Howler Head Banana Flavored Bourbon Strikes Gold at Prestigious San Francisco World Spirits Competition

The 2023 San Francisco World Spirits Competition has awarded a coveted Gold Medal to Howler Head Kentucky Straight Bourbon Whiskey with Natural Banana Flavor. This is Howler Head’s first entry in the prestigious competition and an outstanding result in the crowded and competitive Flavored Whiskey category.

Howler Head is the official flavored Bourbon whiskey partner of UFC, the world’s premier mixed martial arts organization, and is one of the fastest-growing whiskey brands in the world – flavored or unflavored.“I loved Howler Head the first time I ever tasted it,” said UFC President Dana White. “Now, to have a group of industry experts, including bar owners, bartenders, and spirit editors, award it a Gold Medal really validates what I have been saying about this whiskey for years. I am proud and honored that Howler Head won the Gold Medal at the 2023 San Francisco World Spirits Competition.”The San Francisco World Spirits Competition (SFWSC) is the largest and oldest spirits competition in the world, receiving nearly 5,000 entries across multiple categories.

Each category is judged by a panel of 36 esteemed industry experts awarding top prizes only to the best of the best.

Out of 55 entries in the Flavored Whiskey category, only seven received a Gold Medal, including Howler Head.“To come away with a Gold Medal in the first spirits competition we have ever entered is a real testament to Howler Head’s exceptional quality standards as an 80-proof true Kentucky Straight Bourbon Whiskey with all-natural banana flavoring,” said Simon Hunt, CEO of Catalyst Spirits, maker of Howler Head.

“We are very pleased to be recognized by the judges for giving consumers an elevated Bourbon experience with a delightfully sweet hint of banana, tapping into the broad consumer appeal of the red-hot flavored whiskey category.”Howler Head is the original banana-flavored super-premium Kentucky Straight Bourbon Whiskey. It starts with real, handcrafted Bourbon made with the finest grains and mineral-rich water. The resulting Bourbon is then aged for two years in charred American white oak barrels. Following the aging, the fine Bourbon is then blended with natural banana flavor.

With Howler Head being one of the rare 80-proof flavored whiskeys, the Bourbon takes the spotlight, with a subtle sweet kick of banana on the finish. It is best served neat or on the rocks to appreciate the rich Bourbon flavor but can also be enjoyed as a flavorful shot, paired with a beer or a hard seltzer, and in cocktails.

Through its partnership with UFC, Howler Head is promoted to more than 688 million fans and 198 million social media followers through placement in broadcasts and in-arena event venues.

Howler Head retails in the U.S. for $29.99 for a 750ml. It is also available in Canada, the U.K., Brazil, and Australia, and is rapidly expanding across the globe.

Howler Head is owned by Catalyst Spirits with Campari Group holding a minority interest.

The brand is distributed globally by Campari Group, except in the U.K., where it is distributed by Maverick Drinks.More information on Howler Head can be found at http://www.howlerhead.com and on social media:
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ABOUT CATALYST SPIRITS

Catalyst Spirits is a global spirits company focused on leveraging the new economy and our vast experience to build and rapidly grow premium brands consumers truly want. Our fine spirits portfolio includes Howler Head, the original banana flavoured Bourbon and the official flavoured whiskey of UFC; The Oceanus Hibernicus, a unique blend of Irish and Scottish malt whisk(e)y; and a number of other exciting brands in development.

The Catalyst Spirits team leverages hundreds of years of in-depth industry know-how to develop impactful brands and bring them to market with pace, building them with exceptional marketing, retail, ecommerce and distributor support. Catalyst Spirits is a remote-work company with team members spread across North America and Europe.

For more information on Catalyst Spirits, visit http://www.catalyst-spirits.com, and for Howler Head visit http://www.howlerhead.com.

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Michter's Addresses Shortages with Capacity Investments, Announces New Release of 10 Year Rye

LOUISVILLE, Ky., April 25, 2023 - As Michter's continues to face inventory constraints due to strong demand, the company is taking steps to expand capacity responsibly. In recent years, Michter's has grown fermentation capacity by adding six 18,000-gallon fermenters made by Louisville-based Vendome Copper & Brass Works. In late 2022, Michter's transitioned its core Shively distillery to a 24/7 operation. Additionally, Michter's has made significant investments in its bottling operations. The company went live with new bottling equipment in January 2023 in order to bring more great whiskey to market.

While these measures are unlikely to satisfy domestic and international demand in the short term, they reflect an ongoing commitment to bring more Michter's to consumers without sacrificing the highest level of quality for which the brand is appreciated.

"We recognize the frustration of some of our supporters as they encounter challenges in finding certain Michter's releases on the shelf. We want our loyal Michter's drinkers to know we are trying to continue to invest in the growth of the brand while maintaining the exceptional level of our whiskeys," commented Andrea Wilson, Michter's Master of Maturation.  "We have an over 30-year planning horizon for our whiskeys and use models to plan sales and work hard to focus on staying true to the quality of our whiskeys," she added.

For over 20 years Michter's Executive Vice President Steve Ziegler has been tasked with allocating the Kentucky whiskeys offered by Michter's to the company's distributors and importers. "My job was a lot easier years ago when we felt lucky to sell 50 three bottle packs nationally in a month," observed Ziegler. "We are still quite small compared to many other whiskey companies. Our Master Distiller Dan McKee and our Master of Maturation Andrea Wilson decide when specific barrels are aged to their standards and ready to release, and I do my best to spread that whiskey around to our customers. Unfortunately, what we release simply is not enough to meet demand right now, and we are addressing the shortfall without cutting corners."

While thoughtfully expanding production over the years, Michter's remains determined to maintain its high quality and, if anything, improve it. "Our goal is to make the greatest American whiskey," said Master Distiller Dan McKee. "We would love to be able to offer more of it, but we simply won't do so until the whiskey is ready at the standard our loyal Michter's drinkers expect.  I do think that we have some good news to share in that respect, which is why I am so happy to introduce the 2023 release of Michter's 10 Year Rye."

While all types of Michter's continue to be allocated, the distillery is releasing 10 Year Rye for the first time since July 2022. A Kentucky style rye with a good amount of corn and malted barley in the mashbill, Michter's 10 Year Rye has a suggested U.S. retail price of $200 per 750ml bottle.

Said Wilson, Michter's Master of Maturation: "The 10 Year Rye release is elegant, yet full of herbal and honey characters with warm spice resulting in a captivating, rich, smooth drinking experience. I am hopeful that it will bring a smile to everyone who experiences it as we work to bring even more wonderful Michter's to market."

Michter's has a rich and long legacy of offering traditional American whiskeys of exceptional quality. With each of its offerings aged to its peak maturity, Michter's portfolio includes rye, bourbon, sour mash whiskey, and American whiskey. In October 2022, Michter's was named the Most Admired American Whiskey in a global survey. In January 2023, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

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Lux Row Distillers' Blood Oath Pact 9 Kentucky Straight Bourbon Whiskey Arrives at Retail in April

Latest offering from master distiller and master blender John Rempe features bourbon finished in Oloroso Sherry casks

ST. LOUIS, April 20, 2023 Lux Row master distiller and master blender John Rempe renews his annual pact with bourbon drinkers with the release of Blood Oath Pact 9 Kentucky Straight Bourbon Whiskey finished in Oloroso Sherry casks. A limited supply of 17,000 (3-pack) cases will arrive at retail this April at a suggested price of $129.99 per 750 ml bottle. As with all of Rempe's pacts, Blood Oath Pact 9 is offered at 98.6 proof (49.3% ABV).

Blood Oath Pact 9 combines some of the finest extra-aged bourbons Rempe could find, including a 16-year ryed bourbon and a 12-year ryed bourbon, as well as a 7-year ryed bourbon finished in Oloroso Sherry casks from the Sherry Triangle region in southwest Spain. These casks impart unique woody and ripe-fruit aromas and flavors to make Blood Oath Pact 9 a memorable pour.

"Blood Oath Pact 9 contains three great bourbons, and the Oloroso Sherry cask finish has resulted in a deep, dark amber liquid with long legs," said Rempe. "The Oloroso Sherry casks also bring out tasting notes of sweet sherry with hints of ripe fruit on the nose, as well as flavor notes highlighted by ripe fruits including figs, plums and raisins, with notes of molasses, chocolate and tobacco. This bourbon also provides a long-lasting finish characterized by fruit notes and complemented by hints of spicy oak. I'm proud to share Blood Oath Pact 9 with bourbon lovers."

Each Blood Oath pact has featured a different colored label. This year, Blood Oath Pact 9 features a label that is deep crimson in color. And like its predecessors, each bottle of Blood Oath Pact 9 comes in a commemorative fire-branded wooden display box.

