Jim Beam Kentucky Straight Bourbon Whiskey Indiana Pacers

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Affinity Creative Launches Earth Month Glamping Sweepstakes for Redwood Empire Whiskey

MARE ISLAND, Calif., April 22, 2021 Fueling their desire to create a month-long Earth Day celebration, Redwood Empire Whiskey called on Affinity Creative Group to develop a 360-degree campaign bringing together the whiskey brand and its reverence for nature.

The Sonoma County-based company, Purple Brands, launched the Redwood Empire Whiskey label in 2017 to create a series of high-class whiskeys that pay homage to the company's roots in the Northern California Coast––home of the giant California Redwood trees.

 

Purple Brands and Affinity Creative collaborated on Earth Month With A Redwood, a promotional campaign to celebrate Earth Day, Arbor Day, and the birthday of esteemed naturalist John Muir. This campaign augments the ongoing initiative with Trees For The Future, an organization responsible for planting over 200 million trees since 1989.  Redwood Empire Whiskey has committed to planting one tree for every bottle sold, and through this partnership, has planted over 225,000 trees to date.

Earth Month with a Redwood is a connected campaign spanning physical and digital touchpoints to promote its dedication to sustainable practices and love for the great outdoors. The creative agency delivered a complete campaign strategy, creating retail and point-of-sale materials, a dedicated Earth Month microsite, and a 30-day social media campaign.

By utilizing QR codes across in-store and on-premise materials, as well as paid and organic social media efforts, the campaign's goal is to drive traffic to the dedicated microsite while educating and incentivizing consumers to enter the Redwood Glamping Experience Sweepstakes.

Along with virtual mixologist demonstrations, exclusive cocktail recipes, and tips for sustainable living practices, this campaign will culminate in a random drawing with one Grand Prize winner being awarded airfare and an all-expenses-paid weekend trip for two to Sonoma County, where they'll partake in a once in a lifetime luxury glamping experience that includes accommodations and meals set amidst the majestic redwoods as well as a VIP tour of the historic Redwood Empire distillery.

"The team at Affinity Creative is going above and beyond to over-deliver on KPIs for Redwood Empire's Earth Month campaign. Affinity is flexible in adapting to an expanded project scope and integrating their innovative concepts to make the campaign more meaningful to our target consumers." - Dave Trebilcock, Director of Brand Marketing, Purple Brands.

In the first twelve days of the month-long campaign, the Earth Month sweepstakes has had over 7,800 entries, and the Redwood Empire subscriber list and social media followings on Facebook and Instagram have shown exponential growth. Thoughtful design, innovative social content, and engaging in-store and digital promotion has led the campaign to immediate success.

The Glamping Experience Sweepstakes is legal in 35 states and can be entered via QR Code in-store or by visiting the https://earthmonth.redwoodempirewhiskey.com/ website. Entrants must be over 21, and no purchase is necessary. You can also follow the new content each day on Facebook and Instagram (@RedwoodEmpireWhiskey).

About Purple Brands: Founded by Derek Benham in 2001, Purple Brands is dedicated to creating extraordinary wine and distilled spirits experiences including nationally branded, custom, and private label wines for major U.S. and International retailers and restaurateurs. Purple Brands completed its distillery and began production in 2015. Its Redwood Empire Whiskey label and Benham's Gin are sold nationally. For more information, visit Purplebrands.com, Benhamsspirits.com, or redwoodempirewhiskey.com.

About Affinity Creative Group: From our unique creative campus, along historic officer's row on Mare Island, California, Affinity Creative Group provides brand design, digital media, and retail activation marketing services, particularly for wine, spirits, and other luxury categories. For more information about Affinity Creative Group, please visit AffinityCreative.com.

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Celebrate the Kentucky Derby in Style with eMeals & Woodford Reserve

BIRMINGHAM, Ala., April 22, 2021 What's the most exciting two minutes in sports without a mint julep in one hand and classic Derby food in the other? Meal inspiration leader eMeals and Woodford Reserve, the official bourbon of the 146^th Kentucky Derby, have made it easy to entertain this year with a simple-to-prepare "Derby Day Celebration" menu for eight that brings a touch of the Bluegrass State to you and your guests as you watch the Run for the Roses from the comfort of your couch – wherever you are.

Riders up!: Starting with a mint julep made with Woodford Reserve (of course!), the Derby Day Celebration menu features signature Kentucky dishes like Pecan Cheese Biscuits with Country Ham and Blackberry Mustard, Mini Hot Browns inspired by those served at The Brown Hotel in Louisville, and Old-Fashioned Chocolate Bourbon Pecan Pie. The lineup also includes Pickled Shrimp and Mixed Berries with Orange Bourbon Whipped Cream, creating a spread fit for the winner's circle. Each item can be prepared in a snap, and – a bonus! – two of the dishes are infused with the bourbon you know and love. 

