Journeyman Distillery Ravenswood 13 Whiskey

Journeyman Distillery Ravenswood 13 Whiskey 50.5%-ABV 750ml.

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Hotaling & Co 2024 Old Potrero 12-Year Christmas Spirit Whiskey

Hotaling & Co 2024 Old Potrero 12-Year Christmas Spirit Whiskey 48.5%-AbV 700ml.

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Michter's Distillery to Release 2024 Legacy Series

LOUISVILLE, Ky., June 25, 2024   --- -- Just in time for America's 248th Birthday, Michter's Distillery will be releasing its Legacy Series this July. Comprised of Shenk's Homestead Kentucky Sour Mash Whiskey and Bomberger's Declaration Kentucky Straight Bourbon, this special release is vintage-dated with the year of the bottling, in this case 2024.

Each release of Shenk's and each release of Bomberger's has differed from those of previous years. "While there is some continuity from year to year, our production team makes creative adjustments to each edition of these whiskeys," observed Michter's President Joseph J. Magliocco.

In 1753, Swiss Mennonite farmer John Shenk founded Shenk's distillery in Pennsylvania. This distillery was later renamed Bomberger's Distillery in the 1800s before its name changed again to Michter's Distillery in the mid-20th Century. It is this heritage that the Michter's Legacy Series honors.

Michter's Master Distiller Dan McKee said, "In the 2024 Shenk's release, we used rye, malted rye, and for the first time caramel malt, which offers a nice creaminess to complement the whiskey's herbaceous qualities and notes of spice." Some of the barrels used in the production of Shenk's include oak sourced from the Vosges region of France, which is air dried and seasoned for 24 months before being toasted to Michter's exacting specifications.

Like Shenk's, the 2024 release of Bomberger's has some malted rye in its recipe. "This year's release of Shenk's and Bomberger's is a reflection of the passion the team has for making exciting whiskeys with a thoughtful touch of exploration," commented Michter's Master of Maturation Andrea Wilson. "The 2024 edition of Bomberger's continues the use of some Chinquapin (Quercus muehlenbergii) oak to accentuate the dark chocolate and stewed fruit notes in this big whiskey that are then complemented by the spice notes offering a bold, rich, balanced complexity and a long lingering warm finish for your drinking indulgence." This year's Chinquapin oak was air dried and seasoned outdoors for 36 months before toasting and charring.

Shenk's is 91.2 proof (45.6% ABV) and has a U.S. suggested retail price of $110. Bomberger's is 108 proof (54% ABV) and has a U.S. suggested retail price of $120.

In late October 2023, whiskey history was made when the UK-based publication Drinks International announced the results of a poll of an Academy of independent global whisky experts, journalists, bartenders, and drinks buyers from more than 20 countries. An American whiskey (Michter's) was finally voted the World's Most Admired Whiskey. Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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UFC/Howler Head Unveil Wounded Warriors Charity Bottle

Award-Winning Flavored Bourbon to Donate $1 From Every “Howler Head for Heroes” Bottle Sold to Support Housing for Soldiers Injured in Combat

LAS VEGAS, June 26, 2024 – Catalyst Spirits’ Howler Head, the original super premium banana-flavored Kentucky Straight Bourbon Whiskey, and UFC, the world’s premier mixed martial arts organization, today announced the launch of its first-ever charitable campaign in partnership with Jared Allen’s Homes for Wounded Warriors (JAH4WW).

As part of this campaign, Howler Head will launch a limited-edition “Howler Head for Heroes” bottle with $1 from every unit purchased supporting JAH4WW’s mission of providing much-needed housing for wounded veterans from Iraq and Afghanistan. The limited-edition bottle will serve as the first of an annual collectible series of bottles from Howler Head, with a portion of proceeds benefiting select veteran-based non-profit organizations.

“I’m a huge fan of military, law enforcement and first responders, so any time we can partner with veteran-based organizations to support their missions we’re all in,” said UFC President and CEO Dana White.

Howler Head and UFC will jointly support the campaign with promotion across UFC Pay-Per-View broadcasts and UFC, Howler Head, and Dana White digital and social channels, reaching more than 270 million followers worldwide.

“As a longstanding charitable partner of UFC, we are thrilled to align with Howler Head and serve as the beneficiary of this campaign, as it is an amazing opportunity to share our mission with fans around the world,” said Alex Karalexis, Executive Director of Jared Allen’s Homes for Wounded Warriors. “The funds raised from this campaign will go towards assisting veterans who were injured in combat with finding a place where they can truly call home.”

Jared Allen’s Homes for Wounded Warriors (JAH4WW) is a 501(c)(3) non-profit organization whose mission is to build mortgage-free, fully accessible homes for US Veterans wounded in combat in Iraq and Afghanistan. Each home is customized specifically to meet the Veteran’s individual needs, making a tangible difference in their daily lives. Since its inception, JAH4WW has completed 23 homes across the county with six homes currently under construction.

As a charitable partner of JAH4WW, UFC annually raises funds and awareness for programs funded by the organization and provides custom home gyms and physical therapy rooms for disabled veterans as part of their mortgage-free program.

The “Howler Head for Heroes” limited edition bottle will debut on June 28 at UFC X, the organization’s two-day, fully interactive fan experience, during the 12^th Annual UFC International Fight Week. Following IFW, the bottle will be available for $29.99 on www.howlerhead.com. This limited-time-only bottle is an online-only exclusive, once they are gone, they are gone. The first 400 consumers to purchase a bottle online will also receive a complimentary Howler Head Cocktail book.

Co-Founded by Dana White in 2020, Howler Head became UFC’s first-ever Official Flavored Bourbon Whiskey Partner in 2021. Since its launch in the U.S, it has become one of the fastest-growing whiskey brands in the world and is now also available in Australia, Brazil, Canada, Mexico, and the U.K.

More information on Howler Head can be found at www.howlerhead.com and on social media: Instagram, Facebook, and X. EDITOR’S NOTE: Media images can be found HERE.

ABOUT UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 266 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

ABOUT CATALYST SPIRITS

Catalyst Spirits is a global spirits company focused on leveraging the new economy and our industry experience to rapidly build and grow the premium brands globally that consumers truly desire. Our portfolio includes Howler Head, the original banana-flavored bourbon and the official flavored bourbon of UFC; Blackeye London Dry Gin, the unofficial spirit of rugby; The Oceanus Hibernicus, a unique blend of Irish and Scottish malt whiskey; and a number of other exciting brands in development. The Catalyst Spirits team leverages decades of deep industry knowledge to develop impactful brands and bring them to market with pace, building them with exceptional marketing, partnerships, retail, e-commerce and distributor support. For more information about Catalyst Spirits, visit www.catalyst-spirits.com and for Howler Head visit www.howlerhead.com.

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New Richmond Distilleries Grant Battle Of Shiloh 4-Year Bourbon Whiskey

New Richmond Distilleries Grant Battle Of Shiloh 4-Year Bourbon Whiskey limited series four grain 46%-ABV 750ml.

