Stranahan’s Sherry Cask Finish 7-Year American Single Malt Whiskey

Stranahan’s Sherry Cask Finish 7-Year American Single Malt Whiskey 45%-ABV 750ml.

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Johnnie Walker 52 Years Blended Scotch Whiskey

Johnnie Walker 52 Years Blended Scotch Whiskey 41.2%-AbV, 700ml.

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Veritable Distillery Debuts, Bottling The Spirit(s) Of New England

Connecticut-Based Distillery Revives Centuries-Old Techniques with the Launch of its First Two Expressions: Ship's Bell Bourbon & Southwick's American Gin

STONINGTON, Conn., March 27, 2025  Veritable Distillery, a Connecticut-based spirits company dedicated to crafting authentic, premium historically-inspired spirits, proudly unveils its first two expressions: Ship's Bell Bourbon and Southwick's American Gin. By reviving time-honored production techniques and using natural ingredients without the addition of industrial chemicals, Veritable Distillery captures the essence of 18th-century New England in every bottle.

Veritable Distillery is committed to sustainability, ethical production, and transparency. By using ingredients that were historically available and commonly traded in New England over 300 years ago, Veritable ensures that its products remain true to the origins of American distilling. Veritable employs open-top fermentation for its whiskey and fractional distillation for its gin, striking a balance between artistry and science to create spirits with exceptional depth and character.

Veritable Distillery also leads the industry in radical transparency by voluntarily disclosing ingredients and serving facts directly on its bottle labels, a first for the spirits industry. Unlike most distilleries, which often withhold details about their industrial production process and chemical additives, Veritable believes that consumers deserve to know what goes into their spirits. Each label clearly lists all ingredients, setting a new standard for complete visibility from grain to glass. This initiative allows customers to make informed choices, fostering a deeper appreciation for authentic, traditional spirits.

Veritable Distillery products are available online and at select retailers in Connecticut, Rhode Island, and New York.

Introducing Ship's Bell Bourbon

Ship's Bell Bourbon is an authentic blend developed in collaboration with the renowned Bardstown Distillery in Kentucky. Aged for three years in new American white oak casks (Quercus Alba), the bourbon is then blended with The Veritable American Single Malt Whiskey—crafted from 100% malted barley and aged for three years in ex-Rye casks from Bardstown Distillery. The result is a blended bourbon of exceptional depth and balance.

• Mash Bill: 73% Corn, 21% Rye, 6% Malted Barley
• Aroma: Caramel-covered apple, dried peanut shell, and stewed black cherry
• Palate: Sweet oak, apple cider donut, and a lingering caramel finish
• ABV: 43% (86 Proof)

Introducing Southwick's American Gin

Southwick's Gin is crafted with rarely-utilized historical techniques; unlike conventional gins that use inexpensive vodka as the base spirit, Southwick's Gin uses aged rum as the base spirit, a practice dating back nearly 600 years. Distilled in a custom-designed copper pot still, three separate "fractional" groups of botanicals are prepared, macerated, vapor infused and distilled individually before being blending together in the final product. This method ensures a harmonious, layered flavor profile and allows for each of the carefully selected botanicals to shine.

• Aroma: Pine sap and honeyed blueberry with fresh citrus zest and hints of vanilla
• Palate: Effervescent citrus, peppercorn, and earthy mountain pine with a lingering warm spice finish
• ABV: 46% (92 Proof)

"We created Veritable Distillery to highlight the beauty and complexity of traditional spirits production - countering the mass production and homogenization of spirits by large corporations," said Finneas Pryor, Vice President and Co-Founder of Veritable Distillery. "By focusing on authenticity, craftsmanship and community, we provide our customers with a better opportunity for informed consumption. Our first two releases, Ship's Bell Bourbon and Southwick's American Gin, honor New England's rich history while setting a new standard for transparency in the industry."

ABOUT VERITABLE DISTILLERY
Veritable Distillery is a Connecticut-based spirits company dedicated to making authentic spirits using only traditional methods and natural ingredients with no industrial additives.

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Widow Jane Distillery Borough Blend 10-Year New York Signature Blend

Widow Jane Distillery Borough Blend 10-Year New York Signature Blend 45.5%-ABV 750ml, 2025 Edition.

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Together With Ducks Unlimited, World Whiskey Society Unveils Two Limited Edition Straight Bourbon Whiskeys: The Special 10-Year-Old Kentucky Bourbon and Shotgun Shell

The limited edition collector's items are now available nationwide and online

NEW YORK, March 25, 2025 World Whiskey Society (WWS), known for scouring the globe to create the world's most interesting whiskeys, continues their partnership with Ducks Unlimited with two one-of-a-kind straight bourbon whiskeys complete with their own bespoke boxes. Ducks Unlimited is the world's largest nonprofit organization dedicated to conserving North America's continually disappearing wetlands, grasslands and other waterfowl habitats.

"We are excited to introduce two new Ducks Unlimited collaborations, sharing unique whiskey experiences with the world," says Alex Kogan, CEO of World Whiskey Society. "We look forward to whiskey enthusiasts and collectors adding these exceptional Ducks Unlimited releases to their collections."

The Ducks Unlimited Special Edition 10-Year-Old Kentucky Bourbon is a limited release in the World Whiskey Society and Ducks Unlimited collection. Unveil a sleek, wooden box that resembles an antique hunting rifle case with handcrafted detailing designed by a renowned rifle engraver. Open the box to reveal a bespoke glass bottle adorned with a Ducks Unlimited-inspired emblem shimmering with embossed emerald and gold hues. Atop the bottle sits a majestic mallard leaping from a pool of rippling water. It is a sensory experience that sets the stage for the exceptional bourbon within.

The Special Edition is more than a beautiful tribute. Just as a skilled hunter waits patiently for the perfect shot, the Kentucky Straight Bourbon Special Edition embodies the art of pure dedication, aged in barrels for 10 years to craft a full-bodied bourbon unlike any other. Each sip rewards that patience with a symphony of flavors, a testament to the pursuit of quality. Hints of dark chocolate and smoked hickory intertwine with dried dates, licorice, and dashes of black cherry. The dark sugars and molasses add a touch of complexity to create a truly unique profile that begs to be savored.

The Ducks Unlimited Shotgun Shell – American Single Malt whiskey pays homage to the heritage and tradition of the hunt, with a focus on fine craftsmanship, authenticity, and elegance. Inspired by a shotgun shell, admire the bespoke, red-fluted glass bottle and the custom engraving on the cap, encapsulated in a gun barrel-inspired metal tube case.

As for the whiskey inside, this NAS American Single Malt whiskey includes notes of oak, dark fruit, cocoa, chocolate, walnut, honey, and allspice, complete with a subtle smokiness at the finish. Inspired by the signature look of a shotgun shell and nestled within a Gun Barrel case, admire this amazing American Single Malt encased within a stunning, bespoke red glass bottle. The smooth character of the whiskey embodies notes of oak, dark fruit, cocoa, chocolate, walnut, honey, and allspice finishing with a subtle smokiness that lingers on the tongue. The Shotgun Shell is truly a one-of-a-kind collector's item and a guaranteed conversation starter on any bar cart or shelf.

