Michter's Announces First Bottling of 25 Year Bourbon Since 2008

LOUISVILLE, Ky., Oct. 10, 2017 Michter's Master Distiller Pamela Heilmann has approved the release of Michter's 25 Year Kentucky Straight Bourbon to the company's distributor network for sale this November. The 2017 release marks the first bottling of Michter's 25 Year Bourbon since 2008.

"I take the Michter's 'Dr. No' position as the gatekeeper for releasing whiskey very seriously," said Heilmann. "When I tasted this 25 Year Bourbon, I knew immediately it was perfectly aged." Michter's President Joseph J. Maglioccoobserved, "This whiskey has really matured beautifully. Sipping it is a magnificent experience."

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, and American whiskey.

The proof of this 2017 release is 116.2, and the suggested U.S. retail price for a 750ml bottle is $800. For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

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The Beach Whiskey Company Continues Impressive National Expansion; Sees Growth of Nearly 300% in Last Three Months

SANTA MONICA, Calif., Oct. 10, 2017  The Beach Whiskey Company announced today it has secured placement with leading American retailers in the on- and off-premise that have contributed to case growth of 296 percent in the last three months over the prior three months.  The deals have the potential to place American Beach Whiskey™ and American Harvest Organic Vodka® in more than 2,000 additional grocery stores, retail outlets and casual dining restaurants across the country.

The Beach Whiskey Company portfolio includes American Beach Whiskey™ and American Harvest Organic Vodka®

New placements for Beach Whiskey and American Harvest include the country's largest independent retailer of fine wine and spirits (165 superstores across the country), the country's third largest food and drug retailer (1,300 stores in 35 states) and one of the country's largest restaurant franchisees (477 restaurants in 26 states). 

To further position the company to grow and operate at scale, the following changes to the Executive Team are also being announced:

Smoke Wallin, Co-Founder and founding CEO of Beach Whiskey, recently departed the company to devote his full energies to Taliera, Beach Whiskey's Brand Manager and a company he created in 2005 to create new brands, counsel startups and scale existing brands in the food & beverage and hospitality space. 

"I love creating something from nothing – turning ideas into reality -- this is where my passion in business lies and what I enjoyed about creating Beach Whiskey and acquiring American Harvest," said Wallin. "I'm looking forward to finding the next set of innovative brands that need strategic assistance, distribution and direction."

Chuck Trout has been named CEO. Trout, who had been serving as COO, is widely regarded as a top innovator, advisor and leader in the technology and distribution industry. He brings more than three decades of experience directing the logistics and distribution needs of major retailers like Walmart and Amazon.  Trout is an excellent leadership talent that understands scale.

Andrea Yorgy joins as Chief Financial Officer.  Yorgy comes from Louisville Distilling Company, LLC, where she led the Finance and Accounting department for Angel's Envy Bourbon for three years, with an integral role in seeing the brand through acquisition by Bacardi and the finances surrounding construction of new distillery and brand home.  Yorgy served 14 years of her 17-year career in public accounting, and is a Certified Public Accountant. 

Trout and Yorgy join a team that includes spirit industry veterans Bill Henderson, Chief Marketing Officer and Denise Raab, Vice President of Sales. Both Henderson and Raab joined Beach Whiskey Company from Sidney Frank Importing Company where they were integral to the creation and success of brands like Grey Goose, Casamigos, Jaegermeister, Monkey 47 and American Harvest.

"We created Beach Whiskey as an industry disruptor and by tapping expertise from both within the spirits industry as well as parallel industries, we now have a powerhouse team that has scale and they are already changing the way new brands come to market," said Andrew McGinnis, Co-Founder and Chairman of the Board. "I'll let our performance during this last several months speak for itself."

About The Beach Whiskey Company

The Beach Whiskey Company is a disruptive brand innovator in the adult beverage space that is building a portfolio of rapidly growing national brands. The Beach Whiskey portfolio includes American Beach Whiskey Bonfire Cinnamon™, American Beach Whiskey Island Coconut™ and American Harvest Organic Vodka®.

American Beach Whiskey™ is a reimagined take on traditional whiskey. A line of smooth, clear, naturally flavored American whiskies made for sun worshiping, moon chasing, fun seekers, American Beach Whiskey offers day-drinkable flavor profiles presented in sea glass-inspired bottles. No matter where you are, our mission is to bring the beach—"your place in the sun" —to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!

American Harvest Organic Vodka® is proudly handcrafted in small batches from organic American wheat, certified organic ingredients and Snake River water.