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Laws Whiskey House Named Official Whiskey of University of Colorado Athletics

Laws' Colorado-made whiskey, featuring new Ralphie's Reserve Straight Bourbon, is available for purchase at Lawswhiskeyhouse.com and select retailers throughout Colorado

DENVER, June 25, 2024  Laws Whiskey House is now the Official Whiskey of CU Athletics. This partnership represents a significant milestone for both organizations, as Laws is the first spirit brand to be designated an official sponsor of CU Athletics. As an official sponsor, Laws Whiskey House will elevate game-day atmosphere with its award-winning Colorado whiskies. The esteemed Colorado institutions are proud to celebrate the new partnership with the release of Ralphie's Reserve Straight Bourbon, a novel whiskey benefitting the Ralphie Live Mascot Program, and a soon-to-be-announced whiskey benefiting the 5430 Alliance, the NIL collective that serves all 11 sports and student-athletes at The University of Colorado.

"We're excited to partner with CU Athletics and we can't wait for fans and visitors to discover a taste of Colorado through our whiskeys," says Al Laws, Founder and CEO of Laws Whiskey House. "This partnership gives us the opportunity to showcase the best whiskey we make and reinforces our Colorado roots."

Laws is a natural fit for CU Athletics, which was intent on partnering with a Colorado-based whiskey distillery. Founded in Denver in 2011, Laws crafts its whiskey with local Colorado family-farmed grains and mountain fresh water from Eldorado Springs, just south of Boulder.  Denver's high elevation uniquely ages Laws' whiskey, resulting in rich, robust, and bold flavors that embody the spirit, culture, and terroir of Colorado.

"Laws Whiskey House is a great Colorado company and we're excited to welcome them to the Colorado Athletics family as our first official spirit partner," says Colorado Athletic Director Rick George. "In addition to supporting our student-athletes, Ralphie's Reserve Straight Bourbon will help benefit our Ralphie Live Mascot program, which provides invaluable support to the most iconic mascot in all of sports." 

Laws Whiskey House and CU Athletics are kicking off the partnership with the release of Ralphie's Reserve Straight Bourbon benefitting the Ralphie Live Mascot Program. Ralphie's Reserve is distilled from heirloom Colorado grain and water sourced from Eldorado Springs. With aromas of red apple and cinnamon, this bourbon develops expressions of brown sugar oatmeal, almond, and cedar on the palate. The finish is clean with hints of toffee for a bourbon-drinking experience that is nothing short of excellent. A portion of the proceeds from each bottle of Ralphie's Reserve is donated to the Ralphie Live Mascot Program, which directly provides care for CU Athletics' live buffalo mascots and focuses on community outreach and education to further the public's understanding of the American Bison.

All CU Athletics sponsorship agreements are managed by athletic media rights holder Buffalo Sports Properties, the local, dedicated Learfield team powering college athletics.

For more information, please visit https://lawswhiskeyhouse.com/officialsponsorofcuathletics/.

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Remus Bourbon introduces Remus Babe Ruth Reserve

The collector's release features a medley of three mash bills, inspired by Ruth's legendary #3, along with a total of 10,624 bottles available, one for each of his plate appearances

ST. LOUIS, June 25, 2024- The Bambino meets the Bootlegger. Remus Bourbon is proud to announce an official partnership with the estate of Babe Ruth that has culminated in the release of Remus Babe Ruth Reserve – a blend of three high-rye bourbons aged for six-to-seven years and offered at 111 proof (55.5% ABV). A limited supply of 10,624 bottles, one for each of the Babe's plate appearances, will arrive at retail this July at a minimum suggested price of $149.99 per 750mL bottle. A QR code on the back label allows consumers to scan and find out what Ruth did in their bottle's plate appearance.

"Remus Babe Ruth Reserve is a special collector's release inspired by one of the most iconic figures in American history, the immortal Babe Ruth," said Ross & Squibb Distillery Brand Manager Allison O'Brien. "Remus is inspired by the finest bourbon of the 1920's, and partnering with the finest baseball player of the 1920's gives bourbon and baseball fans a unique and memorable way to celebrate America's pastime."

To honor Babe's famous #3, Remus Babe Ruth Reserve features a medley of three high-rye bourbon mash bills, which include specially selected barrels from 2016, 2017, and 2018, consisting of 49% rye, 44% rye and 36% rye bourbons, respectively. The result showcases the expertise of the Ross & Squibb Distillery in distilling and blending rye bourbons. Consumers can expect brown sugar and fig on the nose; some subtle mint, brown sugar, light fennel and candied pecans on the palate; and a warm rye spice with cinnamon on the finish.

Remus Babe Ruth Reserve is packaged in an ornate rectangular art deco-inspired glass bottle featuring an embossed baseball-diamond pattern and wooden-cork closure resembling the knob of a baseball bat. The front and back labels incorporate Ruth's signature and elements of a baseball diamond.

Remus Bourbon is sending four lucky sweepstakes winners to Arlington, Texas, for the 2024 All-Star Game. Consumers also can be part of the excitement and celebration of the new release by participating in nearby launch parties the week of the big game. To learn more about Remus Babe Ruth Reserve and the rest of the Remus portfolio, visit RemusBourbon.com.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Krooked Moon Distilling Alimony Bourbon Whiskey

Krooked Moon Distilling Alimony Bourbon Whiskey aged while paying 50%-ABV 750ml.

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Bespoken Spirits Unveils "The Epic" in Lexington

Bespoken Spirits, Lexington's newest distillery, proudly presents "The Epic"— a Kentucky-only release.

LEXINGTON, Ky., June 24, 2024  Bespoken Spirits invites you to experience the debut of "The Epic," a remarkable 114-proof Rye whiskey, finished with four different types of wood staves. The result is a complex spirit with notes of citrus peel, marshmallow, pumpernickel, and brown sugar. The palate is comprised of sweet hibiscus, honeydew, and stewed tomato, and leads into an epic finish of lemon sorbet and cacao. This innovative creation has already garnered the prestigious Best in Show award at the TAG Global Spirits Awards, exemplifying Bespoken Spirits' commitment to excellence and innovation in whiskey making.

"We are thrilled to present our very first Distillery-only release to the public! This exceptional rye whiskey will be a standout feature for Bespoken throughout the fall bourbon festival season in Kentucky." said Scott Savage, CEO of Bespoken Spirits. "Our team has poured their passion and expertise into this release, and we couldn't be more excited to share it with the vibrant community of Lexington and the rest of Kentucky."

Launch Event Details

To celebrate the launch of "The Epic" Bespoken Spirits is hosting an event with free live music, bottle signing with Bespoken Master Distiller Jordan Spitzer, and entertainment:

Date: Friday, June 28th, 2024
Time: 6:00 PM – 10:00 PM 
Location: Greyline Station, 101 West Loudon Suite 136, Lexington, KY

About Bespoken Spirits

Bespoken Spirits is a groundbreaking modern spirits company revolutionizing the industry with its sustainable maturation process, backed by $2.6 million in seed funding from market leaders such as billionaire T.J. Rodgers and MLB legend Derek Jeter. Bespoken uses the same all-natural elements of wood, toast, and char that traditional distillers use, but thanks to a combination of inserting toasted micro staves and a proprietary process they have that tailors natural flavors from billions of possible combinations, they're able to produce premium quality products mindfully while using less wood, water, time and energy required by traditional barrel aging. They have tested over 5,000 unique whiskey variations and have created a range of whiskey that has won over 200 medals in the past 3 years including ASCOT awards, American Distilling Institute, San Francisco World Spirits Competition, World Whiskies, New York World Wine & Spirits, and more.

