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26 November 2013
Speakeasy Spirits - Spirit of America Rye Whiskey
Long Island Spirits - Pine Barrens Sunrise Wildfire Moon Whisky
22 November 2013
JOHNNIE WALKER® Serves Up Clear Statement on Responsible Drinking Through New Glass Car Film
SAO PAULO, November 22, 2013 --
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of JOHNNIE WALKER whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world's No. 1 Blended Scotch Whisky.
The Glass Car is a new flagship film launched today for Join The Pact, a global campaign to gather one million commitments to never drink and drive. Inspired by the fragility of glass, the 90-second film imagines a race car made of 1,750 glasses. Beautiful and powerful, yet so easily shattered, the glass car symbolises the importance of always making the right choices and staying in control.
"Our partnership with Vodafone McLaren Mercedes is an amazingly powerful platform for talking about responsible drinking," says Panzer. "Ahead of this weekend's FORMULA 1 GRANDE PREMIO PETROBRAS DO BRASIL GRAND PRIX, we're releasingThe Glass Car to remind consumers that, in life as in racing, control is everything."
Join The Pact aims to gather an additional million pledges never to drink and drive by inviting consumers around the world to use the hashtag #ImNOTdriving on social media. In return, JOHNNIE WALKER is pledging to give away one million kilometers of safe rides home.
The Glass Car features two-time world drivers' champion Mika Häkkinen - a JOHNNIE WALKER Global Responsible Drinking Ambassador - who says: "Staying in control is what matters in racing. Split second decisions are the difference between finishing first and finishing last - or not finishing at all. The Glass Car is a powerful reminder of how easily our dreams can be shattered - watch it, share it and sign the pact never to drink and drive."
Set in a painstakingly created computer reproduction of the McLaren Technology Centre - accurate to just 3mm - the beautiful film features a stunning CGI model of a Vodafone McLaren Mercedes F1 car and a breathtaking crash scene at 300 frames per second that took over a week to render and produced over 100 gigabytes of data in itself. To view The Glass Car go tohttp://www.jointhepact.com/theglasscar.
Gavin Pike, Global Brand Director of JOHNNIE WALKER, says: "JOHNNIE WALKER has placed responsible drinking at the heart of its eight-year partnership with Vodafone McLaren Mercedes. As a result of that partnership more than one million consumers around the world have already signed a pledge never to drink and drive and nine weeks ago in Singapore we launched the new campaign to gather a further one million pledges through #ImNOTdriving by giving away free rides home across the globe.
"The reaction from consumers has been hugely encouraging and so far we have already delivered over 10,000 kilometers of free rides home. The Formula 1 season is reaching its climax at a time when millions are preparing for the festive seasons in many parts of the globe - it's the right moment to use this highly impactful film to reinforce the vital message about never drinking and driving."
Pike adds: "JOHNNIE WALKER is dedicated to personal progress, it is what the brand personifies, and we believe that responsible drinking is part of that progress. This latest film is an extremely powerful addition to a global campaign that uses our partnership with Vodafone McLaren Mercedes to demonstrate our commitment to world-class standards in responsible marketing."
Glenmorangie Global Master Brand Ambassador David Blackmore Named Scotch Whisky Ambassador of the Year 2014 For Third Consecutive Year
NEW YORK, Nov. 22, 2013 -- Glenmorangie, Scotland's favorite single malt Scotch whisky, is proud to announce its Global Master Brand Ambassador David Blackmore has been named Icons of Whisky America, Scotch Whisky Ambassador of the Year 2014 by Whisky magazine. This marks the third year in a row Blackmore has been honored by the industry leading publication.
Blackmore's incomparable dedication and enthusiasm for the fastest growing single malt Scotch whisky in the U.S. was greatly inspired by his work as part of the whisky creation team, with Master Distiller, Dr. Bill Lumsden. Not only is he an expert on the entire Glenmorangie range, but he is also a chief authority on Ardbeg, leading education programs for both brands throughout the USA.
In the past 12 months Blackmore has travelled to over fifty U.S. cities, thirty cities across Asia and five cities in Canada. He has presented to over 55,000 people and been heard by an additional 500,000 viewers through television and radio broadcasting.
"David continues to prove time and again that his expertise in Scotch whisky, and particularly Glenmorangie, is unparalleled. Even though this is his third consecutive award, it is still just as thrilling to see someone so deserving be recognized for their relentless pursuit of excellence on behalf of our brand," says Maxime Balay, Glenmorangie U.S. Brand Director. "It is with great pride that we can call David a member of the Glenmorangie family for the past eight years, and we look forward to many more to come."
Blackmore's most recent project was an international cross-industry initiative. David, joined by Dr. Bill Lumsden, worked on the program with three of Scotland's top distillers, as well as representatives from the Scottish Government, DISCUS, SWA at Mt. Vernon, George Washington's distillery.
The fastest growing single malt whisky in the U.S., Glenmorangie has received tremendous accolades from the International Wine and Spirits Competition, the San Francisco World Spirits Competition and the Wine Enthusiast's Wine Star Awards. Most recently, Glenmorangie's Private Edition Ealanta was named 2014 World Whisky of the Year by Jim Murray's Whisky Bible, scoring 97.5 out of 100 points, and is described as having "One of the longest finishes of any Scotch this year...and borderline perfection." In addition, over the last five years Glenmorangie has won more "Gold Best in Class" medals than any other single malt from the International Wine and Spirits Competition and was also named their 2012 Distiller of the Year.
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