Balcones Distilling Named American Single Malt Distillery of the Year at 2023 New York International Spirits Competition

The Texas Distillery Received Gold and Double Gold Awards Across Its Entire American Single Malt Portfolio

WACO, Texas, May 30, 2023 Balcones Distilling was named the American Single Malt Distillery of the Year at the 14th Annual New York International Spirits Competition, which unveiled the 2023 award winners today. In addition to this recognition, Balcones Distilling received awards for every expression in its American single malt portfolio, including Double Gold for its flagship Texas 1 Single Malt and Gold for Balcones Lineage and Balcones Pilgrimage.

As a leader in the American Single Malt category, Balcones Distilling combines the rich history of single malt traditions with Texas innovation by using high-quality grains, unique yeasts, copper pot distillation and regionalized aging processes to create its award-winning single malts. Celebrating its 15th anniversary this year, Balcones Distilling continues to push the boundaries of American single malt, creating layers of flavor in every expression.

"The New York International Spirits Competition is highly regarded in our industry, and we couldn't be prouder to be named American Single Malt Distillery of the Year," said Jared Himstedt, head distiller at Balcones Distilling. "To be recognized for our expressions that capture our pioneering spirit and demonstrate our passion for the American single malt movement is an honor that we don't take lightly."

As the first competition founded by the International Beverage Series Competitions, the New York International Spirits Competition judges spirits and distilleries based on blind taste tests that feature trade-only judges. The judging panel consists of qualified trade buyers, including a mix of restauranteurs, sommeliers, retail spirits buyers, distributors and importers. This year, the U.S.-based competition received over 1,500 entries from across the country.

These awards come on the heels of the 2023 San Francisco World Spirits Competition, which unveiled award winners last month and awarded Balcones Distilling's Texas 1 Single Malt with a Gold medal.

Balcones Distilling's Texas 1 Single Malt and Lineage are available to purchase in-store and online, while the 2023 edition of Balcones Pilgrimage is available at the distillery in Waco, Texas. To find the nearest retailer, visit www.BalconesDistilling.com/find-balcones/. To learn more about Balcones Distilling's award-winning American single malt expressions, please visit www.BalconesDistilling.com.

About Balcones Distilling
Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression.

Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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STEPHEN CURRY LAUNCHES GENTLEMAN'S CUT KENTUCKY STRAIGHT BOURBON WHISKEY

This fine aged bourbon will be released in the U.S. in May, marking the entrepreneur's debut into the spirits industry

BOONE COUNTY, Ky., May 23, 2023- Four-time NBA Champion and two-time MVP Stephen Curry is entering the spirits industry with the upcoming launch of Gentleman's Cut Kentucky Straight Bourbon Whiskey. Years in the making, this highly anticipated, fine-aged bourbon will be released worldwide in May at The Boone County Distilling Co. following the inaugural bottling.

"Celebrations take on many different forms, from intimate gatherings to major milestones, and at the center of each memorable moment is a spirit rooted in history and tradition," said Stephen Curry. "I'm proud to have helped carefully craft a new signature Kentucky Straight Bourbon, Gentleman's Cut. This rich, complex and bold bourbon is the perfect offering to commemorate life's great occasions, and will be part of a raised-glass toasting moment in the lives of my fans, friends and family."

The name Gentleman's Cut speaks to the art of crafting a truly fine spirit, as well as to Curry's skillful movement on and off the court. Motivated by his passion for premium bourbon, Curry was intimately involved in every step of the process – from the manufacturing, blending and aging to the packaging and marketing efforts. At the heart of the spirit's label is a personal message from him.

Gentleman's Cut is distilled in 500-gallon copper pot stills, giving the whiskey a full-bodied palate and complex aromatic profile. The whiskey is then aged 5-7 years in charred new white oak barrels resulting in tasting notes of cinnamon, seared caramel and sweet toasted chestnut.

The bourbon is distilled, aged and bottled by Game Changer Distillery in Boone County, KY. Curry's SC30 Inc. partnered with John Schwartz (owner of highly acclaimed Amuse Bouche Winery in Napa Valley) to form a joint venture with Boone County Distilling Co., celebrating the craft spirit pioneer of the region. Located on the Kentucky Craft Bourbon Trail, Boone County Distilling – born in 1833 – resurrected the time-tested culture, pride and determination of the craft, and continues a tradition of quality, grain-to-glass spirits methods.

"In close collaboration with Stephen, we produced a high-quality aged bourbon offered at a great value that will resonate with bourbon connoisseurs and help grow the craft bourbon category to our global audience," said Schwartz.

Gentleman's Cut has signed a national distribution agreement with Southern Glazer's Wine & Spirits. Internationally, China Duty Free Group, which operates more than 200 stores in 70 cities, will be among a select group of importers establishing the brand overseas.

The suggested retail price for Gentleman's Cut is $79.99 per 750ml.

For more information, visit www.gentlemanscutbourbon.com or @gentlemanscutbourbon.

ABOUT GENTLEMAN'S CUT
SC30 Inc. in partnership with John Schwartz formed Game Changer, LLC., a joint venture with Boone County Distilling Company in Northern Kentucky, to create Gentleman's Cut. This Kentucky Straight Bourbon Whiskey from Stephen Curry is aged 5-7 years. The bourbon's complex mashbill of 75% Corn, 21% Rye and 4% Malted Barley delivers tasting notes of honey, fresh vanilla bean, and rich caramel on the palate. Our inaugural bottling is polished and smooth at 90 proof. We distill our whiskey the traditional way, in a 500-gallon Copper Pot still.

ABOUT STEPHEN CURRY
Stephen Curry's on and off court legacy is underscored by transformation and innovation. His 14-year career in the NBA with the Golden State Warriors is marked by many firsts. He was the first person to be named Most Valuable Player by unanimous vote in NBA history, the first player to hit 100 3-pointers in the NBA Finals, one of a select few to win MVP awards two years in a row, remains the all-time leading scorer in Golden State Warriors history and recently surpassed former record-holder Ray Allen for most 3-pointers made in NBA history. He holds nine NBA all-star selections and four NBA Championships. Beyond the game of basketball, Stephen is an emerging figure in the Bay Area with a number of innovative and progressive consumer, entertainment and non-profit endeavors.

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Brother's Bond Bourbon Introduces Their Award-Winning Rye and Cask Strength Expressions to Their Critically Acclaimed Portfolio

Brother's Bond Bourbon's Newest Releases Have Received Over Eight Double Gold and Platinum Awards from International Spirit Competitions To-Date

NEW YORK, May 22, 2023 - Founded by co-stars and longtime friends Paul Wesley and Ian Somerhalder, Brother's Bond Bourbon introduces two new expressions, Brother's Bond American Blended Rye, and Brother's Bond Cask Strength to their award-winning portfolio. Launched in in 2021 with its flagship offering, Brother's Bond Straight Bourbon Whiskey, the brand has become one of the fastest growing ultra-premium spirit brands with over 100,00 cases shipped across the U.S.

Distilled and aged in Lawrenceburg, Indiana, these high-quality whiskeys have received critical acclaim from top international spirit competitions. Brother's Bond American Blended Rye Whiskey (47.5% ABV / SRP $59.99) and Brother's Bond Cask Strength Bourbon (57.5% ABV / SRP $84.99) are now available now online and located in retailers nationwide.

Newcomer, Brother's Bond Bourbon American Blended Rye Whiskey has a distinctive full-flavored profile using a four-grain mash bill creating a well-integrated and complex rye whiskey with an extra-long finish at 95-proof.

Brother's Bond Bourbon Original Cask Strength offers whiskey connoisseurs a higher ABV, this release at 115.1 proof, has a richer and more complex taste experience. Batch-barrel blended from three hand-selected bourbon mash bills from 70 of the finest barrels.

