Jameson® Irish Whiskey Celebrates St. Patrick's Day All Season Long With the U.S. Launch of Jameson Triple Triple

Jameson Debuts New St. Patrick's Day Tradition to Unite Those Who Must be a Jameson

NEW YORK, Feb. 27, 2025  While the professional football season is behind us, it's time for Jameson's big game – St. Patrick's Day. But should St. Patrick's Day only be a day? The greatest day of the year to celebrate all things Irish deserves better. That's why Jameson is introducing St. Patrick's Day Season. Because you Must be a Jameson if you don't want to save all the fun for just one day.

Perfect for the entire St. Patrick's Season, the world's #1 Irish Whiskey* is debuting Jameson Triple Triple for the first time ever in the U.S. Triple distilled and triple cask matured, the new and permanent addition to the family is so smooth it can be enjoyed on the rocks or in a Jameson Triple Triple Mint Sour and should be a part of any St. Patrick's Season tradition.

"Jameson is rooted in bringing people together and there's no better time to grab your family and friends to enjoy a Jameson together than St. Patrick's Season," said Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "St. Patrick's Day is more than just a day to us. It really is a season full of celebrations and moments to be shared together. We thought there was no better time to debut the latest member of our family - Jameson Triple Triple - than during our favorite time of the year."

Made carefully by expert distillers and blenders at the historic Midleton Distillery, Jameson Triple Triple is a fresh take on the signature smoothness of Jameson Original that has been elevated through the additional maturation in sweet chestnut casks, along with Jameson's signature ex-Bourbon and Sherry casks, creating a bold new tasting experience. Featuring a unique whiskey experience with velvety smooth notes of toffee, cacao, toasted almonds, and a luxurious finish, Jameson Triple Triple is designed to be shared with your loved ones, especially for this St. Patrick's Day Season.

Jameson Triple Triple has an SRP of $29.99 for 750ml and is now available at select retailers nationwide. For fans of Jameson Original, don't forget to mix up a Jameson Ginger & Lime to celebrate St. Patrick's Day. To learn more, visit JamesonWhiskey.com and follow @jamesonus.

* Source: Nielsen L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS 52 WKS YA - W/E 05/20/23.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI), and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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World Whiskey Society Launches Doc Holliday 10-Year-Old Special Edition Collector's Case Straight Bourbon Whiskey

NEW YORK, Feb. 27, 2025  World Whiskey Society (WWS), renowned for its exceptional portfolio of ultra-premium whiskeys, is thrilled to announce the launch of its latest release: the Limited Edition Doc Holliday 10-Year-Old Special Edition Collector's Case Straight Bourbon whiskey. This exclusive expression marks a significant milestone in the Doc Holliday portfolio, combining craftsmanship with a striking presentation that pays tribute to the legend of the Wild West.

Encased in an innovative, never-before-seen decanter in a collector's case, this bourbon is more than a spirit. The eye-catching set features a dual-purpose 2-in-1 cork gun stopper and display revolver, seamlessly blending whiskey refinement with historical allure. This unique design transforms the whiskey into a must-have collectible for both whiskey connoisseurs and Wild West enthusiasts alike.

Aged for a decade, this bourbon exemplifies the craftsmanship of WWS. The nose offers an inviting aroma of sweet caramel and buttered cornbread, enriched with notes of orange citrus, chocolate malt, and a wave of spice. On the palette, rye spice emerges upfront, followed by layers of caramel and chocolate sweetness, with fruit flavors throughout. The finish is long and spice-filled, where tobacco, chocolate, and a hint of chili pepper blend with a sweet undertone.

"We are excited to introduce this special collector's case," said Alex Kogan, CEO of World Whiskey Society. "This bourbon, paired with the innovative stopper and display revolver, creates a unique whiskey experience, making it a rare offering that collectors will treasure for years to come."

The Doc Holliday 10-Year-Old Special Edition Collector's Case is available for $249 on WWS online shop. For more information about World Whiskey Society and its high-end portfolio of rare whiskeys, please visit - https://worldwhiskey.com/.

About World Whiskey Society
Established in 2020, the World Whiskey Society (WWS) comprises an ultra-premium collection of rare expressions previously unavailable to even the most sophisticated whiskey enthusiasts. WWS scours the globe far and wide with a singular goal in mind – uniqueness – before selecting a distillery partner to join WWS. Or they may choose to release something completely new by finishing small-batch American bourbon in exotic oak barrels from Japan. Whether it is the Classic Collection, the Reserve Collection, the tributes to Doc Holliday, or the Diamond Collection, WWS offers whiskies for everyday enjoyment and moments of celebration.

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Wales Week London: Penderyn Distillery Raises a Glass to Welsh Excellence

Celebrating 17 Days of Culture, Innovation, and World-Class Whisky from February 20 to March 8, 2025

The vibrant spirit of Wales is alive in London as Wales Week kicks off its ninth annual celebration, running from February 20 to March 8. This year, Penderyn Distillery—the Home of Welsh Whisky—once again takes centre stage, serving its award-winning single malt at over 130 events designed to showcase the best of Welsh culture and innovation.
From high-profile finance seminars to gala nights, Penderyn's premium whisky will be featured at key events including:
-Strategic Finance for Funding, Growth & Managing Risk
-Wales’ Transition to a Greener Economy
-Wales Week 'Best of Wales' Gala Night
-Powering Ahead: How Wales Can Power the UK’s Clean Energy Mission
-Knowledge is Power: Finance & Cyber, The Winning Combination
Dan Langford OBE, Chair of Wales Week London, says, “Wales Week London has become the largest annual programme celebrating Wales. Penderyn has been a cornerstone of this initiative from the beginning. Their support allows guests to savour the finest Welsh products year after year.”
Penderyn’s whisky will also be available in guest rooms at Tophams Hotel for visitors enjoying the festivities. Attendees can look forward to sampling Penderyn at various embassy receptions, including those at the Slovak, Hungarian, Swiss, and French embassies.
Stephen Davies, CEO of Penderyn Distillery, says: “Wales Week London is an incredible platform for showcasing our quality Welsh whisky. Our participation aligns with our mission to elevate Welsh whisky on the global stage while fostering vital business connections.”
As Penderyn continues to expand its operations with new distilleries in Llandudno and Swansea, it remains committed to innovation and excellence. The distillery now exports to over 50 countries, solidifying its reputation in the global spirits market.
Langford added, “With 130 activities packed into this year’s programme in London, there’s something for everyone. We’re immensely grateful for Penderyn’s contributions—attendees are always thrilled to receive their gift bottles!”
Wales Week London exemplifies the best of Welsh enterprise and cultural pride. As London hosts this grand celebration, attendees will experience the warmth of Welsh hospitality and the excellence of its produce—led by Penderyn's exceptional whisky.
For more details about Wales Week London and its events, visit Wales Week London.

