Johnnie Walker Swing Blended Scotch Whiskey

Johnnie Walker Swing Blended Scotch Whiskey 40%-ABV 750ml.

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WhistlePig Roadstock Rye Whiskey Finished On The Road With The Gumball 3000

WhistlePig Roadstock Rye Whiskey Finished On The Road With The Gumball 3000 43%-AbV, 750ml.

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Cragganmore 12-Year Speyside Single Malt Scotch Whiskey

Cragganmore 12-Year Speyside Single Malt Scotch Whiskey 40%-ABV 750ml.

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Wild Turkey One Master’s Keep Toasted Oak Finish Kentucky Straight Bourbon

Wild Turkey One Master’s Keep Toasted Oak Finish Kentucky Straight Bourbon 50.5%-AbV 750ml.

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Jim Beam® Debuts National Campaign Encouraging Bored Beer Fans To Take A Break From Beer And Make The Switch To A Refreshing Jim Beam Highball

CHICAGO, Jan. 6, 2021 - Jim Beam^® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option instead of their next beer.

The campaign first aired on Jan. 4 with a new TV spot, "Need a Break From Beer," across multiple national news, entertainment and sports networks, and will run nationally throughout the year. The spot uses classic beer tropes found at any local bar to inspire drinkers to make their next round a Jim Beam Highball. Viewers will immediately recognize a traditionally dressed German couple encouraging an order of a Bavarian-style hefeweizen, an old, mysterious man pushing a dark, heavy brew, and a pair of hipsters, goat in tow, playfully offering a "super-filling IPA with aged goat's milk." The commercial marks the latest collaboration between the world's No. 1 bourbon and global advertising agency adam&eveNYC.

"With the launch of 'Need a Break From Beer,' we're taking a widely enjoyed cocktail that's been trending for years and finally shining the national spotlight on it," said Jessica Spence, president of brands at Beam Suntory. "We know drinkers are getting bored with beer and are looking for new alternatives. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment while at home or in bars when the time is right."

The new campaign spot will air throughout 2021 on more than 20 national TV networks, including sports destinations such as MLB Network and ESPN2, entertainment hubs AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC. Starcom USA oversees media on behalf of Jim Beam.

In addition to media partnerships, Jim Beam will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and value-add packaging. The brand will also host "Beam Gardens" — a playful alternative to traditional beer gardens — in several markets across the country for those in need of a break from beer. These pop-up experiences, appearing where local guidelines and public health conditions allow, will welcome legal-drinking-aged consumers to enjoy Jim Beam Highballs on tap with friends and family.

For more information on the Jim Beam Highball and upcoming Beam Garden events, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or find the Highball recipe at jimbeam.com/cocktails.

About Jim Beam
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's 7^th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Rye, Jim Beam Peach, Jim Beam Apple, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.  
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Two Pilots Moonshine Corn Whiskey

Two Pilots Moonshine Corn Whiskey 50%-ABV 750ml.

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Ezra Brooks elevates flavor profile with the introduction of Ezra Brooks 99

ST. LOUIS, Jan. 6, 2021  Luxco announces the latest addition to its award-winning Ezra Brooks family of products: Ezra Brooks 99, a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow finish, the new Ezra Brooks 99 features the same spicy, ryed-bourbon-mash-bill taste, but with an enhanced flavor profile delivered by the higher proof.

"With Ezra Brooks 99 our goal was to create a higher-proof bourbon without sacrificing the rich notes Ezra Brooks is known for," said John Rempe, master distiller at Lux Row Distillers. "And we achieved that with 99. The result is a smooth, drinkable bourbon with hints of caramel, vanilla, chocolate and spice. We're thrilled to introduce Ezra Brooks 99 to bourbon lovers everywhere."

Ezra Brooks 99 features the distinctive packaging and natural cork closure for which Ezra Brooks is known, along with a prominent "99" proof callout on the label and deep "LUX ROW DISTILLERS" embossing on the bottle's shoulder.

"When you see Ezra Brooks 99, you'll see an elegant, upscale bottle that stands out on the shelf," said Eric Winter, brand manager for Ezra Brooks. "We believe the refined style and honest flavor of Ezra Brooks is amplified in Ezra Brooks 99, giving consumers of the brand even more to connect to."    

Ezra Brooks 99 is competitively priced with other premium American bourbon whiskey brands within its category, and it will be available in a 750 ml bottle nationwide beginning in January 2021. For more information or to find a retailer, visit EzraBrooks.com.

About Luxco

A leading producer, supplier, importer, and bottler of beverage alcohol products, Luxco's mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. In April 2018, Luxco opened its first bourbon distillery – Lux Row Distillers – bringing the Lux family's legacy to the heart of Bourbon Country in Bardstown, Kentucky. Lux Row Distillers is home to many of the company's bourbon brands, such as Ezra Brooks, Rebel, Blood Oath, David Nicholson, and Daviess County. Luxco's innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Flying Ace Craft Spirits American Made Straight Bourbon Whiskey

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Bushmills Irish Whiskey Is Buying America's First Drink Of 2021

BUSHMILLS, Northern Ireland, Jan. 1, 2021  This new year, order a Bushmills Irish Whiskey from a favorite neighborhood pub and the beloved Irish whiskey will cover the cost. Through 400 years of history, Bushmills knows a thing or two about resilience. So, as the country looks ahead to a new year, Bushmills' "First Whiskey of 2021" aims to send America a friendly Irish gesture to help raise spirits by covering the bill for thousands of new year toasts. No matter if ordered in person, takeaway or delivery, Bushmills wants to be the nation's first whiskey of 2021.