The official launch of Blood Oath Pact 9 will include a total allocation of 51,00 bottles, 1,400 of which will be held for a future Trilogy Pack release. The first Trilogy Pack, featuring Pacts 1, 2 and 3, was released in 2018, and the second Trilogy Pack, featuring Pacts 4, 5 and 6, was released in September 2021 in conjunction with National Bourbon Heritage Month. The next Blood Oath Trilogy Pack, featuring Pacts 7, 8 and 9, will be offered in 2024.

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021, Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where the Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Heaven's Door to Open Distillery in Kentucky

Bob Dylan Reveals Plan for Pleasureville

CHICAGO, April 20, 2023  Heaven's Door Spirits, the celebrated whiskey brand founded by Bob Dylan, announced today its plans to open a new distillery in Pleasureville, Kentucky.  Located on over 160 acres of rolling hills astride Six Mile Creek, the picturesque property was once owned by Squire Boone, the brother of legendary frontiersman Daniel Boone.

Quietly under development since 2017, the distillery has been producing small batches of exceptional bourbon on its custom Vendome still since 2018. The Heaven's Door Distillery features two separate stillhouses, each in its own towering western horse barn, a Visitor's Center with tasting rooms and lounges overlooking the valley and Six Mile Creek, an eighteenth-century grist mill, two eighteenth-century cabins and a Moravian barn, all of which have been painstakingly restored.  Heaven's Door Distillery plans to open its doors to the public in September 2023.

"This is a momentous occasion for Heaven's Door," said Marc Bushala, co-founder and CEO of Heaven's Door Spirits. "We selected this location for its remarkable natural beauty and unique ecosystem that has enabled us to make exceptional bourbon and create an unrivaled visitor experience," added Bushala. "We are committed to the art of craft whiskey and honor the legacy of the many pioneers who have helped make Kentucky bourbon what it is today. We are thrilled to have Heaven's Door be part of this storied tradition." 

John Logan Brent, Executive Judge for Henry County, remarked, "There is no better place on Earth for the Heaven's Door Distillery than Pleasureville, Kentucky. The entire project was thoughtfully designed, respecting the terrain and supporting the local community. It has been a pleasure to watch this vision unfold over the past five years."

Ken Pierce, an industry veteran, was brought on as Master Distiller to lead the project from design through distillation. Ken began his illustrious career with Barton Brands Distillery, initially working as Senior Chemist to Director of Distillation and eventually becoming Master Distiller. Ken was instrumental in the development of 1792 Small Batch Kentucky Straight Bourbon Whiskey and its limited release expressions.

"I was honored to be chosen as Master Distiller for the Pleasureville project," said Pierce, "The Heaven's Door Distillery has been an incredible project, from inception to production of our first barrels. For me, this is a living legacy of my 40 years in the industry and my passion for making great whiskey."

Heaven's Door is proud to lead the way in sustainable distilling, utilizing two underground aquifers to access pristine limestone water for its distilling as well as geothermal heating and cooling of the buildings. Through its dedication to sustainable practices, the distillery cultivates its own heirloom grains and recycles protein-rich mash from the fermentation process as feed for cattle on surrounding farms.

The project will help drive economic growth and opportunities in the county by creating more than 50 jobs and bringing tourism to the area. The distillery also plans to work with local farmers to source ingredients for its spirits, further strengthening its ties to the community.

Heaven's Door Brand Experience on Urban Bourbon Trail
In addition to its Pleasureville distillery, Heaven's Door has announced it will open a unique brand experience in a former church in Downtown Louisville. The brand experience will house a small live music venue, a private event space and a restaurant and bar featuring one of the largest selections of American whiskeys in the country.

The Heaven's Door brand center includes plans to construct a new 15,000 square foot immersive art experience adjacent to the church which will feature a collection of Bob Dylan's critically acclaimed paintings and metalworks, as well as curated exhibitions of other artists.

The Company had previously announced that it intended to open a showcase distillery and brand center in a 160-year-old church in Nashville, Tennessee, which it acquired in 2016. "With our distillery opening in Pleasureville, KY, having our brand experience in Louisville made more sense," said Bushala. "We will use the Nashville property as the seat of The Heaven's Door Foundation, the Company's philanthropic arm which supports charities for the arts."

ABOUT HEAVEN'S DOOR SPIRITS:
Heaven's Door Spirits was founded in 2015 by Bob Dylan in collaboration with Spirits Investment Partnership ("SIP"). Heaven's Door has won countless awards for its uncompromising quality and evolving collection of craft whiskey, including the #1 Consumer Choice Award at the 2021 San Francisco World Spirits Competition, and was cited as the "Best Bourbons of the Century…So Far" by the Robb Report. As Bob Dylan's first and only consumer brand partnership in his 50-year career, Heaven's Door is a true reflection of his visionary artistry and unconventional spirit. To learn more about our whiskey, visit www.heavensdoor.com.

ABOUT BOB DYLAN:
Bob Dylan is one of the most renowned and influential artists of our time, selling more than 125 million records over the span of his 60-year career. In addition to his music, Dylan's talents as an author and visual artist have also garnered widespread popularity and critical acclaim. His memoir, Chronicles Vol. 1, spent 19 weeks on the New York Times Best Seller List in 2004, and in 2016, he was awarded The Nobel Prize in Literature for his profound contributions to the American song tradition. Dylan's visual art, which includes drawings, paintings, and metal sculptures, has been exhibited in numerous museums worldwide, including the prestigious Halcyon Gallery in London.

ABOUT SPIRITS INVESTMENT PARTNERS:
Spirits Investment Partners ("SIP") is a boutique alcohol beverage company with deep expertise in creating high-end spirits, package design, branding, sales, and marketing, www.spiritsinvestors.com.

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Elvis Whiskey Debuts New 'Midnight Snack' Flavored Whiskey Inspired by the King of Rock 'N' Roll's Favorite Sandwich

Peanut Butter, Banana and Bacon-flavored Whiskey Hits Spirits Market

MEMPHIS, Tenn., April 20, 2023 - Elvis Whiskey has launched a new peanut butter, banana and bacon-flavored whiskey, 'Midnight Snack,' inspired by the rock 'n' roll icon's favorite decadent sandwich. The idea for 'Midnight Snack' came from the popularity of Elvis' favorite sandwich, which he often ate late at night – a peanut butter, banana and bacon sandwich!  This decadent flavor combination is a perfectly balanced blend of sweet, savory, salty and smoky. Similar to Elvis' music style this flavored whiskey is an exciting fusion.

"Elvis is one of the most significant cultural icons of the 20th century and continues to inspire his fans today, as we've seen by the massive success of the recent Elvis movie, both in its record-breaking box office numbers and awards," shares Grain & Barrel Founder Matti Anttila. "To sip, or shoot-flavored whiskeys are continuing to grow in popularity, with flavored whiskey growing +19% and peanut butter flavored whiskey growing +200% in the United States, leaving our team especially excited to introduce 'Midnight Snack' to our growing portfolio of Elvis-inspired whiskeys."

Elvis Midnight Snack works incredibly well as a straight pour, over rocks, as a shot and in a simple cocktail like the Midnight Snack Old Fashioned. The 70-proof flavored whiskey ($34.99) can be found in stores nationwide, as well as online sites like Caskers and Reserve Bar. This is the third product to come from Elvis Whiskey, joining the brand's flagship offerings Elvis 'Tiger Man' Tennessee Straight Whiskey and Elvis 'The King' Tennessee Straight Rye Whiskey.

For more information, please visit www.elviswhiskey.com and follow the brand on Instagram and Facebook: @elviswhiskey.

Images can be found HERE.

ABOUT ELVIS WHISKEY
In 2021 Grain & Barrel Spirits entered a long-term licensing agreement with Elvis Presley Enterprises (EPE) to launch Elvis Presley-themed whiskeys. Both flagship expressions – rye and whiskey – were sourced and blended by an expert team of whiskey experts and bottled in Tennessee, where Elvis began his career and called home.

ABOUT ELVIS PRESLEY
Elvis Presley is one of the most influential pop culture figures of the 20th century. Often referred to as the "King of Rock 'n' Roll," Elvis' commanding voice and charismatic stage presence unleashed a musical and cultural revolution that changed the world. Over the course of his extraordinary career, Elvis was nominated for 14 Grammy Awards (3 wins), sold over 1 billion records worldwide, received the Grammy Lifetime Achievement Award, and was named "One of the Ten Outstanding Young Men of the Nation" by the United States Jaycees, as well as the 2018 recipient of the Presidential Medal of Freedom. In addition to his musical accolades, Elvis starred in 33 films and made numerous television appearances.

