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08 December 2020
Johnnie Walker Gets Into The Festive Spirit By Giving The Gift Of One Million Trees
As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch whisky
LONDON, Dec. 8, 2020- The makers of the world's No. 1 Scotch whisky* today announced their vision to plant one million trees across the four corners of Scotland before 2025. The announcement comes as part of an ongoing commitment from Johnnie Walker to reduce its carbon footprint and restore the natural resources it uses when creating its award-winning range of Scotch whiskies.
Julie Bramham, Global Brand Director for Johnnie Walker, said: "Scotland is our homeland. It is where our journey began 200 years ago and it's at the heart of everything that makes our whiskies so special. As we throw open the doors to the next 200 years of our journey, we want to take positive strides forward to nourish and protect the wild Scottish landscapes and pristine natural resources that have shaped our whiskies for generations."
To date, 389,000 of the one million trees have been planted near two of our distilleries in the Scottish Highlands. Over the lifetime of this project, these trees are anticipated to absorb over 69,000 tonnes of C02 - the equivalent of taking 10,500 flights around the world or driving almost half a million times from London to Edinburgh.
At Ballygowan, near Oban distillery, the investment funded the planting of native birch, oak, wild cherry, willow and hazel trees and includes a new tree dedicated to every one of Diageo's 28,000 employees, in partnership with Lupi Moll, Environmental Entrepreneur and Owner of Inverlonan Estates. At Allt Ruadh, near Glen Ord distillery, Johnnie Walker has joined forces with Trees for Life to plant ancient and native trees which will serve as a vital wildlife corridor and increase habitat availability for species including black grouse, crossbills and red squirrels.
Steve Micklewright, CEO of Trees for Life, said: "Rewilding is an investment in a future in which wildlife can flourish and communities can thrive. Johnnie Walker's contribution to the Trees for Life Allt Ruadh project exemplifies this approach. Their support recognises the critical part our wild places play in restoring nature, reversing the climate and biodiversity crises and ultimately creating a landscape in better health for future generations."
Today's commitment follows the recent announcement from parent company, Diageo, of its bold and ambitious goals designed to make a positive impact on the world in the next 10 years, with Johnnie Walker pledging to ensure all production of its world-famous Scotch is carbon neutral and all distilleries are powered by 100% green energy by 2030.
Julie Bramham continued: "As Diageo announces our renewed 10-year action plan, I am proud to have Johnnie Walker at the forefront of this. We're always looking for ways to push the boundaries of Scotch and our approach to these sustainability goals is no different. We will announce more about the steps we're taking at Johnnie Walker to create a more sustainable future over the coming months; our journey towards a better tomorrow is only just beginning…."
For more information on the wider Diageo 2030 sustainability commitments, please visit: www.diageo.com
For more information on the Johnnie Walker 200th Anniversary story and our celebratory limited editions, please visit: www.johnniewalker.com
Enjoy Johnnie Walker responsibly.
* IWSR 2020
Former Burgundy Grand Cru Winemaker Redefines Kentucky Bourbon With Saint Cloud Kentucky Bourbon
Ray Walker recently launched Saint Cloud Bourbon. Once known for leaving behind a life in finance to move to Burgundy, France, to make Grand Crus, he is redefining the Kentucky Bourbon landscape by focusing on quality and refinement in his Bourbon and groundbreaking packaging. His time in France included being the first African-American (bi-racial) to make wine in Europe as well as writing his best-selling memoir 'The Road to Burgundy,' as well as features in NYT, Bloomberg, USA Today and Anthony Bourdain's 'No Reservations.'
LOUISVILLE, Ky., Dec. 8, 2020 Ray Walker has hit the ground running with SAINT CLOUD BOURBON, setting his sights on redefining the Kentucky Bourbon landscape. Once a Merrill Lynch financial consultant, he made a name for himself producing wine in one of the world's most hallowed wine regions, Burgundy, France. While in France, he became the first American to produce wine from the famed Chambertin Grand Cru vineyard. The wines produced at Maison Ilan were routinely considered amongst the higher rated and most coveted wines in the region due to their aromatic beauty and grace. Notably, the wines were made using non interventionist methods commonly practiced hundreds of years ago. The winery produced Grand Cru and Premier Cru pinot noir for seven vintages.
SAINT CLOUD BOURBON Inc.
Fast forward four years, and Ray Walker is back with Saint Cloud Kentucky Bourbon. The focus with Saint Cloud is to distill all of the lessons that were learned in French winemaking, while creating a unique entry into the storied ranks of Kentucky Bourbons' finest bourbons. The distillery was created in 2016 with sourced barrels with an aim to spotlight distinctive bourbons showcasing a perfect combination of power and elegance. Each bourbon is selected using upmost care. Science is completely left out of it. This is bourbon as art, as pleasure, and a defiant push against compromise of any sort.