www.walesweek.london

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About Penderyn Distillery:

www.penderyn.wales
Penderyn Distillery is Wales' first whisky distillery in over a century and a trailblazer in World Whisky. With locations in Brecon Beacons, Llandudno, and Swansea, Penderyn produces award-winning single malt whiskies and premium spirits available in over 50 countries.
About Wales Week London:
Wales Week London is an annual festival celebrating Welsh culture and innovation in the UK capital. Now in its ninth year, it features over 130 events across a 17-day period that attract thousands of attendees while showcasing the best of Wales.

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J. Mattingly 1845 Distillery Partners with Navy SEAL Foundation on Commemorative Whiskeys

The Trident Collection Honors Foundation's 25^th Anniversary

FRANKFORT, Ky., Feb. 25, 2025  -  The Navy SEAL Foundation (NSF) provides critical support for the warriors, veterans, and families of Naval Special Warfare. Founded in 2000, the NSF is kicking off its 25^th year with a partnership with J. Mattingly 1845 Distillery through the release of three double-staved™ American Whiskeys, labeled "Sea," "Air," and "Land," celebrating the environments where SEALs operate. The bottles sell individually for $155, or the trio can be purchased for $425 online, with free shipping. J. Mattingly 1845 will donate $30 from the sale of each bottle to help fund the mission of the NSF.

"At the Foundation, we offer more than 30 comprehensive programs to help SEALs, SWCCs, and their families," said Chris Irwin, NSF Communications Director. "We are honored to have this partnership  with J. Mattingly 1845 Distillery to support our mission."

Details of each offering are below.

J. Mattingly 1845 Double Staved™ 5-Year-Old Kentucky Bourbon Sea Edition is a five-year-old bourbon bottled at 127 proof. Made with a mashbill of 78 percent corn, 10 percent rye, and 12 percent malted barley, this bourbon is said to have an excellent balance with subtle baking spice notes on the palette. The finish is described as long, with seasoned oak and spiced cherry.

J. Mattingly 1845 Double Staved™ 9-Year-Old Light Whiskey Air Edition was distilled in 2016 and bottled at 129 proof. This whiskey was created using J. Mattingly's double-staved process using ex-bourbon casks. With a mashbill of 99 percent corn and 1 percent malted barley, this whiskey is described as full-bodied and complex with sweet notes of crème brulée crust, yellow cake, and sweet graham cracker. The finish is maple syrup overlapped with gentle oakiness at the back end.

J. Mattingly 1845 Double Staved™ 5-Year-Old Rye Whiskey Land Edition is a five-year-old rye whiskey bottled at 119 proof. With a mashbill consisting of 95 percent rye and 5 percent malted barley, this whiskey is said to contain subtle spices of black pepper, green apple, white pepper, and cloves on the mid-palette. Its finish contains baking spices with a hint of dryness on the finish.  

"J. Mattingly 1845 Distillery is honored to have been chosen to create the American Whiskey for the Navy SEAL Foundation," said Harry Richardt IV, president of J. Mattingly 1845 Distillery. "We have tremendous respect for our military branches and feel privileged we can partner with the NSF on this initiative."

The J. Mattingly 1845 Double Staved Trident Collection is available for pre-order online, with orders set to start shipping March 3^rd.  A limited quantity of bottles will also be available for sale at the J. Mattingly 1845 Distillery in Frankfort. Each bottle is 750 mL and suggested retail pricing is $155 each, or all three in the collection for $425. For more information on the partnership, check out https://jmattingly1845.myshopify.com/pages/navy-seal

About J. Mattingly 1845 Distillery

Starting in 1845 with John Graves Mattingly's first distillery in Louisville, Registered Distillery #2, the Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together, father and son offer their proprietary double-staving™ process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.jmattingly1845.com

About the Navy SEAL Foundation

The Navy SEAL Foundation (NSF) provides critical support for the warriors, veterans, and families of Naval Special Warfare (NSW) through a comprehensive set of over thirty programs under five Pillars of Support: Strength, Resilience, Health, Education, and Community. Charity Navigator has awarded the NSF a 4-star rating since 2009 and a perfect score since 2014 for financial health, accountability, and transparency. It ranks in the top 0.1% of charities nationwide, with ninety-four cents of every dollar donated directly funding its programs or being retained for future mission use. The NSF is a 501(c)(3) nonprofit (Tax ID: 31-1728910). It is an independent, non-federal entity unaffiliated with the Department of Defense. Learn more at www.navysealfoundation.org.

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TINCUP Whiskey's New Bourbon Leads Trio of Releases in 2025

Lineup includes two new hero expressions – an upgraded TINCUP Original American Whiskey, now aged 6 years, and an all-new, 100% bourbon - followed by a 10-year, 100 proof rye exclusively available in Colorado

JERSEY CITY, N.J., Feb. 25, 2025 - TINCUP^® Whiskey, beloved by adventurers and whiskey lovers alike, is gearing up for 2025 with a trio of new releases, inclusive of two new hero products marked at more accessible price points – TINCUP Bourbon and TINCUP 6-Year Original American Whiskey – and a limited-time offering, TINCUP 10-Year Rye, available exclusively in its home state of Colorado. 

