"CROWN ROYAL PARTNERS WITH SALESFORCE, CROSSMINT AND VAYNER3 TO LAUNCH FIRST ENTRY INTO DIGITAL COLLECTIBLES THIS GIVING TUESDAY"

"Join Crown Royal and Honor the Special People Who Deserve a Crown in your Life with a Unique Digital Collectible That Pays it Forward"

NEW YORK, Nov. 29, 2022 This Giving Tuesday, Crown Royal, in partnership with Salesforce NFT Cloud, Crossmint and Vayner3, will expand its tradition of generosity into Web3 through the launch of the brand's first digital collectible. Beginning Thanksgiving week, Crown Royal invites all U.S. fans 21+ to pay it forward and nominate someone deserving in their life to receive a digital crown collectible. For each crown digital collectible claimed between November 24 and December 31, 2022 (up to 75,000 total), one signature Crown Royal purple bag will be packed and sent as a care package to American military active duty members overseas as an extension of the Crown Royal Purple Bag Project, an initiative designed in partnership with Packages From Home.

On this Giving Tuesday and throughout the holiday season, Crown Royal is removing the physical barriers of their iconic bag-packing program that may stand in the way of amazing acts of generosity and allowing people to digitally honor those most generous as part of "That Deserves A Crown." Now any eligible person can give the gift of giving with this one-of-a-kind digital collectible. Crown Royal partnered with Crossmint—whose mission is to bring digital collectibles to life, by empowering brands and creators to build streamlined checkout and payment experiences—to bring this digital collectible to life. This digital collectible will be open to U.S. resident 21+ adults and will not require a digital wallet, making it easy for consumers to engage. While supplies last, for each claim of a digital crown, one iconic Crown Royal purple bag will be packed in honor of the recipient. Generosity is at the core of the Crown Royal brand that prides itself on honoring individuals "that deserve a crown" year-round by providing support to help communities thrive through selfless acts of service.

"Crown is built on the belief that if you live generously, life will treat you royally! Our mission is to activate in a way that inspires generosity all year round," said Sophie Kelly, Sr. Vice President of Whiskeys Portfolio in North America at Diageo. "This launch takes Crown Royal's spirit of generosity to a new level. We're excited to use web3 technology to not only help consumers recognize special people in their lives who deserve gratitude, but also to support active duty service members through the Purple Bag Project."

The dynamic digital collectible was created by visual and motion designer, Adam Verhasselt whose wide breadth of work spans in-studio photography, video production and NFTs. "Nothing feels better than making something amazing and creating experiences that 'wow' people," said Verhasselt. "Being able to partner with Crown Royal to use this art to help give back makes it even more fulfilling."

Crown Royal has a deep tradition of giving back, and as a long-standing supporter of many from hospitality, service and military industries, they pride themselves on being strong supporters of the most generous people in our communities who selflessly serve others. For over a decade, Crown Royal has ignited exceptional generosity within our communities by giving back to the people and places that support them. Through partnerships with organizations like Packages From Home, the brand has supported over 1 million servicemen and women through the Purple Bag Project that provides food, hygiene, and entertainment items to active duty service members worldwide.

Vayner3, the Web3 consultancy under the umbrella of VaynerX, orchestrated this collaboration around Giving Tuesday and the brand's foray into Web3. "We are honored to join forces with Crown Royal to support this incredible initiative during the Giving Season. The initiative will help fuse the brand's purple bag heritage with today's consumer's modern and digital preferences," said Avery Akkineni, President of Vayner3. This "give first" approach stands out amongst other branded NFTs as an innovative form of brand engagement, paving the way for loyalty program integration in the near term.

Visit web3.crownroyal.com to learn more and participate. Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.

**Offer is open to U.S. residents only, 21 years or older. Maximum of 75,000 bags donated; minimum of 5,000 bags donated.  Bag will only be donated with first claiming of digital token; to the extent a user otherwise receives an NFT, including on the secondary market, they are not eligible to access, use, receive, or enjoy any utility, including, without limitation, any donation. Donation contingent upon recipient's compliance with NFT Terms. Donation to be made on/after 3/2023. No charitable benefit to individual participants.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About SalesForce NFT Cloud
Salesforce NFT Cloud is one of Salesforce's latest innovations, which allows for brands to quickly and easily create and distribute NFTs, while also enabling them to manage and leverage NFT data across the rest of their solutions: everything from marketing to sales, service, and commerce. The Salesforce Customer360 is all the more powerful when powered by Web3 data.

About Vayner3
Vayner3 is a consultancy under the umbrella of VaynerX exclusively focused on guiding the world's leading enterprises and intellectual property owners in the next iteration of consumer behavior, and navigating the ground-breaking and ever-evolving world of Web3. For more information, you can visit: www.vayner3.com.

About Crossmint
Crossmint provides infrastructure for developers and enterprises to create and distribute NFTs at scale, in minutes, without the need for wallets or crypto. Crossmint's suite of APIs and tools includes products for minting and delivering NFTs, a fiat on-ramp, and custodial wallets. For more information, visit www.crossmint.io

About Packages From Home
Packages From Home is a 501(c)(3) nonprofit organization whose mission is to send care and comfort packages to Active Duty military members stationed or deployed overseas (to include military working dogs & military K9 teams) as well as homeless, transitioning, and at-risk veterans by providing them with requested food, hygiene, and entertainment items to boost morale and quality of life. The care packages and supplies provided by Packages From Home are tokens of love and gratitude to these heroes for their many sacrifices in service of our freedoms as Americans.

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BROTHER'S BOND BOURBON ANNOUNCE THEIR SUPPORT OF THE 2022 KISS THE GROUND GIVING CAMPAIGN, RE: CONNECT

Brother's Bond Bourbon Inspires Everyone to Reconnect with the Soil, Soul, and Regeneration This Holiday Season with Kiss the Ground

NEW YORK, Nov. 23, 2022 Founded by Ian Somerhalder and Paul Wesley, Brother's Bond Bourbon is rooted in their friendship and connection, on and off-screen, throughout the years. This holiday season, they hope to inspire everyone to reconnect with one another and the earth through their support of Kiss the Ground's 2022 giving campaign, RE: CONNECT. Brother's Bond Bourbon and Kiss the Ground and are offering special, limited time gift bundles to recurring donors through the end of the year. These unique supporter levels are specifically designed for gifting and connecting with someone, while sharing the mission of Kiss the Ground. Brother's Bond Bourbon will also matching donations raised throughout the campaign totaling to $50,000.

"We hope you'll join us this holiday season by reconnecting - with the soil, with your soul, and your loved ones," says co-founder, Paul Wesley. "Kiss the Ground is an organization that we are proud to support, and we cannot wait to inspire all with RE: CONNECT."

"The holiday season is the time to bond with one another and we know that Brother's Bond brings people together," adds co-founder, Ian Somerhalder. "Our brand is about establishing deep connections that mean the most to us. We realized that we've lost our connections to what matters the most: our food and one another and we want to inspire everyone to come together, share, laugh, and make memories."

A long-time supporter of Kiss the Ground, Brother's Bond Bourbon is made from 100% natural Ingredients from American farms. The brand is one of the fastest-growing ultra-premium bourbon brands, with over 100,000 cases shipped across the US and is available in 37 states.

Available at various retailers, Brother's Bond Bourbon has a 40% ABV and a suggested retail price of $39.99.

For more information, visit www.brothersbondbourbon.com and follow-on Instagram and Facebook @brothersbondbourbon and Twitter @brothersbond.

About Brother's Bond Straight Bourbon Whiskey

Created by Ian Somerhalder and Paul Wesley, Brother's Bond Bourbon is rooted in their friendship, both on and off-screen for over a decade. Brother's Bond Bourbon is a nod to their on-screen characters, their shared love for great bourbon, and a reflection of the brotherhood they've formed over the years. Brother's Bond aimed to create the perfect bourbon that is elegant and exceptionally smooth, complex, and balanced with a touch of sweetness and spice. As the most followed alcohol brand on Instagram (with over 1.82 million followers), Brother's bond is a story of time and quality, with the goal of using their platform to help reverse climate change by giving back a portion of proceeds to support regenerative farming practices.

