Stairwell Distillery The Simpleton Whiskey

Stairwell Distillery The Simpleton Whiskey 45%-ABV 375ml.

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Pilot House Distilling The Whisky Drop You’ve Been Waiting For

Batch #15 A-O Come Hell or High Water Whisky is here!

We’re thrilled to share something special with you for the holidays—an exciting new batch from our fishing adventures. Batch #15 is here in time for the holidays. After months of resting on the rolling waves aboard a local fishing vessel, the Taasinge, our ocean-aged whisky is ready to be released!

What Makes Our Ocean-Aged Whisky So Special?

Aged aboard a local fishing vessel, each bottle of this ocean-aged batch has been transformed by the rolling waves, salty air, and the rhythm of the sea. The result? A whisky with hints of ocean mist, a smooth warmth, and subtle layers that only time at sea can achieve.

Starting today, you can secure a bottle of our A-O Come Hell or High Water ocean-aged whisky through our online store and have it shipped straight to your door or stop by one of our tasting rooms. Please visit www.pilothousedistilling.com for store hours. These small-batch releases sell out quickly, so don’t miss out on the chance to experience this remarkable journey in a glass. Making it a perfect addition to your collection or a memorable gift for any whisky enthusiast.

Order your bottle now: https://pilothouse.distilleryspirits.com

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Raise a Glass to Elegance: Kollea Offers an Exclusive Discount on Its Iconic Decanters This Black Friday

Kollea is committed to enhancing the gifting experience for whiskey enthusiasts, driven by the values of gratitude and admiration.

LOS ANGELES, Nov. 26, 2024 As the Black Friday approaches, Kollea invites whiskey enthusiasts and gift seekers to elevate their celebrations with products that combine artistry, craftsmanship, and functionality. From Black Friday to Cyber Monday and beyond, until December 2, Kollea is offering an exclusive discount on its entire collection of whiskey decanters. With a range of designs that include the iconic Gun Series, the elegant Sports Series, the thrilling Casino Style, and the brand-new Space Sci-Fi Decanters, Kollea brings something for everyone.

Among the standout collections is the Gun Decanter Series, a viral sensation that has amassed over a million likes on TikTok, earning praise from millions of satisfied customers worldwide. Whether consumers are looking for the perfect gift or a show-stopping addition to their Black Friday celebrations, Kollea's decanters ensure every toast is unforgettable.

Discover Kollea's Iconic Collections

Gun Decanters: Bold Icons – 40% Off

The AK47 Whiskey Decanter, a top favorite, embodies boldness and style. Expertly hand-blown from premium lead-free glass, its striking design makes it an essential centerpiece for any celebration or collector's home. The sleek black gift box with a luxurious golden lion emblem enhances its appeal, making it a memorable gift for Christmas, birthdays, anniversaries, or housewarming parties. Its viral success on TikTok is a testament to its timeless charm and universal appeal.

Sports Series Decanters: Champion Style – 40% Off

A toast to champions. The Baseball Bat Decanter Set features a finely crafted baseball bat-shaped decanter and matching whiskey glasses, each hand-blown and lead-free. Perfect for sports enthusiasts, this set turns game nights into elegant celebrations. With its sophisticated design and thoughtful packaging, it's the perfect gift for coaches, fans, and loved ones who cherish the spirit of competition.

Casino Style Decanters: Vegas Vibes – 40% Off

Bring the thrill of the casino to home with the Texas Hold'em Poker Decanter Set, designed to impress with gold chip decals and dice-patterned glasses. Perfect for poker nights and social gatherings, it adds a unique and fun element to any event. The set includes whiskey stones and tongs, ensuring the perfect pour every time. Whether as a gift or a personal indulgence, this decanter is sure to start conversations.

Space Sci-Fi Decanters: Futuristic Flair – 40% Off

A new addition to the Kollea lineup, the Spaceship Whiskey Decanter Set is perfect for sci-fi lovers and dreamers. The dynamic design, inspired by legendary starships, blends artistic craftsmanship with functionality. The magnetic suspension of the whiskey bottle and oak barrel-inspired glasses adds a touch of futuristic wonder, making this decanter a centerpiece for any man cave, home bar, or collector's treasure trove.

Unmatched Craftsmanship and Superior Quality

Kollea's decanters are more than just functional pieces; they are works of art, meticulously crafted by master artisans. Each decanter is made from 100% lead-free glass, ensuring the safety and health of every user. Hand-blown to perfection, these decanters showcase exceptional durability and timeless elegance. Thoughtful details, such as silicone-sealed stoppers and sturdy wooden bases, enhance usability and ensure that every drop of your favorite spirit is preserved.

Packaged in luxurious gift boxes, each decanter exudes refinement, making it a thoughtful and impressive gift for whiskey enthusiasts, collectors, and anyone who appreciates fine craftsmanship.

More Than a Gift – A Commitment to Sustainability

At Kollea, every purchase contributes to a greener future. Through a partnership with One Tree Planted, Kollea plants a tree for every decanter sold. This initiative not only offsets the carbon footprint but also reflects the brand's dedication to sustainability and giving back to the planet. This Black Friday, customers can feel good about making a meaningful impact with every purchase.

Black Friday Exclusive Deals

• Promotion Period: November 22 – December 2, 2024
• Discount: 40% OFF sitewide, with savings of up to $39.99
• Free Shipping: Available for all orders, ensuring a hassle-free shopping experience

Whether consumers are looking to treat themselves or find the perfect gift for a loved one, Kollea's Black Friday sale makes it easy to shop for premium whiskey decanters that deliver both style and substance.

A Global Sensation with Millions of Fans

Since its inception, Kollea has been dedicated to crafting elegant whiskey decanters that stand out for their artistry and functionality. With over a million loyal customers worldwide and its Gun Decanter Series gaining viral fame on TikTok, Kollea has become a trusted name in the whiskey accessory market.

About Kollea

Rooted in the principles of appreciation and gratitude, Kollea specializes in creating elegant spirit decanters that honor the art of whiskey drinking. The brand's mission is to offer beautifully crafted products that elevate every toast and create lasting memories. Whether it's a thoughtful gift or a personal indulgence, Kollea ensures that every customer experiences the perfect blend of quality and sophistication.

Act Now – Celebrate the Black Friday with Kollea

Don't miss this exclusive opportunity to own or gift a Kollea masterpiece. Visit www.kollea.com to explore the full collection and take advantage of these limited-time offers. Shop now and make this Black Friday truly unforgettable.

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Paul John Indian Single Malt Launches Their Limited 2024 Christmas Edition

NEW YORK, Nov. 26, 2024  Paul John Indian Single Malt is excited to announce the launch of their 2024 Christmas Edition Indian Single Malt Whisky, which is the 7th edition release within this limited series. This unpeated Indian Single Malt is produced at the award-winning distiller of John Distilleries in Goa, India.

From the tropical shores of Goa along the west coast of India comes this rare unpeated expression with tints of deep gold and exotic aromas of mango and pineapple, delicious vanilla cake and an unexpected hint of sandalwood. Rare malt finished in Caribbean Rum Cask is skillfully vatted with malt matured in Virgin Oak Cask offering divine flavors of spice laced with coconut, candied orange and a dash of toasted oak. The finish is surprisingly rich in fruit tart and salted toffee with chewy tannins.

"We are excited to release the 7th edition within our exclusive Christmas Edition series, which we hope will bring joy to whisky collectors during the upcoming holiday season. We have seen an increase in consumer demand and anticipation surrounding each yearly Christmas Edition release, which inspires us at Paul John to continue to raise the bar on the quality of this limited and festive Indian Single Malt," says Paul P John, Chairman, John Distilleries Pvt Ltd.

