Highlands Distilling Trooper’s Virginia Single Malt Whiskey

Highlands Distilling Trooper’s Virginia Single Malt Whiskey 47.5%-ABV 750ml.

Read More

Whiskey Thief Underwater Sunshine Festival

Whiskey Thief Underwater Sunshine Festival 55%-ABV 750ml.

Read More

BUFFALO TRACE DISTILLERY ESTABLISHES A NEW ERA OF ULTRA-AGED AMERICAN WHISKEY WITH INTRODUCTION OF EAGLE RARE 25 BOURBON

Eagle Rare 25 is the oldest expression released from the Eagle Rare portfolio and the first-ever innovation to come from the Distillery's experimental Warehouse P

FRANKFORT, Ky., Oct. 26, 2023-- Buffalo Trace Distillery today announces the release of Eagle Rare 25, an ultra-aged bourbon that exemplifies the Distillery's relentless commitment to innovation and honoring tradition but embracing change. At 25 years old, Eagle Rare 25 marks the oldest expression released from the Eagle Rare portfolio. Defying existing perception of ultra-aged bourbon with its smooth, complex flavor profile, Eagle Rare 25 is a remarkable result from the World's Most Award-winning Distillery's multi-decade and $20-million-dollar-plus experimental program.

Driven by a belief that the world's best whiskey has yet to be created and the idea that the category is bound only by the ideas that have yet to be considered, Buffalo Trace Distillery has conducted thousands of experiments over the years to test a variety of factors impacting the aging and maturation of whiskey, including barrel char levels, temperature, airflow, light, barrel placement, and more. Eagle Rare 25 is the first release from Warehouse P, one of Buffalo Trace Distillery's two experimental warehouses. A purpose-built, state-of-the-art warehouse, Warehouse P was constructed to test if it was possible to extend favorably both the aging and maturation processes typical for American whiskey and bourbon. 

"Eagle Rare 25 defies the conventional limits of typical bourbon aging," remarked Buffalo Trace Distillery Master Distiller Harlen Wheatley. "When crafting whiskey in conditions like those we experience in Kentucky, two reactions happen over time: more liquid is lost due to evaporation – also known as angel's share - and extraction of flavors from the barrel becomes more intense, often leading older whiskeys to taste over-oaked, astringent, and dry. The unique set of aging conditions in Warehouse P has allowed us to create a 25-year-old bourbon that smooths out the extractions and highlights the desirable flavors found in ultra-aged American whiskey products."

While time in the barrel contributes to creating an ultra-aged bourbon, it is the marriage of age and maturity, or how factors including oak type, barrel char, temperature, humidity, and barrel placement alter the whiskey over time, that creates a truly outstanding taste experience.

"We closely monitored Eagle Rare 25 throughout the aging process and discovered that the impact over time due to controlled, extended aging was optimally mature whiskey – by that, I mean whiskey that is uniquely smooth and complex with deep, mature flavors around every corner," Wheatley added. "Eagle Rare 25 is unlike any other extra-aged bourbon on the market today. We are quite proud of this bourbon."

Eagle Rare 25 boasts notes of intense cherry, oak, dark chocolate, and an icing drizzle beginning on the nose; the palate is a balance of vanilla, dark fruit, and butterscotch, followed by an extremely long finish with lingering notes of rickhouse floor, baking spice, and black pepper.

Eagle Rare 25 was bottled upon reaching its silver anniversary in the barrel, symbolized by the custom sterling silver wing hand-hammered to encase each hand-blown crystal decanter perfectly. Opening the custom display box reveals an eagle's outstretched wings framing the 101-proof bourbon, which also contains an elegant glass eagle inside the bottle. This dramatic presentation is befitting the exceptional nature of this rare, first-of-its-kind bottling.

"Around the globe, an eagle's wings symbolize freedom and the opportunity to reach higher. It's also a reminder for us at Buffalo Trace Distillery to never settle in our pursuit of crafting the perfect bourbon," noted Andrew Duncan, Global Brand Director at Buffalo Trace Distillery. "In service of that relentless pursuit, Eagle Rare 25 is the pinnacle of American whiskey to date from our Distillery, and our Eagle Rare brand is the perfect portfolio to showcase this barrier-breaking expression."

Approximately 200 750ml bottles of Eagle Rare 25 will be released to select retailers, bars, and restaurants globally beginning November 2023 at a suggested retail price of $10,000 per bottle. The expression joins the Eagle Rare lineup of Eagle Rare, Double Eagle Very Rare, and Eagle Rare 17-Year-Old, released each fall as part of the Buffalo Trace Antique Collection.

For more information, please visit https://www.buffalotracedistillery.com/our-brands/eagle-rare/eagle-rare-25.html.

About Buffalo Trace Distillery
Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery's rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as listed on the National Register of Historic Places. The Distillery has won 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. Buffalo Trace Distillery also has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery's efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/media

Read More

WILD TURKEY® UNVEILS GENERATIONS, A HISTORIC RELEASE HONORING THREE GENERATIONS OF BOURBON MAKING MASTERY

Wild Turkey® Generations marks the first time Jimmy, Eddie and Bruce Russell have collaborated on a single whiskey; the result is a harmonious, high-proof blend of 9-, 12-, 14- and 15-year-old bourbons that celebrates the family's remarkable legacy

LAWRENCEBURG, Ky., Oct. 26, 2023-- Wild Turkey Distilling Company is proud to unveil Wild Turkey Generations, a first-ever collaboration from three generations of the iconic Russell family of whiskey makers. This ultra-premium and highly limited release from the storied Wild Turkey distillery reflects more than a century of bourbon-making prowess; it is an expert blend of four hand-selected whiskies that showcase the varied palates, personal preferences and exacting expertise of Jimmy, Eddie and Bruce Russell. Generations represents a once-in-a-lifetime opportunity to experience a whiskey created by the legendary grandfather, father and son trio, and this historic and extremely rare release is the first to feature the signatures of all three Russells on the custom-etched bottle, including that of newly appointed Associate Blender, Bruce Russell.

 

Commemorating the Russell family's immeasurable impact on the art of bourbon making, Generations is made of four bourbons that were chosen by Jimmy, Eddie and Bruce for their unique characteristics, then masterfully blended in varying increments for a harmonious flavor profile. The result is a richly layered and complex whiskey, bottled at barrel proof and non-chill filtered to deliver the utmost character in each sip.

"With Generations, we set out to make a whiskey that was truly a celebration of family and bold spirit," said Wild Turkey Associate Blender Bruce Russell. "My dad always says we are more than the name on the bottle – and this was my first opportunity to bring my own point of view while also applying everything I've learned from him and my granddad. We love this whiskey and are so proud of the story it tells."

Bruce, like his grandfather Jimmy, prefers bold bourbon flavors, which come through in the 12-year bourbon he selected for the blend. Eddie has a penchant for a softer honeyed, vanilla-laden flavor that typically comes from older bourbons, such as his 15-year-old selection and the 14-year-old whiskey he and Bruce picked together. Jimmy stayed true to his palate, as he has for decades, by selecting a nine-year-old bourbon consistent with the classic Wild Turkey profile. While each of the Russells have slightly different tastes and preferences, they share the highest standards of quality for workmanship. The meticulously blended final bourbon seamlessly merges whiskies from the distillery's finest barrels, capturing the heart and spirit of the Russell family.

"I've made some great whiskies throughout my career, and Generations is going in my hall of fame," said Wild Turkey Master Distiller Jimmy Russell. "The experience of working with my son and grandson to create a blend that celebrates our family and tradition has been a highlight of my career."

Generations is a tribute to one of the most iconic families in bourbon-making. Jimmy Russell, the longest-tenured, active Master Distiller in the global spirits industry and an instrumental figure in shaping Kentucky bourbon as it exists today, started the family tradition when he began working at Wild Turkey distillery in 1954. He soon began to teach his son Eddie, then a union worker, the craft. Eddie was a quick study who rose through the ranks and was inducted into the Kentucky Bourbon Hall of Fame in 2010, joining his father who earned the prestigious recognition in 2001. Before long, Eddie's son, Bruce, became involved with the business, first as an ambassador and recently as a blender. As Associate Blender, Bruce spends his days tending to bourbons and ryes from the fabled Wild Turkey rickhouses, then blending to achieve new flavor profiles, bringing his own approach to the teachings and techniques passed down through the family.

"From the moment Jimmy, Bruce and I started talking about Generations, I knew we had something incredibly special on our hands," said Wild Turkey Master Distiller Eddie Russell. "Not only am I proud of the rich, intricate whiskey that we created, but I'm honored to have worked alongside my son for his first release as Associate Blender. Seeing his name etched into the bottle next to ours will forever bring me back to the memories we shared when creating this rare release."

Generations is a 120.8-proof blend that showcases sweet notes of vanilla, caramel and dark cherry that give way to warm notes of pepper and aged oak. An aroma of oak and vanilla is followed by floral and spice notes with hints of baked apple, toffee and cloves. The unique combination of aromas and flavors caps off with a finish of dark fruit and baking spice with lingering notes of sweet toffee and oak.