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Four Roses Distillery and Ooni Pizza Ovens Release Limited Edition Bourbon Barrel Aged Honey for Summer Entertaining

The Heritage Bourbon Brand and Leader of Home Pizza Ovens Partner to Add a Sweet Touch to Homemade Pizzas and Cocktails

LAWRENCEBURG, Ky., June 24, 2024 Today, Four Roses Distillery, the award-winning Kentucky-based bourbon brand, and Ooni Pizza Ovens, the creator and leader of the home pizza oven market, has announced the release of Ooni & Four Roses Bourbon Barrel Aged Honey. The new limited edition product is an ode to summer's perfect pairing –  pizzas and cocktails – and taps into both brands' dedication to bringing people together to create lasting memories.

This summer, Four Roses aims to shine a light on the versatility of bourbon, a spirit commonly reserved for the colder fall and winter months. To urge consumers to incorporate Four Roses into their summer rotation, the brand collaborated with Ooni Pizza Ovens to craft the perfect ingredient that can be mixed and matched, bringing together the elevated flavors of sweet and savory. To show just a few of the ways the Ooni & Four Roses Bourbon Barrel Aged Honey can be used, Four Roses' lead mixologist, Abby Martinie, and Ooni's chefs have created complementary cocktail and pizza pairings using the bourbon barrel aged honey to showcase different flavor profiles that can be enjoyed over cherished summer moments.

"I like offering different ways to enjoy bourbon, outside of its traditional expectation," says Four Roses Brand Ambassador and Mixologist, Abby Martinie. "Four Roses is such an iconic brand, so it was fun to incorporate a fresh twist by infusing Small Batch's delightful fruit and spice notes into a new product. Using the honey in these new cocktail recipes, and collaborating with Ooni's team to develop flavor pairings, we crafted cocktails with refreshing, sessionable, and complementary flavor profiles, unique to their pizza recipes."

The bourbon barrel aged honey was crafted in partnership with Bohman Bee Company, specialists in creating local raw honey. Once sourced, the honey was then aged in ex-Four Roses barrels that once aged its Small Batch bourbon. The barrels were freshly dumped and never rinsed to fully impart the richest essence of bourbon. The end result is a honey with tasting notes of ripened red berries and dried spices, perfect for drizzling on freshly made pizza and a sweetener in summer cocktails.

"At Ooni, we make high-quality, premium products that are both accessible and versatile, so creating a product with a like-minded brand such as Four Roses was an easy decision. It doesn't get much better than pizza and cocktails with your friends and family," says Ooni Pizza Ovens Founder & Co-CEO Kristian Tapaninaho. "We love working with brands that think a little differently and we're super excited to see how creative our community can get with this complex, bourbon barrel-aged honey - both on their bakes and in their cocktail shakers!

I'm big into whiskies and bourbons alike. In fact, Four Roses has been my go-to bourbon to make an Old Fashioned ever since I visited the distillery in 2018. Being able to combine my love of whiskey and pizza by drizzling on this incredible bourbon honey is just awesome."

The 10 ounce bottle of Ooni & Four Roses Bourbon Barrel Aged Honey is now available for purchase on Ooni Pizza Ovens' website (SRP $16), as well as on ReserveBar as a bundle with Four Roses Small Batch Bourbon (SRP $51.99). Those visiting the Kentucky Bourbon Trail this summer can also purchase the honey at the Four Roses Distillery Visitor Center located in Lawrenceburg, Kentucky, while supplies last. For more information, and for all of the cocktail and pizza recipes, visit https://www.fourrosesbourbon.com/cocktails.

Pineapple Bourbon Iced Tea

1.5 oz Four Roses Small Batch Bourbon
2 oz iced tea
0.75 oz Ooni & Four Roses Bourbon Barrel Aged Honey
0.75 oz fresh lemon juice
3-4 pineapple pieces
Garnish: pineapple

DIRECTIONS: Muddle pineapple in a mixing tin then combine all ingredients (except iced tea) in the mixing tin. Add ice. Shake for fifteen seconds or until the cocktail is properly diluted and well chilled. Add iced tea. Double strain into a glass over fresh ice. Garnish with a pineapple wedge.

PIZZA PAIRING: Honey Glazed Ham & Roasted Pineapple Pizza

TASTING + PAIRING NOTES: With notes of fresh fruit, caramel and spice, Four Roses Small Batch pairs well with both the tropical flavors of pineapple and the rich aromatics and flavors of malt in black iced tea. The Pineapple Bourbon Iced Tea brings a tropical sweetness from the fresh pineapple, balancing the saltiness of ham on the pizza.

About Four Roses Distillery

Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill and age 10 distinct bourbon recipes, each with its own unique flavor profile. With distilling and warehousing operations in Lawrenceburg and Cox's Creek, Kentucky, respectively, Four Roses is available in all 50 states. This past year, Four Roses has received 54 awards, including 2 Double Platinum medals, 3 Platinum medals, 9 Double Gold medals and 22 Gold medals from esteemed competitions such as the American Whiskey Masters and Whiskies of the World. For more information, visit www.fourrosesbourbon.com or find us on Facebook, Twitter and Instagram.

About Ooni

Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens revolutionized the outdoor cooking landscape and created a new category when they launched the world's first portable pizza oven. Known for bringing portable pizza ovens to homes all over the world, Ooni is a trailblazing company that creates products to elevate the joy of being together.

Ooni's ovens give users the ability to cook authentic, flame-cooked pizza in just 60 seconds, ready to start cooking in 30 minutes or less and heating up to 950 ˚F — twice the temperature of a home oven and the searing temperature you need for incredible Neapolitan-style pizza.

In addition to offering award-winning ovens, Ooni has a comprehensive range of must-have accessories and carefully curated ingredients for pizza cooks, all available on Ooni.com.

There is only one planet to make pizza on, and Ooni believes they have a responsibility to protect and restore it. Ooni's annual Impact Report gives a detailed summary of their key focus areas, the progress they've made, and lays out what's to come.

In 2022 Ooni became a Certified B Corp™. After undertaking a rigorous assessment and verification process, Ooni has joined a community of like-minded companies and leaders using business as a force for good.

For pizza news, fun pizza topics, and pizza hot takes from celebrity guests, listen to The Pizza Pod Party from Ooni on any podcast network. To explore the full Ooni Pizza Ovens product range, visit ooni.com.

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Ardbeg The Abyss Islay Single Malt Scotch Whiskey

Ardbeg The Abyss Islay Single Malt Scotch Whiskey heavily toasted French oak cask 48.4%-AbV, 700ml bottles.

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Sweetens Cove Takes Its Whiskey and Whimsey on the Road

Tennessee's top public golf course is bringing its unique and creative golf experiences along with its award-winning bourbons to fans at six premier golf clubs across the U.S.

SOUTH PITTSBURG, Tenn., June 20, 2024 - Sweetens Cove Golf Club and Sweetens Cove Spirits Company are hitting the road this summer to bring the beloved course's themed golf experiences and award-winning bourbons to six destinations across the United States.

