Limited Edition ABERFELDY Single Cask Scotch Whisky Available Exclusively on the West Coast at BevMo!

CONCORD, CA--(Nov 6, 2013) - BevMo!, the ultimate neighborhood specialty beverage retailer, today announced that it will be one of just two retailers in the United States to sell a limited edition ABERFELDY Single Cask Scotch Whisky from the House of DEWAR'S this holiday season. The exclusive Scotch whisky can be pre-ordered for a special price now on BevMo.com, and will be available for purchase at select BevMo! stores starting November 8.

ABERFELDY Single Cask is the first ever single cask from DEWAR'S available in the United States and is a unique extension of ABERFELDY Single Malt, the flagship single malt from DEWAR'S Blended Scotch whisky. Produced at the home of DEWAR'S at the Aberfeldy Distillery in Scotland, two delicious ABERFELDY Single Cask offerings will be available at BevMo!: the first with a delicate, yet complex floral aroma and a hint of spice, honey, creamy toffee and pineapple; and the second with rich caramel notes of vanilla, butter toffee and ripe bananas.

To celebrate the limited edition Scotch whisky, BevMo! will be hosting tasting events of ABERFELDY Single Cask at their West Hollywood, CA location at 7100 Santa Monica Blvd on Nov. 20 from 5-7 p.m. PST as well as their Walnut Creek, CA location at 2940 N. Main from 5-7 p.m. PST. Attendees will get their first taste of this prestigious single cask Scotch whisky just in time for the holidays. Additionally, guests at the event will enjoy catered food, special DEWAR'S gifts, cigars rolled on site and a putting competition. Guests who purchase ABERFELDY at one of the tasting events can also have their limited edition bottle engraved for a nominal fee. Space is limited, so reserve your ticket now. To reserve tickets for the West Hollywood event, click here and for the Walnut Creek event, click here. 

"BevMo! prides itself on an ever-evolving selection that allows our neighborhood customers to constantly discover new tastes," said BevMo! CEO Alan Johnson. "The limited edition ABERFELDY Single Cask whisky is among the most prestigious single malt scotches in the world, and we want our customers to be part of the exclusive group that gets to try it."

"ABERFELDY Single Cask offers consumers the exciting opportunity to experience ABERFELDY, the flagship single malt from DEWAR'S, like they never have before," said Arvind Krishnan, Vice President, Brand Managing Director, DEWAR'S. "DEWAR'S, the most awarded blended Scotch whisky in the world, continues to be a pioneer in the spirits industry with the introduction of ABERFELDY Single Cask, the first ever single cask offering from DEWAR'S in the United States. By showcasing ABERFELDY in such a luxurious and unique way through the launch of ABERFELDY Single Cask, the House of DEWAR'S demonstrates its leadership not only in the blended Scotch whisky category, but in the single malt category, as well."

To see how many bottles are still available, visit BevMo.com. And for the latest information about the newest products and cocktail recipes visit BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times.
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287 Whiskey (Made From Captain Lawrence Freshchester Pale Ale) Available Now

From Captain Lawrence:

“Distilling is 49% cleaning stuff, 49% moving heavy stuff around, 2% drinking beer.”

At the end of the day one summer afternoon (during the above mentioned 2% time) we were enjoying one of the excellent local brews made by Captain Lawrence Brewing. Suddenly our distiller exclaimed, “beer is made from grains, whiskey is made from grains, whiskey mash is also known as beer before it’s distilled… what if we made whiskey from beer made from a brewery?” When we explained the idea to Captain Lawrence Brewery owner Scott Vaccaro, he couldn’t have been more excited and started sending us thousands of gallons of his Freshchester Pale Ale. “287 Whiskey” was born, named after the highway that connects StilltheOne Distillery and Captain Lawrence Brewery. “287 Whiskey” is carefully distilled to capture the nuance of the malted barley and then matured in new oak barrels. It’s floral and malted barley notes blend with caramel and vanilla flavors to create a very unique and delicious whiskey. Try it neat, on the rocks or with a splash of water or have some alongside a Freshchester Pale Ale and bring home new meaning to the term ‘a shot and a beer’.

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Buffalo Trace - Stagg Jr.

The first batch of Stagg Jr. is comprised of barrels aged for eight and nine years. Future releases will undoubtedly be different proofs, as each batch is unique and no water is added. Just like George T. Stagg Bourbon, this new whiskey is not filtered and offers all the rich and complex flavors of bourbon right from the barrel. Bottles of Stagg Jr. will be limited, but several batches each year are planned."

“We’ve been aging these barrels for years in anticipation of this Stagg Jr. offering,” said Kris Comstock, bourbon marketing director. “George T. Stagg has won countless awards, but we’re delighted to introduce Stagg Jr., which should be a bit more accessible.”