In just over a decade, Paul John Indian Single Malt Whisky has grown to be the most awarded single malt in Asia with over 320 prestigious awards from across the world, including several Double Golds at the famed San Francisco World Spirits Awards and Chairman's Trophies at the Ultimate Spirits Challenge UK. The brand's unwavering commitment to excellence has firmly established it as the preeminent Indian single malt across the globe.

The Paul John 2024 Christmas Edition Indian Single Malt Whisky is now available at select retailers across the United States with a suggested retail price of between $79.99 and $84.99, at 46% ABV and comes in a 750ml size bottle within a festive tube. There were 7,000 bottles produced for the United States, which is imported by the Sazerac Company. For more information, please visit www.pauljohnwhisky.com.

About Paul John Indian Single Malt: Non chill-filtered and with no added colors or flavors, Paul John Indian Single Malts are distilled in the warm tropical climes of Goa. Created from Indian 6-row barley harvested from across the vast lands of Rajasthan and Haryana to the foothills of the Himalayas, Paul John Whisky was launched in 2012, is currently available in 49 Countries and has won over 305 acclaimed international awards till date.

Paul John Whisky presents a diverse collection of award-winning single malts designed to cater to every palate from the core expressions, Paul John BRILLIANCE and Paul John BOLD, to the Select Cask series including the sherry cask finished malts - Paul John Oloroso and Paul John Pedro Ximénez, and the all-time favorites Classic and Peated. The Zodiac series is globally renowned as Asia's Best Whisky and World's Finest Whisky award winners - Kanya by Paul John and Mithuna by Paul John. For more information, visit www.pauljohnwhisky.com

About John Distilleries: Established in 1996, under the guidance of Mr. Paul P John, John Distilleries grew to be a leading spirit company in less than a decade, not just in India, but across the globe. Sazerac Company, the largest family-owned distilled spirits company in the United States, is an active stakeholder in John Distilleries. John Distilleries has a strong portfolio of brands in various liquor categories including whiskies, brandy, and wines. The flagship brand of the company is Original Choice, one of the top selling brands in India's popular whisky segment and one of the top 10 selling whiskies in the world with sales exceeding 21 million cases a year.

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J. Mattingly 1845 Distillery Offers the Gift of Personalized Bourbon with Black Friday Pricing

Kentucky Distillery Offering Lowest Prices of the Season on Critically Acclaimed Bourbon

FRANKFORT, Ky., Nov. 27, 2024 - J. Mattingly 1845 Distillery is wrapping up a year of critical acclaim for its double-staved™ bourbon, and in the spirit of giving thanks, two of its most popular bourbons are available online at the deepest discount ever offered.

In honor of the "99.5" rating of its double-staved bourbon from a highly respected whiskey critic, J. Mattingly 1845 is offering both its Classic Bourbon and its online custom bourbon experience for just $99.50 each.  Both bourbons use its proprietary double-staving process that adds additional charred oak staves to each barrel at just the right moment in its aging cycle to coax out extra flavor.

J. Mattingly's custom bourbon experience is unparalleled in the industry, allowing you to create your own bottle of  J. Mattingly 1845's double-staved™ bourbon or rye.  Choose your wax colors for the bottle's seal with options of red and green swirl, candy cane swirl, or your custom color combination. Then dream up your bottle's name.  The J. Mattingly 1845 team will hand bottle it to your custom specifications and have it shipped to you or your gift recipient's door by the holidays if your order is placed by Dec. 16^th. Priced normally at $155 per bottle, the $99.50 pricing is the lowest price ever offered for this unique and highly personalized gift and is only available from Wednesday, Nov. 27 through Tuesday, Dec. 3^rd online at www.jmattingly1845.com.

J. Mattingly 1845's Classic Bourbon, a six-and-a-half-year blend of J. Mattingly's double-staved bourbon, is also offered online for $99.50, for a limited time.  With whiskey reviewers describing it as "a real bourbon-lovers bourbon" and "thoroughly original and highly flavorful," this bourbon is a great buy with a savings of over $20.

"We've never offered these two bourbons at such a steep discount, but due to the excitement and critical acclaim around the launch of our Classic Bourbon earlier this year, we wanted to say 'thanks' to our fans with this special pricing," said Andrew Varga, founding partner, J. Mattingly 1845 Distillery.  "In addition to our Classic Bourbon, we have our custom bourbon experience, which allows you to choose everything from the color of the wax on the seal to the name of your bottle. Either offering will please even the most challenging recipient on your list."

J. Mattingly 1845 Classic Bourbon and its custom bourbon creation experience are available online at jmattingly1845.com with the special $99.50 pricing available until Tuesday, Dec. 3^rd.  Gift cards are also available online and make the perfect present for that hard-to-buy-for bourbon connoisseur.  Shipping is available to 46 U.S. States.

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double-staving™ process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.JMattingly1845.com.

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The Balvenie 30-Year Single Malt Scotch Whisky

The Balvenie 30-Year Single Malt Scotch Whisky 47.3%-ABV 700ml.

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Chattanooga Whiskey Experimental Single Batch Series Amaro Barrel Finished Rye Whiskey

Chattanooga Whiskey Experimental Single Batch Series Amaro Barrel Finished Rye Whiskey 51%-ABV 750ml.

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Crooked Creek Distillery Signature Bourbon Whiskey

Crooked Creek Distillery Signature Bourbon Whiskey 45%-ABV 750ml.

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Casey Jones Distillery Launches Founder's 10th Anniversary Blend

Distillery Welcomes Local Community & Whiskey Lovers to Celebrate 10 Year Anniversary on November 29^th & 30^th with Bottle Your Own Bourbon Event, Food Truck, Live Music & More

Hopkinsville, KY (November 25, 2024) – Award-winning Casey Jones Distillery – renowned for pioneering the use of handmade square pot stills and its storied family legacy of Prohibition-era bootlegging – marks a decade of American Whiskey and Moonshine production with the release of a special, limited-edition Founder’s 10^th Anniversary Blend. An homage to the distillery’s namesake and Master Distiller Arlon “AJ” Jones’ grandfather – the formidable Kentucky moonshiner Alfred “Casey” Jones – the Founder’s 10^th Anniversary Edition is a unique blend of Kentucky Straight Bourbon Whiskey and Barrel Cut, a proprietary spirit distilled from corn and cane. Starting November 29^th, the Founder’s 10^th Anniversary Blend will be sold exclusively at the Hopkinsville distillery for $99.99 per 750ml bottle.

“Casey Jones Distillery came to life after a series of unplanned events, which began when my wife (Peg) and I acquired the last and only legal still my grandfather ever built. Naturally, when a man has a still sitting in his garage, he's going to use it. When we started out, our goal was to build upon our family legacy by crafting Kentucky Bourbons and Whiskeys that proudly bear the Casey Jones name. Honoring my granddaddy’s history meant digging into the family archives, so we brought back those old-school recipes and honored the game-changing copper square pot still he designed. We obtained our distilling license on November 1, 2014, and never looked back. Ten years later, we are proud to be a growing American Distillery that celebrates tradition, craftsmanship, and family,” said Master Distiller Arlon “AJ” Jones.

Cask strength and bottled at 103.3 proof, the Founder’s 10^th Anniversary Blend was expertly distilled on AJ’s handmade square pot copper still, aged to perfection, and then blended to taste. Combining the best of the Barrel Cut and high corn bourbon mash bills, the result is a smooth and full-flavored expression perfect for everyday sipping. As a nod to AJ’s moonshining roots, the mash bill features cane alongside more traditional whiskey grains, including corn, rye, and malted barley. The resulting blend is an exercise in ingenuity, combining the bold character of 50% corn and 50% cane from Barrels #200 and #234 with the nuanced complexity of Barrel #160, crafted from 96% corn. 3% rye and 1% malted barley.