A New Basecamp: TINCUP Bourbon

 

Rounding out the brand's straight bourbon offerings, TINCUP Bourbon joins the legendary TINCUP Fourteener^®- and TINCUP 10-Year with a lower-proof, more accessibly priced option. Cut with Rocky Mountain water, the straight bourbon – marked at an approachable 80 proof – is matured in charred new American white oak casks for at least four years. Complete with a sweet, smooth finish, the liquid includes hints of vanilla cream and caramel on the nose and butterscotch, dried orange and allspice on the palate. At an SRP of $24.99 per 750ml bottle, the new addition to the lineup is an accessible onramp to the category and the TINCUP family. Availability starts in February 2025.

An Elevated New Take: TINCUP 6-Year Original American Whiskey

Next up is TINCUP 6-Year Original American Whiskey, a more seasoned and elevated take on its mainstay TINCUP Original. A marriage of high rye straight bourbon whiskey, now aged a longer six years and kissed with more American single malt whiskey, adding a subtly sweet complexity to every sip. The new hero product gives TINCUP fans an enhanced liquid at the same $27.99 suggested retail price point they're accustomed to, a testament to the brand's commitment to producing high quality products without taking away the accessibility it is known for. Still at an approachable 84 proof – and bottled at 5,251 feet elevation – the liquid includes hints of citrus, black pepper and ginger snap on the nose and rye spice, cinnamon and caramel on the palate. The 750ml bottle will roll out to retailers nationwide starting in early 2025 as an upgrade to TINCUP Original.

A New, Limited-Time Offering: TINCUP 10-Year Straight Rye Whiskey

Finally, whiskey adventurers based in TINCUP's home state of Colorado can treat themselves to TINCUP 10-Year Straight Rye Whiskey - the brand's oldest rye to date. Bottled at 100 proof, the liquid marries the bold, pure, untamed flavor of TINCUP with a full decade of oak barrel aging. A first-ever limited-time offering available at retailers across the Rocky Mountain State, locals can find the bottle at an SRP of $64.99.

Imagery of the new bottles can be found here.

About TINCUP^®
TINCUP is a classic family of American whiskeys founded by Jess Graber, a Coloradan whose distilling adventures started nearly 40 years ago. TINCUP takes its name and inspiration from Tin Cup, an old Colorado mining town on the state's rugged western slope named for the tin cups that resident workers drank their whiskey from. TINCUP celebrates these mining pioneers and the rugged spirit of the American West. Find your Mountain at www.tincupwhiskey.com

©2025 TINCUP Whiskey, tincupwhiskey.com. Please drink TINCUP^® responsibly.

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Michter's Announces 2025 Release of Its US*1 Barrel Strength Rye

LOUISVILLE, Ky., Feb. 25, 2025 -- Michter's Master Distiller Dan McKee and Michter's Master of Maturation Andrea Wilson have approved the release of Michter's US*1 Barrel Strength Rye. Shipments to bars, restaurants, and stores will begin this March.

"When we began selling our rye many years ago, American rye whiskey was virtually an afterthought for a lot of people. Our team takes pride in our ryes, and it's great to see how this category of wonderful whiskey has returned to the forefront," observed Michter's President Joseph J. Magliocco.

With a mashbill that, while being majority rye grain, has a good deal of corn and malted barley as well, Michter's Ryes are Kentucky style. "We often have people at a tasting that say they are not rye drinkers, but when they taste Michter's they are surprised by how much they enjoy it," said McKee. "This Kentucky style rye at barrel strength is another fantastic way to enjoy the traditional characteristics of a rye whiskey while offering a nice balance of sweetness and spice."

Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this 2025 release is 110.5 proof (55.25% ABV). The suggested retail price for a 750ml bottle in the U.S. is $120.

Speaking of US*1 Barrel Strength Rye, Wilson commented, "It is an absolute honor to share such a wonderful representation of what American rye can be with its baking spice, dark fruit, toffee, and fragrant citrus and floral notes all within a round, smooth, complex finish to be contemplated and savored. I could not be prouder of our team and the efforts to create such a refined American rye that tips our hat to the history of rye whiskey in this country."

In October 2024, Michter's became the first whiskey to be named in two consecutive years The World's Most Admired Whiskey by a vote of an international academy of voters announced by UK based Drinks International. Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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FLYING ACE JOINS FORCES WITH FOLDS OF HONOR TO FUND SCHOLARSHIPS FOR MILITARY AND FIRST RESPONDER FAMILIES

Liberty Sponsorship of Folds of Honor Red White and Blue Gala and Special Edition Bottle Initiative to Support Educational Opportunities

HOLLAND, Mich., Feb. 24, 2025  - Flying Ace, producer of small-batch, American-made bourbon, is proud to announce its partnership with Folds of Honor, a nonprofit dedicated to providing educational scholarships to the families of fallen and disabled military service members and first responders. As part of this commitment, Flying Ace served as the Liberty Sponsor for the Folds of Honor Red, White and Blue Gala on February 22^nd, 2025, while launching a national consumer donation campaign.

This partnership will help fund four scholarships in 2025, directly benefiting the children and spouses of American heroes. To amplify awareness, Flying Ace is including a QR code on every bottle necker, making it easy for consumers to take action and contribute to the cause with every purchase.

"Education is a gift that transforms lives, and we're honored to support the families of those who have sacrificed for our nation," said Ali Anderson, Chief Executive Officer of CraftCo., producers of Flying Ace. "Through this partnership, we hope to make a real impact by funding scholarships and creating opportunities for a brighter future."

Flying Ace's Commitment to Giving Back
As part of this initiative, Flying Ace is finding multiple ways to honor our service member and first responder families throughout the year, including:

• Liberty Sponsorship of the Red White and Blue Gala, in Grand Rapids, MI – A high-impact fundraising event supporting Folds of Honor's mission.
• Special-Edition Release for Scholarship Fundraising – A commemorative whiskey expression is being co-developed with Folds of Honor for release later this year. In the meantime, QR-coded bottle neckers are affixed to every bottle of Flying Ace Straight Bourbon with 100% of consumer-donated proceeds going directly to the cause

"Our mission at Folds of Honor is to ensure that no family is left behind when it comes to educational opportunities," said Lt Col Dan Rooney, founder and CEO of Folds of Honor. "Thanks to partners like Flying Ace, we can continue making dreams a reality for those who have given so much for our country."

