War Cannon Spirits Tam Of Ayr Four Grain Straight Bourbon Whiskey

War Cannon Spirits Tam Of Ayr Four Grain Straight Bourbon Whiskey 40%-ABV 750ml.

About War Cannon Spirits:

War Cannon Spirits is a boutique distillery located in the Champlain Valley that produces exceptional small-batch spirits. Our innovative, often regional offerings are crafted for those who expect superior quality, craftsmanship, and authenticity in their bottles. We use our spirits to promote education about historical events, encourage the preservation and

War Cannon Spirits is a boutique New York farm distillery located in our restored circa 1820 sawmill in the Champlain Valley between two 18th-century British and French-built forts. Our spirits aim to raise awareness and educate on historical events, encourage the visitation, preservation, and restoration of historical sites, and inspire future curators to continue this mission. This is how our original tagline was born: Revolutionary History, Rebellious Spirits.

Paul Besignano, Founder

In 2016, Paul founded the company to export the Champlain Valley’s agricultural influence and rich history to a broader audience. This mission led him to an early 19th-century mill (which has since undergone a nine-year restoration) nestled in the fertile Champlain Valley, near the historic shores of Lake Champlain. Paul drew inspiration for the name War Cannon Spirits when the project became based out of the towns of Crown Point and Ticonderoga. Both towns are home to 18th-century British and French forts - Fort Crown Point and Fort Ticonderoga.​

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Joel Elder, Chief Distiller

Our Chief Distiller, Joel Elder, played a vital role in guiding War Cannon Spirits alongside Paul since the project's inception. With a rich agricultural background stemming from his upbringing on Missouri farms, Joel aims to make struggling farms profitable and innovate in value-added agriculture, naturally leading him to distill. His extensive knowledge now serves as the foundation of our industry-leading processes. He was instrumental in New York’s broader craft beverage expansion, working alongside the state’s legislature and agricultural community for over 15 years. Joel provided valuable insights during the revision of New York's farm distillery framework and contributed to agricultural boards for the reintroduction of new barley strains in the state, now widely recognized as ‘Empire Malt.’

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Mary Dowling Whiskey Company Releases Mother of Bourbon--A Novel Unveiling the Greatest Whiskey Story Never Told

New historical fiction novel chronicles the untold story of a trailblazing woman who defied Prohibition, shattered expectations and changed whiskey forever

LOUISVILLE, Ky., April 29, 2025 - Mary Dowling Whiskey Company, an award-winning bourbon brand on a mission to restore the lost legacy of Mary Dowling, today announced the release of its new historical fiction novel, "Mother of Bourbon: The Greatest American Whiskey Story Never Told" (Post Hill Press). A collaborative project between co-authors Eric Goodman and Kentucky Bourbon Hall of Fame whiskey maker Kaveh Zamanian, "Mother of Bourbon" takes readers through the outrageously inspiring life of bourbon's most successful and influential woman distiller in the male-dominated world of pre-Prohibition bourbon: Mary Dowling. "Mother of Bourbon" is now available for purchase on Amazon and Barnes & Noble just in time for Mother's Day.

"Mary Dowling was a true original — a woman who challenged convention and shaped the course of American whiskey," said Kaveh Zamanian, co-author and founder of Mary Dowling Whiskey Company. "Bringing her to life on the page has been one of the most meaningful projects of my career. With 'Mother of Bourbon,' we're not just honoring her, we're giving her the place in history she always deserved and I'm excited for readers to be part of that journey."

"Mother of Bourbon" is the never-before-told story of a pioneering and visionary woman who achieved success in a system designed to suppress her, and against a government that strived to repress her. Mary's courage and determination are the hallmarks that live on today in Mary Dowling Whiskey Company, as extraordinary and distinctive as the woman whose name it bears. Through "Mother of Bourbon" and every bottle, Mary Dowling Whiskey Company carries forward her legacy — shining a light on her remarkable story and crafting bold, game-changing spirits in her honor.

What others are saying about "Mother of Bourbon:"

"Kaveh Zamanian and Eric Goodman took the scraps of her legacy and wove them into an historical fiction based on her life, giving a voice to one of Kentucky bourbon's nearly forgotten bourbon barons."
—Maggie Kimberl, content editor, American Whiskey Magazine

"'Mother of Bourbon' not only gives her the spotlight she deserves, but it does so with intelligence and grace. Whether you love whiskey or just want a good yarn about a life well lived, this book is for you."
—Clay Risen, author, "American Whiskey, Bourbon & Rye: A Guide to the Nation's Favorite Spirit and Bourbon: The Story of Kentucky Whiskey"

"Unsung bourbon distiller—and force of nature—Mary Dowling overcame family tragedy, discrimination and Prohibition, to achieve extraordinary success. Her story comes to life in this page-turning novel."
—Susan Reigler, author, "Kentucky Bourbon: The Essential Guide to the American Spirit"

"From love to business, this bourbon soap opera is a must read, will keep you entertained, and make you question everything you thought you knew about America's Spirit."
—Fred Minnick, author, "Bourbon: The Rise, Fall and Rebirth of an American Whiskey;" "Bourbon Curious;" and "Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch and Irish Whiskey"

"Mother of Bourbon: The Greatest Whiskey Story Never Told" (Post Hill Press) by Eric Goodman and Kaveh Zamanian is available for purchase now on Amazon and Barnes & Noble ($30) and locally in Louisville at Carmichael's Bookstore. For more information, visit www.marydowling.com.

About Mary Dowling Whiskey Company
Mary Dowling Whiskey Company is an award-winning bourbon brand on a mission to restore the legacy of Mary Dowling to its rightful place in American hearts, minds and glasses. Celebrating her pioneering spirit, the brand offers three exquisite whiskeys bearing her name:

• Winter Wheat ($54.99) offers a soft, elegant finish for those seeking a smooth and mellow experience. Gold winner at the World Whiskies Awards 2025.
• Tequila Barrel ($75) introduces an adventurous twist, merging the boldness of whiskey with the vibrant notes of tequila. Silver at SF World Spirits Competition 2024 and Platinum at ASCOT Awards 2024.
• Double Oak Barrel ($130) delivers a rich, layered complexity through an innovative aging process. Gold at SF World Spirits Competition 2024 and Gold at ASCOT Awards 2024.

Mary Dowling Whiskey Company was founded in 2023 by Kentucky Bourbon Hall of Fame Whiskey Maker, Kaveh Zamanian. To learn more, visit www.marydowling.com.

About Kaveh Zamanian
Kaveh Zamanian is a clinical psychologist and psychoanalyst turned master whiskey maker. He fell in love with a Kentucky girl, moved to Louisville and decided to take a leap with her down the rabbit hole of bourbon, following his long-standing passion for fine spirits. He is the founder of Rabbit Hole and Mary Dowling Whiskey Companies and serves as the Chief Whiskey Officer for Pernod-Ricard, the second largest spirit company in the world. In recognition of his achievements, in 2022, he was inducted to the Kentucky Bourbon Hall of Fame, cementing his place among industry pioneers and visionaries. He resides with his wife (Kentucky girl) and children in Louisville, Kentucky.

About Eric Goodman
Eric Goodman is the author of seven previous novels, including "Curveball" (2024). Educated at Yale and Stanford, Goodman lives in Sonoma County and Mecklenburg, New York. For many years, he directed the creative writing program at Miami University (Ohio). His previous novels have been named Indies Finalist for General Fiction and Silver Book of the Year for Gay/Lesbian Fiction. He likes his whiskey neat.

