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14 September 2017
13 September 2017
George Remus® Bourbon Releases Repeal Reserve
LAWRENCEBURG, Indiana., Sept. 13, 2017 MGP Ingredients is proud to announce the limited release of their first reserve bourbon this November 2017. Named after the legendary "King of the Bootleggers," George Remus Repeal Reserve will debut on November 13, the birthdate of George Remus, and will be presented in a series of events leading up to December 5, Repeal Day, which is the celebration of the end of Prohibition. Available in select markets, Remus Repeal Reserve Bourbon is crafted at MGP's historic, 170-year-old distillery in Lawrenceburg, Indiana.
Remus Repeal Reserve Bourbon is a high rye style that allows the distillery team to experiment with their various mash bills and reserves of aged bourbon. This limited release is a medley of two mash bills from 2005/2006. The bourbon is comprised of 50%, 2005 Bourbon (21% Rye); 15%, 2006 Bourbon (36% Rye); and 35%, 2006 Bourbon (21% Rye), bottled at 94 proof. Years of fine barrel aging result in distinct maturity, and expert blending by the distillery team creates layers of complexity.
"Remus Repeal Reserve is our most complex release to-date, and you can taste it in the glass," says Andrew Mansinne, Vice President of Brands, MGP Ingredients. "It starts out on the palate with sweet, buttery toffee, and gives way to spicier rye, raisin and fig, and then comes back full circle. That layering of flavors stems from the talent of our distillery team to weave multiple mash bills into a beautifully smooth style intended for sipping and pure pleasure."
Remus Repeal Reserve is packaged in an art deco bottle that looms large as a fitting reminder of the bold and memorable times that shaped the George Remus legacy. This bourbon retails for a suggested $74.99 per 750-ml bottle and will be available in limited quantities as of November 13 throughout the George Remus distribution network in Indiana, Iowa, Kansas, Kentucky, Minnesota, Missouri, Nebraska, Ohio and Wisconsin. For more information, including samples and upcoming events, please contact Helen Gregory, helen@gregorywhitepr.com or Ian Shea-Cahir, ian@gregorywhitepr.com.
About George Remus® Bourbon
George Remus®, a bourbon brand named after the legendary "King of the Bootleggers," is crafted by MGP Ingredients in Lawrenceburg, Indiana, in its 170-year-old distillery. George Remus Straight Bourbon Whiskey (suggested retail price: $44.99 per 750-ml bottle) is a blend of bourbon whiskies, aged over four years, with a hint of vanilla, a maple aroma, and a sweet-yet-characteristic rye flavor. Remus Repeal Reserve will debut on November 13, 2017, and is a limited, high rye medley with over a decade of barrel aging and layers of complex flavor from sweet toffee to spicier rye, raisin and fig. George Remus Bourbon is distributed in Indiana, Iowa, Kansas, Kentucky, Minnesota, Missouri, Nebraska, Ohio and Wisconsin. Learn more: GeorgeRemus.com @GeorgeRemus (Twitter) @GeorgeRemusBourbon (Facebook and Instagram)
G. Remus Distilling Co., Lawrenceburg, IN, 47% ABV. Be Legendary. Sip Responsibly.
12 September 2017
The House Of Suntory Whisky Proudly Introduces The Yamazaki® Mizunara Cask 2017 Edition™
CHICAGO, Ill Sept. 12, 2017 For more than three generations, the master blenders at Suntory Whisky, the founding house of Japanese Whisky, have devoted themselves to pursuing the harmony of Japanese nature and craftsmanship. One of the most impressive examples of this pursuit is found in Mizunara, the Japanese oak. The wood from this rare and demanding tree inspired Suntory to take a momentous step forward in whisky making, both in perfecting new cask-making techniques and in creating flavors never before tasted in whisky. Suntory's blenders have brought the essence of the noble Mizunara into a peerless liquid – tantalizingly spicy, redolent of incense and uniquely Japanese.
From the House of Suntory Whisky
The Mizunara cask is a perfect expression of "Tsukuriwake" – the art of diversity in whisky making. Diverse grain types, as well as fermentation, distillation and maturation techniques, underpin Suntory's legendary Art of Blending. This diversity enables Suntory to produce more than 100 different malt and grain whiskies at the Yamazaki, Hakushu and Chita distilleries and allows Suntory complete self-sufficiency in the creation of its blends.
It is at Yamazaki, Japan's oldest malt whisky distillery and the House of Suntory's soulplace, where the art of "Tsukuriwake" is pushed the furthest. Built in 1923 by Shinjiro Torii, the founding father of Japanese Whisky, Yamazaki produces a wide variety of malt whiskies. Only Yamazaki whiskies—and only a few—have had the privilege of maturing in Mizunara casks, creating one of the most uniquely flavored and distinctly Japanese whiskies in the world.