The Ducks Unlimited Special Edition 10-Year-Old Kentucky Bourbon retails for $299.00, while the Ducks Unlimited Shotgun Shell – American Single Malt is available for $119.00. Both are now available on the WWS online shop and at select retailers nationwide. For more information about World Whiskey Society and its exceptional range of rare whiskeys, including these latest releases, please visit https://worldwhiskey.com/.

About World Whiskey Society:
Established in 2020, the World Whiskey Society (WWS) comprises an ultra-premium collection of rare expressions previously unavailable to even the most sophisticated whiskey enthusiasts. WWS scours the globe far and wide with a singular goal in mind – uniqueness – before selecting a distillery partner to join WWS. Or they may choose to release something completely new by finishing small-batch American bourbon in exotic oak barrels from Japan. Whether it is the Classic Collection, the Reserve Collection, the tributes to Doc Holliday, or the Diamond Collection, WWS offers whiskies for everyday enjoyment and moments of celebration.

About Ducks Unlimited
Ducks Unlimited Inc. is the world's largest nonprofit organization dedicated to conserving North America's continually disappearing wetlands, grasslands and other waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 18 million acres thanks to contributions from more than a million supporters across the continent. Guided by science, DU's projects benefit waterfowl, wildlife and people in all 50 states. DU is growing its mission through a historic $3 billion Conservation For A Continent comprehensive campaign. Learn more at www.ducks.org.

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Mary Dowling Whiskey Company Launches Multi-City Book Tour for "Mother of Bourbon" Release

The Greatest Whiskey Story Never Told Comes to Life Through an Exclusive Tasting & Literary Experience

LOUISVILLE, Ky., March 26, 2025 - Mary Dowling Whiskey Company, an award-winning bourbon brand on a mission to restore the lost legacy of Mary Dowling, today announced the launch of a multi-city U.S. book tour for its new historical fiction novel, "Mother of Bourbon: The Greatest American Whiskey Story Never Told." A collaborative project between co-authors Eric Goodman and Kentucky Bourbon Hall of Fame Whiskey Maker Kaveh Zamanian, "Mother of Bourbon" takes readers through the outrageously inspiring life of bourbon's most successful and influential woman distiller: Mary Dowling.

"Mother of Bourbon" spans a transformative era in American history, chronicling the extraordinary life of Mary Dowling, who defied government suppression, shattered gender barriers and outwitted Prohibition to cement her place in bourbon history. Today, her spirit lives on in Mary Dowling Whiskey Company, a tribute to her trailblazing legacy. The "Mother of Bourbon" book tour kicks off in Louisville, Kentucky in the heart of bourbon country and features six events across three U.S. cities. The full tour schedule includes:

• Louisville, KY
  • Wednesday, April 9, 2025 – Frazier History Museum | 6 p.m.
• Chicago, IL
  • Saturday, April 12, 2025 – Mordecai | 1 p.m.
  • Sunday, April 13, 2025 – Gallery Salon at the Waldorf Astoria Hotel| 3 p.m.
• Detroit, MI
  • Monday, April 14, 2025 – Charlie's Still on Main | 6 p.m.
  • Wednesday, April 16, 2025 – The Ebenezer | 5:30 p.m.
  • Thursday, April 17, 2025 – Wright & Company | 6 p.m.

Hosted by Kaveh Zamanian, the "Mother of Bourbon" book tour offers a one-of-a-kind immersive experience, blending history, storytelling and exceptional bourbon. Attendees will enjoy guided tastings of Mary Dowling Whiskey Company's three award-winning expressions—Winter Wheat, Tequila Barrel, and Double Oak—each paired with excerpts from the book that bring pivotal moments in Mary's journey to life, from her early days in Kentucky to her bold move to Juárez. Dynamic visuals and storytelling will spark discussions on bourbon craftsmanship, legacy, resilience and the fearless defiance that cemented Mary's place in whiskey history. Each guest will also receive an exclusive gift package, including a signed advanced copy of "Mother of Bourbon."

"Mary Dowling was a pioneer who refused to let anything—Prohibition, expectations or the times she lived in—define her," said Kaveh Zamanian, co-author and founder of Mary Dowling Whiskey Company. "With 'Mother of Bourbon,' we finally get to share her remarkable life with the world. This is, without a doubt, the greatest whiskey story never told. I can't wait to share Mary's journey, her enduring legacy and the exceptional whiskeys that bear her name with the world."

For more information on the "Mother of Bourbon" book tour and to purchase tickets, visit www.marydowling.com/booktour. The "Mother of Bourbon" is available for pre-order now on Amazon and Barnes & Noble ($30) until its release on April 29, 2025.

ABOUT MARY DOWLING WHISKEY COMPANY
Mary Dowling Whiskey Company is an award-winning bourbon brand on a mission to restore the legacy of Mary Dowling to its rightful place in American hearts, minds and glasses. Celebrating her pioneering spirit, the brand offers three exquisite whiskeys bearing her name:

• Winter Wheat ($54.99) offers a soft, elegant finish for those seeking a smooth and mellow experience. Gold winner at the World Whiskies Awards 2025.
• Tequila Barrel ($75) introduces an adventurous twist, merging the boldness of whiskey with the vibrant notes of tequila. Silver at SF World Spirits Competition 2024 and Platinum at ASCOT Awards 2024.
• Double Oak Barrel ($130) delivers a rich, layered complexity through an innovative aging process. Gold at SF World Spirits Competition 2024 and Gold at ASCOT Awards 2024.

Mary Dowling Whiskey Company was founded in 2023 by Kentucky Bourbon Hall of Fame Whiskey Maker, Kaveh Zamanian. To learn more, visit www.marydowling.com.

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JIM BEAM® INTRODUCES A TROPICAL TWIST TO KENTUCKY TRADITION WITH THE LAUNCH OF JIM BEAM® PINEAPPLE

The American Classic Meets the Bold, Sweet Flavor of Pineapple

CLERMONT, Ky., March 25, 2025   Jim Beam is getting ready for summer with the unveiling of its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio. This new expression blends the bold flavor of pineapple with signature smooth Kentucky straight bourbon – a fresh and flavorful take that adds a tropical piña twist to classic Southern traditions.

This new release infuses the sweetness of pineapple notes with the smooth oak and caramel that bourbon fans know and love. It is a fresh take that is easy to enjoy, whether you are a seasoned whiskey drinker or whiskey curious. With its bold flavor and laid-back vibe, Jim Beam Pineapple offers an inviting introduction for those who find whiskey intimidating and encourages more people to raise a glass and enjoy it together.

"As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands— and Jim Beam Pineapple does exactly that," said Freddie Noe, 8^th Generation Master Distiller of the James B. Beam Distilling Co. "This new flavor is our first flavored spirit in four years, and reflects the bold, vibrant spirit of today's South. It is a celebration of flavor and community, made to be enjoyed with family and friends this summer season."