With a suggested retail price of $450, Wild Turkey Generations will be available in limited quantities; approximately 5,000 bottles will be available at select retailers nationwide. Wild Turkey fans in the United States will also have exclusive access to a limited online pre-sale in the coming days; by signing up for the Wild Turkey community newsletter here, fans can explore the story behind this special release and ensure that they are the first to learn more about pre-sale availability.

This historic whiskey embodies three generations of bourbon making mastery, and Wild Turkey encourages fans to savor it and to drink in moderation.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI GROUP/CAMPARI AMERICA

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.

Read More

Westward Oloroso Sherry Cask Finish

Westward Oloroso Sherry Cask Finish 45%-ABV 750ml.

Read More

Sagamore Spirit's Annual Penny's Proof Release Offers Sneak Peek of Nearly Mature, Fully Maryland-Made Rye and First-Ever Advance Sales

Fifth annual release of "whiskey in progress" offers brand's biggest fans – a.k.a. Whiskey Thieves — chance to skip the line on release day, Nov. 11

Only 597 "three packs" to be available at the Baltimore waterfront distillery

Distillery also releases first-ever 6-year-old, limited edition Bottled in Bond Rye whiskey

BALTIMORE, Oct. 25, 2023 - The most ardent fans of Sagamore Spirit's annual Penny's Proof release know that getting their hands on this rare whiskey – a sneak preview that reveals the maturation process in progress – is no small feat. This year, the Baltimore distillery is making things a little easier for its Whiskey Thieves, as those fans are known, by offering them a chance to purchase in advance and skip the line on release day, Sat., November 11.

This year's release, a 3.5-year-old iteration of Sagamore Spirit's fully grain to glass, MD-made rye whiskey, will go on advance sale to Sagamore Spirit's opt-in Whiskey Thieves online on Weds., November 1 at 10 a.m. Two hundred early birds will get a limited edition three-pack of 200ml bottles – one to sip, one to share, one to savor – for $17.01 on a first-come, first served basis. Each three-pack will also include a special engraved Whiskey Thieves Glencairn. The three packs and glasses will be available for pick up at Sagamore Spirit's waterfront distillery during regular hours of operation starting on Sat., November 11.

For the rest of the brand's faithful fans – Sagamore Spirit's November 11 Penny's Proof release event, an annual Baltimore tradition, will have fun and camaraderie to spare. Whiskey Thieves can line up at the distillery at 301 East Cromwell St. to purchase one of the 397 three-packs for only one penny – a nod to the distillery's gleaming, 40-foot-tall copper column still.

"Our Whiskey Thieves' passion for Sagamore Spirit comes alive at our Penny's Proof event every year, so this year we wanted say thanks with a special, insiders-only way to purchase," said Ryan Norwood, Chief Operating Officer at Sagamore Spirit. "This year's edition of our Maryland Grown Series puts us one step closer to a fully-matured, Maryland-made rye whiskey – a milestone that simply wouldn't have been possible without our fans' remarkable support."

This second chapter of Sagamore Spirit Penny's Proof Maryland Grown Series brings a more mature version of the brand's 100% Maryland-distilled straight rye whiskey made entirely with local grains and aged in barrels crafted from oak trees grown across the state. Like preceding Penny's Proof releases, this year's 3.5-year-old edition is a preview of a fully matured 4.5-years-old whiskey.

Sagamore Spirit's Maryland Grown Series brings the distillery's grain-to-glass efforts to the forefront – an initiative focused on producing the highest quality rye grain for distillation that has been quietly developing since 2018. That effort has grown to over 200 acres in cultivation at nearby Sagamore Farm, and another 200 acres in partnership with local Maryland farmers. The program now produces over one million pounds of rye per year and 100% of the corn used at the distillery, giving enthusiasts a true expression of Maryland Rye.

Another Treat for Fans: Third Annual Bottled in Bond Rye Whiskey

For those who aren't able to get a bottle of Penny's Proof but still want a taste of fully aged Maryland rye, Sagamore Spirit is releasing its third annual Sagamore Spirit Bottled in Bond Straight Rye Whiskey. Crafted entirely at the Baltimore waterfront distillery and aged in new American oak barrels for six years at its nearby rickhouse, this 100-proof (50% ABV) rye whiskey is another step in the brand's mission to honor Maryland's history and re-establish the state as a leading whiskey producer.

Following in the footsteps of its 4- and 5-year-old predecessors – both of which won a Double Gold award at the San Francisco World Spirits Competition – the 2023 Bottled in Bond blends two straight rye whiskies, one with a high-rye mash bill, the other low-rye, adhering to the same proprietary recipe that has defined Sagamore Spirit since 2016. True to Maryland's original style of rye, Bottled in Bond is balanced, versatile, and notably complex with flavors of brown sugar, warm ginger, orange-spiced pound cake and fruity notes followed by hints of caramelized walnuts.

A limited quantity of Sagamore Spirit Bottled in Bond rye whiskey is available in select markets across the country for an approximate retail price of $59.99, and at the brand's Baltimore waterfront distillery while bottles last.

To find a bottle of Sagamore Spirit Bottled in Bond, and be eligible for this year's Penny's Proof pre-sale, visit www.SagamoreSpirit.com to sign up to become a Whiskey Thief.

About Sagamore Spirit
Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening its collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers crafted rye whiskey for more than 150 years before Kentucky was founded.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 200 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including its Rye Whiskey, Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.

SOURCE Sagamore Spirit

Read More

MICHAEL BUBLÉ ANNOUNCES THE LAUNCH OF FRASER & THOMPSON WHISKEY, A COLLABORATION BETWEEN CELEBRATED DISTILLER PAUL CIRKA AND WES BRANDS - LEAVING WHISKEY MAKING TO THE EXPERTS, THANKFULLY

The North American Whiskey is blended and bottled in Bardstown, Kentucky

 

DALLAS, Oct. 25, 2023 - Today, Grammy-winning, multi-platinum superstar, Michael Bublé, announces the launch of Fraser & Thompson, his new whiskey brand in partnership with longtime friend and award-winning Master Distiller and Blender Paul Cirka. Michael took to social media to share the news, as if a project three years in the making could come together with just the push of a button. The plan is to support the brand with an integrated marketing campaign to be announced soon, assuming Michael has enough time within his schedule of touring, squeezing in a mid-day nap, and knotting the perfect bow tie (it's harder than it looks).

This North American Whiskey - a first for the whiskey category, brought to market by fast-growing spirits incubator WES Brands - blends and bottles Canadian Whiskies with Kentucky Bourbon in Bardstown, KY.

This whiskey is a triumph, an achievement, the product of years of hard work and collaborative efforts involving dozens of beverage alcohol professionals, yet we haven't received much more than a winking emoji from Mr. Bublé when asked how we should advertise it. It strikes us as supremely ironic that a guy with such an extensive catalog of music has mastered radio silence. We toyed with the idea of constructing an attractive, well-dressed scarecrow stuffed with hay next to a tape recorder playing "Haven't Met You Yet," but the coincidental sentiment felt too on-the-nose for our marketing team, whose calls keep getting bounced between assistants. Through the grapevine, we hear that it's "fine :)," "everything will work out" and "have you tried meditating?"

At some point, from somewhere, he released this very nice statement that we'd like to share with you now:

"I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia," said Fraser & Thompson founder Michael Bublé. "When I heard Paul's vision for creating a new kind of whiskey, I knew instantly what I wanted to call it. For the last three years, we worked together to perfect a whiskey blend that is equally elegant and approachable. We can't wait to pour you a glass!"

Isn't that great? As if Michael is just the salt of the earth, sitting on a porch somewhere talking to the neighbors, and pouring you a glass of his smooth, delicious whiskey? This overbooked, overextended, sentient tuxedo of a man is thousands of miles away telling us, "Easy, now," like he's gone fishin' instead of playing sold out shows in a new city every night.

Regardless of any personal feelings for this still-buffering campaign, Fraser & Thompson is genuinely fantastic. The creative blending process curated by award-winning Master Distiller and Blender Paul Cirka, co-founder of the brand with Bublé, sets Fraser & Thompson apart. Cirka hand-selected aged liquid to blend into an inviting whiskey, with sweet fig and blood orange on the nose, and a subtle finish of caramel, vanilla, and a hint of spice.

I mean, sure, we have one of the best voices of our time as a face for this campaign, but we could let the whiskey speak for itself, I suppose. And this Cirka character sounds like an upstanding guy.

"Michael and I bonded over our shared passion for whisky, and wanted to create a blend that was flavorful but more light-hearted than the category at large can be known for," says Fraser & Thompson co-founder and Master Distiller and Blender Paul Cirka. "We stumbled upon creating something new for the category, a blended North American Whisky. I would be delighted if you would call my personal cell and I can explain everything about this beautiful whisky: (929) 867-7490."