To redeem this offer, whiskey lovers 21+ and over can simply buy a Bushmills Irish Whiskey pour or cocktail from a favorite local bar or restaurant, take a photo of the itemized receipt displaying the purchase of Bushmills and upload the receipt through www.Bushmills.com/FirstWhiskey. Valid receipts will receive a reimbursement of up to $6.00 (paid via Venmo, Paypal or Amazon) on purchases from January 1 through March 18, 2021 in participating U.S. states. Official terms and conditions can be found at www.Bushmills.com/FirstWhiskey.

Bushmills' #FirstWhiskey program launches at a time when the bar and restaurant industry needs the support of its patrons. Bushmills Irish Whiskey continues to stand in solidarity with bartenders across the United States and encourages consumers to show support for their favorite local spots by participating. This program follows Bushmills' $200,000 donation to the USBG Foundation's Bartender Emergency Assistance Program earlier this year.  Bushmills plans to offer continued support for U.S. organizations that are providing relief to those affected by the current crisis. For more information, head to @BushmillsUSA.

About Bushmills Irish Whiskey^®
Bushmills^® Irish Whiskey is crafted with care and passion at the world's oldest licensed whiskey distillery, The Old Bushmills Distillery. Bushmills has more than 400 years of whiskey-making heritage, which has been passed down through generations. The brand's award-winning triple distilled single malt whiskeys are renowned for their signature smooth taste and famous house style: Bushmills^® Original, Bushmills^® Red Bush^®, Bushmills^® Black Bush™, Bushmills^® 10 Year Old Single Malt, Bushmills^® 16 Year Old Single Malt and Bushmills^® 21 Year Old Single Malt. Learn more at www.bushmills.com.

Note to Editors: *Rebate not applicable in some states. Reimbursement does not include tax or tip.

Bushmills^® Blended Irish Whiskey.  40% Alc./Vol.  (80 proof).  Trademarks owned by The "Old Bushmills" Distillery Company Limited.  ©2021 Proximo, Jersey City, NJ.  Please drink responsibly.

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Michter's Mourns The Loss Of Master Distiller Emeritus Willie Pratt

LOUISVILLE, Ky., Dec. 28, 2020 It is with profound sadness that Michter's announces the passing yesterday of Master Distiller Emeritus Willie Pratt.

Born in 1942 to a school teacher mother and a coal miner father living in the town of Hazard in Eastern Kentucky, Willie set out to Louisville to seek employment at age 20. He joined the great distiller Brown-Forman, which paid for his education as he attended evening classes and earned his degree from University of Louisville. Willie worked over four decades in a variety of positions at Brown-Forman, where he served for a period of years on the company's committee studying distillation, cooperage, and aging conditions.

 

At age 65, Willie retired from Brown-Forman, but his passion for the bourbon industry led him back to work. In 2007 Willie joined Michter's as its Master Distiller. At the start of his tenure at the company, he oversaw Michter's production program which was conducted at another Kentucky distillery before Michter's could afford its own brick and mortar facility. Eventually Willie oversaw the design and the building of the state-of-the-art Michter's Shively Distillery. When Willie decided to work a reduced schedule, he turned over the Michter's Master Distiller position to Pam Heilmann, who was eventually succeeded by Dan McKee. Willie continued to serve as the company's Master Distiller Emeritus and remained actively involved in Michter's production until his passing.

In 2017 Willie was inducted into The Whisky Magazine Hall of Fame. "To work with Willie and to have him as a friend was a tremendous gift. When the challenges seemed overwhelming, that's when Willie's leadership would shine through. He was a paradigm of strength and courage," said Michter's President Joseph J. Magliocco. Laser focused on quality, Willie was good naturedly referred to as "Dr. No" by the Michter's salespeople for his refusing to release whiskey for bottling until he deemed it just right, even though the whiskey may have been significantly older than the age statement on the label.

Willie was respected and beloved by the Michter's team he helped to build. "Times like this make me realize how fortunate I was to be able to learn from one of the greats in the industry. I'm going to miss standing back in the distillery with Willie, talking about making whiskey and listening to his life stories," said Michter's Master Distiller Dan McKee. Michter's Master of Maturation Andrea Wilson commented, "It is not often in your career you get to sit and listen to someone with over 50 years of experience in this industry who poured his heart and soul into every single detail.  Making bourbon was not a job to Willie, it was pure joy." Michter's Master Distiller Emerita Pam Heilmann said, "It was my pleasure and the opportunity of a lifetime to work with Willie. The years we had together enhanced my learning and grew my knowledge of the bourbon industry by virtue of his wisdom and tutelage."

Willie's hobbies included fishing in Florida, riding motorcycles, and flying his Cherokee four-seater. He is survived by his beloved wife Patsy, his children, his grandchildren, his great grandchildren and his dog Sophie.

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Nashville Craft Distillery Mark’s Mile 3-Year Straight Bourbon Whiskey

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