Self-shop or online grocery: Simply select the dishes you want to make and Woodford Reserve from the eMeals mobile app, and eMeals will create a shopping list that you can use in-store at your local grocery (just look it up on your phone) or tap for pickup or delivery from Walmart, AmazonFresh, Kroger, Albertsons, Safeway, H.E.B., or the retailers served by Instacart and Shipt. It's the fastest and easiest way to shop for everything you need for the big race.

Ready, set, go: If you're not already an eMeals subscriber and want to do your Kentucky Derby entertaining in style, sign up for a free 14-day trial at www.emeals.com.  Choose from 15 dinner plans for different eating styles (Quick and Healthy, Keto, Low Carb, 30 Minute Meals, Kid Friendly, Low Calorie, Vegetarian and more), and download eMeals' free mobile app to access recipes, step-by-step instructions and shopping list functionality. You'll find the Derby Day Celebration menu in the app's Occasions Plan.

Subscriptions cost as little as $5/month and enable users to mix and match recipes from any meal plan every week. Subscribers save an average of $2,000 on their annual grocery spend because of the efficient use of ingredients in each week's plan. The service's ability to simplify meal planning, provide recipe variety, and save time by reducing trips to the grocery store also doubles the number of meals eaten at home, helping subscribers reap the benefits of family mealtime.

About eMeals
eMeals is America's leading provider of curated meal plans connecting consumers to online grocery pickup and delivery. Subscribers have access to 15 food style meal plans, each with new weekly dinner ideas that can be mixed and matched from plan to plan.  Based on the selected meal choices, the app automatically generates a weekly shopping list that can be self-shopped or, with one click, sent for pickup or delivery by Walmart, AmazonFresh, Kroger, Albertsons, Safeway, H.E.B., and the retailers served by Instacart and Shipt. eMeals has helped more than a million families relieve the daily stress of putting healthy home-cooked meals on the table quickly, easily and affordably.  Visit www.emeals.com to sign up for a two-week free trial.

About Woodford Reserve
Woodford Reserve® is crafted at the historic Woodford Reserve Distillery, tucked in the heart of thoroughbred country in Versailles, Kentucky. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel's, Finlandia, Korbel, Tequila Herradura, Old Forester, Sonoma-Cutrer and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit www.woodfordreserve.com.

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Oban Scotch Whisky Welcomes You Home to Its Tiny Coastal Town In New Postcards From Oban Campaign

The 227 Year Old Single Malt Is Transporting You To This Picturesque Whisky Wonderland Through Immersive Experiences At-Home and Abroad

OBAN, Scotland, April 21, 2021- Nestled on a little bay on Scotland's Western coast, the Oban distillery has been making Single Malt Scotch Whisky in the same unhurried, traditional fashion for more than 227 years. However, for the past year, the mountains in the distance, the birds overhead and the sparkling shores of Oban bay have missed the many visitors-turned-family who pass through the town of Oban. So while the world can only dream of exploring new places and meeting new people today, Oban Single Malt Scotch Whisky is dispatching Postcards from Oban to remind you this warm, welcoming coastal town is eagerly awaiting your return.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8875851-oban-scotch-whisky-postcards-from-oban-docuseries/

During Scottish American Heritage Month - when parades traditionally march through city centers and communities worldwide gather to raise a dram to Scottish culture - Postcards from Oban will quench your wanderlust through unique and immersive experiences of the town, distillery and people you have yet to meet. The campaign begins with a docuseries highlighting the Oban distillery, its small yet mighty team of just seven workers and the local purveyors who give Oban its unique charm. The inaugural Postcard from Oban episode is narrated by brand adorer Jack Falahee, who takes you beyond the bottle to experience one of the smallest and oldest distilleries in Scotland like you're part of the family (because you are!)

Founded in 1794, the Oban distillery produces incredibly smooth, hand-crafted Single Malt Scotch Whisky. Oban is made by only seven workers - meaning every drop of whisky is made by 14 hands. Postcards from Oban introduces you to these seven distillery workers, as well as the local chocolatier, woodworker, fisherman and life-long Oban natives who are overjoyed to open their doors to you. In the inaugural episode, the Oban distillery workers – Scott, Timothy, Patrick, Murray, Derek, Norman and Ricky – along with the rest of the distillery team introduce you to Oban in 'Welcome to Oban,' and future episodes will be released on the Oban Single Malt Scotch Whisky Instagram channel

Oban Distillery Manager Ronnie Whiteford, who has run the distillery for the past 10 years, said: "Everything that is done at Oban takes time. We carry a great pride and passion for the way we make Oban, and especially in our heritage. Oban is Scotland at its best and it's such a pure product - three ingredients, that's all we've ever used. It's a truly marvelous dram."