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JOHNNIE WALKER VAULT X OLIVIER ROUSTEING: WHEN THE ART OF COUTURE MEETS THE ART OF BLENDING

Acclaimed French creative director Olivier Rousteing announced as first cultural collaborator invited within Johnnie Walker Vault; Pushing boundaries of whisky creation by bringing together Rousteing's trailblazing fashion vision and Master Blender Dr Emma Walker's artistry and access to 500 of the rarest whiskies contained within Johnnie Walker Vault.

In the first release of a two-part collaboration, Couture Expression is a collection of four couture blends inspired by a sensorial journey through the seasons.

LONDON, April 29, 2025 - Johnnie Walker, has announced acclaimed French couture designer Olivier Rousteing as the first cultural partner under the Johnnie Walker Vault platform. Launched earlier this year, Johnnie Walker Vault is a new global luxury platform grounded in blending artistry - uniting bespoke blends, luxurious experiences and collaborations with cultural icons all under one visionary banner.

First Unveiling: Couture Expression

Couture Expression is the inaugural limited-edition release from the Johnnie Walker Vault, co-created by Johnnie Walker Master Blender Dr Emma Walker and Olivier Rousteing. Drawing inspiration from the world of high fashion, the collection elevates blending artistry into new dimensions through a seasonal interpretation, setting a new standard of luxury whisky creation.

"Pushing boundaries through blending artistry has always been at the heart of my work, and opening the doors of the Johnnie Walker Vault to welcome such a progressive, creative talent of Olivier's magnitude has been something that will stay with me forever." says Master Blender, Dr. Emma Walker.

This launch brings together two creatives at the height of their craft, each renowned for pushing the boundaries of their art. In a hidden 'atelier' beneath Johnnie Walker Princes Street, Dr. Emma Walker, the brand's Master Blender, and Rousteing collaborated to craft and design a collection of four blends - Spring, Summer, Fall and Winter - capturing Rousteing's personal and emotional connection to each season as well as its sensorial spirit.

"This has been an emotional journey," says Rousteing. "What started as a collaboration to create one special release became a creative exploration of four seasons, just like a couture collection. For me, the seasons bring different energy and emotions - the feeling of rebirth in Spring, the hazy freedom of Summer, the self-reflection of Fall and the coziness of home and family in Winter - that Emma so beautifully captured in the collection."

Couture Expression Blends

Each of the four blends in the collection begins with the same luxurious 'heart', including ghost whiskies from Brora and Port Dundas, setting a marker for the rarity of the collection. Dr. Walker then layered hand-selected whiskies from the Johnnie Walker Vault - a library of 500 rare, aged and ghost whiskies, personally curated and rotated from the very best of the 10 million casks of Scotch available to her as Master Blender. In an innovative fusion of creative minds, over the course of 12 months, Dr Walker translated Rousteing's personal narrative into four sensorial journeys through flavour and time.

Emma Walker continued, "Olivier brought an emotional language to the blending creation, and we worked together to explore what whisky can express - technically, sensorially and artistically. We deliberately chose to use the same whiskies across several of the seasons, playing with proportions, textures and seasonal notes to create four distinct expressions of whiskies"

The Couture Expression blends encompass:

• Spring – Refreshing and floral. A celebration of renewal and transformation, with brightness drawn from a selection of rare whiskies including a 1985 Cragganmore, a rarely seen 1977 Caledonian and minerality from a treasured 1978 Port Ellen. 
• Summer – Vibrant. An ode to summer with tropical fruit notes from a selection of rare whiskies including an experimental Cardhu Wine Cask Finish, and a 1990 Clynelish wrapped in the richness of 1988 Benrinnes. 
• Fall – Textured and bold. A time of self-reflection and the relentless pursuit of excellence, this expression features an experimental Teaninich chocolate malt, layered with smoke from the 1978 Port Ellen. 
• Winter – Deep and contemplative. Reflecting 'coming home' and the warmth of sharing time and moments with family and friends. The richest of the four, dialling up Islay malts from Port Ellen and Brora with a mulled wine, sweetness from the 1988 Benrinnes.

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J. Mattingly 1845 Indiana Select Batch # 5 Limited Edition Private Barrel Small Batch Light Whiskey

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Introducing Oaklore Four Grain Bourbon: Putting North Carolina on the American Whiskey Map with a Spirit Representative of the State’s Piedmont Region

Award-Winning Flagship Bourbon Now Available Nationwide After Successful Rollout in the Tar Heel State

Charlotte, North Carolina (April 28, 2025) – North Carolina craft spirits innovator Oaklore Distilling Co. today proudly announces the nationwide release of its flagship Oaklore Four Grain Bourbon. The company’s Four Grain Bourbon embodies the savory characteristics that define Oaklore’s signature production style and highlights the state’s exemplary aging region. Shipping to 42 states across the U.S. via www.oakloredistilling.com powered by Speakeasy, Oaklore Four Grain Bourbon has an SRP of $69.99 for a 750 ml bottle.

Already the recipient of a Double Gold Medal at the 2024 Barleycorn Awards, Oaklore Four Grain Bourbon showcases the blending and maturation talents of Co-Founder, Thomas Bogan, who selects their most superlative barrels, batches them to perfection, and then re-barrels the bourbon for additional aging to take advantage of North Carolina’s ideal geography for barrel-aging premium whiskey.

“It’s tremendously rewarding to the team at Oaklore to see our flagship whiskey take the next steps in its evolution, as we become available nationwide. Being a craft spirits producer is not for the faint of heart, but we feel confident that our bourbon – which perfectly represents the great state of North Carolina – is emblematic of everyone’s desire to see smaller, regionally-produced American Whiskeys make a real go of it,” said Bogan.

Relative to other American Whiskey producing regions, North Carolina’s Piedmont is an ideal climate, particularly when it comes to barrel aging. The humid sub-tropical environment forgoes the broad temperature swings seen in Kentucky and other regions, resulting in a more consistent, year-by-year aging process – one that naturally allows for a more uniform whiskey profile, with truly developed character and a richer taste.

Crafted by Oaklore at its sister distilleries in Kentucky and North Carolina, the Four Grain Bourbon is distilled on 24-inch Vendome all-copper column stills using “the big four” American Whiskey grains (corn, wheat, barley & rye). The whiskey combines the best five- to six-year-old barrels of wheated bourbon and rye bourbon mash bills, which are aged separately and are hand-selected and batched together – producing a final mash bill of 72% corn, 11% wheat, 10% rye, and 7% malted barley. This resulting mash bill showcases a rare harmony of grain profiles—each contributing to a layered, complex flavor profile.

Bogan, along with Co-Founder Matt Simpkins, oversees this process and then re-barrels them for additional aging of approximately eight to twelve months in palletized, non-temperature-controlled warehouses in the North Carolina Piedmont, a plateau of gentle hills between the flat Coastal Plain and the state’s majestic mountains. Oaklore uses #2, #3 and #4 char level barrels and multiple cooperages to achieve consistency and a flavorful bourbon that’s not overwhelmed by wood influences.

Oaklore’s Four Grain Bourbon reflects the distillery’s mission to create spirits of character, depth, and story. The 92 proof, non-chill filtered bourbon is the perfect sipper for both the new whiskey drinker and the connoisseur interested in exploring American Bourbon Whiskeys beyond Kentucky.

On the nose, this expression delivers aromas of toasted pecans and honey butter cake. The bourbon appeals to any whiskey drinker who desires a prominent palate of silky, smooth toffee and vanilla crème brûlée. The finish lingers with butterscotch, leaving a light spice on the tongue.

