Society Awards Partners with Buffalo Trace Distillery on First-ever Private Purchase of EH Taylor Barrel

NEW YORK, April 13, 2021 Society Awards partnered with our friends at Buffalo Trace Distillery for a first-ever collaboration of its type. We first worked with Buffalo Trace to buy a barrel of ten-year-old Eagle Rare bourbon for our ten-year anniversary in 2017. That barrel was bottled as the Society Awards 10 Year Anniversary Bourbon and then gifted to Society Awards clients. This was a unique opportunity, usually reserved for industry insiders. It was outlined in a Forbes article by spirits journalist John McCarthy.

Our second project with Buffalo Trace was something they had never allowed for a private client. The original barrel we purchased was so special that we were able to ship it to Jalisco Mexico to have a second life aging a fine añejo from Corazón Tequila — another exquisite Buffalo Trace brand. Through this first of its kind partnership between Society Awards and Buffalo Trace, we innovated this idea, which is now offered to all Single Barrel Select clients.

In 2020 we selected a barrel of EH Taylor, one of Buffalo Trace's most exclusive whiskeys. This is the first time they have ever allowed a private purchase of EH Taylor. We are incredibly proud to partner with Buffalo Trace in this project.

The selected barrel — crafted of hearty, new American oak — was filled in fall 2010 with a proprietary rye mash formula. Over the course of the last decade, the skilled artisans at Buffalo Trace Distillery identified this barrel as having the unique character to yield a truly exceptional bourbon deserving of the EH Taylor name. In January 2021, the barrel was finally moved from its home of 10 years on the 8^th floor of warehouse I and bottled exclusively for Society Awards.

Our EH Taylor Single Barrel Bourbon is an incredible spirit that we are excited to share with friends and clients.

About Society Awards

Society Awards is the premier designer and manufacturer of luxury, custom and limited-edition awards. We make more famous, prestigious and televised awards than any brand in history. Our awards and recognition products are crafted with an artistry and mastery that has propelled us to industry leader. Our clients include NATAS Emmy, Academy of Country Music, Billboard, MTV, YouTube Creator Awards, NAACP, NBC's The Voice, American Music Awards, BET, CFDA, ABC's Dancing with the Stars, the Recording Academy, and many others. Learn more about the world's best awards maker at https://societyawards.com/

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery's rich tradition dates back to 1775. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com.

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Laphroaig Unveils 10-Year-Old Sherry Oak Finish

CHICAGO, April 5, 2021- Laphroaig is excited to announce the launch of Laphroaig® 10-Year-Old Sherry Oak Finish – a new take on the globally-adored flagship expression from Islay. The unique expression combines the unforgettable flavor of the Laphroaig Distillery's ionic 10-year-old whisky with the sweet, aromatic flavor from Oloroso Sherry casks. The marriage of casks creates rich, full-bodied flavor with notes of Manuka honey, bacon, and maple syrup alongside the classic smoke, seaweed, and hint of salt that Laphroaig is best known and loved for.

 

Since 1815 Laphroaig has been creating premium single malt Scotch whisky, and the new Sherry Oak finish offers an exciting new flavor profile for lovers of the Scotch's distinguished taste. For the discerning whisky lover, who is drawn to Laphroaig for its unrivalled distinction in aroma and palate, this is a must-have cabinet addition.

"We are thrilled to announce the release of the newest Laphroaig expression. Sherry Oak is an exquisite addition, taking our iconic Laphroaig 10-Year-Old and finishing it in Oloroso Sherry casks, which lend depth and sweetness," says John Campbell, Laphroaig Distillery Manager. "This is a perfect accompaniment to any whisky collection and a celebrated expansion of the Laphroaig range. Laphroaig drinkers are the most passionate Scotch drinkers in the world and with this new offering, we're delighted to give them another Scotch option that embraces our commitments to craftsmanship and innovation."

The Scotch ages for 12-18 months in Oloroso Sherry casks adding complexity and balance, which is sure to pique the curiosity of Laphroaig drinkers around the world. Each cask is carefully selected to complement the discernible character and much-loved taste of Laphroaig.

Laphroaig 10-Year-Old Sherry Finish is bottled at cask strength (48% ABV) and appears auburn and tawny in color.

Limited to 4,450 cases globally, this release will be sought after from whisky enthusiasts all over the world. Available in the U.S. in March 2021, the Laphroaig 10-Year-Old Sherry Finish Scotch has a suggested retail price of $89.99 / 750 mL.