Third-generation Oban Senior Site Operator Derek Maclean, said: "My father worked here for 32 years before me, and my grandfather worked here for 37 years. If I'm ever away on vacation with my family and I see a bottle of Oban on the shelf, I know either my father or my grandfather made it. Oban has a huge history, and I tell them to take as much pride over every drop as you can because it's really up to us. I think that makes it all a little bit sweeter."

The campaign will culminate with the ultimate chance to fully immerse yourself in Oban and the whisky-making process through 'The Oban Abode' Experience. When international travel is once again possible, two winners and their guests will receive a fully-expensed, once in a lifetime trip to Oban to stay in the exclusive 'Oban Abode,' a cozy apartment crafted by Derek Maclean himself with the help of the town's local merchants. This home-away-from-home will be adorned with furniture made from old whisky casks, including an Oban whisky cask bar, and the distillery team will personally guide winners through a VIP distillery experience. The 'Oban Abode' is located just steps from the Oban distillery, where you can breath in the whisky air on your morning stroll or sunset saunter along the bay, and the full trip itinerary will be curated by local tourism expert Explore-Oban.com. To enter for a chance to win a trip to 'The Oban Abode' and experience life as a local, click here.

While celebrating Scottish-American Heritage Month festivities, please enjoy a glass of Oban responsibly. To learn more, visit www.obanwhisky.com.

ABOUT OBAN DISTILLERY
The Oban Distillery—one of the oldest and smallest distilleries in Scotland—has been making fine Single Malt Whisky since 1794. Made by a small group of artisans, Oban is distilled in tiny lantern-shaped copper pot stills, which are among the smallest in Scotland. This results in a truly balanced, extremely smooth whisky. Situated on a little bay between the West Highlands and the Islands, a mild maritime climate with a background of heather and peat is perfectly echoed in the malt whisky produced at Oban.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America's Great Wide-Open Spaces

Four Bespoke Bottles of Wyoming Whiskey Curated by the Collection's Creative Director, Harrison Ford, to Benefit The Preservation of America's National Parks

NEW YORK, April 20, 2021  Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America's wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the country in partnership with the National Park Foundation (NPF).  

The first in the collection–Wide Open Spaces – By Air– was inspired by the natural wonders of Wyoming and the beauty of Wyoming's national parks. The collection includes four artfully crafted, one-of-a-kind bottles of Wyoming Whiskey as well as a new National Parks Limited Edition American Whiskey. Beginning today, the National Parks Limited Edition American Whiskey will be available for purchase at Reserve Bar, Flaviar, and select NY, GA, CO and WY retailers, for $49.99. 

"For 35 years or so, I've been lucky enough to have a home in Wyoming. I am proud to work in conjunction with Wyoming Whiskey, my neighbors and friends, in support of the National Park Foundation," said Harrison Ford, Creative Director for the Collection. "I'm very proud of what Wyoming Whiskey is doing with this event, as it is important to protect and restore these national treasures and keep them safe for future generations."

To celebrate the unique and first collection, four custom bottles curated by Wyoming Whiskey and Harrison Ford will be available only through a live virtual auction on April 20 at bit.ly/WideOpenSpacesByAir. The auction will also feature several additional items to bid on from custom merchandise to vacation retreats in support and celebration of the inaugural installment of the collection. All proceeds from the live, virtual auction will benefit NPF.

"The By Air Collection is our tribute to the natural beauty of the very place that inspired our American Whiskey," said David DeFazio, co-founder of Wyoming Whiskey. "We are truly fortunate to live among parks that are national treasures. It is only right that we pay it forward in preserving these wide-open spaces through this annual initiative that supports the National Park Foundation."

Each bottle of the limited-edition, custom By Air series is held within a decorative wooden vessel mirroring Wyoming's topography, hand-carved by natural materials artist Jamison Sellers. Sellers is known for his efficient use of materials and minimal environmental impact of production.

The labels on each bottle are their own work of art, each featuring aerial images captured by celebrated Wyoming photographer Tuck Fauntleroy, known for his abstract and grandiose style of landscape photography. The series of images were curated by award-winning actor and environmentalist Harrison Ford, the creative director of the series.  

