The Glenlivet® Launches New Mystery Limited-Edition Single Malt Scotch Whisky, The Glenlivet Code

NEW YORK, March 27, 2018 The Glenlivet® takes whisky enthusiasts on a journey of discovery, while also putting their single malt knowledge to the test with the U.S. launch of limited-edition The Glenlivet Code, a mysterious single malt introduced without cask information or tasting notes. Inspired by the iconic British Code breakers, the latest innovation is a unique combination of flavors that will measure the senses of even the most discerning whisky drinker by entering a digital tasting experience where they will be challenged to "Unlock the Taste" of the mystery whisky.

The global launch for The Glenlivet Code is supported by the innovative digital campaign to cement The Glenlivet's role as the definitive Speyside single malt, renowned for its heritage as an authority within the single malts category. Maintaining this exceptional quality that The Glenlivet is famed for, The Glenlivet Code embodies the brand's smooth and fruity tasting notes with some additional twists to unlock. The mystery whisky is crafted from specially selected casks to produce a new, never-before created single malt scotch whisky.

"With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet," said Master Distiller, Alan Winchester. "This year's limited edition is a labyrinth of flavors that will test the senses of even the most discerning whisky drinker and we're excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet."

To begin the decoding challenge, consumers are invited to scan a code on the back of The Glenlivet Code bottle carton using the Shazam app to enter a virtual underground room. There, they will be greeted by a hologram of The Glenlivet's Master Distiller, Alan Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavors for the palate from several possible combinations.

After decoding the flavors of the new whisky, participants will be given a score which they can post on their social channels to see how they rank against their peers. The official tasting notes will be revealed at the end of the year to give consumers the time to discover and enjoy the liquid themselves.

"The unveiling of The Glenlivet Code follows the launch of our latest global campaign, 'The Definitive Whisky, The Glenlivet,' which celebrates the unwavering pursuit of our founder, George Smith, to create The Definitive Speyside single malt," said Patrick Caulfield, Brand Director, The Glenlivet, Pernod Ricard USA. "We continue to follow in our founder's footsteps by acting as a visionary within the category. The Glenlivet Code is our latest example of brand innovation within our portfolio and aims to build consumer knowledge of the single malt category while also developing a deeper understanding of The Glenlivet's award-winning taste."

The Glenlivet Code will be available at U.S. retailers from the end of April 2018 at a suggested retail price of $120 a bottle. Consumers can log onto www.TheGlenlivet.com to find out more about the digital experience and share their experience on social media using #TheGlenlivetCode.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Absolut® Elyx, Aberlour® Single Malt Scotch Whisky, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Lillet®, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 750 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

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Kavalan Enters WWA Whisky "Hall of Fame" in Chinese First

TAIPEI, Taiwan, March 26, 2018  King Car Group Chairman Mr Tien Tsai Lee and group CEO Mr Yu-Ting Lee, are a Chinese first and first father and son to be inducted into the World Whiskies Awards (WWA) "Hall of Fame."

According to the WWA, the award recognises the Lees' standing as two of the "whisky greats" and "the most iconic individuals in the industry."

Damian Riley Smith, WWA CEO called Kavalan's founders the "father and son team who have transformed the global whisky industry, who have shifted its frontiers through entrepreneur passion and innovation."

He described what they had done as "quite truly magnificent in creating a new category, and putting Taiwan on the whisky map, where there was no whisky distilling history ever."

King Car Kavalan CEO Mr YT Lee said "Thank WWA, Kavalan team, the late Dr Jim Swan to make Kavalan's dream come true."

The Hall of Fame is a permanent tribute honouring those individuals who have made a lasting contribution to the world of whisky and, was inspired by the top 100 greatest whisky figures in history who appeared in the 100th edition of Whisky Magazine.

The Kavalan Solist Port won 2018 WWA Single Cask Single Malt Whisky-Best Taiwanese Whisky. WWA has previously given Kavalan two of its biggest awards for the Solist Amontillado Sherry Single Cask Strength which was named the "World's Best Single Cask Single Malt Whisky" in 2016 and its Solist Vinho Barrique, which won the 2015 "World's Best Single Malt Whisky."

King Car Group will launch beer, its latest business, later in the year.

