Beer Finished Whiskey is Foundation of Collaboration Between Indie Whiskey Producer, Oak & Eden, and Craft Brewer, Rahr & Sons

DALLAS, June 12, 2019Dallas-based indie whiskey producer, Oak & Eden has announced the upcoming release of their third small batch creation, The Ale Series, a two-part product collaboration with Rahr & Sons
Brewery (Fort Worth, TX) to create Rahr Soaked Malted Oak and Rahr Soaked Hopped Oak. As with all products in the Oak & Eden lineup, these collaborative expressions begin with Oak & Eden's fully aged whiskey before they are finished with their patented "spire" — a 5" long spiral cut piece of wood that finishes the whiskey in the bottle, as opposed to a secondary barrel. The Rahr Soaked Malted Oak consists of Oak & Eden bourbon infused with a heavily toasted American Oak spire soaked in Rahr & Sons Iron Thistle Scottish Ale. The Rahr Soaked Hopped Oak consists of Oak & Eden rye infused with a lightly toasted American Oak spire soaked in Rahr & Sons Dadgum IPA.

"This has been a collaboration like no other," says Joe Gillidenzopf, CEO of Oak & Eden, "Most people wouldn't think beer and whiskey would go hand-in-hand, but the unique combination of sweet, oaky notes coming from our whiskey, mixed with the depth and character of Rahr & Sons beers produce a rich sensation of whiskey on the palate with beer on the finish."

The Ale Series will be releasing in June 2019 and will be on the shelves early July in Texas and Oklahoma. To learn more, visit oakandeden.com/rahr.

Oak & Eden

Photo credit Blake Verdoorn. Image of Fritz Rahr, founder of Rahr & Sons Brewery and Brad Neathery, cofounder & CMO of Oak & Eden Whiskey.

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Kentucky Peerless to Release First Bourbon in 102 Years

LOUISVILLE, Ky., June 11, 2019 Kentucky Peerless Distilling Company announces the inaugural release of its first bourbon in 102 years. The release date to the public will be June 22, 2019, in limited quantities.

Kentucky Peerless Bourbon - Small Batch

After beginning barreling in March of 2015, the Taylor family has been patiently crafting one barrel at a time making fine rye and bourbon. Corky Taylor, fourth generation and CEO, has been breathing life back into his great-grandfather's legacy that originally started in 1889. Over 10 decades have passed since Peerless Bourbon has been sold and the Peerless four-year-old product will be the first Peerless Bourbon available without a prescription since Prohibition.

Standing true to what the first generation once started, the Taylor family has taken no shortcuts in making a quality product surpassed by none. With the exclusive use of sweet mash instead of sour, non-chilled filtration, barreling product at 107 proof and bottling it as a barrel strength whiskey, Peerless has carefully crafted an independent path that is here to stay.

Peerless Kentucky Straight Bourbon Whiskey can be tasted and purchased after June 22 at the Kentucky Peerless Distilling Company located on 120 N. 10th Street in downtown Louisville and select accounts in Kentucky. The distillery is open to the public on Monday through Saturday from 10 a.m. to 5 p.m. (Thursdays and Fridays until 7 p.m.). Be one of the first on June 22 to experience the limited release of Peerless' first bourbon.

About Kentucky Peerless Distilling Co.

The Peerless family's very first bourbon went into a barrel in 1889. They have since revived the craft in their own state-of-the-art distillery in the Bourbon District, where they use the finest ingredients. The Peerless family believes that patience builds character and fine bourbon and rye can never be rushed. All under one roof, the select Kentucky Peerless grains are milled, cooked, fermented, double-distilled and barreled as bourbon and rye.

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Time to Celebrate: Old Forester Birthday Bourbon Hits Shelves Sept. 2

LOUISVILLE, Ky., June 11, 2019- Old Forester will again celebrate the annual tradition of marking founder George Garvin Brown's birthday with the release of Birthday Bourbon. The highly sought-after vintage-dated release will be the brand's 19^th consecutive iteration.

The 2019 Birthday Bourbon is presented at 105 proof, the highest proof to-date for this special expression. After showing exceptionally unique character during a tasting panel, the 11-year-old barrels were chosen specifically for Birthday Bourbon. The full allotment of product represents one day's production of Old Forester.