Well, there you have it. I guess we just launched Fraser & Thompson. Tell the concierge at Michael's hotel to pass along a thumbs up from us so we don't interrupt his beauty sleep. We wouldn't want to harsh Mr. Bublé's mellow.

Fraser & Thompson North American Whiskey is blended and bottled by Heaven Hill in Bardstown, KY. The brand is sold in 750ml bottles at 42% ABV and is available in limited quantities in the U.S. and select international markets, including Canada, for $29.99, as well as on ReserveBar. And by "limited," we mean "limited," as we don't yet have enough product produced at the time of this announcement to sell into most major markets. I think this is an issue, but when I raised it with Michael, his response was, "You're welcome."

This should be interesting.

MEDIA CONTACT:
WES Brands: Lauren Ryan Kiyak LKiyak@wesbrandsllc.com
KLG Public Relations: fandt@klgpr.com

ABOUT FRASER & THOMPSON
Established in 2023, Fraser & Thompson is an elegantly blended North American Whiskey founded by musician / artist Michael Bublé. Expertly crafted by award-winning Master Distiller and Blender, Paul Cirka who hand-selects the North American oak barrel Whiskies, to create an aromatic and approachable new-to-world Whiskey. Fraser & Thompson retails for $29.99 across the United States & Canada. For more information, Please visit Across the United States & Canada. For more information, please visit www.FraserandThompsonWhiskey.com and follow them on instagram @FraserandThompsonWhiskey.

ABOUT WES BRANDS
Founded in 2021, WES Brands develops, markets, and sells innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company pairs high-potential brands in expanding categories with brand partners to drive awareness. The portfolio currently includes Flecha Azul Tequila and BSB Flavored Whiskey, with new innovations to come. Do you think you have what it takes to join the team? Learn more at www.WESBrandsLLC.com.

PLEASE DRINK RESPONSIBLY

Read More

KATE UPTON JOINS VOSA SPIRITS AS CO-OWNER

INNOVATIVE READY TO DRINK BRAND ANNOUNCES NEW PRODUCT LINES: VODKA WATER AND
THE HIGH LINE COCKTAIL

DETROIT, Oct. 25, 2023 /Vosa Spirits, an innovator in the canned Ready To Drink space, is proud to announce that supermodel, actress, and entrepreneur Kate Upton has joined the company as a Co-Owner. After trying Vosa herself and learning about the brand ethos, Kate was impressed by Vosa's commitment to pushing boundaries, setting new standards, and delivering exceptional quality. Drawn to Vosa's commitment to redefining the canned cocktail landscape, Kate's decision to join the brand was an easy one.

"I love sharing a drink with friends and family, making sure I'm drinking something that's free of preservatives and made with high-quality spirits is important to me," says Kate Upton, Co-Owner, Vosa Spirits. "Vosa offers this opportunity in a variety of options, so I know there'll be something for everyone. I'm excited to work with Vosa on expanding their range and offering more and more consumers an easy way to an elevated drinking experience."

In her role, Kate will actively participate in the development of new flavors, packaging design and marketing strategies, while working to expand the consumer base for Vosa.

"We admire Kate greatly, and we were delighted to learn that she loved our cocktail offerings," shared Spencer Bailey, Co-Founder & CEO, Vosa Spirits. "We craft all Vosa products for an elevated, elegant cocktail experience as part of a relaxed and luxurious lifestyle. Kate embodies that essence. We welcome her and look forward to working together to grow Vosa Spirits."

Kate joins as Vosa introduces two new product lines: Vodka Water (SRP $10.99 / 4-pack) and High Line (SRP $12.99 / 4-pack). Pushing boundaries in the canned, spirit-based space, Vosa offers products both with and without carbonation. The High Line is canned at 7% ABV with light carbonation, and provides a smooth, refreshing drinking experience, available in pineapple, peach, cherry, and lemon. For those who prefer a non-carbonated cocktail, Vosa offers Vodka Water, with 5% ABV and a light and satisfying drinking experience, available in raspberry-lime, cherry, lemon, and peach. Meticulously crafted with the consumer in mind, Vosa products do not contain any preservatives or gluten.

Reflected in the sleek, timeless designs of the cans, Vosa evokes the classic simplicity and elegance of the Mediterranean. Vosa encourages consumers to demand more from their beverage experiences and "enjoy the finer things". Vosa brings luxury and elegance to the RTD space with premium, 6 times distilled vodka, preservative-free formulas, and refined packaging.

Both The Vodka Water and The High Line represent Vosa Spirits' unwavering dedication to using premium ingredients and exceptional craftsmanship. Each product undergoes rigorous quality control measures to ensure that every sip is an embodiment of excellence.

"We are thrilled to launch our Vodka Water and High Line Signature Cocktails, two exceptional product lines that showcase our dedication to taste, quality and innovation," said Michela Drago, Chief Creative Officer and Co-Founder, Vosa Spirits. "With our Vodka Water, we are redefining simplicity in a vodka cocktail, providing those who prefer non-carbonated beverages with a full-flavored, one-of-a-kind drinking experience. On the other hand, The High Line exemplifies our commitment to delivering the best ingredients and taste in a canned cocktail, perfect for those seeking a convenient yet luxurious lightly carbonated option."

Vosa Spirits' new product lines are available at select retailers in Michigan, and launching in Florida via a new relationship with distributor Southern Glazer's Wine & Spirits, in that state.

"We are excited for the future of Vosa Spirits," added Bailey. "With Kate joining the team, our exceptional product lines, and a new relationship with the world's pre-eminent distributor, Southern Glazer's, we look forward to expanding our distribution and consumer base, and growing Vosa Spirits for years to come."

To learn more about Vodka Water, The High Line, locate a store near you, or order to Vosa for nationwide delivery, visit the official Vosa Spirits website at www.vosaspirits.com. Follow Vosa Spirits on Instagram @vosaspirits.

For all retailers in the state of Michigan please contact your representatives at Vintage Wine Company https://www.vwcmi.com/ Phone # : 586.601.0990

For all retailers in the state of Florida please inquire with your Southern Glazer's Wine and Spirits Representatives. https://www.southernglazers.com/

For media inquiries about Vosa Spirits, please contact: info@vosaspirits.com / TOP SHELF / edelman@curichweiss.com

About Vosa Spirits

Vosa Spirits is a leading beverage company renowned for its unwavering commitment to taste, quality, and innovation. With a passion for pushing boundaries, Vosa Spirits offers a diverse range of premium spirits that cater to the discerning preferences of consumers around the world. From the simplicity of Vodka Water to the convenience and indulgence of The High Line Signature Cocktail, Vosa Spirits continues to redefine the drinking experience.

About Kate Upton

Supermodel, actress, and entrepreneur, Kate Upton is one of the few models who is able to maintain both a mainstream and high-end appeal. Upton has appeared in campaigns for Bobbi Brown, Express, Guess and Sam Edelman, to name a few, and has appeared on the cover of the world's most prestigious magazines. No stranger to disrupting the status quo, in February 2017 Upton became the first person to appear on three different covers of the Sports Illustrated Swimsuit issue. In June 2018, Upton graced the cover of Maxim Magazine as #1 on Maxim's Hot 100 list. She appeared on the September 2019 cover of Health Magazine, their first-ever unretouched cover. In June 2020, Upton was recognized by Global Citizen for her philanthropic efforts during the COVID-19 Global Pandemic. On the feature film side, Upton starred alongside Cameron Diaz and Leslie Mann in FOX's hugely successful feature film THE OTHER WOMAN, as well as THE LAYOVER in which she starred opposite Alexandra Daddario. Up next, Upton stars alongside Johnny Knoxville and Mo Amer in indie film SWEET DREAMS from writer/director Like Sarki. Upton is represented by The Lions Management, Grubman Shire Meiselas & Sacks, and CAA.

Read More

Bardstown Bourbon Co. Comes to Downtown Louisville

The Bardstown Bourbon Co. Louisville Tasting Room features a full-service bar with innovative craft cocktails and unique tasting experiences, a retail space with rotation selections and a variety of engaging consumer experiences. The fresh, modern environment matches their expertise in blending, finishing and whiskey-making with immersive digital environments

LOUISVILLE, Bardstown Bourbon Company’s new tasting experience is now open in the heart of downtown Louisville’s storied Whiskey Row. As the modern bourbon experience, the Louisville Tasting Room will feature highly interactive education, innovative craft cocktails, augmented reality and immersive digital environments, curated retail merchandise and exclusive bottles.

Bardstown Bourbon Company is pushing the boundaries of innovation while honoring the traditional art of whiskey-making. The new experience is located at 730 W. Main Street, which anchors the west end of Main Street just past 21c Museum Hotel and a block from the Frazier Museum, enables consumers to experience the brand in a variety of ways. In true Bardstown Bourbon Co. fashion, the Louisville Tasting Room features a full-service bar with innovative craft cocktails and unique tasting experiences. The fresh, modern environment matches their expertise in blending, finishing and whiskey-making with immersive digital environments.