How Consumers Can Get Involved
Flying Ace invites consumers and whiskey enthusiasts to support the initiative by purchasing participating products and scanning the QR codes to donate directly to  Folds of Honor.

For more information about Flying Ace's commitment to funding scholarships, visit www.FlyingAceSpirits.com or follow us on social media at @FlyingAceSpirits.

About Flying Ace
Flying Ace™ Spirits crafts small-batch, American-made bourbon inspired by generations of aviators who embody a maverick spirit and precision in their endeavors. Based in Holland, Michigan, Flying Ace American whiskies pay tribute to the men and women who have selflessly served our nation as aviators. Flying Ace Produces versatile whiskies that can be enjoyed neat, on the rocks, or in intricate cocktail recipes. www.FlyingAceSpirits.com

About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master's degree, doctorate, or professional program. Funds for a second bachelor's degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 62,000 scholarships totaling about $290 million in all 50 states. Among the students served, 45 percent are minorities. A total of 91 percent of every dollar raised directly funds scholarships. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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Yellowstone Bourbon Announces Donation Milestone with National Parks Conservation Association

Yellowstone Bourbon has donated a total of $1 million to preserve and protect national parks as one of NPCA's largest corporate donors

WASHINGTON, Feb. 19, 2025  - Yellowstone Bourbon announced through its recent partnership renewal with National Parks Conservation Association (NPCA) including an annual donation of more than $250,000, the brand has achieved a monumental partnership milestone with $1 million in total donations to the organization since 2018.

To celebrate this landmark occasion, NPCA and Yellowstone Bourbon will launch a new video series designed to share examples of park protection impacts made possible by the partnership. The first video in the series debuts Feb. 20 and showcases the significance of protecting over 600,000 acres of public lands in the California desert, as articulated by Luke Basulto, NPCA's Ruth Hammett California desert program manager.

Subsequent videos will be released throughout the year via social media and a digital hub where viewers can watch all videos in the series, read more about each area of impact and learn more about NPCA's partnership with Yellowstone Bourbon.

"Our national parks protect awe-inspiring landscapes, unique plants and wildlife, and spaces in nature for us to connect with ourselves, and our communities," said Theresa Pierno, President and CEO for National Parks Conservation Association. "Our long-standing partnership with Yellowstone Bourbon has supported many national park victories, and we're thrilled to celebrate this donation milestone and its impact on these special places."

"Both bourbon and national parks have a unique way of bringing people together, creating shared experiences and lasting memories," said Kelly Panzitta, Brand Manager for Yellowstone Bourbon. "Reaching the $1 million donation milestone is a testament to the power of partnerships and our commitment to protecting these treasured landscapes. As a brand with a 150-year legacy, we are proud to continue supporting NPCA in their mission to safeguard our national parks for future generations to explore and enjoy."

Yellowstone Bourbon was named for America's first national park and continues to commemorate its heritage and connection to national parks through its partnership with NPCA. Over the past seven years, NPCA and Yellowstone Bourbon have partnered on numerous campaigns to protect national parks while inspiring others to take action on behalf of our public lands. From a music video series featuring country, folk and Americana musicians performing songs in national parks that inspired them to providing direct support to flood relief efforts in the wake of devastating floods that swept through Yellowstone National Park and the surrounding area in 2022, the partnership has furthered the preservation of parks in myriad ways.

About National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice in safeguarding our national parks. NPCA and its more than 1.6 million members and supporters work together to protect and preserve our nation's most iconic and inspirational places for future generations. For more information, visit npca.org.

About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country's very first national park in 1872. In 2011, seventh-generation Master Distiller Stephen Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association and is one of NPCA's largest annual corporate sponsors, donating $1 million to preserve national parks. To learn more visit YellowstoneBourbon.com follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Award-Winning Edmond's Honor Bourbon, a First-of-Its-Kind Ultra-Premium Spirit from Pronghorn, Ushers in a New Chapter for the Bourbon Industry

Aged in Madagascar vanilla extract-soaked cognac casks, Edmond's Honor celebrates the untold story of Edmond Albius and uplifts the next generation of unsung pioneers in art, culinary arts and mixology by rooting its business in purpose.

ATLANTA, Feb. 18, 2025 - As Black History Month amplifies the stories of Black visionaries whose contributions have shaped culture, Edmond's Honor, a first-of-its kind ultra-premium bourbon whiskey enters the market with a bold mission: to honor legacy, elevate craftsmanship, and raise a toast to the next generation of everyday heroes.

Edmond's Honor was founded by Pronghorn, a standalone business focused on creating a template for diversifying industries, starting with the spirits industry. Pronghorn serves as a hybrid accelerator and industry-wide trailblazer, providing new opportunities for underrepresented founders, entrepreneurs, and executives.

Edmond's Honor, the company's first product innovation, is crafted by liquid curator Tracie Franklin as a tribute to Edmond Albius, the overlooked Malagasy botanist prodigy who revolutionized vanilla cultivation by hand pollinating orchids. 

Born on the island of Bourbon (now Réunion) off the coast of Madagascar, his breakthrough transformed vanilla into one of the world's most coveted flavors, a legacy and technique that endures today.

"Edmond Albius isn't a household name, but he should be. His discovery shaped an entire industry, yet his story remains largely untold," said Pronghorn President Ron Cole.  "With Edmond's Honor, we're reclaiming his legacy and uplifting a new generation of visionaries through every pour."

Redefining the Ultra-Premium Bourbon Category

Rooted in purpose and reclamation of legacy, Edmond's Honor sets a new standard in the ultra-premium bourbon category.  As an arbiter of premium taste, distinction and sophistication, Edmond's Honor is responsibly sourced, aged in Madagascar vanilla extract-soaked cognac casks and crafted with an unwavering commitment to quality and the artistry of bourbon making.