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Wild Turkey® Bourbon Unleashes Its #Nevertamed Spirit with New Advertising Campaign

LAWRENCEBURG, Ky.---After nearly 100 hundred years, one of America’s most storied brands is ready to tell a new story. In a move designed to bring the brand squarely into the hearts and minds of the Millennial consumer, this week Wild Turkey® Bourbon – reputedly a brand of choice for notable American icons, such as Hunter S. Thompson and John Wayne - kicked off its largest marketing program in the brand’s history - #Nevertamed. In this wide-reaching campaign, Wild Turkey is turning its attention to the unsurpassed quality in the bottle, a quality that has never wavered since the brand’s inception in the heart of Bourbon country – Lawrenceburg, Kentucky.

“The American Whiskey category is experiencing a profound resurgence in popularity as Millennial consumers start searching for spirits with more flavor and character”

#Nevertamed refers to the fact that while the spirit that’s at the heart of Wild Turkey Bourbon can be bottled, it has never been tamed. Wild Turkey refuses to change the production process of its award-winning Bourbon, even when it might be cheaper or easier to do so. When others in the industry turned to using genetically modified grains (GMO), Wild Turkey refused. Though it could legally age its Kentucky Straight Bourbon Whiskey just four years, it ages it five years or more. And instead of using a less expensive char on its barrels, Wild Turkey uses a Number 4 Alligator Char to get the deepest, richest flavor. Others don’t do that.

Those points of differentiation are highlighted in the far-reaching #Nevertamed marketing platform, a multi-channel, digitally-led eco-system which debuts as a :60 second TV spot with corresponding OOH and a major focus on digital and social media, followed by print advertising and off- and on-premise point of sale. The advertising’s core quality message and inherent brand image cues are delivered in the creative by focusing on five uncompromising individuals who clearly exhibit the same Wild Turkey #Nevertamed spirit.

They include:

• Michael Sharp: An Alaskan outdoorsman who surfs in the arctic waters every single day.
• Chris Davenport: A mountaineer who not only skied all of Colorado’s 54 tallest peaks in one year, but hiked up the mountains himself.
• Rosie Napravnik: A trailblazing female horseracing jockey.
• Caleb Siemon: An artist and designer who bucked convention to chase his dream and became America’s premier glass blower.
• Tim Rigby: A legendary Hollywood stunt man.

Wild Turkey boasts one of the most respected distilling teams on the planet – the legendary father/son duo Jimmy and Eddie Russell, who have more than 90 years of experience between them – and is now experiencing its most significant brand transformation to date. Aimed at discerning, confident males ages 25 to 35, who stay true to themselves and their passions through their own lives, #Nevertamed is designed to evolve the image of the brand, while keeping one eye on its deep-rooted heritage. The campaign also represents the most significant investment in Wild Turkey’s marketing since the brand was acquired by Gruppo Campari in 2009.

“The American Whiskey category is experiencing a profound resurgence in popularity as Millennial consumers start searching for spirits with more flavor and character,” said Andrew Floor, Group Marketing Director, Campari America. “There is a genuine interest in well-crafted American spirits that are steeped in history and have legacies all their own – our response to this movement is something only Wild Turkey can own, and that’s the #Nevertamed spirit.”

The #Nevertamed campaign will include visually-stunning and emotionally-moving :15, :30 and :60 second commercials; robust social media activations around the #Nevertamed hashtag; and a standalone website Nevertamed.com housing the :60 second commercial and long-form video profiles of the #Nevertamed icons.

The #Nevertamed strategy, concept and full 360-campaign was developed by VITRO of San Diego. For additional information, please visit us at Nevertamed.com, like us on Facebook or follow us on Twitter @WildTurkey.
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JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection Designed by Alfred Dunhill Launches with the Premiere of "Celebrating a Journey Shared"

LONDON---JOHNNIE WALKER® BLUE LABEL™ and Alfred Dunhill launched the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill in conjunction with the première of “Celebrating a Journey Shared”, a film which portrays a memorable journey of two exceptional men – John Walker and Alfred Dunhill – from the bustling city of London to the highlands of Scotland. The two iconic British luxury houses also unveiled CelebratingAJourneyShared.com, a digital concept space that showcases the great craft traditions of dedication, rich heritage and commitment to quality behind this exclusive range of collectors’ items.

“This film, with cues of luxury and masculine sophistication is our visual expression of this partnership and this Collection.”

Inspired by the pioneering spirit of our founders, John Walker and Alfred Dunhill, and the brands that honour their vision today, the film captures special moments on the journey from London to Scotland and is a modern reinterpretation of what might have transpired between the two gentlemen should they have met in their lifetime. The result leaves viewers room to imagine how both John Walker and Alfred Dunhill would have interacted with each other considering the similar beliefs and philosophies that they share.