The four-grain, high rye bourbon has a mash bill that is 65% corn, 22% rye with the percentage of wheat and barley kept a secret. Aged for a minimum of four years in virgin American oak barrels, the barrel staves with #4 char and the barrel heads with #2 char with an ABV of 40%.

About Kiss The Ground

Kiss the Ground is a 501(c)(3) nonprofit on a mission to awaken people to the possibilities of regeneration and inspire participation in this movement through media, communications, education, workshops, immersive programming, and advocacy. We are building the team and resources needed to create a real the pathway towards transforming the Farm Bill. Kiss the Ground will create a cloud of shareable PSA media content to popularize the story of what the future could look like if we transitioned to regenerative practices. Content will be distributed by KTG and a vast coalition of brands, partners, influencers, and other publishers, and will drive to a digital petition funnel. As the campaign grows in momentum, we'll collectively engage in provocative media activations to elevate the conversation and strategically apply pressure to achieve our shared policy goals. Kiss the Ground is an organization of connectors & storytellers, committed to awakening people to the possibilities of regenerative agriculture through award winning content that has reached tens of millions of viewers worldwide.

To learn about all how you can reconnect visit www.kisstheground.com/giving

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GAMING LEGEND AND HISTORY-MAKING MASTER DISTILLER CREATE BLACK STEEL BOURBON, SELL OUT IN 45 MINUTES

Demonstrating the power of the gaming audience, Guy Beahm (also known as gaming legend Dr DisRespect) launched a Kentucky straight small batch bourbon unleashing a frenzy of sales.

NEW YORK, Nov. 21, 2022 - Last Thursday, Guy Beahm, the man behind gaming legend Dr DisRespect, announced the launch of Black Steel Bourbon, a premium Kentucky bourbon, created to bring together outstanding craft with a refreshingly untraditional spirit. Together with award winning and first female Master Distiller, they proved to the world what was missing in both the bourbon world and the gaming arena.

Upon launch, they cited the belief that bourbon was missing the mark with a younger and different audience than the bourbon category is used to and that there's a need for a new vibrancy in the category. They were right. After Dr DisRespect introduced the brand on social, a frenzy of traffic crashed the Black Steel Spirits website and sold thousands of bottles in mere minutes. In just 45 minutes from launch, all stock from their website, ReserveBar and Minibar Delivery were completely sold through. Requests for bottles remained so strong through the evening that Guy Beahm announced in a gaming stream last Friday that he was releasing to fans his personal stash of bottles that he had intended to reserve for gifts. Those then, too, sold out in minutes.

Black Steel is the first iteration of a limited release bourbon, created with a new generation of whiskey drinkers in mind – a drinker who desires traditional premium craft, but also has an appetite for intrigue and the unexpected. Founder Guy Beahm, known for his unapologetic and high-intensity gaming, is himself a bourbon fanatic and connoisseur – giving him a unique commonality and understanding of his younger, gaming, bourbon-loving audience. "There's been a resurgence of whiskey drinkers in the last 5 years and a growing number, myself included, that aren't particularly represented by what's out there. They understand and demand top quality, but they also don't need to be fed sepia-tinted wheat field photography to see that quality. That's been done - and being done. But bourbon shouldn't be that boring - it's bourbon." said Beahm.

While fans are clearly enthused for the brand, the bourbon itself is receiving accolades from enthusiasts across the country. The high-quality bourbon is the result of a partnership between Beahm, award winning Master Distiller Marianne Eaves, and H+S Labs. Marianne has been honored by Forbes Magazine and was included in their 2015 Food & Drink 30 Under 30 list, as well as recognized by Wine Enthusiast Magazine as one of America's Top 40 Under 40 Tastemakers. In keeping with the bold spirit of the brand, Marianne also brings her own history-making style to the table. As the first female Master Distiller of bourbon since Prohibition, she knows a thing or two about pushing boundaries.

Together, this unwieldy team created this delectable limited release bourbon that speaks for itself. Black Steel Bourbon delivers a smooth yet wildly distinctive flavor profile enveloped with notes of sweet grain, charred wood, green apple, vanilla bean, and citrus peel. Beahm and the H+S Labs team imbued an equally unique energy into the design. The bottle, with its striking turquoise color and subtle subversive nods found in the imagery and language, is designed to start pushing the norm of the traditional bourbon ambiance on shelves.

Jon Alagem, co-founder of H+S Labs explains, "Black Steel is the culmination of a devout love for the history and craft of bourbon but done in our own way. It's so incredibly unique and excitingly different in its stance than what we're traditionally used to. The epic dream of a bourbon designed by Guy Beahm and Marianne Eaves is unlike anything you've ever seen before, and maybe will ever see. Crack it open, you'll see why."

The team is currently working on the next phase of Black Steel but are encouraging email signups on the Black Steel Spirits website to receive updates on the brand's future plans. Fans can also follow along and receive updates via the brand's social accounts on Twitter and Instagram.

The game has changed. We invite you to taste what winning feels like.

Black Steel Video

About the Founder Guy Beahm

Guy Beahm is the man behind Dr DisRespect, one of gaming's most recognizable and beloved personalities that regularly entertains an extremely impressive amount of concurrent viewers and 9.9 million total reach across platforms. He has been awarded "Streamer of the Year" twice by the Esports Awards and set the North American record for concurrent viewers on his debut to YouTube at over 500k in August 2020. Doc also has expanded beyond streaming with appearances alongside Jimmy Kimmel and Klay Thompson, a national best-selling book Violence. Speed. Momentum (Simon and Schuster), and more recently building a new type of AAA gaming studio titled "Midnight Society" in partnership with BoomTV (esports event organization platform) with the goal of making the most groundbreaking game in history.

About the Master Distiller, Marianne Eaves

Marianne Eaves is an award winning, Master Distiller pushing boundaries in the bourbon world. A fortuitous confluence of circumstances – her love of science, analytic mind, exceptional sensory skills, creativity, and a fateful internship choice with Brown-Forman – led to her being the first woman to earn the title of Master Distiller with Castle & Key Distillery in Frankfort, KY.

Eaves has been recognized in Whiskey Advocate Magazine as "the Next Generation" for the bourbon industry and has been honored by Forbes and included in the 2015 Food & Drink 30 under 30 list. As she stepped into the role of Master Distiller herself, taking on the herculean restoration project of Castle & Key Distillery, she was recognized by Wine Enthusiast Magazine as one of America's Top 40 Under 40 Tastemakers.

About the brand builder, H+S Labs

H+S Labs is a subsidiary of NYC based design agency, Harper+Scott. Harper+Scott has been the premier design and manufacturing agency for companies such as Tim Hortons, In-N-Out, Carnival Cruise Line, Popeyes and Sephora. Seeing a need to develop mindful, better-for-you brands utilizing responsible supply chains, H+S Labs launched to respond to this need. Harper+Scott is proud to be in the .01% of all companies in the US certified as B Corporation, meaning everything created will be developed with transparency, environmental impact, and sustainability in mind.

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Crown Royal Extends Higher Marques Portfolio with Newest Aged 29 Year Old Whisky

 

One year after the release of Crown Royal 18 Year Old, the award winning whisky brand announces its oldest aged whisky to date

NEW YORK, Nov. 17, 2022 -- In its most luxurious form, Crown Royal has released the newest, limited-edition addition to its family – Crown Royal Aged 29 Years Extra Rare Blended Canadian Whisky. This complex and beautiful blend has been patiently aged for no less than 29 years in Crown Royal's award-winning distillery in Gimli, Manitoba.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9109751-crown-royal-higher-marques-portfolio-aged-29-year-old-whisky/

On the nose, this whisky truly smells like fall. Baking spices, rich subtle notes of orchard fruits, and lovely notes from American oak barrels are rounded out by a subtle touch of vanilla. The spice of Canadian rye grain truly shines through on the palate accompanied by the orchard fruit and toasted oak experienced on the nose. It is rich and robust yet balanced and a bit sweet.