A blend of two five-year-old barrels, the nose on the whiskey opens with sweetened brown butter and brown sugar to reveal vanilla and teakwood as the liquid breathes. Upon first sip, there is a definitive heat, but as the palate acclimates a delightful bittersweet cherry flavor melds into caramel coffee bean with a pleasant mild earthiness and light smoke. The smooth and long-lasting finish completes the experience. Pour it into a glass and enjoy.

As an added tribute, the bottle is etched with an image of Casey himself, whose craftsmanship, superior moonshine, and innovation in still designs caught the attention of Al Capone and cemented Casey’s legendary status. Federally imprisoned twice and more times than that in Eddyville State Penitentiary for still building, Casey’s legend lives on today through his grandson Arlon, who has picked up the mantle and created a stellar portfolio of bourbons, ryes, specialty whiskies and moonshines with the same familial determination, grit, and experimental attitude to appeal to modern spirits drinkers.

To coincide with the release of the Founder’s 10^th Anniversary Blend, Casey Jones Distillery will host a celebratory community gathering on Friday, November 29^th and Saturday, November 30^th, where guests may bottle their own bourbon with the help of fifth generation grandson DaQuane, who has been in the operation four years learning the craft. Signature cocktails, live music and food truck fare will also be part of the festivities. On Saturday, the Casey Jones team will break apart Barrel #234, one of the barrels used to create the Founder’s 10^th Anniversary Blend. Each of the 24 staves will be stamped with the 10-Year logo and signed by husband-and-wife Co-Founders AJ and Peg. All guests may enter to win the Anniversary Barrel Head – a unique piece of Casey Jones Distillery history.

For more information, visit Casey Jones Distillery at www.caseyjonesdistillery.com and follow the company on Instagram @caseyjonesdistillery and on Tik Tok @caseyjonesdistillery.

About Casey Jones Distillery

Casey Jones Distillery was founded in 2014 by Arlon Casey Jones (“AJ”), grandson of Casey, and his wife Peg Hays. In 2022, the distillery welcomed a new partner, Cody Turner, to the team. Together, they operate the Hopkinsville, KY-based company with a focus on tradition and authenticity in the distillation of small-batch craft spirits. Building on an infamous family history of still building, bootlegging, and Kentucky whiskey, Casey Jones Distillery produces some of the finest, award-winning bourbon and moonshine in the Commonwealth.

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Redwood Empire Whiskey Launches Haystack Needle Single Barrel Program

The exclusive, 53-barrel program includes bourbon and rye offerings.

GRATON, Calif., Nov. 21, 2024-- Redwood Empire Whiskey, distinct California whiskey crafted and aged in the ancient forests of the Redwood Empire, is thrilled to announce the launch of its new single barrel program. The brand's oldest grain-to-glass offering to date features a limited number of hand-selected barrels of Haystack Needle Bourbon and Rye, offering whiskey enthusiasts a unique opportunity to experience the depth and complexity of Redwood Empire's spirits.

"We have a deep connection with every barrel we make and a dedication to quality guides us through every step of the whiskey-making process," says Jeff Duckhorn, master distiller at Redwood Empire Whiskey. "We only distill four barrels a day and are focused on crafting spirits that truly express the grain character."

Haystack Needle embodies Redwood Empire's distillation philosophy, with each barrel offering a distinct harmony of grain, distilling, and aging. With ingredients sourced from local farms and matured in meticulously toasted and charred barrels, the whiskey develops a balanced flavor profile in the cool Redwood Empire climate.

"These barrels represent what we value in whiskey—a quiet, yet steadfast depth with layered influence that holds its own amongst the giants of the spirits industry," says Lauren Patz, master blender at Redwood Empire Whiskey.

Single barrel whiskeys are increasingly popular as consumers seek out unique, high-quality, and one-of-kind whiskeys. Redwood Empire Whiskey allowed select retail partners, bars and whiskey clubs to taste and select their own unique barrel of Haystack Needle for their customers.

The packaging for the single barrel program is as striking as the whiskey itself. Designed in collaboration with Stranger & Stranger, the bottles feature a unique redwood bark texture, inspired by the majestic trees of the Redwood Empire. This design element pays homage to the distillery's commitment to sustainability and its connection to the natural world.

Haystack Needle Single Barrel Bourbon and Rye Whiskey are available on Redwood Empire's website and at select retailers nationwide. To learn more about Redwood Empire Whiskey, please visit https://redwoodempirewhiskey.com/.

About Redwood Empire Whiskey:
Redwood Empire Whiskey is a distinct California whiskey made and aged in the ancient forests of the Redwood Empire. Founder Derek Benham and Master Distiller Jeff Duckhorn recognized that the region's climate and humidity would allow for a slow, even extraction of flavor during the whiskey aging process. Redwood Empire is owned by Purple Brands, a brand-led business with an acclaimed portfolio of wines and spirits brands.

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BASKETBALL STAR BAM ADEBAYO PARTNERS WITH MAKER'S MARK TO LAUNCH LIMITED EDITION BOTTLE

Bam and His Mom Marilyn Create a Custom Blend with Maker's Mark and Host A Celebration with NBA Teammates, Friends and Family in Miami

LORETTO, Ky., Nov. 21, 2024- Maker's Mark, the iconic Kentucky bourbon driven by the pursuit of better flavor and a better world, announced a collaboration with two-time Olympic Gold Medalist, NBA All-Star and Miami Heat starting center Bam Adebayo to launch his custom blend "Bam & Marilyn's 1 of 1," which is available at select retailers in Miami at the suggested retail price $69.99.

"My mom is my inspiration on and off the court, and it was a great experience to create our own custom blend of Maker's Mark," said Bam Adebayo.  "Bam & Marilyn's 1 of 1 celebrates what my mom and I both love best about the iconic Kentucky bourbon."

Co-hosted with Maker's Mark, Adebayo celebrated the launch on November 20 in Miami with a dinner and reception surrounded by friends and family. Guests including Cameron Wolfe (NFL Network) and DJ Irie sipped on Bam & Marilyn's 1 of 1 custom cocktails.

The University of Kentucky alum and his mother Marilyn Blount visited the Maker's Mark Distillery earlier this year to participate in the brand's Private Selection program, which allows individuals, retail and restaurant partners to purchase a barrel and explore their own taste visions of Maker's Mark.  At 112.2 proof, Bam & Marilyn's 1 of 1 boasts bold notes of vanilla and baking spice, as well as toasted coconut, and a light bright aroma of honey suckle and clove.

"It was a pleasure to host Bam and Marilyn at the Maker's Mark homeplace this summer – to share what makes our brand so special and to bring their taste vision of Maker's Mark to life through the Private Selection program," said Rob Samuels, eighth-generation whisky maker and managing director of Maker's Mark. "This partnership is a fantastic opportunity to combine our passion for exceptional bourbon with a deep commitment to supporting visionaries who create a positive impact in communities around the country." 

For more information, please visit www.makersmark.com/bam.

ABOUT MAKER'S MARK
Maker's Mark^® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program. 

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2024 Maker's Mark Distillery, Inc., Loretto, KY.

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Derek Trucks Announces Ass Pocket Whiskey Release No. 2: Holiday Edition

Following the Sell-Out of Release No. 1 at Bourbon & Beyond, APW Introduces a High-Proof Holiday Bourbon in "Ass Pocket" Flask Size

JACKSONVILLE, Fla., Nov. 22, 2024 -- Multiple Grammy winner Derek Trucks today announces the second release of Ass Pocket Whiskey (APW), a limited holiday edition of his bold Kentucky Straight Bourbon. This special edition, bottled at a robust 122.5 proof, is crafted to warm up your holidays and designed to be cracked open on 12/25. APW's Release No. 2 is now available to order at AssPocketWhiskey.com, with shipments set to arrive by mid-December —perfect for holiday stockings.

Derek, along with his brother David, personally tasted the bourbon at multiple proofs to ensure that the 122.5 proof was more than just a reference to the holiday but also lived up to the quality established in Release No. 1. They were blown away, and APW "Holiday Proof" was born.