For Suntory's fourth Chief Blender Shinji Fukuyo, every creation is a new journey to achieve the exquisite balance of subtlety, refinement and complexity that is the hallmark of all Suntory whiskies. In his pursuit of true "Mizunara-ness," he tasted a few hundred Mizunara whiskies and made selections with varying ages, from 18 years old and beyond. A very small portion exceed even 50 years of maturation, which give this limited edition an incomparable depth and a flavor that lingers long after the liquid has passed the lips.
Fukuyo knew from the start that the Yamazaki Mizunara 2017 Edition was not intended for a familiar, relaxing moment. He wanted this uniquely Japanese whisky to be dramatic and unforgettable:
"I wanted to reveal the whisky's soul that is the Art of Mizunara—a heightened sense and awakened palate engaged through aromas and flavors never known before. Encountering it should be a moment of epiphany."
Pioneering the Mizunara Cask
It is said that in the early 1940s, Suntory's blenders began small scale experiments with Mizunara. But it wasn't until the end of World War II, when it became difficult to import wood, that Suntory truly focused on mastering the homegrown Mizunara cask.
Although only found in a few regions within Japan, it wasn't Mizunara's rarity that presented the greatest challenge to cask makers. It was the hard, permeable nature of the wood. The name Mizunara comes from the tree's high moisture content – in Japanese "mizu" means water and "nara" means oak. Its permeable character is less than ideal for cask making since liquid can easily seep through the wood. And because Mizunara is a hardwood, it can be difficult to shape and join with the precision needed to prevent leaks.
Through great perseverance, Suntory's craftsmen mastered the art of Mizunara cask-making by learning how to identify the right trees to make perfectly true casks. Although rarer, Suntory's cask makers found that straight grain trees are less permeable. Trees suitable for cask making must have grown perfectly straight and have a diameter of at least 27.5 inches. They also tend to be far older than trees used in other casks.
In keeping with Suntory's deep respect for the environment, trees are only cut if their removal will not jeopardize the health of the forest.
Taste Blessed by The Passage of Time
Throughout their long history using Mizunara casks, Suntory's blenders have observed that age is the key to unlocking the signature taste of Mizunara whisky. A long maturation period reveals the distinctive spiciness and incense-like flavor of sandalwood and aloe wood that Suntory considers as the quintessential "Mizunara-ness."
With many other cask types, whisky usually reaches a maturation peak at some point. But even at 50 years and beyond, the top-note and after-taste aromas of Mizunara whiskies are generally still improving. This unique ability to support long-term aging affords endless opportunities to experience the evolution and refinement of Mizunara whiskies over time.
Tasting Notes
Color: Amber
Nose: Rich and elegant fragrance, aloe wood, cinnamon
Palate: Condensed sweetness, silky texture, dry fruits, coconut, orange marmalade
Finish: Distinctive spiciness lingers with Japanese incense, aloe wood, cinnamon and tartness
Yamazaki Mizunara Cask 2017 Edition is presented at 48% alcohol by volume (96 proof) with a suggested retail price of $1,000.00 (750ml). The bottle label is 100% handcrafted mulberry Echizen paper produced via a slow process of drying on wood boards (a traditional Japanese method). The wood box that encloses the bottle is made of cask material used in the aging of Suntory whisky.
ABOUT SUNTORY WHISKY
Suntory was established in 1899 and is headquartered in Tokyo, Japan. Since 1923, as the pioneer of Japanese whisky, Suntory Whisky has been renowned for its House of Master Blenders and for their Art of Blending. The founding father of Japanese whisky, Shinjiro Torii, built Japan's first malt whisky distillery in Yamazaki, near Kyoto—a region known for the purity of its water, where the traditional Japanese tea ceremony was born. Torii dreamt of creating an authentically Japanese whisky by choosing a terrain and climate completely different to that of Scotland, thereby cultivating unique conditions for maturation.
In 1972, Torii's son Keizo Saji, Suntory's second master blender, built the Chita grain distillery near Nagoya to produce more of their own high-quality grain whiskies. In 1973, Saji founded the Hakushu distillery amidst the deep forests of Mt. Kaikomagatake in the Japanese Southern Alps. Its high altitude and lush environment is what differentiates Hakushu from other distilleries.
With three distilleries and a great diversity in whisky making (different still shapes, five types of cask, and three varieties of wood), Suntory produces over 100 malt and grain whiskies which amounts to the whole of Scotland's production.