"When we set out to create Edmond's Honor, we wanted to represent Edmond Albius' legacy through distinctive taste and embrace the essence of real Madagascar vanilla, an ingredient that he made possible," said Tracie Franklin, Edmond Honor's Liquid Curator. "Every sip is a testament to Edmond's discovery and the artistry shaping the future of bourbon."

Edmond's Honor has already earned acclaim as a recipient of a Platinum Las Vegas Global Spirit Award, further cementing its place as a standout in the ultra-premium bourbon category.

The Taste of Edmond's Honor

Edmond's Honor delivers a multi-sensory experience from appearance to finish. Its gleaming golden hue is complemented by aromas of honeysuckle, brown sugar, toasted baking spices, and cocoa.  On the palate sandalwood and coconut unfold, followed by warm nutmeg, allspice, and citrus zest.  Layers of brown butter, toasted oak, and chocolate add depth, leading to a smooth finish with lingering notes of orange blossom, cinnamon, and Madagascar vanilla.

Supporting the Next Generation of Visionaries

Edmond's Honor does more than celebrate the legacy and global generational impact of Edmond Albius's discovery.  It honors truth - a truth that recognizes that there are incredible contributors to global society across the cultural landscape whose stories are often overlooked.  Beyond the glass, Edmond's Honor is dedicated to building a rich ecosystem that fosters and celebrates creativity while making a meaningful impact in the community.  The brand is exemplifying its commitment to social responsibility by investing a portion of its proceeds into charitable groups that support initiatives championing the new generation of underrepresented pioneers in art, culinary arts and mixology.

Where to Find Edmond's Honor

Edmond's Honor is available in 750ml size bottles at select retailers in Georgia, New Jersey and Florida, and will be expanding to additional states throughout the year.  It is also available for nationwide shipping at www.edmondshonor.com.

ABOUT EDMOND'S HONOR

Edmond's Honor is an ultra-premium bourbon whiskey that delivers an exceptional experience in every glass.  Crafted with meticulous artistry and enriched with Madagascar vanilla extract-soaked cognac casks, our bourbon offers a distinctive and sophisticated taste.  Inspired by the untold story of Edmond Albius, a Malagasy botanist who revolutionized vanilla cultivation, Edmond's Honor celebrates the richness of history and the power of artistry and discovery.  Barrel-aged to perfection, each pour invites exploration and connection with the past while enhancing appreciation for the present. Edmond's Honor is a tribute to the art of bourbon.  A story in every pour.  For more information and to learn more about Edmond's Honor, please visit www.edmondshonor.com.

ABOUT PRONGHORN

Pronghorn is a standalone business focused on creating a template for effectively diversifying any industry. Starting with the spirits industry, Pronghorn is laying the groundwork to develop a scalable methodology that can be applied to other industries and communities in the future. By leveraging capital investment, incubation, and recruitment initiatives, Pronghorn is actively building this template by accelerating access to the spirits industry for underrepresented businesses and individuals. Co-founded by industry veterans Dia Simms, Erin J. Hall, and Dan Sanborn, Pronghorn embodies the endurance and speed of its namesake, the fastest land mammal in North America. Pronghorn believes that creating meaningful, lasting change is a marathon, not a sprint.

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Bulleit Frontier Whiskey Unveils Its First Bottled-in-Bond Expression, Distilled in Spring 2017

The brand's first bonded whiskey is crafted at Bulleit Distilling Company in Shelbyville, KY

SHELBYVILLE, Ky., Feb. 18, 2025 - Bulleit Frontier Whiskey proudly announces the launch of its first-ever Bottled-in-Bond bourbon, distilled and aged entirely at the Bulleit Distilling Company in Shelbyville, Kentucky. Distilled in Spring 2017—the same year the state-of-the-art distillery opened -- and aged for seven years, this expression marks a pivotal milestone for the expanding Bulleit portfolio and demonstrates the brand's commitment to quality and craftsmanship.

Produced under the strict standards of the Bottled-in-Bond Act of 1897, this bold new chapter in the Bulleit portfolio reflects the precision, patience, and innovation that have become hallmarks of the brand.

Crafted to the Highest Standards with a Smooth Finish
Bulleit Bottled-in-Bond embodies the brand's signature high-rye mash bill delivering a bold, distinctive flavor. Distilled in Spring 2017, aged in federally bonded warehouses, and bottled at 100 proof, it adheres to the exacting requirements of the Bottled-in-Bond Act, ensuring exceptional quality and consistency.

This expression has already earned a 91-point rating at the 2024 International Wine & Spirits Competition, underscoring its excellence. Perfect for savoring neat, on the rocks, or as the foundation for bold cocktails, Bulleit Bottled-in-Bond offers a rich, layered experience: aromas of spice and toasted oak, a palate of maple sweetness and nutmeg warmth, and a smooth, lingering butterscotch finish.

Delicia James, Lead Whiskey Blender at Diageo said "Introducing our first Bottled-in-Bond bourbon, made entirely at the Bulleit Distilling Company is a proud achievement for our team. With our signature high-rye mash bill and seven years of aging under Bottled-in-Bond standards, this bourbon delivers a richness and complexity we're excited to share. It's a whiskey that truly showcases the best of what we do here in Shelbyville—bold, balanced, and crafted with care."

Jesse Damashek, Senior Vice President of North American Whiskeys at Diageo added: "The past year has been a defining one for Bulleit, and the release of our first Bottled-in-Bond bourbon adds a meaningful new chapter to our story. Bulleit Bottled-in-Bond is more than a celebration of craftsmanship, it's a testament to our commitment to innovation and to showcasing the exceptional quality of whiskey crafted at our distillery in Shelbyville."

Many Milestones Achieved, Many More to Come
With Bulleit Bottled-in-Bond, the brand builds on a legacy of innovation through a series of recent releases that highlight its dedication to advancing the frontier of whiskey. The last year has seen the launch of Bulleit American Single Malt, a significant step into an emerging whiskey category, alongside the introduction of Rye 10-Year-Old, a permanent addition to the range, and the celebrated return of Rye 12-Year-Old after five years, offering a rye with a complex yet approachable character. Bulleit Bottled-in-Bond is rooted in the brand's spirit of experimentation and innovation, reflecting a relentless drive to advance whiskey craft.