Bringing to life the same spirit, “Celebrating a Journey Shared” takes two exceptional men, adventurer Jason Lewis and craftsman Chris Tipper, on a memorable journey from London to Scotland. The story draws parallels to the unique feelings of achievement and accomplishment that Jason Lewis and Chris Tipper, Johnnie Walker and Alfred Dunhill share. Springing from the great British craft traditions of dedication and commitment to quality, both pairs were true to their heritage but set their eyes distinctly on the future.

Jason Lewis circumnavigated the globe, after 13 years of dedication and sheer willpower, with the help of Chris Tipper, who hand-built the paddle boat named ‘Moksha’ which they travelled in. From Alfred Dunhill’s home in London, to JOHNNIE WALKER®’s Drummuir Castle in Scotland, the film showcases the remarkable collaboration between two pioneers in a shared journey to achieve the extraordinary, visually blending the heritage and modernity of these purveyors of British luxury.

Aimed at extending the experience of the partnership between JOHNNIE WALKER® BLUE LABEL™ and Alfred Dunhill,CelebratingAJourneyShared.com shines the spotlight on different aspects of the collaboration and the collection – from the heritage of both brands and their craftsmanship to travelling in style with dunhill and how to create the perfect serve.

“Created by two purveyors of British luxury, this limited edition Collection is built on both brands’ shared values and pioneering heritage of quality craftsmanship,” said James Thompson, Managing Director, GLOBAL RESERVE, DIAGEO. “This film, with cues of luxury and masculine sophistication is our visual expression of this partnership and this Collection.”

The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill features a limited edition design bottle and a Collector’s Trunk. The packaging of the exclusive bottle is stunningly put together with its interior evoking the contours of a map while its exterior speaking directly to dunhill's positioning as the British men's luxury brand using their brand signifier, 'Chassis', in their leather goods.

The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill will be available through exclusive retailers.

To view the “Celebrating a Journey Shared” film and to relive the journey of John Walker and Alfred Dunhill, please visit the official JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection by Alfred Dunhill microsite: www.CelebratingAJourneyShared.com.
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The Balvenie 15 Year Single Barrel Single Malt Scotch Whisky

The Balvenie 15 Year Single Barrel Single Malt Scotch Whisky -- 47.8% ABV, 750 ml.

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Wynkoop Brewing and Peak Spirits - B-C-W Luna White Dog Colorado Whiskey

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Rogue Wins Gold @ Great American Distillers Festival

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Yellow Rose Distilling Wins Top Honors at 2013 NY Spirit Competition

Houston, Texas October 25, 2013/mbb/ -

Yellow Rose Distilling, LLC., Houston’s first legal whiskey distillery, wins top honors at the 2013 New York World Wine and Spirit Competition.

Yellow Rose Blended Whiskey received a Double Gold Medal and the title of Best Blend in Show. Additionally, the newly released Yellow Rose Double Barrel Bourbon received a Silver Medal.

To receive a Double Gold medal, all judges must agree that the spirit is worthy of a gold medal. “We are excited to have been awarded the best blend in the NY competition. This aligns with what customers have been saying about the product,” states founder Ryan Baird.

The New York World Wine and Spirits Competition is conducted in similar fashion as the San Francisco World Spirits Competition. Yellow Rose did equally well at San Francisco earlier this year winning two Double Gold medals on their Outlaw Bourbon and Straight Rye Whiskey. Yellow Rose offers four whiskey varietals, each have won top honors in 2013. The competitions use a point system to judge each spirit independently. Judges are selected from journalists, mixologists, beverage directors, chefs and retail owners across the nation.

“Yellow Rose is all about quality and we strive to create only the best whiskey. Our Blended Whiskey is a special mix of several high quality whiskey’s. Many other blended products on the market include grain neutral spirit, which is a cheap low-quality filler. The way we make our Yellow Rose Blended Whiskey improves the depth of the spirit and results in a lighter drinkable whiskey with great flavor,” states Smith.

Products are available now in fine establishments throughout Texas and several other states. For more information and distribution details please visit http://www.yellowrosedistilling.com orfacebook.com/yellowrosedistilling
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Outlaw Saloon Bourbon Whiskey

Outlaw Saloon Bourbon Whiskey -- 45% ABV, 750 ml.

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Tomatin Legacy Highland Single Malt Scotch Whisky

Tomatin Legacy Highland Single Malt Scotch Whisky -- 43% ABV, 750 ml.

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Cotton Hollow Tennessee Bourbon Whiskey Aged 6 Years

Cotton Hollow Tennessee Bourbon Whiskey Aged 6 Years -- 46.5%, 750 ml.

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