Following the rapid sell-out of APW's debut at Bourbon & Beyond, a few bottles of Release No. 1 were held back for the Revival Vintage Spirits Locker Program in Kentucky, providing a rare opportunity for bourbon enthusiasts who may have missed out on the initial sale to enjoy this celebrated first release at one of America's Best Bourbon Bars.

APW: A New Vision for Bourbon 
APW is born out of Derek's love for bourbon and his frustration with the growing trend of whiskey as a collectible to sit on a shelf rather than something to enjoy. In Derek's words, APW is here to let fans "have their whiskey and drink it too"—encouraging people to savor their bourbon, not just stash it away. By offering premium bourbon in a 200ml "ass pocket" flask size, APW makes it easy to enjoy high-quality whiskey without the pressure of hoarding a full-sized bottle that remains sealed.

About Derek Trucks
One of the most influential guitarists of the modern age and landing at #16 on Rolling Stone's' "Greatest Guitarists of All Time," Derek Trucks led his own Grammy Award-winning Derek Trucks Band for over 15 years and concurrently toured with Eric Clapton, Carlos Santana, and The Allman Brothers. Trucks was also the youngest person to be awarded a Grammy Lifetime Achievement Award for his 15-year collaboration with the Allman Brothers Band, for whom he was a member from 1999 until their last shows in 2014. As the Grammy-winning Tedeschi Trucks Band, Derek (singer/guitarist) and wife, Susan Tedeschi are known globally for their world-class musicianship that seamlessly blends distinctive genres of American music.

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Lopping Crow Distillery Out Of The Woods White Whiskey

Lopping Crow Distillery Out Of The Woods White Whiskey 45%-ABV 750ml.

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CROWN ROYAL JOINS FORCES WITH NATE SMITH AND SCOTTY HASTING TO SUPPORT VETERANS AS THE AWARD-WINNING WHISKY DONATES $50,000 TO CREATIVETS ON COUNTRY MUSIC'S BIGGEST NIGHT

Crown Royal Paints Nashville Purple During "The 58th Annual CMA Awards" Week from launch of Crown Royal 31 Year Old in Partnership with Daniel Diamond to Generous Moment on CMA Awards Stage

NASHVILLE, Tenn., Nov. 21, 2024- In its seventh year as the exclusive whisky partner of the CMA Awards, Crown Royal spread generosity through Music City across the week, culminating in a special announcement on Country Music's Biggest Night. Woven into the fabric of country music, Crown Royal brings people together through shared values and experiences that define the genre. This year, the brand raised the bar and 'painted the town purple' like never before with a packed presence in Nashville.

o kick off the week, the award-winning whisky brand partnered with Daniel Musto of fashion brand DanielxDiamond to debut Crown Royal Aged 31 Years. Musto shared a collection of iconic looks from country music's biggest stars along with his tips for luxury western styling. The duo adorned guests with their very own custom DanielxDiamond Crown Royal jacket, a perfect accessory for CMA Awards week. Side-by-side with this rare whisky, the two icons cheers to craftsmanship, excellence and country music.

Continuing the star-studded week of celebrations, Crown Royal teamed up with New Artist of the Year nominee Nate Smith and veteran-turned-country-artist Scotty Hasting to raise a glass to Crown Royal partner, CreatiVets, a non-profit organization helping veterans navigate life after service through music. Last night, Crown Royal and Smith hit the stage at "The 58th Annual CMA Awards," highlighting the story of veteran Scotty Hasting's life-changing journey from Purple Heart recipient to one of country music's own. During an intimate conversation, Hasting shared how the support of CreatiVets led to him writing his first debut single and making his first appearance on the Grand Ole Opry stage. He also recounted moments from a recent performance in Nashville.

"I am so proud to be able to use music to reach people and help Veterans like myself, after returning home," said Hasting. "It's an honor to support CreatiVets and Crown Royal in their mission to continue to help people through music, too."

Amid roaring applause and a standing ovation, Smith announced a $50,000 donation to CreatiVets on behalf of Crown Royal. Since the start of their partnership, Crown Royal has spearheaded efforts to raise over $370,000 in support for this cause.*

"I'm humbled to put a spotlight on an organization as incredible as CreatiVets on country music's biggest stage," said Smith. "Crown Royal has been my go-to in the songwriting room and while on tour, and I've long admired their commitment to supporting veterans. Learning about CreatiVets' mission and Scotty's personal story  is something I'll never forget."

Crown Royal first partnered with CreatiVets in 2022,  and through Crown Royal's continued commitment and support over the past two years, CreatiVets has significantly fueled their mission, nearly doubling their annual number of veterans served in 2024. The brand's support has also helped enable a thirty-five percent increase in songwriting programs, while also facilitating the launch of new chapters and community initiatives.*

"As we returned to Music City for the seventh year, it was important for us to extend our presence and plant our purple flag in the heart of country music. We are proud to have celebrated the country music community from our new partnership with DanielxDiamond for Crown Royal Aged 31 to celebrating iconic artists at the 72nd Annual BMI Country Awards," said Jesse Damashek, Senior Vice President, North American Whiskeys at Diageo. "And of course, with generosity at the core of our brand we closed out the week with a memorable giveback moment. What an honor to have teamed up with Nate Smith and Scotty Hasting, to support our partner CreatiVets and highlight the incredible work they are doing for our veterans."

CMA Awards viewers at home had the opportunity to join in on the generosity by scanning a QR code that appeared onscreen or by visiting https://stage.crownroyal.com/cmacreativets. Each visit to the website (including by QR code scan) on or before November 21 will result in the brand donating an additional $1. These donations will be in addition to the $50,000 Crown Royal will contribute to CreatiVets mission.***

Crown Royal also sponsored the 72nd annual BMI Country Awards and continued celebrations as a sponsor of William Morris Endeavor's official CMA Awards after party. Country stars and industry alike gathered to toast with specialty cocktails crafted exclusively for the occasions, rounding out a week of unforgettable moments.

Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the CMA Awards
The first "CMA Awards Banquet and Show" was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The CMA Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA's other two television properties, "CMA Fest" and "CMA Country Christmas."

About Nate Smith
Bursting onto the scene a few short years ago, country vocal powerhouse Nate Smith has accumulated over 2 billion career streams, scored three multi-week No. 1 records ("Whiskey on You," "World on Fire" and "Bulletproof"), garnered multiple gold and platinum records, sold-out shows across the US and received numerous nominations for best new artist from the CMA Awards, ACM Awards, CMT Awards, iHeart Radio Awards and so many more.  Most recently, Smith received the award for ACM New Male Artist of the Year, Billboard's Rookie of the Year and Amazon's Breakthrough Country Artist for 2024. Smith's sophomore album, California Gold, was just released and debuted Top 15 on Billboard's Country Albums Chart.

About Scotty Hasting
In April of 2011, former Army Infantryman with the 1st Infantry Division 4th Squadron 4th Cavalry Scotty Hasting was left fighting for his life, flying out of Afghanistan on a medivac after being shot ten times. Narrowly escaping death, Hasting is now on a mission to help anyone struggling through his music. Despite only first picking up a guitar in 2020, Hasting signed with Black River Entertainment in 2023 and has already opened for incredible artists, including Dave Grohl, Tanya Tucker, Jelly Roll, Lee Brice, Chris Janson, and more. Hasting recently partnered with Operation Democracy and represented the U.S. with multiple performances in Normandy, France, during a week-long celebration commemorating the 80th anniversary of D-Day. Hasting released his debut EP, I'm America (5/3), stepped into the coveted Circle for his Grand Ole Opry debut (7/28), and shared the notable release, his own special version of "Til The Last Shot's Fired" with Lee Brice and Dolly Parton (10/15) .