More than 60 years after his global debut, Elvis' legacy is stronger than ever. His life and music have inspired countless hit musicals, movies and TV series', fiction and non-fiction books, musical covers, and commercial endorsements, as well as a robust merchandise program spanning collectibles and fashion collaborations. An enduring symbol of "The King of Rock 'n' Roll's" stardom, Graceland, Elvis' Memphis home, is the second most-visited home in the United States after the White House, drawing over 600,000 visitors annually and tens of thousands of fans for its Elvis Week celebration. With more than 15 million fans across social media and a growing multimedia presence, the "King of Rock 'n' Roll" continues to inspire today's most influential musicians, designers, entertainers, and social influencers and captivate audiences around the world. For more information, visit elvisthemusic.com. Shop Elvis products at shopelvis.com. Follow Elvis on Facebook, Instagram and Twitter.

ABOUT GRAIN & BARREL SPIRITS
Based in Charleston, South Carolina, Grain & Barrel Spirits is an innovative-driven global spirits portfolio that develops and scales authentic brands - connecting the best artisans with markets and consumers around the world. The company's core brands include: Chicken Cock Whiskey, a historically significant whiskey brand established in Paris, Kentucky, in 1856; Tequila Eterno Verano, a range of ultra-premium tequilas made for adventurous souls; Dixie Vodka, the leading premium homegrown vodka produced in the Southeast, having won the prestigious 2019 and 2020 and 2021 "Rising Star" Growth Brands Awards from Beverage Dynamics magazine; High Goal Luxury Gin, a small batch, ultra-premium gin produced in Charleston; Elvis Whiskey, Elvis Presley-inspired whiskeys; and Virgil Kaine Lowcountry Whiskey. Grain & Barrel Spirits has been named to the prestigious Inc. 5000 list of the fastest-growing privately held companies in America three years in a row.

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Kings County Distillery Announces New Coffee Whiskey

BROOKLYN, N.Y., April 17, 2023- Kings County Distillery is excited to announce the release of a new Coffee Whiskey, made in close collaboration with longtime Brooklyn Navy Yard neighbors Parlor Coffee. Obsessively crafted from a blend of Kings County's finest whiskeys and Parlor's exceptional ready-to-drink Cold Brew, Coffee Whiskey sets out to define a more elegant and thoughtful flavored spirit. With a balance, complexity, and depth of flavor that is as suited for cocktail backbars as it is late-night neat pours, this hyper-local whiskey aims to represent the forefront of Brooklyn's craft culture to the wider world.

­­­­"While cocktail-making has evolved rapidly over the last two decades, we haven't necessarily seen that same creativity translate to the backbar," said Kings County founder and distiller Colin Spoelman. "Coffee, in the context of spirits and cocktails, still often means one of two things: either syrupy coffee liqueurs, or the use of coffee itself as a component ingredient. Our blending team imagined Coffee Whiskey as a newer, better expression of those concepts. And, after a year of R&D, it became clear that we'd found a perfect match in the best-in-class Cold Brew developed by our friends at Parlor Coffee."

"We developed Parlor Cold Brew with the belief that a better tasting beverage will always start with better ingredients," said Parlor Coffee Co-Founder AJ Walzer. "Our friends and neighbors at Kings County share this belief—their dedication to their craft parallels our own. When Kings County reached out to us with their concept to create a better coffee whiskey, we had no doubt they would achieve it, and we are honored that they found our Cold Brew as worthy of celebration as we do."

The lively, tropical top notes and creamy, chocolate undertones of Parlor's Cold Brew — made from a blend of uncompromisingly sourced coffees and roasted by Parlor in Brooklyn — marry perfectly with the balanced sweetness and rich complexity of our own blend of house-made bourbon and corn whiskey. The resulting drinking experience is that of a true whiskey, but with an added depth of flavor that evokes the elegance of fine Madeira wines and Italian amari.

This whiskey will go on sale on Wednesday April 19th at the distillery and will begin rolling out to New York accounts and national distributors the next day. Each 750ml bottle is lightly caffeinated (14mg per 1.5oz serving) and 40% alcohol by volume. With a suggested retail price in the mid-$40 range in most of the country, this is a high-end alternative to the standard coffee mixer, one that suits a new spirits landscape brought on by the craft revolution.

KINGS COUNTY DISTILLERY is New York City's oldest, largest, and premier whiskey distillery. Founded in 2010, Kings County makes handmade bourbon, rye, and other whiskeys out of the 123-year-old Paymaster Building in the Brooklyn Navy Yard.  We use New York grain and traditional distilling equipment to make whiskeys that have been praised by the New York Times, Wine & Spirits Magazine, and Whisky Advocate and is recognized as one of the preeminent craft distilleries in the United States, having been named Distillery of the Year in 2016 from the American Distilling Institute.

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DIAGEO Welcomes The Latest Distillers Edition Collection, A Highly-Limited Line of Single Malt Scotch Whiskies from Scotland's Most Renowned Distilleries

Released In Just One Batch Per Year, Celebrate Life's Milestones With These Six Specialty Crafted Liquids

NEW YORK, April 17, 2023-- Today, DIAGEO North America announces the launch of its newest Distillers Edition bottlings in the U.S. – an annual release of limited-edition Single Malt Scotch Whiskies that are double-matured in different types of cask wood, chosen to complement the characteristics of each mature whisky.  The time-honored finishing process creates a distinct and delectable flavor, making each Distiller's Edition marque a truly bespoke gift.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9160751-diageo-welcomes-latest-distillers-edition-collection-single-malt-scotch-whiskies/

This year's Distillers Edition collection consists of six award-winning liquids from prominent Scotch distilleries throughout the Islands, Speyside, the Highlands and the Lowlands: Lagavulin, Talisker, Cragganmore, Oban, Dalwhinnie and Glenkinchie. To honor the preciousness of the liquids, only one batch of each whisky is produced per year, making them a perfect gift to mark life's milestone occasions. The latest collection takes this one step further, featuring a new label design for each malt which incorporates stylistic elements representative of each distillery and its core expressions.

Since 1997, the award-winning Distillers Edition liquids continue to possess a nuance of flavor beautifully endowed by the double maturation process. The second maturation takes place in batches, using individually prepared casks that have held a specially selected fortified wine. Each batch takes months to mature, with the final product resulting in a range of sublime, deeply flavored Single Malt Scotch Whiskies, each very much true to its origins, yet possessing a rich depth, complexity and nuance of flavor not found in the regular release. Nowhere though, has this been allowed to mask the essential distillery character.

"We're proud to introduce the latest Distillers Edition line-up, a collection created to celebrate some of DIAGEO's finest Single Malt Scotch Whiskies and their distilleries," said Hannah Todd, Director of Single Malt Whiskies Portfolio at DIAGEO. "The collection has a long history dedicated to its aging process and craftsmanship, making it the perfect gift to commemorate special moments with. Whether celebrating a holiday, gifting a loved one, or toasting to a special occasion, the Distillers Edition collection has a liquid for every type of person in your life."

Historically, the Distillers Editions have won awards at major international competitions. All six Distillers Edition bottlings are now available in the U.S. for consumers 21+ wherever fine spirits are sold or for online purchase & home delivery at Drizly.com.

Oban Distillers Edition
The smooth Oban, delicately paired with Montilla Fino-seasoned casks for a sweet creamy-smooth enhancement to the fruity and salty Oban style.

Core Offering: Oban 14 Year Old
ABV: 43%
SRP: $95.00
Drizly Link To Purchase

Talisker Distillers Edition
The enriched Talisker, Amoroso- seasoned casks impart a wonderfully rounded and luscious, fruity sweetness, complementing the familiar crisp, dry peat-smoke and pepperiness.

Core Offering: Talisker 10 Year Old
ABV: 45.8%
SRP: $85.00
Drizly Link To Purchase

Lagavulin Distillers Edition
The mighty Lagavulin, in which the rich sweetness from Pedro Ximenez-seasoned casks is beautifully integrated with the crescendo of dark smokiness, salt and oak-spice.

Core Offering: Lagavulin 16 Year Old
ABV: 43%
SRP: $125.00
Drizly Link To Purchase

Cragganmore Distillers Edition
The juicy Cragganmore, port-seasoned casks build sweet wine and fruity complexity, balanced with oaky vanilla spices and a hint of cocoa.

Core Offering: Cragganmore 12 Year Old
ABV: 40%
SRP: $85.00
Drizly Link To Purchase

Dalwhinnie Distillers Edition
The exotic Dalwhinnie, in which satisfying hints of tropical fruits and peppery spices, blend seamlessly with warm nuts and honey using Oloroso-seasoned casks.

Core Offering: Dalwhinnie 15 Year Old
ABV: 43%
SRP: $90.00
Drizly Link To Purchase

Glenkinchie Distillers Edition
The sophisticated Glenkinchie is finished in Amontillado-seasoned casks. Striking a balance between light grape sweetness and warming wood-spice with hints of rich dried fruits.