"Birthday Bourbon selections have ranged from nine- to 14-years-old since the expression was first launched in 2002," said Jackie Zykan, Old Forester Master Taster. "When selecting the barrels for this year, we found something truly exceptional in this lot and we're proud to call it our 2019 Birthday Bourbon."

A total of 120 barrels were distilled on May 15, 2008 and aged on the second floor of Warehouse I. Master Distiller Chris Morris and Master Taster Jackie Zykan selected and proofed this year's limited edition. With a taste consisting of rich oak spice and blackcurrant coupled with light maple, caramel cake and white floral notes, the 2019 Birthday Bourbon is a one-of-a-kind expression with a truly unique multidimensional profile.

As the brand behind the First Bottled Bourbon™, and the only bourbon brand continuously sold by the same company before, during and after prohibition, Old Forester has had its share of historical milestones it its nearly 150-year history, but quality and consistency has always remained at the forefront.

"September is a special month for us at Old Forester. We get to mark, in a public manner, through a carefully curated expression, the bourbon my great, great grandfather founded. It is a wonderful way to celebrate the legacy George left behind," said Campbell Brown, Old Forester President. "And yes, I wish it was easier to locate!"

Since 2002, Old Forester's Birthday Bourbon has been a favorite amongst critics and whiskey enthusiasts, receiving a multitude of awards and recognition throughout the years. Recent accolades include Outstanding, International Wine and Spirits Competition 2017; Extraordinary, Ultimate Recommendation, Ultimate Spirits Challenge 2017; and Gold Medal at Whiskies of the World 2016.

The 2019 Old Forester Birthday Bourbon is offered at a suggested retail price of $99.99. Roughly 2,200 (six bottle) cases will be available for purchase nationwide, depending on the final yield. To find where you can purchase this year's exclusive Birthday Bourbon, check out OldForester.com for a retailer near you.

Notes from the Master Taster, Jackie Zykan:

Color: Raw Honey

Aroma: Butterscotch and toffee dominate, supported by layers of sweet melon and cornbread

Taste: Rich oak spice and blackcurrant instantly warm coupled with light maple, caramel cake and white floral notes

Finish: Peppermint tea sweetened with honey, with ever long Szechuan Peppercorn

About Brown-Forman:
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52.5% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2019 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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Crown Royal Pushes The Boundaries Of Innovation With Launch Of Limited-Edition, Noble Collection French Oak Cask Finished

GIMLI, Manitoba, June 6, 2019 The Crown Royal brand continues to push the boundaries of innovation with different flavor offerings and finishing techniques, most recently highlighted by the introduction of the newest addition to the Noble Collection, Crown Royal Noble Collection French Oak Cask Finished. This limited-edition expression showcases Crown Royal Fine De Luxe, the standard of excellence for Canadian whisky, finished in new French oak barrels. The result is a whisky with captivating character, body and structure, that is still undeniably Crown Royal smooth.

Crown Royal Noble Collection French Oak Cask Finished

The Noble Collection is a multi-award-winning series of whiskies that are released on an annual basis. Now in its fourth year, each creation has provided an opportunity to highlight the artistry and skill of the Crown Royal Master Distillers and Blenders, who are dedicated to their craft of creating extraordinary whiskies inspired by the brand's long and rich history.

"We're continuously in awe of our Master Distillers and Blenders' ability to surprise and delight with interesting takes on whisky, while still maintaining the premium standards of excellence that distinguishes Crown Royal," said Nicola Heckles, Director, Crown Royal at DIAGEO North America. "Crown Royal Noble Collection French Oak Cask Finished is an example of our commitment to innovation and being unabashedly unafraid to try new things we anticipate people will enjoy."

The famed French oak used in Crown Royal Noble Collection French Oak Cask Finished is sourced from the renowned Vosges region in France, known for its meticulously manicured forests and ideal climate that creates the tightest grain to helps impart subtle flavors and aromas of vanilla and baking spices into the whisky. Once harvested, the oak is open-air seasoned for two years to transform the wood in order to set the stage for the final two-step fire toasting. These precisely toasted new French oak barrels allow the brand to marry Crown Royal Fine De Luxe with rich dark notes of caramel, vanilla and fruit along with a body and structure that can only be achieved through French oak.