"Crown Royal 29 Year Old showcases our signature rye mash bill and represents the robust history of our Gimli distillery," said Stephen Wilson, Director of Whisky Engagement for Crown Royal. "Its exceptional flavor profile invites a new generation of whisky connoisseurs and drinkers to experience an elevated level of luxury as they celebrate milestone moments with Crown Royal."

Crown Royal 29 Year Old represents the diverse and inclusive whisky drinker who embodies modern luxury. They are rewriting the rules of what success means and how to get there while creating a rich legacy for those that will come after them.

"We're thrilled to release Crown Royal 29 Year Old, our oldest aged expression to-date," said Nicola Heckles, VP, Crown Royal. "Our collector's line of aged whiskey is growing, and this new addition to our diverse portfolio brings a refreshed take on modern luxury that meets the needs of the new generation of Whisky drinkers."

With only 6,000 bottles available, this extra rare gem will be a one-time limited offering available in AZ, CA, DE, FL, GA, IL, LA, MI PA, and TX, with a suggested retail value of $399.

Crown Royal invites everyone 21+ to celebrate life's pinnacle moments. Please remember to drink responsibly.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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REDBREAST IRISH WHISKEY REUNITES WITH CHRIS O'DOWD TO RAISE A GLASS AND FUNDS TO SUPPORT COMMON BIRDS.

 

Chris O'Dowd and Redbreast go birdwatching to celebrate the 2nd year of Robin Redbreast Day on November 17th in support of BirdLife International.

https://www.youtube.com/watch?v=HC5WQJURrFM

DUBLIN, Nov. 17, 2022 -- Redbreast Irish Whiskey is celebrating the second year of Robin Redbreast Day, an annual global date in the calendar designed to raise awareness and donations for charity partner BirdLife International, and its joint mission to protect common birds.

 

Back once again to help our feathered friends is A-list actor and Redbreast fan Chris O'Dowd who has teamed up with Redbreast and their iconic mascot, Robin, to star in another witty birdwatching video to entertain and inspire viewers. For every share and like the video receives, 25 cent (€)* will be donated to the global conservation charity BirdLife International who use the funds for their vital work in species and habitat protection, advocacy and conservation.

Redbreast Irish Whiskey has a longstanding commitment to bird conservation, and over the years the whiskey has focused on ways to give back to well-known yet vulnerable species who have come under increasing pressure. BirdLife's recent State of the World Birds 2022 report, revealed that nearly half of all bird species are in trouble and one in eight are sadly heading towards extinction. This year, Robin and Chris are on a mission to get people involved in the whiskey's ongoing ambition to keep the common birds common. This follows the success of last year, when the brand raised €100,000 on Robin Redbreast Day, adding to a running total of €130,000 raised through Project Wingman** by the end of 2021.

Chris O'Dowd commented: "It has been a pleasure to team up with Redbreast Irish Whiskey and Robin to speak up for the birds and celebrate Robin Redbreast Day. I feel this year we've raised the bar, or more so the branch, in how we draw more people into the cause. I'm proud of how it all turned out, but even more proud that I did all my own stunt work; I wish I could say the same for Robin."

Billy Leighton, Master Blender, Irish Distillers commented: "We are thrilled to be expanding our partnership with BirdLife International for another year to continue our joint mission to protect common birds worldwide. Following last year's success, it's great to have Chris back to help us spread awareness of Robin Redbreast Day and common birds in an entertaining and uplifting way."

To raise additional funds for BirdLife International, Redbreast Irish Whiskey is also celebrating another festive season with the launch of the third edition of its 12-year-old bird feeder bottle. The world's most awarded single pot still Irish whiskey features an intricately designed bird feeder with a beautiful red copper finish - the perfect gift for whiskey lovers to keep their garden visitors fed during the winter months. The limited-edition bottle will be available via the Redbreast website and on shelves in select markets from November 14^th at SRP USD $74.99.

Patricia Zurita, CEO, BirdLife International, commented: "Robin Redbreast Day has become an important annual day for our organisation, and with so many birds around the globe threatened, it's vital now more than ever that we get people talking about and supporting the birds we all love! We're delighted to see Redbreast's initiatives return for another year, including the third edition of the bird feeder bottle and the partnership with Chris O'Dowd. These wonderful fundraising activities are taking place as we celebrate an incredible 100 years of bird conservation at BirdLife International, making Redbreast's support of our charity all the more meaningful."

Redbreast Irish Whiskey is on a mission to raise up to €100,000 for charity partner BirdLife International, through its Robin Redbreast Day initiatives. Up to €70,000 will be raised through the sales of the limited-edition bird feeder bottle, and up to €30,000* will be raised from the Robin Redbreast Day campaign donation mechanic.

To learn more about Robin Redbreast Day and the partnership between Redbreast Irish Whiskey and BirdLife International, please visit www.redbreastwhiskey.com or www.birdlife.org. #RobinRedbreast #RedbreastIrishWhiskey

Follow us on social:
Instagram @RedbreastIrishWhiskey
Facebook @RedbreastSinglePotStill 

For media enquiries, please contact:
Bridget Feeley, Cork + Knife 
bridget@corkknife.com

Ana Calle, Cork + Knife 
Ana@corkknife.com

Notes:
The State of the World's Birds Report

*A maximum of €30,000 will be raised from the video content likes and views across social media see RedbreastWhiskey.com for further information.

**About Project Wingman

Through Project Wingman, Redbreast's Irish Whiskey's ongoing partnership with BirdLife International, we're proud to give Redbreast fans a chance to make a difference. BirdLife International has identified threats to familiar bird species, such as industrial farming, logging, invasive species, hunting & trapping, and climate change. They partner with solution-based organisations to help reverse the effects that humans have had on these species that are under threat.

BirdLife and its partners work in multiple ways to keep common birds common. One important way is by monitoring the conservation status of all birds for the IUCN's Red List of Species. (LINK https://www.birdlife.org/projects/red-list/)

Only by immediately flagging when common birds begin to decline can they then initiate the conservation actions necessary to keep the population thriving.  Around the globe they also work to protect the habitats where birds can thrive, whether that's forests, grasslands, the seas or wetlands. Like humans, birds need safe shelter from life's threats and hardships. And they work hard to protect those habitats in networks as birds know no borders - so each of the planet's eight major flyways are of critical importance as nature's necklaces. Finally, they work to reform and tackle those aspects of society's systems which threaten birds - this can range from making buildings bird-collision proof, to reforming industrial agriculture or deforestation, or siting energy infrastructure, both renewable and conventional, so birds are not placed in peril.

What will the donation from Redbreast fans lead to? In the words of BirdLife International:

"Project Wingman is part of our broad and critical efforts to raise public awareness of the importance of birds and nature in general. Without public engagement supporting and caring about the diverse work we do, we cannot be as effective as we need to be. Campaigning on behalf of birds and biodiversity is considerably strengthened by Project Wingman and Redbreast Whiskey."

Take a deeper look at BirdLife International here.

About Redbreast Irish Whiskey

For more than a century, Redbreast has stayed true to the single pot still whiskey making tradition and today is considered to be the definitive expression of this quintessential style of Irish whiskey. Crafted by Master Blender, Billy Leighton, at Midleton Distillery in County Cork, Redbreast offers a rich, full-bodied flavour profile with a signature sherry influence, and is growing in popularity in key Irish whiskey markets around the world including the US, UK and Ireland. The most-awarded single pot still Irish whiskey range in the world demonstrates a clear commitment to age, quality and innovation in Irish whiskey, and features; Redbreast 12 Year Old, 12 Year Old Cask Strength, 15 Year Old, 21 Year Old and 27 Year Old; Redbreast Lustau; and limited editions such as Redbreast Dream Cask and the Redbreast Iberian Series.

www.redbreastwhiskey.com

About Irish Distillers

Irish Distillers is Ireland's leading supplier of spirits and wines and producer of some of the world's most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the success of Irish whiskey globally. Jameson is the world's fastest-growing Irish whiskey, selling 10.4 million cases in FY22. Our brands are exported to 130+ markets around the world, with many of those experiencing double-or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.