Dreamed up by Sweetens Cove Golf's venerated general manager and toastmaster, Matt Adamski, the tour will roll from premier club to club in a life-size replica of Sweetens Cove's makeshift aluminum-sided clubhouse, The Shed, which is emblematic of the course's minimalistic style and unconventional approach to enjoying the game of golf. The Shed will be serving up the world-class and award-winning bourbons from the Sweetens Cove Whiskey Collection, including historically sold-out releases.

The Sweetens Cove Road Show Summer Locations and Dates Include:

• August 12: Pinehurst in Pinehurst, NC
• August 13: Tobacco Road in Sanford, NC
• August 16: The Fields Golf Club in Lagrange, GA
• August 19: Park Mammoth in Park City, KY
• August 25: Red Feather in Lubbock, TX
• Date TBD: Crossroads in Bluffton, SC

Registration opens at this link on Saturday, June 22, at 6pm ET. Spaces are limited.

Visit this link for images and videos from the Sweetens Cove on the Road Tour.

"This summer while we are closed for re-grassing portions of the golf course, we are excited to bring the magic of Sweetens Cove on the road," says course designer, architect, and co-owner Rob Collins, who opened Sweetens Cove Golf Club in 2014.

Known as one of the toughest tee times to secure in public golf, Sweetens Cove typically sells out of passes for the year not long after they become available. A longstanding tradition at the course is to take a shot of bourbon on the first tee which inspired the ownership team, including celebrities such as Peyton Manning and Andy Roddick, to found Sweetens Cove Spirits Company and launch an award-winning bourbon in 2020.

According to Adamski, Sweetens Cove has welcomed thousands of golfers from around the world and has become a place of pilgrimage, fun and friendship.

"We're going to do a one-day takeover at these courses and run them like we run Sweetens Cove—that means unlimited loops to multiple pins, event swag, food, bourbon and a very memorable experience," says Adamski.

About Sweetens Cove Golf Club and Sweetens Cove Spirits Company
The New York Times has called Sweetens Cove, a 9-hole, public golf course located between Nashville and Chattanooga, Tennessee "The Little Course That Could," for its heart-warming story and world-class architecture. GolfWeek Magazine's Modern 100 List has placed it as America's highest-rated 9-hole loop and one of the Top 50 in the nation, ranking higher than six courses that have hosted a U.S Open. It has been described as "Field of Dreams Meets Tin Cup," for its cult-like following, summer camp-like vibe, and breath-taking design and environment.  In 2019, the course was acquired by a group of friends, including Peyton Manning, Andy Roddick, Skip Bronson, Tom Nolan, and Drew Holcomb (along with original creator Rob Collins). Other owners include Eli Manning, Cooper Manning and Jim Nantz. In 2020, the same group debuted the acclaimed Sweetens Cove Tennessee Bourbon, created by Master Distiller Marianne Eaves, in a limited edition, inspired by a ritual at the golf course where first-time visitors take a celebratory shot of whiskey at the first tee. The second limited-edition ultra-premium release followed in 2021, followed up with a core offering of Kennessee, a unique blend of Kentucky and Tennessee whiskies, that recently earned double gold at the SF Wine and Spirits awards and gold at the NY International Spirits Competition.

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The 2024 International Whisky Competition: Results Announcement

'Master Distiller of the Year' and 'Whisky of the Year' honors awarded to Stephanie Macleod, Director of Blending, Scotch Whisky for Bacardi and AULTMORE® Single Malt Scotch Whisky

LAS VEGAS, June 20, 2024 -- The 2024 International Whisky Competition (IWC) recently concluded, with events held on the Isle of Raasay, Scotland, and in Louisville, Kentucky. This esteemed competition, dedicated exclusively to whiskies from around the world, has been a benchmark of excellence since it was reformatted in 2015. All whiskies were double-blind tasted, with no categories, or ABV provided to the judges.

Since 2023, the tasting panel has seen numerous additions from the Council of Whiskey Masters, whose members and graduates now make up the majority portion of the panel, bringing expertise in Scotch, Bourbon, and Whiskey.

Top Honors and Recognitions
The prestigious Golden Barrel Trophy for Whisky of the Year has been awarded to Bacardi for its exceptional AULTMORE® Oloroso Sherry Cask Travel Retail Exclusive 25 Year Old. This accolade highlights the company's continued commitment to excellence and innovation in whisky-making.

• Whisky of the Year: AULTMORE® Oloroso Sherry Cask Travel Retail Exclusive 25 Year Old by Bacardi – 98.31 Pts

Bacardi, under the expert guidance of Stephanie Macleod, its Director of Blending, Scotch Whisky, has once again demonstrated excellence in craftsmanship. Stephanie, who has been honored as the Master Blender of the Year for the sixth consecutive year by the International Whisky Competition, continues to push the boundaries of flavor and maturation. This is the second time that Bacardi has received the Whisky of the Year award, a testament to the company's consistent quality and dedication to producing world-class whisky.

Tasting notes provided by Adam Edmonsond, Master of Whisky: "The AULTMORE® Oloroso Sherry Cask Travel Retail Exclusive 25 Year Old is a stunning display of flavor complexity and integration. A gamut of orchard, citrus, tropical, and dried fruits beam with clarity between honied and sweet florals, ginger, butterscotch, and a leathery depth of maturity. The palate and finish more than fulfill the promises of the nose, gaining intensity at each stage. It has a luxuriously full, round body, and a controlled warmth. It was perfectly balanced along each dimension, and I would be hard-pressed to find something about it to improve."

Other notable awards include:

• Distiller of the Year: Bacardi for scoring an average of 91.50 Pts on combined entries 
• Best Blended Scotch Whisky: DEWAR'S® Double Double 37 Years Old – 96.37 Pts 
• Best American Whiskey: George T. Stagg, 2023 – 94.98 Pts (Buffalo Trace Distillery, USA)

For the second year in a row, George T. Stagg has been honored with the titles of Best American Whiskey and Best Bourbon Whiskey, solidifying its already well-established reputation as an exceptional Bourbon.

• Best Indian Whisky: Indri Founder's Reserve 11 Year Old Wine Cask – 95.09 Pts 
  (Piccadily Distilleries, India)

In another remarkable achievement, the Indri Founder's Reserve 11 Year Old Wine Cask from India has emerged as a formidable contender on the global whisky stage. Over the years, Indri has steadily progressed, gaining recognition for its unique flavor profiles and exceptional quality.

• Best World Whisky: Kavalan Distillery Reserve Peated Malt Single Cask Strength Single Malt Whisky – 94.39 Pts (Kavalan Distillery, Taiwan)

Kavalan Distillery has once again demonstrated its remarkable consistency, securing the Best World Whisky (category) award for the fifth consecutive year.

• Best Irish Whiskey: Bushmills 25 Year Old – 92.40 Pts (Bushmill Distillery, Ireland)

The mastery involved in aging and blending these older whiskeys has resulted in a product that stands out for its complexity, smoothness, and rich flavor profile. Bushmills' commitment to preserving traditional methods while innovating with their older stock has solidified their reputation as a producer of world-class, premium Irish whiskey.