"We've been dedicated to the growth of Brother's Bond Bourbon since its inception, and the new release of our Cask Strength and launch of our Rye Whiskey is proof that we've established our place in the industry and can compete with top distillers," said Co-Founder Paul Wesley. 

Co-Founder Ian Somerhalder added, "We've put a great deal of passion and hard work into the expansion of our portfolio, so we hope anyone having our whiskey loves the new Rye and Cask Strength as much as we do." He continued, "As we were hand selecting the three unique mash bills, we wanted to push the limits with more robust and dynamic flavors and match the richness of our Original Cask Strength bourbon. We also knew that we had to create a rye like no other that will continue to develop consumer palates as they dive deeper into the whiskey world."

Since its launch in 2021, Brother's Bond Bourbon has received recognition for its liquid. Recently, the received Platinum & Best in Show at the 2023 TAG Awards, Double Gold at the 2023 International Wine & Spirits Competition, 90 Points & Gold at the 2023 London Spirits Competition, Double Gold & Gold at the 2023 New York World Spirits Competition Gold and 2023 San Francisco World Spirits Competition, respectively.

For more information, visit www.brothersbondbourbon.com and follow us on Instagram and Facebook @brothersbondbourbon and Twitter @brothersbond.

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B.R. Distilling Company Excels With Double Golds in 2023 San Francisco World Spirits Competition

Blue Note Brands Earned Prestigious Awards for Third Consecutive Year

MEMPHIS, TN: B.R. Distilling Company’s Blue Note Bourbon was recently honored as a top winner at the 2023 San Francisco World Spirits Competition (SFWSC). More specifically, Blue Note Juke Joint Straight Bourbon and Blue Note Crossroads Straight Bourbon were each awarded prestigious Double Gold Medals in the tasting competition for the second consecutive year.

B.R. Distilling Company’s Blue Note Bourbon is a classic, full-bodied straight bourbon whiskey with notes of maple, caramel, and vanilla which is recognized for its long, velvet finish. It is bold, yet smooth. Blue Note Juke Joint has a vanilla taste with an allspice finish that fades into notes of oak, pear, and vanilla. Blue Note Crossroads is another incredible offering from the brand featuring a toasted French Oak finish.

“We are honored to be awarded for the third consecutive year and realize that earning a Double Gold Medal is no small feat in this highly competitive environment,” said Logan Welk, Blue Note President and COO. “Winning a SFWSC Double Gold Medal reflects our dedication to serving high-quality bourbons across our entire product line. With this notable credibility, we promise to continue serving excellence with every bottle.”
B.R. Distilling Company has been recognized in the 2021, 2022, and now 2023 San Francisco World Spirits Competition, the oldest and largest competition of its kind, according to its website. Spirits are awarded Bronze, Silver, and Gold Medals, with Gold setting the standard for each category. Double Gold is an even bigger honor, meaning that every member of the judging panel gave a Gold Metal rating to both Blue Note Juke Joint and Blue Note Crossroads.

In addition to being recognized at the SFWSC, the distillery has won a number of additional awards and accolades, including a SIP Awards 2022 Platinum Medal and Ascot Awards 2022 Gold Medal, both for Blue Note Juke Joint, and Ascot Awards 2022 Double Platinum Medal for Blue Note Uncut. Also in 2022, Whisky Advocate awarded Blue Note Uncut 92 points and named it in the “Top 20 Whiskies of 2022” at No. 7.
As of May 2023, B.R. Distilling Company now offers distillery tours and tastings in a newly opened tasting room. Fans of the Blue Note Bourbon line-up can tour the production facility and taste the three Blue Note Bourbons: Blue Note Juke Joint, Blue Note Crossroads, and Blue Note Uncut weekly on Thursday and Friday afternoons.

For more information about Blue Note Juke Joint and Blue Note Crossroads, please visit www.BlueNoteBourbon.com.
Interviews, photography, and product are available upon request.

About Blue Note: Blue Note Bourbon is offered in three different expressions – Blue Note Juke Joint (MSRP $34.99), Blue Note Uncut (MSRP $49.99), and Blue Note Crossroads (MSRP $44.99). Follow Blue Note on Instagram (@BlueNoteBourbon). More information can be found at www.BlueNoteBourbon.com.

About B.R. Distilling Company: B.R. Distilling Company is the oldest distillery in Memphis, TN, and produces two award-winning brands, Blue Note and Riverset. Blue Note embodies Southern Culture and Delta Flavor. Blue Note is bold yet approachable with big notes and a smooth structure. Blue Note and Riverset are currently distributed in Alabama, Arkansas, Colorado, Connecticut, Florida, Georgia, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Jersey, New York, Oklahoma, South Carolina, Tennessee, and Texas. For more information, visit www.BRDistilling.com.

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Heaven's Door and Speakeasy Co. Join Forces to Expand Market Reach and Enhance Customer Shopping Experience

SAN DIEGO, May 17, 2023- Speakeasy Co., the leading alcohol eCommerce platform, and Heaven's Door Spirits, a premium whiskey brand co-founded by legendary musician Bob Dylan, are excited to announce their partnership.

In April 2023, Speakeasy's expert web developers launched an infinitely scalable platform to host Heaven's Door, expanding its market to 34 states, shipping directly to consumers. Inspired by Bob Dylan's artistry, the full Heaven's Door collection, which features highly awarded Straight Bourbon, Double Barrel, Straight Rye whiskeys and limited release Bootleg Series, Decade Collection and Single Barrel selections can now be purchased online.

Heaven's Door is known for its distinctive flavors and unique bottle designs, which feature artwork by Dylan himself. By utilizing Speakeasy's in-house marketing services, new audiences will be introduced to Dylan's legacy and the meticulously blended whiskeys.

"Remaining thre-tier compliant has been difficult for alcohol retailers in the past," regards Marc Bushala, co-founder of Heaven's Door and CEO of Spirits Investment Partners. "Speakeasy brings a solution to that roadblock and allows us to reach new markets across the US with bi-coastal fulfillment."

"We're proud to add Heaven's Door's transcendent whiskey to our portfolio of brand partners," says Josh Jacobs, co-founder and CEO of Speakeasy. "The brand will be among the first to leverage our newly launched email and SMS marketing program, providing new audience insight and growth to both of our teams."

Eight SKUs, including bundle options are now available to customers online at: https://buy.heavensdoor.com/

About Heaven's Door:

Founded in 2015 by Bob Dylan in collaboration with Spirits Investment Partnership. Heaven's Door has countless awards for its uncompromising quality and craft whiskey, including the #1 Consumer Choice Award at the 2021 San Francisco World Spirits Competition, and cited as the "Best Bourbons of the Century…So Far" by the Robb Report. As Bob Dylan's first and only consumer brand partnership in his 50-year career, Heaven's Door is a true reflection of his visionary artistry and unconventional spirit. To learn more, visit www.heavensdoor.com.

About Speakeasy Co.: A technology company and e-commerce platform for the wine and spirits industry that ships directly to consumers. Its centralized fulfillment model enables brands to sell from their own online storefronts without disrupting the three-tier system. For more information, visit www.SpeakeasyCo.com or connect with Speakeasy Co.'s Instagram and LinkedIn.

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Discover Design in Every Sip throughout New York City with Limited-Edition Cocktails and Bespoke Events from Mortlach Single Malt Scotch Whisky During NYCxDesign

Mortlach celebrates those boldly pushing design forward during one of the industry's biggest moments in continuation of its Mortlach program

NEW YORK, May 18, 2023- Mortlach Single Malt Scotch Whisky, the design world's whisky of choice, celebrates its unique heritage and the creative community through a series of events aligned with the NYCxDesign festival from May 17 - 22, 2023. These events, which range from private celebrations to Mortlach signature serves by the city's premier cocktail bars expressly for Design Week, promise to bring together the boldest and brightest minds of the industry over well-made cocktails with the whisky crafted by design.