We employ over 800 people across our operations in Cork and Dublin.

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard's portfolio includes Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier- Jouët champagnes. The Group's mission is to unlock the magic of human connections by bringing "Good Times from a Good Place", in line with its Sustainability and Responsibility roadmap. Pernod Ricard's decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its "Conviviality Platform", a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

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JOHNNIE WALKER COLLABORATES WITH STREETWEAR ARTIST VANDYTHEPINK AND PARTNER 88RISING TO RELEASE THE FIRST JOHNNIE WALKER BLUE LABEL BOTTLE AND NFT DESIGN INFLUENCED BY A COMMUNITY VOTE

 

A select amount of limited-edition bottles will be available exclusively on BlockBar.com and will unlock access to an immersive whisky experience curated by Vayner3 at SCOPE Miami Beach in December

MIAMI, Nov. 18, 2022 In celebration of a world-renowned cultural moment for the arts taking place in Miami, FL, Johnnie Walker, the world's number one Scotch Whisky* and 88rising, the pioneering music and arts collective, invite spirits and art collectors the opportunity to impact a limited edition Johnnie Walker Blue Label designed by Junghoon Vandy Son, known as VANDYTHEPINK.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9114351-johnnie-walker-88rising-limited-edition-blue-label-vandythepink/

Through a first-of-its-kind collaboration with BlockBar, the world's first direct to consumer NFT marketplace for luxury wine and spirits, and the Web3 consultancy Vayner3 - the NFT holders will have the opportunity to take part in a token-gated voting experience, giving holders the ability to inspire VANDYTHEPINK's final design of the physical bottle. This will be the first time artwork by VANDYTHEPINK will debut in Web3 and the first time BlockBar will host a community-impacted release where NFT holders will vote on artwork to be featured on the bottle.

VANDYTHEPINK is a highly celebrated streetwear designer known for his progressive and playful take on icons derived from pop culture around the world. With Johnnie Walker Blue Label as his canvas, VANDYTHEPINK created a series of iconographies and colorways in collaboration with Johnnie Walker and 88rising that holders will rank upon purchase of the NFT. Taking inspiration from his culture and personal experiences, VANDYTHEPINK focused on thematics of progress, harmony, balance, beauty and quality. He found beautiful synergies in these qualities in the craftsmanship of Johnnie Walker Blue Label and the community built around 88rising to conceptualize the artwork for this bottle release.

"Johnnie Walker Blue Label has become a recognized symbol of prestige and I am excited to imprint my artistic vision on one of the most iconic blended Scotch Whiskies in the world," said Junghoon Vandy Son, founder of VANDYTHEPINK. "Inspired by the complex harmony and depth of character, I wanted my artwork to be emblematic of the balance within the bottle while representing the communities Johnnie Walker and 88rising bring together."

By purchasing the NFT on BlockBar.com, holders will also have VIP access to attend 'V' curated by Vayner3 at SCOPE Miami Beach on Friday, December 1st. NFT holders will have the opportunity to meet VANDYTHEPINK, vote on the final bottle artwork and receive a signed, serial numbered commemorative piece of artwork while enjoying an elevated Johnnie Walker Blue Label tasting experience.

"I'm incredibly excited to see where the design of this Johnnie Walker Blue Label collaboration with VANDYTHEPINK ends up," said Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America. "We are thrilled to be pushing boundaries in Web3 as this is a first of its kind creator collaboration with an NFT marketplace, ultimately allowing the BlockBar community to play with unique VANDYTHEPINK icons to co-create a one-of-a-kind Johnnie Walker Blue Label bottle with us."

After December 1, the Johnnie Walker Blue Label NFT will update to reflect the community voted on artwork and become the design on the VANDYTHEPINK edition Johnnie Walker Blue Label bottles. The physical bottles once created will be held securely by BlockBar with a record of authenticity held on the blockchain as a digital certificate of ownership until the NFT is redeemed.

The VANDYTHEPINK x Johnnie Walker Blue Label limited edition release will drop publicly on BlockBar.com at 10AM ET on Tuesday, November 22. BlockBar's Johnnie Walker token holders, Johnnie Walker POAP holders and select Web3 community members will have early access to purchase this release beginning 24 hours before the public sale. The NFT priced at $355 USD (approx. 0.30 ETH) may be purchased by individuals who are over the legal drinking age in their respective jurisdictions from BlockBar.com with ETH or credit card. At 10AM, the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully check out will receive an NFT (digital version) representing a proof of authenticity and ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to "burn" the NFT to redeem. Bottle owners can gift or resell this NFT on the BlockBar.com marketplace.

"We're thrilled to partner with Johhnie Walker for the fourth time with this special release. This is the first time we are bringing a unique voting mechanic to the purchase experience and we think the BlockBar community will be incredibly excited and engaged," said Dov Falic, BlockBar co-founder & CEO. "We're honored to have VANDYTHEPINK lend his iconic artistry to conceptualize this release which will be unique to the bottle owners who purchase the Johnnie Walker Blue Label NFT."

The brand's collaborations with BlockBar are a part of an ongoing partnership with Johnnie Walker and Vayner3, the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk. The collective efforts seek to offer consumers in Web3 unique and premium experiences for NFT and spirits collectors alike. "After the successful launch of the VeeFriends collaboration, and the launch of Johnnie Walker Ghost and Rare Master Set and NFT on BlockBar.com, we are excited by the momentum Johnnie Walker has created throughout the past year," said Avery Akkineni, President of Vayner3. "We look forward to continuing our partnership and bringing innovative new experiences to consumers in Web3 and the Johnnie Walker community."

About Johnnie Walker

Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About 88rising

88rising is the pioneering global music & media company representing the best of Asian talent. 88rising was the first company to launch an Asian-centric music festival in the United States (Head in the Clouds Music & Arts Festival - now in its fourth year), the first to have an Asian artist top the Billboard R&B/Hip-Hop charts and Spotify's Weekly Global Albums chart, and the first to launch an all-Asian radio channel reaching all of North America. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings - Marvel Studios' first Asian-American superhero. In 2019, they were awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 40 billion total streams and views, 88rising's global influence is undeniable.

About VANDYTHEPINK

VANDYTHEPINK, founded in 2017 by Junghoon Vandy Son, quickly made a name for himself through his unique customization that eventually expanded to a clothing line featuring his own take on streetwear. The name VANDYTHEPINK means light and hope, hoping to spread happiness and playfulness through his designs. To experience more flavor visit ONVANDYLAB.ORG and follow @VANDYTHEPINK on Instagram.

About BlockBar

www.BlockBar.com
Founded in October 2021, BlockBar sells NFTs directly from luxury wines and spirits brands. Each NFT corresponds to an actual physical bottle, exclusive to BlockBar, available to purchase with ETH, credit card or wire transfer. Owners can resell, collect, gift, or at any point «burn» their NFT in exchange for the physical bottle, shipped from BlockBar's secure facility in Singapore with 24/7 security, motion sensors, and temperature control. BlockBar only partners directly with brand owners including LVMH, Diageo, Bacardi, Pernod Ricard, Sazerac, William Grant & Sons and more, and does not take collections from third parties or collectors. BlockBar is democratizing access to luxury wines and spirits allowing anyone, anywhere in the world to participate, whilst offering bottle owners storage, insurance and a marketplace to re-sell their bottles purchased on BlockBar's platform. BlockBar's proprietary smart contracts verify authenticity tracing every transaction directly back to the partnering brand, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent.

About Vayner3

Vayner3 is a consultancy under the umbrella of VaynerX exclusively focused on guiding the world's leading enterprises and intellectual property owners in the next iteration of consumer behavior, and navigating the ground-breaking and ever-evolving world of Web3. For more information, you can visit: www.vayner3.com.