Going forward, this expression will continue as a limited-time release, with the frequency and timing determined by The Bulleit blending team to ensure each bottling meets the highest standards of quality and character.

Availability

Bulleit Bottled-in-Bond will be available nationwide starting February 2025, with a suggested retail price of $54.99 for a 750ml bottle.

No matter where or how you decide to enjoy Bulleit Bottled in Bond, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.

For further information, images or to arrange an interview, please contact:

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 12-Year Old and a Gold Medal for Bulleit American Single Malt at the 2024 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological, and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Maker's Mark Premieres "Perfectly Unreasonable"

New Global Brand Campaign Celebrates the Remarkable Lengths it Takes to Create Uncompromisingly Delicious Bourbon

LORETTO, Ky., Feb. 17, 2025 - Maker's Mark®, the iconic handmade Kentucky bourbon, today announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic campaign asserts that going to unreasonable lengths – in life and in bourbon – is what separates good from remarkable. It celebrates those who relentlessly pursue excellence and shines a light on the unconventional decisions that have made Maker's Mark an icon.

"Perfectly Unreasonable is more than a campaign, it has been our ethos since my grandparents broke with tradition to reimagine what bourbon could be," said Rob Samuels, eighth generation whisky maker and managing director, Maker's Mark. "Maker's Mark continues to be driven by the pursuit of better bourbon and a better world, with our founders' vision as our north star."

From the beginning, Maker's Mark founders Margie and Bill Samuels Sr. committed to doing things differently. Burning the family's 170-year-old recipe to create something entirely new for the category – a delicious and balanced bourbon – and they chose the homeplace for Maker's Mark in outlying Loretto, Kentucky because of its unique water source. They were also one of the first to open their distillery doors to visitors – a precursor to today's Bourbon Trail. This challenger spirit endures today with every bottle hand-dipped in signature red wax, every barrel rotated by hand, and the brand's dedication to become B Corp and Regenified certified.

Perfectly Unreasonable was shot by acclaimed Swedish film director Marcus Söderlund and serves as a manifesto for a new generation of global bourbon enthusiasts, illustrating that breakthrough accomplishments are born from challenging the status quo with vision and determination. This global campaign marks the first execution for the brand by global creative agency Carmichael Lynch.

"This bold campaign reinforces how Maker's Mark is unique in its uncompromising commitment to excellent bourbon, as well as the personal and unconventional ways we communicate to consumers," said Chloe Lloyd-Jones, vice president of global brand marketing, Maker's Mark. "We know Perfectly Unreasonable will resonate with Maker's Mark fans, who expect nothing less from us, and new whisky drinkers around the world."

Perfectly Unreasonable premiered in the U.S. during NBC Primetime this weekend and will include integrations with NBC's "Late Night with Seth Meyers" as well as 'The Lonely Island and Seth Meyers' and 'Family Trips with the Meyers Brothers' Podcasts. A fully integrated campaign will roll out nationally and in key markets globally throughout 2025. The hero creative will take 30-second, 15-second and six-second forms across television, streaming, digital and social media, and will be supported via the brand's website, ambassador program and distillery experiences.

For more information, please visit www.makersmark.com.

ABOUT MAKER'S MARK
Maker's Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program.

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

ABOUT SUNTORY GLOBAL SPIRITS
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2025 Maker's Mark Distillery, Inc., Loretto, KY.

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To Celebrate the Anniversary of the Historic “Eat a Peach” Album, Three Chord Bourbon Announces a New Backstage Series Bourbon Release with The Allman Brothers Band

This is the second Allman Brothers release from Three Chord; Backstage Series designed to capture the spirit of a band in a bottle

Nashville, Tennessee, February 12–– Three Chord Bourbon, the acclaimed whiskey brand renowned for award-winning blends, innovative cask finishes, and philanthropic work in the music community, is thrilled to announce the highly anticipated release of its 2025 Backstage Series, a collaboration featuring the legendary Allman Brothers Band being announced to coincide with the anniversary of “Eat a Peach” which was released on fifty-three years ago today. This release is a meticulously blended spirit composed of 9-year-old straight Kentucky bourbon and 11-year-old Tennessee whiskey from a bourbon mash aged in re-charred barrels, finished for 3-6 months in peach brandy barrels from George Washington's distillery at Mount Vernon. .

Three Chord’s Allman Brothers blend costs $199.99, and is 107 proof. It is available for pre-order here and will be available online and in select markets in March.

The idea for the collaboration originated in late 2022 with the Allman Brothers estate and David Spero, long-time manager of Dickey Betts, who saw an opportunity to bring the spirit of The Allman Brothers Band to new audiences while supporting the musical community. Inspired by the iconic album “Eat a Peach,” every detail of this limited edition offering—from the label design to the blend of bourbons and the custom peach brandy cask finishing —was developed collaboratively by the Allman Brothers Band and Three Chord Bourbon.

Other bands in the Backstage Series include Halestorm, Taking Back Sunday, Dinosaur Jr., and Black Stone Cherry. More information on Three Chord and the Backstage Series can be found here.

“At Three Chord Bourbon, we’re all about the music,” said the founder of Three Chord Bourbon and Rock & Roll Hall of Fame inductee Neil Giraldo.  “Since day one, our mission has been to create blends that capture the same excitement you feel when you hear your favorite songs. With the Backstage Series, we strive to bottle each artist’s essence—the special qualities that make them stand out. And who better to celebrate than the Allman Brothers, whose legendary legacy and boundless creativity inspired this truly exceptional release.”

Enthusiasts can secure their bottles early as online pre-orders are available at the following link: https://allmanbrothersband.mashnetworks.co/. The 2025 Backstage Series – The Allman Brothers Band Bourbon will also be available at select retailers later this year.