Official Tasting Notes:

Nose:
Sweet and peaty with medicinal notes,
Manuka honey, with strong clove aroma but
also grilled smoky bacon, a distinctive
character of sweet leather, and pine tar.

Colour:
Tawny, Auburn

Palate:
Sweet and aromatic, with rich wax and
furniture polish notes followed by treacle
toffee, maple syrup, bitter dark chocolate
combined with Oak shavings, pine needle
and cedar scented wood.

Maturation:
European Oak Oloroso Sherry Finished + Refill
Oloroso Sherry matured + American Oka ex-
Bourbon Matured

Finish:
The finish is long, sweet-and-spicy with
chestnut and lingering honey.
The finish is long sweet and spicy with
chestnut honey and antiseptic aroma lingering.

Serving:
Best served neat, with ice or a drop of water

ABV:
Bottled at 48% ABV – cask strength

ABOUT LAPHROAIG®

Laphroaig (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It is also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles.

- www.Laphroaig.com

- Twitter.com/Laphroaig

- Facebook.com/Laphroaig

- Instagram.com/Laphroaig

ABOUT BEAM SUNTORY INC.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit, and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Laphroaig® Single Malt Scotch Whisky, 48% Alc./Vol.2021 Laphroaig Import Company, Chicago, IL

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Redwood Empire Whiskey Celebrates Earth Month

GRATON, Calif., April 5, 2021 When Sonoma County-based Purple Brands launched the Redwood Empire Whiskey label in 2017, the goal was to create a special series of high-class whiskeys with dynamic flavor profiles, elegant nuances, and reverence for nature in each sip.

In 2019, the growth of this hot brand went to new heights with the inaugural release of the "Pipe Dream" Bourbon, "Emerald Giant" Rye, and the "Lost Monarch" Blend of Straight Whiskeys. Hand-crafted, with whiskey selections barrel-aged between 4 to 12 years. Each signature blend is named after one of the iconic coast redwood trees found in the Redwood Empire, a stunning collection of old growth forests stretching from south of San Francisco to the Oregon border.

Today, Redwood Empire Whiskey is among the fastest growing craft spirits brands in the country. Sales grew 104% in 2020, powered by award winning whiskey, a powerful visual identity, and an engaging cause marketing program supporting Trees for the Future, a global NGO responsible for planting over 200 million trees worldwide.

To celebrate these achievements during Earth Month in April, Redwood Empire Whiskey will mark Earth Day, Arbor Day and the birthday of revered naturalist John Muir: This includes 30 days of social media posts featuring creative cocktail recipes and updates from our distillers. Additionally, consumers can enter a special consumer sweepstakes for a chance to win a memorable weekend trip to Sonoma County, including travel, accommodations, meals and glamping in the redwoods. The sweepstakes is legal in 35 states and can be entered via QR Code in-store, or by visiting the www.RedwoodEmpireWhiskey.com website. Entrants must be over 21 and no purchase is necessary.

The Earth Month campaign will be supported by festive in-store displays designed to spread the love of Redwood Empire Whiskey and the environment across the nation. And, as always, for every bottle sold, Redwood Empire will plant a tree through its partnership with Trees for the Future.

"More and more consumers are discovering our small-batch whiskeys, and we also want them to discover the beauty of the Redwood Empire," said Jeff Duckhorn, the master distiller of Redwood Empire Whiskey in Graton.

In April, you can also follow the new content each day on Facebook and Instagram (@RedwoodEmpireWhiskey). For more information about the creative Earth Month campaign and the handcrafted, sustainable approach to spirits production at the Redwood Empire distillery in Sonoma County, please visit the website at www.RedwoodEmpireWhiskey.com or https://earthmonth.redwoodempirewhiskey.com/

ABOUT PURPLE BRANDS
Founded by Derek Benham in 2001, Purple Brands is dedicated to creating extraordinary wine and distilled spirits experiences including nationally branded, custom and private label wines for major U.S. and International retailers and restaurateurs. Purple Brands completed its distillery and began production in 2015. Its Redwood Empire Whiskey label and Benham's Gin are sold nationally. For more information, visit Purplebrands.com, Benhamsspirits.com or redwoodempirewhiskey.com, and follow Benham's Gin and Redwood Empire on Instagram and Facebook using @RedwoodEmpireWhiskey and @BenhamsGin.

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