JACK DANIEL'S® TENNESSEE APPLE Unveils Dynamic Light-Up Mural By Acclaimed Miami Street Artist ABSTRK

MIAMI, Dec. 14, 2020 JACK DANIEL'S^® TENNESSEE APPLE, which couples the unique character of Jack Daniel's Tennessee Whiskey with crisp green apple liqueur for a fresh and rewarding taste, has teamed with Cuban American street artist ABSTRK to produce a dynamic light-up mural honoring Miami's Hispanic community and its ongoing resilience during the pandemic. Marking ABSTRK's first time working with lighting elements, the 20' x 18' art piece creatively blends his signature vivid style with animated LED light accents to capture the always-on energy of the city. Click here to view a behind-the-scenes video of the mural.

During a year in which Hispanic Miamians have faced unprecedented challenges, emblazoned across the mural is the phrase "Carácter Fuerte Y Audaz," which translates to "Strong and Bold Character." Located on NW 6th Ave. between NW 24 & 26 Streets, the piece will exhibit throughout the holiday season until January 8.

Born and raised in Miami, ABSTRK is a Cuban American artist whose family immigrated to the United States in the 1960s during the Pedro Pan and Freedom Flights exiles. With a background in both graffiti and traditional fine art, ABSTRK's work has been praised for its kinetic movement and bold colors. His creations have been featured on canvases at leading art institutions as well as outdoor walls throughout America and the Caribbean.

"For this piece, I was inspired by the diverse color palettes of Miami -- from the sun-tinted beach skylines to the neon-bathed nightlife," said ABSTRK. "This mural is a celebration of my city, my community and my cultural heritage which I'm proud to share with the world. Working with JACK DANIEL'S to bring this to life has been an incredible experience."

"JACK APPLE loves blending the unexpected and that's what this mural -- and Miami -- is all about," said Fabricia da Silva, Field Marketing Manager of Jack Daniel's. "Our role was to provide ABSTRK with a blank canvas and the resources to experiment with new ways of expressing his message. What he created is a love letter to Miami that honors the strength of this great city and its amazing people."

About Jack Daniel's

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Website: www.jackdaniels.com

Please drink responsibly.
JACK DANIEL'S® and JACK DANIEL'S® TENNESSEE APPLE are trademarks of Jack Daniel's Properties, Inc. ©2020 Jack Daniel's® Tennessee Apple Whiskey Specialty, 35% Alcohol by Volume (70 proof), produced and bottled by Jack Daniel Distillery, Lynchburg, Tennessee.

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Holladay Distillery Introduces Whicked Pickle

WESTON, Mo., Dec. 10, 2020- Three guys walk into a boardroom at the end of a long day. One is sipping on a whiskey neat as another opens a jar of spicy dill pickles. Their subsequent banter about the legendary pickleback shot leads to a lightbulb moment. Putting pickle-flavored whiskey in a bottle seemed as obvious as it was exciting.

The result is Whicked Pickle, the latest brand from Missouri-based Holladay Distillery. "This product went from concept to market in a matter of months," said Patrick Fee, the company's Vice President of Marketing. "When the pandemic caused dips in other parts of our business, it allowed us to have some fun with product development."

Whicked Pickle is a dill pickle flavored whiskey with a peppery heat on the finish. It is best enjoyed as a shot, straight or chilled, but it also brings new life to classic cocktails as an unexpected substitution for vodka or gin. With the option of a "Whicked Mary" on the table, the average Bloody Mary bar will never be the same.

The initial product launch in October was limited to Missouri, Kansas, and Wisconsin. The response was immediate, with interest from distributors, retailers, on-premise accounts, and consumers throughout the country. The product is shipping to additional states now, with full national distribution expected in early 2021.

The historic Holladay Distillery is the oldest business in the Kansas City area, founded by the Holladay Brothers in 1856 on land first charted by Lewis & Clark on their Expedition to the West in 1804. It remains a privately-owned American company and is the oldest distillery west of the Mississippi still operating on its original site. In 2015, the company underwent a $10 million renovation of its original 1856 stillhouse and started distilling bourbon on site again for the first time in 30 years. News of its highly anticipated first bourbon release is expected early in the new year.