About Three Chord Bourbon:

Founded by musician and producer Neil Giraldo, Three Chord Bourbon is dedicated to creating premium bourbon that harmonizes exceptional craftsmanship with a passion for music. Each bottle represents a unique blend, carefully curated and finished to deliver a rich and memorable experience.

About The Allman Brothers Band:

Formed in 1969, The Allman Brothers Band amassed a legendary status in the music industry with their iconic Southern rock sound. Known for their improvisational skills and deep musical prowess, the band's legacy continues to influence and inspire generations of musicians and fans alike.

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Jameson® Irish Whiskey Raises a Glass to Professional American Football Finally Touching Down in Dublin, Ireland

After two years rallying for Dublin to host a professional football game, Jameson Irish Whiskey and fans get their wish

NEW YORK, Feb. 7, 2025 - The football gods heard us! Professional American football is officially coming to Dublin, and Jameson Irish Whiskey is ready to celebrate.

As professional football continues to expand globally, the great city of Dublin, home of Jameson, has longed to be a destination to host a regular season game. So Jameson went to work and in 2023 launched Touchdown in Dublin, a call for fans to get loud and show why Dublin – a city that boasts the best spirits and fans – deserves to host the great game of American football.

Apparently, we weren't loud enough. 

In 2024, Jameson got even louder by enlisting football great Julian Edelman to march on a well-known football headquarters in New York City and make sure the powers that be heard us. The efforts paid off, as today it was announced that Pittsburgh will host the first regular season American football game in the great city of Dublin.

"Jameson has been unofficially calling for this moment for two years, and it is a testament to the passion and support of football fans across the world," said Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "Now, the fun part. We can't wait to celebrate with the fans that helped make this happen and are already working on how to go BIG for the game in Dublin."

For more information about Jameson's Touchdown in Dublin campaign, follow Jameson on Instagram at @JamesonUS.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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BLADE AND BOW BOURBON AND PRO GOLFER WYNDHAM CLARK LAUNCH SWEEPSTAKES FOR THE GOLF TRIP OF A LIFETIME

A Lucky Winner will Have the Chance to Play a Round of 18 Holes & Enjoy a 19th Hole Celebration with the Golf Legend

LOUISVILLE, Ky., Feb. 3, 2025  -- Today, Blade and Bow Kentucky Straight Bourbon launched a sweepstakes offering the ultimate golf outing with pro golfer and bourbon-lover Wyndham Clark, including a post-game social hour with Clark at The 19th Hole. One lucky winner and up to three of their friends (25+) will be flown to a premier U.S. golf destination for an unforgettable two-night trip, including a round of 18 holes at a prestigious course, played with Clark himself. The day will be filled with incredible course views and special moments on the green, including tailored tips and coaching from Wyndham. Afterwards, the group will kick back with Wyndham at the clubhouse, where they can share stories from the day. On and off the green, the bespoke hospitality and mighty fine bourbon of Blade and Bow make rounds anything but ordinary.

"I owe my strong golf game to the pros who were willing to play with me and teach me long before I was ranked, so I'm excited to pay it forward with one lucky golf-lover," said Clark. "Nothing is better than golfing with people who have genuine enthusiasm and heart for the sport."

Transit and accommodations will be first-class, with an estimated total value exceeding $12,500*. Secondary prizes will also be awarded to four additional entrants and will include a custom Holderness & Bourne cooler bag, branded golf merchandise, highball glasses and more. The sweepstakes runs now through June 15th, 2025, and fulfillment of the trip will take place later in Summer 2025. Entrants must be 25 years or older. To enter or to learn more including official rules, visit: https://www.bladeandbowwhiskey.com/sweepstakes.

This sweepstakes celebrates the intertwined heritages of golf and bourbon, offering enthusiasts the opportunity to elevate their experience on and off the green with the luxury surroundings, premier service and great company that make Blade and Bow the leader of the clubhouse.

Known for his power off the tee and his finesse around the greens, Clark's pursuit of quality in his golf game also mirrors the meticulous creation of a whiskey like Blade and Bow. Distilled with a time-honored technique referred to as the Solera process, Blade and Bow Kentucky Straight Bourbon Whiskey is crafted with a unique approach to aging and blending that preserves the heritage of the historic Stitzel-Weller Distillery by blending bourbons of various ages within every bottle. Beyond the shared characteristics required to craft Blade and Bow Bourbon and hone Wyndham's golf skills, Stitzel-Weller is located on the bourbon trail and near some of the most beautiful golf courses in the world, and the Garden & Gun Club on-site serves as a 19th watering hole in its own right for many local and visiting golfers.

Be sure to enter the sweepstakes and until the prize winners are announced, you can practice your post-round cocktail game with Blade and Bow's signature clubhouse favorite - The Kentucky Caddie, a cocktail composed of bourbon, peach iced tea and natural lemonade with a mint and lemon wheel garnish. Grab a bottle at Reserve Bar today.

*Actual value depends on winner's residence and other factors; winner will not receive the difference between approximate retail value and actual value of prize.

NO PURCHASE NECESSARY. U.S., 25+. Void in AK, HI & where prohibited. Ends 6/15/25. Round of golf included as part of trip to location in 48 contiguous U.S. bet. 7/1/25 & 9/30/25; Blade and Bow to determine specific location & timing of trip. Alcohol NOT part of any prize. See Rules at website for full restrictions including cash option in lieu of trip. Sponsor: Diageo Americas, Inc., New York, NY.

PLEASE SIP RESPONSIBLY.
BLADE AND BOW KENTUCKY STRAIGHT BOURBON WHISKEY, 45.5% ALC./VOL. STITZEL-WELLER
DISTILLING CO., LOUISVILLE, KY.