Core Offering: Glenkinchie 12 Year Old
ABV: 43%
SRP: $85.00
Drizly Link To Purchase

Please Drink Responsibly.
Single Malt Scotch Whiskies. 40-45.8% Alc. /Vol. Imported by Diageo, New York, NY.

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Hemingway Whiskey Company Announces Expanded Availability of First Edition Rye Whiskey After First Batch Sells Out in Less Than One Week

New Rye Whiskey, Named "Top 5 Rye" by Acclaimed Whiskey Reviewer Fred Minnick, Now Available on Shelves in Kentucky, Tennessee, and Florida, and Online Nationally

LOUISVILLE, Ky., April 13, 2023  Hemingway Whiskey Company today announced expanded availability for Hemingway Rye Whiskey First Edition, after the inaugural batch of First Edition Collector's Packaging sold out in less than one week in late-2022. The new rye whiskey was crafted by a team with deep experience in Kentucky whiskey. The Calls, a family with Bardstown roots and more than 230 years of distilling experience, distilled the whiskey in collaboration with the Hemingway and Groth families. It is now on shelves in Kentucky, Tennessee, and Florida, and available online in most states.

Hemingway Rye Whiskey is crafted by a team with deep experience in Kentucky whiskey.

Hemingway Rye Whiskey First Edition has already received numerous accolades including being ranked in the "Top 5 Rye Whiskeys" of the year by acclaimed spirits columnist and critic, Fred Minnick in his annual top 100 ranking. Now with this latest First Edition release, even more rye whiskey lovers will have the opportunity to get their hands on a bottle.

The whiskey will come in a custom bottle adorned with a typewriter key design alongside Hemingway's famed signature printed on the bottle. The Call Family's signatures are also printed on the label. Each First Edition bottle also features a unique, removable card on the back, inspired by old-fashioned library book cards, inviting imbibers to pour their own stories and log who they share their rye with.This new whiskey is a great addition to any home collection or bar.

About Hemingway Rye Whiskey First Edition:
In Western Kentucky, three families came together to create Hemingway Rye Whiskey: the Calls, the Groths, and the Hemingways. Each family brought their own inspiration and stories passed down from generation to generation, and the result is a rye whiskey rich with tradition.

Inspired by American author, journalist, and storyteller Ernest Hemingway and crafted in collaboration with his family, Hemingway Whiskey Company is led by Steve Groth, whiskey pioneer and co-founder of the revered Angel's Envy Bourbon brand. The Call family, Seventh-Generation Master Distiller Ron Call and his sons, Call Family Ambassador Clayton Call and Eighth-Generation Master Distiller Jacob Call hand source, blend, and finish the rye whiskey, building on generations of distilling expertise and innovation. The Call Family distilling history stretches back to the earliest days of bourbon when Samuel Call distilled whiskey on his Kentucky farm in the late 1700s. The home for Hemingway Rye Whiskey will be Jacob Call's new Western Kentucky Distilling Co. in Beaver Dam, Kentucky.

"As one of the earliest distilling families in Kentucky, we are proud to continue building on our family's distilling history," said Jacob Call. "It's been an honor to work with my father and brother on Hemingway Rye Whiskey. Together, we have poured our hearts into this first edition, and it's been nice to hear from so many people who have enjoyed it."

Hemingway Rye Whiskey is a blend of straight rye whiskeys finished in ultra-premium rum-seasoned Oloroso Sherry casks. It is a captivating blend of 94% 9-year-old Indiana Straight Rye and 6% 4-year-old Kentucky Straight Rye, the latter distilled by Jacob Call and crafted with his signature spice. Both are finished with the sweetness and softness of Ron Call's own rum-seasoned Oloroso Sherry casks. It is 100 proof and a dark amber color. It has a rich caramel and brown sugar aroma, complemented by back notes of soft rye and vanilla. On the palate, it has notes of rich cherry, toasted oak, creamy caramel, and cinnamon. A rich mouthfeel bursts with fruit flavor leading into a soft, sweet, and warm finish.

"The three families that came together to make Hemingway Rye Whiskey are connected by our shared values. We respect tradition, history, and the people who have come before us, but at the same time, have an itch to do things a bit differently," said Steve Groth. "We knew we had something special with Hemingway Rye Whiskey First Edition, but we did not expect it to sell out so quickly. We also weren't expecting folks to hold onto it as a keepsake, so we're happy to release more for people to sip and savor."

In November 2022, Hemingway Whiskey Company released the rye as an inaugural batch of 972 bottles of Hemingway Rye Whiskey First Edition in Collector's Packaging. The bottles were hand-numbered and hand-signed by the Calls and encased in a library-style box with an old-fashioned library book card. These Collector's bottles sold out in less than a week, so the team is thrilled to have more First Edition rye to share with whiskey drinkers this year in traditional packaging.

Availability and Pricing:
Hemingway Rye Whiskey First Edition will be available online and in-store in Florida, Kentucky, and Tennessee at a suggested retail price of $109.99 for a 750ml bottle. For more information about Hemingway Rye Whiskey and future releases, or to secure your bottle, visit www.hemingwaywhiskeys.com.

About Hemingway Rye Whiskey
Hemingway Rye Whiskey is a new premium rye whiskey brand, from the new Hemingway Whiskey Company, and is inspired by American Author, Journalist and Storyteller Ernest Hemingway. It was founded by a team with deep roots in Kentucky whiskey, led by Steve Groth, whiskey pioneer and co-founder of the revered Angel's Envy Bourbon brand and the Calls, Ron, Jacob and Clayton, a distilling family with more than 230 years of whiskey making experience. The Hemingway Whiskey Company is part of Old Man and the Sea Brands^®, an innovative spirits company that owns Hemingway Rum Company, makers of Papa's Pilar Rum. They are known for bringing high quality spirits and incredible stories to drinkers around the country. For more information, visit www.hemingwaywhiskeys.com and follow @hemingwaywhiskeys.

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Ashlyn Distillery On The Canal Caramel Apple Flavored Whiskey

Ashlyn Distillery On The Canal Caramel Apple Flavored Whiskey 40%-ABV 750ml.

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Adventure Inspired Brand, Whiskey in the Wild Co, Releases Lowball Glasses Alongside eCommerce Partner Speakeasy Co

SAN DIEGO, April 12, 2023  As of June 2022, NHL retiree Jeremy Roenick and his experienced business partners signed their brand, Whiskey in the Wild Co, to Speakeasy Co. (Speakeasy) for their eCommerce solutions. After a successful launch and holiday season with the industry-leading DTC platform, the brand is now releasing 3D mountain range lowball glasses to pair with their flagship products.

Whiskey in the Wild derived from the founders' love for all things outdoors. In addition to its premium flavor offerings, the brand differentiates itself in the industry by offering a uniquely designed, full-size 750ml bottle and attached flask. With Speakeasy, Whiskey in the Wild now has the infrastructure to sell DTC alcoholic and non-liquid merchandise, into most major markets.

Speakeasy predicts success for this unique offering; in the past, Roenick signed 1,000 bottles as a limited-time-offer, capturing NHL fans and spiking sales. By also signing to Speakeasy's marketing services, Whiskey in the Wild was able to increase its reach and gather valuable audience insights.

"Whiskey in the Wild is an innovative brand we're very proud to have as a partner," says Josh Jacobs, CEO of Speakeasy. "Whether it's new blends, or non-liquid merchandise, their customers anticipate greatness. Being the sole owners of our warehouses and distribution process, it's easy for us to support special releases like those of Whiskey in the Wild and ensure a positive customer experience."

"We had determined early on that we wanted to launch our new spirit brand and product direct-to-consumer. Bringing liquor to online markets is no simple process within the framework of a three-tier system," regards Gary Kehoe, co-founder of Whiskey in the Wild "After extensive research and interviews with the top e-premise companies, Speakeasy provided the most seamless DTC strategy. We recognize that the spirits DTC industry is still in its infancy with room to grow. With that, we view Speakeasy as an integral part of our team as we grow together."

By kicking off 2023 with a new product, Whiskey in the Wild is reinvigorating early fans with a special home experience to support the brand's mantra of celebrating life's moments. Currently, customers have access to two flavors and non-liquid merchandise—6 SKUs alongside the 3D glasses: https://whiskeyinthewild.com/pages/shop

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Jefferson's Bourbon Founder Trey Zoeller Partners with Business Mogul Barbara Corcoran to Launch New Marian McLain Entrepreneurial Fund

In honor of one of the earliest documented "women in American whiskey," the fund will help budding entrepreneurs kickstart new businesses

NEW YORK, April 12, 2023 - Jefferson's Bourbon - renowned for balancing innovation and heritage - launches the Marian McLain Entrepreneurial Fund* contest to inspire and empower innovative minds with the tenacity exemplified by founder Trey Zoeller's 8^th generation grandmother, Marian McLain. Spearheaded by two prominent entrepreneurs - Zoeller in partnership with Shark Tank's Barbara Corcoran - the $25,000 in awards hope to motivate budding entrepreneurs looking to kickstart new business ventures.