Discover Design throughout NYC with Cocktails and Bespoke Events from Mortlach Single Malt Scotch Whisky at  NYCxDesign

The Mortlach event series is part of the brand's ongoing collaboration with the design industry, following the successful Mortlach by Design program launched last year, known as the Six Stills Series. The program featured six renowned designers who crafted bespoke products inspired by Mortlach signature Single Malt Scotch, its six unique stills and distinct distillation process.

The week's cocktail trail kicks off on Thursday, May 18, with a cocktail hour at The Campbell 6:00 pm – 8:00 pm, followed by a post-opening party and Mortlach flight tasting at the Brandy Library from 8:00 pm – 10:00 pm. Mortlach will also be activating during the Mercer Street Block Party with signature cocktails at Lure Fishbar, Friday, May 19, 7:00 pm - 9:00 pm.

Furthermore, NYC residents and visitors alike are invited to discover design through taste by sampling Mortlach cocktails around the city at:

• The Modern, Friday, May 19, 5:00 pm - 7:00 pm 
• The Standard Grill, Saturday, May 20, 1:00 pm - 3:00 pm 
• Copper and Oak, Saturday, May 20, 4:00 pm - 6:00 pm - Mortlach tasting
• LB, Saturday, May 20, 7:00 pm - 9:00 pm 
• Analogue, Sunday, May 21, 6:00 pm - 8:00 pm

These events are private and attendance by RSVP only at https://linktr.ee/mortlachbydesign. RSVP does not guarantee entry. Entry is on a first come first serve basis. Thank you for your understanding.

In addition to these events, the above bars will feature custom design-inspired cocktails on their menus throughout the week running May 17 - May 23, 2023. Design-lovers can also experience Mortlach limited-edition cocktails at Flatiron Room Murray Hill and NoMad, Hawksmoor and Quin Bar throughout the week.

In celebration of this Design Week, Mortlach has created an illustrated map highlighting the events and exhibitions held by its design coterie and frequent collaborators around Manhattan's design districts, as well as where one can enjoy Mortlach year-round. To learn more, please visit www.mortlach.com/the-places.html to see our illustrated map highlighting each spot. Additionally, to purchase a bottle, please visit mortlach.com.

About Mortlach

The Mortlach distillery was founded in 1823 in Dufftown, Scotland by James Findlater and his two partners, Donald McIntosh and Alexander Gordon. In 1852, the distillery was reopened by John Gordon after a few silent years. In 1853, Gordon took on George Cowie as a partner, a former engineer who spent a career carving the great Scottish railways into the rugged landscape, creating John Gordon & Co. Cowie became the sole proprietor when Gordon died in 1867.

Dr. Alexander Cowie, George's son, oversaw the very first spirit distillation through a completely unique and fiendishly complex process, which he crafted using his scientific acumen. He was not a distiller by trade and had not long returned from a posting in Hong Kong, where he spent five years practicing medicine. After the untimely death of his older brother, he returned to run Dufftown's oldest distillery with his father. George bestowed it all to Alexander when he died, and Alexander doubled the stills his father left him. www.mortlach.com

About DIAGEO

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about DIAGEO, their people, brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.

Please drink responsibly. Mortlach Single Malt Scotch Whiskies. 43.4 – 55.9% Alc/Vol.

Imported by Diageo, New York, NY.

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Outsiders Spirits Announces First Release, Whiskey JYPSI

From Grammy winner Eric Church, partner Raj Alva and award-winning whiskey maker Ari Sussman, the widely anticipated award-winning Legacy Batch 001 now available for order at ReserveBar

With a slogan of “Tradition Reimagined,” Whiskey JYPSI leans forward through

thoughtful innovation and a reconstruction of traditional practices… but with a contemporary twist…

Creating unique whiskeys of stunning character, individuality, and pedigree.

It’s more than Tradition Reimagined. It is the Whiskey JYPSI way…and that way is intrepid.

- F. Paul Pacult

Judging Chairman & Co-Founder, Ultimate Spirits Challenge

Nashville, TN, May 18^th, 2023: Outsiders Spirits announced that its premiere release is available today. A bold, new best-in-class spirit that friends and company co-founders Eric Church and entrepreneur Raj Alva have named Whiskey JYPSI – it is a contemporary interpretation of the “JYPSI Spirit” in all of us that seeks adventure and deeper meaning.

The first release, Whiskey JYPSI’s Legacy Batch 001, recently winning the Double Gold at the San Francisco World Spirits Competition, is based on a traditional bourbon mash bill. However, instead of blending the grains before fermentation, or sourcing from the usual geographies, Whiskey JYPSI lived up to its name - sourcing individual aged whiskey components from various origins, then scientifically blending them to recreate the mash bill.

Whiskey JYPSI has partnered with ReserveBar to make Legacy Batch 001 available in 38 states and with an SRP of $199.99. Due to state legalities, alcohol cannot be shipped to the following states: TN, AL, AK, GA, HI, ID, KS, MA, MI, MS, OH, OR, UT, VT. Retailers in TN will carry product while supplies last. For more information visit www.whiskeyjypsi.com.

The Outsiders partners took a hands-on approach to every aspect of their new whiskey, creating and curating everything from inception to release - from taste, packaging and marketing to point of view. With Whiskey JYPSI, the brand has set out to not only create the finest whiskey, but also to inspire.

“Whiskey JYPSI celebrates doing things the unconventional way. It’s the commitment to the creative spirit, the process and the journey that excite me the most” says Church. “It’s meant to inspire others to take chances like we have – follow a different path and enjoy and experience life at its fullest.”

As serious whiskey enthusiasts but not yet experts in making it, Outsiders sought the help of experienced masters in the art and science of the spirit who could reimagine the traditional whiskey industry conventions - and bring a series of rich, complex blends of whiskey and bourbon to life in a variety of releases over time. After meetings with various master distillers and blenders, they chose Ari Sussman for their first release.

“I was excited to work with these guys because it all centered on quality and creativity,” Sussman notes. “There were no rules or parameters. It just had to be the finest whiskey possible. Period.”

Sussman is the former head of Spirits Development at the Artisan Distilling Program at Michigan State University, and an award-winning whiskey maker. He also has a bit of the JYPSI Spirit in him. Before he entered the whiskey world, Ari worked in the vineyards of Bordeaux, raised ostriches and grew almonds with Bedouin tribes, and lived in an Israeli kibbutz.

Recognizing that extraordinary whiskeys are created every day all over the world, Sussman took Church’s lead in departing from industry conventions, with groundbreaking new processes destined to disrupt the category and lead to extraordinary whiskey experiences.

“Eric’s music led the way to JYPSI’s unique mix,” says Sussman. “I immersed myself in Eric’s music, thinking it just might influence my process," adds Sussman. "What I discovered was a rich, diverse blend of music and an artist who doesn't conform to the usual norms. That inspired me, so I took that road in creating the premiere batch of Whiskey JYPSI."

The rest of the Whiskey JYPSI team followed suit. From the patented bottle design inspired by traditional copper pot stills, to the untraditionally produced liquid itself – everything had to be best-of-breed. Whiskey JYPSI’s Legacy 001 release promises to be just the first of many expressions at various price points.

Press Contacts:

For Outsiders Spirits For Eric Church

Ed James                            Ebie McFarland and Janet Buck

CHQ Media                          Essential Broadcast Media, LLC

edjames@chqmedia.com ebie@ebiemediapr.com, janet@ebiemediapr.com

ABOUT OUTSIDERS SPIRITS

Outsiders Spirits, LLC was founded by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva in 2020 as a purpose-driven creative incubator for whiskey innovation. After two years of research and development into creating and curating the finest possible whiskey products, processes, team, and partnerships, the company officially launched its first whiskey release, Whiskey JYPSI’s Legacy Batch 001, in May 2023. This whiskey recently received the coveted Double Gold Medal from the San Francisco World Spirits Competition – awarded to only the finest products in the world. Future products to follow at a variety of price points.

