BALCONES DISTILLING PARTNERS WITH THE OTHER ART FAIR TO INVITE INDEPENDENT ARTISTS TO PUSH THE BOUNDARIES OF CREATIVE POSSIBILITY

Award-winning Balcones Distilling joins forces with The Other Art Fair in Los Angeles, Dallas, and Brooklyn to celebrate the artistry in whisky-making and the connection between craftsmanship and self-expression

WACO, Texas, March 28, 2024 -- Balcones Distilling and The Other Art Fair, two trailblazing brands redefining the art and whisky spaces, are thrilled to announce a new partnership for its upcoming circuit of spring fairs.

The Texas-based distillery, recently named World's Best Craft Producer of the Year 2024 at the World Whiskies Awards, and the global art fair program are joining forces because of a shared commitment to foster creativity, pursue innovation and champion originality. Balcones is at the forefront of the whisky revolution in Texas and is known for its whisky that comes from a different "place". The distillery is forged on a fault line where two opposing landmasses meet, fueling an energy and creative heat that drives Balcones' continuous journey of experimentation and innovation.

At the heart of the partnership is the "Spirit of Balcones: Artist in Residence Program", a new initiative to empower artists to transcend traditional studios and create artwork that showcases their interpretation of bold, free thinking, reinvention, and embracing the magnetic sense of possibility that comes from expressing your full self.

"The partnership with The Other Art Fair is a natural fit because of Balcones' commitment to creativity and supporting the arts. Led by a distilling team that has a background in art, music, writing, and a head distiller who is a master in both whisky and ceramics, Balcones sees whisky as an art form - a delicate dance between science and soulful expression," said Frank Dudley, brand director of Disruptive Whiskies at DIAGEO.

In addition to the Artist in Residence program, attendees 21+ years old on site at The Other Art Fair will have the chance to connect with members of the Balcones distillery team, savor hand-crafted Balcones cocktails and try various Balcones whiskies at each fair's sample station.

"This partnership is not only a chance to introduce our whiskies to attendees throughout the three weekends, but it allows us the opportunity to support The Other Art Fair in their mission to celebrate the possibility that comes from limitless creativity and expressing one's full self, an ethos we at Balcones share," said Dudley.

In the art world, The Other Art Fair combines boundary-pushing yet affordable works with immersive installations, performances and the odd tattoo or taxidermy class, believing that art shouldn't be confined to convention or rule, and how people enjoy it shouldn't be either.

"Balcones' and our shared values of independence and creativity form the foundation of this collaboration," said Ryan Stanier, Founder of The Other Art Fair, "Our mission is to reframe how art is experienced, showcasing the creations of independent artists and striving to dismantle the hurdles to artistic participation by championing affordable pieces. Now with Balcones as a partner, we look forward to inspiring art enthusiasts and whisky aficionados alike through an exciting program of events and initiatives."

The Artist in Residence program will debut at The Other Art Fair Los Angeles (April 4-7) at the Barker Hangar in Santa Monica, Calif., with painter and muralist Madeleine Tonzi of Los Angeles, followed by The Other Art Fair Dallas (May 9-12) and The Other Art Fair Brooklyn (May 16-19). An individual artist will be selected in each city, and their work will be on display for the first time at their respective fairs.

"Expressing our shared appreciation for boldness, excellence in design, and dedication to create, I am honored to collaborate with Balcones," said Madeleine Tonzi, Los Angeles Artist in Residence, drawing inspiration from the wide-open skies, expansive views, and the sense of freedom and exploration of the western landscape where she was raised.

In the weeks leading up to The Other Art Fair, participating bars in Los Angeles, Dallas and Brooklyn will also be offering Balcones cocktails to celebrate the fairs. Visit theotherartfair.com/partners/balcones for a full list of participating locations.

Additional details on The Other Art Fair can be found here For more information on Balcones Distilling, and where to purchase your own whisky, visit BalconesDistilling.com

• The Other Art Fair Los Angeles takes place from April 4-7 in the Barker Hangar in Santa Monica, California.
• The Other Art Fair Dallas takes place from May 9-12 at Dallas Market Hall in Dallas, Texas
• The Other Art Fair Brooklyn takes place from May 16 - 19 at Zerospace in Brooklyn, New York

About Balcones Distilling
Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression.

Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About The Other Art Fair
The Other Art Fair is a global art fair that connects independent artists with thousands of art buyers in a welcoming and creative environment. Set against the backdrop of the world's biggest cities, each Fair delivers the unexpected, combining access to boundary-pushing yet always-affordable artworks with immersive installations, performances, and unique features. The result is an inspiring, evocative, inclusive, and fun event that creates lasting connections between artists and art lovers. Since its launch in 2011, The Other Art Fair has worked with over 3,000 artists from more than 20 countries and now hosts 10 fairs annually across the UK, the US, and Australia. For more information, visit www.theotherartfair.com

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Months After Being Named The 2023 World's Most Admired Whiskey, Michter's Is Releasing Its 10 Year Bourbon

LOUISVILLE, Ky., March 26, 2024-- This April, Louisville based Michter's Distillery will begin releasing its 10 Year Kentucky Straight Bourbon.

"Our team was humbled and deeply grateful when a few months ago Michter's became the first American whiskey to be named the World's Most Admired Whiskey," stated Michter's President Joseph J. Magliocco. "Our production team has always given tremendous consideration to what they feel is ready to release, but after this honor, the stakes seem even higher."

The ultimate gatekeepers for any release of Michter's are Dan McKee, Master Distiller, and Andrea Wilson, Master of Maturation. Commenting on the 2024 release of Michter's 10 Year Bourbon, McKee stated, "This a wonderful single barrel whiskey. It's brimming with all the characteristics that I look for in a special bourbon." Wilson and the Michter's production team spent a good deal of time selecting the barrels for this year's bottling. "We know that Michter's fans everywhere look forward to our 10 Year Bourbon. We are excited to share the 2024 release, which again is overaged to a beautiful maturity with an excellent nose, creamy texture and an array of characteristics on the palate, that ascend through to the finish, making every drop an enjoyable moment," observed Wilson.

Michter's 10 Year Bourbon has a suggested retail price of $185 per 750ml bottle in the United States.