“As a company focused on exploring and showcasing what’s possible in whiskey, we’ve spent years creating a new tradition that celebrates the past while looking into the future. For this space, integrating leading-edge technology and building tasting experiences unlike anything else in the state was key to doing that. Bardstown Bourbon Company has the opportunity to speak to a much larger audience in Downtown Louisville and merged the best of design, experience, and story-telling in order to do so,” said Dan Callaway, Vice President of New Product Development at Bardstown Bourbon Co.

Bardstown Bourbon Company worked with international agency 3rockAR to create a 3D engagement as you enter the spaces, showcasing the family of brands. Hidden augmented reality elements throughout the space — created by local experiential agency HumanX — will tie back to the state-of-the-art distillery in Bardstown, Ky.

“More than 2 million visitors came to the Kentucky Bourbon Trail^TM last year and more people are enjoying bourbon experiences all across the state. While many make the pilgrimage to Bardstown, Louisville is really Kentucky’s open arms. House Bill 500, which granted the ability to open a tasting room, made way for us to educate people about how we’re moving bourbon forward in a distinctly Bardstown Bourbon Co. way, right here in Louisville,” said Mark Erwin, CEO of Bardstown Bourbon Co.

Features

The Tasting Room will offer three distinct educational experiences ranging from $25-35 per person and last up to 40 minutes.

The Collaborative Series Experience showcases some of the most innovative and complex whiskies on the market, discovering the influence of barrel finishing in partnership with leading producers in a variety of spirits categories. The Origin Experience showcases the brand’s 100 percent estate-distilled flagship products. The Art of Blending Experience explores the sensory characteristics of the unique bourbons of the Discovery Series, studying the aroma, flavor, and finish.

Reservations are encouraged and can be booked online at bardstownbourbon.com/plan-a-visit.

The space also features a retail shop that will sell the full portfolio of Bardstown Bourbon Co. products, merchandise, and distillery-only releases at select times. Selections include the latest sought-after collaborations with Goose Island and Foursquare Rum, Discovery 10 and 11, and new releases that will only be available at the Louisville Tasting Room.

The bar menu has been carefully curated to open with a mixture of bespoke cocktails and innovative twists on classics. It will evolve seasonally to feature local ingredients and new riffs.

The Bardstown Bourbon Co. Louisville Tasting Room took nearly a year to construct and was brought to life by a collaborative team of Kentucky vendors, including architecture and interior design by Joseph & Joseph (Louisville, Ky.), Buzick Construction (Bardstown, Ky.), fabrication by Rustic Nail & Co. (Bowling Green, Ky.) and interior design consultants Willie Martin’s (Lebanon, Ky.)

The Bardstown Bourbon Company Louisville Tasting Room will be open Tuesday-Saturday from 10 a.m.-6 p.m. Private event bookings will be available later in the year. For more information or to book experiences, visit bardstownbourbon.com.

About Bardstown Bourbon Company

Founded in 2014 by Peter Loftin in the heart of Bourbon Country on 100 acres of active farmland, Bardstown Bourbon Company is one of the country’s most modern and technically advanced whiskey distilleries. Celebrating the art of making high-quality, authentic bourbons, the innovative distillery produces custom rye, whiskey and bourbon for prominent brands including Jefferson’s, Blue Run, Belle Meade and many others through its one-of-a-kind collaborative distilling program. Bardstown Bourbon Company honors tradition and drives innovation with their exceptional destination experience for visitors, including The Kitchen and Bar at Bardstown Bourbon Company and an interactive tasting room experience in Louisville, Ky. In addition to their flagship Origin Series, Bardstown Bourbon Co. offers limited releases throughout the year including the Discovery Series, which showcases the art of blending, and Collaborative Series, which celebrates partnership and transparency across multiple spirit categories. Bardstown Bourbon Co. also owns Green River Distilling Co., located in Owensboro, Kentucky. Learn more at BardstownBourbon.com.

Read More

BALCONES DISTILLING CELEBRATES 15TH ANNIVERSARY WITH THE LAUNCH OF NEW TEXAS SINGLE MALT: CATALEJA

The latest American Single Malt release from the award-winning distillery serves as a testament to tradition and a toast to the future

WACO, Texas, Oct. 24, 2023 - As a leader at the forefront of the whisky revolution in Texas, Balcones Distilling is proudly unveiling a new single malt whisky in celebration of their 15-Year Anniversary: Cataleja Texas Single Malt.

As the American Single Malt category continues to explode, with year-over-year sales growing at a remarkable double-digit rate¹, Cataleja Texas Single Malt emerges as a symbol of the innovative spirit that has been the bedrock of this booming new category.

"Cataleja Texas Single Malt is one of the most complex and unique whiskies we've made. It's a testament to the Balcones commitment to exploration, experimentation, and an unyielding dedication to our craft," said Jared Himstedt, head distiller at Balcones Distilling. "We each had our own vision of Cataleja, what it might become, and its individual character. Even now that it's here, it's more distinctive than we imagined. This process showcases our continued commitment to engaging with our whisky in a meaningful way to create unique, expressive flavors."

Made with 100% Golden Promise Malted Barley, this single malt began its maturation journey in barrels previously used to age Kentucky bourbon, and after three years of the Texas climate's concentrating effects, was transferred into decommissioned Sherry Solera casks that were meticulously hand-selected from various Spanish bodegas (wine cellars): Moscatel, Amontillado Dulce, Oloroso and Palo Cortado. Because the first fill showcased the wonderfully high impact of the 80+ year old casks, the whisky was transferred back into neutral barrels and then followed with two additional rounds of refill single malts through the decommissioned casks, as they continued to provide sherry impact alongside the delicate malt character.

"Cataleja Texas Single Malt is an ode to whisky makers of the past - it is our way of honoring the makers who've come before us and using the best of the techniques and the ingredients that they had at their disposal," said Himstedt. "This complex whisky not only pays homage to the pioneers who have inspired us, but it also embraces the relentless pursuit of crafting something uniquely its own."

For those that are 21 years or older, Cataleja Texas Single Malt has an SRP of $125 and will be available to purchase for a limited time only at select U.S. liquor retailers in Texas, California, Illinois, Colorado, New York and Florida, and can be pre-ordered on ReserveBar.com. The limited release will be available starting this month, but Balcones will also be offering a first taste for all guests at its 15th Anniversary celebration this Saturday, October 28, at the Balcones Distillery in Waco, Texas.

"Waco has been instrumental in the birth of Balcones, and a dear partner in our growth and development over the years," said Himstedt. "Being able to reintroduce Balcones and celebrate 15 years of our whisky journey with Cataleja, surrounded by our community, is an honor and a joy that we don't take lightly."

Additional details for those 21+ years old interested in attending the 15th Anniversary event, including how to purchase a ticket, can be found at Balcones15year.com. For more information on the new Cataleja Texas Single Malt and its availability, please visit BalconesDistilling.com.

About Balcones Distilling

Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression.

Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

¹ Nielsen Census x AOC + Liquor + C Store + Military, Calendar Year 7.22.2023-7.28.20

Read More

THE GRANDE WHISKY MUSEUM ACHIEVES GUINNESS WORLD RECORDS CERTIFICATION FOR THE MOST VALUABLE COLLECTION AND BOTTLE OF WHISKY

Guinness World Records Official Adjudicator To Present Certificates at Award Ceremony on 25 October 2023

• The Grande Whisky Museum Houses World's Largest Collection Of Rare And Vintage Whiskies, Showcasing More Than 7,000 Bottles of Fine Whiskies and No-Longer-In-Production Whiskies
• New Membership Programme for Whisky Connoisseurs Includes FOC limited edition bottles of Yamazaki 18YO and Hibiki 21YO as welcome gifts

SINGAPORE, Oct. 25, 2023  The Grande Whisky Museum (TGWM) proudly announces its remarkable achievement of two Guinness World Record titles. The museum has been awarded the titles for the "Most Valuable Whisky/Whiskey Collection" valued at SGD 128,630,196 and the "Most Valuable Bottle of Whisky/Whiskey" valued at SGD 3,621,582. To commemorate this extraordinary milestone, a Guinness World Records official adjudicator will be flying into Singapore on the 25^th of October 2023 to present the official certificates.

Situated in the heart of Suntec City, The Grande Whisky Museum spans an expansive 8,000 sq ft area, where it showcases an exceptional collection of over 7,000 rare and vintage whiskies. This collection includes whiskies from some of the world's oldest and still active distilleries, as well as some from closed distilleries, making TGWM one of the largest private whisky collections accessible to the public.