For more information, visit www.whiskeyjypsi.com and follow on Facebook and Instagram @WhiskeyJypsi. For all press inquiries: press@whiskeyjypsi.com.

ABOUT ERIC CHURCH

A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir as well as a critically acclaimed catalog of music. His most recent critically acclaimed and chart-topping project, his Heart & Soul triple album, is available everywhere now and features the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina. This follows his Gold-certified Desperate Man, which earned a GRAMMY nomination for Best Country Album (his third nod in the category). Prior releases include the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief (“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs. Just as unique as Church’s approach to recording and releasing music is his tenacity on the road, with his upcoming Outsiders Revival Tour bringing a rotating lineup of emerging artists along for the first fully outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round show and earned the Billboard Music Award for Top Country Tour. Church also has his own SiriusXM music channel, “Eric Church Outsiders Radio,” and will soon open Chief’s, a six-story venue on Nashville’s famed lower Broadway.

For more information, visit www.ericchurch.com and follow on Facebook and Twitter @ericchurch and Instagram @ericchurchmusic.

ABOUT RESERVEBAR

Founded in 2013, ReserveBar is the established e-commerce leader in rare, luxury, and ultra-premium spirits, specializing in customization, personalization, and innovative gifting.

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Standard Wormwood Distillery Offers a New Model for Cocktail Bars

Standard Wormwood Distillery Creates the First Full Cocktail Bar All Made In-House

BROOKLYN, New York - (May XX, 2023): Before the US legalized wormwood - the infamous herb associated with absinthe - in 2007, childhood friends Taras Hrabowsky and Sasha Selimotic were already using it to distill complex fine spirits. Utilizing the naturally abundant Artemisia Absinthium growing on Hrabowsky’s family’s farm in upstate New York, the two took advantage of what was, essentially, a blank slate when it came to defining new methods of distillation. Now, almost 20 years later, Standard Wormwood Distillery is quietly upending tradition. Located at Industry City in Brooklyn,, the small-batch distillery’s team of only four stocks and operates an entire cocktail bar using only its own house-made spirits, cordials, and bitters.

“Our cocktails taste like nothing else because they can’t be made anywhere else,” Selimotic said, leaning on a bartop of French and American oak wrapped in iron and copper. “To run our bar, we make four spirits, two vermouths, two aperitivi, and an amaro, alongside hundreds of bitters and macerations.”

A traditional cocktail bar designs its drinks around pre-existing spirits, but Standard Wormwood Distillery takes the opposite approach, crafting the spirits for their cocktails.  Signature cocktails like the Coyote, ranging from earthy and smoky to vegetal and minty, belies the years of practice it took to imagine and create its constituent parts. For classic cocktails like the Sazerac, they pare down and reconstruct the spirit, aromatics, bitters, and absinthe from scratch to produce a version unlike any other.

After nearly two decades of experimentation, Hrabowsky and Selimotic have produced a series of firsts: the first wormwood rye, the first wormwood gin, the first wormwood agave spirit, and the first wormwood rum, to say nothing of their cordials, cocktails, and house-made bitters.

“We have the range to either adhere to tradition or depart from it,” Hrabowsky said. “We choose to create our version of what cocktails and spirits can be, beginning to end, regardless of categories.”

Visitors are invited to try a well-rounded selection that includes:

• Wormwood Rye - Finished with American and French oak makes for a complex and layered take on whiskey with subtle notes of oaky butterscotch, toasted maple, campfire, and rye spice made for sipping or mixing.

• Wormwood Gin - Fresh botanical vapour infusions deliver a bright, crisp citrus flavor with deeper, floral notes ideal for serving neat or in a twist on the classic Martini.

• Wormwood Agave - Whole agave hearts and leaves are slow-smoked over mesquite and oak at our farm giving the finished spirit a smooth vegetal spiciness and a delicate smoky finish.   

• Wormwood Rum - Influenced by a vast array of rums, bringing together funky, spiced tropical notes. Opening up with bright fresh grassiness, then subtle hints of banana and pineapple before finishing with warming vanilla and clove notes. Perfect for fresh classics like daiquiris and boozy complex tiki cocktails.

• Wormwood Amaro - A complex and unique bitter digestif. Vapour infused with cardamom, clove, and black walnut, then lightly oak aged and a short rest with smoked apples and wormwood for deep layers of tobacco, eucalyptus, and citrus. 

• Rose Aperitivo - Bright floral aromatics from rhodiola root lend both berry-forward and bitter flavors to compliment farm-sourced Powis Castle, a hybrid varietal of wormwood.

• Dry Wermut (vermouth) - Elecampane root, tarragon, and lavender infuse a wildflower essence to a fortified white wine base from New York-based Anthony Road Wine Co in the Finger Lakes, delicately flavored to evoke fresh spring blossoms.  

• Meadow Aperitivo - This wormwood spirit is infused with citrus-replicating herbs.  Redstem wormwood and lemon myrtle elicit notes of watermelon and lemon with a slightly bitter and refreshing finish.

• Bitter-Sweet Wermut - Creating a complex foundation for the unique blending of berry, bitter spices, and Silver Queen, a surprising depth of flavor fortifies a Cabernet Franc wine from Anthony Road Wine Co; a perfect fit for classics like a Manhattan, Negroni, or Americano Spritz.

Ranging from locally sourced ingredients grown on the family farm to obscure and eccentric herbs and ingredients, Standard Wormwood Distillery’s ever-expanding seasonal menu of libations is approachable for both the casual and informed taster alike. The uplifting synergy of modern wood and stained glass architecture establishes a warm inviting atmosphere in which to relax and savor the moment.

Open weekly Wednesday - Sunday; enjoy happy hour every Wednesday from 4 - 8 p.m. Learn more at standardwormwood.com and find distinctive Standard Wormwood spirits in select locales around New York. Follow @standardwormwooddistillery on Instagram for upcoming live events, seasonal cocktails, book parties, and more. 

# # #

About Standard Wormwood Distillery:

Founded in 2012 by lifelong friends and New York State natives Taras Hrabowksy and Sasha Selimotic, Brooklyn’s Standard Wormwood Distillery pushes the boundaries of Wormwood-derived spirits while also creating a new model for cocktail bars, making everything in-house. Every distinctive spirit, liqueur, and cordial features a surprising depth of flavor imbued by an extraordinary blend of fresh fruits, herbs, and spices, along with locally-sourced wormwood varieties from the Hrabowsky family farm. Enjoy their delightful classic and reinvented cocktails and spirits in a lively open-air lounge that presents a refreshing oasis amid the bustling Industry City landscape (open weekly Wednesday - Sunday; happy hour Wednesday 4 - 8 p.m.). Learn more at standardwormwood.com and find distinctive Standard Wormwood spirits in select locales around New York. Follow @standardwormwooddistillery on Instagram for upcoming live events, seasonal cocktails, book parties, and more.

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Eight Oaks Veterans Cut Now Available All Year

New Tripoli, Pa. May 17, 2023–Eight Oaks has now made their Bottled-in-Bond Bourbon, Veterans Cut, available to purchase all year long. 
The first version of Veterans Cut, released in November 2020, sold out in less than five minutes. Eight Oaks then released a version for Memorial Day, and since that time has alternated between Veterans Day and Memorial Day, with funds going to support the Veterans Memorial at Ontelaunee Park. 
Going forward fans can now enjoy Veterans Cut throughout the year, with proceeds supporting the Pennsylvania Veteran Farming Network. 
According to Founder & CEO Chad Butters, “This is a great bourbon, and we’re proud to now offer it regularly at our Farm Distllery and Kitchen, Allentown Fairgrounds Farmers Market, and online.”
Director of Distillery Operations and Head Distiller, Caitlin Fenstermacher, said, “This bourbon was worth the wait and we’re excited to be at a point where we can keep older vintages on the shelves all year round.”
To buy Veterans Cut folks can go to the Farm Distillery and Kitchen, Allentown Fairgrounds, or online at https://www.eightoaksdistilleryshop.com

To learn more about the Pennsylvania Veteran Farming Network visit their website at https://www.troopstotractors.org.

