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13 March 2018

Jim Beam Celebrates Industry First With 15 Millionth Barrel

Jim Beam Celebrates Industry First With 15 Millionth BarrelCLERMONT, Ky., March 12, 2018 Jim Beam® Bourbon, the world's No. 1 bourbon, continues to outpace the industry, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel — a first for Kentucky distilleries — was personally filled and sealed by Seventh Generation Master Distiller Fred Noe and his son Freddie Noe, Eighth Generation Beam Distiller, at the brand's flagship distillery in Clermont, Ky.

"Fifteen million is a big number, but we're a big bourbon," said Fred Noe. "When Jim Beam, my great grandfather, filled his first barrel of whiskey at our Clermont distillery after Prohibition, I doubt he would have predicted that one day we would be a brand known and enjoyed the world over."

The historic milestone, achieved less than two years after the filling of Jim Beam's 14 millionth barrel — the shortest period of time between milestone barrel fills — serves as a testament to the continued global bourbon boom. The growing momentum can be attributed to continued strong sales spurred by rising global demand and the excellent performance of the entire Jim Beam portfolio across the United States, Europe and Southeast Asia.

"We're reaching these milestones faster and faster," said Craig Christenson, vice president global marketing, Jim Beam. "From Russia and Germany to Japan and China – not to mention the United States where Jim Beam is gaining substantial market share, bourbon has become the spirit of choice around the world and we're happy to oblige them by making more. We're the first to reach 15 million and we're not slowing down."

The 15 millionth barrel, signed by employees at the company's Clermont, Boston and Frankfort plants, will join the nearly 2.3 million barrels of bourbon currently aging in Jim Beam's rackhouses across the Commonwealth. It will be stored inside the distillery's historic rackhouse D, a nine-story warehouse rebuilt by Jim Beam after Prohibition on the Clermontdistillery grounds. The rackhouse is open to visitors as part of the Jim Beam® American Stillhouse tour.

Consumer Demand Fuels Category Growth

According to the Kentucky Distillers' Association, bourbon is now an $8.5 billion state industry, supporting more than 17,500 jobs and generating more than $1.8 million in tax revenues annually.

At one time known for one primary product, the iconic Jim Beam portfolio now offers a wide range of award-winning expressions including Jim Beam Black®, Jim Beam® Distillers Cut, Jim Beam® Double Oak, Jim Beam® Devil's Cut®, Jim Beam® Single Barrel, Jim Beam® Bonded, Jim Beam® Rye and Jim Beam® Distiller's Masterpiece.

Jim Beam has continued to expand its operations in Kentucky, fueled by a commitment to innovate and meet surging global consumer demand.

For more information on Jim Beam, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.

About Beam Suntory Inc.

As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Jameson® Irish Whiskey Is Giving Back To Communities By Kicking Off The Love Thy Neighborhood Block Party Tour

NJameson® Irish Whiskey Is Giving Back To Communities By Kicking Off The Love Thy Neighborhood Block Party TourEW YORK, March 13, 2018 Jameson® Irish Whiskey is celebrating and shining a light on the unique tastes, sounds and characters found within the neighborhood bar with the debut of Jameson's Love Thy Neighborhood Block Party Tour.

As a brand born in a local Dublin neighborhood, Jameson has grown up in neighborhood bars across the country with the support of the community – the breweries, the bartenders, the people.

With a nod to the classic neighborhood block party, Jameson is celebrating the aspects and features that make each local neighborhood its own special place.

Kicking off in San Diego, CA on Sunday, April 8, the inaugural Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful will give a first-hand look at Jameson's commitment to local neighborhoods. The block party will feature great food and drinks along with live music from Jameson Music's artists and craft brewers from Jameson's established Drinking Buddies program.

Tickets for the Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful in San Diego are officially on sale for $35 and available for purchase at JamesonBlockParty.com. There is also an EARLY BIRD special, $30($5 off GA ticket of $35) until 3/18. One purchased ticket covers admission into the festival, and includes food and tasting experiences.

"The neighborhood is the center of all that Jameson does. In fact, our local neighborhood in Dublin is where Jameson was born. Local neighborhoods are where Jameson will always be" said Sebastien Borda, Brand Director Jameson Irish Whiskey, Pernod Ricard USA. "Jameson is proud to celebrate the neighborhoods of the U.S. and invite fans to "Love Thy Neighborhood" with us at these block parties, whilst also supporting Keep America Beautiful. These local block parties and communal gatherings celebrate the unique characteristics that make up the distinctive neighborhoods across the country."