With respect to heritage and a commitment to innovation, third generation master Blender Shingo Torii, and grandson of Shinjiro, now leads this most highly awarded House of Japanese Whisky. Today the House of Suntory Whisky has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014).
Suntory Whiskies are subtle, refined and complex. The portfolio includes two single malt whiskies: Yamazaki – Japan'sN°1 Single Malt, multi-layered and profound, Hakushu – verdant, fresh, and delicately smoky; and two blends: the noble blend, Hibiki – Japan's most highly awarded blended whisky and Suntory Whisky Toki – ideal for Japanese highballs.
whisky.suntory.com #SuntoryWhisky @SuntoryWhisky
ABOUT BEAM SUNTORY INC.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
11 September 2017
Jim Beam Declares Bourbon Industry's Top Pitmaster At "The Great Distillery BBQ Cook-off"
CLERMONT, Ky., Sept. 11, 2017 Fierce competitors set aside their differences in the name of barbecue and a good cause as some of Kentucky's finest distilleries and cooperages gathered at the Jim Beam® American Stillhouse in Clermont, Ky,. on Saturday for the inaugural "Great Distillery BBQ Cook-off." Hosted by the world's No. 1 selling bourbon, Jim Beam®, the event crowned a top bourbon-industry pitmaster and demonstrated that the world's best barbecue comes from the world's best bourbon distilleries.
"Here in Kentucky, our bourbon is the world's finest," said Fred Noe, seventh generation Jim Beam Master Distiller. "But our barbecue is also a force to be reckoned with. That's why we decided to make history with an industry throwdown. It was big and bold – just like the whiskies my family has been making for more than 220 years."
Nine four-person cook teams, representing The Bardstown Bourbon Company, Barton Brands, Independent Stave Company, Jim Beam Distillery and Wild Turkey Distillery, competed in ribeye, St. Louis-style ribs and chicken legs. Teams smoked, sauced and seared their way through the day as a prestigious panel of certified barbecue judges and select master distillers determined winners based on overall presentation, taste and tenderness.
Fred Minnick, bourbon expert and author, helped declare "The Smoking Barrel Boys" of The Independent Stave Company with the grand champion prize – bragging rights and a Deep South GC28 Smoker for future team use. Winners in individual categories included:
- Ribeye – "The Boston Butts" – Jim Beam Booker Noe Plant
- St. Louis-style ribs – "The Clermont Grillers" – Jim Beam Clermont Plant
- Chicken legs – "The Smoking Barrel Boys" – The Independent Stave Company
"These teams stepped away from their day jobs and poured their hearts and souls into this barbecue competition," added Noe. "It may have been an amateur competition, but these teams were on fire. And the camaraderie we distillers have forged over the years remained."
The competition not only celebrated America's native spirit, but also supported Operation BBQ Relief, a nonprofit consisting of volunteers from competition barbecue teams who provide hot meals to displaced families and emergency personnel in areas impacted by natural disasters. The organization is currently deployed in Texas and soon Floridaproviding relief to those affected by Hurricanes Harvey and Irma.
Celebrate America's Native Spirit with Jim Beam
The spirit of National Bourbon Heritage Month continues at the Jim Beam American Stillhouse and Jim Beam Urban Stillhouse in downtown Louisville throughout the month of September. Bourbon fans from around the world can visit either visitor center to learn more about the bold, rich flavors of Beam's award-winning whiskey portfolio, plus enjoy a variety of specialty programs and events including the celebrated Jim Beam Day at the Jim Beam American Stillhouse on Friday, September 15. The day includes bourbon-inspired fare from the on-site café, Fred's Smokehouse, complimentary bourbon schwag, music and more.
More information about the Jim Beam Urban Stillhouse and the Jim Beam American Stillhouse, visit www.JimBeam.com or Facebook and Twitter.
10 September 2017
08 September 2017
Crown Royal Kicks Off Football Season by Reminding Fans to Drink in Moderation and "Hydrate Generously"
NORWALK, Conn., Sept. 8, 2017 Football fans go all out to support their team. And whether it's throwing an elaborate tailgate or buying a round of drinks after a big win, their generosity with fellow fans knows no bounds. "Hydrate Generously," the newest platform from Crown Royal, harnesses fan passion to elevate responsible game day consumption to new heights by reinforcing the importance of always drinking in moderation and hydrating between drinks. No excuses.
Whether at home or in-stadium, consuming alcohol can be a core part of the overall fan experience, with more than 80 percent of adult tailgaters saying they enjoy two or more alcoholic beverages before heading into a game1. Consistent with its long-standing commitment to responsibility, Crown Royal, one of America's best-selling and most-loved whiskies, is using the megaphone of America's #1 sport to put responsible drinking at the center of the conversation.