Jefferson's Bourbon Founder Trey Zoeller And Business Mogul Barbara Corcoran Launch Marian McLain Entrepreneurial Fund

After Marian's husband died in the Revolutionary War and to support her five children, she turned to the illegal production and distribution of liquor. Then, in 1799, she became one of the earliest documented women in American whiskey as a result of being arrested for bootlegging and moonshining. Her tenacity ultimately became the inspiration for the Jefferson's brand, and now, with the help of Corcoran, the brand wants to inspire others to do the same.

"Just like Marian, I took big risks to create something for myself, and for my family, even when it was incredibly hard," said Corcoran. "But with big risk comes big reward - that's what being an entrepreneur is all about! - and that's why I'm partnering with Jefferson's Bourbon to bring the Marian McLain Entrepreneurial Fund to life."

Also echoing Marian, Trey Zoeller and his father, Chet, continue to operate at the frontier of whiskey, challenging the definition of bourbon while never forgetting its past by honoring tradition. The Fund's launch is also perfectly timed with the release of Jefferson's newest bourbon - Marian McLain - a bold blend of five unique bourbons: 21% 14-Year-Old Tennessee Straight Bourbon Whiskey; 40% 11-Year-Old Kentucky Straight Bourbon Whiskey; 14% Wheated Double-Barrel; 17% Rum Cask Finish; 8% 8 Year-Old Kentucky Straight Bourbon Whiskey.  One for each of her five children - the final blend is complex and delivers a notable degree of impressive intensity - just like McLain herself.

"We started Jefferson's on a shoestring budget and with Marian's vivacious spirit in mind - it's why we do what we do," says Zoeller. "This entrepreneurial fund is our way of helping other people who, like Marian and Corcoran, are risking everything to pursue their dreams."

On the Jefferson's website, small business hopefuls are welcome to submit their innovative business ideas with a short video. The grand prize winner, handpicked by Zoeller and Corcoran will receive $20,000 in funding to kickstart their venture, as well as a congratulatory call from Corcoran, and a "shop talk" interview with Trey. Five runners up will also be selected to win $1,000 awards - the amount Barbara Corcoran started her business with; small budgets can build big dreams!

Submissions open on April 11, 2023, closing on May 7, 2023. For all details and information about the fund contest and how to enter, visit Jeffersonsbourbon.com/MarianMcLainFund.

ABOUT THE JEFFERSON'S BOURBON MARIAN MCLAIN FUND CONTEST
No purchase necessary to enter or win.  Purchasing a product will not improve your chances of winning.  Must be legal resident of the (50) U.S. or D.C., age 21 or older as of date of entry.  Registration begins at 12:00a ET on 4/11/2023 and ends at 11:59p ET on 5/7/2023.  To enter, and for complete official rules including eligibility, prize descriptions, ARV and questions/comments, visit www.JeffersonsBourbon.com/MarianMcLainFund.   Odds of winning based upon total number of eligible entries received, skill of entrant and decisions of judges.  No alcoholic beverage is part of any prize award.  Void wherever prohibited or restricted by law.  Sponsor: Pernod Ricard USA, 250 Park Avenue, New York, NY  10177.

ABOUT JEFFERSON'S MARIAN MCLAIN
Bold tasting notes like vanilla, caramel, pepper, cinnamon, red fruit, and brown sugar all shine through in this unforgettable blend, which serves as a true testament to the innovative and adventurous spirit of Marian McLain and is the bedrock upon which Jefferson's stands for. Jefferson's Marian McLain is bottled at 51% ABV (102 PROOF) and is available nationwide at fine spirit shops and restaurants/bars, starting April 2023 (SRP: $300 / 750ML).

PLEASE SIP RESPONSIBLY Jefferson's Marian McLain.  51% ALC/VOL (102 PROOF) ©2023 Pernod Ricard USA, New York, NY

ABOUT JEFFERSON'S
Since its launch in 1997 - Jefferson's Bourbon has continued to make its mark on the category. As the brainchild of Trey Zoeller and his father Chet, a famed bourbon historian, they were continuing a family whiskey tradition that goes back to Trey's 8th generation grandmother who was arrested in 1799 for the "production and sales of spirituous liquors." His curious and experimental mindset has allowed him to push the boundaries of bourbon whiskey. Upholding tradition, yet always discovering new possibilities. Trey's unique and sometimes unorthodox approach to the maturation process and the art of blending have allowed him to achieve the distinct characteristics and unique flavors Jefferson's is known for today. With Jefferson's new releases constantly pushing the boundaries of bourbon while upholding the traditions that define the spirit, this is one bourbon brand that will forever continue to operate at the frontier of whiskey, challenging the definition of bourbon while never forgetting its past – striking a perfect balance between innovation and tradition. The Jefferson's portfolio consists of Jefferson's Very Small Batch, Reserve, OCEAN, OCEAN Rye, Reserve Single Barrel, OCEAN Cask Strength, Reserve Pritchard Hill Finish, Reserve Old Rum Cask Finish, Reserve Twin Oak, Chefs Collaboration, Rye Cognac Finish, OCEAN Wheated Voyage 29, and The Manhattan. For more information please visit at https://jeffersonsbourbon.com/ and follow the brand on Instagram at www.instagram.com/jeffersonsbourbon

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut^® Vodka, Avión^® Tequila, Chivas Regal^® Scotch Whisky, The Glenlivet^® Single Malt Scotch Whisky, Jameson^® Irish Whiskey, Kahlúa^® Liqueur, Malibu^®, Martell^® Cognac, Olmeca Altos^® Tequila , Beefeater^® Gin, Del Maguey^® Single Village Mezcal, Monkey 47^® Gin, Plymouth^® Gin, Seagram's^® Extra Dry Gin, Malfy^® Gin, Hiram Walker^® Liqueurs, Midleton^® Irish Whiskey, Powers^® Irish Whiskey, Redbreast^® Irish Whiskey, Aberlour^® Single Malt Scotch Whisky; Lillet^®; Smithworks^® Vodka, Jefferson's^® Bourbon, Smooth Ambler^® Whiskey, Rabbit Hole^® Whiskey, Pernod^® and Ricard^®; such superior wines as Jacob's Creek^®, Kenwood^® Vineyards, Campo Viejo^® and Brancott Estate^®; and such exquisite champagnes and sparkling wines as Perrier-Jouët^® Champagne, G.H. Mumm™ Champagne and Mumm Napa^® sparkling wines. Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," Pernod Ricard USA is committed to sustainable and responsible business practices in service of customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org

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Churchill Downs Racetrack Announces 2023 Kentucky Derby Partnerships

Historic Event Welcomes New & Returning Partners & Licensees for the 149^th Run for the Roses^®

Official Partners Include Woodford Reserve, Longines, Ford, White Claw, BMW, TwinSpires.com

LOUISVILLE, Ky., April 13, 2023 Churchill Downs Racetrack is excited to announce a dynamic lineup of partners and licensees for the 149^th Kentucky Derby, with new partnerships and renewals including Brown-Forman brands: Woodford Reserve, Old Forester, Finlandia, Tequila Herradura; BMW of North America, White Claw, FanDuel, vineyard vines, AT&T, Third Time Entertainment, Ford's Garage, Romero Britto, and Paramount Network's "Yellowstone."

The 149^th Kentucky Derby presented by Woodford Reserve will take place on Saturday, May 6.

The 149^th Longines Kentucky Oaks will take place on Friday, May 5.

After 149 years, the Kentucky Derby has cemented itself as one of the most sought-after stages for brands to connect with consumers. Outside of being The Most Exciting Two Minutes in Sports®, the Kentucky Derby brings together world-renowned luxury and lifestyle partners to create a thrilling experience for fans around the world.

"The Kentucky Derby is where global trends meet traditions in authentic, inspiring and impactful ways," said Casey Ramage, Churchill Downs Racetrack's Vice President of Marketing and Partnerships. "From spirits to fashion and virtual entertainment to automotive, we're thrilled to embrace the variety our partnerships bring Kentucky Derby fans for an unbeatably enjoyable experience, no matter where they find themselves on Derby Day – at the track or at home."