Launching in San Diego, CA, the Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful and local affiliate I Love A Clean San Diego, is followed closely by a block party in Nashville, TN and Austin, TX (Keep Austin Beautiful) on the following dates: 

*SAN DIEGO, CA:

Sunday, April 8

*NASHVILLE, TN:

Sunday, April 29

*AUSTIN, TX:

Sunday, May 20

Stay tuned for more information on upcoming Jameson Block Parties in your neighborhood!

To ensure local neighborhoods remain beautiful, safe and fun, Jameson is teaming up with Keep America Beautiful for the Jameson Love Thy Neighborhood Block Party. 100 percent of the proceeds from ticket sales will be used to improve and beautify community environments. Like Jameson, Keep America Beautiful is passionate about the support of local communities.

"As Keep America Beautiful marks our 65th Anniversary, we remain dedicated to inspiring and educating people to improve their communities and celebrate their neighborhoods and we're ecstatic to collaborate on the Jameson Love Thy Neighborhood Block Parties," said Mike Rosen, Chief Marketing Officer at Keep America Beautiful. "When we strengthen the connection between people and their places, we help create communities which are environmentally healthier and economically sound. It's great to see Jameson's enthusiasm for local communities and we're looking forward to these national block parties as a chance to bring neighbors together to enjoy and support their neighborhoods."

Follow @Jameson_us and JamesonWhiskey.com all season-long for more information about upcoming Love Thy Neighborhood Block Parties in your local neighborhood.

TASTE RESPONSIBLY.

JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof).  Product of Ireland. ©2018 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Absolut® Elyx, Aberlour® Single Malt Scotch Whisky, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Lillet®, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 750 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

About Keep America Beautiful

Keep America Beautiful, the nation's iconic community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Celebrating its 65th Anniversary in 2018, Keep America Beautiful strives to End Littering, Improve Recycling and Beautify America's Communities. We believe everyone has a right to live in a clean, green and beautiful community, and shares a responsibility to contribute to that vision.

Behavior change – steeped in education, research and behavioral science – is the cornerstone of Keep America Beautiful. We empower generations of community and environmental stewards with volunteer programs, hands-on experiences, educational curricula, practical advice and other resources. The organization is driven by the work and passion of more than 600 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter and YouTube. Donate and take action at kab.org.

Redbreast 12-Year & 21-Year

Redbreast 12-Year & 21-YearRedbreast 12-Year 40%-ABV 750ml & 21-Year 46%-ABV 750ml.

Redbreast 12-Year & 21-Year

12 March 2018

Jameson Blender’s Dog Irish Whiskey

Jameson Blender’s Dog Irish Whiskey

Jameson Blender’s Dog Irish Whiskey 43%-ABV 750ml.image

09 March 2018

Jameson The Cooper’s Croze Irish Whiskey

Jameson The Cooper’s Croze Irish Whiskey

Jameson The Cooper’s Croze Irish Whiskey 43%-ABV 750ml.image

08 March 2018

Jack Daniel's Tennessee Fire And iHeartMedia Continue Effort In Support Of America's Firefighters And Their Communities

LJack Daniel's Tennessee Fire And iHeartMedia Continue Effort In Support Of America's Firefighters And Their CommunitiesYNCHBURG, Tenn., March 8, 2018  Jack Daniel's Tennessee Fire and iHeartMedia announce the return ofRise From The Fire, a national effort to raise funds for charities that support communities that have been impacted by fire.

Rise From The Fire highlights the efforts of national and local community organizations that benefit the firefighters, fire victims and the fire community. Through a nationwide benefit concert series featuring exclusive performances from surprise headliners, Jack Daniel's Tennessee Fire encourages consumers to support the cause. The brand knows first-hand what devastation can be caused by fires. The Jack Daniel Distillery in Lynchburg, TN experienced a fire in the 1930's that halted operations for several years. The Distillery later reopened with a full fire brigade on the grounds, which is still functional today.

"Rise from The Fire ties directly to an important part of Jack Daniel's history," says Casey Nelson, Brand Director, Jack Daniel's Flavor Portfolio. "We are honored to aid in the effort to support firefighters and their communities across the country"

The Fire Family Foundation, the charitable hand of Firefighters First Credit Union, returns as the national partner organization. Jack Daniel's Tennessee Fire will kick off fundraising efforts with a $25,000 donation to the organization and aim to drive additional donations.