Crown Royal debuted its "Hydrate Generously" campaign with a nationally televised 30-second advertisement during the first game of the season last night, with repeat airings scheduled throughout the year. In a cinematic sports-doc style, the spot introduces the Water B.O.Y.S. (Beverage Offsetters at Your Service), Crown Royal's real-life squad of hydration specialists who tackle the important job of reminding fans and spectators to moderate their game day consumption and drink water between drinks – at the tailgate, in the bar and in the stands.
"Pro football is America's favorite sport, the most-viewed programming on TV and one of the top occasions for responsible consumption of alcoholic beverages," said Sophie Kelly, Senior Vice President of North American Whiskeys at Diageo. "With so many fans paying attention, we saw an opportunity to do something that no brand has done before and take our longstanding social responsibility commitment to the masses, reminding fans to celebrate in moderation in a way that's rooted in the energy, spirit and intensity of the game itself."
As a brand built on giving back to local communities with everything it does, Crown Royal will further elevate "Hydrate Generously" through a partnership with Waterboys.org, a charitable organization within the Chris Long Foundation. To date, the organization has funded 24 life-sustaining water wells for East African communities. Crown Royal will help fund the organization's 25th and 26th wells by donating $45,000 to kick off the season, and by rallying fans to help raise another $45,000 by donating one dollar for every use of #HydrateGenerously and for every bottle distributed by the Crown Royal Water B.O.Y.S. throughout the season. This upholds the brand's long-standing commitment to charitable initiatives, with in-kind and monetary donations totaling more than $1 million since 2010.
"We are honored to partner with Crown Royal on the "Hydrate Generously" campaign to bring clean water to communities in desperate need," said Waterboys director, Nicole Woodie. "This partnership exemplifies the uniting power of sports by drawing football fans together to get two more Waterboys wells funded and impact the lives of over 10,000 people. We hope when fans drink responsibly they will also be inspired to live generously by getting involved with the Waterboys' mission."
The "Hydrate Generously" initiative stretches far beyond TV, as squads of real-life Water B.O.Y.S. will be distributing water at stadiums, tailgates, sports bars and in rideshare vehicles throughout the season. In collaboration with several of the brand's dozen-plus pro football team partners, they'll deliver thousands of water bottles to fans along with a pep talk to enjoy the game sensibly.
As an industry leader for decades, Crown Royal, and its parent company Diageo, has pioneered a number of social responsibility campaigns across professional sports leagues – including basketball, motorsports, horseracing, football, hockey and rodeo – that promote awareness and education about responsible drinking. These programs include designated driver events and public service announcements featuring star athletes, free taxi cab vouchers from high-profile events and safe transportation through unique ride-sharing programs.
Crown Royal believes the road to royalty is paved with integrity and responsibility. The "Hydrate Generously" initiative is part of Crown Royal's ongoing "Live Generously and Life Will Treat You Royally" platform – which views a generous life as a life well-lived and committed to inspiring generosity in all of its forms. All activations and communications reinforce the message that a magnanimous approach to life is ultimately the most rewarding. The campaign and its elements were developed in collaboration with Anomaly New York, Taylor Strategy, Vayner Media, starpower, Carat and Wasserman.
Crown Royal appreciates that drinking is part of the enjoyment and celebration of game day, but forcefully reminds people to moderate their drinking and hydrate responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VIand Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
Celebrating life, every day, everywhere.
About Waterboys
Waterboys began during a 2013 trip when Philadelphia Eagles defensive end Chris Long climbed Mt. Kilimanjaro. Long was struck by the beauty of Tanzania and the vibrancy of its' people; he also witnessed great suffering due to a lack of clean water. While in Tanzania, Long met Doug Pitt, Goodwill Ambassador for Tanzania, and John Bongiorno, President of the non-profit WorldServe International, and was further educated on the needs and available solutions to the clean water crisis. Returning home, Long began to envision a pathway to champion the need for clean water in East Africawhile engaging other NFL players in the cause. In 2015, Long created the Waterboys Initiative, selecting WorldServe International as its benefiting charity. Waterboys will work with WorldServe International to build wells to provide life-giving water and all that comes from it – the opportunity for education, good health, and economic stability.