In late October 2023, the UK based publication Drinks International announced the results of a poll of an Academy of independent global whisky experts, journalists, bartenders, and drinks buyers from more than 20 countries. For the first time ever, an American whiskey (Michter's) was voted the World's Most Admired Whiskey.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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Barrel Global™ Launches New, High-End American Whiskey Experience with its “Kentucky Bourbon Retreat”

Bourbon Barrel Ownership Service Offers Bespoke Travel, Tasting, and Distilling Experience

Kentucky (March 21, 2024) – As the bourbon boom continues apace, and whiskey aficionados look for new and interesting ways to engage with their favorite brands, one company is introducing a travel, tasting, and distilling experience centered around America’s Native Spirit. Today, US-based Barrel Global announces the launch of a new bespoke service dubbed the “Kentucky Bourbon Retreat.” This immersive experience welcomes consumers and corporate clients to visit a distillery in Kentucky where they will distill their very own barrels of bourbon that will then be aged and bottled to their exact specifications. Interested customers may visit https://barrelglobal.com/retreat-2024/ to learn more and book their experience.

“Our Kentucky Bourbon Retreat democratizes barrel ownership by allowing individuals to create their very own batch of barrels with a truly bespoke mashbill. Distilleries typically require a minimum order of more than 100 barrels for such a service, but given our distillery relationships, we’re able to bring that minimum number down to a more palatable 10 barrels,” said Barrel Global Founder George Koutsakis.

A fully customizable itinerary awaits, as guests arrive in Kentucky for a three-day “once in a lifetime” bourbon-making adventure under the careful guidance and curation of an esteemed bourbon distiller. During the deep dive into bourbon-making, retreat attendees receive a tutorial in the art, science, excitement of distillation and barreling – which starts with selecting a mashbill to create a taste profile suited to your palate, tasting the new mash and the distillate, and making the correct cut between heads, hearts and tails before proofing the liquid. Under the watchful eye of the head distiller, guests return to the distillery on their final day in Kentucky to fill their own barrels with distillate, seal them, check for leaks, and finally roll them into the rickhouse.

Once the barrels are proofed, the distillery partner stores them for the required aging in their on-site warehouses until they are at the desired maturation and ready for bottling. Although bourbon is notoriously a waiting game, the owners of these newly-minted barrels may determine their future use – from personal consumption and corporate gifting to launching their own mini bourbon brand or reselling the barrels on the open market.

“Bourbon distilling has captivated a global audience, and this experience allows retreat attendees to step into the highly coveted role of “distiller” for a day under the careful tutelage of a highly trained distilling expert while respecting the traditions, legacies, and expertise that these notable craftspeople bring to the industry,” Koutsakis continued.

Pricing for this group-centric activity is $35,000 dependent on group size and barrel yield, which includes 10 newly-distilled bourbon barrels with a completely bespoke mashbill, full participation in the distilling process – from mashing and fermentation to distilling and barreling, hotel accommodations, dinner, and a comprehensive bourbon tasting. Additional guests may be added for an incremental cost.

In partnership with Hopkinsville, KY-based Casey Jones Distillery, the inaugural Kentucky Bourbon Retreat launches this month and is aimed at corporate clients, the hospitality industry, families, and friend groups – making it a truly universal experience for legal drinking age consumers. While Barrel Global is rolling out the service with one distillery partner, the company will expand with additional experiences and partners in the months ahead.

Follow Barrel Global on social media to keep up with the latest news and announcements:

Instagram: @barrelglobal | Facebook: @barrelglobal

ABOUT BARREL GLOBAL

One of the first front-facing barrel ownership companies in the US, Barrel Global works hand in hand with some of the most exciting, up-and-coming bourbon distilleries in the US to bring full barrel ownership to collectors, brands, and consumers. Founded by whisky expert and entrepreneur George Koutsakis, Barrel Global was created to simplify barrel ownership and make the experience as seamless and fun as possible. To guarantee the safety and security of the barrels, Barrel Global partners with distilleries and offers a state-of-the-art purchasing and stock management system for client use. Barrel Global is focused heavily on pushing the amazing bourbon and American Whiskey categories across the globe. Find out more at: https://barrelglobal.com/.

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BLADE AND BOW TEES UP PARTNERSHIP WITH PROFESSIONAL GOLFER AND MAJOR CHAMPIONSHIP WINNER WYNDHAM CLARK TO ELEVATE GOLFERS' GAME ON AND OFF THE GREEN

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Introducing The 19th Hole with Blade and Bow, A New Campaign Inviting Golfers of All Skill Levels to Ace their 18 Holes and Celebrate their 19^th

LOUISVILLE, Ky., March 19, 2024- Today, Blade and Bow Kentucky Straight Bourbon Whiskey announced The 19th Hole with Blade and Bow, a nationwide campaign providing golfers with bespoke tools and tips to improve their game, including expert techniques on the links and the perfect whiskey to refine their celebrations on the 19th hole. The brand has teamed up with pro golfer and bourbon-lover Wyndham Clark on a content series launching on social and digital this spring, captured by golf photographer Matt Hahn and videographer Jason Jahnke. Together, Clark and Blade and Bow will also launch a nationwide sweepstakes later in 2024, giving golfers the chance to join him on the course for a private round of golf followed by a celebratory round of Blade and Bow cocktails at the clubhouse.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9256851-blade-and-bow-partnership-with-professional-golfer-wyndham-clark/

"I'm excited to represent the parallel values of artistry and technique between golf culture and the craftsmanship of Blade and Bow's premium bourbon," said Clark. "The distillation of a quality whiskey requires the same discipline, determination and sportsmanship required to reach a professional level as an athlete. But what is equally as important is responsibly celebrating the wins and reflecting upon the losses, post-game, in the clubhouse, with the bespoke Blade and Bow hospitality that makes rounds anything but ordinary."

This campaign celebrates the intertwined heritages of golf and bourbon, offering enthusiasts the opportunity to elevate their experience on and off the green with the luxury surroundings, premier service, great company and signature bourbon cocktails that make Blade and Bow the leader of the clubhouse.

Known for his power off the tee and his finesse around the greens, Clark's pursuit of quality in his golf game also mirrors the meticulous creation of a whiskey like Blade and Bow. Distilled with a time-honored technique referred to as the Solera process, Blade and Bow is crafted with a unique approach to aging and blending that preserves the heritage of the historic Stitzel-Weller Distillery by blending bourbons of various ages within every bottle. Beyond the shared characteristics required to craft our whiskey and hone his pro golf skills, like many golfers, Wyndham celebrates his victories in moderation on the 19th hole, where Blade and Bow neat pours and cocktails are staples.

