"Technology Aged Whisky" Outscores 95% of the World's Best Whiskies, Making History

LOS ANGELES, Oct. 16, 2017 Jim Murray's famous 2018 Whisky Bible has awarded 94 points and its coveted Liquid Gold designation to Lost Spirits Abomination, a peated malt "aged" in just 6 days utilizing Lost Spirits' revolutionary patented technology.

“Technology Aged Whisky” Outscores 95% of the World’s Best Whiskies, Making History

The Whisky Bible contains over 4,600 ratings of the world's top whiskies, and Liquid Gold is only awarded to those scoring at least 94 points -- representing the top 5% of all whiskies cataloged in the "bible."  Lost Spirits has made history by becoming the first spirits-maker to reach the pinnacle of whisky making by "hacking" the chemistry of barrel aging.

Lost Spirits entered two peated malts into the judging: Abomination - Crying of the Puma and Abomination - Sayers of the Law. Both started as Scottish malts so young they cannot yet legally be labeled whisky.  The spirits were then finished in California over 6 days utilizing Lost Spirits' revolutionary patented technology.  The Crying of the Puma expression nearly also achieved the Liquid Gold designation, scoring 93 points.  No additives or flavorings of any kind were utilized from start to finish.

The technology works by exposing oak to high intensity light and heat while suspended in a glass tube filled with unaged or young distilled spirit.  The combination of specific wavelengths of light and heat has been proven to trigger the same chemical reactions that happen in casks aged for many years.   Link.

Lost Spirits Co-Founder and inventor Bryan Davis said, "We created our technology because we wanted to find a better way to make the spirits we like to drink.  We didn't set out to make well-aged spirits more accessible and affordable, by eliminating the time and cost of decades spent aging in a barrel, though our tech does that very well.  Rather we wanted to make some big progress.  We think we've probably done that, but we'll let spirits fans be the judge."

In May 2017, Davis' work was covered in an 8-page spread in WIRED Magazine. Lost Spirits has won numerous awards for its revolutionary spirits-making, including the Global Prize for Innovation from international trade publication, The Spirits Business magazine. According to Huffington Post writer Tony Sachs, "Lost Spirits Abomination may be the future of American Whisky." The Lost Spirits LA Arts District facility has been called the "Willy Wonka Booze Factory" by numerous publications.

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Full List of 16 Jameson Drinking Buddies Collaborations

Limited Edition Beers:

· Boston, Harpoon – Barrel-aged Harpoon IPA

o (IPA) Our classic IPA – a crisp, balanced interpretation of the iconic style – aged in Jameson Whiskey Barrels.

· Chicago, Revolution – Jamo-nilla           

o (Nitro Barrel-aged Imperial Stout) – Barrel-Aged Imperial Stout brewed in collaboration with Jameson Irish Whiskey. Nitrogenation adds a silky mouthfeel, balancing sweetness from dark malts and whole vanilla beans. Four months of aging in Jameson Barrels provides a subtle barrel character that compliments its intricacies.

· Cleveland, Fat Heads – Coco Loco Leprechaun

o (Imperial Coconut Stout) – Dark, sweet, boozy and roasty with a hint of smoke. The coconut softens the mouthfeel and body of this beer, compliments the chocolate and creates a super smooth finish by design.

· DC, Heavy Seas – Heavy Seas Caskmates Loose Cannon

o (IPA) – Our flagship beer, Loose Cannon IPA, wins people over at first smell - its nose bursts with notes of grapefruit, mango, herbs, and pine. Bitterness is somewhat subdued by the floral quality that pervades the taste. Aging this beer in Jameson Irish Whiskey barrels has enhanced the creamy mouthfeel markedly. The whiskey treatment compliments the hop aromas with additional floral, spicy wood, and sweet aromatics. The introduction of spicy, nutty and vanilla notes to from the barrel aging gives this collaborative ale an additional dimension of complexity and depth of flavor.

· Denver, Great Divide – The Smoothness

o (Dark Lager) – Rich, silky dark lager aged in Jameson Caskmates barrels, directly from Ireland. The Smoothness opens with a velvety mouthfeel and rounds out with roasted malt flavors and notes of vanilla and oak.