For more information, please visit:
https://www.facebook.com/BeachWhiskey
https://www.instagram.com/thebeachwhiskey
https://twitter.com/beachwhiskey
www.facebook.com/americanharvestvodka

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Absolut® Teams Up With Singer Songwriter Rita Ora To Announce The Open Mic Project By Absolut - A Fan-Centric Initiative Using Music As An Instigator For Change

From Absolute:

NEW YORK, Oct. 12, 2017- Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut's larger mission of using creativity as a force for positive change and inspiring action.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/

For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today's conversation, by giving all people – regardless of background, belief or border – a voice.

"At Absolut, we believe that tomorrow's change is a result of today's action, and action starts when voices unite," said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. "With The Open Mic Project, Absolut is once again tapping into its inclusive heritage to bring people together– from sharing quality cocktails to facilitating meaningful conversations – to refresh the talk and inspire a more inclusive world for everyone, everywhere."

The Open Mic Project by Absolut Takes Real Stories to the Big Stage
As an expression of the new "Create a Better Tomorrow, Tonight" campaign in the U.S., The Open Mic Project uses music as an instigator for shifting conversations, in partnership with both Ora and fans from coast to coast.

Starting today, real stories of acceptance from fearless fans, friends and followers – including Ora's personal story – will be housed within a community of inclusivity at TheOpenMicProject.com. Throughout the submission period – from October 11, 2017 through December 1, 2017 – Ora will use The Open Mic Project acceptance stories to inspire a new song, as a step toward creating an environment in which all people feel valued and respected.

"As a refugee, I know firsthand how isolating it can feel to be misrepresented in the face of adversity," said singer songwriter Rita Ora. "I'm excited to join Absolut with The Open Mic Project because we're using music as a way to bring people together. From sharing my own story to spotlighting others, we're bringing the issue of acceptance to a global stage and changing today's current chat to be more inclusive."

In January 2018, Ora will debut her new song in conjunction with Absolut's exclusive spirits sponsorship of the 60th GRAMMY Awards in New York City. In its second year as exclusive spirits sponsor, Absolut will roll-out a multifaceted sponsorship surrounding the GRAMMYs that puts its latest citrus star – Absolut Lime – in the spotlight through TV, digital, social campaigns and a signature GRAMMY cocktail – the Absolut Limelight.

• Absolut Limelight: The Signature GRAMMY Awards Cocktail
  • 2 parts Absolut Lime
  • 2 parts soda
  • 2 parts ginger ale
  • ½ part fresh lime
• Build in a highball over ice. Garnish with lime stirrer skewered with accordion cucumber.

Creating a Better Tomorrow, Tonight across the Globe
The Open Mic Project comes on the heels of the brand's global initiative, "A Night for Change" – where seven artists in seven countries around the world – Brazil, Canada, China, Germany, India, United Kingdom and U.S. – came together for the common cause of positive action. Over the course of a single night, these seven local artists worked in their respective neighborhoods on a series of inspiring murals – captured in a short film directed by renowned visionary, Aaron Rose.

In the U.S., Fumero – art teacher by day, street artist by night – took to the streets of Bushwick, Brooklyn, NY to depict his vision of a better tomorrow by combining musical symbolism with his signature graffiti and abstract style. The gallery will encourage the expression of Bushwick's local community by featuring work made exclusively by the neighborhood's residents.

Inspiring Holiday Cheer with iHeartRadio Jingle Ball Tour Presented by Capital One and a Limited Edition Sequin Bottle Cover
This season, Absolut is turning up the volume on holiday cheer coast-to-coast – from its exclusive spirits sponsorship of the 2017 iHeartRadio Jingle Ball Tour to its latest limited edition sequin bottle cover.

Starting on November 28, 2017 through the holiday season, Absolut and the 2017 iHeartRadio Jingle Ball Tour will use music as a common bond to bring people together during the holidays at 12 concerts across the country. Two of the tour stops will also feature intimate performances with Ora to continue to inspire acceptance through song.

Music fans and cocktail connoisseurs alike can turn up the volume at their next holiday gathering with Absolut's limited edition sequin bottle cover which changes color from sapphire to silver with a simple swipe. The new limited edition bottle cover serves as a customizable bar accessory and provides a stylish canvas for infusing symbols or messages of acceptance into this holiday season's party repartee.

• While the bottle may be limited edition on the outside, it still features the same high-quality Absolut Original vodka on the inside – providing a versatile foundation for mixing the best cocktails.

