TALISKER DISTILLERY UNVEILS THE LATEST RELEASE OF ITS 30 YEAR OLD SINGLE MALT SCOTCH WHISKY

Made by the sea and embodying its wild spirit for nearly 200 years, Talisker 30 Year Old celebrates the Isle of Skye

NEW YORK, June 29, 2023  The Talisker distillery has announced the highly anticipated annual return of Talisker 30 Year Old with its award-winning 2023 limited edition release. Talisker 30 Year Old is a whisky made by the sea that embodies the rugged shores of the Isle of Skye in Scotland. For nearly 200 years, the distillery has crafted Single Malt Scotch Whisky on the coast alongside the infamous Oyster Shed, where whisky has been paired with fresh, local oysters for decades. Honoring its distillery home and legacy of seafood pairings, Talisker 30 Year Old was created to pay tribute to the Isle's natural wonders.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9182251-talisker-30-year-old-single-malt-scotch-whisky-release/

Crafted over three decades, the liquid celebrates the rugged wilderness of its home. As the land rises, the elements quieten, smooth smoky clouds swirl and part around peppery peaks. Atop the Isle's highest peak, a powerful tranquility reveals the true magnificence of the island below, ashore the sea Loch Harport which stretches as far as the eye can see. Talisker 30 Year Old beautifully reflects the unique terrain of the Isle and the distinctive characteristics of the surrounding seas' merroir.

Selected annually from refill American Oak casks, this raw yet refined expression is non-colored and non-chill filtered and bottled at natural cask strength. Talisker 30 Year Old is an elegant and complex whisky with the distillery's hallmarks of soaring sweet smoke and pointy pepperiness.

Stuart Morrison, Master Blender and Whisky Specialist at DIAGEO, said, "The three decades spent in oak casks allow Talisker's distillery character to develop refined and exquisite qualities. As the spirit ages through its twenties, the fruit flavors become even more complex, giving us fragrant tropical notes and the peppery smokiness that moves from coal-tar to a warming, smoldering bonfire. A truly spectacular Talisker liquid, every sip is a celebration of the magnificence of Skye."

To celebrate this remarkable release in the U.S., Talisker has joined forces with Real Oyster Cult to offer seafood and whisky fanatics curated pairings alongside the Single Malt made by the sea. The coastal origins of Talisker liquid create the whisky's signature maritime and briny notes – making it the perfect Scotch for oyster and caviar pairings.

Real Oyster Cult delivers an oyster bar experience to doors across the U.S., curating seasonal, fresh oysters from over 100 farms across North America, plus delectable shellfish and caviar via their app and website. They also farm oysters locally in Duxbury, MA on Cape Cod Bay, including the petite and succulent Sailor's Valentine that pairs perfectly with the warming smokiness and gentle salinity of Talisker 30 Year Old. Taking the experience to new heights, the addition of Real Oyster Cult's Royal Belgium Platinum Caviar as a garnish elevates the culinary journey, culminating in the ultimate premium pairing.

Additionally, Talisker is partnering with actor and writer Peter Gadiot to inspire individuals to embrace the outdoors and reconnect with the natural world. Much like Talisker, Peter embodies the rugged luxury and coastal spirit, spending the majority of his free time adventuring outside. Together, they aim to ignite a sense of adventure, inviting whisky aficionados to raise a glass to the wild spirits within them.

"I couldn't be more excited to join forces with Talisker, a brand that resonates deeply with my love for the untamed beauty of nature. It's a privilege for me to commemorate the launch of Talisker 30 Year Old, a whisky that embodies the essence of time-honored craftsmanship," said Gadiot. "Together, we embark on a remarkable journey of exploration and appreciation, toasting to the wonders of the outdoors."

If you're looking for something delicious to sip alongside fresh oysters or premium caviar, Talisker 30 Year Old is available for online purchase and home delivery via ReserveBar.com, Drizly.com or the Drizly app where shipping and delivery are available.

PRODUCT INFORMATION

ABV: Natural Cask Strength 49.6%
AGE: 30 Years
SRP: $1,099.99 USD
CASK TYPE: American Oak
BOTTLING YEAR: 2022
ANNUAL RELEASE VOLUME:

• 3,195 Bottles Globally
• 561 Bottles U.S.

TASTING NOTES

Nose: Freshly cut orchard fruits, waxy red apples, fragrant white pepper, cinder toffee and a subtle creaminess.  A fresh maritime breeze passes, alongside the growing presence of tropical fruits, cocoa nibs and a beach bonfire.

Taste: A warming smokiness on the palate, with a chili pepper prickle and a gentle salinity, fading to reveal layers of apple and pear, smoldering embers, and notes of spicy oak.

Finish: A lingering warmth, with a peppery and cinnamon tingle alongside notes of ripe fruit, roasted hazelnut and a hint of vanilla.

ABOUT TALISKER
The Talisker distillery is battered by the elements on the windswept coast of the Isle of Skye and is one of the most remote distilleries in Scotland. It was founded in 1830 by Hugh and Kenneth MacAskill, and the distillery has been in near-constant operation ever since.

Talisker 10 Year Old and Talisker Storm are widely distributed while Talisker 30 Year Old, Talisker 25 Year Old, Talisker 18 Year Old, Talisker 8 Year Old, 2022 Special Releases and Talisker Distiller's Edition can be found in specialist stores.  See www.malts.com and https://www.instagram.com/talisker/ or more information. The TALISKER and TALISKER STORM words and associated logos are trademarks. © DIAGEO 2018.

Talisker 30 Year Old and Talisker 18 Year Old won Double Gold at the 2023 San Francisco World Spirits Competition, the largest and most prestigious spirits competition in the world. Double Gold honors are awarded to liquids that received a Gold medal rating by all members of the judging panel. Talisker 10 Year Old and Talisker Storm won a Gold medal.

Talisker has a heritage rooted in adventure. In 1830 its founders the MacAskill brothers crossed the Atlantic Ocean from the Isle of Eigg to establish the Talisker distillery on the shores of Loch Harport on the Isle of Skye. It has remained there ever since, producing consistently fine whiskies for almost 200 years.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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GEORGE DICKEL AND SOCIAL HOUR RELEASE NEW PREMIUM RTD COCKTAIL - BOURBON SMASH

The second release from George Dickel and Social Hour celebrates summer's signature serves

NEW YORK, June 29, 2023-- For their first collaboration, George Dickel and Social Hour brought fans the quintessential autumnal cocktail – the Harvest Whiskey Sour. Just in time for the summer, the brands are teaming up once again to launch another seasonally-inspired release in the form of a slow-sipping bourbon cocktail – Social Hour Bourbon Smash made with Dickel Bourbon.

The new Bourbon Smash made with Dickel Bourbon is a mint julep meets a whisky sour. Boasting notes of tart meyer lemon and muddled mint, the cocktail can be enjoyed with friends and is best served over ice in a glass garnished with a mint sprig, lemon wheel, peach slice or strawberries.

With this release, fans of craft cocktails don't have to sacrifice quality for convenience to enjoy a seasonal cocktail on the same level, as this offering exemplifies the high standard and approachability both brands are known for. At the center of the drink is George Dickel's award-winning Dickel Bourbon that's been aged 8 years and helps make Bourbon Smash a delicious cocktail with the same quality you'd expect from a cocktail bar.

"We couldn't have asked for a better first step into the canned cocktail space than through our partnership with Social Hour. Our first release was a fall-flavored spin on the Whiskey Sour, and with the Bourbon Smash, we're putting a new, summer twist on the classic cocktail," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "I couldn't be more excited for whisky fans to enjoy the refreshing taste of the Bourbon Smash. To make that perfect summer cocktail, you need an approachable and balanced bourbon that's able to work well in a cocktail – and that's Dickel Bourbon."

"With our first collaboration being so well received, it only made sense for our next craft cocktail to continue to lean into seasonality," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails. "The Bourbon Smash is hands down my favorite whiskey-based warm weather cocktail. Now you can enjoy one by simply pouring over and adding a fresh garnish like a mint sprig or peach slice."

Starting today, the Bourbon Smash will be available for purchase at retail locations in the New York City area. Consumers outside of New York can purchase the offering online on the Social Hour website. This limited time offering has a suggested retail price of $28 for a 4-pack. At 250 mL, the Bourbon Smash includes three servings per can.

No matter how you choose to celebrate the start to the summer season or enjoy the new Bourbon Smash, please remember to drink responsibly.