· Minneapolis, Fulton – Whiskey, War & Peace

o (Barrel Aged Imperial Coffee Stout) – The quiet and harmonious intersection of bold, familiar flavors including dark chocolaty malt, dark roasted coffee and smooth Irish Whiskey.

· MNY, Captain Lawrence – Transatlantic Red

o (Imperial Red Ale) – Aged 2 ½ months in Jameson barrels. 8.5%abv Rich and Malty with just a touch of hops. Hints of charred oak and irish whiskey meld together with the caramel and roasted malts that give the beer its color and texture

· Nashville, Black Abbey – Lorica Special

o (Belgian Style Dubbel) – Malty and rich, this ruby-colored strong Belgian-style ale opens with whiskey, candy sugar and stone fruit. Warming across the pallet and dry in the finish this beer is named for St. Patrick’s Prayer of Protection.

· New Jersey, River Horse – River Horse Craic    

o (Imperial Dry Irish Stout) – Our take on an Irish coffee - an Imperial Dry Irish Stout aged on vanilla and coffee beans.

· NOLA, Parish – Parish Irish Coffee Stout

o (Imperial Coffee Stout) – Wave after wave of rich estate coffee aroma and flavor in harmony with the dark fruit and oak of a decadent barrel aged stout.

· Philly, Sly Fox – O’Reilly’s Extra Stout

o (Export-style Stout) – A more robust version of our Dry-Irish Stout, O’Reilly’s Extra was brewed specifically for the Jameson Caskmates program. Roasted barley, flaked barley, and chocolate malt were used to create a beer that, when finished in Jameson barrels, is full bodied with a smooth mocha finish. Unlike our standard version of O’Reilly’s, this beer is served on co2 to allow the whiskey notes to shine through.

· San Diego , Green Flash – Golden God

o (Blonde Ale) – This beer is meant to both draw inspiration from and complement the unique flavors found in Jameson; earthy malts and a full mouthfeel are balanced by tart notes of green apple, and sharp whiskey.

· Seattle , Bale Breaker – The Ossifier

o (Barrel-Aged IPA) – Brewed in the center of hop field #41, this Imperial IPA went back to the fermenter for more hop additions after months of aging in Jameson whiskey barrels.

· Tampa, Cigar City – Beoir Le Caife

o (Brown Ale) – Gaelic for "beer with coffee", this full bodied brown ale boasts coffee beans that had been aged inside Jameson Irish Whiskey Barrels.

· Vegas, Big Dogs – Man’s Best Friend

o (Belgian Dark Strong) – This specialty beer will pour reddish brown in color with a tannish dissipating head. Aromas of wood and barrel come through, along with caramel, dark fruit, banana, and bread. A well-balanced barrel aged beer with complimenting complex aromas and flavors.

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The Macallan 40-Year 2017 Release

The Macallan 40-Year 2017 Release 44%-ABV 750ml.

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Introducing 'Patrón en LALIQUE: Serie 2'

PARIS, France and ATOTONILCO EL ALTO, Jalisco, Mexico, Oct. 16, 2017  Combining Mexico's mastery of artisanal tequila and France's crown jewel of the crystal industry, Patrón tequila and LALIQUE have come together, once again, for an exclusive collaboration: Patrón en LALIQUE: Serie 2.

In 2015, Patrón and LALIQUE released, to great acclaim, the first in this landmark series, Patrón en LALIQUE: Serie 1. That limited edition crystal decanter was influenced by René Lalique's early Art Nouveau style, which he pioneered in the late 19th^th century. In the 1920s, René was one of the moving spirits and principal influencers of Art Déco.  Following that progression, for Patrón en LALIQUE: Serie 2, LALIQUE's master artisans have created a stunningly elegant crystal decanter inspired by Lalique's signature Art Déco design and avant-garde vision.  Both France and Mexico share a claim to the Art Déco movement, and this extraordinary bottle captures that collective design sensibility.

"Both Patrón and LALIQUE are likeminded in our steadfast dedication and commitment to quality and craftsmanship. It's what first brought us both together two years ago to create this first-of-its-kind collaboration, and those bonds are just as strong today as we proudly introduce the second release in this groundbreaking series," says Ed Brown, President and CEO of Patrón Spirits International.