*IWSR 2021

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Master Distiller Marianne Eaves debuts the next generation of EAVES BLIND professional-level palate development and whiskey education program alongside Master Blender Eboni Major

Two of the spirits industry's best palates bring hand-selected releases home to consumers from great American craft distilleries

LOUISVILLE, Ky., Nov. 18, 2022  Marianne Eaves, Kentucky's first female Master Distiller, continues to blaze trails in the spirits industry with her second release of EAVES BLIND, an exclusive membership service that presents curated small batch and single barrel bourbons in an innovative BLIND format from distilleries across the United States.

Memberships for EAVES BLIND 2023 are now open EavesBlind.com and close January 1, 2023, at 10 p.m. EST.

For the second release, Master Blender Eboni Major joins EAVES BLIND as Creative Director. Major is the first African American Whiskey Blender and a food scientist who brings additional depth, knowledge, and skill to the EAVES BLIND experience.

Driven by a relentless desire to push the bounds of the spirits industry, Eaves and Major travel the U.S. for inspiration, uncovering distilleries and methods that elevate quality standards and approaches to creating American whiskey to provide an immersive experience delivered directly to the consumer at home. EAVES BLIND gives consumers the unique opportunity to experience some of America's greatest craft distilleries and whiskeys which are hand selected by two of the industry's best palates.

To enhance the BLIND experience, Eaves will not reveal the source of any of the whiskeys until the end of the program.

EAVES BLIND members pay $1000 to receive a premium three-paneled kit containing:

• NINE unique single source bourbons blended by Eaves
• NINE Single Barrel Samples - selected by Eaves
• NINE Water Samples - curated for each single barrel
• Premium education materials that explain the unique qualities of each sample, including analytical flavor testing, technical process details and more
• Exclusive EAVES BLIND proprietary BLACK CRYSTAL tasting glasses
• Video tasting and instruction with Marianne Eaves for each panel
• First access to membership in future EAVES BLIND events and programs
• An exclusive gold-level box has been added for an additional $1500 and includes the purchase of all bottles of the blends unveiled at the end of the program

"A key component to the education provided in the kit is the blind aspect," says Eaves, who has added a set of new proprietary black crystal tasting glasses as part of the 2023 subscription. "The EAVES BLIND experience is designed to make participants more intentional and more thoughtful. Removing one of the senses amplifies the others. I want whiskey lovers to pay much more attention to their palates, to the flavors and the aroma, and even more to the way it feels, which is how they experience the expertise, creativity, and artistry of these American distillers."

About Marianne Eaves

Tennessee-born and Kentucky-raised, Eaves earned a degree in chemical engineering at the University of Louisville before attaining the title of Master Taster at Woodford Reserve in 2014 and Master Distiller at Castle & Key the following year. In 2019 she started Eaves LLC and fulfilled her dream of traveling the U.S. to work with the country's best distillers and blaze her own trail in the spirits industry.

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'Tis the Season to Elevate Spirits of Every Kind with Craft Ice Molds from Tovolo®

 

GLENWILLOW, OH Nov. 21, 2022 With Thanksgiving but a week away, the most wonderful time of the year is upon us! Whether you're looking to elevate your holiday celebrations with one-of-a-kind drinks that will earn you the title of "hostess with the mostess" – or searching for unique and affordable holiday gifts for grownups – Tovolo^® Craft Ice Molds are the answer!

Available in themed shapes ranging from festive to football, the new ice molds are sure to spice up the season.

• Tovolo^® Holiday Ornament Ice Molds: Whether it's cocktails or mocktails, this four pack of sphere ornaments will add a bit of cheer to your holiday beverages or punch bowls.
• Tovolo^® Sports Ice Mold: Celebrate the big games on Thanksgiving with football-shaped ice. The fun four-pack also offers a basketball, golf ball and baseball to have you ready for every sports season.
• Tovolo^® Sphere Ice Mold: Stay simple, yet sophisticated with the classic smooth sphere shape available in a two-pack.

A part of the Spectrum^® family and a leader in go-to kitchen tool innovations, Tovolo's ice molds make a great gift for anyone on your list—the holiday host, the sports enthusiast or the cocktail connoisseur—helping to elevate ordinary beverages to extraordinary. The ultra-slow melting craft ice shapes melt slower than smaller versions or regular ice cubes, keeping drinks cool for longer without watering them down. And with so many designs to choose from, they're the perfect addition to party punch bowls, tailgates and watch parties or for creating festive beverages this holiday season.  Just drop in for fun!^™

Making perfect ice shapes every time, the sturdy plastic construction, leak-proof design, and helpful water-fill line make these stackable ice molds foolproof without messy water drips. The flexible silicone ice mold lids make it easy to open the mold and remove the ice spheres from the tray every time. Made from durable, food-grade materials that are BPA-free and dishwasher-safe, these ice molds are an ideal addition to every household. Plus, the high-quality and amazing visual appeal makes them perfect for commercial use in restaurants and bars too.

Tovolo Ice Molds are available online through Amazon. Four-pack sets are available for under $27 and two-pack sets are available for under $12. For more information, please visit Tovolo.com.

About Spectrum Diversified Designs, LLC

Spectrum Diversified Designs, LLC is a leader in housewares committed to creating a wide array of functional and fashionable organizational solutions, alongside fun and trendy kitchen tools and gadgets. Designing noteworthy, practical solutions for our customers has been the focus and passion of Spectrum Diversified Designs since 1985. The Spectrum^® and Tovolo^® brands stand for high-quality, innovative products and uncompromising customer service. We continue to have a laser focus on using intelligent design, development and quality control throughout our supply chain to provide the consumer with products they love that perform as promised. For more information, please visit www.SpectrumDiversified.com.

Connect with Spectrum Diversified Designs socially on:

• Spectrum:
  • Facebook
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• Tovolo
  • Facebook
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Facebook^® is a registered trademark of Facebook, Inc. 
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Jameson Irish Whiskey Brings Back Its Limited-Edition "Whiskey Trees" to Help Make the Holidays Festive and Bright

The world's number one Irish Whiskey invites fans to deck their halls this season with a table-top version of their popular whiskey trees made from Jameson's signature green bottles

NEW YORK, Nov. 17, 2022 - Forget putting leg lamps in your window this holiday season! Back by popular demand, Jameson Irish Whiskey has put a fun twist on its beloved whiskey trees – this time you can buy your very own for the first-time ever. Standing at three-feet tall with the warm glow of lit Jameson Original green bottles, Jameson Whiskey Table-Top Trees are the perfect addition to holiday décor – and won't leave pesky pine needles all over the floor. The updated and perfectly sized holiday offering provides consumers with more opportunities and places to spread cheer this year! Whether set on a bar top, coffee table, or kitchen counter, this unique offering is a surefire conversation starter made to stand out in any home and at every celebration.

"Holiday trees are often a festive symbol of seasonal gatherings that celebrate joyous times and a happy new year, and the Jameson Whiskey Table-Top Trees are our fun twist on this beloved tradition," said Kelly Suhr, Senior Brand Director, Jameson Irish Whiskey. "As a brand that believes in bringing people together to spark those moments of connection this holiday season, we are giving consumers the opportunity to trade in tangled tree lights and instead invite friends and families to raise a glass this holiday with Jameson."

Jameson Whiskey Table-Top Trees also make for a must-have gift of the season for everyone on your list – from your friend who has it all, to the host with the most – no returns or re-gifting necessary.

Each Jameson Whiskey Table-Top Tree comes with 19 empty Jameson Original bottles that easily slide into a pre-lit stand to become the perfect centerpiece to gather around. And while these glass bottles are empty, each tree comes with a full bottle of Jameson Black Barrel for a limited-edition holiday bundle available for purchase on ReserveBar.com, beginning November 17, while supplies last.

Once assembled, friends and family can raise a toast with any one of the seasonal cocktails from the world's number one Irish Whiskey, including the Crimson Cranberry, Merry Berry or Apple Cider Punch – easily batched and served at any large gathering. To discover more Jameson Black Barrel recipes, check out jamesonwhiskey.com/en-us/cocktail-recipes.