06 September 2017
Jameson® Irish Whiskey And New York Restoration Project Launch Jameson Love Thy Neighborhood Brewery Fest To Support New York Restoration Project, A First-Of-Its-Kind Craft Beer And Whiskey Festival
NEW YORK, Sept. 6, 2017 Jameson® Irish Whiskey is going where no whiskey has gone before. Today, the brand and New York Restoration Project unveil the first-of-its-kind, craft beer and whiskey festival – Jameson Love Thy Neighborhood Brewery Fest – which supports New York Restoration Project and brings together 16 American craft brewers from across the country to celebrate the people, places and things Jameson loves about local neighborhoods.
On Saturday, October 14th from 3:00 to 7:00 pm at The Duggal Greenhouse in Brooklyn, New York Restoration Project will host Jameson's Love Thy Neighborhood Brewery Fest featuring the craft brewers who are part of Jameson's established Drinking Buddies program and Jameson Music emerging artists, Eve And The Exiles, J-Council, Julia Haltigan, Kristin Diable and more.
Consumers will see first-hand Jameson's commitment to neighborhoods through live music, Jameson Caskmates and beers that are unique to some of the brewery partner's local communities with their Jameson limited-edition beers becoming available in their neighborhoods at a later date. Officially on sale today, tickets are $30 and available for purchase at https://www.nyrp.org/LTNBreweryFest. One purchased ticket covers admission into the festival, and includes food and a tasting experience.
"We are excited to show Jameson's love for local neighborhoods with this first-of-its-kind festival that brings together 16 craft brewery partners from our Jameson Drinking Buddies program who represent the unique qualities and tastes of their respective neighborhoods," said Paul Di Vito, Vice President of Marketing, Jameson Irish Whiskey, Pernod Ricard USA. "This craft beer and whiskey fest benefits the New York Restoration Project and celebrates all the great things and people that make up the local neighborhoods around the country."
As part of Jameson Love Thy Neighborhood Brewery Fest, Jameson is partnering with New York Restoration Project with 100 percent of the proceeds from the festival helping to create a greener, more sustainable community. Like Jameson, New York Restoration Project is passionate about cultivating healthy and thriving neighborhoods and collaborating with partners who give back to members of the community.
"As an organization that focuses on cultivating sustainable growth in our communities, we are thrilled to host Jameson Love Thy Neighborhood Brewery Fest," said Deborah Marton, Executive Director of New York Restoration Project. "It's great to see Jameson's passion for community and how this festival is bringing neighbors together for a unique collaboration that will benefit New York Restoration Project's community greening efforts across New York City."
The Jameson Love Thy Neighborhood Brewery Fest is the culmination and celebration of the latest progression of Jameson's long-standing Drinking Buddies program. Inspired by the creation of Jameson Caskmates, which was the end result of a collaboration with local Irish craft brewery, Jameson worked with each of the 16 craft brewers to create limited-edition beers featuring hints of its beloved whiskey. Jameson provided each brewer with Jameson barrels to age their craft beer for a select period of time. Each brewery in the program has produced a limited edition beer, only available in their local market that features hints of Jameson Irish Whiskey incorporated with their already distinct craft beer flavors.
Michter's Distillery Offers First Release of US*1 Toasted Barrel Finish Rye
LOUISVILLE, Ky., Sept. 6, 2017 This month Michter's Distillery is releasing a limited amount of US*1 Toasted Barrel Finish Rye for the first time.
"This innovative release is the culmination of two years of maturation research conducted by our Master Distiller Pamela Heilmann and our Master of Maturation Andrea Wilson," said Michter's President Joseph J. Magliocco. "The result of their work is a uniquely flavorful rye that we are very proud of."
Michter's US*1 Toasted Barrel Finish Rye is made by taking Michter's US*1 Single Barrel Kentucky Straight Rye at barrel strength and then aging it for an additional period in a second custom-made barrel. This second barrel is assembled from 24-month air dried wood and then toasted but not charred. The toasting profile was specifically designed to enhance the spice character in the rye while adding hints of dark toast and smoke. Because Michter's US*1 Toasted Barrel Finish Rye is a barrel strength product, the proof varies a bit from barrel to barrel. The average barrel proof for the toasted rye barrels bottled for this release is 108.6.
Master of Maturation Wilson commented, "It is remarkable how much simply finishing our rye in a uniquely toasted barrel can further enhance depth and complexity." Master Distiller Heilmann agreed and remarked, "I love good rye, and this one is terrific."
Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each offering aged to its peak maturity, Michter's highly acclaimed portfolio includes single barrel rye, small batch bourbon, single barrel bourbon, American whiskey, and sour mash whiskey.
Because Michter's does not have adequate stocks to meet demand for its items, the release will be on a limited basis. The suggested retail price of Michter's US*1 Toasted Barrel Finish Rye is $75 for a 750ml bottle in the U.S. For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.










