Laphroaig Unveils 10-Year-Old Sherry Oak Finish

CHICAGO, April 5, 2021- Laphroaig is excited to announce the launch of Laphroaig® 10-Year-Old Sherry Oak Finish – a new take on the globally-adored flagship expression from Islay. The unique expression combines the unforgettable flavor of the Laphroaig Distillery's ionic 10-year-old whisky with the sweet, aromatic flavor from Oloroso Sherry casks. The marriage of casks creates rich, full-bodied flavor with notes of Manuka honey, bacon, and maple syrup alongside the classic smoke, seaweed, and hint of salt that Laphroaig is best known and loved for.

 

Since 1815 Laphroaig has been creating premium single malt Scotch whisky, and the new Sherry Oak finish offers an exciting new flavor profile for lovers of the Scotch's distinguished taste. For the discerning whisky lover, who is drawn to Laphroaig for its unrivalled distinction in aroma and palate, this is a must-have cabinet addition.

"We are thrilled to announce the release of the newest Laphroaig expression. Sherry Oak is an exquisite addition, taking our iconic Laphroaig 10-Year-Old and finishing it in Oloroso Sherry casks, which lend depth and sweetness," says John Campbell, Laphroaig Distillery Manager. "This is a perfect accompaniment to any whisky collection and a celebrated expansion of the Laphroaig range. Laphroaig drinkers are the most passionate Scotch drinkers in the world and with this new offering, we're delighted to give them another Scotch option that embraces our commitments to craftsmanship and innovation."

The Scotch ages for 12-18 months in Oloroso Sherry casks adding complexity and balance, which is sure to pique the curiosity of Laphroaig drinkers around the world. Each cask is carefully selected to complement the discernible character and much-loved taste of Laphroaig.

Laphroaig 10-Year-Old Sherry Finish is bottled at cask strength (48% ABV) and appears auburn and tawny in color.

Limited to 4,450 cases globally, this release will be sought after from whisky enthusiasts all over the world. Available in the U.S. in March 2021, the Laphroaig 10-Year-Old Sherry Finish Scotch has a suggested retail price of $89.99 / 750 mL.

Official Tasting Notes:

Nose:
Sweet and peaty with medicinal notes,
Manuka honey, with strong clove aroma but
also grilled smoky bacon, a distinctive
character of sweet leather, and pine tar.

Colour:
Tawny, Auburn

Palate:
Sweet and aromatic, with rich wax and
furniture polish notes followed by treacle
toffee, maple syrup, bitter dark chocolate
combined with Oak shavings, pine needle
and cedar scented wood.

Maturation:
European Oak Oloroso Sherry Finished + Refill
Oloroso Sherry matured + American Oka ex-
Bourbon Matured

Finish:
The finish is long, sweet-and-spicy with
chestnut and lingering honey.
The finish is long sweet and spicy with
chestnut honey and antiseptic aroma lingering.

Serving:
Best served neat, with ice or a drop of water

ABV:
Bottled at 48% ABV – cask strength

ABOUT LAPHROAIG®

Laphroaig (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It is also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles.

- www.Laphroaig.com

- Twitter.com/Laphroaig

- Facebook.com/Laphroaig

- Instagram.com/Laphroaig

ABOUT BEAM SUNTORY INC.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit, and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Laphroaig® Single Malt Scotch Whisky, 48% Alc./Vol.2021 Laphroaig Import Company, Chicago, IL

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Redwood Empire Whiskey Celebrates Earth Month

GRATON, Calif., April 5, 2021 When Sonoma County-based Purple Brands launched the Redwood Empire Whiskey label in 2017, the goal was to create a special series of high-class whiskeys with dynamic flavor profiles, elegant nuances, and reverence for nature in each sip.

In 2019, the growth of this hot brand went to new heights with the inaugural release of the "Pipe Dream" Bourbon, "Emerald Giant" Rye, and the "Lost Monarch" Blend of Straight Whiskeys. Hand-crafted, with whiskey selections barrel-aged between 4 to 12 years. Each signature blend is named after one of the iconic coast redwood trees found in the Redwood Empire, a stunning collection of old growth forests stretching from south of San Francisco to the Oregon border.

Today, Redwood Empire Whiskey is among the fastest growing craft spirits brands in the country. Sales grew 104% in 2020, powered by award winning whiskey, a powerful visual identity, and an engaging cause marketing program supporting Trees for the Future, a global NGO responsible for planting over 200 million trees worldwide.