The limited edition Absolut sequin bottle cover is available nationwide starting on October 1^st for an MSRP $19.99 (750ml) and $24.99 (1L).

For more information on The Open Mic Project, and to join the conversation, visit TheOpenMicProject.com and follow along on social using #RefreshTheTalk. For more information on Absolut, including the limited edition sequin bottle cover, visit Absolut.com.

ENJOY RESPONSIBLY
© 2017 Imported by Absolut Spirits Co., New York, NY.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, , Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Pernod®, and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 650 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 122 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.4 billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia's platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.

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Umenoyado Introduces Haikara Sake.

NEW YORK (October 2) – From the renowned fifth-generation-run sake producer Umenoyado in Nara, Japan comes the unique and truly innovative “Haikara Sake.” Building upon a traditional foundation, this new fruit-infused sake was created in celebration of the popularity of Japanese culture throughout the United States serving to meld the cultures of east and west.

From sushi and ramen to yakitori and whisky, Americans are embracing their love of Japanese flavors and artisan products with increasing fervor. These ever-increasing trends, as well as the flourishing cocktail revolution, lead to the development of Haikara Sake — to be enjoyed chilled over ice or as a delicious ingredient in creative cocktails. Haikara appeals to traditional and curious drinkers alike through its captivating flavor profiles, mixability, drinkability and refined production process using time-honored sake traditions.

“One may think a company that has been making sake for over 100 years would be stuck in their ways, however, this is not the case for Umenoyado,” said Kayo Yoshida, the President of Umenoyado. “Umenoyado is a leader in sake innovation and prides itself on being an industry pioneer while staying true to the age old craft of making sake. There are two things Umenoyado will not compromise on: water and rice. The water flows from Mt. Katsuragi and the rice is nurtured in Hyogo. This ensures that the sake, no matter how innovative, always maintains the legacy and roots of its origin.”

The use of bright, authentic flavors with a modern look and feel, Haikara emerges as the perfect intersection between Japanese and Western culture.

Umenoyado, which translates as “home of plum trees,” has been producing traditional Japanese sake since 1893 and is continuously on the forefront of innovation. Staying true to its century-old brewing history, Umenoyado introduced Haikara to embrace and further influence the way Americans perceive and enjoy sake.

The Western influence in Japan has brought new trends in style, fashion, and culture, which inspired Umenoyado to name this new sake “Haikara.” Literally translating to “High Collar,” in reference to the collared shirts worn by Westerners, but meaning “Fashionably Western, this term is now recognized as a way to describe the synergistic blending of cultures. The popularity of “Fashionably Western,” in Japan as well as the admiration of Japanese cultures in America was the catalyst that shaped Haikara’s development, including the flavor profiles, the recipe and even the packaging.

It’s widely believed that sake’s first introduction to the U.S. occurred when American soldiers stationed in Japan after World War II returned home with a taste for it. While this prompted an increase in sake importing and popularity among restaurateurs and despite numerous sake varietals in the marketplace, the vast majority of American’s are only familiar with the choice between having house sake, served hot or cold. Since the time it was introduced in America there has been little change in the diversity breadth of diversity of sake offered - until now.

Tojis (sake masters) at Umenoyado created Haikara to provide Americans with a new sake experience, one that is rich with unique and bold flavors. Haikara is currently available in two varieties: ‘Yuzu,’ which is made with a Japanese citrus fruit that looks like a small grapefruit and tastes similar to mandarin orange with overtones of lemon; and ‘Momo,’ which is derived from a type of Japanese peach that is larger and softer than Western peaches, delivering a taste that is described as delicate and elegantly sweet.

Also noticeably different about Haikara is the unique design. Departing from the well-recognized silhouette of a small tapered bottle that one might expect from conventional sake, Haikara sets itself apart with a modern, tall, textured bottle with details reminiscent of a crystal cut decanter. Approachable minimalist labeling, which is free of Japanese lettering, complements the eye- catching fruit colors of the sake within. While Japanese to its core, Haikara inspires curiosity from the American consumers, allowing them to access new appreciation and greater insight into the category.

Recently, mixologists have seen the success of using traditional sakes in cocktails. Sake used in martinis have become some of the most popular cocktails served at many Asian restaurants in the U.S. Haikara will expand on this sake-cocktail culture with a flavor profile well suited to provide balance to a wide variety of cocktails. Mixologists who have experimented using Haikara in libations have found it pairs excellently with ginger, fruits, herbs and other spirits.