"We are honored to share this exceptional whisky and grateful we were given creative liberty to do so.  Our ability to elevate Crown Royal Fine De Luxe using innovative materials to bring out new flavors was an exciting experience for this team of veteran blenders," said Mark Balkenende, Master Blender for Crown Royal. "We are always looking for ways to experiment with the brand's flavor profile and with Crown Royal Noble Collection French Oak Cask Finished, it is evident how intentional changes in barrel selection and aging can enhance the flavor while elevating the signature smoothness of Crown Royal Fine De Luxe."

Crown Royal Noble Collection French Oak Cask Finished is packaged in a sleek bottle with a crystal-cut style base and a resealable cork top. The canister is a rich, deep purple to match the classic Crown Royal regal purple, and it is encased in the brand's iconic purple bag with gold accents, making this whisky the perfect gift to commemorate special occasions and holidays, including Father's Day. Crown Royal Noble Collection French Oak Cask Finished is 80 proof, 40% Alc/Vol and will be available in limited quantities nationwide at the suggested retail price of $59.99 for a 750 mL bottle.

Whether sipped neat or on the rocks, however you choose to enjoy the rich taste of Crown Royal Noble Collection French Oak Cask Finished, please do so responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VIand Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky.  For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

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Introducing The Tyrconnell® 16 Year Old Oloroso & Moscatel Cask Finish Limited-Edition Irish Whiskey

CHICAGO, June 5, 2019 The Tyrconnell^® emerges victorious once again with the debut of its oldest and most unique cask-finished expression to date, The Tyrconnell^® 16 Year Old Oloroso & Moscatel Cask Finish Single Malt Irish Whiskey. Available globally in six countries, it will be released to select U.S. markets in June with a suggested retail price of $100.00 (750ml). Only a limited quantity has been produced due to its age and unique finish.

"We are thrilled to release The Tyrconnell 16 Year Old Oloroso & Moscatel Cask Finish, as the elegant expression demonstrates our commitment to innovation and quality," said John Cashman, Global Irish Whiskey Ambassador for the Kilbeggan Distilling Company. "Building on the success of our award-winning 2017 and 2018 Tyrconnell limited releases, we continued to experiment with different aging techniques and we're intrigued by these distinctively seasoned Spanish casks. The result is a completely unique – and delicious – Irish whiskey unlike any other."

The only Irish whiskey of its kind on the market, this expression was aged for 16 years in American White Oak ex-bourbon barrels before an additional maturation in wine casks from the Andalucia region of Southern Spain, which were initially seasoned with Oloroso sherry before a second seasoning with Moscatel wine. The result has a distinctive sweetness and roundness – honeysuckle, champagne and jasmine notes, with a nutty and caramelized taste that precedes a warm and dry finish with hints of grapefruit.

The Tyrconnell is made of just three ingredients – the finest Irish barley, yeast and pure Irish spring water. Produced in traditional pot stills, it is one of a rare few Irish whiskeys that utilizes double distillation, allowing more of the rich and natural flavors to remain. This creates a whiskey that carries a delicate flavor atop a creamier, more viscous presence.

The Tyrconnell distilling team began experimenting with different finishing techniques after discovering how amenable their light, soft and fruity whiskey was to a cask finish. In 2007, they released its first trio of cask-finished expressions: The Tyrconnell 10 Year Old Madeira Cask Finish, The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Year Old Sherry Cask Finish, all permanent expressions in the brand's portfolio (as well as The Tyrconnell Original which is aged in ex-bourbon casks only). In March 2018, The Tyrconnell 15 Year Old Madeira Cask Finish debuted as a special limited-edition. 

TASTING NOTES: THE TYRCONNELL 16 YEAR OLD OLOROSO & MOSCATEL CASK FINISH

PROOF

46% ABV

AROMA

An effervescent combination of honeysuckle, jasmine and brazil nut envelop the malty peach and ripe red apple skin aromas, with minerality reminiscent of Champagne

TASTE

Minerality continues with a medley of nuts and gooey dark chocolate – caramelized sugars and honeycomb combine with the malt spice for added complexity

FINISH

Dry and tannic as the oak becomes more prevalent but not before citrus and grapefruit leave a distinctive zest at the back of the mouth

The best way to enjoy this whiskey is on the rocks or neat to showcase the fruity aromas on the nose, its sweet, nutty flavor and spicy finish.