###

Eight Oaks is a Veteran-Owned, Family-Run, Farm-Grown craft distillery located in the rolling farmlands of Pennsylvania's Lehigh Valley. For more information about this story or Eight Oaks please contact Josh Van Den Berg,  Chief Brand Officer at 414-732-7182 or jvandenberg@eightoaksdistillery.com

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JAMES B. BEAM DISTILLING CO. INTRODUCES CLERMONT STEEP™ AMERICAN SINGLE MALT WHISKEY

 

Freddie Noe, 8th Generation Master Distiller of Fred B. Noe Distillery, Leads Beam Family's First Foray Into This Emerging Category of American Whiskey

CLERMONT, Ky., May 16, 2023 - Today, for the first time, the James B. Beam Distilling Co. brings its 227 years of whiskey-making expertise and excellence to the American Single Malt Whiskey category with the launch of Clermont Steep™. Developed by Freddie Noe, 8th Generation Master Distiller of the Fred B. Noe Distillery, this venture into an emerging category explores the full potential of a single grain – American Malted Barley.

Clermont Steep American Single Malt explores the full potential of a single grain – American Malted Barley.

With little to no definition in the American Single Malt category, Noe developed his own defining guidelines, making intentional production choices to celebrate the flavor of this single grain at every step of development. Clermont Steep is a five-year-old liquid distilled and aged in Clermont, Kentucky, and matured in bespoke barrels to deliver warm toffee sweetness on the palate without overshadowing the unique, bready taste of American barley.

"As a new venture, crafting Clermont Steep has been one of the toughest challenges I have ever faced in the distillery, and I am incredibly proud of where we've landed," said Noe. "This American Single Malt Whiskey is smooth, sweet and incredibly balanced, and it deserves a spot on any whiskey lover's bar cart, right alongside their bourbons and ryes."

Clermont Steep is a whiskey steeped in influence from both process and place. Just as single malt couldn't exist without steeping the grain, this whiskey couldn't exist without Clermont, Kentucky – the soul place of the James B. Beam Distilling Co. and the heartland of American Whiskey distilling culture. Noe and his team hand-selected the American malted barley for the mash and used Beam family jug yeast in the natural fermentation process. It's the same yeast that is used in all Beam products, adding a sense of familiarity to every sip. The single malt was then distilled on a column still and aged for five years in barrels that were toasted, then quickly charred to a char level 1. 

The launch of Clermont Steep marks a significant milestone in the American Whiskey landscape as James B. Beam Distilling Co., the world's largest producer of Bourbon, takes a stake in a rapidly growing segment that has yet to be fully explored.

"I'm always looking toward the future of American Whiskey, and the boundless runway in this category intrigued me," said Noe. "We don't just want to participate in American Single Malt Whiskey; we want to help define it for the future of the category."

The foray into an American Single Malt Whiskey is proof of the innovation possible within the Fred B. Noe Distillery under Freddie Noe's guidance. The Fred B. Noe Distillery was named after 7^th Generation Master Distiller Fred Noe and serves as the home to legacy small batch brands, such as Booker's^® Bourbon, as well as new-to-world whiskies, including Little Book^® Whiskey, Hardin's Creek® Bourbon and, in the future, Clermont Steep.

Clermont Steep will be available in select states across the US, in-store and on ReserveBar, beginning June 2023. For real-time information about Clermont Steep, follow along on Instagram @clermontsteep and ClermontSteep.com.

CLERMONT STEEP AMERICAN SINGLE MALT WHISKEY | 47% ABV | SRP: $59.99

COLOR  Golden Honey 
NOSE     Toasted Malt, Caramel, Toffee 
PALATE Vanilla, Caramel, Whole-Grain / Cereal

About Clermont Steep
Clermont Steep American Single Malt Whiskey is the first American Single Malt Whiskey to be released from the James B. Beam Distilling Co. under Freddie Noe, 8^th Generation Master Distiller of the Fred B. Noe Distillery. As a formally undefined category, Freddie Noe purposefully developed his own guidelines and defining factors for American Single Malt Whiskey while operating under the ultimate creative constraint – using a single grain. Clermont Steep is a product of singular focus and results in a singularly focused whiskey experience. 47% ABV | SRP: $59.99).

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam^®, Maker's Mark^®, Basil Hayden^® and Knob Creek^® bourbons; Japanese whiskies, including Yamazaki^®, Hakushu^®, Hibiki^® and Toki™; and leading Scotch brands including Teacher's, Laphroaig^® and Bowmore^®, Beam Suntory also produces leading brands such as Courvoisier^® cognac, Tres Generaciones^®, El Tesoro^® and Hornitos^® tequila, Roku™ and Sipsmith^® gin, Canadian Club^® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

ENJOY RESPONSIBLY. Clermont Steep™ American Single Malt Whiskey, 47% Alc./Vol. ©2023 James B. Beam Distilling Co., Clermont, KY.

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Los Magos Launches Special Edition Sotol Aged in WhistlePig Rye Barrels

Now Available in Select Stores and Establishments Nationwide

LOS ANGELES, May 15, 2023 - Los Magos, the most awarded sotol brand and leader in its category, is excited to announce a truly special collaboration with WhistlePig, the world's #1 ultra premium rye whiskey brand, bringing to market their newest product: Los Magos Barrel-Aged Sotol WhistlePig Edition #1. A bright and deep spirit, this limited edition sotol aged for over twelve months in WhistlePig rye oak barrels features herbal and floral notes that are surrounded by the spice of rye with a touch of sweetness that still pays tribute to the true integrity of sotol.

"Aging Los Magos' sotol in WhistlePig's whiskey barrels is revolutionary to the industry" - J.P. Carvajal, Co-Founder

"The partnership with Los Magos was a great exchange that allowed both teams to explore new territory within our experimental trials, ultimately creating an incredibly unique and complex sipping experience across rye and sotol," explains WhistlePig's Chief Blender Meghan Ireland.

This one-of-a-kind collaboration showcases the best of both brands by aging Los Magos' 100% wild harvested sotol in WhistlePig's oak barrels that had previously aged their 10 Year Rye Whiskey. After aging in the barrels for over a year, the product resulted in a new profile of sotol that beautifully features both the spirit of the desert and the richness of rye whiskey.

"Sotol is not a spirit that is traditionally aged, so the process of aging Los Magos' sotol in WhistlePig's whiskey barrels is revolutionary to the industry," exclaims Los Magos' co-founder and Chihuahua native Juan Pablo Carvajal.

Los Magos Barrel-Aged Sotol WhistlePig Edition #1 is a well-balanced spirit with hints of smoke, wood, and eucalyptus. It is great to sip neat or on the rocks and is perfect for those who enjoy exploring unique flavor combinations.

"Since sotol is such a flavorful and aromatic spirit in itself, the flavors are not lost or overpowered when aged in a barrel. On the contrary, the barrel gives the sotol additional complex layers that harmonize with that of rye, creating its own sweet and floral notes," adds Carvajal.

Los Magos Barrel-Aged Sotol WhistlePig Edition #1, the finished product of an industry-shifting collaboration between two award-winning spirit companies, will prove to serve as the catalyst of how sotol will be perceived, especially while emerging as the new Mexican spirit category.