Silvio Denz, Chairman and CEO of LALIQUE, says, "We are proud to partner with Patrón again on this second edition. Our two brands share strong and mutual values of creativity, and artistry, both striving for uncompromising quality and excellence.  Creating such an exceptional decanter is very challenging and represents countless hours of work due to the finesse of the design. Our master craftsmen put all of their savoir-faire and passion into producing each bottle, signifying their unwavering commitment to mastery and beauty."

Only 299 bottles of Patrón en LALIQUE: Serie 2 have been created, each skillfully handmade and individually numbered at LALIQUE's glass factory in Wingen-sur-Moder, in Alsace, France. In this region of tremendous glassmaking tradition, LALIQUE's dedicated glassmakers combine an exceptional mastery of modern techniques and traditional skills throughout the complex crystal making process. Each piece is blown, pressed, fashioned, cut, engraved, polished and signed.

The bottle is characterized by straight lines and the graceful contrast between clear and frosted finishes, emblematic of LALIQUE's iconic, signature style. Its simple yet refined design was inspired by Mexico's indigenous Weber Blue Agave plant from which tequila is produced. The decanter's rounded crystal stopper is amber in color, to marry with the hue of the extra añejo tequila inside the bottle, and features Patrón's iconic bee emblem, detailed in pure gold enamel. The bottle is presented in an equally elegant display case, which rotates to reveal the bottle and stopper, making for a truly dramatic presentation, whether at home or in a bar or fine restaurant.

It's not just the bottle that's a work of art. For Patrón en LALIQUE: Serie 2, Patrón's Master Distiller Francisco Alcaraz and his talented team created an exceptional blend of extra añejo tequilas, aged in the barrel room at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico, for an average of more than seven years.  Tequila from three different types of barrels was carefully hand selected to create the perfect balance of agave and oak for this release: American oak, French oak, and Spanish Sherry. Patrón en LALIQUE: Serie 2 extra añejo tequila is marked by its bright crystalline color, with a sweet aroma and taste of fruit (apple, banana and pear), vanilla, light agave, raisin, and pecans. The finish is long and pleasing, with notes of oak, agave, caramel, and fruit.

Patrón en LALIQUE: Serie 2 (750ml) retails for the suggested price of US$7,500 at fine spirits retailers and in select duty free stores across the world.

About Patrón Tequila 
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

About LALIQUE 
Founded in 1888, LALIQUE is one of the crown jewels of France's crystal glass industry. René Lalique, renowned as the inventor of modern jewelry, went on to become a master in the art of glassmaking. Over time, his name has become the powerful symbol of a unique expertise, a synonym for luxury, excellence, creativity and for a widely celebrated artistic style. Through its contemporary work in six areas, LALIQUE revives and pursues the creative, eclectic work of its founder: jewelry, decorative items, interior design, fragrances, art and hospitality. LALIQUE enters into exclusive collaborations with luxury brands, artists and designers to create stunning objects and exclusive collections based on both partners' know-how and expertise. All crystal items are handcrafted in the company's sole manufacturing site, which has been located in the Alsace region in France since 1921. LALIQUE continues to thrive as a truly timeless lifestyle brand.  For more information please visit www.lalique.com.

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Pennsylvania Liquor Control Board Opens Entry for Buffalo Trace Antique Collection Limited-Release Lottery

HHARRISBURG, Pa., Oct. 16, 2017  In its third group of Limited-Release Lottery of 2017, the Pennsylvania Liquor Control Board (PLCB) will award 902 bottles of Buffalo Trace Antique Collection whiskeys, including packages consisting of one bottle of each of the five whiskeys in the Antique Collection.

Pennsylvania residents and licensees have until 11:00 PM Saturday, Oct. 21, to opt in to one or more of the drawings by visiting the Limited-Release Lottery web page at www.FineWineAndGoodSpirits.com, which can be found under the "Events" tab.

The Antique Collection was introduced more than a decade ago and has become a cult favorite among whiskey connoisseurs. Since 2000, these whiskeys have garnered numerous awards from publications including Whisky Advocate Magazine, Spirit Journal, and Jim Murray's Whisky Bible.

The first drawing features six, five-bottle packages of the complete Buffalo Trace Antique Collection (three for individual consumers; three for licensees) including one bottle of each of the following:

• Sazerac Rye 18 Year, 90 Proof
• Eagle Rare 17 Year, 90 Proof
• George T. Stagg 129.2 Proof
• William L. Weller 128.2 Proof
• Thomas H. Handy 127.2 Proof

Each complete Antique Collection package costs $599.99.

