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12 February 2015
11 February 2015
Booker's® Bourbon Unveils Collection of Limited-Edition Releases
CLERMONT, KY Feb 11, 2015 - Booker's® Bourbon is proud to unveil the inaugural batch of its limited-edition collection celebrating founding distiller Booker Noe's legacy as the father of small batch bourbon. One of the few bourbons available today bottled straight from the barrel, Booker's® Bourbon will now feature limited-edition labels inspired by Booker Noe's love of bourbon, family and the spirit of experimentation. These commemorative releases will be available in limited quantities throughout the year.
Booker's® Bourbon Batch 2015-1, named "Big Man, Small Batch," features a custom label inspired by the iconic visual of Booker sipping bourbon in his rocking chair with his dog, Dot, by his side. The batch's name honors Booker's role in the creation of small batch bourbons and the larger-than-life personality for which he was known.
"Booker's® was founded on my dad's dedication to making the very best bourbon there is, and I'm proud to honor him with this limited-edition collection," said Fred Noe, Beam's 7th Generation Master Distiller and 2013 Bourbon Hall of Fame Inductee. "'Big Man, Small Batch' is the first batch to feature these new labels, giving our fans a little more insight into who my dad was and his love for creating great bourbon!"
Uncut like all Booker's® Bourbon batches before it, "Big Man, Small Batch" is now available in limited quantities. Bottled at 128.7 proof, "Big Man, Small Batch" was selected with the following characteristics:
- Proof: 128.7
- Age: 7 years, 2 months and 16 days
- Batch Notes: Culled from seven different rack houses, Batch 2015-1 blends the flavor tendencies of several small groups of barrels to create a complex bourbon with a vanilla nose.
- Sipping Suggestions: With ice or cut with water
Each batch of Booker's® Bourbon is hand-selected by Fred Noe to ensure every bottle contains a robust, full-bodied whiskey that matches Booker's whiskey preference. Noe also calls on the expertise of "Booker's® Bourbon Roundtable," an exclusive panelist group consisting of top whiskey experts, enthusiasts and writers, to help select batches throughout the year -- a tradition that will continue for the limited-edition collection.
10 February 2015
09 February 2015
Johnnie Walker® Celebrates Lunar Year with Johnnie Walker® Blue Label® Limited-Edition Bottle
NORWALK, Conn., Feb. 9, 2015 Johnnie Walker® announces the second annual release of a collector's edition to commemorate the thousands-year-old celebration of the Lunar New Year. Johnnie Walker Blue Label Year of the Ram is available for purchase now, in a limited release, at retailers across the country for adult consumers to enjoy responsibly.
This special edition marries traditional Chinese ceramic artistry with one of the House of Walker's rarest and most luxurious expressions of the art of blending. Every detail is deliberate and takes into account the iconic bottle design. When four bottles with their signature Johnnie Walker slanted labels are placed side by side, a single image unfolds— like a magnificent Chinese scroll painting.
The ram's associations with good fortune, beauty and a determination to reach new heights inspired the design. The artwork illustrates three rams standing in distinguished positions, a traditional reference to the Book of Changes signifying a New Year of great fortune.
"The Johnnie Walker Blue Label Year of the Ram bottle weaves the best of Chinese ceramic art with the very finest blended Scotch whisky," said Brian Cox, Director of Scotch Whisky for Diageo North America. "The Lunar Year is an incredibly exciting and significant holiday in the Chinese tradition. We are proud to honor it with our finest blend—Johnnie Walker Blue Label—so that people can enjoy the Lunar New Year responsibly and with quality."
This year's symbol—with its unrelenting persistence—has particular significance for the House of Walker. For more than 200 years,Johnnie Walker has been a pioneer in the industry and seeks to inspire others to see the power of the next step in their personal journeys.
Johnnie Walker Blue Label Year of the Ram Special Release is now available nationwide with a suggested retail price of $258 (750 ml/bottle). Whether celebrating the Lunar New Year with friends or with family, at home or out on the town, Johnnie Walker reminds you to please drink responsibly.
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