The 2023 new Kentucky Derby partners, licensees and activations include:

• Tequila Herradura will serve Derby-inspired tequila cocktails and provide Instagramable moments for guests to capture their Kentucky Derby experiences.
• World-renowned artist, Romero Britto, has designed exclusive artwork for this year's Kentucky Derby that guests can take home to remember their Derby experience and is set to be a featured judge of the Longines Fashion Contest on Kentucky Oaks Day.
• AT&T joins as the first preferred Fiber Internet partner of Churchill Downs and the Kentucky Derby.
• Game development studio, Third Time Entertainment, will bring the Kentucky Derby to the metaverse with a series of events on the Photo Finish™ LIVE platform allowing players to virtually experience their own Run for the Roses®.
• Steeped in history, Royal Ascot – the historic five-day horse racing event held in Ascot, England each year – has held its place as the Crown Jewel of the British summer season for centuries. Making its debut at the Kentucky Derby this year, guests will find exciting fashion elements, an interactive photo experience and a once-in-lifetime Royal Ascot experience giveaway this May.
• Ford's Garage restaurants, the Official Watch Locations for Kentucky Derby 149, is inviting fans and friends to taste 10 days of excitement with a full program of race coverage, commemorative merchandise, special giveaways, and themed menu items at all locations across the country.
• FanDuel is proud to be an official sports wagering partner of the Kentucky Derby with naming rights to the Starting Gate Rooftop Garden.
• Todd Snyder, the iconic menswear designer, will curate a selection of Derby-inspired fashions for the modern gentleman available for purchase online.
• Paperless Post, the premier destination for online invitations, has created a variety of expressive and imaginative designs inspired by the recognizable Derby-aesthetic, to give all Derby celebrations an authentic touch.
• Paramount Network's "Yellowstone," TV's #1 show, invites fans to celebrate the Blu-ray and DVD release of Season 5 Part 1. Fans can visit the "Yellowstone" booth to meet one of everyone's favorite Bunkhouse Boys, Ian Bohen (Ryan), take a commemorative photo, and have a chance to win a "Yellowstone" gift basket.

Building off previous successes, the Kentucky Derby is proud to welcome back a number of valued partners:

• Brown-Forman extends their partnership with a five-year agreement including Woodford Reserve, Old Forester, Finlandia, and Herradura.
  • Woodford Reserve will continue as the presenting sponsor of the Kentucky Derby through 2027, and this year will feature their famous $1,000 mint julep featuring Secretariat and a must-see branded activation near the new Woodford Reserve Paddock.
  • As the Official Drink of the Derby, the Old Forester Mint Julep is excited to debut a brand new mint julep flavor Derby Week.
  • Longtime partner, Finlandia Vodka, will serve refreshing cocktails including the classic, fan-favorite Oaks Lily.
• BMW of North America, the luxury auto partner of the Kentucky Derby and Churchill Downs, returns to Derby weekend with an exclusive look at the most powerful luxury sport activity vehicle ever made in BMW history, the BMW XM. Fans can expect to see unique BMW experiences throughout Churchill Downs.
• White Claw continues their partnership with a three-year extension, now serving as an Official Sponsor of the Kentucky Derby and remaining the Official Hard Seltzer. They return in 2023 with plans for experiential activations for fans of the Paddock Plaza and the Infield Grounds at Churchill Downs Racetrack.
• La Crema, a vineyard of Jackson Family Wines, will bring back its on-site wine-tasting experience.
• TwinSpires.com continues their presence as the official betting partner of the Kentucky Derby. The TwinSpires.com activation centers will have handicapping products, runner information and fan-favorite contender buttons. The marquee activation area will be located in the infield, with a unique racebook atmosphere and hospitality amenities.
• vineyard vines has curated its 13^th Kentucky Derby collection comprised of winning looks and bright styles for the entire family.
• In addition to Radley London's equestrian-inspired feminine line of handbags, wallets and clutches, the London-born accessories brand will connect Louisville to London with a traditional, English-inspired phone booth in the Paddock Plaza.
• Fashion-forward boutique fan gear, Lusso Style, will provide a customizable keepsake by pressing commemorative patches onto denim jackets for guests to create their own Derby memorabilia.
• Black-owned brand Homme + Femme will blend streetwear style with traditions for its second Kentucky Derby collection.
• Red Bull will return to the in-field with their traditional Kombi Bar serving a variety of Red Bull cocktails.
• John Deere continues their presence supplying tractors that help maintain the track and will also feature equipment on the backside throughout Derby Week.
• LG&E returns this year to focus support on the ongoing renewable energy initiatives by Churchill Downs Racetrack as the first green energy partner of the Kentucky Derby.
• Sunbelt, the new Official Rental Equipment Supplier, will highlight the sustainability impact of its equipment on-site.
• To assist with operational needs, PODS is stepping in this year to provide convenient and secure storage containers throughout the facility.

Official Kentucky Derby merchandise and accessories are available online at www.KentuckyDerbyStore.com.

About the Kentucky Derby
The $3 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the legendary 1 1/4-mile race for three-year-olds is the longest continually-held major sporting event in North America and the first leg of horse racing's Triple Crown series. Also known as, "The Run for the Roses®" and "The Most Exciting Two Minutes in Sports®," the Kentucky Derby is the most attended horserace in the nation. This year, the Kentucky Derby will take place on May 6, 2023. For more information, please visit www.KentuckyDerby.com. 

About Churchill Downs Racetrack
Churchill Downs Racetrack ("CDRT"), the world's most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September, and the Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com.

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Rock Town Distillery Launches New Bourbon Line: The Column Still Collection

LITTLE ROCK, Ark., April 11, 2023 - Rock Town Distillery is excited to announce the release of its new bourbon line: The Column Still Collection. This unique collection is the result of a collaboration between Rock Town Distillery and Bardstown Bourbon Company, where Arkansas grains were used in combination with Rock Town's award-winning recipe to produce three different bourbons.

In March of 2020, Rock Town's Founder and Head Distiller Phil Brandon embarked on a trip to bourbon country in Kentucky to find a way to make more bourbon to meet the growing demand for Rock Town spirits. He discovered the Collaborative Distilling Program offered by Bardstown Bourbon Company and realized that he could use his own bourbon recipe along with Arkansas-grown grains to produce quality bourbon.

Working with our grain partners at Stratton Seed from Stuttgart, Arkansas, 180,000 lbs. of Arkansas-grown corn and wheat were trucked 500 miles to Bardstown, Kentucky. And so, the adventure began: making Arkansas bourbon in the heart of Kentucky.

The first cook was started on March 12th, 2020, and after cooking and fermenting, the team used the column stills at Bardstown to distill the white dog, which was then cut to 110 proof before filling new charred oak barrels from Kelvin Cooperage and Gibbs Brothers Cooperage. The bourbon was then aged back in Little Rock at Rock Town Distillery's downtown barrelhouse.

The Rock Town Column Still Collection invites bourbon enthusiasts to take a journey through our brand's special product line of expertly distilled, aged and creatively finished bourbons. Each bottle represents the culmination of our passion and dedication to the art of bourbon making:

• Toasted French Oak Barrel Finished Straight Bourbon Whiskey
• Small Batch Straight Bourbon Whiskey
• Single Barrel Cask Strength Straight Bourbon Whiskey

"We are thrilled to share our new bourbon line with the world," said Rock Town's head distiller Phil Brandon. "The Column Still Collection represents a true collaboration between two distilleries who share the same passion and values for quality and craftsmanship."

The Rock Town Column Still Collection will be available starting on April 15th, 2023, and we can't wait for bourbon lovers to try it.

Bottle images on white background: https://drive.google.com/drive/folders/1lkNg5VmHf-tiPbxG4jfNeE5dqpehuoQ9?usp=sharing

Making of the Column Still Collection Video:
https://youtu.be/CViJjdhJWgo

Stylized bottle shots:
https://drive.google.com/drive/folders/1IpHoxW2WUuLiGfqQozq8Ieg3ejzDAmjL?usp=sharing
Rock Town Road Trip Photos:
https://drive.google.com/drive/folders/17gpnh70zEnfEa7u-o8dhdCEeU0SoJ7nW?usp=sharing

ABOUT ROCK TOWN DISTILLERY

Rock Town Distillery produces award winning Arkansas Bourbon, Arkansas Single Barrel Bourbon Whiskey, Arkansas Rye Whiskey, Rock Town Vodka, Craft Cordials and more which are distributed over 16 states. Winner of the 2015 US Micro Whisky of the Year in the 2015 edition of Jim Murray's Whisky Bible. Founded in 2010, Rock Town Distillery, Arkansas' first legal distillery since prohibition, is located in downtown Little Rock at 1201 Main Street, Little Rock, AR 72202. The distillery is open for tours 6 days a week. To find out more please visit www.rocktowndistillery.com

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Jersey Artisan Distilling Smoak American Whiskey Finished With Amburana Wood

Jersey Artisan Distilling Smoak American Whiskey Finished With Amburana Wood 50.5%-ABV 750ml.

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Kavalan Wins at Icons of Whisky, WWA 2023

TAIPEI, April 11, 2023-- Kavalan has clinched the global award "Bartender of the Year" at the prestigious Icons of Whisky's 2023 awards for Kavalan Whisky Bar's James Lin.