Founded in 2017, Oaklore Distilling Co. was born out of friendship and a shared passion for well-crafted whiskey. A fortuitous meeting between neighbors, and now co-founders, Thomas Bogan and Matt Simpkins while walking their kids to the bus stop set them on a course to change the distilling landscape in North Carolina. Turning their hobby into a career involved time, money, and dedication, as well as enlisting the help of friend and fellow whiskey lover Travis Masters.

Together, Bogan, Simpkins, and Masters have created an American Whiskey brand centered around storytelling, community and craftsmanship that today proudly bears the hallmark of the Tar Heel State. The name Oaklore refers to the oak staves of each handcrafted barrel that are essential to the whiskey aging process – with each tree, each stave, and thus, each barrel, carrying its own unique history.

Follow Oaklore Distilling Co. on Instagram and Facebook. To learn more, visit www.oakloredistilling.com.

ABOUT OAKLORE DISTILLING CO.

Built on the idea of community, Oaklore Distilling Co. in Charlotte, NC celebrates great spirits and the stories that come along with them. Born of friendship and passion in 2017 Matt Simpkins, Thomas Bogan, and Travis Masters have spent years learning the art of distilling and crafting Oaklore’s signature line of spirits. Oaklore spirits – 100 percent Carolina crafted – are created with dedication to the process, ingredients, quality and presentation. Oaklore Distilling Co. was named No.1 distillery by the Charlotte Observer’s Best in 2023 and 2024. For more information,

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Jim Beam Seven Generations Of The Beam Family Kentucky Straight Bourbon Whiskey

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Oban Welcomes A New And Extraordinary Scotch Whisky | Oban 15 Cask Strength Sherry Cask Finish

A Limited-Edition Single Malt Scotch Whisky That Savors the Art of Appreciation

NEW YORK, April 24, 2025  In a world that moves fast, true craftsmanship takes time. Enter Oban's latest release, Oban 15 Cask Strength Sherry Cask Finish – a limited-edition Single Malt Scotch Whisky that celebrates the mastery of patience and precision. Meticulously aged and carefully finished in Andalusian Sherry Casks, this expressive whisky invites drinkers to slow down, savor the moment and appreciate the craft.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/oban/9331851-en-oban-new-scotch-whisky-oban-15-cask-strength-sherry-cask-finish

This new, creamy-smooth expression from Oban was aged to perfection in European Oak Butts and American Oak Hogshead Barrels before being finished in Oloroso and Palo Cortado Sherry Casks. On the nose, Oban 15 Cask Strength Sherry Cask Finish opens with aromas of dried raisin and orchard fruit, giving way to charred orange rind and lemon peel. The whisky's palate delivers layered notes of burnt sugar, cinder toffee and a slight hint of almonds, European Oak imparts tannins, pepper, and spice, culminating in a warm lingering finish of brown sugar. 

Tucked away in the West Highlands of Scotland, Oban Distillery has been producing exceptional whisky since 1794. Oban 15 Cask Strength Sherry Cask Finish was created by the distillery's seven artisans, inspired by the flavors and traditions of southern Spain's Andalusia region. Reflecting the distillery's long-standing dedication to quality, Oban 15 Cask Strength Sherry Cask Finish is a true embodiment of the mastery of the seasoned distillers who carefully create Oban day by day. Under the guidance of DIAGEO Master Blender Dr. Stuart Morrison, hand-selected casks were carefully finished for over four years in Oloroso and Palo Cortado Sherry Casks, resulting in a transportive tasting experience that marries sweet dried fruits, citrus and Oban's signature maritime salinity.

"After years of development and refinement, we are proud to welcome Oban 15 Cask Strength Sherry Cask Finish," said Dr. Stuart Morrison. "The whisky is born of deliberate care and the passion of Oban's dedicated distillers."

Oban 15 Cask Strength Sherry Cask Finish is a testament to balance and detail. Like a thoughtfully curated grazing board, every note, every flavor, and every detail of this whisky is crafted to be savored. It pairs beautifully with aged meats, nutty cheeses, and briny olives, making it the ideal choice for a neat dram and a sell-set grazing board.

This limited-edition bottle is a testament to the art of appreciation, and is available at select spirits retailers nationwide with a suggested retail price of $150 for 750mL. Visit https://www.malts.com/en-us/products/oban-15-year-old-cask-strength-single-malt-scotch-whisky-750ml to find stores where Oban Cask Strength Aged 15 Years is available near you, or order a bottle for shipping or delivery at ReserveBar and TheBar.com. For more information about Oban Distillery, click here and follow @obanwhisky on Instagram.

ABOUT OBAN DISTILLERY
The Oban Distillery—one of the oldest and smallest distilleries in Scotland—has been making fine Single Malt Whisky since 1794. Located in the heart of the town that grew up around it, Oban was founded by brothers Hugh & John Stevenson. Made by a small group of artisans, Oban is distilled in tiny lantern-shaped copper pot stills, which are among the smallest in Scotland. This results in a truly balanced, extremely smooth whisky. Situated on a little bay between the West Highlands and the Islands, a mild maritime climate with a background of heather and peat is perfectly echoed in the malt whisky produced at Oban.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit www.diageo.com.

Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

Diageo is a global leader in beverage alcohol with an outstanding collection of brands.

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Sazerac Company Proudly Introduces Hawk's Rock Distillery

Steeped in the natural beauty of County Sligo, Ireland, Hawk's Rock represents the rebranding of Lough Gill Distillery, which was acquired by the spirits leader in 2022

COUNTY SLIGO, Ireland, April 23, 2025 Leading global spirits company Sazerac, which owns and operates award-winning distilleries and homeplaces worldwide including Buffalo Trace Distillery in Kentucky; Domaine Sazerac de Segonzac in Cognac, France; and Paul John Distillery in Goa, India, is proud to announce the renaming of its recently-acquired Irish Whiskey Distillery to Hawk's Rock Distillery. Formerly known as Lough Gill Distillery, Hawk's Rock will continue to produce and age Irish Whiskey under the watchful eye of Master Blender Helen Mulholland on the over 100-acre site located in County Sligo, Ireland, which includes the nationally listed historic landmark Hazelwood House.

The name change reflects Sazerac Company's vision for the future of Irish Whiskey – the art and science of blending, innovation and respect for Sligo's rich heritage. Named after a prominent outcrop in the Ox Mountains that inspired Nobel Prize winning poet William Butler (W.B.) Yeats' play "At the Hawk's Well", Hawk's Rock Distillery aims to become a global hub for Irish Whiskey, while offering a gateway to explore the rich traditions of Sligo and the surrounding region.

"The renaming of Hawk's Rock Distillery marks a new, yet familiar, frontier for us," says Sazerac President and CEO Jake Wenz. "Sazerac is known for its balanced approach to honoring tradition while embracing change in constant pursuit of crafting the world's best spirits at our distilleries in America, India, Canada and France. Our mission holds true for Ireland, and we are excited to reveal how we are blending time-honored traditions with bold innovation to advance the art of Irish whiskey-making."

Leading the Hawk's Rock distillation team as Master Blender is Helen Mulholland, the first female Master Blender in Irish Whiskey history, Chair of the Irish Whiskey Association and a Whisky Hall of Fame inductee. She and her carefully-selected team have been entrusted with leading the creation and blending of Hawk's Rock's innovative new-to-world Irish whiskey brands, the first of which will debut in June 2025.

Sazerac Company acquired Lough Gill Distillery in 2022, drawn by its historical significance and the cultural richness of Ireland. Since then, the team has upgraded and tripled its warehouse capacity, expanded production and is modernizing the distillery, ensuring continued growth while maintaining its commitment to quality.