"At Blade and Bow, we're passionate about the legacy of enjoying a bourbon cocktail at the 19th hole," said Meghan Redler, Brand Manager for Blade and Bow at DIAGEO. "It's more than just a drink; it's a tradition, a moment of fellowship after the game, and a testament to the timeless connection between our whiskey and the golfing spirit. With this campaign and our new partners, we aim to elevate that experience even further."

Blade and Bow is also teaming up with additional pros in the space, including RoboGolfPro®, a revolutionary robotic swing training system, to provide an innovative resource that can help golfers take their games to the next level. To bring new competencies to a broader audience of golfers, Blade and Bow will host Swing Sessions at courses across the country in collaboration with RoboGolfPro® this spring and summer. The first-of-its kind tech observes golfers' swings and measures a performance baseline using Full Swing KIT Launch Monitor. Then - taking physical abilities and swing tendencies (good and bad) into account - the RoboGolfPro® is programmed to each golfer's personalized perfect swing. From there, the athlete holds the club while the swing motion is performed by the machine, allowing the golfer to feel their ideal swing motion and develop muscle memory, leading to fast development.

"Blade and Bow's commitment to enhancing the golfing experience extends beyond the clubhouse, and we're excited to collaborate with them to bring this training opportunity to both experienced and novice golfers," said Scot W.R. Nei, RoboGolfPro® Founder and Trainer. "Together, we'll provide a tangible tool to players of all skill levels, along with a delicious whiskey to refine their post-green experience during 19th hole celebrations."

With a commitment to excellence in both the craft of whiskey and the game of golf, Blade and Bow is dedicated to creating educational and unforgettable moments for whiskey- and golf-lovers alike. For more information on Blade and Bow, visit https://www.bladeandbowwhiskey.com/.

PLEASE SIP RESPONSIBLY.
BLADE AND BOW KENTUCKY STRAIGHT BOURBON WHISKEY, 45.5% ALC./VOL. STITZEL-WELLER DISTILLING CO., LOUISVILLE, KY.

ABOUT BLADE AND BOW
The Blade and Bow story began with the founding of the legendary Stitzel-Weller Distillery in 1935, a Louisville icon and home to the fathers and iconic brands of the bourbon category. With a commitment to craftsmanship and artistry, Stitzel-Weller Distillery reimagined what Kentucky Bourbon could be until distilling stopped in 1992. On the door of the Stitzel-Weller Distillery in Louisville, Kentucky, hung five brass keys, which is how this Blade and Bow bourbon name came to be.

Blade and Bow Kentucky Straight Bourbon Whiskey is crafted through a unique aging and blending process by blending bourbon of various ages to preserve the Stitzel-Weller Distillery into every bottle. The aromatic brightness of the young shines through the rich character and structure of the older liquid to ensure the union of ages is present in each bottle. With subtle notes of fresh fruit that includes hints of dried apricot, ripe pear, and a sweet roasted grain, the finish has notes of charred oak and warm winter spices.

PRODUCT INFORMATION
ABV: 45.5%
MSRP: $49.99

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT WYNDHAM CLARK
Born and raised in Denver, Colorado, Wyndham got an early start golfing at the age of 3 when his mom brought him to the driving range – he instantly fell in love with the game. By the age of 6, Wyndham had his first hole-in-one; by the age of 8, he got his first tournament win. Wyndham sustained success throughout his amateur and collegiate career culminating in a Pac-12 Title and Player of the Year award in 2017. He then quickly ascended to the PGA Tour shortly after graduating college in 2017. He broke through on the PGA Tour during his 2022-23 Season, which elevated him to the top of Golf's elite with his First Major Win at the 2023 U.S. Open. He has since followed up that success with a recent victory and course record at the AT&T Pebble Beach Pro-Am this past February, which has raised him to the #5 ranked golfer in the Official World Golf Rankings. He now has his sights set on more victories and becoming the #1 ranked player in the World.

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Barmen 1873 Bourbon and Country Superstar Lainey Wilson Collaborate for the Hold My Bourbon Bar Pop-Up in Nashville

The pop-up bar kicks off a multi-year partnership with Barmen 1873 Bourbon and the GRAMMY award winning artist.

GOLDEN, Colo., March 20, 2024  Barmen 1873 Bourbon is rolling out its first-ever celebrity partnership with none other than GRAMMY award winning country star Lainey Wilson. A Barmen 1873 Bourbon fan and cocktail enthusiast, Wilson will also bring Barmen 1873 on tour and share the bourbon love all year long for her Country's Cool Again Tour.

"Music and bourbon are the perfect pairing, and together, they hit all the right notes," said Alan Bremerkamp, Director of Marketing at Coors Spirits Co. "Just like Barmen 1873 Bourbon, Lainey Wilson breaks barriers and is blazing her own path, which makes her the perfect artist for us to collaborate with."

To kick off the multi-year partnership, Barmen 1873 Bourbon and Lainey Wilson are collaborating to bring 'Bell Bottom Country' to life with their Lainey Wilson themed pop-up bar, Hold My Bourbon Bar*. Bourbon and Lainey Wilson fans alike can expect a bar like no other. Completely decked out in Lainey's western flair and playing her music, the Hold My Bourbon Bar will serve cocktails made with Barmen 1873 Bourbon and inspired by Lainey, which are as follows:

• Wildflowers Old Fashioned: Inspired by Lainey Wilson's song Wildflowers and Wild Horses, this is the drink for those who were born tough as nails and are hitchin' a ride on glory's train.
• Buckle Up: Inspired by Lainey Wilson's song, Heart Like A Truck, this is the drink for those with a heart like a truck, this drink is as good as it is tough.
• Wild Horses Manhattan: Named after Lainey's fan group, this cocktail highlights Barmen 1873 Bourbon's coffee and chocolate notes, both of which are Lainey's favorite flavors.

In addition to the good vibes, 100% of proceeds from the pop-up experience will go to Lainey Wilson's charitable fund, Heart Like A Truck, which supports a variety of causes focused on changing lives for the better and celebrating triumph. More information about Heart Like A Truck can be found at https://laineywilson.com/hlat/.