Holladay Distillery is known for its remarkable track record of innovation. Its brand Tequila Rose, introduced in 1996, was the first cream liqueur on the market that wasn't an Irish cream. The company was one of the first spirits companies to use recyclable PET bottles and has been an industry leader in the reduction of waste in the production of distilled spirits. Its brand 360 Vodka was introduced in 2007 as the world's first eco-friendly vodka and has become the "Vodka of Champions" with landmark partnerships with hometown national sports franchises including the Kansas City Chiefs. The company's 2017 introduction of Five Farms, the world's first farm-to-table Irish cream, was a game-changer in that category, quickly becoming the highest scoring Irish cream liqueur in history. Whicked Pickle is just the latest "first" from a company that has delivered many of them. Stay tuned to see what the distillery might do next.

Please visit www.whickedpickle.com for more information and follow @WhickedPickle on Facebook or Instagram.

Whicked Pickle - 35% alcohol by volume - Product of Holladay Distillery, Weston, Missouri

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Alberta® Premium Introduces Award-Winning Whisky To U.S. For The First Time

 

Following Sellout Success in Canada, Alberta Premium® Cask Strength Rye Whisky Debuts Stateside in Limited Quantities This Month

TORONTO, Dec. 10, 2020 Alberta Distillers, one of the first distilleries to create a true 100% rye whisky, is proud to introduce a limited-edition cask-strength whisky to the U.S. market: Alberta® Premium Cask Strength Rye. Originally released in Canada earlier this year, the limited-edition rye is crafted and distilled in Calgary, Alberta using pure 100% prairie rye mash bills and Rocky Mountain water. The result is a perfectly balanced liquid that reflects the brand's Canadian heritage and expert whisky craftsmanship.

Making a name for itself in the Canadian market, Alberta Premium Cask Strength Rye comes to the U.S. after being sold out for months in Canada. Whisky fans can taste the purity in every bottle, distilled from the finest Canadian prairie grains grown by local farmers and refreshing glacier-fed Rocky Mountain spring water. This limited-edition, 100% rye is a very sippable whisky, best enjoyed neat with a drop of water or on the rocks.

"Alberta Distillers prides ourselves on being the producer of the world's number one selling 100% rye whisky in Alberta® Premium," George Teichroeb, General Manager of Alberta Distillery said. "We wanted to release a cask strength rye so our whisky fans can experience a 100% rye whisky in its purest form: straight from the barrel. This whisky truly is a great representative of our commitment to crafting superior rye whisky."

The original Canadian release of this whisky left a mark on experts and consumers alike this past year, earning accolades such as Double Gold at the San Francisco World Spirits Competition, Best Cask Strength at the Canadian Whisky Awards and Gold at the Canadian Whisky Awards. It's also crafted at the distillery that was awarded the Distillery of the Decade by the Canadian Whisky Awards.

Packaged in an eye-catching, faceted glass bottle, Alberta Premium Cask-Strength Rye features the below characteristics:

• ABV: 63.9% - 66.0%
• Color: Amber gold
• Aroma: Sweet, woody and oaky with a hint of vanilla
• Taste: Exceptionally smooth with notes of caramel, vanilla, and just a hint of chocolate that balance the spiciness of rye and black currant
• Finish: Smooth and lingering with the complexity of spice, warm vanilla and dark fruit

Alberta Premium Cask Strength Rye will be available across the U.S. in very limited quantities with a suggested retail price of $69.95 for a 750ml bottle. For more information on Alberta Distillers visit www.albertadistillers.com.

About Alberta Distillers
Founded in 1946, Alberta Distillers continually sets the gold standard for Canadian spirits, offering distinguished quality at an affordable price. Pure Rocky Mountain water and rich prairie grains—grown by farmers who have worked with us for decades—create the hearty foundation of every handcrafted liquid we make. We're proud to be locally made using only the finest local ingredients. Experience the incredible strength and flavor that can only be found in an award-winning collection like ours. In addition to Alberta Premium, the Alberta Distillers portfolio also includes Banff Ice Vodka, Alberta Pure Vodka, Alberta Springs Whisky, Windsor Canadian Whisky, and Banff Ice Summit Vodka. Visit www.albertadistillers.com for more information.