Designed for versatility, Jim Beam Pineapple can be enjoyed in a variety of refreshing serves, including the Jim Beam Pineapple & Lemon Lime Soda — served in a tall glass over ice and garnished with a slice of lime or a Pica y Piña, a bright yet spicy cocktail of Jim Beam Pineapple, lime juice, simply syrup, jalapeños and a tajin rim. Jim Beam Pineapple is ideal for bringing people together for backyard barbecues and front porch gatherings, offering a modern take on Southern flavors for drinkers 21+.

Jim Beam Pineapple (32.5% ABV) is now available nationwide at select retailers for a suggested retail price of $19.99 per 750mL bottle.

For more information about Jim Beam Pineapple and to discover cocktail recipes, follow Jim Beam on Instagram (@jimbeamofficial) and Twitter (@jimbeam) or visit www.jimbeam.com.

About Jim Beam®: Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh-generation Master Distiller, and Freddie Noe, Jim Beam's eighth-generation Master Distiller, have stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com, @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam^® and Maker's Mark^®; Japanese whiskies, including Yamazaki^®, Hakushu^®, Hibiki^® and Toki™; and leading Scotch brands including Laphroaig^® and Bowmore^®, Suntory Global Spirits also produces leading brands such as Tres Generaciones^® and El Tesoro^® tequila, Roku™ and Sipsmith^® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

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Michter's To Release 10 Year Kentucky Straight Bourbon

LOUISVILLE, Ky., March 25, 2025 - Michter's Master Distiller Dan McKee and Michter's Master of Maturation Andrea Wilson have approved a release of Michter's 10 Year Bourbon that will begin reaching stores, bars, and restaurants this April.

"Rather than on a strict age schedule, at Michter's we bottle whiskey when our production team deems it fully matured. This continues the standards set by Michter's first Kentucky Master Distiller Willie Pratt," said Michter's President Joseph J. Magliocco. The 2025 release will have a suggested retail price of $195 for a 750ml bottle in the U.S.

Wilson and McKee regularly taste older barrels as they assess the maturation of their stocks. Wilson commented, "It is such an exciting time when we are reviewing barrels for consideration for this release. This year's 10 Year Kentucky Straight Bourbon is again overaged beyond 10 years. It opens with a very inviting nose and draws you in like a good movie with its character development and complexity with the joy of a great story it has to share and leaving you satisfied through to the finish."

Michter's 10 Year Bourbon is 94.4 Proof (47.2% Alc./Vol.). "It has remarkable body and character," observed McKee. "The richness and complexity of this whiskey continues to provide such a robust experience that is amazingly flavorful for a bourbon that isn't north of 100 proof."

In late October 2024, the UK-based publication Drinks International announced the results of a poll of an Academy of independent global whisky experts, journalists, bartenders, and drinks buyers from more than 20 countries. This marked the first time ever that a whiskey (Michter's) was voted the World's Most Admired Whiskey in two consecutive years.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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Dread River Distilling Single Barrel Straight Bourbon Whiskey

Dread River Distilling Single Barrel Straight Bourbon Whiskey 57.5%-ABV 750ml.

About Dread River Distilling:

Dread River symbolizes the chasm between us and where we wanted to go, the relentless torrent of issues and roadblocks, and the frigid fear of failure. In making this distillery a reality, we realized that overcoming our fears isn’t just something we did; it’s who we are. For us, DREAD is not a paralytic. It’s an inspiration, a challenge just waiting to be accepted. Our goal is to inspire our friends to face their fears with us.

Dr. Jeff Dugas and John Cubelic began the Dread River journey in the spring of 2017. Their initial business concept was a small craft whiskey distillery, which has since evolved to include a bar and tasting room serving the full line of Dread River products, a full-service kitchen, merchandise store, and 4,000 sq. foot event space.
After two years of development and a jungle of red tape, the distillery opened in August 2019 with the goal of making genuinely excellent whiskey. Six months later, that goal was superseded by the global demand for sanitizer during the Covid-19 pandemic. Now, on the other side of that unexpected detour, Dread River is picking back up where it left off, creating products worthy of celebration.
With years spent developing and growing into what we are now,  our mission has stayed the same. Dread River was founded to inspire you to share your stories -- overcome obstacles, live bravely, and drink deeply -- in the hopes that we can become a companion on your journey.  So, we offer you a glass. A toast to your accomplishments. Because we know your best stories are still yet to be written.

Dread River was founded in the spirit of adventure, on the notion that life is precious, not fragile. We distill spirits for those inspired by challenge, who value progress over comfort, who seek out boundaries and push beyond them. At Dread River, every bottle is a story, every glass is an opportunity; to listen, to confide, to connect.
Let the current of adventure carry you and when you toast to your accomplishments, reach for us.

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Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey arrives at retail in April

The 11^th annual secret offering from Lux Row Distillers is finished in Añejo tequila barrels

ST. LOUIS, March 25, 2025  Lux Row Distillers Master Distiller and Master Blender John Rempe renews his annual pact with bourbon drinkers by releasing Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey Finished in Añejo Tequila Barrels. This year's secret blend features a union of two well-bred bourbons – a 14-year ryed and a 10-year wheated – blended with an impressive 7-year ryed which was finished in barrels that held Añejo tequila. As with all of Rempe's pacts, Blood Oath Pact 11 is offered at 98.6 proof (49.3% ABV).

Blood Oath Pact 11 will be available for in-person purchase while quantities last starting at 9:30 a.m. on April 26 at Lux Row Distillers in Bardstown, Kentucky. Purchases are limited to one bottle of Blood Oath Pact 11 per purchaser, and no bottles will be held or shipped. Special snacks and sampling opportunities will be available for visitors enjoying the day at the distillery. For fans who are unable to visit in person, a limited supply of 17,000 (3-in) cases of Blood Oath Pact 11 will start arriving at retail in April at a minimum suggested retail price of $129.99 per 750 mL bottle.

Blood Oath Pact 11 combines three of the finest rare bourbons Rempe could find. The blend is elevated further by the Añejo-barrel finish which lends a distinctive complexity and richness to the pour.

"The tasting experience for Blood Oath Pact 11 begins with the warmth of vanilla and black pepper, sweetly infused with spice and oak," said Rempe. "From there, notes of cherry and citrus subtly emerge, guiding towards a velvety finish highlighted by black cherry and decadent dark chocolate. It's a gorgeous expression that's sure to surprise and please bourbon and tequila drinkers alike."

Although Rempe doesn't reveal which famous bourbons were used for the Pact 11 blend, it's no secret his appreciation for aged tequilas helped shape this year's offering.

"Añejo tequila has delicious and rich notes due to its aging in bourbon barrels," said Rempe. "By utilizing the Añejo barrels for this year's Pact 11, we brought our bourbon full circle while picking up all of the best attributes and flavor notes along the way." 