Additional drawings will be held, in the following order, to award individual bottles of each whiskey in the Antique Collection, each costing $99.99.

• Sazerac Rye 18 Year, 90 Proof: 39 bottles including 30 for individual consumers and 9 for licensees
• Eagle Rare 17 Year, 90 Proof: 69 bottles including 52 for individual consumers and 17 for licensees
• George T. Stagg 129.2 Proof: 165 bottles including 124 for individual consumers and 41 for licensees
• William L. Weller 128.2 Proof: 192 bottles including 144 for individual consumers and 48 for licensees
• Thomas H. Handy 127.2 Proof: 407 bottles including 306 for individual consumers and 101 for licensees

Individual consumers and licensees interested in entering one or both lotteries must be registered customers at www.FineWineAndGoodSpirits.com with billing information on file.  Each participant is encouraged to verify that accurate, up-to-date billing information is associated with his or her customer account, to prevent transaction delays or cancellations.

Separate drawings will be conducted for the packages and each of these limited-release bourbons, and lottery participants may opt into one, several or all drawings. Purchase is limited to one package or bottle per participant, and if a participant wins a package or bottle in a drawing, he or she will be removed from subsequent drawings.

In light of attempts by previous lottery winners to illegally resell products obtained through Limited-Release Lotteries, the lottery Terms and Conditions now remind residents that the sale of alcoholic beverages without a license is strictly prohibited under Pennsylvania law.  When entering a Limited-Release Lottery, a participant will be asked to acknowledge that he or she has read and understands these terms and conditions.

Limited-Release Lotteries are open to Pennsylvania residents and licensees age 21 or older who provide both a verifiable Pennsylvania billing address and a Fine Wine & Good Spirits store address at registration. Any registrant with a billing address that can't be verified as a Pennsylvania address will be removed from the lottery. Entries will be vetted for duplicative names, addresses and other information, and duplicates will be deleted from the lottery pool.

Lottery drawings will be witnessed by an independent third party. Winners will be selected at random by computer program. Participants will be notified by email when the lottery process is complete.

To opt in to one or more of these lotteries, visit the Limited-Release Lottery web page at www.FineWineAndGoodSpirits.com, which can be found under the "Events" tab.

The PLCB regulates the distribution of beverage alcohol in Pennsylvania, operates more than 600 wine and spirits stores statewide, and licenses 20,000 alcohol producers, retailers, and handlers. The PLCB also works to reduce and prevent dangerous and underage drinking through partnerships with schools, community groups, and licensees. Taxes and store profits – totaling $15.8 billion since the agency's inception – are returned to Pennsylvania's General Fund, which finances Pennsylvania's schools, health and human services programs, law enforcement, and public safety initiatives, among other important public services. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies, and local municipalities across the state. For more information about the PLCB, visit www.lcb.pa.gov.

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Glenmorangie Grand Vintage Malt 1989

Glenmorangie Grand Vintage Malt 1989 43%-ABV 750ml.

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Just Malt Features Umenoyado Haikara Sake

We don’t feature a lot of Sake on justmalt.com, but as a lover of all things Sushi, we do drink a lot of Sake.  Today we’re going to highlight a new Sake coming from Umenoyado in Nara, Japan called Haikara Sake.

This Sake is the product of a 5th-generation sake producer (opened in 1893) and it is a unique fruit-infused Sake.  This east-meets-west Sake will appeal to both traditional and progressive Sake drinkers and in fact Umenoyado prides itself on on being an industry pioneer in the Sake world. 

The Sake features water from Mt. Katsuragi and rice from  Hyogo, and according to Umenoyado, this ensures that “the sake, no matter how innovative, always maintains the legacy and roots of its origin.”

“Haikara” translates to “high collar” and it refers to the shirts worn in western cultures or being fashionably western….and the Sake follows suit.  This “new Sake experience” features two flavors.  Yuzu is brewed with the Japanese yuzu fruit and Momo which is brewed with a Japanese peach.

We should note up front that while the bottle packaging of Haikara departs from the traditional shape of a Sake bottle, they do look very distinctive and with the smaller label, they do display the Sake very nicely.