TGWM's collection is housed behind steel vault doors, lending an air of rarity and intrigue. Recognized by whisky enthusiasts for its auction-worthy special edition sets, the museum features house bottles that rank among the rarest globally. The museum's collection resembles that of an art gallery, with handblown glass bottles, hand-painted porcelain one-run sets, commemorative whiskies in designer crystal bottles, rare finds from closed distilleries, and even bottles signed by Master Blenders and royalty. Due to the exceptional nature of these whiskies, photography is not permitted within the museum.

Designed to offer an interactive and sensory experience, TGWM provides guided tours that take visitors through a maze of interconnected paths, allowing them to explore the whisky-producing regions of Scotland, from the Highlands to Islay, and then to Japan. TGWM's Whisky Ambassadors share lesser-known insights and stories, ranging from Scotland's oldest and most experienced distilleries to the history of whisky production in Japan. The tour concludes with a limited-edition premier champagne collection, providing a fitting end to the immersive 45-minute to 60-minute whisky education. The museum boasts a range of brands from prominent distilleries in each region, with an overwhelming array of whiskies within the vault. After the tour, visitors can participate in a curated Whisky Tasting Experience, featuring a flight of whiskies for sampling and experiencing the diverse flavors from various distilleries.

Ms Ashlynn Loo, Director, Attractions, Entertainment and Tourism Concepts Development, Singapore Tourism Board (STB) said, "As international travel ramps up, STB welcomes the addition of The Grande Whisky Museum to Singapore's growing range of unique experiences. We hope that the museum will become a must-visit destination for whisky-lovers from around the region."

Visitors have the option to choose from different experiences: Introduction to Whiskies (including a whisky tasting experience) at S$88, Influence of Casks (including a whisky tasting experience) at S$148, and Depth of Whiskies (including a whisky tasting experience) at S$198. These experiences differ in the types, ages, and cask influences of the curated whiskies. Each tasting session, led by TGWM's Whisky Ambassador, lasts for 30-45 minutes, and is limited to groups of 12 to ensure an optimal educational journey for each visitor. Mr. Manjit Gill, Group Managing Director of The Whisky Trust Group, which owns The Grande Whisky Museum and The Whisky Distillery group of retail stores in Singapore, encourages Singaporeans to appreciate the factors that have made Singapore the locale for such a rare collection right at their doorstep and to take advantage of this opportunity to learn more at the museum.

Saint-Louis House and Museum Lounge

The Grande Whisky Museum also has the region's exclusive Saint-Louis House lounge for VIP members and a Museum lounge for the public. The bar offers a wide range of quality whiskies, including rare ones available for purchase as whisky flights. The selection includes blended whiskies and 50-year-old whiskies from Scotland and Japan. Visitors to the lounges will also admire the beauty of bespoke and exclusive Saint-Louis (part of the Hermès group) crystal chandeliers, limited pieces of Chardon Potiche, and other crystalware, all handcrafted and imported from Europe's oldest crystal glassmaker with roots dating back to 1586. The venue also provides a view of the Suntec City Fountain of Wealth.

TGWM Launches Membership Programme

TGWM is set to launch a new membership program, with membership tiers ranging from S$5,000 to S$100,000 per person. Members will receive member credits for use in purchasing drinks or bottles from Saint-Louis House, along with special invitations to Master Blender events and opportunities to acquire rare bottles, including those from the TGWM vault, which may be considered for sale at market prices. TGWM regularly collaborates with distilleries to bring renowned Master Blenders from Scotland and Japan to share their expertise and insights with whisky enthusiasts.

"TGWM has been a serious and renowned collector of rare and vintage whiskies for over two decades. It is proud to showcase its collection to the world and has developed a global reputation as a genuine rare whisky collector. Distilleries bottle special casks and editions for TGWM, and the museum displays bottles that are seldom seen elsewhere in the world," emphasises Mr. Manjit Gill.

The Grande Whisky Museum is located at 3 Temasek Boulevard #01-455, Tower 5, Suntec City, Singapore 038983. It is open from 11am to 11pm daily, including public holidays, with tours available at 11am, 1pm, 3pm, 5pm, 7pm, and 9pm (last tour). The bar and lounges remain open until 11pm daily. For more information about The Grande Whisky Museum, please visit www.grandewhisky.com.

For details of The Grande Whisky Museum Tours and Experiences, please visit https://www.grandewhisky.com/tours
For information on the TGWM unconventional event space, please visit https://www.grandewhisky.com/events/private-events
For details on The Grande Whisky Museum Membership Packages, please visit https://www.grandewhisky.com/membership-programme
For information on selected rare whiskies in the vault, refer to Appendix A.
For The Grande Whisky Museum spokesperson biography, refer to Appendix B.

+++

Website:  www.grandewhisky.com
Facebook:  www.facebook.com/TheGrandeWhiskyMuseum
Instagram:  www.instagram.com/thegrandewhiskymuseum
Official Hashtags: #thegrandewhiskymuseum #rarewhiskymuseum #thewhiskydistillery #grandewhisky

Download high-resolution images from this link here.

+++

About The Grande Whisky Museum

The Grande Whisky Museum is the world's largest collection of rare and vintage whiskies. Spanning approximately 8,000 sq ft, the venue boasts a one-of-a-kind whisky vault that features more than 7,000 bottles of rare and vintage whiskies, originating from the world's oldest and active distilleries, including some closed distilleries.

The Grande Whisky Museum also houses the region's only Saint-Louis House lounge for VIP members and a Museum lounge for the general public. Visitors to the lounges will also revel in the beauty of the largest number of Saint-Louis (part of Hermès group) crystal chandeliers installations in the world, handmade and flown in from the oldest crystal glass maker in Europe, with roots dating back to 1586. The venue also overlooks the Suntec City Fountain of Wealth.

The Grande Whisky Museum is part of The Whisky Trust Group that owns and operates The Whisky Distillery, spanning 15 retail stores across Singapore.

For more information, please visit www.grandewhisky.com

Read More

Highland Park 21-Year Old Single Malt Scotch Whisky

Highland Park 21-Year Old Single Malt Scotch Whisky 46%-ABV 750ml.

Read More

Dough Ball Whiskey's Tailgate Tour Returns To Over 100 Professional And College Football Games

Happening This Fall, Dough Ball's Tailgate Tour Will Include Sampling Opportunities, Pre-game Tailgate Pop-ups and more

LAS VEGAS, Oct. 24, 2023-- Dough Ball – the multi award-winning and delicious cookie dough flavored whiskey (yes, we said cookie dough) that over-delivers on taste and good time – is returning this year for its second annual Tailgate Tour. This season, Dough Ball is going even bigger, as the brand will be tripling the amount of tailgate activations across more than 100 professional and college games in over 11 different states. The Dough Ball Tailgate Tour runs October 2023 through the end of football season.

Following the success of last football season, Dough Ball will once again be partnering with Tailgreeter to host this year's pop-ups. Open to game attendees, as well as the general public who are ages 21 and older, guests will enjoy complimentary Dough Ball shots and signature cocktails, alongside music, games, swag and other giveaways.

For the full schedule, list of locations, tour updates and more information on Dough Ball, visit www.doughballwhiskey.com and follow the brand on social @doughball_whiskey.

"Nothing goes better together than Dough Ball whiskey and football. The energy and excitement at tailgates is unmatched and moments like these are the reason we made Dough Ball, to make memories,"          said Joey Parris, Chief Marketing Officer at Patco Brands. "Expanding our Tailgate Tour this year was a no-brainer and is the perfect opportunity to connect Dough Ball with fans across the country as the brand continues to rocket in popularity nationwide."

Rain or shine, Dough Ball will be showing up to elevate fans' game day experiences one pregame at a time. Dough Ball is available nationwide in over 40 states at major retailers such as Target, Costco, Walmart, Kroger, Bevmo, Total Wine, and Safeway, for a suggested retail price of $26.99.

About Dough Ball:
Nationally launched in June 2022, Dough Ball is a new flavored whiskey from Patco Brands, one of the fastest growing beverage companies in the United States. Featuring notes of buttery vanilla, chocolate and caramel, smoothed out with hints of butterscotch, Dough Ball exudes flavors of warm cookie dough goodness in a delicious, 70-proof whiskey. Unapologetically unique, versatile and approachable, this cookie dough whiskey can be enjoyed as a shot, sipped or mixed in a cocktail. For more info, visit www.doughballwhiskey.com and follow along on social at @doughball_whiskey.

About MPL Brands NV, Inc. dba Patco Brands 
MPL Brands NV, Inc. dba Patco Brands is a privately held import, manufacturing, marketing and sales company for innovative premium alcohol beverages. Dedicated to making award winning, ready-to-drink wine-based products, tequilas, whiskeys, hard seltzers and other offerings, the Patco Brands mission is innovation, quality and consistency. Patco Brands is also now one of the largest importers of tequila in the U.S. For more information, please visit www.patcobrands.com.