"This rebrand is just the beginning for Hawk's Rock Distillery," says Wenz. "Throughout the changes at Hawk's Rock, our vision remains the same – creating a track record for the aging and blending of award-winning whiskeys – and this name change brings us one step closer to bringing that vision to life."

While Hawk's Rock Distillery is closed to the public during renovations, Sazerac has received planning permission to develop a future visitor experience in Sligo.

For more information, please visit www.hawksrockdistillery.com.

About Sazerac

With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 500 of the world's most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac, Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Hawk's Rock Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few. To learn more visit www.sazerac.com.

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Avalon Spirits Launches Whiskey Row Bourbon with Triple Wood, Bottled in Bond, and Cask Strength Expressions

Inspired by Louisville's Whiskey Row and the ingenuity that shaped bourbon history, the brand revives pre-Prohibition aging and blending techniques to celebrate America's iconic spirit.

LOUISVILLE, Ky., April 22, 2025 Avalon Spirits launches Whiskey Row Bourbon with Triple Wood, Bottled in Bond, and Cask Strength expressions inspired by the birthplace of the bourbon industry and the culture of experimentation that fueled its growth. From 1850 through Prohibition, an area of Louisville's Main Street, called Whiskey Row, became the convergence point for America's best bourbons as they were shipped down the Ohio River for blending and exporting.

Created at Kentucky Artisan Distillery (KAD) in Crestwood, Kentucky, Whiskey Row Bourbon reflects the complex flavor profiles of pre-Prohibition whiskey, a time of greater experimentation in aging techniques. Late distiller and Bourbon Hall of Fame inductee Steve Thompson conceived of Whiskey Row Bourbon as a return to pre-Prohibition blending methods. As a nod to Thompson's vision and legacy, Avalon Spirits will embrace the craftsmanship, variation, and experimental aging techniques that defined the early days of bourbon, starting with the Triple Wood, Bottled in Bond, and Cask Strength expressions.

The core expression, Triple Wood, is matured for at least four years with a distinctive finishing process in Cognac and Pedro Ximénez (PX) sherry casks for enhanced complexity and bottled at KAD. Whiskey Row Bourbon's Bottled in Bond expression follows a rigorous six-marker process to ensure quality, while the Cask Strength expression is left unfinished to intensify bold flavors.

Whiskey Row Bourbon challenges the perception that premium bourbon must come from Kentucky. While the brand celebrates the time-honored Kentucky traditions of bourbon-making, it acknowledges that the destination's prominence stems not only from premium grain or water but also from the historical route to market that whiskies traveled down the Ohio River, making Louisville a destination for blending. Whiskey Row Bourbon's upcoming regional releases will showcase destination-inspired maturation techniques and blending profiles from lesser-known bourbon regions.

"Whiskey Row Bourbon is rooted in Louisville, Kentucky, but its origins reflect a broader range of flavors across America — shaped by the agriculture, entrepreneurship, and exchange of ideas that established bourbon as the quintessential American spirit," says John Glover, Founder of Avalon Spirits.

Whiskey Row Bourbon is now available in Colorado, Georgia, Illinois, Kentucky, Michigan, New Hampshire, New York, and Tennessee, with a rollout planned to Europe and beyond. For more information, visit www.whiskeyrowbourbon.com or follow Whiskey Row on Instagram at @whiskeyrowbourbon and Facebook.

About Whiskey Row Bourbon: Whiskey Row Bourbon, the first premium spirit under Avalon Spirits' portfolio, honors the historic section of Main Street in Louisville, Kentucky, where the modern bourbon industry was born. Future regional expressions are set to celebrate American destinations that shaped the spirit's evolution, blending Kentucky tradition with regional influences. The legacy of the late Steve Thompson—a legendary whiskey distiller and Bourbon Hall of Fame member—lives on through Whiskey Row Bourbon. www.whiskeyrowbourbon.com

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Sagamore Spirit Releases New Batch of Cask Strength Rye Whiskey

The 100% Maryland-made whiskey is 7-Years-Old and 123 Proof

BALTIMORE, April 22, 2025  Sagamore Spirit, the leading and award-winning Maryland rye distillery, is proud to announce the release of a new batch of their award winning Cask Strength Rye Whiskey. This 100% Maryland-made cask strength rye whiskey is 7-Years-Old and has an ABV of 61.5%. This whiskey contains notes of rich dark chocolate and black cherries with freshly cracked black pepper give way to smooth caramel and honey. A long and complex finish reveals leathery oak tannins and a gentle, lasting warmth.

Creating the new batch of Cask Strength Rye Whiskey starts with Sagamore's commitment to sourcing high-quality grains through their grain-to-glass process and connecting with the local farming community. These grains are used to create Sagamore's high-rye and low-rye whiskeys that are both triple distilled and matured for 7 years before being blended in small batches. The blending of two straight whiskeys gives complexity, while Sagamore's triple distillation process enhances its distinct smoothness.

Sagamore Spirit Cask Strength Rye Whiskey captures the local terroir as it was aged for 7 years in Maryland where the hot and humid summers increase proof and complexity. This is a modern Maryland-style rye that draws inspiration from Maryland's distilling past through its distinct taste profile, while offering rich flavors that appeal to the whiskey purist of today.

"All of us at Sagamore Spirit are thrilled to roll out our new batch of Cask Strength Rye Whiskey," says Ryan Norwood, VP of Operations at Sagamore Spirit. "With an older age and a higher ABV compared to the previous batch, we are excited to see all consumer and trade reactions towards this new release."

Sagamore is driven to craft the world's best rye whiskey. The legacy of Maryland Rye as a beacon of quality grounds Sagamore, but it's today's whiskey lovers across the globe who inspire the brand forward. Sagamore believes it's time for a modern approach to American Whiskey: one that prioritizes an impactful grain to glass process utilizing Non-GMO grains, connecting with the local farming community, and a determination to create the greatest rye whiskey imaginable. The Spirit of Sagamore lives in the brand's award-winning products and disciplined pursuit of excellence.

This new batch of Sagamore Spirit Cask Strength Rye Whiskey is rolling out nationwide beginning May at an SRP of $69.99 and can be purchased either at the Sagamore Spirit's distillery in Baltimore or select retailers throughout the country. For more information, visit SagamoreSpirit.com.

About Sagamore Spirit
Inspired by Maryland's rye heritage and whiskey enthusiasts worldwide, Sagamore Spirit strives to create the finest Rye Whiskey imaginable. Maryland Rye Whiskey, known for its full-bodied, sweeter, and smoother profile, is exemplified by Sagamore Spirit's triple distilled, two-mash-bill approach. Sagamore Spirit is committed to sourcing high-quality grains through its grain-to-glass process while utilizing top-quality non-GMO grains and supporting the local farming community. Through this program, Sagamore Spirit has engaged with local farmers to purchase seeds upfront with a pledge to buy the harvest and worked with the University of Maryland Agricultural Extension to expand Rye cultivation in Maryland.

Located in the Baltimore Peninsula, the award-winning waterfront distillery in Baltimore welcomes approximately 40,000 visitors annually. Sagamore Spirit is reasserting the city's historic role in American whiskey, where distillers crafted rye whiskey for decades before Kentucky's rise. Sagamore Spirit's rye whiskeys have earned over 200 international awards, including "Best Rye Whiskey" in 2023 at the John Barleycorn Awards. Learn more about Sagamore Spirit's expressions, including Sagamore Small Batch Rye Whiskey, Sagamore Cask Strength Rye Whiskey, Sagamore Double Oak Rye Whiskey, and limited-time Reserve Series releases at https://sagamorespirit.com/.