About Social Hour
Social Hour is a line of craft canned cocktails created by two of the world's most respected bartenders, industry legend Julie Reiner and bartending veteran, Tom Macy. Featuring five expressions including classics - Gin & Tonic, Whiskey Mule - and original creations - Pacific Spritz, Yuzu Sunset Fizz – Social Hour is designed to honor the ritual of gathering together with friends, over world-class drinks. For more information visit www.socialhourcocktails.com and follow on social media @socialhourcocktails.

About George Dickel
Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource,www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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WILD TURKEY® UNVEILS MASTER'S KEEP VOYAGE, A LIMITED-EDITION CRAFT BOURBON PERFECTED WITH TIME IN JAMAICAN RUM CASKS

The collaboration between Eddie Russell of Wild Turkey and Dr. Joy Spence of Appleton Estate, two masters of their craft, will be available this July at select retailers

LAWRENCEBURG, Ky., June 29, 2023  Wild Turkey, the iconic American bourbon brand, today announces the release of Master's Keep Voyage, the latest expression in the annual limited-edition series of highly sought-after whiskies. Crafted by Master Distiller Eddie Russell in a first-time collaboration with Dr. Joy Spence, the renowned Master Blender of Appleton Estate Jamaica Rum, this 106-proof expression of 10-year-old bourbon was finished with a secondary maturation period in Jamaican rum casks, marking the first rum cask finish in Wild Turkey's history. It will be available at select retailers beginning in July.

"Every year, we look forward to the release of Master's Keep as an opportunity to rethink what our bourbon can be," says Wild Turkey's Master Distiller Eddie Russell. "Creating Master's Keep Voyage in collaboration with Dr. Joy Spence was a real privilege, and I think our shared passion for telling a story through our spirits comes through in this one-of-a-kind whiskey."

Master's Keep Voyage captures the hallmarks of both bourbon and rum making and reflects Eddie Russell and Dr. Joy Spence's more than 80 years of combined experience in crafting exceptional spirits. To begin, Dr. Joy Spence hand selected some of the finest casks from the iconic Jamaican rum house Appleton Estate – these casks previously held 14-year-old pot still rum and were chosen for their potential to best complement the bold top notes and rich caramel undertones of Wild Turkey's extra-aged bourbons. The casks then made the voyage to the Wild Turkey Distilling Co. in Lawrenceburg, KY, where Eddie Russell hand selected a batch of 10-year-old bourbon that had been aged in Wild Turkey's classic No. 4 char barrels. The bourbon was finished in the rum casks in the heat of a Kentucky timber rickhouse, resulting in a tropically influenced American icon bursting with a palate of fruits, caramel and aged oak with a warm, long-lasting finish of chocolate and spice.

"With Voyage, we set out to develop a spirit that allows the notes of the rum and bourbon to work in harmony," said Appleton Estate Master Blender Dr. Joy Spence. "By aging Eddie's hand-selected batch of 10-year-old bourbon in the finest casks we have at Appleton Estate, we were able to achieve a new level of flavor that gives whiskey and bourbon lovers a new way to enjoy their favorite drinks."

The Master's Keep series, first launched in 2015, was born from Eddie Russell's desire to push the boundaries of traditional bourbon-making by experimenting with aging techniques and finishes. Each annual release in the collection is highly coveted and available in limited quantities.

Master's Keep Voyage will be available nationally at select retailers beginning in July. SRP for a 750ml bottle is $275. The makers of Wild Turkey and Appleton Estate took their time crafting this one-of-a-kind whiskey, and they encourage fans to take their time enjoying it and to drink in moderation.

About Wild Turkey

The distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Aging in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

About Campari Group

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

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Multi-Platinum Band Whiskey Myers Debuts Uncle Chicken's Sippin' Whiskey

PALESTINE, Texas, June 27, 2023 - For genre-bending band Whiskey Myers, who have spent nearly 15 years selling out shows worldwide while amassing a devoted fanbase and a critically acclaimed discography, music is just where their creative spirit begins. From their own coffee line to unique, collectible art created for each show and each album, the multi-Platinum band known for connecting further with fans via their passion projects now unveils their creation of Uncle Chicken's Sippin' Whiskey. Breaking free from conventions, Uncle Chicken's transcends boundaries and speaks to the soul of its diverse fan base, offering a remarkable libation that defies categorization. Uncle Chicken's Sippin' Whiskey is a Straight Bourbon Whiskey shrouded in mystery and infused with the untamed spirit of a legendary figure within the Whiskey Myers universe.

Remaining true to their musical philosophy of refusing to be confined by genre, Whiskey Myers guitarist John Jeffers explained on behalf of the band, "Uncle Chicken's stays true to that notion. We didn't want to create just another mundane bourbon – Uncle Chicken's embodies that renegade spirit."

To create the brand-new offering, Whiskey Myers has partnered with Bespoken, the visionary craft whiskey maker with a staggering tally of over 150 medals in just the past three years. Bespoken harnesses the power of their cutting-edge innovation and has embarked on an ambitious endeavor to test over 5,000 unique whiskey variations. This relentless pursuit of perfection leads them to what they believe is a whiskey masterpiece (in Uncle Chicken's Sippin' Whiskey), poised to ascend the pinnacle of global accolades and redefine the bourbon market in the years to come. This enigmatic bourbon combines traditional craftsmanship with innovative techniques, resulting in a whiskey that harmonizes complexity and smoothness in every sip.

Peter Iglesias, CEO of Bespoken, expressed his excitement, stating, "Uncle Chicken's Sippin' Whiskey encapsulates the untamed essence of Whiskey Myers and their relentless pursuit of breaking boundaries. This release expands the possibilities of what a whiskey can be, inviting enthusiasts on an exhilarating journey with every sip."

Since their emergence in 2007, Whiskey Myers has captivated audiences at more than 2,500 live shows with ever-increasing crowd sizes. In addition to headlining their own sold-out shows from coast to coast at iconic venues such as Red Rocks Amphitheatre and Ryman Auditorium, plus performing at marquee festivals Bonnaroo, Stagecoach, Download and more, the six-piece was also personally selected to open The Rolling Stones' Chicago stadium show in 2019. Their latest self-produced album, Tornillo, available everywhere now via the band's own Wiggy Thump Records, features the No. 17 most-played Americana song of 2022, "John Wayne," and follows their fifth studio album, Whiskey Myers, which debuted at No. 1 on both the Country and Americana/Folk sales charts and at No. 2 on the Rock chart. In total, Whiskey Myers have sold more than 1.75 million albums and amassed over 2.4 billion streams while earning six RIAA Gold & Platinum certifications as an independent band. Known for their high-energy live show and unique sound, the band praised by Esquire as "the real damn deal" has also earned sync success with features (and an on-screen appearance) in Paramount's hit show "Yellowstone" as well as Netflix series "What/If," Angelina Jolie film "Those Who Wish Me Dead" and CBS series "SEAL Team," among several others.

Uncle Chicken's is available online at www.unclechickenswhiskey.com with a suggested retail price of $59.99/750 ML. For more information, follow Uncle Chicken's on Instagram (@unclechickens) and Whiskey Myers (@whiskeymyers).

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Michter's President Joseph J. Magliocco to be inducted into the Kentucky Bourbon Hall of Fame®

LOUISVILLE, Ky., June 27, 2023- The Kentucky Bourbon Hall of Fame® has announced that it will induct Michter's President Joseph J. Magliocco on September 13th, 2023.

A native New Yorker who later adopted Louisville as his second home, Magliocco initially fell in love with Kentucky bourbon while bartending during college at Yale, where he was a Religious Studies major. After earning a JD from Harvard Law School, during which time he spent summers selling Kentucky bourbon and other spirits, Magliocco embarked on a full-time career in the spirits and wine business. One of his first industry jobs was at a distributor, where he reported to the company's President R.C Wells, the former President of Four Roses.

Magliocco subsequently led the effort to develop Chatham Imports, the Manhattan-based spirits and wine supplier and eventual parent company of Michter's Distillery. During the 1990s, a challenging period for the American whiskey industry, Magliocco teamed up with his mentor and adviser Richard Newman, the former President of Austin Nichols, to enter the bourbon business, which they both viewed as being only temporarily out of favor. While selling the brand during a summer job, Magliocco had grown familiar with Michter's, a Pennsylvania-based whiskey company with a legacy stretching from the founding of a predecessor in 1753 until its bankruptcy in 1989. After the Michter's brand name went abandoned, Magliocco spearheaded Chatham's acquisition of the Michter's trademark in the 1990s for $245 and set out to restart the historic brand with whiskey made in Kentucky, which he considered the best place in the world for bourbon.