"We are excited to continue our relationship with Jack Daniel's Tennessee Fire for such a worthwhile cause," says Dixie Abramian, Chair, Fire Family Foundation. "Rise From The Fire has truly helped us raise awareness and funds to further support our efforts for the fire community."

In addition to The Fire Family Foundation, Rise From The Fire will benefit local organizations in various cities across the country. Consumers ages 21+ can visit www.JackFire.com for more details on the concert series, how to attend and how to contribute to the cause. 

For Jack Daniel's Tennessee Fire news and updates, follow the brand on social media at Facebook (Facebook.com/JackTNFire), Twitter (Twitter.com/JackFire) and Instagram (Instagram.com/JackFire).

About Jack Daniel's:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel'sTennessee Fire, Jack Daniel's Sinatra Select, Jack Daniel's Tennessee Rye and Jack Daniel's Country Cocktails.

Please Drink Responsibly.

JACK DANIEL'S and TENNESSEE FIRE are registered trademarks of JACK DANIEL PROPERTIES INC. ©2018. Jack Daniel'sWhiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leading audio company in the U.S., iHeartMedia serves over 150 local markets through 849 owned radio stations, and the company's radio stations and content can be heard on AM/FM, on satellite, at iHeartRadio.com, on the company's station websites and on iHeartRadio, iHeartMedia's digital music, podcast, on demand and live streaming radio service, available on over 250 platforms and 2000 devices, including on digital auto dashes, tablets, wearables and smartphones, on virtual assistants, smart speakers, TVs and gaming consoles.

iHeartRadio offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist, on demand features and the top podcasts and personalities. The all-in-one digital service has more than 1.7 billion downloads, 110 million registered users and is the No. 1 commercial radio podcaster in the U.S.

iHeartMedia's platforms include radio broadcasting, online, mobile, digital, social, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.

About Fire Family Foundation

The Fire Family Foundation emanated from the events of 9/11 when over 340 New York City Firefighters were lost in the World Trade Center attacks.  Firefighters First Credit Union was entrusted with charitable donations made by members of the Fire Service and the community.   Millions of dollars were donated to the Credit Union to support the New York City Firefighters and their families. The incredible response resulted in the vision to establish a nonprofit Foundation focused on serving the firefighting community.

Established in 2008, Fire Family Foundation is committed to providing financial assistance, scholarships, and financial education to fire families while supporting other fire charities nationwide. Firefighters are in service to all of our communities. They show up when we need assistance, generally in some of our most vulnerable times. Through medical emergencies, fires, and national disasters, we depend upon firefighters to help us. We believe in helping them and their families to the extent possible during their times of need. The Foundation is committed to these men and women who unselfishly give so much of themselves, often at great risk and impact to family life.

To support or learn more about the Foundation, please visit firefamilyfoundation.org

High Bank Distillery Whiskey War

High Bank Distillery Whiskey War

High Bank Distillery Whiskey War 44%-ABV 750ml bottle.

05 March 2018

Nicole Austin Named General Manager and Distiller of Cascade Hollow Distilling Co. - The Home of George Dickel Tennessee Whisky

NICOLE AUSTIN NAMED GENERAL MANAGER AND DISTILLER OF CASCADE HOLLOW DISTILLING CO. – THE HOME OF GEORGE DICKEL TENNESSEE WHISKY.TULLAHOMA, , March 5, 2018 When Nicole Austin was hand selected by distilling icon Dave Pickerell to be the first employee for his spirits consulting firm in 2012, the spirits industry took note of her fresh thinking and strategic vision.  When The New York Times dubbed her "Bourbon's Master of the Craft" in 2014, the industry applauded her distilling expertise.  When the rye whiskey she helped create won Double Gold at the 2015 San Francisco Spirits Competition, they celebrated her creativity and innovation.  And, this week, when she was named General Manager and Distiller for the newly formed Cascade Hollow Distilling Co., Austin knew she'd found a home in Tennessee.

NICOLE AUSTIN NAMED GENERAL MANAGER AND DISTILLER OF CASCADE HOLLOW DISTILLING CO. – THE HOME OF GEORGE DICKEL TENNESSEE WHISKY.

What was formerly known as the George Dickel Distillery will now be called Cascade Hollow Distilling Co. – the home of George Dickel Tennessee Whisky and future innovation spirits.  George Dickel's "Handmade the Hard Way" approach to making whisky will remain the same and Austin will be charged with overseeing the brand's 148-year legacy of making Tennessee's smoothest, award winning craft whisky.  As General Manager of Cascade Hollow Distilling Co., she will establish the vision of what this new company can be and ignite commercial and innovation strategies for the flagship George Dickel brand, future innovation spirits and the distillery.