"We at Los Magos take great pride in partnering with a brand as influential and inspiring as WhistlePig," notes Los Magos' CEO Ryan Stock. "The results of this collaboration truly surpassed our expectations. While aging tequila is nothing new, it is not a practice seen in the other spirits like sotol."

"We are discovering that because of the bold spirit profile paired with the aging conditions in the high desert, sotol actually ages much better than its agave counterparts that can often lose a lot of the original spirit profile when laid down in a barrel. Los Magos Barrel-Aged Sotol WhistlePig Edition #1 sets a new standard by uncovering the newly discovered opportunities for aging sotol," adds Stock.

Ireland continues, "Less than 2% of the spirits companies in the U.S. produce more than half of the products. As an independent brand up against the big conglomerates, WhistlePig believes in supporting and collaborating with other indie spirits to showcase the incredible creativity and quality they have to offer. Los Magos Barrel-Aged Sotol WhistlePig Edition #1 was a great opportunity to fly the indie flag and share an amazing sotol along the way."

Los Magos Barrel-Aged Sotol WhistlePig Edition #1 is now available at select retailers and establishments nationwide. For more information, visit LosMagosSotol.com and follow @LosMagosSotol on Instagram for future updates and product launches.

About Los Magos
In 2014, Los Magos was formed to create a sotol that is good for the soul, the land, and the community. Founders Juan Pablo Carvaja and Eduardo Almanza, both native Chihuahuans, alongside Ryan Stock and Brian Hart, sought out to share a centuries-old tradition through a modern artisanal approach with a contemporary audience in mind. But more than anything, they wanted to introduce a new spirit within the industry that brings people together to have a great time.

In the years since, Los Magos has grown into the number one award-winning and rapidly expanding sotol brand that's become the go-to choice for adventurous tastemakers around the world. Los Magos is an exciting and symbolic cross-border collaboration between Mexico and the United States since its expansion to the U.S. market in 2021. United and inspired by a common humanity and deep respect for the land, the Los Magos team is made up of people from all walks of life working together as neighbors and friends to share something special with the world.

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The Scotch Malt Whisky Society Cask No 156.1 West Coast Recipe 5-Year The New Wave Single Malt Scotch Whisky

The Scotch Malt Whisky Society Cask No 156.1 West Coast Recipe 5-Year The New Wave Single Malt Scotch Whisky 61.1%-AbV, 700ml.

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Blue Note Juke Joint and Blue Note Crossroads Both Win Double Gold Medals in San Francisco World Spirits Competition

This is the 2^nd year in a row Blue Note Juke Joint and Blue Note Crossroads have won double gold medals in the competition considered to be the most influential spirits competition in the world.

MEMPHIS, Tenn., May 1, 2023 – Blue Note Bourbon announced today the rare distinction of back-to-back double gold medals in the San Francisco World Spirits Competition for two Blue Note bourbons, Blue Note Juke Joint and Blue Note Crossroads. With over 6,000 entries across all spirits, Blue Note Bourbon had two of the 81 Bourbons that were awarded double gold medals. Out of those awarded in that category, Blue Note Bourbon stands out as a readily available high-quality Bourbon that can be found in stores at an unbeatable value. As the producer of Blue Note Bourbon, B.R. Distilling is the only Tennessee distillery to receive Double Gold in the Straight Bourbon category.

Since its introduction in 2000, the San Francisco World Spirits Competition (SFWSC) has become one of the most respected and influential spirits competitions in the world. This year’s competition included more than 6,000 entries and 40-plus judges considered spirits-industry experts. The Double Gold designation is awarded to the very few entries that receive Gold medal ratings by all members of the blind tasted judging panel. Both Blue Note Juke Joint and Blue Note Crossroads could win Platinum medals next year if they receive Double Gold medals for their third consecutive year.

“We are grateful and pleased to have been awarded this coveted international distinction for Blue Note Juke Joint and Blue Note Crossroads from one of the most respected and influential spirits competitions in the world,” said Logan Welk, President and Chief Operating Officer at B.R. Distilling. “Juke Joint is our flagship product, known for its sweeter notes and competitive price point, while Crossroads is our newer expression with more of a savory flavor from a toasted French Oak finish. It is an honor to have two of our products receive one of the highest awards two years in a row.” 

Blue Note Juke Joint is an unfiltered, 93-proof Straight Bourbon Whiskey having a viscous body with a taste of vanilla, allspice, apricot, and pear. It has a finish of allspice that fades into lingering notes of oak, pear, and vanilla.

Blue Note Crossroads is an unfiltered, 100-proof Straight Bourbon Whiskey with the same mash as Juke Joint. However, Crossroads is finished with two types of toasted French oak producing flavors described by some as leather, molasses, milk chocolate, baking spice, raisin, plum, prune, and marshmallow.

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Lux Row Distillers reaches new heights with introduction of Ezra Brooks 99 Rye and reimagination of Ezra Brooks Bourbon Cream

 

Latest Ezra Brooks brand-family variants now available with elevated proof and taste

ST. LOUIS, May 15, 2023 - Lux Row Distillers announced two new variants in the Ezra Brooks brand family: Ezra Brooks 99 Straight Rye Whiskey and a newly reformulated Ezra Brooks Bourbon Cream. Both variants will reach retail shelves across the country later this month at a suggested retail price of $24.99 for Ezra Brooks Straight Rye Whiskey and $21.99 for Ezra Brooks Bourbon Cream per 750 ml bottle.

Ezra Brooks 99 Straight Rye Whiskey has a 51% rye mash bill and is charcoal filtered for a smooth, mellow finish. Bottled at an elevated 99 proof, Ezra Brooks 99 Straight Rye Whiskey delivers tasting notes that include hints of chocolate, leather, vanilla and spicy grains, balanced by slightly sweet and oaky tones. Ezra Brooks 99 Straight Rye is offered in upscale packaging on par with its bourbon sibling (Ezra Brooks 99 Kentucky Straight Bourbon Whiskey), including a prominent "99" proof callout and Lux Row Distillers embossing on the bottle's shoulder.

Ezra Brooks Bourbon Cream is still made using all-natural cream and Kentucky Straight Bourbon but is now bottled at 33 proof – one of the highest proof levels of any offering in the Bourbon Cream category. Tasting notes include cinnamon, nutmeg and caramel with hints of vanilla and sweet pecan on the nose and buttery caramel, sweet toffee and a smooth, warm finish on the palate. Like its other elevated namesakes, Ezra Brooks Bourbon Cream now is offered in upscale packaging – in this case, with a prominent "33" callout and Lux Row Distillers embossing on the bottle's shoulder.

"Based on the success of Ezra Brooks 99 Kentucky Straight Bourbon Whiskey, we have elevated the proof for both the Ezra Brooks Rye and Bourbon Cream variants," said Eric Winter, brand manager for Ezra Brooks. "Ezra Brooks 99 Rye drinkers will find the same great rye-whiskey taste, but with enhanced flavor delivered by the higher proof. Similarly, our new Ezra Brooks Bourbon Cream delivers a bolder, richer expression of the bourbon-cream flavor our customers love."

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021, Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Benjamin Prichard’s Barrel Select Tennessee Whiskey

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Balblair Distillery 21-Year Highland Single Malt Scotch Whisky

Balblair Distillery 21-Year Highland Single Malt Scotch Whisky 46%-ABV 700ml.

 

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Silver Star Spirits Reveals New Branding

 

Brand Channels the Essence of Fort Worth and "Where the West Begins"

FORT WORTH, Texas, May 10, 2023  -- Trinity River Distillery's^® Silver Star brands of Vodka, Whiskey, Texas Honey Liqueur and Bourbon take on a fresh new look as the company continues its growth in the marketplace.