Follow along at @Jameson_US and visit JamesonWhiskey.com for more on how Jameson Irish Whiskey can help you make the most of the holidays with loved ones.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA ®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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Koenig Distillery Seven Devils Whiskey Club Series

Koenig Distillery Seven Devils Whiskey Club Series 50.5%-ABV 750ml.

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Introducing Hemingway Rye Whiskey: First Edition Bottles Available Now

New Rye Whiskey is Crafted by the Call Family of Distillers and Inspired by Ernest Hemingway

LOUISVILLE, Ky., Nov. 16, 2022 - Hemingway Whiskey Company today announced the launch of Hemingway Rye Whiskey First Edition with the release of the inaugural 972 bottles. This initial offering is a blend of straight rye whiskeys finished in ultra-premium rum seasoned Oloroso Sherry casks. Inspired by American author, journalist, and storyteller Ernest Hemingway, it was crafted by the Calls, a family with Bardstown roots and more than 230 years of distilling experience.

Hemingway Rye Whiskey was founded by a team with deep experience in Kentucky whiskey.

Hemingway Rye Whiskey was founded by a team with deep experience in Kentucky whiskey. It is led by Steve Groth, whiskey pioneer and co-founder of the revered Angel's Envy Bourbon brand. The Call family, Seventh-Generation Master Distiller Ron Call and his sons, Clayton Call and Eighth-Generation Master Distiller Jacob Call hand source, blend, and finish the rye whiskey, building on generations of distilling expertise and innovation.

 

The first offering is Hemingway Rye Whiskey First Edition, a captivating blend of 96% 9-year-old Indiana Straight Rye and 4% 4-year-old Kentucky Straight Rye, the latter distilled by Jacob Call and crafted with his signature spice. Both are finished with the sweetness and softness of Ron Call's own rum-seasoned Oloroso Sherry casks. It is 100 proof and a dark amber color. It has a rich caramel and brown sugar aroma, complemented by back notes of soft rye and vanilla. On the palate, it has notes of rich cherry, toasted oak, creamy caramel, and cinnamon. A rich mouthfeel bursts with fruit flavor leading into a soft, sweet, and warm finish.

The First Edition release of Hemingway Rye debuts today in Collector's Packaging. With only 972 bottles, it is ready to be welcomed by the most discerning whiskey drinkers and worthy destinations. The bottles are hand-numbered and hand-signed by the Calls; each will come encased in a beautifully textured library-style box, which includes a gold foiled Hemingway signature, "First Edition" inscription, and a satin pull ribbon. Each First Edition bottle also features a unique, removable card on the back, inspired by old-fashioned library book cards, inviting imbibers to pour their own stories and log who they share their rye with.

"As an eighth-generation distiller and Kentuckian, I've had the chance to work with a variety of whiskey brands throughout my distilling career but having the chance to work with my father and brother on our Hemingway Rye Whiskey has been a dream come true," said Jacob Call. "Together, we have poured our hearts into this first edition blend, and we're proud to share it."

The new Hemingway Rye Whiskey brand is inspired by rich storytelling and the lessons and traditions passed down from generation to generation. Ernest Hemingway lived a life full of tales worth telling and the same is true for the Calls. Growing up in Kentucky, the Call family shares a similar passion for storytelling and tradition. Ron, Jacob, and Clayton make it a priority to sit down together while enjoying the fruits of their labor to share stories and lessons learned. Hemingway in his own right, loved his whiskey. He didn't drink while he wrote, he drank after the writing was done for the day.  He said it helped him, "change his ideas." Indeed, he wrote, "When you work hard all day with your head and you must work again the next day, what else can change your ideas and make them run on a different plane like whiskey?"

"With Hemingway as inspiration, the Call family has authored a new whiskey masterpiece," said Steve Groth, Founder of Hemingway Rye. "It's an honor to have the Call family and their centuries of whiskey making experience as part of this new offering. With a focus on quality and innovation, the legacy team we have in place has crafted this premium rye whiskey with passion and we can't wait to get it in the hands of rye whiskey lovers everywhere."

Hemingway Rye Whiskey will be crafted at Jacob Call's new Western Kentucky Distilling Co. in Beaver Dam, Kentucky.

Availability and Pricing: Hemingway Rye Whiskey First Edition will be available for pre-purchase online only at a suggested retail price of $149.99 for a 750ml signed Collector's Bottle, shipping to most states. Rye lovers and holiday gift givers should move quickly to secure one of the 972 First Edition bottles, expected to ship in early December. Visit www.hemingwaywhiskeys.com to secure your bottle.

For more information about Hemingway Rye Whiskey and future releases visit www.hemingwaywhiskeys.com.

About Hemingway Rye Whiskey
Hemingway Rye Whiskey is a new premium rye whiskey brand, from the new Hemingway Whiskey Company, and is inspired by American Author, Journalist and Storyteller Ernest Hemingway. It was founded by a team with deep roots in Kentucky whiskey, led by Steve Groth, whiskey pioneer and co-founder of the revered Angel's Envy Bourbon brand and the Calls, Ron, Jacob and Clayton, a distilling family with more than 230 years of whiskey making experience. The Hemingway Whiskey Company is part of Old Man and the Sea Brands®, an innovative spirits company that owns Hemingway Rum Company, makers of Papa's Pilar Rum. They are known for bringing high quality spirits and incredible stories to drinkers around the country. For more information, visit www.hemingwaywhiskeys.com and follow @hemingwaywhiskeys.

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Kentucky Owl Announces Mardi Gras XO Cask Finished, Batch 12 Limited Editions

BARDSTOWN, Ky., Nov. 15, 2022 - Stoli^® Group is announcing two new whiskey releases in time for the holidays — Kentucky Owl^® Batch #12 and Kentucky Owl^® Mardi Gras XO Cask Limited Edition. For more information, visit kentuckyowlbourbon.com.

Batch #12 continues the legacy started in 2014 with Batch #1, the first Kentucky Owl^® bourbon released since Prohibition. Batch #12 is the latest limited batch release iteration carefully crafted by Master Blender John Rhea. These highly sought after, artfully blended, craft bourbons have become an instant sensation. Every Batch product has sold out almost solely by word of mouth.

For Batch #12, Rhea blended very particular well aged, bold bourbons: 7- to 14-year-old bourbons are blended with two different 4-year-old bourbons to create this unique blend. The nose has sweet spice and caramel notes, with a hint of butterscotch and a long bouquet pleasant aroma. The taste is a pleasant rush of warm spice with a robust caramel and cream sensation that melts into hints of passion fruit and spicy citrus. The finish is long and pleasant, with the caramel and cream lingering. Batch #12 is bottled at 115.8 proof (57.9% ABV) with a suggested retail price of $400.

The Kentucky Owl^® Mardi Gras XO Cask Limited Edition is an extremely small release created thanks to Stoli Group's diverse portfolio. Beginning with a Kentucky Owl^® 11-year-old Kentucky Straight Rye Whiskey, the product was then finished for over one year in Bayou Rum XO Casks. Created in celebration of the spirit of Mardi Gras and the pride of Louisiana, the rare Bayou XO Casks create a unique whiskey. The Mardi Gras edition is bottled at 102.8 proof (51.4% ABV) with a suggested retail price of $500.

As barrels rolled in from Kentucky one muggy, misty March morning, Bayou Rum Master Blender Reiniel Vicente Diaz thought to himself, "there's a lot of good times rolling around in these barrels." The thought was reminiscent of the Mardi Gras mantra, "laissez les bons temps rouler" — let the good times roll — and in that moment the flash of inspiration came to pour this beautiful rich rye liquor into 38 very special, freshly emptied, Bayou Rum XO Mardi Gras ultra-premium rum casks.