Launched with a blended, under 4-year-old Kentucky Straight Bourbon. In June, Saint Cloud shifted to exclusively producing Single Barrel bourbons with a minimum age statement of 6 years old. The goal is to produce bourbons that place a spotlight on their natural individuality, free from interventions such as filtering, proofing down or secondary finishing. When you drink a glass of Saint Cloud, you are truly getting the same extraordinary experience you'd have from a tasting from the barrel.
Saint Cloud recently began crafting its own bourbon from the ground up. This wheated Kentucky Bourbon will have a long time in barrel prior to release. Saint Cloud is distributed in 10 states across the United States. The distillery recently launched both its 13-year and 7-year-old Kentucky Straight Bourbon Single Barrels that are both bottled at Barrel Proof and Unfiltered.
Saint Cloud is a bourbon for anyone that is looking for an exceptional experience. For more information, including where to find Saint Cloud bourbon, visit www.SaintCloudBourbon.com or email info@saintcloudbourbon.com.
07 December 2020
Jim Beam® Bourbon Is Spreading Kentucky Cheer Through A One-Of-A-Kind, Distillery-Inspired "Beam Snow Globe" Experience
World's No. 1 bourbon will offer the experience to one lucky, legally aged fan looking for a physically distant way to toast the holiday season with family and friends
CHICAGO, Dec. 7, 2020 /PRNewswire/ -- This year, the holidays will look very different for people hoping to gather safely with friends and family. That's why, during what's usually the most festive time at the Jim Beam® American Stillhouse, Jim Beam is bringing that Kentucky hospitality and holiday spirit to one lucky fan's home. Its one-of-a-kind "Beam Snow Globe" experience will allow a small group of friends and family to enjoy holiday cocktails in a physically distanced setting.
Jim Beam is bringing Kentucky hospitality and holiday spirit to one lucky fan’s home with its one-of-a-kind “Beam Snow Globe” experience.
The recipient1 of the pop-up experience will be treated to a unique snow-globe setup for a night in their front yard, backyard or driveway that includes:
- Three individual enlarged "snow globe" domes (with seating for one to two people in each), adorned with elements inspired by the iconic American Stillhouse in Clermont, Ky.
- A physically distant, licensed bartender to craft classic bourbon cocktails (guests must provide their own bottle of Jim Beam® – limit two cocktails per guest).
- High-quality speaker systems, allowing you to safely communicate with friends and family and enjoy bluegrass-inspired holiday tunes.
- Glassware, bar tools, mixers, seating and heaters (as needed).2
On Dec. 10, sometime after 12 p.m. EST, one "Beam Snow Globe" experience will be made available for bourbon fans 21+ on the Jim Beam e-Store (jimbeam.com/en/snow-globe-experience) for $17.95, representing the year the Beam family first distilled bourbon. It will be offered on a first-come, first-served basis. The lucky recipient will be sent an email with proof of purchase, followed by an email from a Jim Beam representative in order to schedule the day and time of the experience (available Dec. 17 – 22, subject to local conditions and protocols).
"Here at Jim Beam, we're all about bringing people together safely and responsibly over a glass of bourbon," said Fred Noe, Jim Beam's seventh-generation master distiller. "While we wish we could welcome folks to the Jim Beam American Stillhouse for the holidays this year, instead we're bringing the spirit of Kentucky to a few bourbon lovers with this unique 'Beam Snow Globe' experience and some bourbon cocktails."
Legally aged Jim Beam fans who are unable to snag the unique experience on Dec. 10 will have the chance to purchase a holiday-inspired bourbon cocktail kit for $5 on the Jim Beam e-Store. The kit will be comprised of ingredients for classic cocktails and even some winter swag to help stay warm during physically distant, outdoor happy hours with loved ones.
Those interested in learning more about the "Beam Snow Globe" experience should follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit jimbeam.com.
1 Recipient and guests must sign a waiver agreeing to safety restrictions regarding physical distancing, mask wearing, sanitation and responsible alcohol consumption. Jim Beam reserves the right to offer a refund or reschedule the experience for a later date depending on local, state and federal regulations or protocols and CDC public health guidance.
2 Recipients who purchase the "Beam Snow Globe" experience are required to provide their own bottle of Jim Beam® Bourbon for the personal bartender.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Jim Beam Limited Edition Los Angeles Dodgers 2020 World Champions Kentucky Straight Bourbon Whiskey
Yukon Jack Offers Shot at Upgrading Your Home Hangout
Yukon Jack Offers Shot at Upgrading Your Home Hangout
The ‘Yukon Jack Your Space’ Challenge awarding $500 gift cards and $1,000s in bar swag to revamp your space
Louisville, KY (Nov. 18, 2020) – With winter around the corner, Yukon Jack wants to give your home hangout a rugged, new look as we head into hibernation. Through the Yukon Jack Your Space Challenge, the 100-proof brand is daring people to take their shot at winning a home bar reno-package. Those who accept the challenge and are chosen will receive a ‘Survival Kit’ with more than $1,000 worth of prime bar gear and a $500 gift card — everything they need to thrive this winter in their entertainment room, basement or shed. Ten prize packs will be awarded.
