The Glenlivet® Pays Homage to its Pioneering Founder with the Launch of its Latest Innovation: The Glenlivet® Founder's Reserve

NEW YORK, Sept. 24, 2015 /PRNewswire/ -- The Glenlivet re-introduces the world to its founder, George Smith, with the US release of Founder's Reserve, a new, permanent benchmark expression in the brand's core range. Founder's Reserve is the ultimate tribute to George Smith's original vision to craft the definitive, smooth single malt whisky: the single malt known as the original standard setter.

To truly celebrate the spirit of George Smith's vision, The Glenlivet Founder's Reserve has been created using the time-honored distillation methods that he introduced almost 200 years ago.  In the early 1800's the whisky category was produced without age statements, and distillers like Smith selected the liquid from a variety of aged casks. The Glenlivet Founder's Reserve replicates this freedom of choice.

"Founder's Reserve is the ultimate tribute to George Smith, while also remaining true to the quality that Scotch-lovers expect from The Glenlivet," said Laurent Cutier, Director of Scotch Portfolio at Pernod Ricard USA. "We are very proud to introduce this new expression and celebrate the man who pioneered our vision as being a brand that is the original standard setter in the single malt category and beyond."

With George Smith's original vision in mind, current Master Distiller Alan Winchester has chosen aged oak casks and American first-fill oak casks in the process of making The Glenlivet Founder's Reserve.  Selective use of these unique casks helped provide a smooth, creamy sweetness that mingles pleasantly with the subtle flavors and complex fruity tones already present in this one-of-a-kind single malt.

Made with water from the same crystal-clear mountain streams, in the same cold, pure airs of Glenlivet, The Glenlivet Founder's Reserve is as smooth and fruity as the whisky that first ran from the original copper pot stills back in 1824. To add a taste of innovation to the flavor of this expression, the result is an exceptionally well-balanced and smooth single malt. To the nose there are delicate aromas of citrus fruit, and the palate is sweet, with notes of oranges and pears, and hints of toffee apples and candy. The long, creamy, smooth finish makes this a deliciously satisfying dram.

The Glenlivet Founder's Reserve can be enjoyed neat, with either a splash of water or an ice cube added to taste. The Glenlivet is proud to introduce its first-ever branded cocktails, featuring Founder's Reserve, setting a new standard for the single malt scotch category.

SPEYSIDE SPRITZER
1 1/2 parts The Glenlivet Founder's Reserve
1/2 part simple syrup
1/2 part lemon juice
Build in a Collins over ice and top with Prosecco. Garnish with lemon slice and mint sprig (optional).

1824
1 1/2 parts The Glenlivet Founder's Reserve
1 part Lillet® Blanc or Cocchi® Americano
Dash of orange and Angostura® bitters
Serve in a highball glass, over ice topped with soda and garnished with an orange twist.

RIVER LIVET
1 1/2 parts The Glenlivet Founder's Reserve
1 part fresh grapefruit juice
1/4 part fresh lemon juice
1/2 part honey syrup
3-4 raspberries

Muddle raspberries and honey syrup together in a shaker tin.  Combine remaining ingredients and shake with ice. Fine strain into a chilled cocktail glass and garnish with a fresh raspberry.

The Glenlivet Founder's Reserve will be available at selected retailers at a suggested price of $44.99.

For additional information please visit www.TheGlenlivet.com.

Enjoy Our Quality Responsibly.
THE GLENLIVET® FOUNDER'S RESERVE Single Malt Scotch Whisky. 40% Alc./Vol. (80 Proof). ©2015 Imported by The Glenlivet Distilling Company, Purchase, NY

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Tullamore D.E.W. Irish Whiskey and William Grant & Sons to Offer Rugby Fans Across the U.S. Ways to Celebrate Rugby World Cup 2015

NEW YORK, Sept. 18, 2015 -- Tullamore D.E.W. Irish Whiskey, one of the world's fastest growing Irish whiskeys, today announces its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015 (September 18^th to October 31^st). The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William Grant & Sons as the Official Spirits & Champagne Tournament Provider of Rugby World Cup 2015.

As part of the U.S. campaign, fans over 21 can participate in The Tullamore D.E.W. Game Face Yourself Sweepstakes through a custom face paint website, where fans can customize a photo of themselves to display team pride and enter for the chance to win a once in a lifetime opportunity to attend Rugby World Cup 2015 Final (www.GameFaceYourself.com). Tullamore D.E.W. will also help fans root for their team of choice through several events in true Irish spirit: among friends, sharing a drink. Overall, the partnership with Rugby World Cup 2015 will explore the strong camaraderie and social traditions at the heart of the sport, which offer a natural moment to enjoy the triple blend, triple-distilled smooth character of Tullamore D.E.W.

On key Tournament match days, Tullamore D.E.W. will host large-scale pop-up fan zones in Denver (Sept. 27^th) and New York (Oct. 7^th). Hundreds of rugby fans will have the opportunity to watch the matches and sample whiskey in Tullamore D.E.W.'s custom Daniel E. Williams Snug, an immersive brand experience that mimics the classic cozy Irish snug commonly found in pubs, where loyal patrons enjoy their whiskey in semi-privacy. Through these fan zones and several watch parties at bars across the nation, Tullamore D.E.W. has selected the Challenged Athletes Foundation (CAF) (www.challengedathletes.org) as their beneficiary to raise money in support of their grant program, which assists athletes with physical challenges by providing adaptive sports equipment that gives them the same freedom to enjoy sports as everyone else.

Cindy Wang, Senior Brand Manager, Tullamore D.E.W., comments: "Tullamore D.E.W. is excited to align with Rugby World Cup 2015 to celebrate a highly social sport that strengthens bonds and draws people in – values that are at the heart of our brand. We're looking forward to engaging thousands of rugby fans with Tullamore D.E.W. through one of the world's greatest sporting events."