Lux Row only releases one new Blood Oath Pact annually, and each limited edition features a distinctive label on an embossed glass bottle. This year, a mahogany-colored label with gold highlights adorns the Blood Oath Pact 11 bottle. And like its predecessors, each bottle of Blood Oath Pact 11 comes in a commemorative fire-branded wooden display box.

The official launch of Blood Oath Pact 11 will include a total allocation of 51,000 bottles, 1,400 of which will be held for a future Trilogy release. The first Trilogy featuring Pacts 1, 2 and 3, was released in 2018; the second Trilogy featuring Pacts 4, 5 and 6, was released in September 2021 in conjunction with National Bourbon Heritage Month; and the third Blood Oath Trilogy, featuring Pacts 7, 8 and 9, was offered in 2023.

For more information or to find a bottle of Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey Finished in Añejo Tequila Barrels visit LuxRowDistillers.com.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Copper Tear Ole Bison Bourbon No 86 Ole Bison Red Straight Bourbon Whiskey

Copper Tear Ole Bison Bourbon No 86 Ole Bison Red Straight Bourbon Whiskey 43%-ABV 1-Liter.

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Fireball Announces Epic Senior Citizen Discount, Offers Lifetime Cinnamon Whisky Supply to Fans Who Are 90+

For the bold and the old who know Fireball keeps them spicy and feisty, the brand is celebrating those who prove age is just a number with its latest wild offering

LOUISVILLE, Ky., March 24, 2025-- Fireball Whisky is cranking up the heat with a lifetime supply offering exclusively for the folks who put the 'social' in social security and are ready to twi-light up their final years. Saluting the 90+ legends who've spent nearly a century making memories, surviving life's curveballs, and keeping the party rolling, Fireball is offering the most epic senior discount of all: free lifetime supplies of its signature cinnamon whisky to those born on or before 1935. This supply is for the elders who don't just raise glasses, they raise hell, too.

"We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since," said Danny Suich, Global Brand Director for Fireball. "It's time to celebrate the 90+ crowd, the party royalty who never stopped turning up."

Starting today and running through March 31, aka the 90th day of the year, those 90+ who are ready to prove the fun is far from over can enter for the chance to win a lifetime supply of Fireball. But this red-hot reward is strictly for the winner. No passing it down in the will, no sneaky 'whisky inheritance' loopholes, and definitely no ghostly reappearances to claim a refill.

Here's how to enter:

• Head over to LifetimeSupplyofFireball.com and either enter your own information (if you're 90+) or nominate your favorite nonagenarian.
• Fill in all required information (don't worry, this is easier than filing for Social Security - which was also born in 1935).
• Upload a photo of the nominee (or one of you both!) enjoying Fireball
• Finally, answer the question: "How do you (or how does your nominee) keep the mischief alive at 90+?"
• P.S. Are you an old-school legend who avoids the internet? Mail your photo and response directly to the Fireball Dragon Man at Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223

"When you've been partying for 90+ years, you don't slow down, you keep the good times going long after closing time. We're honored to be part of our fans' victory laps... and their wake-up call after a well-deserved nap, too," said Suich.

Stay up to date on the leading U.S. shot brand by following @FireballWhisky on TikTok, Instagram and Facebook. And for our 90+ fans who may not be on social media, you can give us a call at (866) SAZERAC.

About Fireball
Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Fireball is known to ignite any occasion – from a round of golf to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

Contest Abbreviated Rules Disclaimer ~ No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of fifty U.S. or D.C., age 21 or older. Registration begins at 12:00a ET 3/24/2025 and ends at 11:59p ET 3/31/2025. To enter, and for complete official rules including eligibility, prize descriptions, ARV, and mail-in entry option instructions, scan the QR code or directly visit www.LifetimeSupplyOfFireball.com. Entrant or entrant's nominee must be age 90 or older to qualify as of the contest judging date. Odds of winning based upon number of eligible entries received, skill of each entrant in photo and essay submission, and decisions of judges. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY.

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Ridge River First Cut Bourbon Whiskey Small Batch With Rocky Mountain Snowmelt

Ridge River First Cut Bourbon Whiskey Small Batch With Rocky Mountain Snowmelt 47.5%-ABV 750ml.

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Wingalore Spirits Bogey Dope Bourbon Straight Bourbon Whiskey

Wingalore Spirits Bogey Dope Bourbon Straight Bourbon Whiskey 50%-ABV 700ml.

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MAKER'S MARK CELEBRATES ITS WAREHOUSE TEAM WITH LATEST WOOD FINISHING SERIES: THE KEEPERS RELEASE 2025

LORETTO, Ky., March 19, 2025 /e/ -- Maker's Mark, the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world, today announced the next iteration of its Wood Finishing Series, The Keepers Release 2025 - inspired by the warehouse team who ensure every barrel of Maker's Mark matures consistently to the founders' taste vision.

"From the beginning, our founders - my grandparents - went to remarkable lengths to create an uncompromisingly delicious bourbon," said Rob Samuels, eighth generation whisky maker and managing director, Maker's Mark. "We are delighted to introduce this latest Wood Finishing Series expression that celebrates the team who still rotate each and every barrel of Maker's Mark by hand and who continue to embrace our founders' perfectly unreasonable pursuit of excellence."

Maker's Mark Wood Finishing Series is a collection of one-of-a-kind expressions that use an innovative wood stave-finishing technique to enhance distinctive characteristics already present in the brand's iconic bourbon. The Keepers Release 2025 showcases rich, oak-forward aromas of seasoned wood, brûléd sugar, and tobacco, leading to a long, enveloping finish characterized by dried dark fruit and a lingering roasted sweetness.

"The Keepers Release was born from our close collaboration with the Maker's Mark warehouse team, the guardians of our barrels," said Dr. Blake Layfield, master distiller, Maker's Mark. Their sensory experience of Maker's Mark is unlike anyone else's — the aromatic oak at different times of the day, evolving tasting notes of our whisky as it ages over multiple seasons — which provided inspiration and helped us shape the flavors of this release."

At 54.6% ABV / 109.2 proof, the release will be available at U.S. retailers for $74.99 beginning today. For more information, please visit www.MakersMark.com.

ABOUT MAKER'S MARK
Maker's Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program.

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Wood Finishing Series: The Keepers Release, 54.60% Alc./Vol. ©2025
Maker's Mark Distillery, Inc., Loretto, KY.

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Old Forester® Introduces New Addition to the 117 Series: Bottled in Bond Rye

First Bottled in Bond Rye Whisky Released by Old Forester

LOUISVILLE, Ky., March 18, 2025- Today, Old Forester® releases its latest expression in the 117 Series: Bottled in Bond Rye - This release marks the first Bottled in Bond Rye Whisky handcrafted by Old Forester.

The 1897 Bottled in Bond Act required that each bottling be composed of barrels filled during a single distillation season. This small batch of Rye Whisky reflects the unique flavor of the unusually cool and wet Spring of 2015.