Read More

THE GLENLIVET CELEBRATES PURSUIT OF PROGRESS IN THE SOUTH ASIAN COMMUNITY THIS DIWALI BY COLLABORATING WITH BIBHU MOHAPATRA TO DEBUT HAUTE COUTURE GOWN

The bespoke head-turning dress will be worn by international model and entrepreneur Pritika Swarup at the 2023 New York Diwali Gala as a symbol of support for South Asians breaking boundaries

NEW YORK, Oct. 24, 2023  The Glenlivet single malt scotch whisky is partnering with fashion designer Bibhu Mohapatra to create a one-of-a-kind haute couture gown to celebrate groundbreakers in the South Asian community during the festive season. The bespoke design is a visual manifesto of The Glenlivet's mission to break boundaries in single malt scotch whisky and beyond. Worn by model and entrepreneur Pritika Swarup, the dress will be unveiled exclusively at the 2023 New York Diwali Gala, a celebration and fundraiser that aims to shine a light on the progress, growth and meaningful connections within the South Asian community, in which The Glenlivet is proudly sponsoring to support the achievements of South Asians. The fashion collaboration with Mohapatra comes as the #1 single malt scotch whisky brand in the US¹ inspires scotch drinkers to seize the season and celebrate originality this holiday season.

"As South Asians, we know that single malt scotch whisky is a staple during convivial moments like Diwali, which was once relatively unknown and only celebrated by us with our families. I'm beyond proud that The Glenlivet is shining a light on the progress of South Asian culture, with the rise of Diwali as a mainstream holiday celebration and the elevation of South Asian fashion with the fabulous Bibhu Mohapatra," said Anu Rao, Senior Vice President North America, Communications and S&R, Pernod Ricard and New York Diwali Gala Host Committee Member.

As South Asian excellence and representation in creative fields rises, The Glenlivet is delighted to partner with Bibhu Mohapatra on a dress that is a bold and original take on tradition. Mohapatra is an award-winning, NYC-based haute couture designer known for his handcrafted garments that reflect his travels around the world and his home country of India and whose work has been seen at some of the world's most prestigious events worn by renowned individuals. When designing the dress, Mohapatra drew inspiration from The Glenlivet's manifesto to "break new ground" and boldly transcend the expected. Bibhu's creation is made from India's finest silks and velvets with detailed embroidery featuring thousands of colorful crystals and sequins, which represent the glittering bursts of fireworks throughout the night sky during Diwali. The dress is adorned with embellishments that are inspired by the boldness of The Glenlivet, incorporates the iconic amber color of single malt scotch whisky and features a message that will inspire the celebration of originality. The full design is tightly under wraps until it debuts at the 2023 New York Diwali Gala.

"I am thrilled to come together with The Glenlivet to create an item that speaks to such a beautiful, celebratory occasion," said Bibhu Mohapatra. "Diwali reminds us of the victory of light over darkness and is a time to reflect on our pursuit of progress over the past year. It has been so special for me to interpret these important themes into a gown for this year's gala."

To bring to life the vision of celebration and progress, The Glenlivet and Mohapatra enlisted Pritika Swarup to debut the distinguished dress. As an international model and entrepreneur, Swarup is a groundbreaker in her own right. She founded Prakti Beauty, a line of India-inspired beauty products. Swarup has long been inspired by young women in India who are defying convention and shattering stereotypes – and is bringing this same sentiment to the South Asian community in the United States through her endeavors. After Mohapatra, Swarup and The Glenlivet unveil the gown, it will be auctioned by Charitybuzz along with a bottle of The Glenlivet 25 Year Old in support of the Asian American Writers' Workshop, official charity partner of the 2023 New York Diwali Gala. The auction will be live November 7 and run through November 21. 

"I am honored to be part of a generation of Indian Americans breaking stereotypes and redefining our place in the world," Pritika Swarup said. "I am thrilled to be coming together with my friend Bibhu and The Glenlivet to celebrate my community during this festive occasion."

Diwali is a 5-day "Festival of Lights" that is celebrated by over 1 billion people worldwide³, and 67% of all Indian Americans celebrate the holiday², often coming together to celebrate with friends and family. While Diwali in the US is most broadly recognized by South Asians, the occasion is gaining traction with US consumers as a whole and now seen as a milestone in the overall winter holiday season. The New York Diwali Gala is the premiere Diwali celebration in New York City, bringing together notable members of the South Asian community. The Glenlivet is also sponsoring The Inaugural Queer Diwali Ball on November 9 and Diwali celebrations in markets across the country such as Los Angeles, Miami and Chicago.

In addition to the collaboration with Mohapatra, The Glenlivet is spotlighting South Asian-owned brands and creators with a festive limited-edition "Brighten The Holidays" gift set available exclusively at ReserveBar.com. The premium gifting offering will include a bottle of The Glenlivet 14 Year Old 750mL, a D.S & Durga candle, Panna Coasters from SONA Home, an exclusive recipe for a festive cocktail and a celebratory poem by Samira Asma-Sadeque from the Asian American Writers' Workshop. The offering brings modern scotch drinkers the perfect pairing for their contemporary at-home holiday celebrations.

As we celebrate this auspicious time of year, The Glenlivet invites you to light a candle with us and raise a glass of our 14 Year Old Single Malt Scotch Whisky to the accomplishments of the past year and continued success in the year ahead. To learn more about how The Glenlivet is celebrating originality and supporting modern scotch drinkers at TheGlenlivet.com and @TheGlenlivet_US. #LiveOriginal

ABOUT THE GLENLIVET

Founded by George Smith in 1824, The Glenlivet is renowned for its heritage as a visionary within the single malt category. With a commitment to outstanding quality and craftsmanship within single malts, The Glenlivet is dedicated to continuing this legacy and has led innovation within the single malt category in recent years. Standout initiatives include the launch of The Glenlivet Twist & Mix Cocktails, a collection of premium ready-to-mix cocktails using boundary-breaking technology, and The Glenlivet Sample Room, a creative epicenter where our most prestigious innovations are created. The Glenlivet has also recently launched its newly renovated brand home to open up Speyside to the world. Using innovative technology combined with exclusive bottlings, immersive tours and whisky tastings, The Glenlivet Brand Home brings visitors an experience like no other. From exploring the art of whisky making and showcasing rare editions, to reflecting The Glenlivet's heritage throughout the interiors, the visitor experience pays homage to being the original mark of quality for Speyside single malt.

ABOUT NEW YORK DIWALI GALA

The New York Diwali Gala is a premiere event in New York City founded by entrepreneur and founding partner of SONA Maneesh Goyal celebrating Diwali and the South Asian community. This year's event will be held on Friday, November 3 at the Mandarin Oriental.

ABOUT BIBHU MOHAPATRA

Bibhu Mohapatra is an award-winning fashion designer based in New York City. Born in Odisha, India, he immigrated to the United States for graduate school and later enrolled at the Fashion Institute of Technology (F.I.T) in New York City. In 1997, Mohapatra was awarded the F.I.T.'s Critics' Award for Best Evening Wear Designer of the Year. He gained the attention of top luxury brands and, while finishing at F.I.T., was hired by Halston as an assistant designer. In 1999, Mohapatra accepted the role of design director of the French furrier, J. Mendel, where he lent his talents for nine years. Following J. Mendel's spring 2008 collection, Mohapatra moved on to establish his eponymous label. The designer has received numerous awards and is globally recognized for his elegant womenswear and jewelry. He has dressed former U.S. First Lady Michelle Obama, as well as some of Hollywood's elite from Glenn Close, Hilary Swank, and Jennifer Lopez to Taraji P. Henson, Mindy Kaling, and Lupita Nyong'o among many others.

ABOUT ASIAN AMERICAN WRITERS' WORKSHOP

Founded in 1991, Asian American Writers' Workshop (AAWW) is and has always been devoted to creating, publishing, developing, and amplifying Asian American and Asian diasporic storytelling and to providing an alternative literary arts space at the intersection of migration, race, and social justice. Through our programming in New York City and online, we have expanded our reach globally and intergenerationally and hope to continue to grow and nurture a sanctuary space for our futures and imaginations.

ABOUT SONA HOME

SONA Home, the home décor collection from Maneesh Goyal, brings vibrant design, timeless luxury and joyful detail through exceptional pieces curated for the modern home. The collection reflects India's rich history and the culture's devotion to hospitality.

ABOUT D.S. & DURGA

D.S. & DURGA was founded by David (a.k.a. D.S.)  & Kavi (a.k.a Durga) Moltz in 2008. We started from scratch and did it our way (more Sid than Sinatra). We were pioneers in the DIY Brooklyn movement and began by turning things we loved into scented stories of cowboys, landscapes and folk songs - all packed into hand-stamped boxes in our Bushwick apartment. Attention to detail and the importance of human hands are still vital to our process today.

¹ Nielsen xAOC +Liq L52 w/e 9/16/23

² Collage Group, Multicultural Holidays & Occasions: Diwali (Fall 2022)

³ Washington Post October 2019 By Simran Jeet Singh More than 1 billion people celebrate on Diwali. What does it mean to them?