The legend of The Tyrconnell was born in 1876, when R. M. Delamere entered his beautiful chestnut colt, Tyrconnell, in the 10^th running of the prestigious National Produce Stakes Horse Race at The Curragh, considered Ireland's most important thoroughbred racecourse. A short thoroughbred with the odds stacked against him – he was far from the 'jolly,' or favorite to win on this fateful day –  but fortune found favor that afternoon as Tyrconnell crossed the finish line in first place, besting horses and oddsmakers alike on his march to victory. 

The against-all-odds victory captured the imagination of the assembled crowd, which included the Watts, an Irish race horse loving family who had built a thriving whiskey distillery. They chose to commemorate Tyrconnell's win by creating a limited edition, small batch whiskey that bore the name of their local champion. Although the Watts family intended to make The Tyrconnell just once, it ended up becoming their most popular whiskey, even claimed to have been the best-selling Irish whiskey in America before Prohibition.

About The Tyrconnell^® Single Malt Irish Whiskey
The Tyrconnell is produced at the Cooley Distillery, nestled in the foothills of the Cooley Mountains in County Louth. The Cooley Distillery, part of the Kilbeggan Distilling Company, has been the driving force behind the Irish Single Malt evolution. Most Irish malt whiskey has traditionally found its way into blended whiskeys, thus it is rare to find Irish malt whiskey bottled in its single malt form. The award-winning Tyrconnell portfolio includes The Tyrconnell, The Tyrconnell 16 Year Old Limited Edition, The Tyrconnell 15 Year Old Madeira Cask Finish Limited Edition and a trio of 10 Year Old cask finished expressions: Madeira Cask, Sherry Cask and Port Cask. The Cooley Distillery also produces the award-winning Kilbeggan Blended Irish whiskey, Kilbeggan Single Grain and Connemara Peated Single Malt Irish whiskey. For more information on The Tyrconnell, please visit www.thetyrconnellwhiskey.com

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Enjoy Responsibly.
The Tyrconnell^® Single Malt Irish Whiskey 46% Alc./Vol. ©2019 Kilbeggan Distilling Import Company, Chicago, IL

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Endless West's Molecular Whiskey, Glyph, Launches In Detroit, Michigan through Great Lakes Wines & Spirits

DETROIT, June 6, 2019 Endless West, the company creating spirits molecule by molecule in less than 24 hours in San Francisco, announced today that their product Glyph, the world's first molecular whiskey, will be available in Michigan through their exclusive partner, Great Lakes Wines & Spirits.

Glyph is the first whiskey ever to be made at the molecular level without any barrel aging. The company uses analytical chemistry to identify the specific molecules responsible for the unique flavors, aromas, and characteristics of various spirits, sources them pure from more efficient sources in nature (like other plants, fruits, and yeasts), then uses these molecules — or 'notes' — as building blocks to create their own original profiles of whiskeys.

"We're making exceptional spirits in new and unexpected ways," said Co-founder & CEO Alec Lee. "As a Michigan native, I'm incredibly excited about launching our whiskey in a city near to my heart. Detroit has always been a place where art and culture push boundaries and that's exactly what we're doing with Glyph. There will always be a place for tradition; I'm excited to be able to tell a story that hasn't been told before."

There are a number of advantages to Endless West's methods compared to conventional spirit production, including greater control and precision over the overall product experience, speed of new product development, and more efficient production methods. Where the typical distillation and barrel aging process for whiskey can take years to decades, Endless West's team of scientists and spirits specialists can develop new variations in just days. This enables them to continuously refine the taste and quality of their whiskeys by incorporating consumer and trade feedback and preferences into their process.