"2024 has been an incredible year so far, and I'm thrilled to have Barmen 1873 Bourbon come along for the ride. Together, we'll create memories for all my fans, starting with the Hold My Bourbon Bar, which will serve some delicious cocktails that I had the pleasure of helping create," said Wilson "I'm also so excited to share that 100% of the proceeds will support my Heart Like A Truck fund to help give back to communities and organizations across the globe."

The Hold My Bourbon Bar pop-up will be open April 5-6, 2024 from 6:30-11:00 PM CT and Sunday, April 7, 2024 from 4:30-9:00 PM CT at GoodTimes Full Service Bar (1529 4th Ave S., Nashville, TN 37210). Tickets are required to enter Hold My Bourbon Bar and are available at www.HoldMyBourbonBar.com for $10. With the purchase of a ticket, consumers are granted access to the bar and receive two free drinks and light bar bites. Attendees must be 21+ to experience Hold My Bourbon Bar.

To learn more about Hold My Bourbon Bar, visit www.HoldMyBourbonBar.com.

*MUST BE 21 YEARS OR OLDER TO PURCHASE A TICKET FOR ENTRY INTO THE HOLD MY BOURBON BAR POP-UP. For more information about the Hold My Bourbon Bar pop-up, visit www.HoldMyBourbonBar.com. Consumers are solely responsible for keeping record of purchase and showing legally recognized proof of age to gain entry into the Hold My Bourbon Bar pop-up experience. Tickets are limited and sold on a first come, first serve basis. Up to two tickets per person allowed.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

ABOUT COORS SPIRITS CO.
Coors Spirits Co. was established in 2023 to house Molson Coors' growing spirits division as part of the company's shift from a beer company to a total beverage company. Molson Coors' entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.

ABOUT LAINEY WILSON
GRAMMY award winning, prolific singer-songwriter, Lainey Wilson has earned the enthusiasm and praise of the industry. Critically acclaimed and touted as 'Entertainer of the Year,' the Louisiana native has made a name for herself as one of music's hottest and most sought-after artists of this generation. Nearly 10 years to the day after leaving her small farming community in a camper trailer to chase her dreams in Nashville, she earned her first PLATINUM certified song, and won over legions of fans across the globe with her signature sound and aesthetic, blending traditional Country with a modern yet retro flare. Wilson, with six No.1 songs to date, has become the lead female artist with the most No.1's this decade along with two GRAMMY nominations. Making her acting debut in Season 5 of Paramount's smash hit series Yellowstone, Wilson has become a triple-threat in the industry, claiming the roles of singer, songwriter, and actress.

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Penelope Bourbon returns to Rio

Limited-release straight bourbon whiskey features double cask finish of honey and Amburana

ROSELLE, N.J., March 18, 2024 - Looking for a carnival in a bottle? Penelope Rio is set to deliver. Arriving on shelf in March, Penelope Rio will be available at a suggested retail price of $89.99 per 750-ml bottle. This year's installment will have a limited allocation of 5,000 (6-in) cases.

Inspired by the joy of Brazil, Rio delights the senses with a double cask finish of American honey and Amburana, a Brazilian hardwood. The two finishes combine to deliver a rich and sweet experience with surprising depth.

"Our latest Rio release is a party in a bottle – the finishes complement each other so well, resulting in a fun and surprising mix of flavors," said Michael Paladini, founder of Penelope Bourbon. "This year's release delivers a dessert sweetness combined with a nice baking spice on the finish. It's a fantastic and different combination of rich and sweet, with depth."

The bourbon features an aroma of sweet honey coupled with notes of cinnamon rolls; a rich body with notes of gingerbread, honey, nectar and baking spice; and a savory finish highlighted by subtle notes of honey and spice. Bottled at 98 proof, Rio's blended four-grain mash bill consists of 74% corn, 16% wheat, 7% rye and 3% malted barley.

"Penelope Rio is one of the more complex finishes we release," said Daniel Polise, founder and master blender of Penelope Bourbon. "We're really happy with how this one turned out, and we can't wait to see it on the shelf."

Last year's Penelope Rio release received 92 points from Whisky Advocate. It is part of the company's Cooper Series, which takes Penelope straight whiskeys on a world tour. The other members of the series include Tokaji Cask Finish, Rosé Cask Finish and Valencia. A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has been one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope boasts a series of straight bourbon and rye whiskey expressions that are all uniquely blended and finished. Remarkably smooth and flavorful, Penelope is perfect whether sipping neat or mixing in a cocktail.

Penelope's core expressions, Four Grain, Barrel Strength, Architect and Toasted Bourbon, have received over 35 combined awards and industry accolades. In 2023, the brand won Double Gold at the San Francisco World Spirits Competition and Best In Category at the ASCOT Awards – both for its Private Select.

In addition to its cornerstone expressions, Penelope continues to introduce new and innovative limited releases within its Cooper Series, Private Select and Founders Reserve lines.

Today, Penelope Bourbon is sold in over 40 states and three countries. Proving that with enough love, care and hard work, anything is possible.

For more information about Penelope, please visit penelopebourbon.com and follow on social media @penelopebourbon (Instagram / Facebook).

CONTACT:

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Bespoken Spirits Grand Opening Celebrates Innovation in Bourbon Aging

Join Bespoken Spirits and Hell House Whiskey in Lexington for a Night of Bourbon Tastings, Music, and Special Guest Appearance by Lynyrd Skynyrd

LEXINGTON, Ken., March 19, 2024 Bespoken Spirits, the innovative California bourbon maker known for its pioneering approach to bourbon aging, is excited to announce the grand opening of its new headquarters in Lexington, Kentucky. The grand opening event is scheduled for March 27th, 2024, from 6 PM to 8 PM at their new distillery in Greyline Station. This marks a significant milestone as Bespoken Spirits transitions its operations to the heart of bourbon country.

"Kentucky's signature bourbon industry continues to see historic momentum," said Gov. Andy Beshear. "This growth is not possible without quality companies like Bespoken Spirits believing in Kentucky and the business-friendly environment we have established. This grand opening marks a welcome addition to Lexington and an exciting next step for the company. I am thrilled to see Bespoken's success here in the commonwealth."