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Gold Bar Whiskey Distillery Hosts GUINNESS WORLD RECORDS™ Event to Break Most People Shaking Cocktails Simultaneously Record

Hosted by Gold Bar Whiskey Distillery and San Francisco Giants Broadcaster and 2x World Series Champion, Hunter Pence, guests have the opportunity to make Bay Area history - alongside live music, delicious food, a unique vendor village and more.

SAN FRANCISCO, April 18, 2025- Gold Bar Whiskey Distillery, the Bay Area's award-winning local whiskey distillery, announces their Official Attempt to break the GUINNESS WORLD RECORDS™ for Most People Shaking Cocktails Simultaneously. Hosted on Saturday, May 17 from 2:00PM to 8:00PM at the Gold Bar Whiskey Distillery located on Treasure Island. The event will be hosted by San Francisco Giants Broadcaster and 2x World Series Champion, Hunter Pence.

With the current record being set at 1,710, Gold Bar Whiskey Distillery knows that the Bay Area is ready to show the world how to really shake a cocktail to make record history - Official Attempt counting begins at 3:00PM sharp.

"While making cocktail history, we want people to experience our unique space on Treasure Island," said Elliott Gillespie, President of Gold Bar Whiskey Distillery. "Our interactive cocktail classes at our Tasting Room sparked this world record breaking idea. San Francisco is globally recognized as a top city for mixology, so let's break this record for our amazing city."

Record breaking participants can expect a day filled with:

• Bay Area Cocktail History: Learn from Hunter Pence – He'll teach everyone how to make our signature cocktail before leading the record-breaking shake!
• Limited Edition Cocktail Shaker – Every guest takes home a commemorative metal cocktail shaker tin to re-create their favorite Gold Bar Whiskey cocktails at home.
• Live Music and Entertainment: Enjoy performances from epic San Francisco cover band, Neon Velvet, and live DJ from 4:00PM to 8:00PM.
• Enjoy Breathtaking Views: Watch the sunset over the San Francisco skyline, Bay Bridge, and Golden Gate Bridge.
• Vendor Village: In partnership with West Coast Makers and Bumpboxx, enjoy a curated vendor village and brand activation space.
• Amazing Cocktails, Beer and Wine – Plus non-alcoholic options for those who prefer to sip without spirits.

Don't miss out on making Bay Area history with Gold Bar Whiskey Distillery and Hunter Pence by getting your tickets now, available on Eventbrite. Early bird general admission tickets are on sale now, starting at $29.00 (sales tax not included), all tickets include a commemorative cocktail shaker.

To learn more, and purchase tickets, please visit the official event page. Must be 21+ to attend. Please enjoy responsibly.

About Gold Bar Whiskey Distillery

Crafted in the heart of the San Francisco Bay, Gold Bar Whiskey is an award-winning American Whiskey enjoyed by whiskey drinkers around the world. Our barrel rickhouse sits beneath rustic Californian Redwood beams where our whiskey is finished and double matured in former wine barrels chosen from select wineries in the Napa Valley.

The Gold Bar Whiskey Distillery is located on Treasure Island in the former Pan-Am Airport building. Here, our Master Distiller and Blender, Montgomery Paulsen, alongside our expert mixologists, craft spirits, cocktails and experiences for locals and tourists to enjoy.

Gold Bar Whiskey is made for moments worth celebrating.

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JOHNNIE WALKER ESTABLISHES A NEW STANDARD IN DESIGN INNOVATION BY INTRODUCING BLUE LABEL ULTRA, THE WORLD'S LIGHTEST WHISKY BOTTLE

Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle

•  Culminating a five year journey, the patented glass used to create the bottle will be open-sourced and royalty-free for all

•  To celebrate the launch, Johnnie Walker is hosting an exhibition during NYCxDesign in May, showcasing new works and historic collaborations that define the beloved brand

•  With only 888 bottles available worldwide, this limited edition bottles feature select 'ghost whiskies' from now-closed distilleries

NEW YORK, April 18, 2025  Johnnie Walker, the world's number one Scotch whisky, unveils Blue Label Ultra, a limited edition first-of-its kind, boundary-breaking innovation. Weighing just 6.3oz (180g), Johnnie Walker Blue Label Ultra is the world's lightest 70cl Scotch whisky glass bottle. Using new, patented glass technology developed by Diageo's design team this lighter, lower-carbon bottle embodies the future of luxury packaging, fusing sustainability with exceptional craftsmanship.

Born from a five year journey in glass innovation, this milestone proves that premium packaging can be both luxurious and eco-conscious. In the course of its research, the brand has been granted a patent to encourage further progress in the industry – and in a first for Diageo – a license to the open sourced patent will be offered on a royalty-free basis to anyone in the world who wishes to share in these discoveries. Each bottle is filled with a specially blended liquid by Dr. Emma Walker, Johnnie Walker Master Blender, featuring whisky from legendary distilleries such as Oban, Brora, and Royal Lochnagar, as well as select 'ghost whiskies' from now-closed distilleries. The result is a unique liquid boasting the essence of fresh red berries, sweet vanilla, wood spice, toffee and warming wood smoke.

In celebration of this milestone, Johnnie Walker has partnered with leading North American-based artists, designers, and The Corning Museum of Glass to further explore the future of design and sustainable innovation. These artists will create bespoke pieces inspired by the innovative glass technology behind Blue Label Ultra, extending the bottle's spirit of craftsmanship into the broader world of design.  Whether through drinking vessels, artistic interpretations, or groundbreaking applications, these commissioned works push the boundaries of lightweighting glass, all in the name of progress.

Showcased designers include Amber Cowan, Objects of Common Interest, and Scott Newlin, each recognized for their distinctive contributions to contemporary design and material exploration. During NYCxDesign in May, the commissioned works will be unveiled at an exclusive exhibition hosted at the Cristina Grajales Gallery, a space dedicated to showcasing cutting-edge contemporary design.

"Johnnie Walker Blue Label Ultra was born out of a vision for the future of luxury—one that embraces lighter, sustainable, and innovative design without compromising craftsmanship," said Jeremy Lindley, Global Design Director at Diageo. "Through our work with leading designers, we're extending this philosophy beyond whisky packaging, collaborating with some of the most exciting designers to explore new creative frontiers."

"With Blue Label Ultra, we are pushing the boundaries of design in the world of luxury - with Johnnie Walker at the intersection of artistry and sustainable packaging design," said Jesse Damashek, SVP of Whiskey at Diageo. "This release is a bold step forward, combining an extraordinary new blend with our most innovative bottle yet. Through many of our innovations with Johnnie Walker, it has remained a priority that we celebrate and collaborate with leading progressive creators around the globe."

With only 888 bottles ever produced, the Johnnie Walker Blue Label Ultra release is an extraordinarily rare expression of whisky craftsmanship. Johnnie Walker Blue Ultra will launch in the North American market on May 1st, with a SRP of $1,250. More information around the launch is available here.

ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Instagram for news and information about DIAGEO North America:
@Diageo_NA. Celebrating life, every day, everywhere.

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Minden Mill Celebrates Single Estate Craftsmanship With American Single Malt Whiskey Release

100% Estate Made American Single Malt Whiskey

Showcases Nevada’s High Desert Terroir and Fine Single Malt Tradition

MINDEN, NV (April 16, 2025) – Minden Mill Distilling announces the release of its Minden Mill American Single Malt Whiskey as American Single Malt is established as an official and distinct U.S. spirits category. Crafted from only local ingredients at its state-of-the-art distillery nestled along the Sierra Nevada mountain range in Nevada’s high desert, Minden Mill American Single Malt is a reflection of this unique terroir and the whiskey making skill of Master Distiller Joe O’Sullivan.