About Kavalan Whisky

Taiwan's first whisky distillery has been pioneering the art of single malt whisky since 2006. Kavalan is aged in intense humidity and heat yet benefits from sea and mountain breezes and the spring water from Snow Mountain, which combine to create Kavalan's signature creaminess. The distillery takes its name from the indigenous name for Yilan County, where it is based, and is backed by 30 years of beverage-making under parent company, King Car Group. It has collected more than 250 gold awards including 8 times world whisky winner and 4 times Spirits Producers of the Year and is available in 68 countries.  Visit www.kavalanwhisky.com/EN/main.aspx

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Two Kentucky Icons Link Up To Create The Jim Beam® Natural Water Sanctuary Alliance At Bernheim Arboretum & Research Forest

CLERMONT, ., March 22, 2018  Two Kentucky icons are embarking on an alliance to preserve and protect the pristine limestone water in the Clermont area.

Jim Beam, the world's No. 1 selling bourbon whiskey, and Bernheim Arboretum & Research Forest, a 15,625 acre privately held forest just south of Louisville, have joined forces to develop a natural water sanctuary on Bernheim grounds immediately adjacent to the Jim Beam distillery.

Beginning as a one-year agreement, the Natural Water Sanctuary Alliance will protect water quality, restore wildlife habitats, and reintroduce native plants and trees. This group is also working toward a long-term agreement to enhance environmental education, improve watershed protection planning, and secure quality water.

"Great bourbon starts with great water," said Freddie Noe, eighth generation Beam Distiller. "In fact, the water in Clermont is one of the main reasons my family chose to settle here back in 1795. Jim Beam bourbon gets its distinct and wonderful taste, in part, from the local water, which is filtered naturally through limestone. We're proud to team up with our neighbors at Bernheim to preserve this vital natural resource."

The Jim Beam Natural Water Sanctuary Alliance at Bernheim Arboretum and Research Forest will concentrate on conservation activities across Bernheim, particularly within the Long-Lick and Wilson Creek watersheds. These areas feature large forest expanses, wetlands and the head waters of three creeks and several small lakes that support wildlife, the surrounding communities, and the production of Jim Beam Bourbon.

Through this alliance, Jim Beam will also support Bernheim's work to protect the federally endangered Indiana Bat, and co-host an annual landowners' workshop to educate the community and promote best practices in water conservation and forest stewardship.

"The importance of clean water cannot be overstated. It's essential for wildlife. It's essential for human life and it's essential to our economy," said Mark Wourms, Bernheim's Executive Director. "We are grateful to have a corporate partner like Jim Beam that values protecting this vital natural resource."

The Natural Water Sanctuary Alliance is the latest example of Beam Suntory's dedication to protecting water and the environment, inspired by corporate parent Suntory Holdings, which has established 20 Natural Water Sanctuaries throughout Japan. These more than 20,000 acres of forest protect quality water to supply its facilities, and nurture surrounding communities for many years to come.

"Both the Beam and Bernheim families have deep Kentucky roots and centuries of heritage in the Clermont area," added Noe. "We have long shared a common respect and love for the land here and we understand the critical role protecting our environment, especially our natural water, plays in our future – not only the future of our business but the future health and well-being of our families, friends and colleagues who call this area home. We feel privileged to be able to give back to the community that has given us so much."

About Beam Suntory
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About Bernheim Arboretum and Research Forest
Bernheim's mission is to connect people with nature. Bernheim is the largest privately held contiguous forest block in the Eastern United States dedicated to conservation and education.  Bourbon maker Isaac Wolfe Bernheim established the arboretum and forest in 1929 as a gift to the people of Kentucky.  Fun, educational programs, diverse tree collections, 40 miles of hiking trails and varied landscapes are available every day except December 25 and January 1.  Admission is free weekdays and to members.  Weekends and holidays have a $5 environmental impact fee per vehicle.  Schools and tour groups are welcome; please call in advance for scheduling and fees.  Bernheim is located in Clermont, Ky., about 20 minutes south of the Louisville airport.   From I-65 take exit 112 and follow the signs. Bernheim is a non-profit organization that relies on memberships, grants and donations for support. Come visit and enjoy the beauty of nature.

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Two Michter's Masters Pamela Heilmann and Andrea Wilson Team Up for One 10 Year Bourbon Release

LOUISVILLE, Ky., March 20, 2018 - After sampling barrels with Michter's Master of Maturation Andrea Wilson, Michter's Master Distiller Pamela Heilmann has approved the April 2018 release of Michter's 10 Year Single Barrel Kentucky Straight Bourbon.