Read More

Whiskey Thief Distilling Time Slipping Away Straight Bourbon Whiskey Studio Series 2023

Whiskey Thief Distilling Time Slipping Away Straight Bourbon Whiskey Studio Series 2023 55.5%-ABV 750ml.

Read More

Redwood Empire Devils Tower High Rye Bourbon Whiskey

Redwood Empire Devils Tower High Rye Bourbon Whiskey 49.5%-ABV, 750ml.

Read More

KNOB CREEK® BOURBON PARTNERS WITH SMITHEY IRONWARE® TO RELEASE A LIMITED EDITION CAST IRON SKILLET IN TIME FOR THE HOLIDAYS

Honoring the brands' shared commitment to the art of craftsmanship, the Knob Creek x Smithey 18x Seasoned Limited Edition Cast Iron Skillet Set celebrates the re-release of Knob Creek^® 18 Year Old Bourbon

CLERMONT, Ky., Oct. 20, 2023 - Knob Creek^®, a leader in the Small Batch Bourbon category, announces a partnership with Smithey Ironware, premium manufacturer of artisanal cookware, to create a limited edition high-quality cast iron skillet. To celebrate the re-release of Knob Creek 18 Year Old Bourbon, the skillet is seasoned 18 times, 15 times more than Smithey's traditional skillets, creating a naturally non-stick cast iron with a rich, deep copper color and easy-to-clean finish.

"Knob Creek fans appreciate the quality of intentional workmanship, and we're excited to re-release our extra-aged Knob Creek 18 Year Old for a limited time," said Seventh Generation Master Distiller Fred Noe. "The partnership between Knob Creek and Smithey Ironware came from the passion that both brands have for the details, whether it's with cooking or in a fine glass of bourbon. With this special 18x seasoned cast iron skillet, we were able to come together and create a product that celebrates those fine details, alongside the re-release of Knob Creek's oldest release to date."

Savoring the aging process, Knob Creek transforms as it matures in its oak barrels and a cast iron's performance improves as layers of seasoning builds with each use. Aged twice as long as its flagship bourbon, Knob Creek 18 Year Old is a complex yet balanced bourbon with deep flavors of caramelized oak and sweet vanilla with a warm finish. Just like the deep flavors that are developed when cooking with a cast iron skillet, Knob Creek 18 Year Old has exceptional full flavor.

"The partnership between Knob Creek and Smithey came together seamlessly. Both brands stand on the pillar of detailed craftsmanship, so creating a product together that demonstrates that was only right," said Smithey Ironware Founder, Isaac Morton. "We're excited to offer this exclusive cast iron skillet to compliment the 18 years that Knob Creek's expertly aged limited edition bourbon, and we know culinary and bourbon fans alike will really appreciate what we've designed together."

For home cooks and bourbon aficionados, Knob Creek and Smithey Ironware worked with Brian Landry, Executive Chef The Kitchen Table, QED Hospitality, to create three unique recipes with the 18x seasoned cast iron skillet in mind. Each dish incorporates Knob Creek expressions as an integral ingredient and highlights the whiskey's robust flavors, giving fans the opportunity to experience the ultimate sipping and savoring experience. These recipes will be available with purchase of the Knob Creek x Smithey Cast Iron Skillet Set at https://smithey.com/products/knob-creek-x-smithey-18x-seasoned-cast-iron-skillet-set.

For those looking to experience artisanal craftsmanship, the Knob Creek x Smithey 18x Seasoned Cast Iron Skillet Set is here just in time for the holidays. Starting on October 20, the set will be available in limited quantities at https://smithey.com/products/knob-creek-x-smithey-18x-seasoned-cast-iron-skillet-set, for $300.00. Each set features the limited edition 12-inch 18x seasoned cast iron skillet, two custom Clayton & Crume leather coasters and Knob Creek-inspired recipes. Knob Creek 18 Year Old is also available in limited quantities at nationwide retailers with an SRP of $169.99 for a 750mL bottle.

About Knob Creek^® Bourbon
Knob Creek has set the standard for super-premium whiskey for three decades by crafting extraordinary full- flavored bourbon with a rich taste. Knob Creek bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on our whiskey. No matter the expression, Knob Creek is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek has lived up to such standards with the introduction of Knob Creek Straight Rye Whiskey in 2012, and later on, Knob Creek Single Barrel Select Rye Whiskey. In recent years, Knob Creek announced the permanent addition of Knob Creek 12 Year Old Bourbon to its portfolio, launched two limited releases, Knob Creek 15 Year Old Bourbon and Knob Creek 18 Year Old Bourbon, and announced the addition of an age statement to its flagship rye whiskey, Knob Creek 7 Year Old Rye Whiskey.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam^®, Maker's Mark^®, Basil Hayden^® and Knob Creek^® bourbons; Japanese whiskies, including Yamazaki^®, Hakushu^®, Hibiki^® and Toki™; and leading Scotch brands including Teacher's, Laphroaig^® and Bowmore^®, Beam Suntory also produces leading brands such as Courvoisier^® cognac, Tres Generaciones^®, El Tesoro^® and Hornitos^® tequila, Roku™ and Sipsmith^® gin, Canadian Club^® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About Smithey Ironware
Smithey Ironware Company crafts premium quality cast iron and carbon steel cookware in the USA. Smithey makes cookware that is as beautiful as it is functional with smooth interior surfaces that are naturally non-stick and easy to clean. Every Smithey is designed to become a family heirloom and will last lifetimes.

Read More

Crown Royal Blackberry Flavored Whiskey

Crown Royal Blackberry Flavored Whiskey 35%-ABV 750ml.

Read More

Last Shot Distillery Special Reserve Edition Barrel-Aged Cask Strength Whiskey

Last Shot Distillery Special Reserve Edition Barrel-Aged Cask Strength Whiskey 50.5%-ABV 750ml.

Read More

Wild Bevy Distilling Topknot Renegade Double Malt Whiskey Founder’s Edition

Wild Bevy Distilling Topknot Renegade Double Malt Whiskey Founder’s Edition 41%-ABV 750ml.

Read More

Castle & Key Distillery Un-Told Story Of Kentucky Whiskey Chapter 3

Castle & Key Distillery Un-Told Story Of Kentucky Whiskey Chapter 3 5-Year 53.3%-ABV 750ml.

Read More

W.D. O’Connell Whiskey Merchants Bill Phil Peated Series

W.D. O’Connell Whiskey Merchants Bill Phil Peated Series 47.5%-ABV 700ml.

Read More

Four Branches Bourbon Founders Blend 4-Grain Blended Straight Bourbon Whiskey

Four Branches Bourbon Founders Blend 4-Grain Blended Straight Bourbon Whiskey 48%-ABV 750ml.

Read More

Copper & Cask Unveils Small Batch Series with Inaugural Eight-Year-Old Bourbon

 

New Collection of Rare Whiskeys Now Available Online

PROVIDENCE, R.I., Oct. 11, 2023- Copper & Cask Spirits has introduced its new Small Batch Series, a line of limited-edition cask strength whiskeys, each crafted by marrying a handpicked selection of stand-out single barrels. The first release, Copper & Cask Small Batch Series No. 001, is an eight-year-old Bourbon made from 13 barrels that were each distilled in Indiana and aged in Florida. With just 2,000 bottles available, this very limited offering is available online in most states beginning today, along with limited availability on shelves.

Since launching in 2021, Copper & Cask has been entirely dedicated to single barrel selections and unique cask-finished releases. Everything is bottled at barrel proof and is limited in nature. Based in Rhode Island, Copper & Cask has put out hundreds of single barrels of Bourbon, High-Rye Bourbon, Rye, special aged selections like 15-year-old Canadian whiskey, and unique cask-finished bottlings. The new Small Batch Series is the first offering from Copper & Cask that goes beyond the single barrel, giving a broader audience of whiskey lovers access to unique blended bottlings from the brand.

"Single barrels will always be the cornerstone of Copper & Cask," said Terry Lozoff, Spirits Director at Latitude Beverage, the creators of Copper & Cask Spirits. "But we also believe that sometimes the whole can be greater than the sum of the parts. Blending and micro-batching was always part of the plan, and it is key to us realizing our ultimate vision. The launch of our Small Batch Series is an exciting next step for Copper & Cask, and I can't wait to get our whiskeys in front of more whiskey lovers all over the country."

About Batch 001: 8-Year Bourbon Whiskey

Aged for eight years in the tropical climate of Florida, this Bourbon is dark and layered with rich flavor. On the nose, fruity aromas of cherry and dates come to the surface. Upon sipping, the first impression is the sweet, lively notes of candied grapefruit peel and crystallized honey before giving way to the richer flavors of chocolate ganache and butterscotch. The robust finish lingers, showcasing the decadent caramelized flavors of crème brulee and brown butter.

The inaugural Small Batch Series offering is bottled at 61.4% ABV, and has an SRP of $79.99. The whiskey will be available for purchase online in most states, and will also be available in limited retail distribution in markets including Colorado, Connecticut, Delaware, Illinois, Maryland, Massachusetts, New Jersey, New York, and Rhode Island.