117 Series Bottled in Bond Rye is bottled at 100-proof in a 375 mL bottle.

"This 117 Series release is unique because it holds a tie to our 1897 Bottled in Bond, our tribute to the Bottled in Bond Act," said Old Forester Assistant Master Distiller Caleb Trigo. "This release is a first for Old Forester, and stays true to our historical promise of quality, consistency and balance."

Bottled in Bond Rye marks the latest expression in the 117 Series, which launched in 2021.

Old Forester 117 Series: Bottled in Bond Rye is available starting today at the retail shop at Old Forester Distillery Co. and will be available for shipping (to D.C., KY, NE, NH, ND only) in our online store at shop.oldforester.com. The suggested retail price for the 375 ml bottle is $64.99.

The product is also available at select Kentucky retailers.

For more information on Old Forester, please visit OldForester.com

Tasting notes:
Color: Ripe Tangerine

Aroma: Sweet honeysuckle and candied lemon with hints of ginger root and thick molasses

Flavor: Intense spice immediately hits followed by charred oak, freshly cracked pepper and cooked pear

Finish: Quick and dry finish with notes of bright citrus, lemongrass and coriander

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market." 

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Yellowstone Bourbon introduces new permanent addition to family of award-winning expressions with Small Batch 107

Six-year-aged bourbon features bold proof to deliver intense yet balanced flavor

ST. LOUIS, March 13, 2025  Lebanon, Kentucky-based Yellowstone Bourbon announced the release of Small Batch 107, a new permanent addition to the Yellowstone family. The elevated expression pays homage to the brand's history while featuring several firsts for the family lineup. Small Batch is aged six years and the only variety in the Yellowstone portfolio to feature an age statement on packaging.

Bottled at 107 proof, the expression is one of the highest proof everyday offerings from Yellowstone. Due to the high proof, Small Batch is non-chill filtered, which allows the depth of flavors to stand out in this bold new bourbon. Yellowstone Small Batch 107 is available nationwide starting this month at a minimum suggested retail price of $44.99 per 750mL bottle.

Yellowstone Bourbon is one of the few bourbon brands available with a strong history of tradition and 150 years of continuous sales. To honor Yellowstone's heritage and values, seventh-generation Founder and Master Distiller Stephen Beam crafted Small Batch 107 with expert care. As one of the most experienced experts in the industry, Beam made deliberate choices from the six-year age statement to the 107 proof point and more to create a new release that achieves the ideal balance of flavor and depth.

"Yellowstone was the top selling whiskey in Kentucky in the 1960s, and at the time, it was bottled at six years old," said Beam. "I wanted to bring back that tradition and offer a product with a clear age statement, and the perfect entry level proof point at 107. This is a long time coming. We've had great success with special finishes but never had an age-stated product before Small Batch."

Together, Small Batch's six-year age statement, 107 proof point and non-chill-filtering process result in a bold flavor experience that's great neat or over ice, and stands up well in a cocktail. With notes of caramel and vanilla with hints of chocolate and oak on the nose, Small Batch features intensified flavors of caramel, oak, honey and Yellowstone's signature rich cherry notes.

"The higher proof brings out more flavors, and by non-chill filtering Small Batch we created a much more full-bodied product than a lower-proof chill filtered bourbon," said Beam. "It's the perfect addition to our family of offerings. Small Batch delivers on our heritage and tradition, bringing back memories of Yellowstone's history, while also representing a natural progression in elevating the portfolio."

As the newest member in the growing family of now seven highly acclaimed Yellowstone Bourbon expressions, Yellowstone Small Batch 107 joins the brand's flagship 93 proof Yellowstone Select, which won Double Gold at the 2024 SIP Awards and Gold at the 2024 ASCOT Awards. Yellowstone's Special Finishes Collection: Rum Cask won Platinum at the 2024 ASCOT Awards and Yellowstone Special Finishes: Toasted was awarded Double Gold at the 2024 San Francisco World Spirits Competition and Gold at the SIP and ASCOT Awards. Additional award-winning Yellowstone expressions include Limited Edition, Hand Picked Single Barrel and American Single Malt, which won Double Gold at the 2024 SIP Awards and Gold at the 2024 ASCOT Awards.

Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named after the United States' first national park in 1872. In 2011, seventh-generation Master Distiller Stephen Beam – a descendant of both the historic Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association and is one of NPCA's largest annual corporate sponsors, having donated $1 million to preserve national parks. To learn more, visit YellowstoneBourbon.com follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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ecozy Launches the World's Fastest and Clearest Sphere Ice Maker - A Game-Changer for Whiskey Lovers

IRVINE, Calif., March 13, 2025  ecozy, a leader in innovative home appliances, proudly introduces the world's fastest and clearest sphere ice maker, with cutting-edge CrystalFlux technology, the fastest ice production, superior GlacioLock technology, and effortless self-cleaning, the ecozy sphere ice transforms the way you enjoy your favorite drinks. Designed for home bars, parties, and small businesses, this sleek and stylish ice maker becomes the centerpiece of any gathering. Its crystal-clear ice spheres captivate guests, elevating whiskey and creating an unforgettable drinking experience. With high-capacity production, it ensures a steady supply of premium ice, making every drink—and every moment—truly spectacular.

CrystalFlux Technology: the Most Crystal-Clear Ice Spheres

Powered by CrystalFlux technology, the ecozy Sphere Ice Maker delivers exceptionally clear ice spheres with minimal air bubbles (Using purified water is highly recommended for optimal results). Designed to melt slowly, it maintains the purity of whiskey, keeping them perfectly chilled without dilution—allowing every flavor to be fully appreciated. Unlike ordinary cloudy ice cubes, its CrystalFlux technology creates flawless, glass-like spheres that enhance both taste and presentation. Ideal for whiskey tastings, cocktail parties, and refined events, the ecozy also eliminates the issue of food odors that often affect ice made in silicone molds, preserving the integrity of your drinks.

Fastest and Sufficient Sphere Ice  – No More Long Waits, No More Limitations

The ecozy Sphere Ice Maker redefines speed and quality in crafting the perfect "on the rocks" experience. Producing four crystal-clear, slow-melting ice spheres in just 40 minutes, it ensures a seamless supply for any occasion. Unlike traditional silicone molds that require up to 8 hours for just 6-8 spheres, the ecozy delivers up to 144 per day, with a spacious basket capable of storing 56 at a time. Specialized for efficiency, crystal clarity, and superior chilling performance, it enhances every drink while elevating the overall whiskey experience.

GlacioLock Technology and Double Layer Insulation: Always Keeps Sphere Ice Perfectly Chilled

The ecozy Sphere Ice Maker effectively addresses the problem of rapid ice melt with its advanced GlacioLock technology and Double-Layer Insulation, ensuring that ice melts 15% slower than comparable products. With ecozy, you can chill your whiskey without the risk of dilution or compromising its rich, complex flavors. Each sip remains perfectly balanced, preserving the full integrity of your whiskey from start to the end.