To celebrate its grand opening, Bespoken Spirits and Hell House Whiskey are thrilled to host a special appearance by one of its esteemed Artist Partnerships, Lynyrd Skynyrd. The legendary rock band will join the festivities, and participate in a bottle signing event for their Hell House Whiskey at Total Wine & more the next day from 12 PM to 2 PM followed by their concert at Rupp Arena. Attendees of the grand opening event at Greyline Station can expect an evening filled with tastings of Bespoken Spirits' exceptional bourbons, music, and the chance to mingle with industry experts and bourbon aficionados alike.

Mayor Linda Gorton stated "I was happy to be involved in recruiting Bespoken Spirits to Lexington. Bespoken Spirits is a perfect fit for Lexington. Agriculture technology companies are attracted to our city because of its quality of life, highly educated workforce, and deep roots in agriculture. By integrating technology into the art of bourbon aging, Bespoken Spirits is now ushering in a new era of craftsmanship here in bourbon country. Welcome, Bespoken Spirits!"

"We're excited to open our doors in Lexington and share our innovative approach to bourbon with the community," said Peter Iglesias, CEO of Bespoken Spirits. "This marks the beginning of an exciting chapter for us, and we look forward to contributing to Kentucky's rich bourbon heritage."

Schedule of Events:

March 27, 2024
6:00PM – 8:00PM EST
Bespoken Spirits Grand Opening
101 Loudon Ave, Ste 136
Lexington, KY 40508
Free entry.

March 28, 2024
12:00PM – 2:00PM EST
Hell House Meet and Greet / Bottle Signing with Lynyrd Skynyrd
Total Wine & More
2321 Sir Barton Way Suite 165, Lexington, KY 40509
On-site bottle purchase required.
8:00PM EST
The Sharp Dressed Simple Man Tour
Rupp Arena
430 W Vine St, Lexington, KY 40507
Tickets available online.

About Lynyrd Skynyrd

Few ensembles have had the deep impact in creating a lifestyle as Skynyrd has. The band travels forward with a primary mission of celebrating a legacy that honors all whom have had a resonating contribution to the lives of hundreds of millions of fans globally. Former original members Ronnie Van Zant, Gary Rossington, Allen Collins, Steve Gaines, Billy Powell, Bob Burns, Leon Wilkeson and Ed King alongside others will forever remain significant contributors to this indelible repertoire and the band's colorful history. Today, Lynyrd Skynyrd rocks on with a current line-up featuring Johnny Van Zant, Rickey Medlocke, Mark "Sparky" Matejka, Michael Cartellone, Damon Johnson, Keith Christopher, Peter Keys, Carol Chase and Stacy Michelle.

The rock and roll powerhouse continually tours, and with a catalog of over 60 albums, billions of streams, and tens of millions of records sold, Rock & Roll Hall of Famers Lynyrd Skynyrd remain a cultural icon that appeals to all generations.

About Bespoken Spirits

Bespoken Spirits is a groundbreaking modern spirits company revolutionizing the industry with its sustainable maturation process, backed by $2.6 million in seed funding from market leaders such as billionaire T.J. Rodgers and MLB legend Derek Jeter. Bespoken uses the same all-natural elements of wood, toast, and char that traditional distillers use, but thanks to a combination of inserting toasted micro staves and a proprietary process they have that tailors natural flavors from billions of possible combinations, they're able to produce premium quality products mindfully while using less wood, water, time and energy required by traditional barrel aging. They have tested over 5,000 unique whiskey variations and have created a range of whiskey that has won over 180 medals in the past 3 years including ASCOT awards, American Distilling Institute, San Francisco World Spirits Competition, World Whiskies, New York World Wine & Spirits, and more.

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MONKEY SHOULDER GIVES A FRESH MIX TO ITS BOTTLE FOR AN EVEN MORE STYLISH SIP

LONDON, March 18, 2024  Award-winning* Monkey Shoulder whisky, the 100% malt whisky made for mixing, is revealing a fresh new look and feel to its bottle, the first major change to the brand's hero bottle since it started shaking up the traditional whisky category in 2005. The changes include a bold refresh of the label and a lighter bottle - up to 25%** in glass reduction - providing an even better cocktail-making experience. Get ready to party with a new look.

The lowdown on the slimdown: The new and improved Monkey Shoulder bottle will be implemented across both The Original and Smokey Monkey varieties of the whisky and is more than just a glass reduction. Refreshingly light, the new look includes a longer neck for an easier pour, for both bartenders and consumers making whisky cocktails at home.

A premium look for a premium whisky: Of course, the new look matches the liquid within; the new split-label design and the enlarged brand logo oozes premium and is perfect for being displayed proudly on the whisky shelf or back bar. Fans of Monkey Shoulder's "three monkeys" badge need not fear, as it still features pride of place on the new label.

Optimised with AI, approved by you: The innovations to the design were delivered thanks to an AI-powered visual analysis to test key features and label viewability, followed by rigorous consumer testing. This led to a new look bottle and label that not only maintained its premium cues and distinctiveness but was approved by fans of the brand.

Everything remixed but the recipe: Inside the bold new bottles is the same award-winning liquid loved around the world. Made with single malt whiskies from the Speyside region of Scotland, selected in small batches then married together, Monkey Shoulder Original Malt Whisky retains its rich, smooth, and fruity flavour.

Ifan Jenkins, from Monkey Shoulder says: "Just like our cocktails, we wanted to mix things up when it came to our look. The eye-catching, new-look bottle has been designed not only to improve the cocktail-making experience with its glass-reduction, but also stand out from the crowd (just like the liquid inside). It's with this bold new look that we're looking forward to shaking up the drinks' cabinets of Monkey Shoulder fans around the world, as well as grabbing the attention of those starting to explore the world of whisky for the first time."

The newly packaged bottle will be available in mid-2024 in countries where Monkey Shoulder is sold, available in the best bars and retailers globally.

Notes to Editor:

*Monkey Shoulder Original Malt Whisky has won Gold in the International Spirits Challenge in 2014, 2015, 2016, 2017, 2018, 2020 and 2021.
**23% reduction in glass weight in 70cl bottles and 25% reduction in glass weight in 1L bottles.