Copper & Cask has two more Small Batch Series releases slated for this holiday season, including an Armagnac-finished whiskey and a Bourbon finished in Toasted Oak and Rum barrels.

For more information or to purchase, visit https://copperandcaskspirits.com/.

About Copper & Cask Spirits

Copper & Cask Spirits is an independent bottler dedicated to single barrel selections and unique cask strength releases. Based in Rhode Island, Copper & Cask launched in 2021 and has released hundreds of single barrels of Bourbon, High-Rye Bourbon, Rye, and special aged selections like 15-year Canadian whiskey, primarily as retail picks. Copper & Cask Spirits is owned by Latitude Beverage, the company behind Wheel Horse Whiskey, Northcross Whiskey and Tequila Zarpado.

Read More

Kavalan Returns to Whisky Live Paris, Unveiling Exclusive Whiskies for the French Market

TAIPEI, Oct. 12, 2023Taiwan's leading whisky distillery is thrilled to announce its continued presence at this year's Whisky Live Paris (Oct 21- 23), following its return in 2021 after a one-year absence due to the pandemic.

Guests will have the exclusive opportunity to savour whiskies, specially curated for the discerning French market, at the booth this year:

KAVALAN 8 ans 2015 Peated Malt R150409037A

KAVALAN 6 ans 2017 Oloroso Sherry Cask S170426032C

KAVALAN 7 ans 2016 Vinho Barrique W160809071C

KAVALAN 9 ans 2014 Port Cask O140311050A

Ms. Aurora Chang, Kavalan Regional Manager, expressed enthusiasm about the French market's resurgence amid the return of social gatherings and on-trade activities.

"Throughout the pandemic, Kavalan strategically boosted sales with cocktails-friendly options like the Kavalan Distillery Select series. Additionally, the premium Solist cask strength whiskies addressed supply challenges in the Japanese whisky market. As we approach the final stages of our Third Maturation Warehouse, reflecting our dedication to quality and expansion, Kavalan stands ready and optimistic about meeting the growing global demands."

This year, the Kavalan booth features a captivating centerpiece that embodies the brand's distinct character, enhanced by vibrant pink orchids. A batten wall, inspired by Taiwanese windows, paired with a lush green roof mirroring Yilan County's natural beauty, and complemented by exquisite woodwork, all symbolize the quality of Kavalan's oak casks.

Mr. Didier Ghorbanzadeh, Global Ambassador for Kavalan's European distributor La Maison du Whisky (LMDW), affirms that Kavalan spares no effort in crafting a world-class single malt that confidently stands on par with the most renowned distilleries.

"When experiencing Kavalan's whiskies for the first time, the surprising maturity, despite its youth, is attributed to the unique tropical aging conditions in Taiwan. This distinct characteristic sets it apart from the single malts we already distribute in Europe."

Didier highlighted that Europeans are taken aback by the intensity, depth, and vibrant fruit flavours found in Kavalan.

"While diverse oak influences (sherry, wine, etc.) are beautifully expressed with intense aromas, Kavalan is distinct for its explosive tropical fruit flavours on the midpalate and finish, offering refreshing purity to balance the oak's influence."

LMDW seeks to boost Kavalan's on-field presence by offering tastings and masterclasses at events such as Whisky Live Paris, The Whisky Show London, and The Whisky Show Budapest, showcasing Taiwan's unique whisky to an expansive global audience.

Awards for the 5 featured whiskies:

• Solist ex-Bourbon - SFWSC Double Gold & Best of Class Other Single Malt, BTI Gold (94pts), TWSC Gold & WWM Gold
• Solist Oloroso Sherry - SFWSC Double Gold, BTI Gold (95pts) & TWSC Superior Gold
• Solist Vinho - SFWSC Double Gold, BTI Gold (92pts) & TWSC Gold
• Solist Peated Malt - TWSC Superior & Superior Gold
• Solist Port - WWA Category Winner Best Taiwanese Single Cask Single Malt, SFWSC Gold, BTI Gold (93pts), TWSC Gold, WWM Gold & IWC Gold (96.95pts)

About Kavalan Distillery

Kavalan Distillery in Yilan County has been pioneering the art of single malt whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat, sources the meltwaters of Snow Mountain and is enhanced by sea and mountain breezes. All this combines to create Kavalan's signature creaminess. Taking Yilan County's old name, our distillery is backed by about 40 years of beverage-making under parent company, King Car Group. We have collected more than 790 gold awards or higher from the industry's most competitive contests. Visit www.kavalanwhisky.com

About La Maison du Whisky

Founded in 1956, La Maison du Whisky transitioned from a simple retailer to a global distributor of whiskies and spirits. With its Singapore subsidiary and LM&V joint venture, it represents over 250 brands, spanning from whisky to tequila. They offer a vast collection of over 4,000 products online and in-store. Their ventures also include Fine Spirits Auction for collectors and The Avant Gardist (TAG) spotlighting innovative brands. Committed to expanding their industry knowledge, they provide training, host the Whisky Live Paris event, and have been publishing resources like Whisky Magazine since 2004.

Read More

Whiskey House of Kentucky Announces Industry Changing Distillery and Custom Whiskey Production Program

State-of-the-art Elizabethtown distillery to begin operations July 2024

ELIZABETHTOWN, Ky., Oct. 12, 2023 -- Whiskey House of Kentucky announced its state-of-the art distillery will begin operations July 1, 2024. Located on a 176-acre campus in the T.J. Patterson Elizabethtown Hardin County Industrial Park, Whiskey House will be the most sophisticated, technically advanced producer of custom bourbon and American whiskey in the United States. It will invest more than $350 million over the next decade, employing approximately 50 employees in 2024, and expanding to more than 100 employees by 2027. For more information, visit www.whiskeyhouse.com.

Whiskey House is the first facility designed from the ground up for large-scale, flexible, contract whiskey production.

Founded in 2022 by David Mandell, John Hargrove and Daniel Linde, the team that started and built The Bardstown Bourbon Company, Whiskey House is the first distillery designed from the ground up to focus solely on large-scale, flexible, contract whiskey production. With no brands of its own, Whiskey House provides unparalleled customer service, competitive pricing, and unprecedented visibility into the manufacturing and barrel aging process for its Custom Whiskey Production customers.

"Whiskey House will reshape the contract whiskey market in the United States," said co-founder and CEO David Mandell. "As the bourbon market continues to grow, we see the need for additional distilling capacity and more customer focused solutions. We will provide the highest-quality production, guaranteed capacity, and exceptional customer service for our brand partners."

Whiskey House's property development plan includes 16, 41,500-barrel traditional rickhouses, a 50,000-square-foot palatized warehouse, a spent grain processing facility, a bottling facility, a rail system, as well as access to one of the highest yielding hydro stratigraphic limestone aquifers in the region, which sits 120 feet below the property. Produced by Vendome Copper & Brass Works, Whiskey House's distilling and processing equipment is built around a 48-inch custom still and 14, 33,000-gallon closed-top fermenters. The company will begin operations with greater than seven million proof gallons of annual capacity (112,000 barrels), expanding to more than 14 million proof gallons (224,000 barrels) in 2027.

"Whiskey House sets a high bar for advanced manufacturing in the whiskey industry," said co-founder, president and COO John Hargrove. "We're making major investments in the technological capabilities of the distillery that will immediately make Whiskey House the most advanced contract whiskey production facility in the United States."

Whiskey House's fully integrated operational and information technology infrastructure captures and analyzes data across the entire manufacturing process. With the addition of its artificial intelligence applications, the company can continually improve quality and efficiency, increase production yields, expand sustainability initiatives, and provide critical real-time information to customers about their liquid. As a result of its efforts and vision for the distillery, Whiskey House received a Microsoft for Startups Founder's Hub Grant to accelerate the implementation of AI in all aspects of its manufacturing and distillation process.

"For the first time, our customers will have access to every data-point about their whiskey from start to finish," said engineering & technology vice president Roger Henley. "Not only will this information enable brands to create more innovative products and share more compelling stories about their whiskies, but it will also help optimize their businesses with critical financial, inventory, and quality reports."

Whiskey House construction is led by Bardstown-based Buzick Construction and financed by Truist Bank. Click here for high-resolution photos.

Interested in joining the best team in whiskey? Please sign up for hiring updates at www.whiskeyhouse.com.

About Whiskey House of Kentucky:
Whiskey House of Kentucky is the most sophisticated, technically advanced producer of custom bourbon and American whiskey in the United States. Located on a 176-acre campus in Elizabethtown, Kentucky, Whiskey House is the first facility designed from the ground up for large-scale, flexible, custom whiskey production. Whiskey House provides unparalleled customer service, competitive pricing, and complete transparency into the manufacturing process for its Custom Whiskey Production customers. It will begin operations in July 2024. To learn more, visit

Read More