Yuzu pours a yellow cloudy color with lots of pleasant citrus and lemon.  The flavors lean toward grapefruit, lemon and a deep mandarin orange that we really liked.  You can’t miss that there is traditional Sake in the background, but the fruit takes center stage.  We really liked the Yuzu flavor and thought this would be a really fun base for a cocktail.

With that in mind, we tried out the recommended Tea For Tiki cocktail (Yuzu, Absinth, pineapple juice, green tea, dry curacao and lavender bitters) and while we were unable to add the recommended bitters, we did find the cocktail refreshing and complex.

We should note that we only drank Haikara cold and did not attempt to warm it.

Both Haikara Yuzu and Haikara  Momo Sakes are available now in 720ml bottles for a suggested retail price of $34.99.  The Sake will reach 12.5%-AbV and be sure to taste it cold, over ice or in one of Haikara Sake’s innovative cocktails.

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Jameson Bow Street 18-Year

Jameson Bow Street 18-Year 54.5%-ABV 750ml.

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Crown Royal Noble Collection 13-Year Bourbon Mash

Crown Royal Noble Collection 13-Year Bourbon Mash 45%-ABV.

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It's Apple Time, Baby: J.B. Smoove Stars in "Crown Royal Regal Apple: The Musical"

NEW YORK, Oct. 12, 2017 Crown Royal, one of America's best-selling and most-loved whiskies, has re-enlisted the creative brilliance of actor and comedian J.B. Smoove to help fuel its flavored whisky collection, which includes Crown Royal Regal Apple Flavored Whisky and Crown Royal Vanilla Flavored Whisky. As a leader within the nearly 10 million case flavored whisky category that grew 8% last year¹, Crown Royal looks to celebrate the fun-loving side and irresistibly delicious side of whisky with a spirited campaign, titled "Crown Royal Regal Apple: The Musical."

JB Smoove | It's Apple Time | Crown Royal Regal Apple :30

JB Smoove | It's Apple Time | Crown Royal Regal Apple :60

The recently crowned “King of Flavor,” actor/comedian J.B. Smoove sits on his official Crown Royal Throne after his coronation in New York City on October 11, 2017

Multitalented entertainer J.B. Smoove stars in the new spirited campaign titled “Crown Royal Regal Apple: The Musical.”

Crown Royal Vanilla Smoove :15 Feat JB Smoove

Crown Royal Vanilla Smoove :30 Feat JB Smoove

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8189951-crown-royal-regal-apple-whisky-jb-smoove-king-of-flavor/

The latest work between J.B. and Crown Royal premiered last week and it's a complete showstopper. In a true creative collaboration, J.B. and his crew teamed up with director Greg Brunkalla, Anomaly New York and Storefront Music to create a pulsating original track, "It's Apple Time, Baby," and a series of short films, which also include an exuberant dance number choreographed by Fatima Robinson. The main film features J.B. strutting through a lavish nightclub, as patrons jump into his dance and join his crew for Crown Royal Regal Apple shots – all while not missing a beat. The integrated marketing plan consists of TV, social media, public relations and bar events rolling out nationwide this October and continuing throughout 2018.

"From the day I took the name 'Smoove' I knew it was my destiny to one day be crowned the first official 'King of Flavor!' Now while Crown Royal Vanilla has been near and dear to me for a while I knew I had to find the savory ying to that sweet Vanilla yang! Then along came Crown Royal Regal Apple!!! Woo, like peanut butter and jelly, like Bonnie and Clyde, better yet like a leopard and a tiger!" said actor/comedian J.B. Smoove. "See on the one hand a leopard and a tiger are a lot alike, they're majestic, regal and powerful…but on the other hand very different! One of them has spots and the other has stripes! And that gives you a choice! Smoove and sweet like Crown Royal Vanilla? Or savory and sexy like Crown Royal Regal Apple? Either way, just like a leopard and a tiger make sure you enjoy them responsibly cause trust me they do bite!"

To commemorate J.B.'s starring role and new-found crooner skills, Crown Royal crowned him as its "King of Flavor" during an uproarious coronation in New York hosted by comedian Chris DiStefano. This is not the first foray for Crown Royal and the newly anointed King. Over the last year, J.B. brought out the true meaning of "Vanilla So Good," to launch Crown Royal Vanilla, as well as appeared in a series of hilarious recipe videos – including a now-viral video created with the foodies at Tasty on making the comedian's signature Spiked Banana Pudding "Smoovie." The delectable how-to video brings together the deliciousness of Vanilla, along with a side of life advice that only J.B. can deliver.