Effortless Cleaning– One-Touch Automatic Cleaning

The ecozy Sphere Ice Maker offers maintenance with its one-touch automatic self-cleaning function, ensuring the appliance remains hygienic and ready for use without the need for manual cleaning. Perfect for busy households or those seeking a low-maintenance solution, this feature allows you to focus on enjoying your whiskey and entertaining guests while the machine remains in optimal condition with minimal effort.

The Ultimate Ice Maker for Every Whiskey Lover

Searching for the perfect companion to elevate your drinking experience? The ecozy Clear Ice Ball Maker is an ideal choice for whiskey connoisseurs who appreciate how the right ice enhances every sip. Perfect for drink enthusiasts, home bars, small business or anyone who enjoys whiskey.

Pricing & Availability

The ecozy Whiskey Ice Ball Maker is now available on Amazon for $599 with $50 coupon in a limited time. Don't just drink whiskey neat—experience it in its purest form with the clearest, slowest-melting ice spheres on the market. Let's treat yourself with fantastic sphere ice drinking time.

Follow ecozy on Facebook, Instagram, YouTube, and TikTok for expert tips, exclusive offers, and the latest updates on luxury home bar essentials.

About ecozy

A "dream home" is something we strive to create around us. ecozy is born from a desire for a better life and a relentless pursuit of technological innovation.

At ecozy, we are all about innovation and putting the craziest ideas into practice. We are passionate about providing products that promote family fun and make using smart home products fun and convenient. ecozy creates solutions that make life easier, more comfortable, and better than ever, bringing unprecedented convenience and comfort to every "dreamer".  ecozy, enjoy the cozy life.

For more information, please visit ecozy.com.

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PGA TOUR® Professional Golfers Robert MacIntyre and J.T. Poston Join Team Elijah Craig

Award-winning Bourbon strengthens golf alignment with the addition of two fan favorite PGA TOUR® pros and caddies to its roster

LOUISVILLE, Ky., March 11, 2025 - Elijah Craig Bourbon today announced a new partnership with PGA TOUR® professional golfers Robert MacIntyre and J.T. Poston in multi-year sponsorship deals. Both MacIntyre and Poston, known for their consistent performances on the course, will now be supported by Elijah Craig as the "Official Bourbon of Robert MacIntyre" and "Official Bourbon of J.T. Poston."

Robert "Bob" MacIntyre, currently ranked 16th in the Official World Golf Rankings, has two PGA TOUR® victories and three international wins, including his most recent triumphs at the 2024 Genesis Scottish Open and the 2024 RBC Canadian Open. A Scotland native from humble roots, Bob turned pro in 2017 and has consistently risen the ranks to become one of the brightest talents in the game including a 2023 appearance representing Team Europe in the Ryder Cup. As a sponsor, Elijah Craig will have prominent logo placement on the front of MacIntyre's golf bag and will also sponsor his caddie, Mike Burrow. MacIntyre's international presence will allow Elijah Craig to bring the partnership and a love of Bourbon to golf fans worldwide through integrated marketing campaigns, social media collaborations, and public appearances.

J.T. Poston, a three-time PGA TOUR® winner, most recently captured his third PGA TOUR title at the 2024 Shriners Children's Open. Known for his easy-going nature and love of family and the outdoors, Poston's achievements embody the same values of care and dedication that are at the heart of Elijah Craig Bourbon. As part of the sponsorship, Elijah Craig will have prominent logo placement on J.T.'s right chest and work closely with Poston through integrated campaigns, social media partnerships, and public engagements, where he can share his love for Bourbon with fans across the country. Elijah Craig will also sponsor J.T.'s caddie, Aaron Flener, a Kentucky native, and will have logo placement on his left sleeve.

"Bob MacIntyre and J.T. Poston embody the same level of ambition that goes into crafting our award-winning bourbon," said Max Stefka, AVP, Global Whiskey Brands. "We are proud to support them on their pursuit of greatness and look forward to celebrating many victories alongside these two world class athletes and golf fans everywhere."

"I'm proud to join the Elijah Craig family," said Robert MacIntyre. "The game of golf teaches you that consistency and quality are key, and that's exactly what you find with Elijah Craig. I'm looking forward to sharing some great moments with this incredible bourbon whiskey both on and off the course."

"As a Bourbon lover myself, it's a privilege to team up with Elijah Craig," said J.T. Poston. "In golf, like in making Bourbon, it's all about chasing perfection of our craft. Elijah Craig is the kind of brand that stands for excellence, and I'm excited for the experiences we'll create together over the next few years."

As the Official Bourbon and Worldwide Supplier of the 2025 Ryder Cup, this spring, Elijah Craig will launch its "Road to the Ryder Cup" campaign leading to one of golf's greatest events when the Ryder Cup returns to U.S. soil at Bethpage Black in Farmingdale, New York this September. In addition to a speakeasy bar activation open to all fans on site at the Ryder Cup, Elijah Craig will extend the fan experience beyond the golf course. This 360-degree initiative will include premium media placements in golf publications, digital and social media engagement, consumer contests, Elijah Craig limited time offerings, in-store displays, among other multi-media marketing efforts.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as "The Father of Bourbon," who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon and Elijah Craig Toasted Barrel Rye, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery's Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term "small batch" even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com

Heaven Hill reminds you to "Think Wisely. Drink Wisely."

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Kavalan Releases Limited 15 Years Old Whisky from 'Time Exploration' Series

'15 Years Old Single Malt Whisky' is Kavalan's first age statement whisky

TAIPEI, March 11, 2025  Kavalan Distillery is launching its first-ever whisky with an age statement, matured in four unique casks: ex-Bourbon, Oloroso Sherry, Ruby Port, and Puncheon.

The release marks a milestone in the journey of this Taiwanese distiller, which has broken boundaries not just by region, but now also by time and maturation.

The whisky also pays tribute to the historic moment when Kavalan and Taiwan began whisky making. On this day in 2006, the first ever drops of Taiwanese-made new make spirit rolled off the stills, setting the stage for nearly two decades of innovation and craftsmanship.

Kavalan 15 Years Old Single Malt Whisky 2025 Edition, 43% ABV, 700ml will be released in just 30,000 bottles globally, representing rare stock from the subtropical distillery's ultra-aged whisky selection.

One of Kavalan's oldest bottlings, CEO Mr YT Lee said the 2025 edition has been masterfully blended using hand-selected aged whisky reserves, drawing on the four distinct cask types.

"We wanted to achieve extraordinary depth and balance with multiple layers of complexity befitting of a high-age statement whisky. So we created a formula based on a four-cask maturation that would maximise the characteristics of each cask and achieve a rich harmony in the final product," he said.

A tribute to 15 years of mastery, Kavalan presents this whisky as a timeless classic, capturing the true nature of time and craftsmanship. The packaging design embodies natural wood grain, symbolising the depth and maturity gained through years of ageing. The bottle design reflects the concept of 'fusion,' harmoniously vatted from four cask types, with textured oak patterns representing their distinct characteristics. The gold-foiled Kavalan logo adds a touch of luxury and sophistication, perfectly encapsulating the refined depth of this 15-year-old whisky.

