Unplugged Vodka Soda® in assorted low calorie, zero carbohydrate, and gluten-free flavors; Pickers Crafted Cocktails® in assorted flavors; Whisper Creek Tennessee Sipping Cream® (Cream Liqueur made with Tennessee Whiskey) available in Original®, Mocha, Peanut Butter Chocolate and Pumpkin Spice; and Walton’s Finest Vodka®, which is named after Jenny’s father and made with 100% Tennessee red winter wheat.

For more information about the company, a full list of awards as well as where to buy their products, please visit www.penningtondistillingco.com.
Whisper Creek Tennessee Sipping Cream, Pickers Vodka, Davidson Reserve Whiskey, and Walton’s Finest Vodka are registered trademarks. ©2020 Pennington Distilling Company. Pennington Distilling Co., Nashville, Tennessee. PenningtonDistillingCo.com

Read More

Crown Royal Partners With Columbia Records To Unite Artists And NBA 2k League Teams Through Virtual Music & Gaming Series, Featuring Hawks Talon Gaming And Detroit Pistons GT

Crown Royal and Columbia Records kickoff The Crown Crossover - A Weekly Music, Gaming, and Culture Series that continues tonight with CHASE B set to lead the charge

Crown Royal also enters into a deal with two official NBA 2K League affiliates, Hawks Talon Gaming and Detroit Pistons GT as an extension of their NBA Team deals with the Atlanta Hawks and Detroit Pistons

NEW YORK, Aug. 4, 2021As the professional basketball season comes to a close, basketball fans everywhere can continue their love of the game at home with the launch of the Crown Royal and Columbia Records gaming collaboration: The Crown Crossover – Music, Gaming and Culture Series. This six-episode series streams on the official Crown Royal Facebook page, featuring Columbia Records artists Quinn XCII, Joey Bada$$, CHASE B and more, playing NBA 2K. This unique partnership sits at the intersections of gaming, music and basketball, with each artist connecting and competing with top gamers, including iPodKingCarter, Aerial Powers, Erin Ashley Simon and Mike LaBelle.

 

Crown Royal and Columbia Records kickoff The Crown Crossover – A Weekly Music, Gaming, and Culture Series that continues tonight with CHASE B set to lead the charge

During the weekly livestream series, a Columbia Records artist, two NBA 2K League players from the Detroit Pistons GT or Hawks Talon Gaming, and gamer will be discussing their latest projects and basketball, engaging with 21+ fans, and enjoying a Crown Royal cocktail responsibly. The first two episodes featured Columbia artist Quinn XCII, and fans will be able to watch the final four episodes with Joey Bada$$ and Chase B every Wednesday this month.

In addition to the Columbia Records partnership, Crown Royal has inked team deals with two official NBA 2K League affiliates, the Hawks Talon Gaming and Detroit Pistons GT. As part of these deals, Crown Royal will be working with each team to engage with fans at this exciting connection of gaming and esports.  

"Our partnership with Columbia Records, the Pistons GT and Hawks Talon for The Crown Crossover livestream is another way for us to take our passion and love for the game of basketball and bring it directly to our fans," said Nicky Heckles, Vice President of Crown Royal. "This weekly experience brings some of the league's brightest stars, professional gamers and musicians together in a way we can't help but be excited about."

Hosts include Jeff Eisenband and Phil Visu. In total, there will be six episodes through the end of August.

"Being able to bring together music and gaming culture into one program with our partners at Crown Royal is an authentic match," said Hannah Satzke, Brand Partnerships Columbia Records. "We are excited to launch this series with Crown Royal and our incredible group of talent."

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Columbia Records
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

Read More

Let's Get Lost Whiskey From Dogfish Head

Straight outta Dogfish Head Distilling Co., we're so excited to announce the launch of our first single malt whiskey … Let’s Get Lost! Making its way to shelves now, Let’s Get Lost is a 51% ABV award-winning American Single Malt Whiskey distilled from a custom blend of malted barley and aged on-site for more than three years in charred oak barrels. The resulting caramel-colored liquid is layered with nuanced flavors that are both warming and enticing, rousing drinkers’ senses and inviting them to take another sip. Beginning in early August, Let’s Get Lost will be available in 750 ml. bottles in Delaware, Maryland, New Jersey and Washington. Whiskey lovers local to coastal Delaware can pick up a bottle now at our Off-Centered EmPOURium in Rehoboth and our Tasting Room & Kitchen in Milton!

“All our scratch-made spirits are crafted alongside our beers using the same all-natural, high-quality culinary ingredients, each taking ample time and a whole lot of thoughtful experimentation to develop, test and perfect,” says Sam Calagione, Dogfish Head Founder & Brewer. “Let’s Get Lost has been a multi-year labor-of-love made possible by the hard work and ingenuity of our awesomely talented distilling co-workers. Last year, around the holidays, we released a limited quantity of Let’s Get Lost at our coastal Delaware properties and it sold out almost immediately! That’s when we knew we were onto something, so we submitted samples to Whiskey Advocate and the L.A. Spirits Awards. Respectively, Let’s Get Lost earned a 92-point “Outstanding” rating and claimed a Gold Medal in the American Single Malt Category.”