"While grain selection, cooking, yeast, fermentation, and distillation are all critical, the story doesn't end there. So much of the quality of the whiskey comes from what happens after it's put into the barrel. With Pam Heilmann and Andrea Wilson, we have two phenomenal whiskey experts leading our team," said Michter's President Joseph J. Magliocco.

While the position of Master Distiller is well established in Kentucky, the position of Master of Maturation is less common outside of Scotland and Ireland. Wilson's job is to support Heilmann by managing barrel specifications, barrel procurement, heat cycling and monitoring of liquid temperatures during aging, and tracking the maturation of particular barrels like those evaluated for this year's 10 year release. Wilson says, "By having two Masters, Michter's is recognizing that there are two very distinct phases of making Kentucky bourbon. I'm extremely honored to be able to support Pam." Widely respected for her accomplishments in the whiskey world, Wilson was the first woman to ever serve as Chair of the Kentucky Distillers' Association.

As Master Distiller at Michter's, Heilmann occupies the company's "Dr. No" position with ultimate responsibility and ultimate authority to approve all Michter's releases. Before joining Michter's, Heilmann ran Booker Noe Distillery, at that time the largest bourbon distillery in the world, where she was Distillery Manager. "Our goal is to make the greatest American whiskey. At Michter's the standards are incredibly high, and we only release something when it's ready, not just because it's 10 years and a day old," offered Heilmann. "It's great to be able to work with someone as knowledgeable about wood science and whiskey as Andrea. When we tasted this 10 Year Bourbon, both of us were very happy and very excited to release it this year."

The suggested U.S. retail price per 750ml bottle of Michter's 10 Year Bourbon is $120.

Michter's Distillery is located in the Shively section of Louisville, Kentucky, the heart of the American whiskey industry, and has a 145-acre property in Springfield, Kentucky where it will be farming its own non-GMO estate grown grain for whiskey making.  Michter's makes highly acclaimed, limited production whiskeys that have been subject to allocation because demand has exceeded supply. It is renowned for its small batch bourbon, single barrel bourbon, single barrel rye, and small batch American whiskey. For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

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Lost Spirits Named Best Distillery Tour in the World

LOS ANGELES, March 13, 2018  Lost Spirits Distillery announces today that it has scored first place in the Drinks International Tourism Challenge, held at the Wine & Spirit Education Trust's London headquarters.  Lost Spirits is delighted to receive yet another accolade for the celebrated Los Angeles-based distillery to add to its impressive list of awards and honors.

INSIDE Lost Spirits Distillery

Photo Credit: Juliet Frew

Photo Credit: Laurel Dailey

Garnering colorful descriptions such as the "Willa Wonka Booze Factory" and "Disneyland for Adults," Lost Spirits Distillery is one of the most unique experiences in food and beverage.  The distillery reflects head-distiller Bryan Davis'imaginative and experiential culinary philosophy, allowing guests to sample each award-winning spirit in the imagined environment specific to that drink.  The result is a surreal dream-like series of tasting rooms, unlike any other distillery on earth – boat rides, jungle tents, and floating carousels included.  

Earlier in 2018, the Spirits Business Magazine awarded Lost Spirits Distillery the "Global Master" title (it's highest honor) for the distillery experience.

The distillery also won a "Liquid Gold" award in Jim Murray'sWhisky Bible for its work on the Abomination malt whisky and a Distillery Master award for the Lost Spirits "Jamaica" rum – further demonstrating the excellence & creativity that head distiller Bryan Davis has brought to the global rum and whisky communities.

Contact:
Joanne Haruta
191656@email4pr.com
831-235-9400

About Lost Spirits: Lost Spirits Distillery LLC is a celebrated California distillery engaged in the research, design, and creation of new culinary experiences within distilled spirits. Lost Spirits Technology LLC is the technology-development arm of the distillery, and its laboratory is recognized one of the industry's leading research facilities.

About Drinks International: Drinks International is a magazine devoted exclusively to the global spirits, wines and beers market, providing readers of international drinks buyers with news on all the latest developments and trends. The Drinks International Challenge Series celebrates innovation and excellence within the global drinks industry.

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