Magliocco has played a role in the resurgence of American whiskey. "There is no one who believes more in the potential of the Kentucky bourbon category," stated Michter's Master Distiller Dan McKee. "I know I speak for our entire team when I say we are grateful for Joe's unwavering support, which has enabled us to make decisions that prioritize making the highest quality whiskey every step of the way." Michter's Master of Maturation Andrea Wilson added, "Joe's contributions will have a lasting impact on the Kentucky Bourbon industry and on how American whiskey is perceived around the world."

Over the years, the Louisville-based Michter's team assembled by Magliocco has made progress with the brand, which is now sold in all 50 United States and over 60 export markets. In its present form, Michter's has two Louisville distilleries – Michter's Shively Distillery and Michter's Fort Nelson Distillery – as well as a 205-acre farm and operations hub in Springfield, Kentucky. Magliocco joins Andrea Wilson, Michter's Master of Maturation and Chief Operating Officer, as Michter's second Kentucky Bourbon Hall of Fame® member.

"Kentucky bourbon has thrived and reached its current level of success because of all the great people working in all the positions in our industry. I am humbled and deeply honored to be included among this year's extraordinary inductees into the Kentucky Bourbon Hall of Fame®," remarked Magliocco.

Magliocco actively volunteers with schools and not-for-profit organizations. An Associate Fellow at Yale University's Benjamin Franklin College, Magliocco serves as a trustee of The Frazier History Museum and The Fresh Air Fund, as well as a member of the Harvard Law School Dean's Advisory Board. Magliocco splits his time between Louisville and New York. He works at Michter's with a team that includes his son Matt Magliocco and his niece Katharine Magliocco.

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Savoring the Spirit of New York: Bulleit Frontier Whiskey Celebrates "The New New York" During Tribeca Festival

Savoring the Spirit of New York: Bulleit Frontier Whiskey Celebrates "The New New York" During Tribeca Festival

 

NEW YORK, June 14, 2023 - Last night, Bulleit Frontier Whiskey presented the latest chapter of the Bulleit Pioneer Project — its multi-year commitment to championing and amplifying those breaking new ground in culture. This time around Bulleit joined forces with long-standing partners Tribeca Festival and UnitedMasters to spotlight New York's creative talent. "The New New York" event brought together emerging pioneers spanning film, music, food, and drink — hailing from across the five New York boroughs — during the Tribeca Festival weeklong festivities.

Within the diverse pool of talent on show, six promising filmmakers from New York — all nominees of the Tribeca Festival First Time Filmmakers award — were given the spotlight to present new work within the expansive Chelsea Factory venue.

Bulleit proudly sponsors the Best New Director Award at the Tribeca Festival, which recognizes the outstanding achievements of first-time filmmakers venturing into uncharted creative territory. This event comes days after Bulleit featured the filmmakers in full-page ads across local New York newspapers, providing them with notable exposure.

Sounds of The Five Boroughs
The event came alive in the Chelsea Factory — a space committed to providing New Yorkers with a platform for connection, inspiration, and joy. Building on its relationship with independent artist platform, UnitedMasters, Bulleit celebrated the impact that New York has had on music by giving the microphone to emerging talent from across the city, including Brandon Blue, Liana Banks, and Tosh Alexander. Alongside this, DJs from each borough, including Turbz from Brooklyn, Venus X from Manhattan, and Krystal Vega from Manhattan, took to the decks.

"New York City is synonymous with pushing cultural boundaries and spearheading new art forms. Its creative spirit and the abundance of talent living and working here, make it an undeniable cultural force," said Sophie Kelly, Sr. Vice President of Whiskeys at Diageo North America.

"Bulleit and Tribeca Festival share a long-standing relationship built on their mutual dedication to creativity, innovation and the celebration of exceptional voices. For our fifth year together, we're solidifying the dedication expressed in the Bulleit Pioneer Project initiated last year. This is why we decided to showcase and support the visionaries who shape the cultural landscape of the world's most vibrant creative hub - New York."

Flavors of The Five Boroughs
"The New New York" also showcased five bars, each expertly curated and hosted by mixologists from different boroughs — Genesis Cruz from Manhattan, Natali Claros-Ospina from Brooklyn, Andria Rodriquez from The Bronx, Brian Ipuz from Queens and Jimmy Colvil from Staten Island. Each mixologist crafted a cocktail inspired by the unique essence and flavors of their area.

A curated menu inspired by the distinct flavors of the five boroughs included Pork Belly Bao Buns representing Manhattan, Lentil Falafel for Queens, Mini Chopped Cheese sliders inspired by The Bronx, Mini Jamaican Beef Patties for Brooklyn, and Caprese skewers symbolizing Staten Island.

In alignment with Bulleit's ongoing planet-first commitment, the event was created with the environment in mind from end to end.

Cara Cusumano, Festival Director & VP, Programming, Tribeca Festival added:
"The inception of the Tribeca Festival marked a pivotal moment in revitalizing New York's economic and cultural landscape in the wake of the World Trade Center attacks. Fueled by creativity, the festival injected fresh energy into the city, serving as a powerful symbol of resilience. Now, after 22 years, it is inspiring to come together once more and commemorate the creativity, strength, and profound cultural impact that New York continues to embody through this extraordinary event."

Kicking off 100-Hour Commitment
The evening commenced with the first act of the 100-Hour Commitment — a groundbreaking initiative dedicated to fostering growth and collaboration between emerging artists and renowned talent from UnitedMasters. Local talent were granted one hour of invaluable guidance and expertise from esteemed mentors such as J, Ivy (GRAMMY award winning spoken word poet), Joel Leon (performer and director), Clintn Lord (rapper), and Chaucer Barners (CMO of UnitedMasters).

"Raw talent gets you a long way in this industry, but longevity can only come from the wisdom gained through experience. What excites me about the 100 Hour Commitment is the chance to sit with bright, emerging artists and impart them with the insights to navigate this space and the tools to combine their talent with the business savvy needed for long-term success," said Chaucer Barnes, Chief Marketing Officer of UnitedMasters Inc.

Bulleit and UnitedMasters are now poised to launch a comprehensive summer-long program, extending mentorship opportunities to aspiring artists seeking to advance their craft.

This builds on the success of previous Pioneer Project endeavors, such as The Remix Challenge in late 2022—a search for gifted wordsmiths vying for a coveted mentoring session with the esteemed J. Ivy—and the unveiling of a compelling short film featuring his poignant spoken word composition entitled "A Toast To The Times" in February of the current year.

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the Tribeca Festival
The Tribeca Festival, presented by OKX, brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, music, audio storytelling, games, and XR. With strong roots in independent film, Tribeca is synonymous with creative expression and entertainment. Tribeca champions emerging and established voices, discovers award-winning talent, curates innovative experiences, and introduces new ideas through exclusive premieres, exhibitions, conversations, and live performances.

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. The annual Tribeca Festival will celebrate its 22nd year from June 7–18, 2023 in New York City.

In 2019, James Murdoch's Lupa Systems bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.

About UnitedMasters
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.5 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world's biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.

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FOUR ROSES DISTILLERY CELEBRATES 135 ANNIVERSARY WITH FIRST GLOBAL BRAND REFRESH IN NEARLY TWO DECADES

The Heritage Bourbon Brand Will Also Honor the Milestone with Rare Release of Its Proprietary Ten Recipes 

LAWRENCEBURG, Ky., June 20, 2023 - Today, Four Roses Distillery, the award-winning Kentucky-based bourbon brand, announces its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Fans of the brand and consumers alike will see the refreshed branding across all of Four Roses' bourbon bottles, and on its new website, starting today.

Since its founding in 1888, the bourbon brand has maintained its commitment to quality and consistency in its liquid and overall product. Four Roses has continued to stay true to its roots and time-tested process of creating bourbons with an unmatched flavor that are not only complex, but also delightfully mellow. Four Roses looks to pay homage to the brand's heritage while exploring a more modernized approach through evolving the labels on all bottles, and revitalizing the website for a more user-friendly and cohesive experience.

"In our 135th year, we're thrilled to reveal our refreshed, modernized branding, which aims to maintain the spirit of our rich history while appealing to today's bourbon drinker," said Kelly Edney, Senior Brand Manager. "Four Roses is about creating and being part of life's mellow moments, and we hope that our dedicated fans and future customers continue to feel that connection."