About CreatiVets
CreatiVets' is a 501(c)(3) non-profit organization whose mission is to provide wounded veterans struggling with post-traumatic stress and traumatic brain injury with opportunities to use art, music, and creative writing to heal their unseen wounds of war. Their goal is to empower veterans with tools they can use for the rest of their lives and enable them to see their own capacity for success in an arena outside the battlefield. Learn more at creativets.org.

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JOHNNIE WALKER RENEWS SUCCESSFUL LUNAR NEW YEAR PARTNERSHIP WITH VISIONARY ARTIST JAMES JEAN

New Johnnie Walker Blue Label limited edition design for Year of the Snake is second design created by influential visual artist

NEW YORK, Nov. 21, 2024- Johnnie Walker, the world's number one Scotch Whisky¹, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James Jean, one of the most influential in the world.

The vivid design for the Year of the Snake features an innovative and dynamic interpretation of 2025's Zodiac animal and marks an extension of the collaboration between Johnnie Walker and James Jean, following last year's hugely popular design for the Year of the Dragon. His new design for 2025 symbolizes an auspicious ambition for constant progression and self-reinvention, reflecting the values at the heart of Johnnie Walker.

Regarded by many as the most enigmatic of all Zodiac animals, the snake is renowned for the ability to renew itself. Reimagined by Jean, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life. 

Just as Johnnie Walker Blue Label keeps evolving and transforming over the course of its history, the Year of the Snake symbolizes the courage and agility needed to shape a promising, new future. This limited edition design pays homage to the traditions of Lunar New Year but adds a future-facing design twist.

James Jean says: "I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions."

Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, adds: "With Johnnie Walker Blue Label Lunar New Year, we wanted to create a snake that felt different, new and innovative - respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit."

Renowned for his ability to work across multiple genres with an imaginative and multifaceted approach to image making, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance-style portraiture.

Currently living in Los Angeles, Jean, sought inspiration for his designs from the layers of incredible flavor that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed 'ghost' distilleries.

"It has become a cherished tradition over the past 13 years for Johnnie Walker to release an annual Lunar New Year Blue Label bottle, a custom that has become an integral part of so many people's celebrations as they gather, gift, and savor. As these traditions are passed down through generations, we're honored to play a role in making each Lunar New Year even more memorable year after year," said Josh Dean, Vice President of Johnnie Walker, Diageo North America.

"This year, we're proud to showcase the stunning artistry of James Jean for the Year of the Snake, blending Johnnie Walker's defiantly optimistic 'Keep Walking' message with the timeless traditions of the season. We're excited to continue being part of these special celebrations and look forward to sharing more with our fans this January."

James Jean also designed incredible illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design. Johnnie Walker Lunar New Year Limited Edition Designs are available in selected markets globally.

About Johnnie Walker:
Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else.   

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).

*By RSV 2023

About Diageo:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Celebrating life, every day, everywhere.

¹ IWSR 2023

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Signatory Vintage Speyside 100 Proof Edition # 1 13-Year Single Malt Scotch Whisky 1st Fill Oloroso Sherry Butts

Signatory Vintage Speyside 100 Proof Edition # 1 13-Year Single Malt Scotch Whisky 1st Fill Oloroso Sherry Butts 50%-ABV 700ml.

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Loch Lomond Named Scotch Whisky Distillery of the Year

Loch Lomond Whiskies has been awarded the highly coveted Scotch Whisky Producer of the Year trophy at this year’s International Wine & Spirit Competition (IWSC), bringing Loch Lomond Group’s tally of prestigious award wins to more than 100 in the past 12 months.

Founded in 1969, the IWSC champions the best wine and spirits producers from around the world.

The renowned accolade was presented only weeks after Loch Lomond Distillery took home 16 awards at the San Franscico World Spirts Competition 2024, including a rare platinum award for Loch Lomond Inchmoan 12 Year Old single malt whisky, and double gold awards for seven whiskies across the range, including Loch Lomond Classic, Loch Lomond 10 Year Old and Loch Lomond 18 Year Old.

IWSC judges praised the distillery for its holistic approach, noting that “Loch Lomond is the whole package with excellent whisky, and the clear work to push the brand to the next level.”

The presentation of the 2024 Scotch Whisky Producer of the Year trophy follows multiple IWSC category wins for Loch Lomond Whiskies, with its 12 Year Old Inchmurrin single malt winning ‘Best in Class for Scotch Whisky Under 15 Years Old’.

The dual IWSC and SFWSC success follows two previous award wins for Loch Lomond’s 18 Year Old, which was named top Scotch in the Gentleman’s Journal Drinks Awards 2024 and The Whisky Exchange’s Whisky of the Year 2024.

Loch Lomond Distillery’s raft of prominent accolades is testament to the exceptional quality of its whiskies and demonstrates the significant momentum behind the independent distiller which continues to gain success on the global stage.

According to the latest IWSR 2023 Scotch Whisky report, Loch Lomond is the world’s fastest-growing top 25 malt whisky brand, a title the distillery has now achieved twice in the past three years.

Michael Henry, Master Blender at Loch Lomond Group, owners of Loch Lomond Whiskies, said:

“To close the year with another prestigious award win is wonderful – a real highlight of our year.

“The capabilities of our distillery are unmatched in Scotland. The combination of traditional swan neck stills and our unique straight neck stills, in addition to our own onsite cooperage, give us much greater control over the distillation and maturation process, allowing us to explore flavour in a distinctive way.

“We’ve always been bold in our approach to whisky-making. While we respect tradition, we’re not afraid to push boundaries. The recognition we’re receiving from top spirits experts only reinforces our belief that we’re on the right path as one of the most exciting distillers around. We are looking forward to continuing this into 2025 and beyond.”

First opened in 1965, Loch Lomond Distillery has quietly been crafting whisky on the banks of its namesake loch for more than 60 years. In the last decade, investment in innovation and marketing has driven extraordinary growth in global markets, with its diverse portfolio of whiskies now enjoyed by millions of customers worldwide.

For more information about Loch Lomond Whiskies, please visit: www.lochlomondwhiskies.com

ENDS

Issued by BIG Partnership on behalf of Loch Lomond Group. 

For further information, please contact:

LLG@bigpartnership.co.uk

Notes to Editors:

About the Loch Lomond Group

• Loch Lomond Group is an independent distiller based in Alexandria and is home to several award-winning brands that are sold in more than 125 countries worldwide. 
• Loch Lomond distillery has been producing the finest single malt whiskies since 1814. 
• Images and interviews with key staff from the Group are available upon request. www.lochlomondgroup.com

The full list of Loch Lomond Distillery’s 2024 accolades includes:

San Francisco World Spirits Competition 2024

• Loch Lomond Whiskies (16 Awards)

o

  1 x Platinum Award

o  7 x Double Gold

o  4 x Gold

o  4 x Silver

• Cask 21/546-6 Exclusive Cask – 1st Fill Bordeaux Hogshead – Best Single Cask Scotch

IWSC 2024

• Loch Lomond Inchmurrin 12 Year Old – Best Single Malt 15 Years and Under
• Loch Lomond Perfectly Balanced 12 Year Old – Gold Outstanding (98/100)
• Loch Lomond 10 Year Old – Gold Outstanding (95/100)
• Loch Lomond Distillery 2024 Scotch Whisky Producer trophy

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Pendleton Whisky unveils Pendleton 1910 Bourbon, its first bourbon and new whiskey release in nearly a decade

This 10 Year Old Bourbon embodies the spirit of the West, honoring the inaugural year of the iconic rodeo, the Pendleton Round-Up

HOOD RIVER, Ore., Nov. 20, 2024 - Pendleton^® Whisky announced today the expansion of its portfolio with the introduction of Pendleton 1910 Bourbon, broadening its Western lifestyle roots to appeal to a national whiskey audience. Pendleton 1910 Bourbon is a premium 90-proof straight American bourbon aged for ten years in #3 char White American Oak barrels. It is crafted with a blend of high and low rye bourbons and cut to proof with glacier-fed spring water from Oregon's Mt. Hood. This 10 Year Old bourbon is a golden amber liquid with a robust flavor profile highlighting caramel, vanilla, and rye spice.