Diaz knew the humidity of the unique Louisiana climate worked wonders on his own Bayou rum and was curious how it would shape the rich Kentucky rye. He knew filling the barrels in March would give the whiskey a good long, hot, humid summer to extract lots of lovely flavor, and he was patient enough to wait a further year and another sizzling summer before allowing the rest of the world enjoy this unique expression.

On the nose, Kentucky Owl^® Mardi Gras XO Cask Limited Edition greets drinkers with robust toasted rye bread notes, smothered in farm fresh sweet butter, with hints of cinnamon, allspice and nutmeg. The mouthfeel begins with a robust, flavorful Kentucky Straight Rye Whiskey, followed by a flurry of sweet butter whipped with allspice. The finish is smooth, with the sweet softness of butter and allspice giving way to a long and warming nutmeg coda.

These are the latest Kentucky Owl^® releases under Rhea, who previously served as Four Roses Distillery's chief operating officer, where his responsibilities included quality control, maturation, evaluation and product blending. He was inducted into the Kentucky Bourbon Hall of Fame in 2016 and served as chair of the Kentucky Distillers' Association board of directors. Rhea also blended award-winning Kentucky Owl^® The Wiseman Straight Bourbon (San Francisco World Spirits Double Gold) and Kentucky Owl^® The Wiseman Straight Rye (San Francisco World Spirits Gold), as well as collaborated with Irish & Japanese master blenders to create 2 new international collaborations, Kentucky Owl^® St. Patrick's and Takumi Editions.

Stoli^® Group, the leading global ultra-premium spirits and wine company, purchased Kentucky Owl^® in 2017. Originally founded by C.M. Dedman in 1879, the Kentucky Owl^® Bardstown distillery went dark during the Prohibition era and remained dormant until a descendant revived the brand in 2014. Since then, the company's small batch releases have sold out quickly and received rave reviews.

Drink Kentucky Owl^® Responsibly. Stoli^® Group USA, LLC. New York, NY ^© 2022. All rights reserved. Kentucky Owl^®, the Owl device, The Wiseman's bourbon, visual properties, taglines, shapes, are trademarks or registered trademarks of Stoli^® Group S.a.r.l (formerly S.P.I. Group S.a.r.l.) or Cenote IP Sarl.

About Kentucky Owl^®:

Founded in 1879 by C.M. Dedman, Kentucky Owl^® offers an artfully blended line of craft Bourbon and Rye Whiskey, each bottled at a proof selected by the Master Blender to bring out the exceptional flavor profile of each product. Kentucky Owl^® products are for those who appreciate high quality, attention to detail, artisanship, and authentic heritage. For more information, visit kentuckyowlbourbon.com.

About Stoli Group:

Stoli Group was established in 2013 and is responsible for the production, management, and distribution of a global spirits and wines portfolio. Mainly known for the Stoli^® Vodka brand, Stoli^® Group has expanded to appeal to luxury on-premises and more sophisticated global consumers. Signature brands are: Stoli^® Vodka, elit™ Vodka, Bayou^® Rum, Kentucky Owl™, Villa One™, Gator Bite™ Rum Liqueurs, Cenote™ Tequila, Tulchan Gin™, Se Busca™ Mezcal, and Stoli^® Group's wine division, Tenute del Mondo. With a presence across a network of more than 176 markets, Stoli^® Group works with a passionate team of 200 distributors around the world. Headquartered in Luxembourg, Stoli^® has production facilities in Spain, Italy, Argentina, and the United States, some of which are steeped in history dating back to the early part of the last century. For more information, visit stoli-group.com.

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Sagamore Spirit Releases Fully Maryland Distilled 5-Year-Old Bottled in Bond Rye Whiskey

Second annual Bottled in Bond release is bold and complex; fewer than 2,000 bottles available for the holiday season

Distillery also gives fans early taste of its fully grain-to-glass, Maryland-made rye whiskey

BALTIMORE, Nov. 15, 2022 Fueled by a passion to bring Maryland-made rye to whiskey fans everywhere, Sagamore Spirit has released its second annual Sagamore Spirit Bottled in Bond Straight Rye Whiskey. Crafted entirely at Sagamore Spirit's Baltimore waterfront distillery and aged in new American oak barrels for five years at its nearby rickhouse, this 100-proof (50% ABV) rye whiskey moves the brand's mission to re-establish Maryland as a leading whiskey producer another big step forward, honoring the state's history and today's rye whiskey drinker.

Coming a year after the brand's first-ever Bottled in Bond release – winner of a Double Gold award at the San Francisco World Spirits Competition – the 2022 iteration blends two straight rye whiskies, one with a high-rye mash bill, the other low-rye, adhering to the same proprietary recipe that has defined Sagamore Spirit since 2016 and has earned over 150 awards. True to Maryland's original style of rye, Bottled in Bond is balanced, versatile, and notably complex with flavors of rye spice, toasty caramel, and fruit and floral notes.

"Our vision of a rye whiskey fully distilled, aged and bottled in our home state of Maryland finally became a reality in 2021, but we knew our work wasn't done," said Brian Treacy, Sagamore Spirit's co-founder and president. "Bottled in Bond is a true testament to – and expression of – the place we call home, and the perfect sip for today's whiskey drinker. This 2022 release is aged one more year than last year's award winner, revealing even more Maryland character with more time in the barrel. It's another big win for our entire team."

A limited quantity of Sagamore Spirit Bottled in Bond rye whiskey is available in select markets across the country for an approximate retail price of $59.99, and at the brand's Baltimore waterfront distillery while bottles last.

Sneak Preview for Fans: Brand's First-Ever Maryland-Grown Series

Additionally, a line of Sagamore Spirit's ultra-passionate fans wrapped through the distillery's campus the morning of Saturday, November 12 to purchase the first-ever release of Sagamore Spirit Penny's Proof Maryland Grown Series. The release, which sold out in just a few hours, marked a milestone as the brand's first 100% Maryland-distilled straight rye whiskey made entirely with local grains and aged in barrels crafted from oak trees grown across the state.

The first 597 Whiskey Thieves, as the brand's fans are known, obtained a limited edition three-pack of 200ml bottles – one to sip, one to share, and one to savour – for the price of just one penny, nodding to the distillery's gleaming, 40-foot tall copper column still. Now in the series' fourth year, Penny's Proof releases have become an annual tradition, with past editions marking the brand's progress to 100% distillation in Maryland. Every release has sold out within hours.

Like preceding Penny's Proof releases, this year's 2.5-year-old edition is a preview of a fully matured whiskey to come, as the brand will release a taste of it each year until it reaches 4.5 years old.

While former releases were all distilled in Baltimore, the new Maryland Grown Series is the first to be made with all local ingredients, bringing the distillery's grain to glass efforts to the forefront. Beginning in 2018, the brand has been quietly developing a Maryland agriculture program focused on producing the highest quality rye grain for distillation. That effort has grown to over 200 acres in cultivation at nearby Sagamore Farm, and another 250 acres in partnership with local farmers. The program now produces over one million pounds of rye per year and 100% of the corn used at the distillery.

With the Penny's Proof Maryland Grown Series, the fruits of that effort are now being fully represented throughout their supply chain, from production to bottling; an expression of today's whiskey, crafted in partnership with local farmers.

To find a bottle of Sagamore Spirit Bottled in Bond, and learn more about the brand's grain-to-glass initiative, visit www.SagamoreSpirit.com to sign up to become a Whiskey Thief.

About Sagamore Spirit

Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening its collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers perfected rye whiskey for more than 150 years before Kentucky was founded.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 150 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's Signature 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including its Signature Rye Whiskey, Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.

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Barrell Craft Spirits® Introduces BCS Gold Label Dovetail

Barrell Craft Spirits® Introduces BCS Gold Label Dovetail

Barrell Craft Spirits, the original, pre-eminent independent blender of unique, aged, cask strength whiskey and rum, today introduced BCS Gold Label Dovetail. This limited edition and ultra-rare expression boasts the same award-winning blend of whiskey finished in rum, port and Dunn Vineyards Cabernet Barrels as its classic, iconic counterpart, but incorporates whiskeys aged up to 25 years, resulting in a more powerful and robust blend.