On target to be the biggest and most viewed Rugby World Cup to date, engaging new and existing audiences, this showcase event is set to deliver an unparalleled platform to project the sport and its unifying values – integrity, solidarity, and passion – which are a perfect complement to Tullamore D.E.W.'s dedication to the celebration of true character.

World Rugby Chief Executive Brett Gosper said: "We are delighted that Tullamore D.E.W. will represent Rugby World Cup 2015 on behalf of William Grant & Sons in the U.S., a country that has seen rapid growth in the popularity of rugby. We are pleased to partner with a brand with likeminded values and dedication to showcasing the spirit of the sport during its most important competition."

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Johnnie Walker® Launches Biggest Campaign in Brand's History

LONDON, September 16, 2015

Ambitious global investment to drive next decade of growth for the brand. 

Today Johnnie Walker^®, the number one Scotch whisky in the world^[1], launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch.

    

Joy Will Take You Further' is an evolution of the brand's famous 'Keep Walking' campaign and represents a new perspective on personal progress, which has defined the brand's philosophy for more than 15 years and helped Johnnie Walker become the most valuable spirits brand in the world^[2]. Based on new insights into how success is viewed by consumers today, it brings to life the concept that joy can be a catalyst to the progress they seek, and aims to generate a positive culture shift by promoting and encouraging the idea that finding joy in the journey is part of the recipe for success.

The campaign features stars from the worlds of sport and entertainment such as Formula One World Champion and McLaren Hondadriver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand's view of how happiness in life is a fuel for success.

Syl Saller, Chief Marketing Officer, Diageo, owners of Johnnie Walker, said: "The launch of 'Keep Walking' marked a fundamental shift in the way scotch was marketed and kick started a decade of transformational growth for both Johnnie Walker and the category as a whole.

"I am hugely excited about the potential of this new campaign to drive Johnnie Walker forward to the next decade of growth. It is rooted in deep consumer insight and tells true stories of people who have truly walked with joy. At Diageo, we believe in building brands with purpose - meaning that goes beyond product benefits - and this is a great example of an incredibly strong idea that is brought to life with outstanding creative."

Guy Escolme, Johnnie Walker Global Brand Director, added that the new campaign - drawing on decades of research - challenged the conventional wisdom that success guarantees you happiness and instead celebrates the fact that happiness actually helps people achieve success.

He said: "Johnnie Walker has always stood for progress - it's been the story of our whisky since our founder John Walker started it all nearly 200 years ago. What two centuries of experience have taught us is that progress doesn't have to be an endless uphill journey - we can enjoy the steps we take and the more happiness we find in them the more likely we are to achieve our goal. Evidence is confirming a conviction that sits at the heart of our brand: 'Joy Will Take You Further'."

Developed in partnership with the brand's global creative agency, Anomaly, 'Joy Will Take You Further' brings to life the art of blending and the blenders who create the world's most iconic Scotch whisky through a significant investment in mentoring and customer experiences, in addition to a new television commercial, print and digital advertising, point of sale materials and engaging digital content.

Amanda Feve, Chief Strategy Officer of Anomaly, said: "Our research unlocked a new insight into progress, which we believe will create cultural impact the world over." 

The new 'Joy Will Take You Further' commercial from Johnnie Walker can be viewed here https://www.youtube.com/watch?v=K9R9YtaoYAE.

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Jim Beam® 'Makes History' As First Whiskey Brand To Partner With Snapchat

DEERFIELD, Ill., Sept. 15, 2015  Today, Jim Beam officially announces a new partnership with Snapchat, becoming the first whiskey brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the U.S. through the end of October, coinciding with existing marketing efforts supporting new Jim Beam^® Apple, Apple Liqueur with Bourbon – the latest flavored whiskey from the world's No. 1 bourbon.

When Snapchat users watch select Live Stories – curated streams of user submitted Snaps from various locations and events – those 21 years and older will see vertical, video ads, viewable for 10 seconds, featuring the brand's Signature Serve cocktail, "Jim Beam^® Apple and Soda." The crisp, refreshing new cocktail mixes Jim Beam^® Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

Jim Beam(R) Apple

"We are thrilled to be partnering with Snapchat who provides us an excellent opportunity to create buzzworthy awareness to our fans on a relevant age-gated platform with significant reach," said Andrea Javor, Senior Director Media at Beam Suntory. "We take pride in staying at the forefront of innovation, not only with our product offerings but also through our marketing efforts, and we consider Snapchat an excellent strategic partner to bring our crisp, refreshing new product to market."

From a brand marketing objective standpoint, Snapchat is currently the fastest growing platform for the Jim Beam^® Apple target – legal drinking age Millennials – and aligns with the brand's priority on mobile marketing to connect with Millennial consumers where they're consuming information. Jim Beam is also able to strategically drive contextual relevancy for the new apple-flavored whiskey through the partnership by inserting the brand into specific Snapchat Live Stories that connect with refreshment occasions.

In addition to Snapchat, Jim Beam is taking another refreshing approach toward marketing with the execution of a three-dimensional (3D) sound program for on-premise sampling and trial in key markets across the country. The interactive experience features audio content, which walks fans through the experience of making and enjoying the new Jim Beam Apple and Soda cocktail through depth and dimensional effects. The immersive 3D-sound interaction is expected to reach nearly 85,000 consumers at bars through 650 sampling events in 13 markets nationwide this fall.

Both programs are currently in-market and the next proof-point that Jim Beam continues to Make History^®not only with its rich, 220-year heritage of bourbon production, but also in being a leader by its marketing executions.

For more information about Jim Beam^® and new Jim Beam Apple, "like" our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com. 

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