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14 June 2018
13 June 2018
Limited Edition Johnnie Walker Black Label Triple Cask Edition Available Exclusively in Select Travel Retail Stores
World's #1 Scotch whisky and travel retail giant Dufry partner for launch of new whisky
Whisky loving travellers can now indulge in a limited edition Scotch, as the world's No. 1 Scotch whisky[1] brand introduces Johnnie Walker Black Label Triple Cask Edition exclusively to passengers travelling through selected Duty Free Stores around the world.
Johnnie Walker Black Label Triple Cask Edition is a limited-edition whisky inspired by the smooth and deep character of the iconic Johnnie Walker Black Label. Only available in Dufry stores, this new blend offers travellers one new flavour with triple the character.
Enthusiastic about the launch Roger Jackson, Commercial Director Europe & Middle East of Diageo Global Travel said: "We're delighted to release Johnnie Walker Black Label Triple Cask Edition as part of an exclusive partnership with Dufry stores. Shoppers are set to be inspired and excited by the instore tasting opportunities and knowledgeable staff who will explore the creation of this brilliant new blend with whisky fans."
The development of this rich, sweet and spicy Scotch has been led by Johnnie Walker Master Blender, Jim Beveridge, and expert blender, Chris Clark. This new expression has been crafted using three key Speyside Malts from Blair Athol, Cardhu and Strathmill and matured in a combination of Bourbon, Caribbean Rum and Scotch Whisky casks. The result is a wonderfully rich Scotch with layers of sweet vanilla and ginger aromas, toffee and brown sugar notes and a whisper of signature smoke. Johnnie Walker Black Label Triple Cask Edition will be exclusively available at Dufry, the world's leading travel retailer, and will be distributed in over 300 stores worldwide from May 2018.
Eduardo Heusi Pereira, Global Category Director Liquor, Confectionery & Tobacco said: "Johnnie Walker Black Label Triple Cask Edition is a marvellous addition to the portfolio of Johnnie Walker whiskies that are currently proudly stocked in our stores around the globe. We're excited to activate a number of vibrant touchpoints both instore and on online that will provide the opportunity for our shoppers to explore and get their hands on this lively new expression of Johnnie Walker Black Label. Exclusive to only Dufry stores, this makes the perfect unique gift for travellers."
Johnnie Walker Triple casks will be available globally from May, at a recommended price of 28 GBP for a 1L bottle.
Johnnie Walker Black Label Triple Cask Coconut Spritz:
Ingredients:
- 50ml Johnnie Walker Triple Cask
- 75ml Coconut water
- 75ml Soda water
- 1 Dash sugar syrup
Lime zest & mint sprig
Method:
Serve with fresh ice, built in the glass.
(15.8 grams of alcohol per drink)
Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
11 June 2018
09 June 2018
08 June 2018
07 June 2018
06 June 2018
Jack Daniel's Country Cocktails Celebrates LGBTQ Diversity with World's First Projection Mapping Showtruck
LYNCHBURG, Tenn., June 6, 2018 Jack Daniel's Country Cocktails will unveil the first-ever projection mapping showtruck during the LA Pride Festival in West Hollywood on June 9 and 10. The mobile interactive art project, titled "#flavorsofpride", will feature a 3-minute video show that celebrates the LGBTQ community's increasing diversity across genders, ethnicities, sexualities, religions and generations. Festival guests will also be invited to be part of the show by having their faces captured and integrated into the visual content. For those unable to attend LA Pride, Jack Daniel's Country Cocktails encourages supporters to celebrate LGBTQ diversity on social media by sharing their photos and stories using #flavorsofpride.
Projection mapping technology is a new art that takes ordinary objects and transforms them into visual experiences. The technique dates back to the late 1990s, where it was referred to as video mapping, spatial augmented reality, or shader lamps.
The #flavorsofpride projection mapping show will utilize two 3D-printed polygonal mannequins and three of Jack Daniel's signature wooden barrels as its primary canvases. These display surfaces have been custom-mapped to take viewers on a colorful journey that honors individuality and the modern LGBTQ experience. For the soundtrack, Jack Daniel's Country Cocktails has teamed up with LGBTQ singer/actress Mikalah Gordon (American Idol), to feature her latest single, "Cry Love".
The 2018 LA Pride Festival will mark Jack Daniel's sponsorship debut at the annual LGBTQ event. In addition to the showtruck, Jack Daniel's will also be serving Jack Daniel's Country Cocktails to guests 21 and over. Jack Daniel's Country Cocktails come in eight flavors: Jack Apple, Black Jack® Cola, Cherry Limeade, Berry Punch, Downhome Punch®, Lynchburg Lemonade®, Watermelon Punch and Southern Peach™.