Born in the iconic western town of Pendleton, Oregon, and named after one of the largest and oldest rodeos in North America, Pendleton Whisky celebrates the spirit of the Western lifestyle. The year 1910 pays homage to the first year of the Pendleton Round-Up, the rodeo from which Pendleton Whisky was built, and its ornate bottle resembles the leather craftmanship of a prize rodeo saddle. With the addition of Pendleton 1910 Bourbon to the brand's existing Canadian Whisky and Pendleton 1910 Rye expression, Pendleton Whisky celebrates the spirit of the American cowboy and true Western tradition with a new bourbon for those who are seeking a liquid that matches their tenacious spirit and work ethic. 

"Pendleton Whisky is outpacing the broader whiskey category in sales YTD¹ and has achieved a remarkable 10% CAGR growth in depletions over the last four years². With the addition of Pendleton 1910 Bourbon, we are poised for outsized expansion on a national level with this 10 Year Old bourbon, ushering in an exciting new chapter for this historic and iconic Western brand," said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits.

Pendleton Whisky honors its Western heritage with the launch of Pendleton 1910 Bourbon, a tribute to the hard work and character woven into the American West and Western lifestyle. Pendleton 1910 Bourbon is best enjoyed neat, on the rocks, or in a classic bourbon cocktail like the Cowboy Gold Rush. It is now available on PendletonWhisky.com and in select retailers and will be available nationwide by February 2025.

For more information about the product and to find cocktail recipes, please visit PendletonWhisky.com or follow @PendletonWhisky on Facebook and Instagram.

¹Source: Nielsen YTD thru 10/19/24
²Source: iDig Jan-Dec 2019 thru Jan-Dec 2023

About Pendleton Whisky:
Pendleton Whisky is bottled in Hood River, Oregon, and is available nationwide. The portfolio of whisky and bourbon is oak barrel-aged using glacier-fed spring water from Oregon's Mt. Hood and is known for its rich, complex flavor and uncommonly smooth taste. Pendleton Whisky is the official whisky of Professional Bull Riders (PBR) and the official whisky of the Professional Rodeo Cowboys Association (PRCA). Pendleton Whisky is distributed by Proximo Spirits. Visit Pendleton Whisky online at www.pendletonwhisky.com or at @PendletonWhisky on Facebook and Instagram.

Pendleton^® Straight Bourbon Whisky. 45% Alc./Vol. (90 Proof). ©2024 Pendleton Distillers, Lawrenceburg, IN. Please drink responsibly.

LET'ER BUCK and the bucking horse logo are registered trademarks of The Pendleton Round-Up Association. PENDLETON is a registered trademark of Pendleton Woolen Mills.

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Fireball Wishes America a Slappy Holidays With "Slap-the-Bag-Style" Whisky Stocking Filled with 35 Shots of Cinnamon-y Goodness

Nearly two thirds of GenZers said holiday gatherings leave them feeling slap happy (and not in a good way) - Fireball says slap its Non-Denominational Holiday-themed Whisky Stocking instead.

LOUISVILLE, K y., Nov. 20, 2024  Make your holiday wish list and check it twice to ensure you have this season's must-have party survival tool at the top: the Fireball Non-Denominational Holiday-themed Whisky Stocking. Part decoration, part tense family dinner icebreaker, this novelty invention was specifically designed to make spirits bright (aka: hold 1.75L of sweet cinnamon delight) and is guaranteed to be a hit with the whole 21+ family.

More fun than the wine bags of yesteryear, Fireball's Non-Denominational Holiday-themed Whisky Stocking is prime for slapping and arriving at retailers at the perfect time. According to a recent survey commissioned by Fireball, nearly two-thirds of Gen Zers (62%) admitted the stress of the season leaves them secretly wishing they could slap a relative during holiday gatherings (looking at you, Aunt Marge). Millennials weren't far behind, with 59% confessing they too experience the same urge to deliver a figurative (or literal) slap. Enter the Fireball Whisky Stocking – welcome at all parties even if some family and friends are not.

"At Fireball, we strive to give people what they never knew they always needed. And as it turns out, the holidays aren't all merry and bright. Especially during this time of year, guys and gals of all ages are fed up with certain family and friends, and the idea of slapping is top of mind. We want to help fans keep the vibes high and the good times flowing, making the Fireball Non-Denominational Holiday-themed Whisky Stocking a perfect and much more appropriate target at holiday gatherings," said Danny Suich, Global Brand Director for Fireball.

Additional survey findings include:

• 55% of Gen Zers report they will likely prepare for family gatherings by stocking up on their favorite alcoholic drink, while 56% of Millennials prepare for family gatherings in the same way.
• Gen Z and Millennials are the most stressed this year, with more than half of both groups (56% and 52% respectively) finding family gatherings somewhat or very stressful.

Dressed in Santa's Fireball's signature shade of red, this stocking is unlike any that's been hung on the mantle with care before and is sure to bring the heat to the festive season this year. Packed with 35 shots of fiery goodness, Fireball's Non-Denominational Holiday-themed Whisky Stocking will be available for purchase in select retailers across the nation at the suggested retail price of $24.99.

Wondering how to slap the stocking with perfect form? Curious what the ideal temperature for storing your whisky stocking is to ensure optimal slap performance? Questioning if your hand should be warm or cold before the wind up? Ponder no more, Fireball partnered with expert power-slappers John Davis and Jackie Cataline to offer a masterclass in techniques that will have you slapping (the stocking!) like a pro all season long. Follow @FireballWhisky across social media to receive slappy tips and tricks throughout the holidays.

"I've been training for this my whole life," says Davis. "When Fireball asked me to share a little wisdom on how to slap the whisky stocking in the most cathartic, stress-relieving, effective way possible, I knew I'd met my perfect match. If I had one piece of advice, it would be to take a knee so the stocking is above your head for the perfect angle."

Fans can also see Fireball's Non-Denominational Holiday-themed Whisky Stocking in new advertisements (see here for the :15 and :30) running now across social, digital and Connected TV. Starring comedian and influencer Hannah Stocking, the creative showcases the whisky stocking in an infomercial style set up, highlighting all the season's wins and woes in the humorous, mischievous tone Fireball is known for.

Stay up to date on all things Fireball by following @FireballWhisky on Instagram and Facebook and have a Slappy Holidays.

About Fireball
Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Fireball is known to ignite any occasion – from a round of golf to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

*Survey conducted by Talker Research in October 2024, collected responses from 2,000 Americans aged 21 and older. The survey was a random double-opt-in study, and Talker Research adheres to standards set by the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

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Crowded Barrel Whiskey Magnificent Beast Lakeenta Spirit Hunter’s Blend Whiskey

Crowded Barrel Whiskey  Magnificent Beast Lakeenta Spirit Hunter’s Blend Whiskey 57.,5%-ABV 750ml.

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Sullivans Cove American Oak Single Cask Old & Rare Tasmanian Single Malt Whiskey 47.5%-ABV 700ml.

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Kollea Unveils Exclusive New Whiskey Decanter Collections: Casino Style and Space Sci-Fi Series with Grenade-Shaped Shot Glasses

Kollea is committed to enhancing the gifting experience for whiskey enthusiasts, driven by the values of gratitude and admiration.

LOS ANGELES, Nov. 15, 2024- Kollea, a renowned name in premium decanter, is thrilled to launch its latest collection, featuring four remarkable additions: the Casino Style Texas Hold'em Poker Decanter Set, the Casino Style Texas Hold'em Poker Single Decanter, the Space Sci-Fi Spaceship Whiskey Decanter Set, and the Grenade Shaped Shot Glass Set. Designed to captivate whiskey lovers and elevate any home bar, these pieces combine meticulous craftsmanship with imaginative themes, making them ideal thanksgiving holiday gifts and best Christmas gifts for dad or any whiskey enthusiast.

