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Introducing Johnnie Walker Master's Ruby Reserve: Extremely Limited Edition Whisky Celebrating Master Blender Jim Beveridge's 40th Anniversary

LONDON, March 9, 2020Johnnie Walker is delighted to announce the launch of a new Scotch whisky honouring Johnnie Walker Master Blender Jim Beveridge's forty years of exceptional craft and dedication to whisky. 

Johnnie Walker Master's Ruby Reserve is made from some of the finest Scotch in the Johnnie Walker reserves, with Jim personally selecting eight exceptionally rare whiskies that evoke his earliest whisky-making memories to create a unique Scotch that provides a window into his distinguished career.

Johnnie Walker Global Brand Director, John Williams said: "Jim is a giant of our industry and we wanted to make sure we marked this milestone with a truly special whisky. It was a pleasure to ask Jim to craft a Scotch that paid tribute to those whiskies that have left an indelible mark on his career."  

All the whiskies used to create Johnnie Walker Master's Ruby Reserve are at least forty years old and only 398 bottles are being released - an extremely limited run of an incredibly rare liquid.

Jim, who was recently awarded an OBE for his services to Scotch, has dedicated the last four decades to creating extraordinary whiskies that have been enjoyed in more than 180 countries around the world.

For this celebratory limited-edition, Jim, working closely with his team of whisky makers, has chosen whiskies from the 'ghost' distilleries of Cambus, Carsebridge, Pittyvaich and Port Ellen, all perfectly balanced with highly-aged expressions from Talisker, Royal Lochnagar, Glendullan and Cragganmore.

Jim said: "Every whisky that has gone into the creation of this new expression holds a special place in my heart. I worked at each of these distilleries during various points of my career and the flavours and smells of those whiskies transport me back to very happy times throughout my career at Johnnie Walker.

"The 'ghost' whiskies from Cambus, Carsebridge and Pittyvaich bring layers of rich fruit flavour. We've combined this with the flavours of dark chocolate, plums and cherries found in the wonderfully aged expressions of Royal Lochnagar, Glendullan and Cragganmore and the soft aromatic sea salt notes of Talisker and Port Ellen – creating a beautiful, full-bodied whisky." 

This exceptional whisky is presented in a beautiful, hand-crafted golden-red Baccarat crystal decanter. This emblematic colour - a tribute to Jim's ruby anniversary and a hallmark of Baccarat's most exceptional pieces - is the embodiment of unique craftsmanship handed down from generation to generation since the mid-19^th Century. Clear crystal is gradually fused with 24-carat gold powder at exactly 540°C to achieve the iconic golden red finish.     

In addition to marking Jim's ruby anniversary, in 2020 Johnnie Walker will be celebrating 200 years of pushing boundaries with a number of new releases and the opening of Johnnie Walker Princes Street - a landmark visitor experience in the heart of Edinburgh, Scotland.

Johnnie Walker Master's Ruby Reserve has an ABV of 43% and a RRSP of GBP15,000 (including duties and taxes), on sale now.

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DEWAR'S® Launches The World's First Mezcal Cask Finished Scotch Whisky With DEWAR'S Illegal Smooth

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HAMILTON, Bermuda, March 5, 2020  -- DEWAR'S® Scotch Whisky, the world's most awarded blended Scotch whisky, announces the unprecedented first-to-world launch of DEWAR'S Ilegal Smooth: DEWAR'S 8 year-old double-aged Blended Scotch whisky, finished in Ilegal Mezcal casks for a pleasant and unexpectedly sweet, smooth blend with a wisp of smoke. The second in a new cask-finished series of whiskies, DEWAR'S Ilegal Smooth aims to reflect the Scotch spirit's progressive new face and invite in new whisky appreciators through partnering with Ilegal, the leading artisanal mezcal in the US. This follows on from the successful debut of DEWAR'S Caribbean Smooth last September and the ethos of bringing together two exciting cultures, this time with Scotland and Mexico.

"DEWAR'S is thrilled to launch this second in a series of double-aged cask finishes, which further pushes the boundaries of the whisky category in line with DEWAR'S commitment to innovation," says Brian Cox, Vice President, DEWAR'S, North America.

"We've been considering experimenting in the mezcal space for a while and are thrilled to partner with Ilegal for this exciting world first. It's a fortuitous collaboration as there are many parallels between Tommy Dewar, one of the DEWAR'S founders, and John Rexer, founder of Ilegal. They both have grit, wit and passion for creating something new on an ambitious scale – the very best ultra-premium, smooth spirits. DEWAR'S Ilegal Smooth pays homage to both of their successful legacies by dispelling myths about what's possible between whisky and mezcal and ultimately breaking new ground in both categories. The end product says it all," added Cox.

DEWAR'S Ilegal Smooth's 8-year-old mezcal cask finish offers brown spirit drinkers a refreshing alternative. "We've blended our signature recipe of up to 40 single malts and grain whiskies that have laid in casks for at least 8 years, double aged the blend to ensure our distinctive extra smooth DEWAR'S profile, and then finished in ex-Ilegal Mezcal casks, sourced from Oaxaca, Mexico, all fulfilled in our ageing warehouses in Glasgow," says Stephanie Macleod, Master Blender, DEWAR'S. "DEWAR'S Ilegal Smooth's unique flavor profile features subtle notes of caramel, sliced green pepper and a wisp of smoke – making it an ideal pairing for your next dinner party, or as a spirit to enjoy neat, on the rocks or in highball recipes," added Macleod.