“A lot of people are taking on home improvement projects right now, so we’re giving them the tools needed to ‘Yukon Jack’ their space,” said Julia Watson, Yukon Jack Brand Manager. “It’s our hope they’ll amp up those renovations, and take their home hangouts into a bold and rustic direction.”
How to Enter the ‘Yukon Jack Your Space’ Challenge
From now until Jan. 1, 2021, anyone 21 years of age or older can simply upload a photo of their space and explain why they want to Yukon Jack Your Space with the help of Yukon Jack. You can find the contest entry page at http://bit.ly/YukonJackYourSpace, or you can get to the page by visiting @YukonJack on Facebook or Instagram.
Ten winners will receive a $500 gift card, as well as a Yukon Jack ‘Survival Kit’ prize pack worth more than $1,000. The prize pack includes great gear to Yukon Jack Your Space, including: Portable Bar, Neon Sign, Dartboard, Mini Whiskey Barrel Dispenser, Rocks and Shot Glasses, Leather Coasters and a Patagonia Jacket.
Yukon Jack is best known for the legendary Snakebite, a shot that bites back with a hint of lime; but the potent yet smooth 100-proof brand is also offered in a number of different flavor profiles including:
- Yukon Jack Fire, a smooth whiskey flavor with a bold cinnamon kick.
- Yukon Jack Apple, a classic whiskey taste with a blend of apple and spice.
- Yukon Jack Honey, an authentic whiskey taste with the smooth, sweet finish of honey.
For more information about the Yukon Jack Your Space Challenge, including official rules, visit http://bit.ly/YukonJackYourSpace.
About Yukon Jack
Yukon Jack has an untamed, fearless and bold whiskey flavor, and it’s among the shooter brands from Sazerac Company, Inc. Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. Please Drink Responsibly. Yukon Jack with Natural Whiskey Flavor. Sazerac Company, Louisville KY. 50% Alc./Vol. For more information on Sazerac visit www.sazerac.com, and for Yukon Jack visit www.yukonjack.com.
04 December 2020
High Bank Distillery Whiskey War Master Blend
03 December 2020
01 December 2020
Devils River Whiskey To Open Doors of Brand New Distillery
Sinfully Smooth Whiskey is Making Its Way to the Heart of Downtown San Antonio
SAN ANTONIO, Dec. 1, 2020 Devils River Whiskey, maker of premium small batch whiskeys, will soon be announcing the opening of Devils River Distillery. Located in the historic Burns Building at 401 E. Houston Street, the artisan distillery is a premier whiskey experience just steps to the city's bustling San Antonio River Walk and the Alamo.
Devils River Whiskey's new headquarters is much more than a working distillery. In addition to premium tastings and tours of the company's meticulous production process, guests are invited to kick back and enjoy live music on the rooftop, indulge in tempting appetizers and imbibe sinfully smooth cocktails at the 1920s prohibition era bar.
With over 34-million visitors to San Antonio each year, Devils River Distillery is sure to become a destination in the city's revitalized downtown district. "The opening of Devils River Distillery will allow us to be completely produced, distilled, aged, and bottled in San Antonio," says Mike Cameron, co-founder and Head Distiller. "It's a feat we are most proud of."
Capturing the spirit of San Antonio's deep history of prohibition – an era fraught with rebellion against the government's rules over production, importation and the sale of spirits - the Devils River Whiskey team chose the historic Burns Building as the quintessential location for their new home. "Working with the architects, a design team and the historic society, we were able to build out a gorgeous space that remains true to the historic nature of the building," Cameron explains. "Guests will see the building's original copper hardware and the magnificent floor to ceiling columns from 1919."
In designing a state-of-the-art headquarters for their handcrafted whiskey, the Devils River team worked with distillery artisans to custom design equipment imported from Germany's oldest distillery fabricator. At the forefront of the process: tackling the dual challenge of creating an engaging customer experience while making the distillation process as environmentally conscious and sustainable as possible.
Giving back to the Earth and to the local community served as a twofold objective during the course of construction. As distilleries on average can use over 15,000 gallons of non-potable water each day, the Devils River Distillery installed a proprietary system that allows them to recycle and reuse non-potable water.