The Kavalan 15 Years Old Single Malt Whisky 2025 Edition is available through Kavalan's official channels in Taiwan, including the Kavalan Distillery Shop, Kavalan Whisky shops, Kavalan Whisky Bar, and select local liquor stores.

Kavalan 15 Years Old Single Malt Whisky (2025 Edition)

Product Description:

Kavalan 15 Years Old, 700ml 43% ABV whisky is a testament to Kavalan's craftsmanship, showcasing the perfect balance of ageing, cask influence, and blending artistry in every sip.

Colour: Golden caramel

Nose: Captivating aromas of caramel apple mousse, fresh chocolate, walnut cinnamon rolls, and creamy popcorn, intertwined with subtle hints of dried tangerine peel and plum. The finish reveals the sweetness of toffee and black date fruit, evoking a warm, indulgent sweetness.

Palate: Lush citrus aromas of bergamot, lemon, orange, and grapefruit dance with the sweet whispers of dried cranberries, raisins, and longan, unfolding into velvety notes of dark chocolate gelato and caramel walnut coffee mousse. The finish lingers with the comforting warmth of woody cinnamon spice.

About Kavalan Whisky

Kavalan Distillery in Yilan County has been pioneering the art of single malt whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat, sources the crystal meltwaters of Snow Mountain and is enhanced by sea and mountain breezes. These conditions combine to create Kavalan's signature creaminess. Taking Yilan County's old name, our distillery is backed by about 45 years of beverage-making under parent company, King Car Group. We have collected 900 gold awards or higher from the industry's most competitive contests.

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CROWN ROYAL RETURNS TO RODEOHOUSTON® AS AN OFFICIAL SPONSOR, CELEBRATING THE RICH ESSENCE OF RODEO STYLE

Driven by the spirit of generosity, the award-winning whisky teamed up with Houston icons Bun B and PURPLE BRAND co-founder Luke Cosby to debut a limited-edition collection honoring rodeo style

HOUSTON, March 11, 2025  On Black Heritage Day (March 7), Crown Royal returned to the Houston Livestock Show and Rodeo™, transforming the 2025 opening weekend into a defining moment in celebration of Houston culture. As an official RODEOHOUSTON® sponsor, the award-winning whisky brought the Crown Royal Saloon & Showroom back to NRG Park. This year, the reimagined footprint showcases the unique style of rodeo fashion, features live music from local DJs and encourages guests 21+ to engage in activities in the spirit of generosity. Rodeo-goers will be able to stop by the Crown Royal Saloon & Showroom from March 14-16 including Sunday's festive Go Tejano Day.

The brand also reignited its partnership with Houston legend and Rodeo headliner, Bun B. In honor of the highly anticipated Bun B Birthday Bonanza, Crown Royal collaborated with PURPLE-BRAND co-founder Luke Cosby to create the performer's on-stage look, consisting of a standout premium leather vest, combining both ostrich and suede leather with all-over rhinestone embellishments, as well as a striking leather trench incorporating arm tassels, screen print and rhinestone details. Following the performance, the trio launched an exclusive collection inspired by Bun B.

"The Houston Livestock Show and Rodeo has been an important part of my life forever and it's like no other place. It's where you see the best of Houston culture come together and showcase all the unique facets of our community," Bun B shared. "Performing at the Rodeo is an honor, and I love every aspect of creating that show. I look forward to my on-stage look every year and trust PURPLE will create something that I love. Being able to bring two brands I respect together to form this unique look and create a collection inspired by those looks, made this Rodeo even more special."

CROWN ROYAL X PURPLE BRAND RODEO CAPSULE COLLECTION, INSPIRED BY BUN B

Drawing from Bun B's signature onstage looks, this limited-edition rodeo collection blends Western heritage with modern streetwear. This collection is the natural progression of a two-year partnership with the Houston legend and award-winning whisky brand. And the addition of fellow Houston native, Luke Cosby and PURPLE BRAND – which has styled Bun B with custom outfits for all four of his Rodeo performances dating back to 2022 – is a testament to the dynamic and diverse fashions that truly represent the local Houston community. More than just a fashion collection, this collaboration embodies the spirit of generosity that is in the Crown Royal brand ethos. Net proceeds from the collection together with consumer participation in the Purple Bag initiative at the Crown Royal Saloon & Showroom, as discussed below (up to $25,000) will be donated to Soldiers' Angels' LA Wildfire Relief Fund supporting fire relief efforts for veterans in the LA area. *

Available for purchase now at PURPLE BRAND's Houston location in The Galleria mall and online beginning March 11 at 12:00pm EST at www.purple-brand.com, the collection is comprised of three statement pieces:

• Crown Royal x PURPLE BRAND Jeff Hamilton Varsity Jacket: A masterfully crafted collaboration with legendary designer Jeff Hamilton, this varsity jacket exudes prestige and heritage. The body is tailored from 100% premium wool, while the sleeves, collar, and waistband are meticulously constructed from supple, high-grade leather for a sophisticated contrast. Featuring our iconic Crown Royal logo prominently embroidered in gold on both the front and back, the jacket also features Intricate luxe chenille leather patches and a sumptuous satin lining, adding depth and dimension, elevating the jacket's timeless appeal. Inside, a bespoke edition plaque cements its status as a true collector's piece.
• Crown Royal x PURPLE BRAND Bun B Signature Poncho: A bold, statement-making poncho, blending luxury with cultural influence. Expertly woven from 100% premium wool, it features the classic Crown Royal script logo and Bun B's signature typography, intricate chain stitch embroidery, and refined fringe detailing. With a dramatic 54" width and 108" length, this oversized silhouette is designed to drape effortlessly. This item is a recreation of the poncho that was famously worn by Bun B on stage at the 2024 Houston Livestock Show and Rodeo.
• Crown Royal x PURPLE BRAND Graphic Tee: A refined take on classic rodeo style, this premium black jersey knit tee is elevated with a Crown Royal inspired gold foil detailing across the chest, back, and sleeve. Thoughtfully designed for both style and comfort, it features an inset crewneck collar and a tailored yet relaxed fit. Made from 100% cotton, this piece delivers effortless sophistication with a modern edge.

"Houston has always been a part of my story, and it's incredible to bring this collection to life in the city that shaped me," said Luke Cosby, PURPLE BRAND co-founder. "These pieces are inspired by Bun B and reflect both his iconic career and the spirit of the Rodeo with a blend of rugged Houston streetwear. Collaborating with him and Crown Royal has been a true partnership — one that brings the best of Houston style and culture to life. Being able to donate the proceeds to support Soldier's Angels makes this partnership even more meaningful."

To kick off RODEOHOUSTON®, Crown Royal hosted an exclusive dinner with Houston's top tastemakers and fashion insiders for a first look at the collection. The celebration rolled on as Bun B took the stage and rocked custom Crown Royal-inspired PURPLE BRAND looks at his Birthday Bonanza performance at RODEOHOUSTON®. To close out the weekend, PURPLE BRAND's Houston location celebrated the partnership and invited shoppers to hear about the collection's inspiration in a Q&A with Bun B and Luke Cosby hosted by, Arkansas's first Black Rodeo Queen Ja'Dayia.