Helmed by agency Camp + King, the design updates from the brand refresh include:

• A renewed, 3D rose emblem - the brand's classic logo - offering a more refreshed and refined representation of the brand's founding story
• A new engraved rose cluster on the cork of each bottle
• Brightened labels with gilded borders on all bottles labels, to bring a more contemporary look to the design. Labels on each of the brand's four bourbon expressions show a varying color palette that correspond with the richness of the product
• The publico typeface on the new label brings an elegance that is as timeless as the brand itself
• The addition of Master Distiller Brent Elliott's signature on the face of each bottle as a nod to the care and attention he puts into every bottle; tasting notes have also been added to the back of each bottle label to highlight the unique flavor profiles of each product.
• An updated website design that still includes cocktail recipes, events, and purchase links, but with a brighter and more cohesive look to match the refreshed branding

To celebrate this momentous occasion, for the first time ever, Four Roses is releasing a rare, limited edition kit - The Ten Recipe Tasting Experience - which will feature each of the ten unique bourbon recipes that make up Four Roses' bourbons. It's these ten signature recipes that set the brand's bourbons apart, and gives the liquid in each bottle its distinctive characteristic. The kit will include 50ml bottles of each recipe for bourbon enthusiasts to get a taste of where the brand's offerings originate. A QR code on the box will lead to a guided tasting video with Master Distiller Brent Elliott for a more immersive experience. This limited edition kit (SRP: $129.99) will be available for purchase starting June 30 at the Four Roses Visitor Centers in Lawrenceburg and Coxs Creek, Kentucky, and will roll out in select retailers in Georgia, Illinois, Kentucky, and California starting in mid-July.

"While the look of our brand is being refreshed, our unwavering commitment to producing the highest-quality bourbons made of our ten signature recipes remains the same," said Brent Elliott, Master Distiller, "It's been a true honor watching the brand grow over the past 18 years that I've been with Four Roses and I look forward to this next chapter."

ABOUT FOUR ROSES:
Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill and age 10 distinct bourbon recipes, each with its own unique flavor profile. With distilling and warehousing operations in Lawrenceburg and Cox's Creek, Kentucky, respectively, Four Roses is available in all 50 states. This past year, Four Roses has received 46 awards, including 2 Double Platinum medals, 8 Double Gold medals and 16 Gold medals from esteemed competitions such as the American Whiskey Masters and Whiskies of the World. For more information, visit www.fourrosesbourbon.com or find us on Facebook, Twitter and Instagram.

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Award-Winning Hakata Whiskies Make Their U.S. Debut

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Distilled from 100% Barley in Fukuoka, Japan, Umami-Forward Taste Profile Derived from Koji

NEW YORK, June 20, 2023  Hakata, the award-winning, premium whisky, distilled and matured in Fukuoka, Japan and hailing from the Hikari Distillery (est. 1912) today announces  its U.S. debut. Distilled from 100% barley and aged in sherry casks, the range includes Hakata 10-Year-Old Whisky, Hakata 12-Year-Old Whisky, Hakata 16-Year-Old Whisky and the showstopping Hakata 18-Year-Old Whisky. Imported by ImpEx Beverages, the Hakata Whiskies showcase the distilling prowess of Japanese producers.

AWARD-WINNING HAKATA WHISKIES MAKE THEIR U.S. DEBUT

Highly sought-after, Hakata Whisky is distilled and matured in Japan using 100% barley, a fraction of which is fermented with Koji - providing healthy enzymes for fermentation, and thus delivering a savory, unmistakable, Umami-enhanced patina. A distinguishing technique employed by the brand; this type of distillation is as revered as it is ancient and has been leveraged by some of the finest distillers in Japan for nearly 500 years. Known as the source of Umami, Koji is also used for production of Soy Sauce, Sake, and Miso.

Created by the imaginative team at the storied Hikari Distillery, Hakata Whiskies are aged in sherry casks in both traditional and open-air warehouses, allowing the aged spirits to benefit from the unique environmental elements in the Fukuoka region. Exposure to a humid summertime climate and cold winter temperatures manifest whiskies that are bold and evolved, characterized by decadent, sherry-dominant flavor profiles. These distillation and production techniques combined render a valiant, almost classical whisky flavor profile, while retaining a coveted freshness that is truly rare.

Located on the southern island of Kyushu, the historic Hikari distillery has been producing spirits since 1912. The careful craftsmanship and attention to detail in crafting Hakata's whiskies have received worldwide acclaim, including recognition recently from the highly respected Whisky Advocate, who recently awarded outstanding scores to every product in the current Hakata lineup:

• Hakata 18-Year-Old Whisky (SRP: $190) - awarded 94 points - is some of the most prized liquid hailing from the Japanese distillery. Glorious and decadent, it showcases notes of cola, dark cherry, roses, and the profound influence of sherry on the nose. On the palate, it exhibits smooth waves of savory umami, graham cracker, dates and a tart cherry. It concludes with an oak finish, complemented by notes of fresh berries and smooth vanilla.
• The refined Hakata 16-Year-Old Whisky (SRP: $150) was honored with an outstanding 96 points by Whisky Advocate - a score achieved by only seven other whiskies in the past decade, is the embodiment of a well-rounded whisky. Characterized by notes of caramelized coconut, white peach, powdered sugar and a touch of char, it's decorated with a profound scent of oak on the nose. On the palate, it delivers a hint of creamy, crème brûlée, unripe pear, roasted almonds, and white raisins.
• Awarded 95 points, Hakata 12-Year-Old Whisky (SRP: $100) is truly oak and umami defined - an enchanting, balanced whisky which on the nose delivers notes of champagne, dried plums, and sweet dates. On the palate, stewed fruit, caramelized orchard fruit, and apple cider with Sherry are demonstrated, finishing with a sweet, but slightly citrus salute. With a drawn-out finish and flush with minerality, this liquid gem is sweet, tangy, and enlightened by umami - a measured triumph of harmony and spice.
• Hakata 10-Year-Old Whisky (SRP: $80), awarded 93 points, demonstrates the full flavor and authentic, spirit-forward character that the brand is known for. Oaky and earthy, on the nose it also presents notes of lemon meringue and strawberry preserves. Ripe with rich sherry, walnuts, and sweet raspberries on the palate and culminates with notes of vanilla Oak, sherry, raisin, and orange peel.

"The domestic market for World whiskies is unprecedented right now, and we are excited to bring Hakata's otherworldly flavor profile to an American audience - especially as we know umami is finally having its moment in the sun. Whisky from Japan is a formidable and well-respected category in the overall whisky scene, and our hope is that Hakata finds its rightful seat at the table," said Chris Uhde, Vice President, ImpEx Beverages.

With their inimitable flavor profile, Hakata Whiskies appeal to the most discerning whisky drinker while maintaining an approachability that is dually engaging for the casual bourbon enthusiast. The complex flavors and striking textures showcase a luxurious spirit with intense aroma - a splendid achievement in balance, character, and mystique. This whiskies flavor profile positively shines when served with food, thanks to the savory umami essence which illuminates the flavors of any dish. Best served neat in pours of 1 oz. or less, Hakata is a whisky to be sipped and savored.

Available on www.hakatawhisky.com, and at select retailers, bars and restaurants across the U.S, Hakata Whiskies are available in 700 ml bottles.
HI-RES IMAGES and MEDIA ASSETS CAN BE FOUND HERE

About ImpEx Beverages
Founded in 2008 by whisky expert and Keeper of the Quaich Sam Filmus, ImpEx Beverages is a leading importer of premium and rare spirits from around the world with a special emphasis on Scotch Whisky. Joined by whisky veteran Chris Uhde in 2018, the two partners expanded the portfolio, which now includes some of the most notable small and medium-sized distilleries and independent bottlers. Today, ImpEx Beverages imports whisky, gin, rum and mezcal from Scotland, Wales, Japan, Israel, Mexico, England, the Caribbean, India, and New Zealand. It's brands, including Kilchoman Single Malt Scotch Whisky, GlenAllachie Scotch Whisky, Penderyn Welsh Single Malt, Hakata Whisky of Japan, Black Tot Rum, Lemon Hart and Sons Rum, Herb Garden Gin and Mezcal Mal de Amor, are available in 49 states across the US with a focus on high-end retail. The company also features a line of fine liqueurs and cordials produced in the US. To learn more, visit www.impexbev.com.