With one eye on significantly reducing water consumption, the Devils River Whiskey team has also arranged to donate spent grains to area farmers. An essential step in the whiskey making process, once most of the sugars have been extracted from the mash, often a lot of protein remains behind. Substituting spent grains for corn provides cattle producers a less expensive, nutritious feed ingredient that supports production and maintains meat stability.
Devils River Whiskey is proud to be the first nationally distributed brand to call downtown San Antonio home. "Whether you are booking a distillery tour, venue space or looking for a place to sit and enjoy a Texas evening, the Devils River Distillery will be ready with custom cocktails and great food at our elegant 1920s prohibition style bar," says Eric Hundelt, EVP of Sales and Marketing.
When the Devils River Distillery opens its doors later this year, you can indulge in custom cocktails and Devils River Whiskey inspired bites in the tasting room, open Thursdays 4 pm – 8 pm, Fridays 4 pm – 10 pm, and Saturdays 12 pm - 10 pm. Make sure to stop by the Devils River Distillery gift shop to take home a bottle of Devils River Whiskey and merchandise to commemorate the visit.
The Devils River Distillery will be opening soon. Learn more about its grand opening and offerings online at www.DevilsRiverWhiskey.com/Devils-River-Distillery/.
About Devils River Whiskey
Devils River Whiskey, a premium whiskey company based in San Antonio, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.
Devils River Whiskey is now available in the following 29 states: TX, CA, LA, OK, AR, CO, NE, KS, MO, WI, IL, IN, KY, TN, GA, SC, FL, MD, ME, NJ, RI, MA, NY, CT, AL, NC, PA, DC, and NV.
Devils River Distillery Bottles Single Barrel Bourbon
SAN ANTONIO, Nov. 30, 2020 Something new is shipping from the Devils River Distillery: a smooth and singular creation just in time for the holidays.
Celebrate the season with the latest innovation from the Devils River family of premium whiskeys: Devils River Single Barrel Straight Bourbon Whiskey, a "grain-to-glass" 100% Texas straight bourbon delivering a true, one-of-a-kind taste.
Devils River Single Barrel Straight Bourbon Whiskey is individually bottled at barrel proof from a hand-selected combination of the finest Texas-grown grains. The single barrel approach bestows each bottle with a distinct flavor and, combined with bottling at barrel proof, delivers flavorful and a unique experience. Born and aged for over two years in the blazing heat of the Lone Star State, each exceptional barrel is crafted by Devils River Whiskey head distiller Mike Cameron.
"This is an expression we have been working on for many years," says Mike Cameron, co-founder and president of Devils River Whiskey. "The unique characteristics and complex flavor profile offers a sinfully smooth experience for everyone, from the casual drinker to the bourbon connoisseur."
Devils River Whiskey sources only the finest Texas-grown grains to create the mash bill, making every barrel of Devils River Single Barrel Bourbon genuinely one of a kind. Temperature can play an important role in whiskey distilling, and head distiller Cameron credits the sweltering Texas climate for naturally accelerating the aging cycle of the process. This can ultimately double the aging time of a whiskey in Texas compared to other milder or fluctuating temperature climates.
"Up to 75% of the flavor in whiskey comes from the dark #4 charred oak barrel the whiskey is aged in, this gives Devils River Distillery an advantage to their aging process," said Cameron. Due to the blazing Texas sun, the whiskey extracts more of the complex flavors from the wood staves of the barrel, allowing its distinctive characteristics to shine through.
Texas summers often pass by in a slow haze of heat and humidity, but for Devils River Whiskey, this summer season brought significant growth and innovation. The debut of Devils River Single Barrel Straight Bourbon Whiskey follows in the footsteps of its award-winning release of Devils River Coffee Bourbon, a sinfully steeped whiskey with exquisite smoothness and coffee forward flavor.
Devils River Coffee Bourbon has taken customers and competitions by storm, winning a Gold Medal at the San Francisco World Spirits Competition, Double Gold at the SIP awards and named Texas Flavored Bourbon of the Year at the New York International Spirits Competition.
Starting in December, look for Devils River Single Barrel Straight Bourbon Whiskey at your favorite local retailers later this month. Head over to www.DevilsRiverWhiskey.com to check store availability near you.
Coming soon in 2021, Devils River Whiskey will introduce its highly anticipated Devils River Distiller's Select Straight Bourbon Whiskey. Be sure to follow Devils River Whiskey for updates on the launch of Single Barrel Straight Bourbon Whiskey and Distiller's Select Straight Bourbon Whiskey.
About Devils River Whiskey
Devils River Whiskey, a premium whiskey company based in San Antonio, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.
Devils River Whiskey is now available in the following 29 states: TX, CA, LA, OK, AR, CO, NE, KS, MO, WI, IL, IN, KY, TN, GA, SC, FL, MD, ME, NJ, RI, MA, NY, CT, AL, NC, PA, DC, and NV.