Whether it's for a birthday, anniversary, or holiday, Kollea's new decanters and shot glasses make unforgettable gifts for fathers, grandfathers, boyfriends, or any whiskey enthusiast who appreciates fine decanter with a touch of creativity. These beautifully packaged products serve as sophisticated home bar displays, turning any gathering into a memorable event.

Casino Style Texas Hold'em Poker Decanter Set and Single Decanter

For those who revel in the thrill of poker, Kollea presents its Casino Style Texas Hold'em Poker Decanter Series, available in both a full decanter set and a single decanter option. Inspired by the high stakes of a Royal Flush, each decanter is adorned with gold chip decals and poker dice motifs, adding flair to every pour. The complete set includes a 27.05 Oz decanter, two 8.45 Oz glasses, nine whiskey stones, and tongs, making it an instant centerpiece for any game night. Crafted from thick, lead-free glass with a silicone-sealed stopper, these decanters promise durability and flavor preservation, all elegantly packaged in a luxurious gift box, ready to delight any recipient.

Space Sci-Fi Series: Spaceship Whiskey Decanter Set

For the sci-fi aficionado, the Kollea Spaceship Whiskey Decanter Set brings an interstellar fantasy to life, inspired by iconic starships. This exquisitely crafted decanter features dynamic, flowing lines that evoke a sense of motion, resting elegantly on a wooden base shaped like the shadow of a spacecraft. The decanter's two oak barrel-inspired glasses are magnetically suspended on either side, creating a futuristic aesthetic that transforms the whiskey experience. Perfect as a conversation piece, this set arrives in a striking, laser-etched silver gift box, making it a standout gift for both whiskey lovers and sci-fi fans.

Grenade Shaped Shot Glass Set

Adding a bold statement to any bar, the Grenade Shaped Shot Glass Set includes four 3.7 oz shot glasses with a meticulously detailed grenade design. Crafted from thick, lead-free glass, these shot glasses combine edgy sophistication with durability and style, making them ideal for refined gatherings. Each glass arrives in a plush-lined gift box, ensuring perfect condition upon delivery. This unique set makes an exceptional choice for anyone who enjoys distinctive, conversation-worthy decanter.

Elegance in Craftsmanship, Perfection in Presentation

Kollea's latest products highlight the brand's dedication to quality and attention to detail. From the intricate poker-themed designs to the sci-fi-inspired magnetic suspension and the daring grenade texture, each piece is crafted to enhance the whiskey experience while adding a bold visual appeal. These collections make perfect additions to home bars, man caves, or as standout pieces for special gatherings.Ideal as best wedding gifts, gift ideas for dad, and anniversary gifts for boyfriend, Kollea's decanter embodies sophistication and unique style.

About Kollea

Kollea continues to redefine luxury decanter, creating products that are as bold and unique as the people who enjoy them. Whether celebrating the thrill of the casino or the allure of outer space, each Kollea product offers an unforgettable experience blending artistry with functionality. To explore the full collection, visit Kollea's Official Website and follow us on TikTok, Instagram, Facebook and YouTube.

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Patapsco Distilling Old Defender Single Malt Whiskey

Patapsco Distilling Old Defender Single Malt Whiskey 45%-ABV 750ml.

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Michter's First Release of Its 20 Year Bourbon in Two Years

LOUISVILLE, Ky., Nov. 19, 2024 - For the first time since 2022, Master Distiller Dan McKee and Master of Maturation Andrea Wilson have approved the release of Michter's 20 Year Kentucky Straight Bourbon.

"It's always a special event for us at Michter's when we bottle and release some whiskey that is over two decades old," commented Michter's President Joseph J. Magliocco. "Unlike Scotch and some other aged spirits, bourbon has to mature in a new barrel. Reaching ages beyond 15 years without the whiskey getting too woody is an achievement that our team strives for. This is an exceptional release, and we only wish we had more to offer."

Last month Drinks International published the 2024 list of the World's Most Admired Whiskies. The voting is done by an Academy of independent global drinks buyers, journalists, bartenders, and whiskey experts from more than 20 countries, and the list includes legendary distillers from Scotland, Japan, Ireland, and beyond. For the second consecutive year, Michter's has placed first on the top-50 list. Master Distiller Dan McKee said, "We are so humbled and so grateful to be named The World's Most Admired Whiskey. I can't think of a better way to celebrate than with this 2024 release of Michter's 20 Year Bourbon. It's an amazing whiskey."

Michter's team members carefully monitor the barrels throughout their rickhouses, and pay extra attention to the older barrels. According to Michter's Master of Maturation Andrea Wilson, "The Michter's 20 Year is a remarkable drinking experience. It's luxurious and expansive — a broad palate of flavor that culminates in a viscous, dark, and richly-complex finish. Taking over two decades in the making, this bourbon doesn't just taste good - it evokes a piece of that timeless history, of life's warm and glowing moments. It's truly a once in a lifetime bourbon!"

The proof of this 2024 release is 114.2 (57.1% ABV), and the suggested U.S. retail price for a 750ml bottle is $1,200.

Beyond its main distillery in the Shively section of Louisville, Michter's operations extend to two other sites in Kentucky. In Springfield, Michter's is farming estate grown grain on its 205-acre property, while in downtown Louisville, Michter's has its second distillery in the historic Fort Nelson Building. Situated in a prime location on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter's Fort Nelson Distillery features the legendary pot still system from Michter's Pennsylvania. It also has educational tours with whiskey tastings and The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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Let's "Give Thanks and Get Basted" With Skrewball Peanut Butter Whiskey and Yung Gravy this Holiday Season

No, Not Get Wasted – We Literally Mean "Get Basted" with our Skrewball Basters this Thanksgiving

NEW YORK, Nov. 14, 2024 - Skrewball Whiskey, the original peanut butter whiskey, today announced a partnership with saucy charmer, rapper Yung Gravy, to Skrew The Usual holiday traditions in favor of some much-needed nutty mischief this season. Skrewball and Yung Gravy are encouraging Americans to "Give Thanks and Get Basted" this Thanksgiving (responsibly, of course!) by encouraging people to liven up their wholesome holiday plans in a way that only Skrewball can – by enjoying a shot out of an extra unexpected baster.

The holidays often bring boredom and awkward conversations with family and friends, while following the same dull monotony seen on social media feeds year after year. To shake up the usual holiday humdrum, Skrewball and Yung Gravy are releasing a limited-edition Skrewball Baster Set, because nothing screams tradition more than mom's turkey baster. The brand found a partner in Yung Gravy to lend his swaggy taste, unique charm and nutty humor. Plus, Gravy is in his name, so he always brings the sauce!

The Skrewball Baster Set includes seven 50ml Skrewball shot basters, a wooden baster holder and a gravy boat to fill with Skrewball Peanut Butter Whiskey. The set is not just for basting the turkey and passing the gravy – it's designed to share shots and the delicious peanut butter taste of Skrewball Whiskey with family and friends (21+). The Skrewball Shot Basters measure the perfect single serve pour of Skrewball Peanut Butter Whiskey every time, featuring a baster bulb shaped like Skrewball's sheep logo. The Skrewball Gravy Boat is a twist on your tried-and-true serving vessel for the delicious sauce and an ideal addition to the Friendsgiving or Thanksgiving table spread. Family and friends can have fun filling their basters with delicious peanut butter whiskey straight from the gravy boat.

"Skrewball and Gravy together just made sense from the jump. We're both sweet, smooth and know how to start the party ;). This Thanksgiving, I wanted to take family time to the next level. All you need is a turkey baster, a gravy boat, and some Skrewball," said Yung Gravy. "Let's all 'Give Thanks and Get Basted' this Thanksgiving with Gravy and Skrewball!"