"Celebrating individualism and living life on your own terms are hallmarks of the Jack Daniel's legacy, which are also embodied by the mission of LA Pride," said Fabricia da Silva, Brown-Forman Corp. Multicultural Field Marketing Manager. "As a first-time sponsor, we wanted to create something out of the ordinary that demonstrated our commitment to the LGBTQ community. We were inspired by the incredible diversity represented in the LGBTQ experience, which is colorfully represented through our #flavorsofpride project."
"We're honored to have Jack Daniel's as an official sponsor of 2018 LA Pride and be the site of their #flavorsofpride launch," said Estevan Montemayor, CSW / LA Pride Board President. "Both their sponsorship and their show truck will enhance this year's LA Pride Festival which features a diverse array of musical artists, including a number of gay, lesbian, bisexual, and transgender performers across three stages."
For more Jack Daniel's Country Cocktails news and updates visit JackDaniels.com/Country-Cocktails or like the brand on Facebook (Facebook.com/JDCountryCocktails).
About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel'sTennessee Fire, Jack Daniel's Sinatra Select, and Jack Daniel's Country Cocktails.
About Jack Daniel's Country Cocktails
Jack Daniel's Country Cocktails are premium malt beverages from the Jack Daniel's Family of Brands. Jack Daniel'sCountry Cocktails was introduced in May 1992. For more information, please visit www.countrycocktails.com. Jack Daniel's Country Cocktails and their respective flavor names are registered trademarks. © 2018 Jack Daniel's. Jack Daniel Beverage Co., Louisville Ky. Flavored Malt Beverage.
Jack Daniel's reminds you to please drink responsibly.
About Christopher Street West (CSW) & LA Pride
Christopher Street West (CSW), a 501(c)3 non-profit, organized the world's first permitted parade advocating for gay rights on June 28, 1970, as a response to and in commemoration of the Stonewall Rebellion on Christopher Street in New York City the year prior. Since then, we have built a rich history as an active voice for the LGBTQ+ community across the Greater Los Angeles metropolitan area. Today, we continue to produce the globally-recognized LA Pride Parade and Festival every June in the City of West Hollywood. We also organize a number of events throughout the year with our non-profit, philanthropic, community, and corporate partners. Visit lapride.org for more information.
05 June 2018
04 June 2018
Jim Beam Black® Curates The Ultimate Father's Day Gift: The Bonding Over Bourbon Experience
CHICAGO, June 4, 2018 Knowing that sometimes all it takes is a sip of great bourbon and a little extra quality time to deepen bonds, Jim Beam Black® Bourbon has curated the ultimate Father's Day gift this year: The Bonding Over Bourbon Experience by Jim Beam Black®. This once-in-a-lifetime experience allows legal drinking age fans to treat their father (or father-figure) to the ultimate weekend away in the birthplace of bourbon, Kentucky — all for the price of a single bottle of the world's highest rated bourbon¹.
The Bonding Over Bourbon Experience by Jim Beam Black
The Bonding Over Bourbon Experience by Jim Beam Black includes:
- Round-trip flights for two to Kentucky
- Two-night hotel stay in downtown Louisville
- Behind-the-scenes distillery tour at the Jim Beam® American Stillhouse in Clermont, Ky
- Exclusive experience with Jim Beam's 7th Generation Master Distiller, Fred Noe
- Classic Southern Dinner for two in Louisville
- Round of golf at a local premium course
- Limited-edition Jim Beam Black gift box with personalized Father's Day card, decanter, rocks glasses and luggage tag
A select number of The Bonding Over Bourbon Experience packages will be released on Store.JimBeam.com for $24.99² starting Monday, June 4, 2018 at 10am ET. Jim Beam Black will release additional packages leading up to Father's Day, publishing release timing exclusively at Facebook.com/JimBeamUS.
"Father's Day has always been a special day for me to spend quality time with my dad and now my son, Freddie," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "With this unique Father's Day gift package, we hope to provide the perfect setting for fathers and sons or daughters to share some stories, create some new memories and enjoy some good bourbon together with the Beam family."
Jim Beam Black is a premium bourbon with a flavorful character made to be sipped and savored. The patent aging process that Jim Beam Black undergoes brings forward the full flavor and character of a premium bourbon. The price varies by market and product size, which includes 50mL, 375mL, 750mL, 1L, and 1.75L, and is available in bars and retail locations nationwide.
¹ Jim Beam Black® was rated the #1 bourbon in the world after winning the Bourbon Trophy, the highest awarded accolade in the bourbon category at the 2016 International Wine and Spirit Competition (IWSC).
² All income taxes on trip are the purchasers' sole responsibility. Trip purchasers will be issued an IRS Form 1099 for the value of the package, and will be required to fill out an affidavit and W-9 prior to the order being fulfilled and shipped out by Jim Beam.
About Jim Beam® Bourbon
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller's Masterpiece, Jim Beam Vanilla, Jim Beam Apple, Jim Beam Honey and Jim Beam Kentucky Fire among other offerings.