Taiwan's premier distillery also won Distiller of the Year and Bar of the Year – Highly Commended in the "Rest of the World" category.

Kavalan also retained its crown for "Best Taiwanese Single Cask Single Malt" and "Best Taiwanese Single Malt" for the third year in a row this time for Kavalan Solist Port and Kavalan King Car Conductor.

About James Lin

Lin gained his apprenticeship under Mr. Hidetsugu Ueno (Bar High Five founder), Nick Wu (Bar Mood Taipei founder) and bar leader Tony Lin (Testing Room by Draft Land R&D and head bartender). At Lazy Point bar he was ranked fourth in the 2018 Bacardí Legacy.

About Kavalan Whisky Bar

Inaugurated in 2019, Kavalan Whisky Bar is located in central Taipei and designed as a speakeasy to provide a multi-sensory experience that tells the Kavalan story. The bar serves a full range of Kavalan expressions, limited editions, as well as classic and specialty cocktails exclusively made with Kavalan whisky and gin.

About Kavalan Distillery

Kavalan Distillery in Yilan County has been pioneering the art of single malt whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat, sources the meltwaters of Snow Mountain and is enhanced by sea and mountain breezes. All this combines to create Kavalan's signature creaminess. Taking Yilan County's old name, our distillery is backed by about 40 years of beverage-making under parent company, King Car Group. We have collected more than 700 gold awards or higher from the industry's most competitive contests. Visit www.kavalanwhisky.com

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DECADENT NEW 40-YEAR-OLD EXPRESSION FROM THE SINGLETON INSPIRES 'SENSORIAL MAXIMALISM'

This heightened sensory experience explained by neuroscientist Katherine Templar Lewis has been brought to life through international artists at an immersive gallery in Shanghai

LONDON, April 11, 2023 - The release of The Singleton 40-Year-Old Single Malt Scotch Whisky delivers the third and final chapter in a series of exceptional whiskies, an epicurean journey of flavour by The Singleton of Glen Ord Distillery. A highly limited release, this is a deeply decadent whisky with notes of velvet dark chocolate and rich plums. Its layers of flavour are so indulgent that it has inspired the exploration of 'Sensorial Maximalism' as a new theory in neuroaesthetics on how to achieve superlative taste experiences.

The Singleton creates visionary, exceptional Scotch whiskies with unequalled flavour, pushing boundaries of taste to create malts with outstanding depth and harmony. A pioneer through her experimentation and craft, revered Master of Malt Maureen Robinson pushed the boundaries to create this whisky, bringing us on a journey into decadence through a 28- year secondary maturation, the longest by the distillery.

Maureen Robinson explains: "The Singleton 40-Year-Old is the finale in the Epicurean Odyssey series from The Singleton, one which I've thoroughly enjoyed crafting and have drawn on my own personal journey of flavour from my career as a whisky maker. At the end of this very extensive secondary maturation we sought out specially selected Ron Zacapa XO casks for a final indulgent finish to the whisky, which deliver an intensely rich, fruity and smooth finish to bring deep notes of dark chocolate. The result: a whisky that epitomises my desire to seek out new flavour through craft, and a whisky at its most maximal."

Taking as inspiration the incredible craftsmanship and indulgent character of The Singleton 40-Year-Old, three global multidisciplinary artists, curated by AlterProjects and in association with Yoko Choy, created unique works which investigated the elements of mastery by Maureen Robinson and whisky-makers at The Singleton. The talented artists, Zhou Yilun, Found Studio and Moodsonic brought maturation time, craft and the richness of the spirit to life through the interpretation of 'Flow', 'Collision' and 'Richness'.

Neuroscientist Katherine Templar Lewis also influenced the development of these artworks. Inspired by the richness of this rare single malt and its journey of flavour, she explored 'Sensorial Maximalism' as a new neuroscientific theory, where our sensorial consciousness can be heightened through the curation of our external environment. This then prepares us for the most superlative tasting experience possible.

The works of the three artists were informed not only by Katherine Templar Lewis's research, and intended to contribute to this heightened sensory state, but were also inspired by the story of The Singleton 40-Year-Old.  Malt Master Maureen Robinson set out to push secondary maturation in experimental casks to the extreme, and then layer on further deliberate enhancements to create The Singleton's most indulgent whiskies ever.

These artworks formed the basis of an immersive gallery experience in Shanghai, named The Rooms of Maximalism, where guests journeyed through rooms delivering precise stimulation for the five senses and beyond, to reach this heightened state of Sensorial Maximalism, before the very first tastings globally of The Singleton 40-Year-Old.

The experience included the unveiling of a large-scale physical piece created by Zhou Yilun, exploring the collision between liquid and casks. There were also areas of sensory deprivation, sonically induced ASMR through a soundscape designed by Moodsonic and moving digital art by Found Studio, deploying movement at varying speeds, specially designed to bring guests into a flow state, alongside a range of touchable textures all building on the guests' sensorial experience.

Zhou Yilun said: "Through a single, grandiose sculptural installation, I sought to capture the collision of liquid and wood present in The Singleton 40-year-old whisky. With my material, I aimed to mimic the texture and sensation of whisky flowing through the cask and onto the tongue. By layering paint and using brushstrokes of various hues, I sought to depict the interlacing and textural complexity of the whisky's multiple layers of flavour. It is my hope that the sculpture embodies the sensorial experience of the liquid for the viewer."

Moodsonic composer Tomas Nordmark commented: "The sound that we hear around us changes how we taste, touch, feel and smell, so it's the perfect way to create rich, immersive, maximalist experiences. We set out to create a unique composition that simultaneously celebrates and enhances the tasting experience of this exceptional whisky. Using the neuroscientific theories laid out by Katherine Templar Lewis, we designed sound that will intensify flavours like velvety chocolate for those tasting."

Katherine Templar Lewis said: "Neuroaesthetics tells us how outside influences can heighten our senses and prime them to create the ultimate tasting experience. Through deploying various tactics which affect the five senses and beyond, individuals can achieve this state of Sensorial Maximalism before they enjoy The Singleton 40-Year-Old. In addition to my research and collaboration with some incredible artists through The Singleton 40-Year-Old, I've also created a guide on how individuals can strive for this experience at home."

Katherine Templar Lewis has offered certain steps for individuals to add to their pre-tasting preparation should they be about to enjoy a dram of The Singleton 40-Year-Old or any other of The Singleton's range of whiskies at home. Follow the link to see the guide.

This irresistibly rich, rare single malt makes an indulgent addition to any whisky collection and is the perfect gift for a connoisseur of fine food and wine. The Singleton 40-Year-Old will be available globally from selected retailers, for more information visit www.diageorareandexceptional.com. The Recommended Retail Selling Price is £3,300 including UK Duty and Taxes and $3,755 excluding Duty and Taxes.

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Exclusive small batch from Mackmyra - only 3017 bottles

GÄVLE, Sweden, April 12, 2023  "Mackmyra Muddus" is a limited small batch with exclusive content, as well as an exclusive appearance. The flavor profile comes from casks that previously carried wild raspberry wine and cloudberry wine. The whisky, which is only available in 3017 bottles, has a character typical of Mackmyra but is unique in its kind.

Mackmyra Muddus is the first release in the new small batch concept. The whisky is handcrafted with extra love and has a new look that speaks of luxury and elegance. Quite simply, it is an exclusive piece of Swedish whisky history for the collector and connoisseur of life who places high demands on craftsmanship, taste, and design.

"This whisky is inspired by and named after the national park of the same name. An untouched place where cloudberries and wild raspberries grow side by side in the wild. We thought that if we could encapsulate some of the uniqueness and beauty of Muddus in a bottle, we would have a very exciting whisky," says Lii Johnson, Blender at Mackmyra Swedish Whisky.

The aroma is floral and rich with prominent spicy citrus notes. The longer the whisky is allowed to air, the more vanilla and caramel emerge, along with subtle notes of cloudberry and raspberry jam. The taste ranges from oriental spices to sweet berries. The cloudberry lands further back in the mouth and is complemented by caramel and vanilla, creating a complex flavor profile with several surprises. The finish is long and balanced, with spicy heat along with cloudberry and spicy yuzu.

Mackmyra Muddus is available on the European market from April 25^th, 2023.

Mackmyra Muddus
Limited to: 3017 bottles
Sales start: 2023-04-25
ABV: 43,7 %
RRP: 82,99 €

Mackmyra Small Batch is the defined, rare and unique. Outstanding casks that deserve the extra attention - bottled for a few to enjoy.