The branding ties in key elements of its renowned Rainwater Proofing Process: All Silver Star spirits are made with purified Texas rainwater that is collected on the roof and transferred to 10,000-gallon storage tanks. A Modern feel: While deeply rooted in history, Silver Star is a contemporary brand with a modern understanding of distilling and culture. Hometown Pride:  Rooted in Fort Worth, all of Silver Star's crops and ingredients (from Texas rain to Texas grain and North Texas wildflower honey) as well as bottling and labelling happen in its hometown of Fort Worth, Texas. "Silver Star is "where the west begins", and the new branding highlights this," states Trinity River Distillery President and CEO Thomas Ingham. "We are proud of the evolution of our brand and proud to honor where we come from." To view Silver Star's updated look, go to: www.silverstarspirits.com

Most recently 1849, Silver Star Texas Bourbon Whiskey^® is the 2023 recipient of the Bourbon: Grain to Glass Gold award at the Texas Whiskey Festival.

Current portfolio of Silver Star^® brands:

Award-winning Silver Star® Whiskey is a traditional bourbon mash, comprised of Texas corn, rye, and barley. After distillation, the whiskey is placed into charred, single-use, American white oak barrels and laid to rest. After barrel aging, we cut to proof using purified Texas rainwater. Silver Star^® Whiskey is a uniquely smooth, slightly sweet everyday drinking whiskey.

Award winning Silver Star Texas Honey^® is made with barrel aged Silver Star^® Whiskey comprised of Texas corn, rye, and barley. We then fold in natural Texas wildflower honey and cut to proof using purified Texas rainwater. Silver Star Texas Honey^® is a favorite among mixologists, chefs, and all honey lovers.

Award winning 1849, Silver Star Texas Bourbon Whiskey^® is made from our preferred mash of Texas grown corn, rye and barley and aged in new American white oak barrels for just over 3 years. The result is a balanced straight bourbon whiskey that is a favorite of mixologist. We named it "1849" in honor of the establishment of Fort Worth, Texas by Mexican-American War hero General William Jenkins Worth. It represents not just a man and a city, but the spirit of the modern west.

Award-winning Silver Star^® Vodka, is distilled 6 times and is 100% Gluten Free. Unlike most Texas vodkas, we use the fi nest hand-selected Texas corn and purified Texas rainwater. Silver Star^® Vodka is a naturally smooth, slightly sweet, and tastes great on the rocks or used in one of your favorite cocktails.

About Trinity River Distillery:
Launching in 2012, Trinity River Distillery is the parent company for its Silver Star Brands of Vodka, Whiskey, Texas Honey Liqueur and Bourbon – all made from nature's finest rainwater.

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Redwood Empire Whiskey Announces Second Release of Cask Strength Expressions

The limited-edition release includes uncut and unfiltered expressions of Pipe Dream, Emerald Giant and Lost Monarch

GRATON, Calif., May 9, 2023 - Redwood Empire Whiskey, a distinct California whiskey made and aged in the ancient forests of the Redwood Empire, doubles down with its second allocation of cask strength whiskey. Following the overwhelming success of the inaugural release in October 2022, the brand has increased its volumes of uncut and unfiltered expressions.

These limited-edition, straight-from-the-barrel cask strength offerings have been highly praised by both the press and consumers. In just seven months, each of Redwood Empire's cask strength whiskeys have received awards from L.A. Spirits Awards and Tag Global Spirits Awards, as well as notable ratings of at least 91 points from both Whisky Advocate and The Tasting Panel.

"Cask strength represents the best of what spirits have to offer," says head distiller, Lauren Patz. "Buying whiskey at cask strength empowers drinkers to explore the breadth that the spirit provides."

Redwood Empire Whiskey's cask strength range includes three full, undiluted and unfiltered expressions of the brand's existing offerings: Pipe Dream Bourbon, Emerald Giant Rye, and Lost Monarch, a whiskey blend of Bourbon and Rye. Each expression has its own unique tasting notes. The Cask Strength Pipe Dream Bourbon (116.8 proof) has a rich and complex flavor profile, featuring toffee, cherry, and soft leather on the nose and cherry cola, honey butterscotch and pecans on the palate. The Cask Strength Emerald Giant Rye (116.4 proof) boasts delicate herbal tea, soft cinnamon and dried orange peel on the nose, with earl grey tea, viscous dark chocolate, coffee beans and a warm spice finish on the palate. Finally, the Cask Strength Lost Monarch Whiskey Blend (117.2 proof) offers vibrant, earthy notes and mint chocolate ice cream on the nose, with warm spices, dried apricot and a white pepper finish on the palate.

"Experiencing Redwood Empire straight from the barrel is my preferred way to enjoy our whiskeys," says master distiller, Jeff Duckhorn.

Consumers who have enjoyed Redwood Empire's core range at 90 proof can now experience the full intensity and complexity of the whiskeys straight from the barrel. The cask strength expressions are offered annually for those who crave bold and flavorful whiskey.

Priced at $70 a bottle, limited quantities are available online at https://shop.redwoodempirewhiskey.com/ and at select retailers across the nation.

About Redwood Empire Whiskey:
Redwood Empire Whiskey is a distinct California whiskey made and aged in the ancient forests of the Redwood Empire, a cool fog belt that stretches from San Francisco north along the coast to the Oregon border. Founder Derek Benham and master distiller Jeff Duckhorn recognized that the region's temperate climate and humidity would allow for a slow, even extraction of flavor during the whiskey aging process. In 2015, they began selecting older barrels from like-minded distilleries across the nation and blending them with their own distillate in Sonoma County. Now with the largest rick house in California, Redwood Empire Whiskey reserves more of its own distillate for 100% grain-to-glass expressions and increasingly features aged whiskeys distilled onsite. The result is consistently complex, bold and balanced. Inspired by John Muir and the old growth forests he sought to protect, they partner with Trees for the Future and One Tree Planted, by planting one tree for every bottle sold – to date they've surpassed 1,000,000 trees planted.

About Purple Brands:
Founded by Derek Benham in 2001, Purple Brands is a brand-led business with an acclaimed portfolio of wines and emerging spirits brands. The company's winery operations in the Russian River Valley, Sonoma County and Napa Valley are all Certified Sustainable by the California Sustainable Winegrowing Alliance, an exclusive certification held by only 4 percent of California wineries. Raeburn Winery includes a top-5 ultra-premium Chardonnay, a top 10 best-selling luxury Pinot Noir a Provençal style Rosé and, in late 2022, a new 2021 Sonoma County Cabernet Sauvignon; the winery has earned four consecutive Impact Newsletter "Hot Prospect" awards, 2019-2022. Joining Raeburn are Napa Valley Cabernet Sauvignon specialist Scattered Peaks, Avalon Winery, Four Vines, and a portfolio of exclusive brands. Purple Brands' spirits portfolio was launched in 2015. Redwood Empire Whiskey, inspired by Northern California's giant redwoods, is defining what it means to be a California Whiskey. The fast-growing distillery has amassed the largest inventory of aging whiskey in the state, including a bourbon, rye, blended whiskey, and two bottled-in-bond expressions. https://purplebrands.com/

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BASIL HAYDEN DEBUTS AS OFFICIAL AMERICAN WHISKEY OF THE MICHELIN GUIDE U.S.

The partnership celebrates the craft of elevated experiences
to bring MICHELIN Guide-worthy moments to consumers

CLERMONT, Ky., May 8, 2023  Basil Hayden continues to shine a light on what bourbon can be by becoming the official American whiskey of the MICHELIN Guide U.S. Built on shared values of elevated standards of excellence, the two brands will showcase refined culinary and spirits with a partnership that invites consumers to unlock MICHELIN Guide-worthy experiences.

The partnership with the MICHELIN Guide is the latest example of how Basil Hayden redefines traditional bourbon tropes with their approachable yet refined recipe. Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts, offering cocktail devotees an unexpected, whiskey aperitif opportunity.