• Best Whisky Based RTD: The Glenlivet Twist & Mix Old Fashioned Ready to Serve Cocktail (Pernod Ricard)

This innovative cocktail impressed judges with its perfect balance of classic Old Fashioned flavors and modern convenience, making it a standout in the rapidly growing RTD market.

Tasting notes provided by Francesco Lafranconi, Master Mixologist: "Rich and smooth whisky base from The Glenlivet, providing a deep and complex flavor profile with subtle notes of orange peel for citrus brightness. Warm baking spices like cinnamon and nutmeg create a comforting feel. The velvety mouthfeel enhances the overall drinking experience, complemented by a well-balanced sweetness. An aromatic finish leaves a lasting warmth on the palate."

For a comprehensive list of winners and more details, please visit IWC 2024 Results Page

The International Whisky Competition, held annually, is widely recognized as one of the most influential whisky awards globally. A panel of whisky experts (Masters of Scotch, Masters of Bourbon, Certified Spirits Judges, Master Blenders, Distillers, and Whiskey Experts) rigorously double blind-taste each entry to identify the very best expressions across a range of categories from whiskies sent from all over the world. The International Whisky Competition tasting panel uses the most comprehensive tasting method available. 15 criteria are required to produce the tasting notes as well as the aroma and flavor profiles of each whisky entered. Unlike other competitions, the judges are presented with one whisky at a time, to ensure each whisky gets the proper attention. It's possibly the only competition in the whisky world to deliver unique medals designed to promote each of the winning whiskies. Only 3 medals (Gold, Silver & Bronze) are awarded per category. The Whisky of the Year (highest score during the competition) gets rewarded with the Golden Barrel Trophy.

For more information about the International Whisky Competition, please visit whiskycompetition.com

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Four Walls Whiskey Kicks Off Summer with New Drinking Anthem

Irish American Whiskey Brand Continues Expansion to Bars Across Key States and Nationwide via E-Comm

NEW YORK, June 20, 2024  To celebrate the official start of summer, Four Walls Irish American Whiskey is "officially" releasing its brand jingle as a new drinking anthem.

Watch the official lyric video on YouTube: https://youtu.be/HIwHa606JLI

Fans are invited to join the fun by recording their own versions of the jingle while enjoying Four Walls with friends. Tag @FourWallsTheBetterBrown on Instagram and @TheBetterBrown on X for a chance to be featured on Four Walls Whiskey and co-founders Rob McElhenney, Charlie Day, and Glenn Howerton's channels.

This launch follows a busy start to summer, a.k.a. "Four Walls and Ginger Ale Season." Highlights include Chase Utley's debut of "The Man" cocktail at Citizens Bank Park and Glenn Howerton's headlining appearance at Infatuation's Eeeeeatscon festival in Los Angeles. Viewers of Welcome to Wrexham will also have spotted Four Walls prominently featured in recent episodes. The activity is all part of the brand's 'Come on in!' campaign, encouraging drinkers to bring the open-minded camaraderie of a bar into their daily lives, which has driven the whiskey's rapid growth over the past nine months.

About Rob, Charlie & Glenn
Rob McElhenney, Charlie Day, and Glenn Howerton have always had a knack for crafting fine things together. Like a fine whiskey, their collective work has only gotten richer and intensified its distinct flavor through the years. As award-winning writers, producers, and actors, they've collaborated on a number of projects, including sixteen record-breaking seasons of It's Always Sunny in Philadelphia, and as friends, they've collaborated on a number of great nights out. Four Walls Irish American Whiskey is their way of sharing those good times.

About Four Walls Whiskey
Four Walls is an award-winning Irish American Whiskey brand from Rob McElhenney, Glenn Howerton, and Charlie Day that is a tribute to the four walls the gang calls home - the bar. Made from grain and malt Irish Whiskies blended with bold American Rye, The Better Brown is smooth enough for shots but bold enough to stand on its own in classic cocktails, a true utility whiskey for both real bartenders and those who play the part on TV. A proud partner of Wrexham AFC, Four Walls is currently available via e-commerce in the U.S., physically in bars and stores throughout PA, NY, CA, FL, NJ, MD, DE, and D.C., and is heading to a location near you soon. Fans can hear about upcoming events by becoming a "regular" and following @FourWallsTheBetterBrown on Instagram, @TheBetterBrown on X, and by visiting FourWallsWhiskey.com and signing up for the newsletter. Four Walls encourages its drinkers to enjoy The Better Brown responsibly.

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UNCLE NEAREST FOUNDER FAWN WEAVER'S GROUNDBREAKING BOOK 'LOVE & WHISKEY' DEBUTS NATIONWIDE AFTER SHATTERING WORLD RECORD WITH OVER 25,000 PREORDER SIGNINGS IN 24 HOURS

 

Weaver's Book Debunks the Mythical Origin Story of Jack Daniel and His Master Distiller Nearest Green, Solidifying Their Legacy as One of America's Greatest True Stories

SHELBYVILLE, Tenn., June 18, 2024 - Today marks the highly anticipated release of Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest written by Fawn Weaver, founder and CEO of Uncle Nearest Premium Whiskey. After a few months of overwhelming pre-order success with Love & Whiskey earning Amazon's top Mover & Shaker spot in addition to holding the No. 1 spot in seven of its eight categories throughout the first pre-order week, the book will now be on shelves across the US, including in retailers such as Barnes & Noble, Amazon, Target, Hudson, and hundreds of independent bookstores throughout the country. The book's launch follows Weaver's historic achievement of signing over 25,000 preordered copies in just 24 hours, a new record recognized by Guinness World Records.

Love & Whiskey, published by award-winning book producer and publisher Melcher Media, is capturing the attention of readers and critics alike. Publishers Weekly gave it a starred review, noting "It's a powerful portrayal of a largely hidden American history." The book delves into the life and legacy of Nearest Green, the African American distilling genius pivotal in the creation of Jack Daniel's. Set against the backdrop of Lynchburg, Tennessee, it weaves a thrilling blend of personal discovery, historical investigation, and the revelation of a long-overlooked story. Love & Whiskey invites readers to witness a story of enduring friendship, resilience, and the impact of giving credit where it's long overdue. It's an inspiring tale of how uncovering the past can forge new paths and how the spirit of whiskey has connected lives across generations.

"At its core, this book is about love and hope," says Weaver. "At a moment in America's history, where we're all searching for those four-letter words, Love & Whiskey delivers that in spades."

Through extensive research, personal interviews, and uncovering long-buried documents, Weaver highlights the remarkable bond between Nearest Green and Jack Daniel. Daniel's efforts to ensure Green's legacy reflect his deep respect for his mentor, teacher, friend, and first master distiller, making this story one of the greatest examples of allyship in American history. Jack's dedication extended to preserving the stories and achievements of Green's descendants, who continued working alongside Daniel's descendants for generations.

As Weaver intertwines her present-day quest with the historical threads of Green and Daniel's lives throughout the book, she also describes how she paid homage to their legacy by launching and spearheading the creation of Uncle Nearest Premium Whiskey. Valued conservatively by Forbes at $1.1 billion, it is the fastest-growing bourbon company in American history and the world's most-awarded bourbon and American Whiskey for the past five years. Readers of Love & Whiskey get a firsthand account of how Weaver built this company against all odds, creating a new blueprint by rejecting conventional wisdom.