As a member of the Estate Whiskey Alliance and a holder of a Nevada estate distillery license, Minden Mill produces “ground-to-glass” whiskeys. Minden Mill American Single Malt is made from 100% estate-grown barley, malted on site. The grain is mashed with M1 yeast, and the water is sourced from Minden Mill’s onsite well, just 50 steps from the distillery’s front door, which is fed by snowpack from the Sierra Nevada near Lake Tahoe. That crystal-clear water is filtered for years through hard, compact granite, making it some of the purest water in the world.

“Minden Mill has the unique opportunity to help introduce the U.S. consumer to the American Single Malt Whiskey category,” Minden Mill Master Distiller Joe O’Sullivan shared. “This is a true representation of a single estate whiskey, highlighting the unique terroir of Nevada’s high desert and the extreme Sierra Nevada temperaments - from very short growing seasons to the scorching summer days and brutally cold nights. The subtle exploration of flavor based on regional differences is what made Scotch Whisky so compelling to consumers, and we can replicate that experience in Minden with American Single Malt.”

Minden Mill American Single Malt is distilled in dual, all-copper Forsyth stills hammered by hand in Speyside, Scotland – two of only a few in the U.S. The fourth-generation family-owned coppersmiths are known for their high quality and respect for the tradition and heritage of fine single malt Scotch production. Rather than using the steam commonly used to heat stills in most American whiskey production, Minden Mill’s cutting-edge heating systems use a thermal oil-heated calandria at the bottom of the stripping and spirit stills to reach higher temperatures than steam. This replicates the flavors of direct-fire distillation, creating a complex and exceptionally balanced flavor profile.

Minden Mill also implements a unique barrel aging process for the Nevada high desert climate. The whiskey is aged for five years in a barrel regime of Oloroso sherry, ex-bourbon and American oak casks, along with re-charred wine and sherry butts in climate-controlled Rickhouses. The Rickhouses are intentionally calibrated to mimic the temperature and humidity of Speyside, Scotland - a nod to traditional single malt Scotch whisky aging methods. Thanks to the exceptionally low humidity of the Nevada region, this careful temperature control ensures the proper expansion and contraction into the wood, along with well-defined evaporation levels to condense the rich flavors of the whiskey.

Prior to joining Minden Mill, Joe was an apprentice to Steven McCarthy, the "godfather" of American Single Malt, during the category's foundational period. A member of the American Single Malt Whiskey Commission, Joe was an integral part of the efforts which led to the 2025 TTB ruling which established standards for American Single Malt Whiskey.

Tasting Notes:

Non-chill filtered and bottled at 94 proof, Minden Mill American Single Malt Whiskey offers aromas of fig, caramel, golden raisin, candied plum, and honeycomb on the nose, complemented by notes of almond and light tobacco leaf. The palate features rich caramel and dried cherry notes that mingle with fruit compote, honey, and sweet malt, finishing with a luxurious mouthfeel and notes of cherry tobacco and light nutmeg allspice.

Minden Mill American Single Malt Whiskey is available nationally with an SRP of $60 and online at mindenmill.com. The Minden Mill portfolio also includes a Nevada Straight Bourbon Whiskey and a Nevada Straight Rye Whiskey which are made on the estate.

About Foley Family Wines & Spirits

Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world’s greatest estates. The company owns more than 24 wineries and a distillery, each with its distinct style, legacy, and approach to hospitality. FFWS has expanded its portfolio significantly since its founding, now including such storied brands as Chalk Hill Estate Winery, Sebastiani, Roth, Banshee, Ferrari-Carano, Chateau St. Jean, and Lancaster in Sonoma; Merus, Silverado, and Foley Johnson in Napa Valley; Lincourt, Firestone, and Foley Estates in Southern California; Chalone Vineyard in Monterey County; Four Graces and Acrobat in Oregon; and Three Rivers in Washington. FFWS’s import wines include Lucien Albrecht in France, Nieto Senetiner in Argentina, and 14 wine brands spanning three of New Zealand’s most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes Minden Mill Whiskeys, High Ground Vodka, Charles Goodnight Texas Straight Bourbon Whiskey, Evil Bean Cold Brew Coffee Liqueur, New Zealand’s Lighthouse Gin, El Mexicano Tequila, the Loch Lomond Group portfolio of Scotch and spirits, and Two Stacks Irish Whiskey and Killowen Distillery. To learn more about Foley Family Wines & Spirits, visit ffws.com/spirits

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CROWN ROYAL REUNITES WITH COUNTRY MUSIC SUPERSTAR KANE BROWN AS THE OFFICIAL WHISKY SPONSOR OF THE HIGH ROAD TOUR

The Crown Royal Rig took over Nashville for a weekend of country music, generosity and to raise a glass to the nation's heroes

NEW YORK, April 16, 2025  Award-winning whisky Crown Royal partnered with multi-platinum country music artist Kane Brown for a second year, returning as the Official Whisky Sponsor of the North American leg of the superstar's The High Road Tour.

This past weekend, The Crown Royal Rig touched down in Nashville timed to Kane Brown's tour stop in the Music City! The brand toasted to the partnership and brought the spirit of generosity to life through a series of elevated experiences. The weekend began with a backstage VIP takeover where guests 21+ were invited to receive exclusive concert merch, enjoy Kane Brown's signature Crown Royal cocktails, the Crown Royal Ranch Water and the Blackberry Ginger Lemonade, and meet the star before he hit the stage. Broadway-goers 21+ had a chance to capture a photo with the Crown Royal Rig and grab official merch as they enjoyed a night on the town. The celebration culminated at long-time brand partner CreatiVets' 5th Annual Golf Tournament, where Crown Royal honored veterans alongside celebrity golfers.

The Crown Royal Rig is officially joining the country music star on the road, taking the partnership with Kane Brown to the next level! The larger-than-life-18-wheeler will pull up to select U.S. cities on the tour schedule, to share the spirit of generosity. Fans 21+ will be invited to participate in the Purple Bag Project†, an initiative dedicated to turning donated Crown Royal bags into care packages for active serving military around the world.

"Crown Royal shares many of the values I hold close to my heart, especially when it comes to giving back to the military community," Brown shared. "I am proud to continue my partnership with the brand and I'm excited to be back on the road, alongside The Crown Royal Rig, making this partnership even bigger in year two!"

The whisky brand also relaunched the CROWN ROYAL SUMMER SESSIONS CONTEST.* With thousands of nominations in its inaugural year, the 2025 contest has expanded by inviting fans to nominate not only military veterans, but also those (25+) who donated their time to military-related charities. Two winners and their guests (the persons who nominated them) will be invited to enjoy an intimate performance with Brown later this summer. For every valid nomination, Crown Royal will donate $1 to CreatiVets, a nonprofit organization that helps veterans heal through music and the arts. Since the start of their partnership nearly three years ago, Crown Royal has spearheaded efforts to raise over $370,000 in support of the CreatiVets' cause. ‡

"Country music and whisky are the perfect pair and we're happy to provide a platform for fans to give back to the military community while enjoying music they love!" said Hadley Schafer, Vice President of Crown Royal. "We're proud to have long standing relationships with organizations like CreatiVets and Packages From Home, that support those who have served our country. And with Kane Brown by our side for the second year, we're excited to give back in an even more impactful way!"

Crown Royal's three-year partnership with CreatiVets underscores its broader commitment to giving back to both military and country music fans. Crown Royal is woven into the fabric of country music. From long-standing partnerships with the CMA Awards to collaborations with rising stars and superstars like Kane Brown, Nate Smith and Tanner Adell, the brand has become an integral part of the genre's rich tapestry.

Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.

†The Purple Bag Project is an initiative of Packages From Home whereby volunteers assemble care packages and Packages From Home distributes the assembled care packages without fee to troops; Packages From Home will determine the destination and recipient of each care package. Packages From Home, 5643 N. 52^nd Ave., Glendale, AZ 85201/www.packagesfromhome.org/623.934.3274.

‡NO PURCHASE NECESSARY. U.S., 25 yrs. or older. Nominee: honorably discharged U.S. Military Veteran or Volunteer who donated their time to IRS 501c3 Military-related charity. Void where prohibited. Contest starts 3/1/2025 and ends 8/15/2025. Nominator enters at summersessions.crownroyal.com by completing entry form with nomination. No self-nominations; Nominator must secure Nominee's consent beforehand. Nomination must be truthful. (2) Winners selected based on judges' assessment of strength of nomination including Nominees' alignment with values of CROWN ROYAL brand. Nominator and Nominee must be available to attend event in 8/2025 or 9/2025. ALCOHOL NOT PART OF PRIZE. Subject to Official Rules at website. Sponsor: Diageo Americas, Inc., New York, NY.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About CreatiVets
CreatiVets' is a 501(c)(3) non-profit organization whose mission is to provide wounded veterans struggling with post-traumatic stress and traumatic brain injury with opportunities to use art, music, and creative writing to heal their unseen wounds of war. Their goal is to empower veterans with tools they can use for the rest of their lives and enable them to see their own capacity for success in an arena outside the battlefield. Learn more at creativets.org.

About Packages From Home
Packages From Home is a registered 501(c)3 nonprofit organization dedicated to providing care and comfort packages to U.S. military members deployed or stationed overseas, as well as facilitating activities that boost the morale of all veterans. Since our founding in 2004, we have served over 5 million military members and veterans, with a vision to reach 10 million by 2030. As we celebrate our 20th year in operation, our mission is stronger than ever, fueled by the support of individuals, corporations, and community groups who are committed to making a tangible difference in the lives of those who serve. Whether it's through our care packages, veteran appreciation activities, or sponsored events, Packages From Home remains steadfast in honoring the sacrifices of our military and veteran communities. Learn more at www.packagesfromhome.org

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Lagavulin Single Malt Scotch Whisky Launches 'Beyond the Smoke' Campaign: An Invitation to Discover the Complexity Within the Iconic Islay Whisky

New Creative Highlights Lagavulin's Legacy and Invites Drinkers to Experience Its Versatility Across Occasions and Drinks Formats

ISLAY, Scotland, April 16, 2025 - Lagavulin Single Malt Scotch Whisky, the definitive Islay Single Malt, is unveiling its new Beyond the Smoke marketing campaign designed to redefine perceptions of Scotch and inspire discerning whisky drinkers to explore the many dimensions that make the spirit legendary. While known for its iconic peaty character, Lagavulin transcends its signature smokiness, revealing layers of complexity beyond the taste profile for which it is known. Lagavulin 16 Year Old, the brand's renowned signature marque recognized with a Platinum award at the 2024 San Francisco Wine and Spirits Awards, continues to set the standard for quality. Beyond the Smoke is an invitation to experience the whisky as a catalyst for curiosity, sparking exploration and igniting a path to discover the many ways to enjoy it.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/diageo/9329951-en-lagavulin-single-malt-scotch-whisky-launches-beyond-the-smoke-campaign

The Beyond the Smoke campaign was created in partnership with Uncommon Creative Studio and features a suite of work that brings Lagavulin's legacy to life by blending its rich heritage with moments of discovery. The hero spot, directed by MIKE+JIM from Art Practice, uses a single shot to go from a Brooklyn bar to the brand's distillery on Islay—recreated as a bespoke diorama (an exact replica) of the brand's Scotland home by MUTABOR Practical Effects—to a dinner at home and a New York rooftop, showcasing how Lagavulin's smoky character seamlessly flows into a sophisticated, modern lifestyle. While smoke ties the story together, shifting from subtle to bold just as the whisky evolves on the palate, the story transcends the smoke, reflecting Lagavulin's influence in contemporary culture and its growing role in the evolving ways whisky is enjoyed today—from classic pours to inventive cocktail serves.

Another key element in the storytelling that connects the Lagavulin brand's past with its present is the film's voiceover by longtime creative partner Nick Offerman. Offerman's ethereal narration breathes life into the creative, blending visuals with his signature poetic style, vocal timbre and singular message-—a call to viewers to boldly pursue lesser-known paths in their enjoyment of Lagavulin and beyond. From the timeless classic, neat or on the rocks, to adventurous cocktails, there is more to discover beyond the smoke in every way Lagavulin can be enjoyed. Overall, the campaign highlights the versatility of Lagavulin, showcasing just a few of the countless serves and places where it can be enjoyed and explored.

"Lagavulin is more than just a smoky whisky; it evolves with every sip," said Jesse Damashek, Senior Vice President of Whiskey at Diageo. "While our smoky character - from Islay's signature use of peat - defines Lagavulin, it's the depth of this whisky that sets it apart. Beyond the Smoke invites people to explore the layers that lie beyond the initial taste and discover the full spectrum of how it can be enjoyed. Whether sipped in a dram during a quiet moment in a cozy cocktail bar or amidst the energy of a dinner party within a Spicy Margarita, Single Malt Whisky is not one-dimensional and we wanted to bring that to life with this new campaign."

For over two centuries, the Lagavulin Distillery has stood at the heart of Islay, an island in the Western Hebrides of Scotland steeped in history, where whisky-making is a central part of the local culture. In recent years, Islay's whisky scene has experienced a renaissance, with new generations and demographics of distillers embracing the craft while continuing to push boundaries. Today, Lagavulin represents both heritage and innovation—an evolution in how whisky is both made and enjoyed. Lagavulin is often enjoyed in its purest form—neat or on the rocks—where its smoky character and rich depth shine. Its versatility also lends itself to elevated cocktails, like the Spicy Margarita, which replaces mezcal with Lagavulin 16 Year Old, or the beloved Smokey Cokey, blending the whisky's peaty depth with cola's sweetness.

To introduce Lagavulin to new audiences, the brand is partnering with Racquet, a tennis magazine known for its cultural perspective on the sport, and Highsnobiety, a fashion publication that blends streetwear, luxury and pop culture. By working with brands and personalities who embody the spirit of Beyond the Smoke, Lagavulin brings the whisky to moments that push boundaries and invite discovery—where new layers of flavor and connection unfold. Lagavulin is proving that Scotch is not relegated to a fixed setting or audience, but can be appreciated by all who are curious.

Whether toasting a hard-fought match that went to six games, celebrating a feat of design at New York Fashion Week or enjoying Lagavulin with dinner in a hidden downtown bar, these partnerships demonstrate that Lagavulin fits seamlessly into modern, meaningful and varied experiences. Collaborations like these are central to Lagavulin's mission of making Scotch Whisky more approachable by challenging traditional perceptions of whisky.

Beyond the Smoke will be amplified across various media channels inclusive of social media, digital streaming platforms, print, and various publishers digitally - bringing Lagavulin's character and complexity to a national audience.