About Monkey Shoulder

In 2005, Monkey Shoulder, the world's first made for mixing blended malt whisky, burst into the world of whisky, and it has been breaking the conventions of the category ever since. Developed as the ultimate mixing whisky for cocktails, Monkey Shoulder Original Blended Malt Scotch Whisky is blended in small batches of Speyside's finest single malt whiskies then married together. Rich, smooth and fruity, the original blend is bold enough to be mixed, yet balanced enough to enjoy neat. This unique blend gets its name from when turning the malting barley was still done by hand.

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CROWN ROYAL LAUNCHES HIGHLY ANTICIPATED FLAVOR INNOVATION CROWN ROYAL BLACKBERRY FLAVORED WHISKY

This Limited Time Offering joins the Canadian Whisky Brand's flavor portfolio alongside Regal Apple, Peach, Salted Caramel, and Vanilla Just In Time for Spring

NEW YORK, March 13, 2024  - Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky. This new liquid is the perfect addition to the brand's flavor portfolio for spring and summer and has already taken social media by storm with  consumers +21 sharing their love for the new flavor and exploring their own cocktail innovations.

To create this extraordinary blend, Crown Royal whiskies were carefully selected by the brand's master blender and infused with the juicy flavor of fresh blackberries. The harmonious notes of this summer fruit complement the signature richness of Crown Royal Blended Whisky. The result is a vibrantly delicious whisky, bursting with the luscious flavor of blackberry and the distinctive smoothness of Crown Royal.

On the nose, aromas of sweet blackberry sauce with a dash of whisky complement vanilla balanced with a cooked and slightly tart blackberry taste. This expression leaves you with hints of creamy vanilla and caramel, reminiscent of a blackberry crumble.

"Crown Royal has always led through an innovative approach to whisky, pushing boundaries to deliver exceptional and exciting flavor profiles to consumers. Our newest addition, Crown Royal Blackberry Flavored Whisky, is no exception to this rule." says Jesse Damashek, Sr. Vice President North American Whiskeys at Diageo. "This new whisky is a testament to our dedication to innovation, as we aim to cater to the evolving preferences of loyal Crown drinkers and spirit connoisseurs alike. I am thrilled to see the enthusiasm and excitement from consumers as they embrace this delicious addition to our lineup."

Crown Royal Blackberry Flavored Whisky stands out as a versatile blend, showcasing its adaptability across various hosting occasions. The brand emphasizes this versatility through its four recommended cocktails - Royal Blackberry Lemonade, their signature serve that perfectly balances the sweetness of blackberries with a burst of lemon, Crown Royal Blackberry Bramble, Crown Blackberry Collins, and a Royal Blackberry Mojito. Each of these serves is a modern take on classic cocktails, illustrating the whisky's ability to reinterpret familiar favorites . Whether it's a lively country outdoor gathering that calls for a Crown Royal Blackberry Bramble or a laid-back summer pool-party soiree fit for a cold Crown Blackberry Collins, Blackberry Flavored Whisky ensures a diverse range of juicy flavors to suit every hosting need.

With Royal Blackberry Lemonade already becoming the drink of the summer, this one-time limited offering is rolling out nationwide with a suggested retail value of $26.99.

Crown Royal invites everyone 21+ to a flavor-filled journey this summer. Please remember to drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Flying Ace Straight Bourbon Stands in Support of United States Military, First Responders and Their Families

Michigan-Based Whiskey Company Pledges to Memorialize and Raise Awareness for Courageous Heroes

HOLLAND, Mich., March 11, 2024   Flying Ace , an American-made bourbon company, today announced an educational scholarship program with non-profit organization Folds of Honor , commemorating the sacrifices made by fallen or disabled American military personnel and first responders. Rooted in th e indomitable spirit of generations of American aviators who epitomized the ideals of courage and precision, Flying Ace embarks on this new partnership through educational scholarships, awareness campaigns and fundraising initiatives.     

Folds of Honor has been a beacon of hope since its inception in 2007, having awarded over 52,000 scholarships and making a significant $244 million educational impact on the spouses and children of America's fallen or disabled military members. In 2022, Folds of Honor extended its support to include the families of first responders, furthering its mission to make a positive impact on the lives of those affected by the ultimate sacrifices made for the nation.

"We are proud to contribute to this noble cause by sponsoring four scholarships in 2024," said Ali Anderson, National Sales Director for Flying Ace. "This sponsorship reflects Flying Ace's dedication to giving back to our community and to ensuring the families who have sacrificed so much for our country receive the educational opportunities they deserve."  

As part of the commitment to Folds of Honor, Flying Ace, a prominent brand in the CraftCo . portfolio of premium spirits, will raise awareness for this worthy cause at spirits retailers throughout the country, on social platforms and across media channels. Special point-of-sale materials, including bottle neckers, featuring the partnership logo, will be applied to all bourbon expressions of Flying Ace at over 450 retail locations beginning in April. These point-of-sale pieces will include a QR code, providing consumers with a convenient way to make donations to Folds of Honor via a dedicated landing page on the Flying Ace website. All funds generated from these consumer donations will benefit the charity directly. In addition, the brand served as the Liberty Sponsor for the non-profit's Inaugural Gala in Detroit on March 9, 2024, marking a significant moment in the partnership and showcasing the shared values of both organizations in the collective effort to create a positive impact.

"We are extremely appreciative for Flying Ace's support of our shared mission and pleased to join with them in making a meaningful impact through education together," said Lieutenant Col. Dan Rooney, founder and CEO of Folds of Honor. "The team at Flying Ace understands the importance of an education and is committed to assisting those who need and deserve our help."

Flying Ace invites everyone to join in supporting Folds of Honor's mission and looks forward to a year of impactful initiatives that will make a lasting difference in the lives of those who have sacrificed for the nation.

About Flying Ace:

Made for those who chart their own course.  Flying Ace straight bourbon whiskey is inspired by generations of American aviators who melded a maverick spirit of adventure with a commitment to precision in their endeavors. Flying Ace produces small-batch, American-made bourbons that are blended using artful craftsmanship in Holland, Michigan. Their smooth and well-balanced flavor profiles pay tribute to Michigan's history of producing some of the finest aviators and airplanes in the world. Please visit https://flyingacespirits.com for additional information.