The Love & Whiskey Unfiltered book tour kicks off today with a sold-out event at the National Press Club in Washington, D.C., followed by another sold-out event at the Hard Rock Hotel in Tampa, Florida. This revolutionary tour features a bold, new approach: no celebrity or influencer host. Instead, Weaver will directly answer unfiltered questions from the audience, making the audience the true host of the event. This unprecedented format allows for an intimate and engaging experience where attendees can interact directly with one of the most talked-about CEOs in America.

Accompanying Weaver on the tour is Victoria Eady Butler, fifth generation Nearest Green descendant and four-time Master Blender of the Year, who will lead an exclusive tasting of four single barrels and blends she created exclusively for this tour. This unique element enhances the experience, offering attendees a deeper appreciation of the craft behind Uncle Nearest Premium Whiskey.

- June 18: National Press Club, Washington DC (Sold Out)
- June 19: Hard Rock Hotel, Tampa FL (Sold Out)
- June 21: Hyatt Regency, Atlanta GA (VIP Sold Out, General Admission Available)
- June 25: DuSable Black History Museum, Chicago IL (VIP Sold Out, General Admission Available)
- June 27: Hudson BHM Airport, Birmingham AL (VIP Sold Out, General Admission Available)
- June 29: Newfields, Indianapolis, IN (VIP Sold Out, General Admission Available)
- June 30: Nearest Green Distillery, TN (VIP Sold Out, General Admission Available)
- July 14: Portland Center Stage, OR (VIP Sold Out, General Admission Available)
- July 24: 21 C Art Museum Hotel, St. Louis MO (VIP and General Admission Available)

Tour tickets can be purchased here, and press credentials are being offered for each event with a private press event held prior to each one. Additional dates are being added, and tickets are available now.

About the Author
Fawn Weaver, is an entrepreneur, historian, and the founder of Uncle Nearest Premium Whiskey. She is one of only five Black American women in history to found and lead a $1B+ company.

About Uncle Nearest Premium Whiskey
Uncle Nearest Premium Whiskey pays tribute to the world's first-known African American master distiller, Nearest Green. The brand's portfolio boasts the Most Awarded Bourbon and American Whiskey titles for the years 2019, 2020, 2021, 2022, and 2023 amassing over 1,251 awards and accolades since its launch in 2017. Uncle Nearest is currently available in more than 45,000 stores, bars, hotels, and restaurants, as well as its 458-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the, and follow on Instagram and Facebook @unclenearest.

About Melcher Media
Founded in 1993 by Charles Melcher, Melcher Media has produced and published award-winning stories for top-notch authors, companies, and media properties for more than thirty years. The company. Has published 32 New York Times bestsellers and meets its clients at every stage of the creative process to help them find solutions that demand attention, stoke curiosity, and reward repeated interactions. Its sophisticated and immersive design sensibility has helped them put more than 15 million copies of their titles into print, including New York Times bestsellers such as Hamilton: The Revolution, Kobe Bryant's The Mamba Mentality, Stranger Things: Worlds Turned Upside Down, Oprah Winfrey's Food, Health and Happiness, and Al Gore's An Inconvenient Truth.

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Micil Irish Whiskey Long Walk Contemporary Irish Whiskey With a Vibrant Galway Twist

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Infinium Spirits Achieves Top Honors at MLSA Competition with Templeton FORTITUDE Bourbon and Midnight Rye

TEMPLETON, Iowa, June 18, 2024- Templeton Distillery is proud to announce its exceptional achievements at the prestigious 2024 MLSA Global Spirits Competition. Templeton Midnight Rye and Templeton FORTITUDE Bourbon have both been recognized with high honors, highlighting the brand's commitment to quality and excellence.

Templeton Midnight Rye scored an impressive 95 points and was awarded a TRIPLE GOLD® Medal, a widely coveted accolade that awards a spirit with unparalleled taste and quality. This accolade places Templeton Midnight Rye among the finest in the industry.

Templeton FORTITUDE Bourbon was honored with a 93-point score and a Gold Medal for exceptional taste and high recommendation, further cementing Templeton Distillery's reputation for producing top-tier distilled spirits with a distinctly superior tasting experience. Notably, Templeton FORTITUDE Bourbon is the first distilled liquid from the distillery, marking a significant milestone in its storied history.

"To have our maiden distillate from Templeton Distillery, Templeton FORTITUDE Bourbon, achieve a Gold Medal from MSLA is a monumental achievement for our entire team, especially considering we just debuted the product this year," said Shane Fitzharris, Senior Vice President - Commercial at Infinium Spirits. "We were further blown away to find out that Templeton Midnight Rye was awarded a TRIPLE® GOLD Medal. We are grateful for Templeton to receive incredible accolades like these and will continue to innovate and craft exceptional whiskey."

The MLSA Competition is a world spirits competition that takes place on a global and international scale. These awards underscore Templeton Distillery's position as a leading producer in the spirits industry and unwavering passion for creating premium, high-quality rye and bourbon.

About Templeton
With over 100 years of history in Templeton, Iowa, our story is built on the shared experiences of our community. The roots of Templeton Distillery can be traced back along family lines to the bootleggers of Prohibition. This passionate and entrepreneurial mindset still holds true to this day, where residents of our hometown unite together under a shared rallying cry of "A Strong Community Spirit." In a dynamic new era, Templeton is evolving from an independent bottler to a distiller, harnessing both its own distillate and curated stocks of sourced whiskey to pioneer its latest innovations. As its own distillate stocks grow and mature and an inventory of sourced whiskey exists, these distinct realms will continue to intersect throughout future releases. Learn more about Templeton Distillery by visiting www.templetondistillery.com or follow us on Facebook and Instagram at @TempletonDistillery or Twitter at @TempletonDist.

About Infinium Spirits
Established in 2005 and based out of San Diego, California, Infinium Spirits is a family-owned global premium spirits supplier. Infinium specializes in building a diverse and distinctive portfolio of award-winning spirit brands, including Templeton Rye; Seagram's Vodka; Corralejo Tequila; Zaya Rum; Torres Brandy; Tears of Llorona Tequila; Los Arango Tequila; Magdala Orange Liqueur; Rives Gin; Perro San Juan Mezcal and El Gobernador Pisco. For more information, visit www.infiniumspirits.com. 

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Heaven's Door Whiskey Presents the Great Bourbon State Debate

CHICAGO, June 18, 2024 Heaven's Door Spirits, Bob Dylan's highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.  For as long as corn's been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.  Heaven's Door's Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.

Heaven's Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare. The brand's Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven's Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.

A Tale of Two Bourbons

Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.  What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.

Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors. Kentucky's limestone water and Tennessee's pure spring water are both famous for helping yeast thrive during fermentation. Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel. Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.

Heaven's Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.

Heaven's Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the "Lincoln County Process" – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.

Alex Moore, Master Blender and COO of Heaven's Door Spirits, says, "We wanted to fan the flames of this old debate between Kentucky and Tennessee bourbon and showcase our outstanding expressions of both styles. We're excited to hear what consumers think and how they experience these two classic bourbons."