"Many of the barrels utilized in aging mezcal are used whisky barrels. It's a nice shift to have our used Ilegal Mezcal barrels crossing borders to age whisky in Scotland.  The finished product is delicious," says Founder of Ilegal Mezcal, John Rexer. Ilegal Mezcal is made in Oaxaca, Mexico by Oaxaqueños. The company is composed of Mexicans, Guatemalans, Mexican Americans, an El Salvadoran American, Venezuelans, an Ecuadorian, New Yorkers, Californians and a Philadelphian … people from an array of ethnicities and cultures. We live, work, and play across borders. This partnership between Ilegal and DEWAR'S is about sharing cultures and creating an opportunity for education around the mezcal category," added Rexer.

The Toasted Citrus Highball is the signature cocktail for DEWAR'S Ilegal Smooth 8-year-old mezcal cask. This is a twist on the classic highball, which Tommy Dewar pioneered.

DEWAR'S Ilegal Smooth 8-year-old mezcal cask finish will be available in a 750ml bottle with an SRP of $21.99. For more information on DEWAR'S Ilegal Smooth and the rest of DEWAR'S whisky products, please visit www.dewars.com or on Facebook, Instagram and YouTube.

DEWAR'S ILEGAL SMOOTH SIGNATURE SERVE: THE TOASTED CITRUS HIGHBALL

2 parts DEWAR'S Ilegal Smooth
1 part Pink grapefruit juice
2/3 part Fresh lemon juice
¼ part Honey water
4 parts Soda water

Glass:
Highball

Garnish:
Pink grapefruit slice

Method: Add all liquid ingredients (except soda) to chilled highball glass. Add cubed ice and soda and stir from bottom of glass, and garnish with pink grapefruit slice.

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25.  These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs nearly 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited.

About Ilegal Mezcal
Ilegal is one of the leading artisanal mezcals in the world. It is from Oaxaca, Mexico and made with sustainable Espadín agave. It is smooth, approachable and ultra-premium. It is called Ilegal because the owner, John Rexer, used to smuggle mezcal from Mexico to Guatemala for his bar, Café No Sé.  Everything Ilegal is full of heart and adventure, great stories and truth wilder than fiction.

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Gentleman Jack Celebrates International Women's Day With "SPIRITUOUS" And Honors The Accomplishments Of Women In America

LYNCHBURG, Tenn., March 2, 2020 Recognized annually on March 8^th, International Women's Day is a day celebrating the social, economic, cultural and political achievements of women across the globe. To commemorate International Women's Day 2020, Jack Daniel's GENTLEMAN JACK is celebrating women's achievements and raising awareness on gender equality by bringing back SPIRITUOUS, an event series honoring women leading in entrepreneurship, community change, innovation and cultural advocacy. The 2020 iteration of the series will hit 20 cities across the nation, with all events taking place on International Women's Day.

According to The 2019 State of Women-Owned Businesses Report, between 2014 and 2019, nationally the number of women-owned businesses climbed 21 percent totaling nearly 13 million, employment grew by 8 percent to 9.4 million, and revenue rose 21 percent to $1.9 trillion. "Gentleman Jack Tennessee Whiskey is created by women and men who are experts in their craftsmanship at the Jack Daniel Distillery," said Mary Beth O'Mara, Gentleman Jack Senior Brand Manager. "Gentleman Jack Spirituous will celebrate the accomplishments female leaders and change agents have within their careers and communities while increasing visibility around the successes of building a gender equal world."

Gentleman Jack's SPIRITUOUS highlights the impact women have in their respective communities – sharing their stories while recognizing their everyday achievements. Each event is designed to fit the uniqueness of its city. Select markets will offer a variety of professional development services for attendees, and all guests can expect an evening of inspiration, empowerment, food, music and cocktails – developed by some of the most influential female mixologists. In addition, Gentleman Jack has teamed up with local, women-focused, nonprofit organizations and will fundraise at respective events.

This year's program will take place in the following cities: Birmingham (AL), Brooklyn (NY), Chicago (IL), Cleveland (OH), Dallas (TX), Denver (CO), Hamilton (NJ), Houston (TX), Indianapolis (IN), Las Vegas (NV), Los Angeles (CA), Louisville (KY), Miami (FL), Memphis (TN), Milwaukee (WI), New York (NY), New Orleans (LA), Nashville (TN), Philadelphia (PA), and San Francisco (CA). For more information on GENTLEMAN JACK'S "SPIRITUOUS" or to register for an event near you, visit GJWOMENSDAY.COM.

About Gentleman Jack
Gentleman Jack Double Mellowed Tennessee Whiskey is charcoal mellowed twice – once before it goes into the barrel and again after it fully matures. The result is an exceptionally smooth whiskey with a rich, rewarding taste. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Rye and Jack Daniel's Country Cocktails. Join the conversation on Facebook at www.facebook.com/GentlemanJack.

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