"Wyoming Whiskey's support inspires people to celebrate and give back to the treasured places that give us so much," said Stefanie Mathew, senior vice president of corporate partnerships at the National Park Foundation. "The National Park Foundation is thrilled to be the beneficiary of the virtual auction and will use these funds to preserve and protect our national parks for current and future generations."

Celebrating four special landscapes in Wyoming, each bottle is paired with a thoughtfully chosen American Whiskey:

• Barrel #5434, Inspired by Black Sand Basin: Representing both the very best of Wyoming Whiskey's Small Batch Bourbon caramel, orange, and vanilla aroma profile and the perfect Cask Strength barrel. Bottled at cask strength, it has smooth, sweet flavors of orange, vanilla, and caramel, while the palate exudes flavors of grilled white peaches and Chinese 5 spice powder. It is an exceptionally well-balanced, expressive, and elegant Bourbon.
• Barrel #2864, Inspired by Hayden Valley: A big, bold Whiskey with strong shoulders and a surprisingly soft, pleasant finish, this American Straight Whiskey has been taken from a single cask that has rye in the mash bill, uncustomary for Wyoming Whiskey. The deep mahogany Hayden Valley features a mash bill of 48% winter rye, 40% corn, and 12% malted barley and is bottled at cask strength. It displays bold aromas of dark chocolate covered cherries, wintergreen leaves, and Devil's food chocolate cake with coconut and walnut icing. The palate offers intense notes of Demerara sugar, Persian black tea, muddled mint leaves, and dill, with a long, semi-sweet finish
• Barrel #2760, Inspired by Grand Teton: Never released as a single barrel expression before, this Rye Bourbon helps makes up Wyoming Whiskey's Outryder. Taken from a single cask that has a mash bill containing 68% corn, 20% winter rye, and 12% malted barley and bottled at cask strength. It expresses notes of blackberry cobbler with a cinnamon-sprinkled biscuit crust, English sticky toffee pudding, and honeyed hay. The palate finishes with baking spices and orange blossom honey. This is an exceptionally balanced whiskey with great finesse and a spectrum of flavors to suit every palate.
• Barrel #5004, Inspired by Yellowstone Lake: Representing the finest of Wyoming Whiskey's Small Batch Bourbon spiced aroma profile, in addition to being a darker, richer expression of the rare Cask Strength release. Bottled at cask strength, it offers notes of prunes in sweet syrup, black currant, and Persian black tea. The finish is long, with hints of Medjool dates, thick molasses, and savory desert sage blossom honey. It is a complex Bourbon with a wide spectrum of sweet, savory, spicy, smoky, and nutty aromas.

To stay up to date on Wyoming Whiskey's first-ever Wide Open Spaces Collection, visit bit.ly/WideOpenSpacesByAir and connect with @WyomingWhiskey on Instagram. 

RSVP to WyomingWhiskey@HavasFormula.com for more information.  

About the National Park Foundation
The National Park Foundation works to protect wildlife and park lands, preserve history and culture, educate and engage youth, and connect people everywhere to the wonder of parks. We do it in collaboration with the National Park Service, the park partner community, and with the generous support of donors, without whom our work would not be possible. Learn more at www.nationalparks.org.

About Wyoming Whiskey
Based in Kirby, Wyoming, Wyoming Whiskey has had a simple goal: to create America's next great American Whiskey. The company and product are a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them and their whiskey. They use the finest corn, wheat, barley, and water from the Big Horn Basin and promote Wyoming's natural and human resources. Every drop of Wyoming Whiskey's American Whiskey is 100% Wyoming. 

About Edrington
Edrington's vision is that we will give more by building the world's leading portfolio of exceptional super premium spirits.

Our strategy is to intensify our focus on becoming the world's leading super premium brand builder. The Macallan is our central focus supported by Highland Park and The Glenrothes in the fast-growing Single Malt category and Naked in the Blended Malt category.

We have strategic partnerships with Tequila Partida and Wyoming Whiskey in the dynamic Tequila and American Whiskey categories. 

Our portfolio is completed with The Famous Grouse Blended Scotch Whisky and Brugal premium rum in the Dominican Republic.

Edrington is headquartered in Scotland and employs over 3,500 people in its wholly owned and joint venture companies, with over 70% employed overseas. We own our route to market in 15 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements.

Edrington Americas is headquartered in New York, NY with regional offices in Chicago, Miami and Orange County. To learn more visit https://www.edrington.com, and to find our brands visit https://www.findourspirits.com.

Our principal shareholder is The Robertson Trust, which has donated over £283m to charitable causes since 1961. 

Our business model is underpinned by the Edrington values of giving, integrity, excellence and respect.

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