Lagavulin encourages those who are of legal drinking age to please drink responsibly. For more information about Lagavulin Islay Single Malt Scotch Whisky and the distillery, visit www.malts.com/en-row/distilleries/lagavulin/ or follow us on Instagram at @lagavulinwhisky. To try the full line from Lagavulin including our beloved core whiskies and our limited-time innovations, visit https://www.reservebar.com/collections/lagavulin.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

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Brother's Bond Bourbon Shines a Light on Regenerative Agriculture This Earth Month

Award-Winning Whiskey with Purpose: Supporting Soil Health, One Sip at a Time

PLANO, Texas, April 16, 2025 - In celebration of Earth Month, Brother's Bond Bourbon is proud to SHAKE & STIR UP CHANGE—a campaign inspiring bourbon lovers to sip more sustainably and support regenerative agriculture.

Brother's Bond Bourbon—the award-winning bourbon brand, founded by actors, longtime friends, and whiskey experts, Ian Somerhalder and Paul Wesley—continues to spotlight its commitment to sustainable craftsmanship and has gone beyond crafting the best whiskey. The brand was founded in 2021 with a mission to create exceptional whiskey while preserving the planet for future generations and striving to transition the bourbon-making process to 100% regenerative practices. Brother's Bond is committed to supporting the transition of U.S. farmland to regenerative agricultural practices, with a goal of reaching 100 million acres by 2030.

Brother's Bond Regenerative Grain Straight Bourbon, crafted with regenerative grains grown within 20 miles of the North Carolina distillery, is taking center stage this April. This small-batch, award-winning release is a blend of a nuanced three-year bourbon and a distinct six-year wheated bourbon, aged using custom toast and char methods to create a rich, expressive flavor. This limited-release bourbon remains one of the first bourbons in the U.S. crafted with regenerative grains and represents a meaningful step in the brand's commitment to environmental responsibility.

Brother's Bond Regenerative Grain Straight Bourbon Whiskey
$59.99 MSRP / 95 Proof

• Color: Rich, deep, caramel amber
• Aroma: Dreamy, full of caramel sweetness and toasted oak
• Taste: Campfire marshmallow, seasoned oak, roasted buttered corn, vanilla glaze
• Finish: Warm to the very soul, lingering softly
• Empty Glass: Sublime

"To us, bourbon is about more than flavor—it's about legacy and impact," said Ian Somerhalder, co-founder of Brother's Bond Bourbon. "Regenerative farming isn't just an agricultural shift—it's a hopeful solution to the climate crisis. By caring for the land and supporting the farmers who steward it, we're creating a richer, more meaningful whiskey experience—one that preserves the earth for future generations. Every sip connects us to something bigger, and every pour is a step toward something better."

Since its founding, Brother's Bond has proudly supported Kiss the Ground, a non-profit championing regeneration and healthy soil as a solution to our wellness, water, and climate crisis. The brand has donated a portion of every bottle sold to advance soil health and is honored to collaborate with partners like Kiss the Ground to be part of a broader movement helping over 36 million U.S. acres transition to regenerative practices.

To toast the movement, the brand created two eco-conscious Earth Month cocktails:

• Espresso Regentini – bold and creamy, featuring Kiss the Ground's certified regenerative coffee beans
• Carbon Capture Cold Brew – a chilled coffee cocktail with a subtle sweetness

Sip. Watch. Join. Act.
On April 22 at 10 AM PT, tune in to the live Q&A on Common Ground Film's YouTube channel with the creators of the regenerative agriculture documentary Common Ground, followed by streaming the film and its prequel Kiss the Ground on Amazon Prime. Every view helps spread awareness and amplify the message of regeneration.

Retail Partnership
Brother's Bond Bourbon is also featured in Spec's "Healthy Soil, Healthy Planet" campaign across Texas this April, encouraging consumers to support regeneration by donating at checkout. You can also find Brother's Bond Regenerative Grain Bourbon at other leading retailers nationwide, including Rouses Market, Total Wine & More, GoPuff, BevMo!, and ABC Fine Wine & Spirits, so you can sip sustainably wherever you shop.

For more information, visit brothersbondbourbon.com or follow @brothersbondbourbon on Instagram, Facebook, TikTok, and X @brothersbond.

About Brother's Bond
Brother's Bond Bourbon, founded by famous on-screen brothers, whiskey makers, and real-life friends Ian Somerhalder and Paul Wesley, is an ultra-premium bourbon brand celebrated for its exceptional quality and craftsmanship. Meticulously crafted with the finest all-natural ingredients and aged to perfection, Brother's Bond honors the rich heritage of American whiskey-making. The hand-selected, award-winning small-batch whiskey portfolio includes Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon, and Bottled-in-Bond Straight Bourbon, which has been recognized as one of the Top 5 Bourbons in the world. Beyond exceptional taste, Brother's Bond is committed to sustainability, giving back a portion of proceeds to regenerative agriculture and responsible sourcing with every bottle sold. Brother's Bond is redefining what it means to enjoy an ultra-premium whiskey – one sip, one story, one bond at a time. Time to Bond. For more information, visit www.brothersbondbourbon.com and follow us on Instagram, Facebook, and TikTok @brothersbondbourbon and X @brothersbond.

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McShein’s Cock And Hen Whiskey Made In The Mountains Of Donegal

McShein’s Cock And Hen Whiskey Made In The Mountains Of Donegal – Baoilleach Distillery 52%-ABV 500ml

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ANGEL'S ENVY ® Releases Newest Cellar Collection Series, Vol. 5 Straight Rye Whiskey Finished in French Oak Extra Añejo Tequila Barrels

The brand's first Cellar Collection release under Master Distiller Owen Martin Available nationwide on May 31

HAMILTON, Bermuda, April 15, 2025 ANGEL'S ENVY announces the launch of its newest Cellar Collection Series, Vol. 5 Straight Rye Whiskey Finished in French Oak Extra Añejo Tequila Barrels. For the first time ever, an expression in the series will be available nationwide on May 31. This remarkable release is a bold expression by Master Distiller Owen Martin that honors the brand's legacy while pushing the boundaries of bourbon making.

To create the Vol. 5, Straight Rye Whiskey aged up to 7 years was finished in French Oak Extra Añejo tequila barrels for up to 12 months, then blended with an older Straight Rye Whiskey, aged for over 11 years, to lock the entire flavor profile together into a cohesive, yet layered experience. Martin traveled to Hacienda PATRÓN, the home of PATRÓN Tequila's distillery in Jalisco, Mexico to select the barrels, immersing himself in the world of tequila making.

"This launch is very special to me as the first Cellar Collection innovation for ANGEL'S ENVY that I oversaw from beginning to end. As a part of the vision, we collaborated with PATRÓN Tequila's Master Distiller, David Rodriguez, to identify a parallel between the production processes. We are always striving to showcase the unique character of a finishing cask and how it can amplify our base whiskey's dynamic flavor – this release embodies that particularly well," said Owen Martin, Master Distiller.

A golden caramel color, the new Cellar Collection expression is floral and fruit-forward on the nose, with a toasty vanilla and subtle clove smokiness. Flavors of baking spices and cracked pepper are tempered by notes of herbal agave for an earthy tobacco and brown sugar taste. The French oak finish ensures the liquid is soft and balanced, with orange blossom honey and tropical fruits.

Cellar Collection Series Vol. 5 Straight Rye Whiskey Finished in French Oak Extra Añejo Tequila Barrels is housed in a special-edition gift box, featuring a number of symbols, including the agave plant, reflecting the innovative union of flavors and ANGEL'S ENVY's continued pursuit of excellence. It will be available at retailers nationwide and on ReserveBar (where eligible) for an SRP of $269.99 per 750ml bottle. Additionally, 500Main members can enter a lottery launching today, for a chance to purchase a bottle for in-person pick-up at the Distillery on May 31.

For more information and purchasing details, visit https://angelsenvy.com or on Instagram, @angelsenvy.

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