CROWN ROYAL SALOON & SHOWROOM

On March 14-16, the Crown Royal Saloon & Showroom will return to RODEOHOUSTON®, offering rodeo-goers a chance to explore Western style, enjoy Crown Royal cocktails, and take part in acts of generosity. The showroom debuts the brand's first-ever Houston Livestock Show and Rodeo Collection, a tribute to Texas style and rodeo tradition, featuring tee shirts, bolo ties, belt buckles and hats.

Guests can also participate in Crown Royal's signature Purple Bag initiative — packing Crown Royal Bags with day-to-day essentials for active-duty service members. Each packed bag earns Crown Royal Bucks, which could be redeemed for merchandise and triggered a $1 donation to the Soldiers' Angels LA Wildfire Relief Fund. Together with net proceeds from the sale of Crown Royal x Purple Brand Rodeo capsule collection items, Crown Royal will donate up to $25,000 to Soldiers' Angels. *

This rodeo season, Crown Royal is proud to shine a spotlight on the work Soldiers' Angels is doing in the wake of the devastating LA fires. The Soldiers' Angels LA Wildfire Relief Fund supports displaced and in-need veterans, service members and their families who have been directly impacted by the LA fires.

No matter how you decide to celebrate the rodeo season this year, please drink responsibly.

* Net proceeds is sales – expenses. To result in donation, purchase of Crown Royal x Purple Brand Rodeo Collection Inspired by Bun B item must be made at PURPLE Brand store starting 3/8 or on-line at www.purple-brand.com starting 3/11 until supplies last. $1 donated for bag-packing ONLY IF consumer redeems Crown Royal Buck for merchandise in full accordance thereon. Donation via bag-packing available 3/7 – 3/9 and 3/14- 3/16. Purchase of Crown Royal x Purple Brand Collection items not tax deductible. No minimum donation. Donation made to Soldiers' Angels, 2895 NE Loop 410, Ste 107, San Antonio, TX 78218, https://soldiersangels.org/. (210) 629-0020. Donation made by Crown Royal Generosity Fund, a corporate donor advised fund with Diageo North America, Inc. as donor and Fairfield County's Community Foundation as advisor.

†Crown Royal Buck is only redeemable for merchandise item. Crown Royal Buck has no cash value and cannot be redeemed for cash or credit. Crown Royal Buck is not transferable. Additional restrictions apply.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About PURPLE BRAND

PURPLE BRAND is a premier fashion label dedicated to redefining denim culture with high-quality, competitively-priced luxury denim. Known for blending contemporary design with enduring quality, PURPLE has become a trailblazer in street fashion, revolutionizing the global connection between fashion and consumers. Their Houston location marks PURPLE's second retail venture, following the successful launch of its flagship store in Soho, New York. Hours of operation at The Galleria mall, Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 12-7 p.m. For more information, visit www.purple-brand.com.

About The Houston Livestock Show and Rodeo

The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $630 million to the youth of Texas and education. The 2025 Rodeo is scheduled for March 4 – 23. The 2025 World's Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 27 – March 1. For more information, visit rodeohouston.com and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.

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Three Chord Bourbon Backstage Series Ayron Jones Straight Bourbon Whiskey Blend Finished In Cherry Bounce Barrels

Three Chord Bourbon Backstage Series Ayron Jones Straight Bourbon Whiskey Blend Finished In Cherry Bounce Barrels 48.75%-ABV 750ml.

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Estate Whiskey Alliance Launches Certification Program; Minden Mill's Master Distiller Featured

LEXINGTON, Ky. (March 11, 2025) — The University of Kentucky’s Estate Whiskey Alliance® (EWA) is launching a first-of-its-kind program that authenticates estate whiskeys with a globally recognized certification mark to be used on qualifying whiskey product labels:
Estate Whiskey CertifiedTM.

Estate whiskey refers to a type of whiskey that is produced entirely on the distillery estate using grains sourced from the estate or local to that site.

“The EWA and our members place utmost priority in authenticity and transparency into the entire farming and whiskey production process. This certification program aims to clearly label those Estate Whiskey CertifiedTM products to assure consumers of the exceptional craftsmanship and terroir behind every sip,” said Landon Borders, EWA director.

Estate Whiskey CertifiedTM products will have each of the following characteristics:
- All production processes including milling, cooking, fermentation, distillation,
barreling, aging and bottling occur on the estate distillery.
- At least 2/3 of all mash bill grains are grown on estate-owned or controlled land.

Only the specific whiskey products evidencing sourcing and production requirements can display the prestigious Estate Whiskey CertifiedTM logo on their qualifying bottles.

Grains are the foundation of whiskey, akin to grapes in wine. From the location to the processing and distilling — all stages impact the final products for consumers.
“As farmers and distillers, one of our primary objectives is to bring this topic front and center,” said Colby Frey, whiskey farmer and co-founder of Frey Ranch Distillery. “By joining the Estate Whiskey Alliance, we hope to further educate bartenders, retailers and consumers on the importance and relevance of U.S. agriculture and locally grown grains to the production of American Whiskey.”
This certification program is now available to any EWA distillery member, and applications are being accepted to certify qualifying products.

“The Estate Whiskey Alliance celebrates three values: transparency, sustainability and flavor of place. This certification provides consumers with assurance of transparency and traceability, demonstrating the provenance of their spirit,” said Blake Layfield, Ph.D., master distiller at Maker’s Mark. “It also underscores a dedication to sustainability, emphasizing the use of locally sourced ingredients. And it celebrates the unique flavor profile derived from both the distillery and the surrounding land. At Maker's Mark, we have long recognized the inextricable link between flavor and nature. We are therefore honored to be a founding member of the EWA, working to forge a more sustainable future and enhance the prestige of American whiskey.”

“It legitimizes our messaging as a standard across the industry,” said Pat Brophy, vice president of sales and distribution at Whiskey Acres Distilling Co. “An industry-wide standard that can be promoted becomes the thing customers recognize and accept as a mark of quality.”

“As early adopters of estate distilling, we recognize the immense value of collaborating with like-minded industry leaders to establish standards and promote the significance of estate distilling. A certification program will help safeguard the use of ‘estate,’ ensuring that consumers receive the transparency and authenticity they expect,” said Joe O'Sullivan, master distiller at Minden Mill Distilling.

The first Estate Whiskey CertifiedTM products are expected on shelves in the coming months.

UK and UK Innovate — UK’s innovation, entrepreneurship and economic enterprise for University of Kentucky Research — launched the EWA organization in 2024 with founding members and in partnership with the UK James B. Beam Institute for Kentucky Spirits.

Another priority of the EWA is to invest in research and education in agriculture,
manufacturing and sustainability to shape the future of estate whiskey production.
Learn more about becoming an EWA member or getting certified online.

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