"Flavored whiskies are on fire, and J.B. adds a fresh energy to our already irresistible and great tasting products," said Jim Ruane, brand director for Crown Royal. "Working with a talented entertainer like J.B. who genuinely loves your brand makes things easy and more fun for the people looking for a new whiskey to enjoy responsibly. His talent, charisma, and to be completely honest, dance moves, took the work to a whole new level.  It's only fitting that we recognize him --one of the true kings of comedy, and a dear friend of the Crown-- as our King of Flavor."

As part of his King duties, J.B. will carry the banner for Crown Royal's award-winning flavored whiskies through events, media appearances and video content reinforcing the tempting irresistibility of Crown Royal Regal Apple, the smooth deliciousness of Crown Royal Vanilla – and further support the brand's commitment to remind consumers to drink responsibly. King's orders!

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VIand Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

¹ Flavored Whiskies Approach 10 Million Cases In The U.S. Market" ShankenNewsDaily.com, last modified  June 28 2017 http://www.shankennewsdaily.com/index.php/2017/06/28/18668/flavored-whiskies-approach-10-million-cases-u-s-market/

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Cassius Clay Whiskey Symphony

Cassius Clay Whiskey Symphony Straight Bourbon Whiskey finished in Sherry casks 50%-ABV 750ml.

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Announcing the Launch of Whiskey Lab Web Store. With the Launch of Their Web Store Whiskey Lab Brings Spirit Aging to Maker Homes Everywhere.

After completing a successful Kickstarter campaign, the BRAIN Labs team is now able to produce their Whiskey Lab vessels on a larger scale. The team is now launching online sales through their website, http://www.whiskeylab.net/shop/. Visitors to the online store can order the Whiskey Lab aging kit, replacement Barrelheads, engraved tasting glasses, and other accessories. To celebrate the team is offering a 10% discount on all items sold through their web store October 13-15.

Portland, OR, October 10, 2017  BRAIN Labs, LLC, a Portland, OR based company that manufacturers at-home spirit aging vessels, today announced the launch of their new online store at http://www.whiskeylab.net/shop/.
After completing a successful Kickstarter campaign, the BRAIN Labs team is now able to produce their Whiskey Lab vessels on a larger scale. Alexander Laws, VP of Engineering, talks about wanting to bring value to their supporters, “We really wanted to bring our best to the amazing people that supported us and made this project possible. Kickstarter was just the beginning for us.”
The team is now launching online sales through their website, http://www.whiskeylab.net/shop/. Visitors to the online store can order the Whiskey Lab aging kit, replacement Barrelheads, engraved tasting glasses, and other accessories.
Jason Lustbader, Whiskey Labs CIO, on the value of the Kickstarter experience: “We learned a lot from Kickstarter; specifically, the importance of managing and handling custom orders. Whiskey Lab is a fantastic product and I’m excited to have an avenue to get more of them into people’s hands.”
To celebrate the launch of the online store the team is offering a 10% discount on all items sold through their web store October 13-15.
About Whiskey Lab
Whiskey Lab is a unique vessel designed for home enthusiasts to explore “barrel aging” whiskey or other spirits, without the barrel. Whiskey Lab is easy to use—simply fill the container with your choice of off-the-shelf un-aged whiskey (also known as “white dog”), tequila, beer, wine, or even vinegar. The possibilities are endless. Then sit back and wait for the combination of wood, oxygen, and time to work it’s magic to produce complex flavors and aromas.
About BRAIN Labs
BRAIN Labs, LLC is the brainchild of a group of five friends who met while in engineering school at the University of Colorado, Boulder. The group of friends and engineers set out to solve the problems they had experienced with other products—flavors that changed from weak to overwhelmingly woody, lack of complexity, and excessive evaporation. Along the way they tried many different solutions; getting together often to taste and discuss how to improve the process. When they settled on the design that was to become Whiskey Lab, they realized that they had something really special—a vessel that performs like the full-sized barrels used by distilleries, without the disadvantages of mini barrels and sticks.

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