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B.R. Distilling Company To Release Limited Special Reserve Blend This Summer

(Photos courtesy of B.R. Distilling)

MEMPHIS, TN: B.R. Distilling Company, Memphis’ oldest and most awarded distillery, announced its newest release, Blue Note Special Reserve, with an MSRP of $225. This limited release will be available beginning in late June, with only 2,100 bottles available for purchase across select markets.
Blue Note Special Reserve is a blend of seven different finishing techniques on bourbons ranging from 4-19 years of age. This release is a combination of straight bourbon whiskies individually finished up to three additional years in cognac, Madeira, sherry, port, vino de Naranja, and American white oak barrels. The blend is comprised of three different mash bills distilled in Kentucky and Tennessee, then presented at a blended cask strength of 112.5 proof.  This rare combination of profiles creates a complex tasting experience that evolves over time. In addition, the packaging for Special Reserve will feature the exact blend breakdown with ages, finishes and mash bills, giving the consumer as much detail as possible about this unique addition to the Blue Note lineup.
“We like to surprise Blue Note Bourbon fans with unique and limited offerings,” said B.R. Distilling Company President and CEO Logan Welk. “We had reserve inventory of different cask finishes, and instead of limiting them to each be their own individual single barrel, we felt this blend would produce an enhanced quality product that could reach more people and would be worth sharing for a limited time.”
B.R. Distilling Company has been in the news recently regarding the addition of an onsite tasting room in Memphis that opened for tours in May. Not only can guests tour every Thursday and Friday, but with the distillery’s leadership team, they are able to add on a tasting experience featuring Blue Note Juke Joint, Blue Note Crossroads and Blue Note Uncut. If that’s not enough, Blue Note Juke Joint and Blue Note Crossroads were recognized at the 2023 San Francisco World Spirits Competition winning Double Gold medals for the second year in a row in the oldest and largest competition of its kind. Additionally, Blue Note Uncut recently placed #7 on the 2022 Whisky Advocate annual rankings list.
Interviews, photography and product samples are available upon request. For additional information on Blue Note Bourbon, please visit www.BlueNoteBourbon.com. Follow Blue Note on Instagram (@BlueNoteBourbon).
About B.R. Distilling Company: B.R. Distilling Company is the oldest distillery in Memphis, TN, and produces two award-winning brands, Blue Note and Riverset. Blue Note embodies Southern Culture and Delta Flavor. Blue Note is bold yet approachable, with big notes and a smooth structure. Blue Note and Riverset are currently distributed in Alabama, Arkansas, Colorado, Connecticut, Florida, Georgia, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Jersey, New York, Oklahoma, South Carolina, Tennessee, and Texas. For more information, visit www.BRDistilling.com.

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O.K.I. Bourbon Continues Rapid Expansion into Texas, Florida, & Illinois

CINCINNATI and DALLAS, June 9, 2023 - Two local entrepreneurs, Chad Brizendine of McKinney TX and Jake Warm of Cincinnati OH, acquired the beloved bourbon brand O.K.I. from New Riff Distilling in 2020. Since its re-launch in 2020, O.K.I. has sold over 10,000 cases of bourbon and rye whiskey. In 2023 alone, the brand is on pace to exceed 12,000 cases before the Fall.

"We're thrilled with how whiskey lovers have responded to the brand's reintroduction" Brizendine shared. "Our waitlist for single barrels has been filled with retailers and groups from Texas, Florida, and Illinois since 2020. It was a no brainer to expand beyond Ohio, Kentucky, and Indiana."

Signing a multi-state agreement with Green Light Distribution in Texas and Florida, O.K.I. plans to dramatically increase its presence in the southern United States. Dusty Odell, co-founder and CEO of Green Light Distribution added "O.K.I. is a cult whiskey brand known for its single barrels and couldn't be a more perfect fit for Texas and Florida whiskey connoisseurs."

O.K.I. too plans to launch its first "true O.K.I. blend" in Fall 2023 under its Reserve sub-brand featuring dark rye whiskey from Middle West Spirits in Ohio, bourbon from Bardstown Bourbon Company in Kentucky, and rye whiskey from MGPI in Indiana. Warm shared "Reserve Batch 02 has been in the works since last year and pays homage to our company name and the tri-state where O.K.I. was founded. It's a truly one-of-a-kind blend!"

Stay up to date on all things O.K.I. Bourbon at www.okibourbon.com

About OKI Spirits LLC
Local whiskey entrepreneurs Chad Brizendine and Jake Warm are co-owners of OKI Spirits. Brizendine was co-founder and Warm an early investor in George Remus Bourbon, acquired in 2016 by MGPI. OKI Spirits now operates in 6 states including OH, KY, IN, TX, FL, IL.

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DEWAR'S® SCOTCH WHISKY PARTNERS WITH THE U.S. OPEN TO UNVEIL "THE CHAMPIONS EDITION" 19 YEAR OLD WHISKY AGED IN NAPA VALLEY RED WINE CASKS

Commemorating the 123rd U.S. Open Championship, the limited edition 'DEWAR'S 19 Year Old - The Champions Edition' honors the terroir of the famed California wine region

HAMILTON, Bermuda, June 8, 2023 DEWAR'S® Blended Scotch Whisky, the world's most awarded blended Scotch whisky, has released DEWAR'S 19 Year Old - The Champions Edition. The limited-edition whisky is released in partnership with the 123rd U.S. Open Championship, held at The Los Angeles Country Club (LACC), June 15-18, of which DEWAR'S is the official Scotch whisky partner for the third year running.

Created by four-time Master Blender of the Year, Stephanie Macleod and her team, The Champions Edition is extra-matured in hand-selected red wine casks from nearby Napa Valley, a region known for its award-winning fine wines, to produce a Scotch whisky that is rich and complex. The Champions Edition was inspired by the ethos of the U.S. Open's "From Many, One" campaign, bringing together up to 40 grain and single malt whiskies. It features notes of red berries and black cherries, which resolve into a rich and fruity finish with a hint of nutmeg. Part of the bottle proceeds go towards the USGA Foundation, which celebrates, serves, and advances the game of golf.

It is the third DEWAR'S 19 Year Old limited edition created in partnership with the USGA, with previous iterations in 2022 finished in new American Oak and Rye Casks, and in 2021 finished in first-fill ex-Bourbon casks. Like all DEWAR'S whiskies, DEWAR'S 19 Year old is double aged for extra smoothness.

"I am delighted to introduce the third iteration of DEWAR'S Champion's Edition, a whisky that fittingly pays homage to the terroir of California. In previous years we have created Scotch whiskies that offer incredible depth and breadth of flavor using the best of our Scottish terroir finished exclusively in American Oak casks: from first fill ex-Bourbon to new, never used American Oak and Rye Casks. And this year is no different. We're celebrating another great American Oak cask seasoned by red wine from California's Napa Valley. These imparts deep berry notes on the whisky. It marks the first non-fortified wine cask-finished whisky that we have created for DEWAR'S; the result is a wonderfully smooth and complex Scotch whisky, which I'm sure new and experienced Dewar's drinkers alike will enjoy," said Stephanie Macleod, Master Blender for DEWAR'S.

In addition to The Champions Edition, DEWAR'S will again serve as the official cocktail of the U.S. Open with the DEWAR's Lemon Wedge cocktail. This refreshing libation combines the smoothness of the award-winning DEWAR'S 12 Year Old whisky with lemonade and club soda, and is topped with a golf tee pick and a lemon wedge for garnish.

"Connecting with friends or family after a round of golf is intrinsic to the game, with many golfers enjoying the established tradition of a round of drinks at the 19^th hole. It is an important occasion for us, where golfers can both celebrate or commiserate, depending on their performance on the course, over a small dram or a refreshing highball. Whether golfers prefer sipping our DEWAR's 19 Year Old - Champion's Edition neat or enjoying the award-winning DEWAR's 12 Year Old in a DEWAR's Lemon Wedge cocktail, we toast to golf's enduring spirit of camaraderie, competition and celebration," noted Brian Cox, Vice President of DEWAR'S North America.

Whisky cocktails continue to experience a resurgence in popularity, with drinkers experimenting beyond the classic whisky sour or highball, testament to the breadth and depth of flavor that Scotch whisky can imbue in a cocktail. For those who cannot make it to the course but want to raise a toast to the game with the signature DEWAR'S Lemon Wedge cocktail at home, DEWAR'S has created a cocktail kit via Cocktail Courier available nationwide; see HERE.

The third iteration of the DEWAR'S Champions Edition Commemorative Bottle for the 2023 U.S. Open will be available in limited quantities, sold at select fine wines and spirits retailers as well as online HERE.

For more information on DEWAR'S whisky products, please visit www.dewars.com or on Facebook, Instagram and YouTube.