Endless West has been featured in the Wall Street Journal, Vice News, Fortune, and Forbes, and has been awarded several medals in some of the world's most celebrated blind competitions, including a gold award in the 2019 San Diego Wine and Spirits Challenge, and three silver medals from Tastings by the Beverage Testing Institute in 2018, San Francisco World Spirits Competition in 2019, and the Wines & Spirits Wholesalers of America's Tasting Competition in 2019. The company currently self distributes in Northern California and Metro New York through MHW, Ltd. and is launching in Detroit this week through Great Lakes Wines & Spirits. Glyph whiskey currently retails between $35 - $50.

About Endless West

Endless West is a San Francisco based spirits company using innovative methods to create molecular spirits and wines. Its first product, Glyph, is the first whiskey ever to be crafted note by note, using molecules (or flavor and aroma notes) extracted in their purest form from more efficient sources in nature. Unlike conventional whiskeys, Glyph is made without aging or barreling — which means significantly less wood, water and land is used in its production process. Founded in 2015 by scientists Alec Lee and Mardonn Chua, and sommelier, Josh Decolongon, the company is headquartered in San Francisco, California and has raised nearly $13 million in total funding to date. For more information, visit endlesswest.com/glyph.

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The Results Are In: American Whiskey Drinkers Prefer The Taste Of Jim Beam Black ($23) Over One Of The Most Expensive And Rare Bourbons In The World

CHICAGO, June 5, 2019  When considering a bottle of bourbon for an upcoming Father's Day gift, recent survey results prove that taste means more than hype. American whiskey drinkers prefer Jim Beam Black^®, which retails for $23, over one of the most expensive and rare bourbons in the world. Today, Jim Beam^® Bourbon announced results from an independent nationwide blind taste test that show drinkers of American whiskey prefer the taste of Jim Beam Black^® over one of the most iconic bourbons that can cost up to $3,000; respondents also said Jim Beam Black tasted smoother.          

American whiskey drinkers prefer Jim Beam Black over one of the most expensive and rare bourbons in the world.

The Beverage Testing Institute (BTI), an independent, third-party alcohol beverage research firm, conducted the blind taste test in multiple markets across the country. Participants tasted two samples: one being a $23 bottle of Jim Beam Black and the other an iconic bourbon with a limited production that can cost up to $3,000.

"For 224 years, my family has focused on making great bourbon, so people can enjoy quality time with their loved ones, especially on a day like Father's Day," said Fred Noe, Jim Beam's seventh-generation master distiller. "We like to let our bourbon speak for itself, so we're not really surprised by the results of this taste test, which proves that bourbon can be really special and affordable at the same time."

Jim Beam Black is a premium bourbon with a flavorful character made to be sipped and savored and was rated the No. 1 bourbon in the world after winning the Bourbon Trophy, the highest accolade awarded in the bourbon category at the 2016 International Wine & Spirits Competition. The extra time Jim Beam Black spends in rackhouses results in a perfectly aged liquid containing a full-bodied flavor with smooth caramel and warm oak notes.

Not only is Jim Beam Black the preferred choice, but it also has a suggested retail price of $22.99, making it a more accessible option for fathers to enjoy this Father's Day. Gift-givers can also complement their bottle purchase with Jim Beam Black swag, which can be purchased on the e-store at Store.JimBeam.com.

Jim Beam Black is available at select retailers nationwide and can be purchased online at Drizly.com or through the Drizly app.

For more information about Jim Beam Black, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com. 

About Jim Beam^® Bourbon
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's seventh generation master distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller's Masterpiece, Jim Beam Vanilla, Jim Beam Apple, Jim Beam Honey and Jim Beam Kentucky Fire among other offerings.

About the Beverage Testing Institute
The Beverage Testing Institute is the oldest alcohol beverage research firm in the United States. Since 1981 they've been helping beverage companies make smart production and marketing decisions using expert test design, their proprietary data-driven methodology, and industry-leading consumer research.

They conduct year-round, professional evaluations of wines, beers, and spirits in their dedicated tasting lab several days a week to produce the ratings and reviews for their numerous competitions, reviews, and projects. Their blind tasting panels include highly experienced, professional tasters and tastemakers that are industry buyers and experts such as beverage directors, educators, retailers, restaurateurs, mixologists, and prominent beverage writers. For more information about BTI, visit their website: http://www.tastings.com

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