About Beam Suntory, Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Alberta® Premium Cask Strength Rye Whisky 63.9-66% alc/vol, ©2020 Alberta Distillers, LTD. Chicago, IL

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Roe & Co Blended Irish Whiskey Launches 'Neighbors,' the Brand's First US Campaign, in Partnership with Guinness

NEW YORK, Dec. 8, 2020  It's no secret that good neighbors make for good times, and this year, the need for connection has been at an all time high, leading to a resurgence in people reconnecting with their neighbors. In that spirit, Roe & Co Blended Irish Whiskey has teamed up with Guinness – the distillery's real-life Dublin neighbor – to release new brand spots that showcase the importance of local communities coming together now more than ever before.

Roe & Co Blended Irish Whiskey has teamed up with Guinness – the distillery’s real-life Dublin neighbor – to release new brand spots that showcase the importance of good neighbors.

Starting this month, Roe & Co will be launching the "Neighbors" campaign across social media. The creative will consist of two spots to be released this month, each highlighting the Irish Whiskey's ties to Guinness, while celebrating their status as both new and old neighbors.

Named after George Roe, a true innovator of the golden era of Irish whiskey, Roe & Co's light pear note echoes its heritage from the pear tree that stands on the old George Roe and Co grounds in Dublin dating back to the mid-1800s. George Roe helped build the golden era of Irish whiskey in the 19th century. Their distillery at Thomas Street in Dublin, a neighbor to the well-known Guinness brewery, remains a historic landmark and was once Ireland's largest exporter of whiskey.

Last year, Roe & Co converted the iconic Guinness Power Station into a new urban distillery in the heart of Dublin's whiskey district and adjacent to where the old George Roe and Co distillery once sat.

"Over the last year, Roe & Co has made a new home in an old neighborhood in Dublin, just steps away from St. James's Gate, and we couldn't be more thrilled to once again be neighbors with our friends at Guinness," said Milly Shome, Senior Brand Manager, North American Whiskey. "With the release of the 'Neighbors' campaign, we wanted to showcase the kind of neighborly spirit we believe is worth recognizing and remind everyone that good times are made even better when everyone is being welcomed as part of your community."

Roe & Co is non-chill filtered and bottled at an ABV of 45 percent (90 proof). In the U.S., the Irish Whiskey can currently be purchased in Massachusetts, Connecticut, Rhode Island, New Jersey, New York, Maryland and Washington, D.C. but will also be expanding into the Illinois and Ohio markets at the beginning of 2021.

No matter how you choose to celebrate good neighbors, please remember to drink Roe & Co responsibly. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

About Roe & Co
Roe & Co is named in honor of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century. His distillery, George Roe and Co, extended over 17 acres on Thomas Street in Dublin and was once Ireland's largest distillery.

Diageo will now build on this rich heritage with the creation of a new distillery by converting the historic former Guinness Power House on Thomas Street. Roe & Co is made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks. It has the signature smoothness of Irish Whiskey with remarkable depth of flavor – a luxuriously smooth blend, with a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies. The first blend of Roe & Co debuted in key European cities as part of Diageo's growing Reserve portfolio. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice.

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Johnnie Walker Gets Into The Festive Spirit By Giving The Gift Of One Million Trees

As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch whisky

LONDON, Dec. 8, 2020- The makers of the world's No. 1 Scotch whisky* today announced their vision to plant one million trees across the four corners of Scotland before 2025. The announcement comes as part of an ongoing commitment from Johnnie Walker to reduce its carbon footprint and restore the natural resources it uses when creating its award-winning range of Scotch whiskies.

Julie Bramham, Global Brand Director for Johnnie Walker, said: "Scotland is our homeland. It is where our journey began 200 years ago and it's at the heart of everything that makes our whiskies so special. As we throw open the doors to the next 200 years of our journey, we want to take positive strides forward to nourish and protect the wild Scottish landscapes and pristine natural resources that have shaped our whiskies for generations."