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DEWAR'S 19 YEAR OLD "THE CHAMPIONS" EDITION

Limited edition bottles on shelves nationwide HERE

MSRP $79.99  (750 mL each)

ABV: 43%

DEWAR'S LEMON WEDGE COCKTAIL

Ingredients:
1½ oz. DEWAR's 12-year-old
3 oz. Club Soda
2 oz. Lemonade
Method: Combine ingredients over ice and stir for desired dilution. Garnish with lemon. Cheers!

Available for purchase on CocktailCourier.com HERE

MSRP: $74.99

See HERE for all high-res imagery

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S® has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25.  These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or Twitter.

About the USGA
The USGA is a nonprofit organization that celebrates, serves and advances the game of golf. Founded in 1894, we conduct many of golf's premier professional and amateur championships, including the U.S. Open and U.S. Women's Open. With The R&A, we govern the sport via a global set of playing, equipment, handicapping and amateur status rules. The USGA campus in Liberty Corner, New Jersey, is home to the Association's Research and Test Center, where science and innovation are fueling a healthy and sustainable game for the future. The campus is also home to the USGA Golf Museum, where we honor the game by curating the world's most comprehensive archive of golf artifacts. To learn more, visit usga.org.

ENJOY RESPONSIBLY ©2023 DEWAR'S BLENDED SCOTCH WHISKY 43% ALC. BY VOL

IMPORTED BY JOHN DEWAR'S & SONS COMPANY, CORAL GABLES, FL

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Nitches Unveils Bottle Design Selection for Tover Republic Whiskey and Confirms Production Deposits

LAS VEGAS, June 8, 2023- Nitches (OTC: NICH), is thrilled to announce the selection of the stunning bottle design for Tover Republic Whiskey. Additionally, Nitches proudly confirms that the necessary production deposits have been paid, ensuring the imminent creation of this exceptional whiskey blend. With the final pieces falling into place, the highly anticipated launch of Tover Republic Whiskey is set to captivate whiskey enthusiasts in the coming months.

After an extensive and meticulous design process, Nitches is delighted to unveil the chosen bottle design for Tover Republic Whiskey. The selected design harmoniously blends timeless elegance with a modern twist, representing the spirit's essence and the rich heritage it embodies. Crafted with precision and artistry, the bottle exudes sophistication and reflects the superior quality of the whiskey it will contain.

Furthermore, Nitches is pleased to confirm that the necessary production deposits for Tover Republic Whiskey have been paid, ensuring the commencement of the production phase. Nitches' unwavering commitment to excellence and dedication to craftsmanship will shine through in every bottle of Tover Republic Whiskey, creating an extraordinary sensory experience for whiskey aficionados worldwide.

"We are absolutely thrilled to unveil the bottle design for Tover Republic Whiskey, which perfectly encapsulates the spirit of our brand," said John Morgan, CEO at Nitches. "The painstaking attention to detail in both the bottle design and the whiskey blend itself reflects our unwavering commitment to delivering an exceptional product that whiskey enthusiasts can truly savor and appreciate."

The upcoming launch of Tover Republic Whiskey marks an exciting milestone for Nitches, as they prepare to share their latest masterpiece with the world. The culmination of expert craftsmanship, time-honored traditions, and impeccable taste, Tover Republic Whiskey promises to redefine the whiskey experience for connoisseurs and enthusiasts alike.

Keep an eye out for more updates and announcements regarding the official launch of Tover Republic Whiskey in the coming months. Nitches invites all whiskey lovers to embark on this remarkable journey and indulge in the extraordinary flavors and sensory delights that are coming soon.

To see the bottle and other information please follow the official Nitches twitter handle twitter.com/NitchesCorp

Forward-Looking Statements:

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, the ability of Nitches to accomplish its stated plan of business. Nitches believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and there forward-looking statements included in this press release will prove to be accurate. Considering the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Nitches or any other person.

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Fireball Whisky and Actor/Comedian Rob Riggle Bring the Heat to Father's Day with First-Ever, Barrel-Aged Fireball Offering - Fireball Dragon Reserve

Limited-edition product is the perfect unexpected gift for whiskey-loving dads who want to add some [cinnamon] spice to their home bar

LOUISVILLE, Ky. , June 7, 2023  Gift givers ready to stir up Father's Day by saying "f(ireball) that" to boring presents dad doesn't really want (looking at you, grill sets, socks, and ties) - listen up! Fireball is setting those predictable options ablaze by offering something sure to make Father's Day 2023 one to remember… introducing Fireball Dragon Reserve, the first-ever, limited-edition, bourbon barrel-aged whisky from Fireball.

Introducing Fireball Dragon Reserve - the first-ever, limited-edition, bourbon barrel-aged whisky from Fireball

Fireball Dragon Reserve has been resting in dragon-charred barrels (aka, American oak premium whiskey barrels) for months in preparation for this moment of spicing up Dad's Day gifting and giving basic bourbon the boot. This exclusive product tastes like the iconic Fireball Cinnamon Whisky we all know and love, but imbued with a subtle smoky, oaky undertone sure to impress the most (or, least) discerning spirits lover.

"With Dragon Reserve, we asked ourselves: what does dad love, and how can we make that even better?" said Danny Suich, head dragon tamer and global brand director for Fireball. "We know whiskey drinkers are always looking for the hottest, most exclusive new offering, but most of those products are way too expensive. That's why we created Dragon Reserve… because the best gifts don't have to break the bank, but they should break convention and bring the heat!

To help bring this historic product to market, actor/comedian, father, and professional dad joke-maker Rob Riggle was crowned the first honorary Fireball Master Distiller. In his obviously highly coveted role, Rob helped shape the final result of Dragon Reserve through rigorous product testing and unwavering quality control. The result, according to Master Distiller Riggle? "Absolute fire."

"Just like Fireball, Rob is known for bringing the laughs and spicing up anything he touches," said Suich. "It was a no-brainer to make him our honorary Master Distiller for Dragon Reserve - his deadpan delivery and rebellious, irreverent personality was the perfect combination to bring this anything-but-boring product to life."

While Fireball Dragon Reserve was not [entirely] conceived as a way to convince dads to throw a Fireball shot back with their adult kids… it's still likely to get the job done. A more nuanced and refined version of classic Fireball, Dragon Reserve brings the heat - and ignites the fun - for Father's Day celebrations and beyond. Plus, dads love rare whiskey collectibles, making Fireball Dragon Reserve a covetable must-have. Speaking of the Father's Day holiday on 6/18, that's also how many bottles of Dragon Reserve will be available, 618 bottles.

"Attention Children 21+: what dad wants for Father's Day is some peace and quiet so he can enjoy his new favorite whisky, Fireball Dragon Reserve," said Fireball Master Distiller Rob Riggle. "All jokes aside, Fireball has a huge legion of fans who we know are going to love toasting pops on Father's Day after he's cut the grass, cleaned his car, or napped through hours of golf on TV (you know, dad stuff). Or Fireball lovers can buy one for themselves instead – I won't tell dad, just like you didn't tell him about that party you threw at the house when he went out of town that one spring break."

Fireball Dragon Reserve will be available in select states at www.dragonreserve.fireballwhisky.com for $19.99 beginning at 11 am EST on June 16th. Bottles will be sold on a first come, first serve basis.

Fireball is always working on exciting new products. Stay up to date on the latest news and offerings by following @FireballWhisky on Instagram, Facebook and Twitter.

About Fireball

Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using real cinnamon, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

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Eight Oaks Wins Awards at International Competition

New Tripoli, Pa. June 5, 2023–Last month, Eight Oaks was awarded multiple medals at the 2023 American Distilling Institute’s International Spirits Competition.

Those medals included:

• A Gold Medal, for their Veterans Cut Bottled-in-Bond Bourbon Whiskey

• Two Silver Medals, one each for their Pinot Noir Finished Bourbon and Port Rye Whiskey

• Two Bronze Medals, one each for their Barrel-Aged Applejack and Bourbon Whiskey

According to Founder & CEO Chad Butters, medals aren't everything, "For me, it’s not about the medals—it’s about recognizing the hard work of our crew, especially seeing how much pride they put into their craft. We’re awfully proud of how we make our spirits.”

Butters continued, “This is the first year we entered Veterans Cut, and that is an amazing bourbon—we’re offering that year-round now, and I’d encourage any of our fans that haven’t tried it out yet to do so because our production team did an amazing job with it.”