We've been distilling scratch-made spirits since 2002. Using our nearly two decades of experience, we've created an award-winning array of vodkas, gins, rums, whiskeys and more. In addition to our full-proof spirits, earlier this year, we introduced a lineup of three ready-to-drink Canned Cocktails – Blueberry Shrub Vodka Soda, Strawberry & Honeyberry Vodka Lemonade and Cherry Bergamot Whiskey Sour. Available nationwide in 4 packs of 12 oz. cans, each recipe is carefully crafted and artfully blended for an authentic, bar-quality taste.

As we continue to expand our list of offerings, Innovation Manager James Montero commented on our creative inspiration. “At Dogfish Head, we are firm believers in the importance of exploring goodness. Let’s Get Lost invites drinkers on that journey with us, encouraging them to get lost in the liquid’s alluring layers of flavors and then, to share that experience with their friends and family for even more enjoyment. Let’s Get Lost is – no doubt – our most robust, high-end and in my opinion, our most special whiskey yet and I can’t wait to see what folks think of it.”

To track down a bottle of our new Let’s Get Lost Whiskey, check out www.dogfish.com/distillery/fishfinder!

Read More

Bardstown Bourbon Company Distillery Collection Triple Blended Stave

Bardstown Bourbon Company Distillery Collection Triple Blended Stave 50%-ABV 750ml.

Read More

Introducing Basil Hayden Toast, A New Style Of Bourbon Marrying Innovation And History In Every Sip

Fast growing super-premium bourbon debuts new, elevated package for the first time since 1992 as it shines a light on what bourbon can be

CLERMONT, Ky., Aug. 2, 2021- Today, Basil Hayden® proudly announces the launch of Basil Hayden Toast, a super-premium Kentucky Straight Bourbon Whiskey and the newest addition to the award-winning Basil Hayden portfolio.¹ Consisting of an entirely new mash bill, Basil Hayden Toast breaks away from preconceived notions of American Whiskey to deliver an inviting spirit for both familiar and new bourbon drinkers.

Expertly crafted by eighth generation Beam family distiller, Freddie Noe, Basil Hayden Toast represents a reimagining of Basil Hayden with the use of a toasted barrel. In lieu of traditional rye grain, Basil Hayden Toast is made using US-grown brown rice, which imparts a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood. After aging, the toasted brown rice bourbon is blended back with more brown rice bourbon, which has been rested in level four char barrels, to achieve a final product with complex flavor grounded in sweet vanilla and rich roasted notes. In an ever-expanding and often intimidating bourbon market, the light, approachable palette of Basil Hayden Toast offers a fresh perspective.

"Basil Hayden Toast is truly a whiskey for fans of all taste and experience levels to share. When my grandfather Booker Noe first made Basil Hayden, his intention was always to create bourbon that opened people's minds to what bourbon can be. Inspired by his mission, I've spent many years working to produce a new bourbon that speaks to this sense of discovery," said Freddie Noe. "The unexpected addition of brown rice, as well as the toasted barrel finish of Basil Hayden Toast does just that. It delivers an intriguing avenue into the warm and memorable bourbon sipping occasion. I encourage you to raise a toast with friends to this exciting addition to the Basil Hayden family!"

In addition to being the newest permanent expression to join the Basil Hayden portfolio, Basil Hayden Toast marks the debut of a sophisticated, design-forward packaging update for the brand that elevates its most distinctive brand asset - the monogrammed belt. A nod to the metal hoops that encircle bourbon barrels, the belt holds both the physical bottle and liquid stories of Basil Hayden together. This new packaging will be featured across the portfolio, while leaving the liquid inside untouched. As a bourbon beloved for its warm and welcoming characteristics, the new Basil Hayden packaging better reflects the brand personality, inviting others to discover what bourbon can be and the many moments it's made for.

"As one of the fastest growing super-premium bourbons on the market, Basil Hayden has been quick to respond to the increasing demand for elevated offerings in the bourbon category," said Jonathan Marks, Senior Brand Director for Global Small Batch Bourbon at Beam Suntory. "The launch of Basil Hayden Toast is a testament to our expanding fan base and an exciting moment in our continued journey to redefine what it means to be a whiskey."

To celebrate the launch of Toast, Basil Hayden is partnering with contemporary design studio and manufacturer, Fort Standard to help one lucky winner level up their entertaining space with a custom-made oak home bar crafted to show off the new toasted oak bourbon. For more information on how to enter for a chance to win, please follow @basilhaydens on Instagram.

Basil Hayden Toast is now available in the United States at a suggested retail price of $49.99/750mL. Enjoyed stirred into your favorite aperitif cocktail, neat or on the rocks, this 80-proof bourbon delivers an intriguing invitation into the warm, refined bourbon sipping occasion to both familiar and new friends.

About Basil Hayden®

Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions.  Basil Hayden Bourbon welcomes new drinkers into whiskey and showcases new occasions to drink it. Beyond its flagship Basil Hayden Bourbon, the brand has pushed the boundaries of innovation in recent years. These intriguing offerings have included expressions such as Basil Hayden Dark Rye, Basil Hayden 10 Year, the limited time release of Basil Hayden 10 Year Rye Whiskey and Basil Hayden Toast.

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. 

Share Generously. Drink Responsibly. Basil Hayden® Toast, 40% Alc./Vol. ©2021 James B. Beam Distilling Co., Clermont, KY.

¹ Basil Hayden Kentucky Straight Bourbon Whiskey, New York International Spirits Competition, Gold (2020)

Read More