Heaven's Door marries art and craft in every bottle, drawing inspiration from Bob Dylan's restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state's natural elements, the distinct character of each bourbon is evident in every sip.

Join the Debate

Heaven's Door extends the debate beyond taste, offering educational resources on their website and social media channels. Participants can also enter to win a trip to the Heaven's Door Distillery in Pleasureville, TN, and meet Ken Pierce, Heaven's Door's Master Distiller.

For those who prefer to join in from home, Heaven's Door offers discounted bundles of Ascension Kentucky Straight Bourbon and Revival Tennessee Straight Bourbon for a limited time at $100.00 on Heavensdoor.com.

Ready to cast your vote? Visit heavensdoor.com to participate until August 12th, 2024.

Heaven's Door's whiskeys are available nationwide and online via shop.heavensdoor.com. For more information, visit www.heavensdoor.com, Instagram, or Facebook.

About Heaven's Door Spirits, LLC:

Heaven's Door Spirits was founded by legendary musician and cultural icon, Bob Dylan in collaboration with Spirits Investment Partnership ("SIP"). Heaven's Door has won countless awards for its uncompromising quality and evolving collection of craft whiskey, including the #1 Consumer Choice Award at the San Francisco World Spirits Competition, and was cited as the "Best Bourbons of the Century...So Far" by the Robb Report. The Heaven's Door portfolio of craft whiskeys is available nationwide and online at heavensdoor.com.

About Bob Dylan:

Bob Dylan is widely regarded as one of the world's most influential artists, selling more than 125 million records over the span of his 60-year career. In recent years, Dylan's work as an author and visual artist has further burnished his popularity and acclaim. Dylan's memoir, Chronicles Vol. 1, spent 19 weeks on the New York Times Best Seller List in 2004. Bob Dylan received The Nobel Prize in Literature 2016 "for having created new poetic expressions within the great American song tradition." Bob Dylan's visual art, including drawings, paintings, and metal sculptures, have received international, critical acclaim and have been featured in museum exhibitions from Miami to Shanghai, as well as the prestigious Halcyon Gallery in London.

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Silverbelly Whiskey, a Premium Spirit Distilled Exclusively for and Hand-Selected by Alan Jackson, Announces Latest and Twice as Aged Run of Batch #4 Entitled "I'd Love You All Over Again"

NASHVILLE, Tenn., June 13, 2024 Silverbelly Whiskey, the whiskey of Country music, is pleased to announce the latest limited time roll-out of their Silverbelly Batch #4 entitled "I'd Love You All Over Again."

Following an initial successful launch alongside Alan Jackson's 2022 tour, the brand is excited to now debut their latest product offering, taking the brand back to its roots in Tennessee in which their latest roll-out will coincide with Alan (Jackson)'s upcoming 2024/25 Tour entitled "Last Call: One More For the Road."

With the ambition of becoming a leader in celebrity spirits and a truly localized Nashville, TN brand from start to finish, Silverbelly Whiskey will now be distilled, aged and bottled in the hills of Tennessee. Batch #4 "I'd Love You All Over Again" is aged twice as long as the brand's original three batches, increasing both the whiskey's quality and age statement to a minimum of 4 years straight bourbon whiskey, while still maintaining the same $39.99 MSRP as the previous three releases.

In an effort to expand past the company's original plans and goals of becoming a notable contender in Tennessee and beyond, the brand will also be announcing their first ever 5+ year single barrel release this upcoming July.

"We couldn't be more excited as to the future of Silverbelly in 2024 and beyond," states Robbie Goldsmith, CEO of Silverbelly Whiskey. Goldsmith continues, "Coming back to our roots in Nashville, it's time to make what is inside the bottle as good as the music we love to listen to. We are dedicated to the continuous process of creating a quality product in the city and state that we love."

Silverbelly Whiskey will be rolling out the new batch in 15 states, 1000+ retailers, and online in 47 states and the UK via www.silverbellywhiskey.com.

About Silverbelly Whiskey
Silverbelly Whiskey combines two American traditions - whiskey and country music - to create a spirit worthy of honoring Jackson's historic career.

Named after the color of the country icon's Stetson cowboy hat, the "classic" (UPROXX) whiskey uses a unique batch numbering system, with each batch named in chronological order after Jackson's 35 career chart-topping songs.

Available via 1000+ retailers in over 15 states, online in 47 states and the United Kingdom, Silverbelly's current release - named after the fan-favorite "I'd Love You All Over Again," which follows the first three successful batches "Here In The Real World," "Wanted," and "Chasin' That Neon Rainbow."

For more information on Silverbelly Whiskey, visit silverbellywhiskey.com or on social media at @silverbellywhiskey

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Penelope Bourbon releases Rosé Cask Finish

Anticipated annual release of signature straight bourbon whiskey finished in French rosé wine casks available now

ROSELLE, N.J., June 13, 2024 - Penelope Bourbon introduces a new way to rosé all day, just in time for summer, with Penelope Rosé Cask Finish (Batch 8) available now in a limited allocation at a suggested retail price of $49.99 per 750mL bottle.

Rosé Cask Finish marries Penelope's signature Four Grain straight bourbon whiskey with rosé wine casks from one of the finest winemaking regions of France. The bourbon is finished in hand-selected Grenache rosé wine casks from the Southern Rhône region to deliver a truly unique flavor.

"Rosé Cask Finish was our first-ever release in our Cooper Series and has always been well received by consumers," said Michael Paladini, founder of Penelope Bourbon. "Batch 8 offers a wonderful combination of sweet and delicate flavor, perfect for the summer, at a new shelf price of $49.99. This highly anticipated release offers something truly special for bourbon and wine enthusiasts alike."

The bourbon features an aroma of candied fruit and cream with floral and herbal notes; forward notes of refreshing and sweet hints of vanilla; a body that transitions from sweetness to herbal, floral and strawberry cream; and a rich, vanilla finish with hints of strawberry and lingering notes. Rosé Cask Finish is bottled at 94 proof with a mash bill of 74% corn, 16% wheat, 7% rye and 3% malted barley.

"Finishing our signature Four Grain bourbon in hand-selected rosé casks from Southern France creates a distinctive flavor alliance," said Daniel Polise, founder and master blender of Penelope Bourbon. "I think consumers will appreciate the elegant and memorable look and taste of Rosé Cask Finish."

Rosé Cask Finish is one of four offerings in the award-winning Cooper Series, which takes Penelope's straight whiskeys on a world tour. Other releases in the series include Rio, Tokaji Cask Finish and Valencia. A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has been one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope boasts a series of straight bourbon and rye whiskey expressions that are all uniquely blended and finished. Remarkably smooth and flavorful, Penelope is perfect whether sipping neat or mixing in a cocktail.

Penelope's core expressions, Four Grain, Barrel Strength, Architect and Toasted Bourbon, have received over 40 combined awards and industry accolades. In 2024, the brand won Double Gold at the San Francisco World Spirits Competition for Barrel Strength and Toasted; Double Platinum at the ASCOT Awards for Barrel Strength; and Double Gold for Rio and an Innovation Award for Toasted at the SIP Awards.

In addition to its cornerstone expressions, Penelope continues to introduce new and innovative limited releases within its Cooper Series, Private Select and Founders Reserve lines.