To date, 389,000 of the one million trees have been planted near two of our distilleries in the Scottish Highlands. Over the lifetime of this project, these trees are anticipated to absorb over 69,000 tonnes of C02 - the equivalent of taking 10,500 flights around the world or driving almost half a million times from London to Edinburgh.

At Ballygowan, near Oban distillery, the investment funded the planting of native birch, oak, wild cherry, willow and hazel trees and includes a new tree dedicated to every one of Diageo's 28,000 employees, in partnership with Lupi Moll, Environmental Entrepreneur and Owner of Inverlonan Estates. At Allt Ruadh, near Glen Ord distillery, Johnnie Walker has joined forces with Trees for Life to plant ancient and native trees which will serve as a vital wildlife corridor and increase habitat availability for species including black grouse, crossbills and red squirrels.

Steve Micklewright, CEO of Trees for Life, said: "Rewilding is an investment in a future in which wildlife can flourish and communities can thrive. Johnnie Walker's contribution to the Trees for Life Allt Ruadh project exemplifies this approach. Their support recognises the critical part our wild places play in restoring nature, reversing the climate and biodiversity crises and ultimately creating a landscape in better health for future generations."

Today's commitment follows the recent announcement from parent company, Diageo, of its bold and ambitious goals designed to make a positive impact on the world in the next 10 years, with Johnnie Walker pledging to ensure all production of its world-famous Scotch is carbon neutral and all distilleries are powered by 100% green energy by 2030.

Julie Bramham continued: "As Diageo announces our renewed 10-year action plan, I am proud to have Johnnie Walker at the forefront of this. We're always looking for ways to push the boundaries of Scotch and our approach to these sustainability goals is no different. We will announce more about the steps we're taking at Johnnie Walker to create a more sustainable future over the coming months; our journey towards a better tomorrow is only just beginning…."

For more information on the wider Diageo 2030 sustainability commitments, please visit: www.diageo.com

For more information on the Johnnie Walker 200^th Anniversary story and our celebratory limited editions, please visit: www.johnniewalker.com

Enjoy Johnnie Walker responsibly.

* IWSR 2020

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Former Burgundy Grand Cru Winemaker Redefines Kentucky Bourbon With Saint Cloud Kentucky Bourbon

Ray Walker recently launched Saint Cloud Bourbon. Once known for leaving behind a life in finance to move to Burgundy, France, to make Grand Crus, he is redefining the Kentucky Bourbon landscape by focusing on quality and refinement in his Bourbon and groundbreaking packaging. His time in France included being the first African-American (bi-racial) to make wine in Europe as well as writing his best-selling memoir 'The Road to Burgundy,' as well as features in NYT, Bloomberg, USA Today and Anthony Bourdain's 'No Reservations.'

LOUISVILLE, Ky., Dec. 8, 2020  Ray Walker has hit the ground running with SAINT CLOUD BOURBON, setting his sights on redefining the Kentucky Bourbon landscape. Once a Merrill Lynch financial consultant, he made a name for himself producing wine in one of the world's most hallowed wine regions, Burgundy, France. While in France, he became the first American to produce wine from the famed Chambertin Grand Cru vineyard. The wines produced at Maison Ilan were routinely considered amongst the higher rated and most coveted wines in the region due to their aromatic beauty and grace. Notably, the wines were made using non interventionist methods commonly practiced hundreds of years ago. The winery produced Grand Cru and Premier Cru pinot noir for seven vintages.

SAINT CLOUD BOURBON Inc.

Fast forward four years, and Ray Walker is back with Saint Cloud Kentucky Bourbon. The focus with Saint Cloud is to distill all of the lessons that were learned in French winemaking, while creating a unique entry into the storied ranks of Kentucky Bourbons' finest bourbons. The distillery was created in 2016 with sourced barrels with an aim to spotlight distinctive bourbons showcasing a perfect combination of power and elegance. Each bourbon is selected using upmost care. Science is completely left out of it. This is bourbon as art, as pleasure, and a defiant push against compromise of any sort.