To show Americans how the Skrewball Baster Set works, Yung Gravy and Skrewball have brought their mischievously fun vision to life on video. Yung Gravy can be seen basting himself and a turkey with some Skrewball, whilst playfully giving his condolences to the bird before calling consumers to "Give Thanks and Get Basted" this Thanksgiving season…responsibly.

"Thanksgiving is a time for friends and family to gather and give thanks over good food and drinks. We're thrilled to have Yung Gravy join us in Skrewing the Usual traditions and infusing more fun into the holiday," said Skrewball Whiskey Senior Brand Manager, Gary Feeney. "At Skrewball, we're always looking for new ways to engage with our consumers and mess with the norm. Partnering with Yung Gravy for the Baster Set introduces an unexpected new drinking experience for people and a fresh perspective on how to celebrate the holiday. Together, we're excited to turn tradition on its head and craft memorable moments for families and friends alike."

The Skrewball Baster Set is available at Basted.SkrewballWhiskey.com while supplies last and retails for $11.28 plus tax with free shipping in the continental U.S. Skrewball will donate all proceeds from the sale to the Southern Smoke Foundation as part of Skrewball's commitment to give thanks this holiday season.

For more information about Skrewball Whiskey, visit www.skrewballwhiskey.com and follow along on Facebook and Instagram (@skrewballwhiskey).

PLEASE ENJOY RESPONSIBLY. SKREWBALL WHISKEY WITH NATURAL FLAVORS. 35% ALC./VOL. ©2024 Skrewball Spirits, LLC, New York, NY

About Skrewball Peanut Butter Whiskey
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential, American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven's bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The brand rapidly expanded in the US, Canada, and the Caribbean. For more information, visit www.skrewballwhiskey.com.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.

For more information, visit: www.pernod-ricard-usa.com.

About Southern Smoke Foundation
Founded in 2017 by James Beard Foundation award-winning chef Chris Shepherd and Executive Director Lindsey Brown, Southern Smoke Foundation provides access to mental health services through its program, Behind You, and emergency relief funding to food and beverage (F+B) workers nationwide. This includes restaurant, bar, and café workers; farmers and ranchers; winemakers, distillers, and brewers; and anyone in the industry faced with financial hardship because of a natural disaster, medical emergency, accident, or other unforeseen incident.

To date, Southern Smoke Foundation has granted more than $13.4M to F+B workers nationwide, and since 2020, has provided over 6,000 no-cost counseling sessions to F+B workers and their children in select states. To support Southern Smoke Foundation or to apply for assistance, visit southernsmoke.org.

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ANGEL'S ENVY® RELEASES 13TH ANNUAL CASK STRENGTH BOURBON - INTRODUCING NEW TWIST WITH ADDED TAWNY PORT FINISH

Beginning in December, just 23,196 bottles of ANGEL'S ENVY 2024 Cask Strength Bourbon will be available for purchase nationwide in the U.S., at the distillery in downtown Louisville, and on angelsenvy.com (for delivery in select markets).

The previous bourbon releases from the highly acclaimed and award-winning Cask Strength program have featured Angel's Envy's traditional Ruby Port Wine finish. This year's annual release offers a new spin by introducing a Tawny Port Wine finish blended with the traditional Ruby Port Wine finish to create a bourbon with extraordinary depth.

HAMILTON, Bermuda, Nov. 14, 2024 - ANGEL'S ENVY^®, the global brand that produces finished whiskeys at their Louisville-based distillery, today announced its 13th annual Cask Strength Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels. This year's release offers a new spin on the traditional annual release by introducing a Tawny Port Wine finish blended with the traditional Ruby Port Wine finish.

"I'm excited to continue evolving what fans can expect from the ANGEL'S ENVY Cask Strength Program in new yet familiar ways," said Owen Martin, Master Distiller at ANGEL'S ENVY. "This year's Cask Strength Bourbon not only honors the familiar flavors our fans love but also adds another layer of complexity with the Tawny finish. It's a great example of our vision for innovation, staying true to our roots while striving to provide a fresh perspective on our cherished whiskeys and American Whiskey overall."

ANGELS' ENVY'S highly acclaimed and award-winning Cask Strength program is a longstanding tradition for the team where, each year, exceptional barrels from its rickhouses are hand-selected for an extended finishing process. This particular aging process imparts distinct characteristics to each release, resulting in a unique nose, palate, and finish. In addition to the Cask Strength Bourbon, last year, the program debuted the first-ever multi-award-winning Cask Strength Rye, further expanding the brand's innovative portfolio.

Master Distiller Owen Martin and the best-in-class production team blended the mellow finish from Tawny Port barrels with the base bourbon's heat to integrate seamlessly with the trademark Ruby Port, crafting a rich and complex profile that honors the Cask Strength tradition. The robust oak and toffee from the bourbon harmonize with the hallmark Ruby Port character, while Tawny Port adds a nutty, caramelized fruit quality that bridges the two flavors. Using the Solera Method for the first time at ANGEL'S ENVY, they created a continuous aging process that ensures consistent flavor, resulting in a bourbon of extraordinary depth.

The 13th annual ANGEL'S ENVY Cask Strength Bourbon offers caramelized notes of brown sugar and butterscotch, evolving into stone fruit, pear, and spice. The palate features crisp apple crumble and buttery pie crust, balanced with darker notes of chocolate, oak, and cinnamon honey, both nutty and floral. The finish is pleasant and enduring, with oak tannins mingling with rich port and bright fruits for a sweet and spiced finale. ANGEL'S ENVY recommends enjoying ANGEL'S ENVY 2024 Cask Strength Bourbon neat.

ANGEL'S ENVY Cask Strength Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels (118.8-proof; 59.4% ABV) will have 23,196 bottles available for purchase nationwide in the U.S. and on angelsenvy.com (for delivery in select markets) beginning in December at a suggested retail price of $229.99 (on-shelf price may vary by market). Consumers can also purchase ANGEL'S ENVY 2024 Cask Strength Bourbon at the distillery in downtown Louisville beginning November 21 at 9 am ET, where Master Distiller Owen Martin will be on-site to sign bottles. Each bottle will feature a sophisticated design with embossed wings, gold foil labels, and an engraved cork metal medallion, making it a memorable choice for both savoring and gifting.

For more information and purchasing details, visit https://angelsenvy.com or on Instagram, @angelsenvy.

ABOUT ANGEL'S ENVY
ANGEL'S ENVY is a global brand that produces finished whiskeys at their Louisville, Kentucky-based distillery. Founded in 2010, ANGEL'S ENVY was among the first American whiskey producers to employ a secondary finishing process broadly across its portfolio. Today, each of its award-winning whiskeys are finished in hand-selected barrels to add a distinct layer of flavor and complexity, and the ANGEL'S ENVY team continues to produce several highly acclaimed core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels, a Rye Whiskey Finished in Caribbean Rum Casks, and a Kentucky Straight Bourbon Finished in a blend of Hungarian, Chinkapin, and French Oak Barrels – as well as a variety of innovative, special releases.

ANGEL'S ENVY opened the doors to its distillery at 500 East Main Street in 2016, making it the first full-production whiskey distillery in downtown Louisville. In June 2022, ANGEL'S ENVY completed an $8.2 million expansion to its distillery, doubling annual guest capacity.

ANGEL'S ENVY is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

PLEASE DRINK RESPONSIBLY.
© 2024. ANGEL'S ENVY, ITS TRADE DRESS AND THE ANGEL WINGS LOGO ARE TRADEMARKS.
BOTTLED BY LOUISVILLE DISTILLING COMPANY, LOUISVILLE, KY. CASK STRENGTH KENTUCKY STRAIGHT BOURBON WHISKEY FINISHED IN PORT WINE BARRELS – 59.4% ALC. BY VOL.

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