About Folds of Honor:

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master's degree, doctorate, or professional program. Funds for a second bachelor's degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 52,000 scholarships totaling about $244 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org 

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Old Forester® Releases 117 Series: High Angels' Share

Celebrates first release under Assistant Master Distiller Caleb Trigo

LOUISVILLE, Ky., March 6, 2024 - Old Forester^® today releases High Angels' Share, an expression from its celebrated 117 series. 

This limited-edition whiskey is the result of low-yield barrels, providing consumers with a taste of this specific facet of the aging process, and resulting in a rich, layered concentration.

Bottled at 110 proof (55% ABV) in a 375 ml bottle, the expression is full-bodied with dark flavor notes, dried fruits and herbaceous qualities.

"When walking into our aging warehouses, the aroma of evaporating whiskey is immediately evident," said Assistant Master Distiller Caleb Trigo. "That smell is commonly called Angels' Share – the angels taking their portion of the bourbon. Barrels with high evaporation concentrate flavors. We are pleased to bring those flavors directly to consumers through this unique bottle."

High Angels' Share is from The 117 Series, a limited-expression lineup that debuted in Spring 2021. Old Forester releases three different 117 expressions annually. It will be offered in very limited quantities for purchase today at the Old Forester Distillery at $59.99 per bottle and will be available in our online store in a two-bottle set for $119.98.  Guests visiting the distillery for tours between now and March 20 will have the opportunity to sample High Angels' Share and purchase a bottle, under the distillery's special release policy. It will also be available at select Kentucky retailers.

This release is the first since Trigo was named Assistant Master Distiller in February 2024.

To celebrate that milestone, Trigo will meet consumers at Old Forester Distillery on March 6 and lead special tastings of High Angels' Share. The distillery will be celebrating with pastries and coffee from one of Trigo's favorite local bakeries.

Taste Notes
Color: Burnt orange
Aroma: Rich caramelized citrus peel, brown sugar, oak and pumpkin spice
Taste: Caramel, lightly charred oak, sweet coconut, citrus peel with a hint of spice
Finish: Long caramelized citrus

For more information on Old Forester, please visit OldForester.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

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CROWN ROYAL TEAMS UP WITH HOUSTON LEGEND BUN B TO KICK OFF RODEOHOUSTON® AND CELEBRATE LOCAL ARTISTRY

The award-winning whisky brand returns to RODEOHOUSTON as an official sponsor to showcase and giveback to those who keep rodeo culture thriving

HOUSTON, March 5, 2024- Award-winning whisky brand Crown Royal returns to the 2024 Houston Livestock Show and Rodeo™ as a title sponsor to celebrate the rich culture in Houston surrounding the rodeo. This year, Crown Royal has teamed up with Houston Legend Bun B to kick off the rodeo festivities. The brand also debuted the Crown Royal Saloon & Showroom, which spotlighted rodeo fashion and encouraged rodeo-goers to "tip their hat" to the local artisans who continue to keep rodeo culture from fashion, music, design and more, thriving. Rodeo goers are invited to visit the Crown Royal Saloon & Showroom during Go Tejano Day weekend (March 8 – 10) and pay homage to the pioneers of rodeo fashion and culture.

On February 29, Crown Royal kicked off the rodeo festivities with Houston native, Bun B, and hosted "Hats Off to Houston," an intimate dinner attended by the city's tastemakers and fashion trendsetters. The celebration raised a glass to the Houston legend and the local artistry that is at the heart of Houston's rich culture.

"Nobody does rodeo better than Houston," said Bun B. "I'm excited to partner with Crown Royal and open RODEOHOUSTON with some of my closest friends who inspire some of my creativity. From the music, arts, food and fashion, I am excited to tip my own hat to those who keep Houston and rodeo culture and lifestyle alive."

Over Black Heritage Day weekend (March 1 – 3), the brand officially opened the Crown Royal Saloon & Showroom at the Houston Rodeo showcasing local artisans, honoring the originators of Black and Tejano fashion and western culture. The brand enlisted social media viral sensation Maurice Kamara of The People Gallery as the brand's fashion correspondent, capturing the evolving fashion at RODEOHOUSTON, including interviewing rodeo goers and performers like Bun B on their outfit inspirations.

Rooted in its ethos of generosity, Crown Royal will donate up to $20,000 to Magpies and Peacocks, tipping its hat to the nation's only 501 (c)3 non-profit design house dedicated to the collection and sustainable reuse of post consumer clothing, throughout Black Heritage Day weekend and Go Tejano Day weekend. Their sustainability efforts will show up through various moments at the Saloon & Showroom, with one of a kind reimagined Crown Royal purple bag hat bands as well as a visual merchandise display showcasing the rising popularity of western wear. Throughout the two weekends at The Crown Royal Saloon & Showroom, guests 21+ can share a symbolic hats off gesture or visit @CrownRoyal on Instagram to trigger a $1 donation to Magpies and Peacocks**.

Crown Royal is proud to sponsor The Houston Livestock Show and Rodeo and to align with an organization that promotes agriculture by hosting an experience that educates, entertains and supports Texas and Western heritage. As a brand, Crown Royal continues to mine for innovative ways to reinvest in this important community.

"Crown Royal has had the pleasure of working with many legends – from sports to music and more. The Houston Rodeo is no different and we're honored to be able to sponsor this iconic event each March," said Hadley Schafer, VP, Crown Royal. "What better way to kick off Rodeo other than with Houston legend, Bun B? Local partnerships are at the heart of the brand. We're excited to lend our platform to local artists and tip our hats to the next generation."

No matter how you decide to celebrate the rodeo season this year, please drink responsibly.

**$1 donation to Magpies and Peacocks Inc., 908 Live Oak, Houston, TX 77003, https://magpiesandpeacocks.org/, (832) 299-5609, per qualifying consumer action as determined by Diageo Americas, Inc. 1 donation per tip of hat per person at CROWN ROYAL area at Houston Livestock Show & Rodeo bet. 3/1 & 3/3 and 3/8 & 3/10; 1 donation per comment on social media in response to CROWN ROYAL post bet. 3/7 & 3/10. Maximum donation: $20,000. (No minimum donation). Donation made by Crown Royal Generosity Fund, a corporate donor advised fund with Diageo North America, Inc. as donor and Fairfield County's Community Foundation as advisor.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $600 million to the youth of Texas and education. The 2024 Rodeo is scheduled for Feb. 27 – March 17. The 2024 World's Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 22 – 24. For more information, visit rodeohouston.com and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.