Launched with a blended, under 4-year-old Kentucky Straight Bourbon. In June, Saint Cloud shifted to exclusively producing Single Barrel bourbons with a minimum age statement of 6 years old. The goal is to produce bourbons that place a spotlight on their natural individuality, free from interventions such as filtering, proofing down or secondary finishing. When you drink a glass of Saint Cloud, you are truly getting the same extraordinary experience you'd have from a tasting from the barrel.

Saint Cloud recently began crafting its own bourbon from the ground up. This wheated Kentucky Bourbon will have a long time in barrel prior to release. Saint Cloud is distributed in 10 states across the United States. The distillery recently launched both its 13-year and 7-year-old Kentucky Straight Bourbon Single Barrels that are both bottled at Barrel Proof and Unfiltered.

Saint Cloud is a bourbon for anyone that is looking for an exceptional experience. For more information, including where to find Saint Cloud bourbon, visit www.SaintCloudBourbon.com or email info@saintcloudbourbon.com.

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Jim Beam® Bourbon Is Spreading Kentucky Cheer Through A One-Of-A-Kind, Distillery-Inspired "Beam Snow Globe" Experience

World's No. 1 bourbon will offer the experience to one lucky, legally aged fan looking for a physically distant way to toast the holiday season with family and friends

 

CHICAGO, Dec. 7, 2020 /PRNewswire/ -- This year, the holidays will look very different for people hoping to gather safely with friends and family. That's why, during what's usually the most festive time at the Jim Beam^® American Stillhouse, Jim Beam is bringing that Kentucky hospitality and holiday spirit to one lucky fan's home. Its one-of-a-kind "Beam Snow Globe" experience will allow a small group of friends and family to enjoy holiday cocktails in a physically distanced setting.

Jim Beam is bringing Kentucky hospitality and holiday spirit to one lucky fan’s home with its one-of-a-kind “Beam Snow Globe” experience.

The recipient¹ of the pop-up experience will be treated to a unique snow-globe setup for a night in their front yard, backyard or driveway that includes:

• Three individual enlarged "snow globe" domes (with seating for one to two people in each), adorned with elements inspired by the iconic American Stillhouse in Clermont, Ky.
• A physically distant, licensed bartender to craft classic bourbon cocktails (guests must provide their own bottle of Jim Beam^® – limit two cocktails per guest).
• High-quality speaker systems, allowing you to safely communicate with friends and family and enjoy bluegrass-inspired holiday tunes.
• Glassware, bar tools, mixers, seating and heaters (as needed).²

On Dec. 10, sometime after 12 p.m. EST, one "Beam Snow Globe" experience will be made available for bourbon fans 21+ on the Jim Beam e-Store (jimbeam.com/en/snow-globe-experience) for $17.95, representing the year the Beam family first distilled bourbon. It will be offered on a first-come, first-served basis. The lucky recipient will be sent an email with proof of purchase, followed by an email from a Jim Beam representative in order to schedule the day and time of the experience (available Dec. 17 – 22, subject to local conditions and protocols).

"Here at Jim Beam, we're all about bringing people together safely and responsibly over a glass of bourbon," said Fred Noe, Jim Beam's seventh-generation master distiller. "While we wish we could welcome folks to the Jim Beam American Stillhouse for the holidays this year, instead we're bringing the spirit of Kentucky to a few bourbon lovers with this unique 'Beam Snow Globe' experience and some bourbon cocktails."

Legally aged Jim Beam fans who are unable to snag the unique experience on Dec. 10 will have the chance to purchase a holiday-inspired bourbon cocktail kit for $5 on the Jim Beam e-Store. The kit will be comprised of ingredients for classic cocktails and even some winter swag to help stay warm during physically distant, outdoor happy hours with loved ones.

Those interested in learning more about the "Beam Snow Globe" experience should follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit jimbeam.com.

¹ Recipient and guests must sign a waiver agreeing to safety restrictions regarding physical distancing, mask wearing, sanitation and responsible alcohol consumption. Jim Beam reserves the right to offer a refund or reschedule the experience for a later date depending on local, state and federal regulations or protocols and CDC public health guidance.
² Recipients who purchase the "Beam Snow Globe" experience are required to provide their own bottle of Jim Beam^® Bourbon for the personal bartender.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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