According to Director of Distillery Operations and Head Distiller, Caitlin Fenstermacher, “It’s special to be recognized by ADI, and I’m proud of our crew for these awards. From start to finish, every bottle is fueled by dedication, hard work, and love for the craft.”

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Eight Oaks is a Veteran-Owned, Family-Run, Farm-Grown craft distillery located in the rolling farmlands of Pennsylvania's Lehigh Valley. For more information about this story or Eight Oaks please contact Josh Van Den Berg,  Chief Brand Officer at 414-732-7182 or jvandenberg@eightoaksdistillery.com

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Downslope Distilling Colorado Craft Spirits Malted Rye Whiskey

Downslope Distilling Colorado Craft Spirits Malted Rye Whiskey 45%-ABV 750ml.

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HARDIN'S CREEK™ DEBUTS 'THE KENTUCKY SERIES' AS THE NEXT RELEASE OF HIGHLY LIMITED AND ULTRA-RARE EXPRESSIONS

The Three-Part Bourbon Release Explores 'Kentucky Terroir' Through the Lens of the Beam Family's Distilling Campuses

 

CLERMONT, Ky., June 1, 2023 -- Today, the James B. Beam Distilling Co. announced the launch of the Hardin's Creek™ Kentucky Series, a three-part release of Kentucky Straight Bourbon Whiskeys that mark the next installment in the brand's collection of ultra-rare expressions. Comprised of Hardin's Creek Clermont, Hardin's Creek Frankfort and Hardin's Creek Boston, the Kentucky Series takes whiskey fans on a journey of 'Kentucky terroir,' showcasing the influence of diverse landscapes on the flavor profile of each whiskey.

The Kentucky Series is a testament to the influence of location and how nature plays a vital role in liquid maturation.

Each expression within The Kentucky Series is a 17-year-old Bourbon, aged at one of three James B. Beam Distilling Company campuses: Clermont, Frankfort and Boston. All three liquids were laid down with the same mash bill at the same time seventeen years ago but aged at different campus locations.

"The Kentucky Series is a testament to the influence of location and how nature plays such a vital role in liquid maturation," said Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. "While these three bourbons were made with the same mash bill and aged in Kentucky, the micro-climates and environments at each location are distinctly different, which greatly impacts the taste of each product. As my Granddaddy Booker Noe said, 'Set it and let nature take over.'"

Launched in 2022, Hardin's Creek is a series of ongoing releases featuring some of the James B. Beam Distilling Co.'s rarest and most unique whiskeys, grounded in rich distilling expertise. The releases showcase the breadth and depth of the James B. Beam Distilling Co's whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rack house locations, and more. 

All three Kentucky Series expressions are best enjoyed neat or served over a large ice cube in a lowball glass where their complex flavors can be appreciated with each sip.

Expressions of the Kentucky Series will be released in limited quantities throughout this year, beginning with Clermont on June 1^st, Frankfort on August 1^st and Boston on September 1^st. For real-time information about Hardin's Creek, we encourage whiskey fans to follow along on Instagram @HardinsCreek or visit www.hardinscreek.com.

HARDIN'S CREEK KENTUCKY SERIES, CLERMONT

The first expression from the Kentucky Series is Hardin's Creek Clermont, aged at the James B. Beam Distilling Co. in Clermont and bottled at the grand age of 204 months. The nuanced terroir and microclimates shaped by the rigid and rolling hills, the cool wind against the shelter of the valleys, and the pockets of rack houses placed close together, are aglow year-round beneath the strong Kentucky sunlight, making the unique contours of Clermont discernable in every pour.

"When I think of the terroir of Kentucky, I think of Clermont," said Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery.

CLERMONT | 55% ABV | Suggested Retail Price: $169.99

COLOR 

Rich amber with darker tones

NOSE  

Burnt sugar tripled with matured toasted oak and sweet vanilla

PALATE

Forward caramelized oak, followed by brown spices and hints of seasoned leather

FINISH   

Smooth & sweet with lingering warmth

HARDIN'S CREEK KENTUCKY SERIES, FRANKFORT - 55% ABV | Suggested Retail Price: $169.99
The second expression from the Kentucky Series is Hardin's Creek Frankfort, aged on the Frankfort campus and bottled at 204 months. The creek bed at the Frankfort campus covers the storied rack houses in a blanket of humidity, making everything age more slowly. Liquid ages at its own pace with little ventilation and a lot of time. More information to come upon Frankfort introduction on August 1.

HARDIN'S CREEK KENTUCKY SERIES, BOSTON - 55% ABV | Suggested Retail Price: $169.99
The Booker Noe campus in Boston, Kentucky is one of a kind. The rack houses are spread out generously in the golden sunshine and clear air, ideal for maturation. These unique conditions mean fast, richer aging. It's bold and characterful, much like Booker Noe himself. More information to come upon Boston introduction on September 1.

About Hardin's Creek
Hardin's Creek is a series of ongoing releases featuring some of the James B. Beam Distilling Co.'s rarest and most unique whiskeys, grounded in 227 years of rich experience and distilling expertise. The brand launched in 2022 with its inaugural expressions, Jacob's Well and Colonel James B. Beam, and released The Kentucky Series in 2023. Each release will showcase the breadth and depth of the James B. Beam Distilling Co's whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more. Hardin's Creek celebrates whiskey's past while charting its future.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam^®, Maker's Mark^®, Basil Hayden^® and Knob Creek^® bourbons; Japanese whiskies, including Yamazaki^®, Hakushu^®, Hibiki^® and Toki™; and leading Scotch brands including Teacher's, Laphroaig^® and Bowmore^®, Beam Suntory also produces leading brands such as Courvoisier^® cognac, Tres Generaciones^®, El Tesoro® and Hornitos^® tequila, Roku™ and Sipsmith^® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

ENJOY RESPONSIBLY. Hardin's Creek™ Kentucky Straight Bourbon Whiskey, 55% Alc./Vol. ©2023 James B. Beam Distilling Co., Clermont, KY.

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RUSSELL'S RESERVE® ANNOUNCES THE RETURN OF ITS HIGHLY AWARDED 13-YEAR-OLD BOURBON

Proudly Awarded a Double Gold Medal from the Esteemed 2023 San Francisco World Spirits Competition, This Coveted Release Will Be Available in a Limited Run from June 2023

LAWRENCEBURG, Ky., June 1, 2023  Straight out of the Commonwealth of Kentucky comes the highly-anticipated third annual release of Russell's Reserve 13-Year-Old Bourbon, the oldest expression of the core range from the fan-favorite Russell's Reserve. Praised as the "Best American Whiskey of 2021" by world-renowned spirits critic and bourbon authority Fred Minnick, Russell's Reserve 13-Year-Old was most recently awarded a coveted Double Gold medal from the 2023 San Francisco World Spirits Competition.

Russell's Reserve 13-Year-Old is patiently crafted under the leadership of Master Distiller Eddie Russell, who celebrates his 42nd anniversary at the distillery this summer. Arriving in time for Father's Day, the exemplary 13-Year-Old Bourbon pays tribute to the heritage and legacy of Russell's Reserve, originally created by Eddie as an honor and tribute to the work of his own father, Master Distiller Jimmy Russell. The 13-Year-Old showcases Eddie's decades of experience and expert ability to develop complex flavors through careful aging and keen barrel selection.

Eddie Russell first introduced the 114.8-proof 13-year-old Kentucky Straight Bourbon in June 2021. Quickly beloved by fans and whiskey drinkers alike, the Russell's Reserve 13-Year-Old was re-introduced as a limited, annual offering in June of 2022. Serving as a shining example of the Russell family's mastery of bourbon-making, Eddie maintains the barrel proof of this whiskey and opts not to chill filter, retaining all the natural character of the bourbon, resulting in a more robust mouthfeel, just as he intended it.

"Releasing Russell's Reserve 13-Year-Old Bourbon is a moment I've come to look forward to each year," said Eddie Russell, Master Distiller at the Wild Turkey distillery. "This bourbon is a personal favorite of mine and I am proud to bring it back this year in time for Father's Day. I know I'll be raising a glass with my father and son, Bruce, to celebrate, and hope fans and folks trying it for the first time can enjoy a glass with their families and friends this summer season as well."