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Bespoken Launches New Portfolio of Double Gold Medal Winning Whiskeys

SAN FRANCISCO, April 10, 2023  Bespoken, a pioneering craft whiskey maker, is narrowing its portfolio with three new award-winning whiskeys, reinforcing its dedication to quality, flavor, and sustainability in the spirits industry. As a leading innovator in the spirits industry, Bespoken distinguishes itself from other whiskey makers by aligning purpose with passion. Through a proprietary process, Bespoken uses tailored wood finishing to develop complex flavors, resulting in a hand-selected and sustainable whiskeys that deliver award winning flavor with less impact on the environment.

Peter Iglesias, CEO of Bespoken, stated, "This represents the launch of a portfolio from a modern craft brand that delivers award-winning whiskeys while striving for sustainability. We are proud to say that our approach to sustainability has not compromised the quality of our spirits; it has only enhanced it, allowing us to create unique and complex flavor profiles." Bespoken's craft whiskeys have earned it 150 awards and counting in just three years of production.

Thanks to its innovative process and love for whiskey, Bespoken has been able to create whiskeys that use less wood, energy and water than traditional barrel aging, and still offer exceptional quality and character. The company uses hand-selected wood staves, individually toasted, and charred, to craft the perfect balance of flavor in every bottle.  Bespoken's tailored wood-finishing uses only the traditional ingredients - grains, wood, toast, and char - with no additives, reimagining spirits by combining innovative thinking with traditional materials.

Bespoken has earned the recognition and support of investors TJ Rodgers and Derek Jeter, who recognize the potential of Bespoken's unique approach to whiskey-making. With a portfolio of double gold award-winning whiskeys from prestigious blind tasting competitions like the San Francisco and New York World Spirits Competitions, Bespoken is leading the charge in bringing sustainable, innovative whiskey to the masses. Bespoken's launch reflects its continued commitment to innovation, sustainability and crafting the most flavorful whiskeys for today's open-minded drinker.

Bespoken has partnered with Blue Ridge Spirits and Wine to manage sales and marketing for the portfolio. The whiskeys are currently distributed by Southern Glazer's Wine and Spirits in CA, WA and with Republic National Distributing Company in FL and TX. Opening in Q-2 and Q-3 TN, KY, GA, MI, and NY.

For more information about Bespoken, follow us on Facebook (@bespokenspirits) and Instagram (@bespokenspirits) visit www.bespokenspirits.com.

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Revolutionary Whiskey Investment Opportunity with The Bourbon Reserve's Whiskey Equity Investment Trust (WEIT)

TOLEDO, Ohio, April 5, 2023  The Bourbon Reserve is proud to introduce its groundbreaking Whiskey Equity Investment Trusts (WEIT), a unique investment opportunity that allows investors to capitalize on the growing bourbon market while diversifying their portfolios and enjoying tax benefits. The Bourbon Reserve's WEIT funds invest in barrels of whiskey, offering investors the opportunity to participate and profit from the expanding global whiskey market.

Andrew Newby, CEO of The Bourbon Reserve, is committed to building a portfolio of bourbon investments with a focus on positive impact: "Investing in bourbon through The Bourbon Reserve's WEITs not only offers a way for our partners to invest in the global whiskey market but also supports a bourbon company committed to social responsibility, minimizing its environmental impact, and making positive contributions to the community."

"The WEITs offered by The Bourbon Reserve should be the first choice for diligent investors who want to participate in the profits of the booming bourbon trend," says Mark McCanney, Chief Investment Officer. "Investors are searching for shelter from the equity markets, stability rather than volatility, and a real asset instead of an intangible."

The Bourbon Reserve's management team has over a decade of hands-on experience in owning and operating distilling companies, which gives the investment team a competitive edge in the market as it capitalizes on global trends and expertly manages 3-year, 5-year, and 10-year funds.

The Bourbon Reserve's WEITs provide investors with proven long-term growth, benefits over traditional investments, advantageous tax implications, and a secure and lucrative investment option, all while supporting a company that values quality, sustainability, and community engagement. Learn more at https://bourbon.fund.

ABOUT THE BOURBON RESERVE

The Bourbon Reserve is a pioneering investment company specializing in Whiskey Equity Investment Trusts (WEITs). With a seasoned management team and expertise in owning and operating distilling companies, The Bourbon Reserve offers unique investment opportunities for individuals seeking to diversify their portfolios, maximize returns, and enjoy tax benefits is the fast-growing Bourbon market.

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UNCLE NEAREST PREMIUM WHISKEY'S FAWN WEAVER PAYS HOMAGE TO U.S. MILITARY WITH TOUR ACROSS AMERICA

The CEO and Founder Embarks on a Cross Country Journey to Show Gratitude to One of the Brand's Most Loyal Supporters 

SHELBYVILLE, Tenn., April 6, 2023 Uncle Nearest Premium Whiskey announces today its CEO and Founder Fawn Weaver's 2023 CEO tour: Thank You for Your Service. Thank You for Your Support. While Weaver's past two CEO Thank You Tours have focused on thanking the managers and owners of the bars, restaurants, and liquor stores who have helped Uncle Nearest become the top-selling Black owned spirits brand in the world, this year's tour is a heartfelt journey across America, as Weaver will visit military bases nationwide to express her gratitude to one of the brand's most supportive communities.

The tour, beginning on April 11 at MacDill Air Force Base in Tampa, Florida, will take Weaver on a 16-week journey to more than 35 military installations, showcasing the incredible diversity and uniqueness of each base. Weaver will immerse herself in the daily lives of our nation's brave service members, including joining fireside chats with top commanders, participating in intense morning workouts with the U.S. Army Physical Fitness Team, observing a search and rescue at the Coast Guard Base in Clearwater, Florida, boarding and exploring aircraft carriers at Chambers Field, and more.

"During my CEO Tour in 2022, I visited 121 cities in 100 days. During my stop in New York, I saw thousands of new sailors dressed in all white, walking through the city's streets during Fleet Week. It was a spectacular sight," said Fawn Weaver. "As I passed by the Intrepid Museum and saw the colossal submarine, I knew I wanted my next CEO Thank You Tour to share some of the most incredible things on our country's bases with the world, as well as to personally thank the troops, commanders, and veterans for their service and support. This tour is a tribute to the sacrifices made by our military and a way to express my deep gratitude for their unwavering support of Uncle Nearest. I want to thank them not just for their service, but also for their support of our brand and our mission to honor and cement the legacy of the world's first known Black American master distiller, Nearest Green."

Each of the military installations Weaver will be visiting during the tour was chosen with the intention of giving a behind the scenes look at just how incredibly unique each of our nation's armed forces bases are. One such stop is to the Naval Station Norfolk, the largest naval station in the world, where she will meet Captain Janet H. Days, who made history earlier this year as the first Black woman to be named Commanding Officer, overseeing the station. Weaver will also visit and showcase bases like Fort Knox, the world's most heavily guarded military base due to its housing of more than half of the American Treasury's gold, as well as Fort Bragg, one of the largest military complexes in the world, which hosts the only Airborne Corps and Airborne Division and makes 100,000 parachute jumps each year.

The Uncle Nearest team will also host events at the bases' commissaries, offering a taste of the premium whiskey that pays homage to its namesake and his contributions to the brand's rich history.

"When the Uncle Nearest team came to us and shared what Fawn wanted to be the focus of her next CEO Thank You Tour, we immediately knew this would be special," said John W. Troxell, Senior Enlisted Advisor to the Chairman of the Joint Chiefs of Staff, and retired Command Sergeant Major. "Several military personnel and I flew to Nearest Green Distillery to meet with Fawn directly. By the end of that meeting, we knew she was about to embark on something that none of us in that room had ever seen or heard of being done before. She wanted to be the first CEO of a major company to go base to base with only one goal in mind: To say thank you to our brave service members."

Those following along with Weaver on social media, as she crisscrosses the country giving behind the scenes tours of each base, will also be invited to join her at 18:56 EST (6:56 p.m.) – a tribute to Uncle Nearest's 1856 Premium Aged Whiskey - for a toast to our armed forces. Weaver will host the 18:56 Happy Hours in person at top-selling Uncle Nearest bars and restaurants in many of the cities she'll be visiting. Social media followers can also join her on Instagram Live at @fawn.weaver to toast from the comfort of their own homes.

To virtually join in on the 18:56 Happy Hours and follow along on her tour, visit @unclenearest and @fawn.weaver on Instagram. To RSVP to attend one of the 18:56 Happy Hours in person, visit www.unclenearest.com/1856-happy-hours.

About Uncle Nearest Premium Whiskey
Uncle Nearest Premium Whiskey honors the world's first-known African American master distiller, Nearest Green. It was the first spirits brand in the world to be named after a Black American. The portfolio is the Most Awarded Bourbon and American Whiskey of 2019, 2020, 2021, and 2022, with over 600 awards and accolades since the brand's 2017 launch, including 414 Gold medals or higher, 72 Best in Class honors and an average critic's score of 92. Uncle Nearest is currently sold in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, restaurants, as well as at its 323-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest.

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