To celebrate these achievements during Earth Month in April, Redwood Empire Whiskey will mark Earth Day, Arbor Day and the birthday of revered naturalist John Muir: This includes 30 days of social media posts featuring creative cocktail recipes and updates from our distillers. Additionally, consumers can enter a special consumer sweepstakes for a chance to win a memorable weekend trip to Sonoma County, including travel, accommodations, meals and glamping in the redwoods. The sweepstakes is legal in 35 states and can be entered via QR Code in-store, or by visiting the www.RedwoodEmpireWhiskey.com website. Entrants must be over 21 and no purchase is necessary.

The Earth Month campaign will be supported by festive in-store displays designed to spread the love of Redwood Empire Whiskey and the environment across the nation. And, as always, for every bottle sold, Redwood Empire will plant a tree through its partnership with Trees for the Future.

"More and more consumers are discovering our small-batch whiskeys, and we also want them to discover the beauty of the Redwood Empire," said Jeff Duckhorn, the master distiller of Redwood Empire Whiskey in Graton.

In April, you can also follow the new content each day on Facebook and Instagram (@RedwoodEmpireWhiskey). For more information about the creative Earth Month campaign and the handcrafted, sustainable approach to spirits production at the Redwood Empire distillery in Sonoma County, please visit the website at www.RedwoodEmpireWhiskey.com or https://earthmonth.redwoodempirewhiskey.com/

ABOUT PURPLE BRANDS
Founded by Derek Benham in 2001, Purple Brands is dedicated to creating extraordinary wine and distilled spirits experiences including nationally branded, custom and private label wines for major U.S. and International retailers and restaurateurs. Purple Brands completed its distillery and began production in 2015. Its Redwood Empire Whiskey label and Benham's Gin are sold nationally. For more information, visit Purplebrands.com, Benhamsspirits.com or redwoodempirewhiskey.com, and follow Benham's Gin and Redwood Empire on Instagram and Facebook using @RedwoodEmpireWhiskey and @BenhamsGin.

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DEWAR'S to Become 'Official Blended Scotch Whisky of the U.S. Open'

LIBERTY CORNER, N.J., March 25, 2021- The United States Golf Association (USGA) today announced a new multi-year agreement with DEWAR'S® Scotch Whisky to serve as a "Proud Supporter of the U.S. Open Championship."

DEWAR'S will become the official blended Scotch whisky of the U.S. Open, beginning with the 121^st  U.S. Open Championship, scheduled for June 14-20, 2021, at Torrey Pines Golf Course in San Diego, California.

"DEWAR'S blended Scotch whisky, like the game itself, can trace its prestigious lineage to the windswept dunes and lush valleys of Scotland," said Mike Davis, CEO of the USGA. "It's an honor to partner with an iconic brand with a rich history that is often associated with the game. We look forward to collaborating with DEWAR'S on new experiences for U.S. Open Championship fans."

Revered by Scotch whisky drinkers around the globe, DEWAR'S has won more than 1,000 international awards for quality and taste, making it the world's most-awarded blended Scotch whisky.

"DEWAR'S and the U.S. Open Championship share many of the same values rooted in a passion for the game and an embrace of its spirit of sportsmanship, authenticity and camaraderie. We are truly delighted to partner with the U.S. Open Championship to bring exciting and memorable experiences to fans around this special event," commented Brian Cox, Vice President of DEWAR'S North America.

As part of the partnership commitment, DEWAR'S will produce a special limited-edition commemorative bottle each year. The first such edition in 2021 will be a 19-year-old blended Scotch whisky double-aged and finished exclusively in the finest first-fill American ex-bourbon casks, with part of the proceeds going to the benefit of the USGA Foundation. The bottle celebrating the 121^st  U.S. Open Championship at Torrey Pines is expected to be released in the last week of May and will be available from the lead-up to the championship through the final round on Father's Day.

Established in 2017, the USGA Foundation secures resources to fulfill the USGA's commitment to invest in programs and solutions that best serve golf for all who love and play it. The foundation is focused on four (4) impact areas that are essential to the health and future of the game: enhancing the on-course experience for all players, creating a healthier relationship between courses and the environment, celebrating traditions, and preparing future leaders.

About the USGA
The USGA is a nonprofit organization that celebrates, serves and advances the game of golf. Founded in 1894, we conduct many of golf's premier professional and amateur championships, including the U.S. Open and U.S. Women's Open. With The R&A, we govern the sport via a global set of playing, equipment, handicapping and amateur status rules. The USGA campus in Liberty Corner, New Jersey, is home to the Association's Research and Test Center, where science and innovation are fueling a healthy and sustainable game for the future. The campus is also home to the USGA Golf Museum, where we honor the game by curating the world's most comprehensive archive of golf artifacts. To learn more, visit usga.org.

About DEWAR'S Blended Scotch Whisky
Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest blended Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25.  These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs nearly 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited.   

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