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14 August 2015
13 August 2015
Jim Beam Adds More Refreshment To Flavor Portfolio With Release Of Jim Beam® Apple
With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, "Jim Beam Apple and Soda," mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.
Beam(R) Apple
"As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world's No. 1 Kentucky Straight Bourbon," said Gigi DaDan, Senior Director of Jim Beam. "With Jim Beam Apple and the 'Jim Beam Apple and Soda,' we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails."
"My family's been making history since we started distilling bourbon in 1795," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of 'America's Native Spirit.'"
About Jim Beam® Apple
- Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that's been blended with Kentucky Straight Bourbon Whiskey.
- Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
- Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color.
- Jim Beam Apple is best enjoyed with club soda as a "Jim Beam Apple and Soda", or on-the-rocks.
- Jim Beam Apple joins the brand's existing flavored whiskey portfolio already in-market, including:
- Jim Beam® Kentucky Fire™, Kentucky Straight Bourbon Whiskey infused with Cinnamon Liqueur
- Jim Beam® Honey, Kentucky Straight Bourbon Whiskey infused with Real Honey and Liqueur
- Jim Beam® Maple, Kentucky Straight Bourbon Whiskey infused with Natural Flavors
- Red Stag by Jim Beam® Black Cherry, Kentucky Straight Bourbon Whiskey infused with Natural Flavors
New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide.Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.
For more information about Jim Beam Apple, "like" our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com.
12 August 2015
11 August 2015
09 August 2015
Orphan Barrel Whiskey Distilling Company Releases Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey
An experiment in maturation, Rhetoric is re-released annually to explore the flavor characteristics imparted by each additional year the bourbon spends in wood, allowing for side-by-side comparisons. Aged in charred American oak barrels for one year longer than last year's 20-Year-Old release, this rich, complex bourbon represents an exciting evolution in the progressively aged Rhetoric series. Throughout the process, the base Rhetoric liquid remains unchanged, with progressive aging expected to continue through the release of Rhetoric 25-Year-Old in 2019.
The Orphan Barrel Whiskey Distilling Company was created in 2014 to find and share forgotten barrels of whiskey with discerning adult fans, who are encouraged to sip responsibly. Rhetoric 21-Year-Old follows five previous Orphan Barrel bourbons: Barterhouse (20-Year-Old), Old Blowhard (26-Year-Old), Rhetoric (20-Year-Old), Lost Prophet (22-Year-Old) and Forged Oak (15-Year-Old).
Rhetoric stocks were found at the Stitzel-Weller Distillery in Louisville, Ky. The bourbon was distilled in 1993 at the Bernheim Distillery historically located at 17th and Breckenridge in Louisville, Ky., while owned and operated by United Distillers. Rhetoric 21-Year-Old is hand bottled in Tullahoma, Tenn.
"The progressive aging experiment we're employing with the Rhetoric series is incredibly unique," said Ewan Morgan, Master of Whiskey for DIAGEO. "We're going to be able to compare a line of bourbons side-by-side to see how aspects of the liquid – color, aroma, flavors and mouthfeel – are impacted by extra time spent in the barrel. Like many others, I'm looking forward to tasting what one extra year in the barrel does to these bourbons over the coming years."
Compared to last year's release, Rhetoric 21-Year-Old is richer and more complex, with a fuller mouthfeel and slightly higher proof of 90.2 (45.1% ABV). Aromas of cherry, sweet tobacco, honey and leather build upon the oak, fruit, vanilla and caramel of Rhetoric 20-Year-Old. New tasting notes of sweet tobacco, dark chocolate, baking spices and honey complement the charred wood, caramel, vanilla and black pepper spice of Rhetoric 20-Year-Old. Rhetoric 21-Year-Old will be available nationwide in allocated quantities for a suggested retail price of $100 for a 750 mL bottle.
The packaging for Rhetoric features a wood-grain label with gold accents, elaborate typography and imagery of a hummingbird. The background, reminiscent of the oak barrels in which the whiskey has aged, will become darker as each new, more mature offering is released.
Like the other Orphan Barrel whiskeys, Rhetoric 21-Year-Old has long awaited a place to call home and should be sipped slowly and responsibly.
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