Savoring Russell's Reserve 13-Year-Old is a one-of-a-kind tasting experience. Described by Minnick as showing both "power and elegance in a single glass," the barrel-proof bourbon coats the palate with sweet and warming flavors rising from the harmonious marriage of dried dark fruit and charred confectionary notes. Those sweet and woody notes give way to rich flavors of honey, chocolate and nougat throughout, followed by a strong and lasting finish. As Minnick said, it's the whiskey "I'd love to sip every day for the rest of my life."                                                   

The re-introduction of Russell's Reserve 13-Year-Old is the latest in the Russell's Reserve lineup, which boasts an award-winning portfolio comprised of small batch releases to single barrel bottlings of the best-of-the-best bourbon and rye whiskeys Kentucky has to offer.

Best enjoyed neat or on the rocks, Russell's Reserve 13-Year-Old will be available nationally from retailers, as well as at ReserveBar.com, at $150 SRP per 750 ML bottle for a limited time, starting in mid-June. For early access, sign up for the Russell's Reserve Newsletter at russellsreserve.com. 

Whether you're enjoying Russell's Reserve 13-Year-Old with your family or with friends, please remember to do so responsibly.

@russellsreservebourbon

About The Campari Group

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

About Fred Minnick

World-renowned spirits critic and best-selling author Fred Minnick has been deemed a leader in the bourbon and spirits industry featured in The TODAY Show, Men's Health, Forbes and many others. Minnick continuously revives the age-old traditions and cultures of bourbon and spirits through his media empire which includes the Bourbon Pursuit Podcast, DASH Radio's "Minnick Minute" show and his Hermes Creative Awards Platinum-winning Podcast The Fred Minnick Show (PodcastOne). A Louisville, KY-based father of two, Minnick is also an avid music fan, curating his annual Bourbon and Beyond festival which has welcomed acts like Lynn Kravitz, John Mayer and Stevie Nicks to its stages. He has authored several books, including Wall Street Journal best-seller Bourbon Curious.

For the full list of Minnick's Top 100 American Whiskeys of 2021, visit
fredminnick.com/2021/12/30/best-american-whiskeys-of-2021.

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THE GLENLIVET SINGLE MALT SCOTCH WHISKY CELEBRATES WHAT IT MEANS TO BE A DAD THIS FATHER'S DAY

The whisky known for breaking conventions launches new thought-provoking Father's Day campaign and teams up with Underground Overground comedy collective to debut 'Cocktails and Comedy: A Spirited Celebration of Modern Dads'

NEW YORK, June 1, 2023 - The Glenlivet, Speyside Single Malt Scotch Whisky, and Underground Overground, the comedy collective known for bringing comedy to unconventional places, have teamed up to debut 'Cocktails and Comedy: A Spirited Celebration of Modern Dads.' The one-night-only comedic performance will take place on June 13, ahead of Father's Day weekend, to celebrate all fathers by shining a light on what it means to be a dad today while challenging stereotypes around how they are typically represented. The Glenlivet has a nearly 200-year history of breaking traditions and setting new standards in Single Malt Scotch Whisky and beyond. An unconventional way to celebrate Father's Day, 'Cocktails and Comedy: A Spirited Celebration of Modern Dads,' continues The Glenlivet's mission to support today's scotch drinker and challenge outdated perceptions within the prestigious Single Malt Scotch Whisky category.

Cocktails & Comedy is an extension of The Glenlivet's new Father's Day campaign, challenging stereotypes and highlighting what it means to be a father today. In a new captivating piece of creative content, The Glenlivet asked artificial intelligence to write a whisky commercial for Father's Day. The resulting script reflected outdated stereotypes of how dads are typically represented. The Glenlivet enlisted real dads and their adult children to read and react to the scripts written by AI. The film seeks to open a conversation about what defines the qualities of a modern-day dad and will be supported across The Glenlivet's paid & owned channels June 5^th – 18^th.

"This Father's Day, we are shining a light on all the fathers and father figures who are challenging conventions of what fatherhood is today, as part of our mission to redefine norms and break stereotypes in Single Malt Scotch Whisky and beyond," said Johan Radojewski, Vice President Marketing - Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA. "With provoking creative and an engaging IRL experience with partners who represent fatherhood in many forms, we are bringing to life a new vision of fatherhood to help fathers and father figures around the country feel represented."

The Glenlivet and Underground Overground have curated a lineup of five comedic talents – Gianmarco Soresi, Jay Jurden, Chris Turner, Judy Gold and Vladimir Caamano – each who have a unique perspective and experience with fatherhood. Guests can expect an unforgettable evening with no shortage of dad jokes and expertly crafted whisky cocktails from The Glenlivet.

"The concept of Underground Overground was born from our desire to offer fans an unconventional comedy experience that still revolved around human connection and laughter," said Ethan Mansoor, co-founder of Underground Overground. "We couldn't be more excited to team up The Glenlivet – a champion of the unconventional – to harness the power of humor to celebrate and represent modern dads this Father's Day."

Tickets are now on-sale, and all proceeds of the show will be donated to Real Men Charities – an organization committed to positively influencing the way the world celebrates family and community, with an emphasis on supporting fathers and father figures. For more details and to secure your tickets today, visit Eventbrite.com.

"What I love about comedy is that it opens the door for people of all different backgrounds to come together and unite through shared societal experiences. We all have a unique perspective and experience with fatherhood, and what it means to be a father, or a father figure is constantly evolving," said Chris Turner. "I'm excited to work with The Glenlivet and Underground Overground to share my unique perspective on the topic of fatherhood and bring together New Yorkers in an unconventional celebration of Father's Day."

Learn more about how The Glenlivet is celebrating all types of dads this Father's Day:  https://www.theglenlivet.com/en-us/fathers-day/.

ABOUT THE GLENLIVET

Created by George Smith in 1824, The Glenlivet is renowned for its heritage as a visionary within the single malt category. With a commitment to outstanding quality and craftsmanship within single malts, The Glenlivet is dedicated to continuing this legacy and has led innovation within the single malt category in recent years. Standout initiatives include the release of The Glenlivet Code, a mystery single malt, and the creation of The Glenlivet Founder's Reserve, a great representation of the distillery's signature style. The Glenlivet has also recently launched its newly renovated brand home to open up Speyside to the world. Using innovative technology combined with exclusive bottlings, immersive tours and whisky tastings, The Glenlivet Brand Home brings visitors an experience like no other. From exploring the art of whisky making and showcasing rare editions, to reflecting The Glenlivet's heritage throughout the interiors, the visitor experience pays homage to being the original mark of quality for Speyside single malt.

ABOUT PERNOD RICARD USA^®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut^® Vodka, Avión^® Tequila, Chivas Regal^® Scotch Whisky, The Glenlivet^® Single Malt Scotch Whisky, Jameson^® Irish Whiskey, Kahlúa^® Liqueur, Malibu^®, Martell^® Cognac, Olmeca Altos^® Tequila  Beefeater^® Gin, Del Maguey^® Single Village Mezcal, Monkey 47^® Gin, Plymouth^® Gin, Seagram's^® Extra Dry Gin, Malfy^® Gin, Hiram Walker^® Liqueurs, Midleton^® Irish Whiskey, Powers^® Irish Whiskey, Redbreast^® Irish Whiskey, Aberlour^® Single Malt Scotch Whisky; Lillet^®; Smithworks^® Vodka, Jefferson's^® Bourbon, Smooth Ambler^® Whiskey, Rabbit Hole^® Whiskey, Pernod^® and Ricard^®; such superior wines as Jacob's Creek^®, Kenwood^® Vineyards, Campo Viejo^® and Brancott Estate^®; and such exquisite champagnes and sparkling wines as Perrier-Jouët^® Champagne, G.H. Mumm™ Champagne and Mumm Napa^® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

ABOUT UNDERGROUND OVERGROUND

Comedy UO was started by childhood friends David Levine and Ethan Mansoor. During the pandemic, the two had a realization - comedy shows were getting canceled at a time when, more than anything, people just needed to laugh. They started hosting small shows for their close friends on the roof of their apartment in New York City. The shows were a hit, and as demand for tickets grew, so did their ambition. They realized that so many small businesses had suffered terrible losses from lockdown, and they wanted to contribute to their recovery. Their first show was a gym that never got to open. Then a tattoo parlor. A laundromat next. They were a hit. After 18 months and many, MANY more shows, it was time to do something no one had done in 134 years - host a comedy show in the ICONIC Katz's Deli in New York. Tickets sold out in 3 minutes. It drew attention from many local media outlets and was a hit with comics Roy Woods Jr., Chris Distefano, and Mark Normand all earning roaring applause from the audience. The duo has no intention of slowing down any time soon. They have shows planned at The Empire State Building, Intrepid, Kleinfeld's Bridal, and even plan to expand to LA, Austin, and Chicago by the end of 2023.

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