Renowned mixologists Nick Mautone from the East Coast and Matt Seigel from the West Coast have been tapped to create the cocktail program behind Haikara to give inspiration to venues around the country. Some of their innovations that are perfectly complimented by Haikara include: “Avocado Swizzle,” which combines Yuzu with tequila, simple syrup and avocado, garnished with a sprig of cilantro (Mautone); “Tea for Tiki,” using Yuzu, Absinthe, Pineapple juice, green tea, dry curacao and lavender bitters (Mautone); and “8,000 Miles,” Haikara Momo, Coconut Cream, Velvet Falernum, White Rum and Pineapple Juice (Seigel).

Whether mixed in a cocktail or served cold, Haikara Sake promises to refresh the senses while reinvigorating the U.S. sake market and expanding perceptions of this brewed beverage that’s been enjoyed for hundreds of years.

Haikara Sake, 720ml, 12.5%abv MSRP - $34.99 imported by Park Street Imports

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Johnnie Walker is Presenting Sponsor of Hire Heroes USA’s 4th Annual New York City Benefit

Johnnie Walker, the world’s number one Scotch whisky brand, is this year’s presenting sponsor for Hire Heroes USA’s New York City Benefit, an exclusive, annual event that, to date, has raised nearly $1 million in support of the national nonprofit - a top employment resource for thousands of transitioning U.S. military members, veterans and military spouses annually across the United States and around the world.

Army veteran Noah Galloway – the inspirational author of Living with No Excuses: The Remarkable Rebirth of an American Soldier, who is known by many for his third-place finish on ABC’s hit series Dancing with the Stars and his appearance on the cover of Men’s Health magazine in 2014 as the “Ultimate Men’s Health Guy” – is the keynote speaker for Thursday’s major fundraising event in New York City. Galloway is a double amputee, following a life-changing injury three months into his second tour in Iraq during Operation IRAQI FREEDOM.

Johnnie Walker’s sponsorship of the event is part of a year-long partnership with Hire Heroes USA that includes a variety of veteran-focused initiatives throughout the year including a donation to the nonprofit.

“We are both honored and grateful for this growing partnership with Johnnie Walker, an iconic brand that is held in high regard worldwide. Their commitment to the men and women of the U.S. Armed Forces through their generous support of Hire Heroes USA comes as we celebrate 10 years of impact on the lives of veterans and their families,” said Christopher Plamp, Chief Operating Officer and interim CEO of Hire Heroes USA, and a retired Air Force colonel.

“Hire Heroes USA will confirm its 20,000th hire this month, a milestone that represents an estimated economic impact of $242 million in the veteran space,” Plamp continued. “Our team has experienced remarkable growth in demand for services in just the past three years. Johnnie Walker’s support enables us to assist more clients and continue our committed focus on reducing underemployment and unemployment among our nation’s veterans.”

Stephanie Jacoby, Vice President of Johnnie Walker North America, stated, “We are so proud to continue partnering with Hire Heroes USA for a second year. Their work with our military and veteran communities inspires us and deeply connects to our purpose of inspiring personal progress in others, which has been at the heart of our brand for nearly 200 years. It’s an honor to continue supporting their efforts and celebrating all those who have bravely served.”

Hire Heroes USA’s free, personalized career coaching services include resume assistance, mock interviews, federal sector help, and job sourcing, as well as virtual career fairs. By aligning itself with employment partners that range from small businesses to Fortune 100 companies, the nonprofit also offers a job board that features thousands of career opportunities every month from companies that are seeking veteran talent.

About Hire Heroes USA:
Headquartered in the Atlanta metro area, with additional branch offices around the country, Hire Heroes USA is the preeminent veteran service organization providing employment services to transitioning U.S. military members, veterans and military spouses across the United States and around the world. Hire Heroes USA recently earned Charity Navigator’s highest possible 4-star rating for a third consecutive year, and it also is a GuideStar Platinum level participant. The national nonprofit provides consistently effective, individualized career coaching services with an uncompromising focus on results. Hire Heroes USA’s programs are funded exclusively by private grants and public donations. For more information about our mission, our services, and how to get involved as a corporate partner, employment partner, donor or volunteer, please visit us online at hireheroesusa.org and follow us on Facebook, Twitter, LinkedIn, and Instagram

About Johnnie Walker:
Johnnie Walker is the world’s number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else. Six generations of skilled Master Blenders have pioneered and crafted bold new flavours that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends. Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2016), making Johnnie Walker the most popular Scotch Whisky brand in the world. For more information visit http://www.johnniewalker.com or follow us on Facebook and Twitter @JohnnieWalkerUS. #KeepWalkingAmerica

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