"There are so many reasons why I know this position will be a great fit for me – from the jaw dropping beauty of Cascade Hollow to the incredible history of George Dickel," said Austin.  "But, ultimately, it is the freedom to make Cascade Hollow Distilling Co. my home that made up my mind.  As a distiller, strategist and mentor, I've worn a lot of hats in my career which have prepared me for this moment.  Now, it's time for me to draw from those experiences and build a business that creates a fundamental step change in how people think about Tennessee Whisky.  I'm proud to be here and ready to get to work."

"Nicole is absolutely perfect to lead Cascade Hollow Distilling Co. because she brings so much to the table," said Sophie Kelly, SVP of North American Whisk(e)y for Diageo.  "Not only is she an established chemical engineer and distiller, she has a real business mind, an entrepreneurial spirit and a true vision for the future of the company, its brands and the category.  Most importantly, she has all the energy, passion and tenacity to make it real.  George Dickel is a hidden gem in our whisk(e)y portfolio and we're confident Nicole will take it to the next level as she transforms Cascade Hollow Distilling Co. into something truly special."

Austin graduated from Manhattan College with a major in Chemical Engineering in 2006, before landing her position as a Master Blender for Kings County Distillery in 2010.  She then joined The Oak View Spirits consulting firm where she handled everything from raw material sourcing to contract negotiations.  Most recently, Nicole served as Project Commissioning Engineer for William Grant & Sons at the Tullamore Distillery in Ireland.  She's also been a fierce advocate for the distilling industry as a founding board member of the American Craft Spirits Association and co-chair of Legislative, Convention and State Guild Committees.

About George Dickel Tennessee Whisky

Since George A. Dickel bottled his first batch of whisky in 1870 using the fine water from Cascade Springs, adult consumers have been drawn to this Tennessee whisky. Handmade the Hard Way™, all whiskies produced at the George Dickel distillery in Tullahoma, Tenn. are hand crafted with an actual human being present at every step of the process. This personal touch continues to be the backbone of the brand and every bit as important as the rye, corn and barley that make up its Tennessee whiskies. For more information, please visit www.GeorgeDickel.com and always remember to drink responsibly.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

WhistlePig Farmstock Rye (Bottled In Barn)

WhistlePig Farmstock Rye (Bottled In Barn)

WhistlePig Farmstock Rye (Bottled In Barn) 43%-ABV 750ml.

01 March 2018

Crown Royal The Blenders’ Series Blender’s Mash

Crown Royal The Blenders’ Series Blender’s Mash

Crown Royal The Blenders’ Series Blender’s Mash 40%-ABV.

Crown Royal The Blenders’ Series Blender’s MashCrown Royal The Blenders’ Series Blender’s Mash

Woodford Reserve Distiller’s Select

Woodford Reserve Distiller’s SelectWoodford Reserve Distiller’s Select 750ml 45.2%-ABV.

Woodford Reserve Distiller’s Select

Introducing The Tyrconnell® 15 Year Old Madeira Cask Finish, A Limited Edition Irish Whiskey Like None Other

Introducing The Tyrconnell® 15 Year Old Madeira Cask Finish, A Limited Edition Irish Whiskey Like None OtherCHICAGO, March 1, 2018 The Tyrconnell® is proud to announce the debut of one of the most aged expressions within its cask finish portfolio, The Tyrconnell® 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. Released to select U.S. markets this month with a suggested retail price of $100 (750ml), only a limited quantity has been produced due to its age and unique finish.

Announcing the debut of The Tyrconnell 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. This limited edition is aged in American White Oak ex-bourbon barrels for 15 years and then finished in Madeira wine casks resulting in a complex expression with an incredible evergreen forest freshness. This is The Tyrconnell's most aged whiskey finished in Madeira casks. (Photo credit: Beam Suntory)

Aged for 15 years in American White Oak ex-bourbon barrels and then finished in Madeira wine casks from Portugal'sMadeira Island, The Tyrconnell 15 Year Old Madeira Cask Finish is a one-of-a-kind Irish whiskey with an unsurpassed richness and complexity. It is the oldest Madeira cask finished Tyrconnell released.