Today, Penelope Bourbon is sold in over 40 states and three countries. Proving that with enough love, care and hard work, anything is possible.

For more information about Penelope, please visit penelopebourbon.com and follow on social media @penelopebourbon (Instagram / Facebook).

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JIM BEAM ANNOUNCES THE RE-LAUNCH OF JIM BEAM BLACK®

The Bourbon is Elevated with a Richer Seven-Year Aged Liquid, Crafted for Shared Enjoyment

CLERMONT, Ky., June 12, 2024  Jim Beam, the world's number one bourbon and enduring American icon, proudly unveils the re-launch of Jim Beam Black®, now featuring an enhanced premium liquid, aged for seven years. This refined expression boasts a captivating profile with enticing notes of caramel, vanilla, and rich oak, delivering a smooth and gratifying experience for bourbon enthusiasts worldwide.

Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black® continues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable.

"Jim Beam Black® is the culmination of our family's dedication to crafting the finest bourbon. With each sip, you're experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries," said Fred and Freddie Noe. "We've put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It's a testament to our commitment to quality and craftsmanship."

In addition to its enhanced liquid, Jim Beam Black® debuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy.

"After seven years of patient aging in white oak barrels, something truly magical happens," says Rashidi Hodari, Managing Director, James B. Beam Distilling Company. "The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth. Jim Beam Black® is the embodiment of time well spent, meant to be shared with those you cherish."

Jim Beam Black® will be celebrated on June 12th at "The Seventh Sense" event in New York City - a multi-sensory journey through the five traditional senses, taste, smell, touch, sight and sound, and the sixth sense of intuition. The seven-year statement will then define the seventh sense – the unspoken feeling of connection when sharing with others. Guests will raise a glass in a celebration featuring live music and bespoke Jim Beam Black® cocktails hosted by Fred and Freddie Noe.

The re-released Jim Beam Black®, best enjoyed on the rocks or served in a classic old-fashioned, is available for purchase at $24.99 SRP on ReserveBar, Total Wine, Binnys and select retailers. Available in bottle sizes ranging from 50ml to 1.75L, with an ABV of 45% / 90 proof, this beloved bourbon is set to redefine the standard of excellence in the whiskey category.

To learn more about Jim Beam Black® and its rich heritage, visit www.jimbeam.comor follow @jimbeamofficial on Instagram.

About Jim Beam®: Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh Generation Master Distiller, and Freddie Noe, Jim Beam's eighth Generation Master Distiller, have stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.co and www.drinksmart.com

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Crown Royal and FORVR Mood Co-Founder, Jackie Aina, Partner to Release Limited-Edition Candle Inspired by Popular New Flavor Crown Royal Blackberry Flavored Whisky

The award-winning duo is celebrating their collaboration and success of the new flavored whisky launch with a two-day Crown Royal Blackberry Stand pop-up shop in Los Angeles

NEW YORK, June 12, 2024 - Crown Royal is thrilled to announce an exciting new partnership with Beauty & Lifestyle Creator and Co-Founder of FORVR Mood, Jackie Aina. With bottles flying off the shelves nationwide, Crown Royal Blackberry Flavored Whisky has proven to be one of the brand's most popular flavor offerings. This is an innovative whisky blend deserving of a partner just as creative to kick off the summer. Jackie Aina, a well-respected creator and entrepreneur, whose brand, FORVR Mood, garnered a wait list of over 45,000 customers prior to its launch in 2020, was a natural choice for the brand. Aina's love for the new flavor inspired her curation of the limited-edition Crown Royal Blackberry x FORVR Mood candle. Appropriately titled, Berry On Top, this delicious scent is crafted with notes of blackberry, complemented with whisky accord and vanilla. Limited quantities of the candle will be available online at Forvrmood.com *while supplies last

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9274851-crown-royal-blackberry-forvr-mood-limited-edition-candle/

This exclusive new scent will be unveiled at the Crown Royal Blackberry Stand! The Crown Royal Blackberry Stand is an adult twist on your traditional lemonade stand , where creativity meets cocktails and spotlights business owners, via the collaboration with Jackie Aina and FORVR Mood. With the entrepreneurial spirit of a traditional lemonade stand at its core, the Crown Royal Blackberry Stand will provide a platform for rising founders via the brand's partnership with 501(c)(3) organization, Black Girl Ventures Foundation. Attendees that visit the stand are invited to sip signature cocktails and shop the exclusive Berry on Top candle as they learn more about Crown Royal charity partner Black Girl Ventures Foundation.

Black Girl Ventures Foundation is an IRS § 501(c)(3) organization dedicated to providing underrepresented founders with access to community, capital, and capacity building to meet business milestones that lead to economic advancement through entrepreneurship. Crown Royal's partnership with FORVR Mood and Jackie Aina is rooted in the support of Black Girl Ventures Foundation. To further their efforts, Crown Royal will be donating $50,000 to Black Girl Ventures Foundation from the Crown Royal Generosity Fund*, where half of the donation will support the BGV Pitch Program. More information on the organization's mission, programming, and ways to support the Black Girl Ventures community will be found at The Crown Royal Blackberry Stand.

"Our new Blackberry Flavored Whisky is one of our most flavorful yet! It was important that we found the perfect partner to not only celebrate this exciting new release but also one whose passion for creativity and entrepreneurship aligned with our vision for The Crown Royal Blackberry Stand," said Hadley Schafer, VP of Crown Royal. "This collaboration with Jackie Aina and FORVR Mood not only highlights this flavor profile in such a fun and unexpected way but also makes a meaningful impact by supporting the next generation of 21+ business owners."

For more information about The Crown Royal Blackberry Stand featuring Crown Blackberry x FORVR Mood By Jackie Aina in Los Angeles on June 14th and 15th, and more juicy Crown Royal news visit @crownroyal on Instagram to sign up for the Crown Royal newsletter.

"Finding new ways to flex my creativity to craft something that I know my supporters will love, is exciting for me," Jackie Aina shares. "So, when I was approached by Crown Royal for this partnership it was a no-brainer for me, especially after seeing all the hype for their new Blackberry Flavored Whisky and learning they're supporting a cause close to my heart with Black Girl Ventures. I'm excited to partner with a brand that shares my values!"

Crown Royal Blackberry Whisky has an ABV of 35% and is available nationwide for a limited time at a suggested retail price of $26.99 for a 750mL bottle.

*Crown Royal Generosity Fund is a donor-advised fund, administered by Fairfield County's Community Foundation, a nonprofit entity organized under IRC §501c3.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About FORVR Mood
FORVR Mood is an award-winning luxury home and fine fragrance brand founded in 2020 by beauty and lifestyle creator Jackie Ainaand co-founder Denis Asamoah. The selfcare brand is dedicated to offering consumers elevated products at an accessible price point that enhance the everyday. FORVR Mood's highly-anticipated debut candle collection garnered a pre-launch waitlist of over 45,000 customers and later entered Sephora stores in 2021. Most recently, the brand ventured into the world of personal fine fragrance with a collection that embodies Jackie's aspiration for allure, confidence, and femininity. FORVR Mood products are available on forvrmood.com, Sephora.com and in select Sephora stores.

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