ABOUT BLADE AND BOW
The Blade and Bow story began with the founding of the legendary Stitzel-Weller Distillery in 1935, a Louisville icon and home to the fathers and iconic brands of the bourbon category. With a commitment to craftsmanship and artistry, Stitzel-Weller Distillery reimagined what Kentucky Bourbon could be until distilling stopped in 1992. On the door of the Stitzel-Weller Distillery in Louisville, Kentucky, hung five brass keys, which is how this Blade and Bow bourbon name came to be. Blade and Bow Kentucky Straight Bourbon Whiskey is crafted through a unique aging and blending process by blending bourbon of various ages to preserve the Stitzel-Weller Distillery into every bottle. The aromatic brightness of the young shines through the rich character and structure of the older liquid to ensure the union of ages is present in each bottle. With subtle notes of fresh fruit that includes hints of dried apricot, ripe pear, and a sweet roasted grain, the finish has notes of charred oak and warm winter spices.

PRODUCT INFORMATION
ABV: 45.5%
MSRP: $49.99

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT WYNDHAM CLARK
Born and raised in Denver, Colorado, Wyndham got an early start golfing at the age of 3 when his mom brought him to the driving range – he instantly fell in love with the game. By the age of 6, Wyndham had his first hole-in-one; by the age of 8, he got his first tournament win. Wyndham sustained success throughout his amateur and collegiate career culminating in a Pac-12 Title and Player of the Year award in 2017. He then quickly ascended to the PGA Tour shortly after graduating college in 2017. He broke through on the PGA Tour during his 2022-23 Season, which elevated him to the top of Golf's elite with his First Major Win at the 2023 U.S. Open. He has since followed up that success with a victory and course record at the AT&T Pebble Beach Pro-Am in 2024, which has raised him to the #7 ranked golfer in the Official World Golf Rankings. He now has his sights set on more victories and becoming the #1 ranked player in the World.

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Leading Innovative Beverage Company, Misunderstood Whiskey Co., Announces Third 'Have a Toddy, Help Somebody' Campaign

JERSEY CITY, N.J., Feb. 3, 2025 -- Misunderstood Whiskey Co., a leader in the emerging beverage sector, is proud to announce the return of its philanthropic campaign, "Have A Toddy, Help Somebody," in honor of National Cancer Prevention Month this February. The campaign raises funds for the JDJ Charitable Foundation to support families battling cancer and has raised over $20,000 to-date with ambitions to make this the most successful year yet.

Throughout February, one dollar for every 750ml bottle sold of Misunderstood Ginger Spiced Whiskey will be donated to the JDJ Foundation. Those interested in giving back can take part in the "Have a Toddy, Help Somebody" campaign by purchasing a bottle online at shopmisunderstoodwhiskey.com or at select retailers across the nation. Bars and restaurants in select states around the nation will also be showcasing a Hot and Iced Toddy with Misunderstood Ginger Spiced Whiskey in support of the cause.

The JDJ Foundation is a 501(C)(3) non-profit that was started by James Blauvelt after losing both of his parents to cancer. JDJ provides financial support to families battling cancer, grants scholarships to deserving high school seniors affected by cancer, and funds leading cancer research as core initiatives. This is the third year that JDJ and Misunderstood have teamed up to provide financial assistance to cancer families by reimbursing them for living, food, travel, and other expenses during difficult times.

"This campaign is incredibly important to us. We cherish the ability to support families who are navigating tough times and partner with our good friend James," shared JD Recobs and Chris Buglisi, co-founders of Misunderstood Whiskey Co. "We're grateful for the growing number of partners and customers who've embraced this initiative and aim to make a greater impact this year."

"Over the years, the success of this campaign has allowed us to help families battling brain cancer and leukemia with food, grocery, gas and utility bills," said James Blauvelt, founder of JDJ Charitable Foundation. "The financial toxicity that comes with fighting cancer can be stressful and difficult. At JDJ, we can put your donations into action immediately to help families battling today. We are grateful for Misunderstood Whiskey's continued generous support."

To spotlight the cause initiative, Misunderstood Whiskey Co. has shaken and stirred up eight toddy recipes, both hot and iced, including the Ginger Hot Toddy and TIKI Toddy. Each of the eight recipes, which can be found at misunderstoodwhiskey.com/have-a-toddy, features Misunderstood's flagship whiskey—Misunderstood Ginger Spiced Whiskey—a blend of select bourbon and American whiskey, aged in American oak barrels, and finished with two types of real ginger for a refreshingly distinct smooth taste. Bars and restaurants who are interested in making an impact can reach out to info@misunderstoodwhiskey.com to learn more.

Ginger Hot Toddy

2 oz Misunderstood Ginger Spiced Whiskey

5 oz Hot Water or Chamomile Tea

½ oz Honey Syrup

Squeeze of Fresh Lemon

Garnish with Star Anise, Cinnamon Stick, and/or Lemon Peel (Optional)

Directions: Combine ingredients in a hot mug. Stir and garnish. Serve warm.

TIKI Toddy (Iced)

1 ½ oz Misunderstood Ginger Spiced Whiskey

1 oz Passion Fruit Liqueur

1 oz Lemon Juice

½ oz Honey Syrup

Directions: Combine all ingredients in a shaker with ice. Shake and strain into a rocks glass over fresh ice. Garnish with a pineapple front and purple orchid.

About Misunderstood Whiskey

Misunderstood Whiskey Co. started as a kitchen recipe by two best friends who set out to create fun, easy-drinking whiskeys made with honest ingredients. Misunderstood Whiskey is delicately crafted to be approachable for newbies, yet balanced for whiskey enthusiasts. Misunderstood's flagship whiskey is an American Whiskey blended with real ginger to mellow the finish and is proudly bottled at 80 proof in Bardstown, KY.  The Misunderstood Whiskey founding team is also the creator of OATRAGEOUS Oat Milk Liqueur, the first dairy free cream liqueur portfolio in the United States.

About JDJ Foundation

The JDJ Charitable Foundation is a 501(C)(3) public nonprofit that was started by James Blauvelt, close friend of the Misunderstood Whiskey Founders, JD and Chris. James, who lost both of his parents to cancer, started the JDJ Foundation to provide financial support to families battling cancer, grant scholarships to deserving high school seniors affected by cancer, and fund leading cancer research as core initiatives. JDJ and Misunderstood have teamed up to provide financial assistance to cancer families by reimbursing them for living, food, travel, and other expenses during difficult times.

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