By 2007, The Tyrconnell distilling team was experimenting with different finishing techniques after discovering how amenable their light, soft and fruity whiskey was to a cask finish. One of the first modern Irish whiskeys aged in Madeira casks, The Tyrconnell 10 Year Old Madeira Cask Finish, was released in 2007 alongside The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Year Old Sherry Cask Finish, all permanent expressions in the brand's portfolio.

"We knew we had discovered something special when we first began experimenting with finishing The Tyrconnell in Madeira casks," says John Cashman, Global Brand Ambassador. "Because we are in the fortunate position of being one of the oldest Irish whiskey-producing companies, we have the patience to wait 15 long years to present something truly remarkable. The 15 year old Tyrconnell finished in Madeira casks is a beautifully rich and spicy spirit, one that I like to enjoy neat or over a few cubes."

The Tyrconnell is made of just two ingredients – the finest Irish barley and pure Irish spring water. These two simple materials are transformed by experienced hands into an Irish whiskey like no other. Produced in traditional pot stills, The Tyrconnell is one of a rare few Irish whiskeys that utilizes double distillation, allowing more of the rich and natural flavors of The Tyrconnell to remain. This creates a whiskey that carries a delicate flavor atop a creamier, more viscous presence.

Aging the whiskey for 15 years before incorporating the Madeira cask finishing method into this unique limited edition has resulted in an even more complex expression with an incredible evergreen forest freshness. The best way to enjoy this sipping whiskey is on the rocks or neat to showcase the rich, sweet aromas on the nose, its fresh flavor and spicy finish.

The legend of The Tyrconnell® was born in 1876, when R. M. Delamere entered his beautiful chestnut colt, Tyrconnell, in the 10th running of the prestigious National Produce Stakes Horse Race at The Curragh, considered Ireland's most important thoroughbred racecourse. A short thoroughbred with the odds stacked against him, fortune found favor that afternoon as Tyrconnell crossed the finish line in first place, besting horses and oddsmakers alike on his march to victory. 

The against-all-odds victory captured the imagination of the assembled crowd, which included the Watts, an Irish race horse loving family who had built a thriving whiskey distillery. They chose to commemorate Tyrconnell's win by creating a limited edition, small batch whiskey that bore the name of their local champion. Although the Watts family intended to make The Tyrconnell just once, it ended up becoming their most popular whiskey, even claimed to have been the best-selling Irish whiskey in America before Prohibition.

TASTING NOTES: THE TYRCONNELL 15 YEAR OLD MADEIRA CASK FINISH

PROOF

46% ABV

AROMA

Wafer biscuit sweet vanilla aromas mingle with banana bread and deep red fruit skin. Very soft and approachable with hazelnut and dark sugar lingering under the surface.

TASTE

Initially soft but then an explosion of spice. Viscous and oily, coating the mouth with stone fruit, hints of Peach Melba and a fresh herbaceous zest.

FINISH

Astonishingly long, initially sweet with the stone fruit to the fore followed closely by burnt orange peel, drying with an almost evergreen forest freshness and a finale of spice that lingers for what seems like an eternity.

The Tyrconnell 15 Year Old Madeira Cask Finish Limited Edition joins, for a limited time, the Tyrconnell portfolio which includes: The Tyrconnell, The Tyrconnell 10 Year Old Madeira Cask Finish, The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Sherry Cask Finish.

About The Tyrconnell® Single Malt Irish Whiskey
The Tyrconnell is produced at the Cooley Distillery, nestled in the foothills of the Cooley Mountains in County Louth. The Cooley Distillery, part of the Kilbeggan Distilling Company, has been the driving force behind the Irish Single Malt evolution. Most Irish malt whiskey has traditionally found its way into blended whiskeys, thus it is rare to find Irish malt whiskey bottled in its single malt form. The award-winning Tyrconnell portfolio includes The Tyrconnell, The Tyrconnell 16 Year Old Limited Edition and a trio of 10 Year Old cask finished expressions: Madeira Cask, Sherry Cask and Port Cask. The Cooley Distillery also produces the award-winning Kilbeggan Blended Irish whiskey, Kilbeggan Single Grain and Connemara Peated Single Malt Irish whiskey. For more information on The Tyrconnell, please visit
www.thetyrconnellwhiskey.com

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Enjoy Responsibly.
The Tyrconnell® Single Malt Irish Whiskey 46% Alc./Vol. ©2018 Kilbeggan Distilling Import Company, Chicago, IL
All trademarks are the property of their respective owner.