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A TASTE OF GREEN: BAILEYS PARTNERS WITH IAN CHARMS TO INTRODUCE AN EXCLUSIVE ST. PATRICK'S DAY COLLAB FOR YOU AND YOUR COCKTAIL

Ushering in the second Baileys Treat Couture drop to make the ultimate fashion statement this spring

NEW YORK, Feb. 29, 2024  St. Patrick's Day is now only a short leap away as we gear up to celebrate the Emerald Isle. With the turn of the season comes an invitation to swap out your drab winter wardrobe for brighter spring hues because this just in - green is the new black. This St. Patrick's Day, Baileys Original Irish Cream Liqueur is partnering with celebrity-loved jewelry brand Ian Charms to release an exclusive charm collaboration that will make the ultimate fashion statement for the holiday. The two iconic brands are celebrating their Irish roots with a limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set to make sure both you and your cocktail have the perfect touch of green for your celebrations.

"Baileys has been a beloved treat in my family for generations and it's exciting to finally be partnering with a brand that lets me celebrate my Irish heritage," says Lisa Sahakian, Founder and CEO of Ian Charms. "Designing this charm set was incredibly fun and we're thrilled to be offering our customers something truly unique to celebrate St. Patrick's Day with."

The Baileys x Ian Charms Necklace & Cocktail Charms Set includes two distinct pieces – a necklace to complement any outfit and a cocktail charm to adorn onto the stem or rim of your cocktail glass. The design features an eccentric combination of handmade charms, beads and pearls inspired by Baileys Original Irish Cream Liqueur's unapologetically delicious ingredients and cocktails. The one-of-a-kind charm set also pulls elements from the limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur as well as quintessential Irish emblems, making this set the perfect accessory for your St. Patrick's Day celebrations.

"We are delighted to be releasing this limited-edition collaboration with a beloved brand like Ian Charms to give adults a new way to indulge in St. Patrick's Day celebrations," says Camille Hemming, Senior Brand Manager of Baileys & Liqueurs, DIAGEO North America. "Between the classic Baileys Original Irish Cream Liqueur or the green-themed Baileys Vanilla Mint Shake that's making a return for the holiday, we hope to offer more ways than one to toast to our brands' Irish roots."

"This exclusive drop marks Baileys' second piece of Treat Couture, fashion-forward collaborations that inspire adults to indulge in unique wearable creations. To celebrate the indulgence of fashion in the lead up to St. Patrick's Day, treat yourself to a signature cocktail featuring beloved Baileys Original Irish Cream Liqueur and minty green limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur."

BAILEYS ESPRESSO MARTINI
Ingredients:

• 1.5 oz Baileys Original Irish Cream
• 0.75 oz espresso
• 0.75oz Ketel One Vodka
• Coffee Beans, to garnish

Method:

• Fill shaker with ice
• Add all ingredients and shake
• Strain into a cocktail glass
• Garnish with coffee beans

VANILLA MINT MARTINI
Ingredients:

• 2 oz Vanilla Mint Shake
• 0.5 oz Fernet Branca Menta
• 3-4 dashes Absinthe

Method:

• Shake with 1 ice cube for dilution
• Strain into cocktail glass
• Garnish with grated chocolate + mint sprig

The limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set is available exclusively on IanCharms.com while supplies last. Ian Charms is a female-owned, handmade jewelry company based in LA that has amassed a loyal fan base of celebrities and consumers alike. Ian Charms will donate all proceeds from the charm set sales to CurePSP, and Baileys will match the amount with a donation to the National Association of Women Business Owners (NAWBO), a non-profit educational foundation supporting emerging and established women entrepreneurs.

Baileys encourages consumers of legal drinking age to treat themselves responsibly this season. For more information, please visit www.BAILEYS.com.

ABOUT IAN CHARMS
Ian Charms is a female owned, handmade jewelry company based in LA. Named "Ian" charms because the creator's last name (Lisa Sahakian), like many Armenian names, ends in those three letters. For those who like to adorn their necks and wrists with a more personal flair, Ian Charms will work with you to craft a custom piece, just start the process by ordering the type of custom jewelry you'd like. Notable fans of the brand include Justin Bieber, Dua Lipa, Julia Fox & Doja Cat, among others.
IanCharms.com
@iancharms

About NAWBO & NAWBO Institute
Founded in 1975, NAWBO is the unified voice of America's more than 14 million women-owned businesses representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries. NAWBO develops programs that help navigate women entrepreneurs through the various stages of their business growth. To learn more about NAWBO, please visit www.nawbo.org. To learn more about NAWBO's non-profit educational foundation, the NAWBO Institute, please visit www.nawbo.org/university.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

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BALMAIN AND OLIVIER ROUSTEING TOAST TO PARIS WOMEN'S FASHION WEEK WITH A JOHNNIE WALKER BLUE LABEL CUSTOM COCKTAIL AT THE POST-SHOW CELEBRATION AT LE BRISTOL

PARIS, Feb. 29, 2024 /Olivier Rousteing and Balmain celebrated their Paris Women's Fashion Week Fall-Winter 2024 show with an intimate after party hosted at Le Bristol, toasting with a JOHNNIE WALKER BLUE LABEL custom cocktail.

Olivier Rousteing's closest friends – including global fashion, music, film and entertainment notables - danced the night away, celebrating the designer's latest collection with a curated selection of JOHNNIE WALKER BLUE LABEL cocktails.

WHO: Olivier Rousteing, Alessandra Ambrosio, Taylor Hill, Tina Leung, Ashley Park, Jordan Hames, Hande Ercel, Paul Forman, and other special guests.

WHERE: Le Bristol, Paris

WHEN: Wednesday, 28^th February 2024

Disclaimer: This press release is not directed to France or any other country with restrictions related to advertising of alcoholic beverages. The press release shall not be published in French media nor be directed at the French public. This Press Release must not be translated into French Language. Drink responsibly|DrinkIQ.com

Please drink responsibly and please do not forward to anyone under the legal purchase age.

NOTES TO EDITORS

About Johnnie Walker:

Johnnie Walker is the world's number one Scotch Whisky brand (IWSR 2022), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else. Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 21 million cases sold annually (IWSR, 2022), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

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