"Consumers seek out MICHELIN and Basil Hayden for similar reasons: They want an elevated experience," said Cara Cornelius, vice president of food and travel experiences for MICHELIN Americas. "We know, however, people sometimes assume these experiences are out of reach, kept behind an expensive bill or impossible reservations. Our goal for this new partnership is to bring MICHELIN-level events to the consumer and show how sophistication and quality can be enjoyed by all."

One of the most anticipated events is an immersive "tasting garden" that will travel to popular food festivals across the U.S. Kicking off this June, the co-branded footprint will feature a diner-inspired exterior that gives way to a surprise, high-end cocktail bar where attendees of legal purchase age or older will enjoy Basil Hayden craft cocktails paired with MICHELIN-inspired small bites. Designed as an inclusive entry point into the world of Basil Hayden and the MICHELIN Guide, attendees will depart having discovered perfect pairings and new occasions for bourbon.

In addition to the pop-ups, Basil Hayden will serve as an official partner of the 2023 MICHELIN Guide ceremonies and will present the MICHELIN Exceptional Cocktails Award. The partnership will also include a suite of initiatives, including a sweepstakes where a lucky winner will get to experience a MICHELIN Star weekend – inclusive of fine dining and luxury accommodations.

Jonathan Marks, senior marketing director for Global Small Batch Bourbon at Beam Suntory, shares excitement for the collaboration. "We are honored to be the official American whiskey of the MICHELIN Guide. Both the MICHELIN Guide and Basil Hayden celebrate excellence in our craft and create unique experiences for consumers, making this the perfect partnership. At Basil Hayden, we aim to unlock experiences to make them accessible and approachable – just like our whiskey. Basil Hayden's refined yet welcoming taste profile makes it appeal to both whiskey novices and seasoned bourbon drinkers," Marks said.

The Basil Hayden and MICHELIN Guide pop-up tour kicks off this summer and will continue through the fall. The 2023 tour stops and dates are as follows.

2023 Tour Stops:
Chicago, IL – Taste of Randolph, Jun 16-18
Denver, CO – Cherry Creek Arts Festival, July 1-3
Louisville, KY – Bourbon & Beyond, Sept 14-17
Atlanta, GA – Atlanta Food & Wine Festival, Sept 21-24
New York, NY – New York City Wine & Food Festival, Oct 12-15
San Diego, CA – San Diego Bay Wine & Food Festival, Nov 11

To learn more about Basil Hayden and be the first to hear about upcoming events sign up on our website.

About Basil Hayden®
Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions. Basil Hayden Bourbon welcomes new drinkers into the whiskey category and showcases new occasions to drink it. Beyond its flagship Basil Hayden Bourbon, the brand has pushed the boundaries of innovation in recent years. These intriguing offerings have included expressions such as Basil Hayden Toast, Dark Rye, 10-Year, and the new, limited time release of Basil Hayden Red Wine Finish.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About Michelin North America, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients' mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers' needs. Michelin provides digital services, maps and guides to help enrich travel and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)

Basil Hayden® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2023 James B. Beam Distilling Co., Clermont, KY.

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A Matcha Made in Heaven! Baileys Original Irish Cream Liqueur Partners with Cha Cha Matcha to Create the Most Insta-Worthy Drink of the Season

Run, don't walk, to treat yourself to the exclusive cocktail available for a limited-time-only!

NEW YORK, May 8, 2023- The matcha craze continues, now with a little extra indulgence! Just as the temperatures rise and iced matcha becomes the drink of choice, Baileys Original Irish Cream Liqueur has teamed up with the iconic matcha brand, Cha Cha Matcha, to share the newest colorful cocktail of the season - the Baileys Sun-Kissed Matcha – the perfect treat to sip and show off, if you can get your hands on it!

For the first time-ever, Cha Cha Matcha has paired its ceremonial grade matcha with Baileys Original Irish Cream Liqueur to create a one-of-a-kind three-layered cocktail that will delight all of the senses (and your social feed)! The Baileys Sun-Kissed Matcha brings together the sensational flavors of Baileys, Cha Cha Matcha's signature honey-infused ginger turmeric, chai bitters and matcha powder resulting in the perfect match(a) for any treating occasion exclusively available for consumers 21+ on CocktailCourier.com for a limited-time-only. And if sipping on the cocktail of the season isn't enough, Baileys and Cha Cha Matcha are releasing a limited-edition merch collab including a custom hat and silk bandana to ensure you can treat yourself in style.

"Baileys is such a delicious and versatile product that can be enjoyed in so many different ways whether in coffee, dessert or with matcha," shared Sophie Kelly, SVP of Whiskies and Liqueur, DIAGEO North America. "We're thrilled to partner with the original matcha innovators, Cha Cha Matcha, to offer Baileys and matcha as the quintessential springtime beverage."

Beginning today and for one month only, consumers can easily sip on the Baileys Sun-Kissed Matcha whether celebrating Mother's Day, gifting a loved one, hosting a daytime soiree or an at-home brunch.

• Custom Cocktail Kit: Wow your guests by whipping up the exclusive cocktail from the comfort of your home with the limited-edition Baileys Sun-Kissed Matcha cocktail kit in partnership with Cocktail Courier featuring a bottle of Baileys Original Irish Cream Liqueur, Cha Cha Matcha's ginger turmeric honey syrup, chai dropper and matcha powder making up to 6 cocktails. You'll also receive a custom matcha whisk, stencil and limited-edition swag. If you're looking to gift someone special for Mother's Day, Cocktail Courier is offering free expedited shipping between May 9th -12th to ensure that your kit arrives just in time!*
• NYC Sampling: For two days only during Mother's Day weekend - Saturday, 5/13 and Sunday, 5/14 - those 21+ in New York can treat themselves to complimentary samples of the Baileys Sun-Kissed Matcha cocktail at Cha Cha Matcha's flagship store located at 922 Broadway from 12pm to 5pm while supplies last.

"Cha Cha Matcha has always been at the forefront of providing unique and delicious ways for people to enjoy matcha," said Jay Gujjar, CEO of Cha Cha Matcha. "By collaborating with Baileys, an iconic adult treat and one of the world's most popular spirits, we're excited to offer a new way to indulge in your favorite matcha cocktail this season and beyond."

Baileys Original Irish Cream is available wherever spirits-based beverages are sold. Enjoy Baileys Original Irish Cream neat, over ice, in coffee, matcha, hot chocolate, cocktails, or even over ice cream. Baileys encourages consumers of legal drinking age to treat themselves responsibly. For more information, please visit www.BAILEYS.com.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Cha Cha Matcha:
Founded in 2016 in New York City, and quickly winning the hearts of the cool crowd with its instagrammable drinks and made-for-photo-opps shops, Cha Cha Matcha opened with the intention of introducing a feel-good caffiene alternative. Through its iconic pink and green branding and delicious, creative recipes using ceremonial grade matcha sourced in Japan, they continue their efforts to make matcha more approachable and accessible. Cha Cha Matcha currently has 9 locations in New York City and Los Angeles, with plans for brick-and-mortar growth in 2022. For more information visit www.chachamatcha.com.

About Cocktail Courier  
Cocktail Courier offers a cocktail delivery service that includes all of the fresh ingredients and instructions needed to shake or stir professional quality cocktails in the comfort of your own home. Cocktail Courier eliminates recipe and ingredient hunting by sending you a pre-packed kit along with easy-to-follow, step-by-step instructions, turning you into a professional bartender in a matter of minutes, giving you access to some of the best cocktail recipes in the country. For more information about Cocktail Courier, please visit www.CocktailCourier.com.

*At this time, Cocktail Courier can ship to the continental US. Cocktail Courier is not able to ship kits containing alcohol to AK, AL, AR, HI, ID, MI, NC, OH, TN, UT, and VA."

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