November 15, 2022 10:33 AM Eastern Standard Time

LOUISVILLE, KY Barrell Craft Spirits (BCS), the original, pre-eminent independent blender of unique, aged, cask strength whiskey and rum, today introduced BCS Gold Label Dovetail. This limited edition and ultra-rare expression boasts the same award-winning blend of whiskey finished in rum, port and Dunn Vineyards Cabernet Barrels as its classic, iconic counterpart, which won the Chairman’s Trophy at the Ultimate Spirits Challenge and earned a Double Gold medal at the San Francisco World Spirits Competition. BCS Gold Label Dovetail is created with the same finishing and blending method as Barrell Dovetail, but incorporates whiskeys aged up to 25 years, resulting in a more powerful and robust blend.

“Over the past several years, Dovetail has become a highly regarded expression within the BCS portfolio of products and the American Whiskey world”

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“Over the past several years, Dovetail has become a highly regarded expression within the BCS portfolio of products and the American Whiskey world,” said BCS Founder Joe Beatrice. “Following the recent success of BCS Gray Label Dovetail, we decided to apply the concept of ‘Dovetail’ to our oldest, rarest stocks. We left these component whiskeys in their finishing casks even longer and included some very high proof barrels to create a blend with an intensity matched only by its nuance and layering.”

Founded in 2013 in Louisville, Kentucky, BCS selects and blends products that explore different distillation methods, barrels and aging environments, and bottles them at cask strength. BCS’s extensive stocks of high-quality casks mean they can craft extraordinary blends that maximize the nuances of each ingredient. Creative finishes, a liberated approach to blending, and a deep-seated commitment to releasing each whiskey at cask strength guides every product release.

BCS Gold Label Dovetail was distilled in IN, TN and Canada and bottled in Kentucky at 140.18 proof (70.09% ABV). The new expression is now available at select retailers within the brand’s current 49 U.S. markets and online via the BCS website at www.barrellbourbon.com. The suggested retail price for a 750ml bottle is $499.99.

In addition to BCS Gold Label Dovetail, Barrell Craft Spirits® offers multiple other special releases that highlight its blending expertise including: Barrell Seagrass, which won Double Gold at the San Francisco World Spirits Competition; Barrell Armida, which earned Best Barrel-Aged Bourbon at the LA Spirits Awards; Barrell Vantage, a blend of straight bourbons finished in Mizunara, French and Toasted American Oak Casks; and the various other BCS Gold and Gray Label bottlings.

For more information, follow Barrell Craft Spirits® on Facebook, Twitter, LinkedIn, and Instagram or visit www.barrellbourbon.com.

Barrell Craft Spirits®

Louisville-based Barrell Craft Spirits® is the original, pre-eminent independent blender of unique, aged, cask strength whiskey and rum. Recognized for our blending expertise since 2013, we skillfully design, produce, and launch leading, unique products that surprise and delight whiskey aficionados and novices alike.

Barrell Craft Spirits®, Barrell®, Barrell Bourbon® and Barrell Rye® are registered trademarks owned by Barrell Craft Spirits LLC.

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With Release of Limited-Edition Puncher’s Chance® Bourbon: The Left Cross, Wolf Spirit Doubles Down on Aging and Finishing Techniques

EUGENE, ORE. NOVEMBER 15, 2022 -Today, Wolf Spirit’s Puncher’s Chance® Bourbon announces its oldest whiskey to date with the release of Puncher’s Chance Bourbon: THE LEFT CROSS. Aged for 14 years in wood rickhouses, THE LEFT CROSS was finished in freshly dumped 12-year-old Jamaican rum casks for two to six months – an extremely rare finish for a bourbon at this maturity. The result is a balanced and nuanced spirit where the natural bourbon characteristics and the rum finishing co-exist beautifully.

Produced under the careful stewardship of Master Distiller Kevin Curtis and Master Blender Stephen Hughes of IJW Whiskey Company, just 70 barrels of Puncher’s Chance Bourbon: THE LEFT CROSS are available – making this a must have for collectors and connoisseurs. Bottled at 96 proof, The LEFT CROSS starts with a mash bill of 84 percent corn, eight percent malt and eight percent rye.

Aged in new American oak barrels, the whiskey picks up the flavors of a long-matured bourbon, including vanilla, dark fruit, and warm oak. The rum finishing enhances the sipping experience by introducing Jamaican rum’s famous and distinct “funk” – adding rich flavors of brown sugar, ripe bananas, and sweet baking spice reminiscent of Bananas Foster. The finish is long and soft with the slightest hints of rum lingering for a near eternity.

THE LEFT CROSS is the second limited-edition release from Puncher’s Chance – a new American Whiskey entry from Wolf Spirit, out of Eugene, Oregon. It comes on the heels of its first-ever limited time offering called The D12TANCE (January 2022) – a 12-year-old bourbon finished in California Cabernet Sauvignon barrels.

The brand name of Puncher’s Chance itself is a boxing reference, denoting that almost anyone is possible of a knockout punch, no matter the odds. Earlier this year, Puncher’s Chance inked a deal with the Professional Fighter’s League to bring its whiskey to the growing MMA community – while also proudly partnering with MMA legend Bruce Buffer and ESPN/New England Sports Network veteran Charlie Moore.

The name The LEFT CROSS is a reference to Jamaican heavyweight fighter Donovan “Razor” Ruddock, a southpaw who, with a devastating left cross punch, battled the likes of Mike Tyson and Lennox Lewis. The left cross finishing blow became Ruddock’s much-admired calling card.

“Like its predecessor THE D12TANCE, our journey with THE LEFT CROSS is about taking an older whiskey and experimenting with unique finishing techniques – in this case dark Jamaican Rum casks,” said Umberto Luchini, founder of Wolf Spirit. “Our objective was to use the rum finishing to coax out more of the existing characteristics from the whiskey while adding a unique hint of sweetness. It’s a special craft to finish such a mature bourbon, but the masters at IJW Distillery have done an exceptional job finding the right balance.”

With an SRP of $150 for a 750ml, only 2,000 bottles of Puncher’s Chance Bourbon: THE LEFT CROSS are available at fine spirits retailers and online, including in California, Florida, Kentucky, Colorado, Oklahoma and New Mexico (Southern Glazer’s); New York, Tennessee and Georgia (Empire); Massachusetts and Rhode Island (Atlantic Beverage); Missouri (Major Brands); Connecticut (Murphy); and Wisconsin (Badger/Frank), and through the Puncher’s Chance website, for a limited time only.

Find Puncher’s Chance online at https://puncherschancebourbon.com and on Instagram and Facebook @puncherschancebourbon.

EDITOR NOTE: High-res images may be found HERE.

ABOUT WOLF SPIRIT
Perhaps the only liquor company in the world founded in an old laundromat (Nanny’s Wash & Dry, to be exact), Wolf Spirit is a true Eugene, Oregon original, producing fine, handcrafted products that capture the pioneering spirit of the American northwest. Founded by Campari Group veteran Umberto Luchini and helmed by longtime spirits industry expert Bradd Levitan, Wolf Spirit embodies the traits of its namesake. Guided by instinct and fueled by a hunger for brands with authentic stories, Wolf Spirit is building a pack of unique products with courageously bold identities that come together with purpose. Our premium brands include Puncher’s Chance® Bourbon, Tom of Finland® Organic Vodka, Blood x Sweat x Tears® Vodka and Bosscal Mezcal®. Launched in 2017, Wolf Spirit’s products are now available nationally across the US with a keen focus on national and regional on- and off-premise chains. Find out more at http://www.ourwolfspirit.com.

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Blue Run Spirits Expands Rye Whiskey Portfolio with Release of Emerald Rye

 

Follow Up to Award-Winning Golden Rye is First Blue Run Rye Bottled at Barrel Proof

GEORGETOWN, KY. NOVEMBER 14, 2022 Blue Run Spirits announces the second release in its Rye Whiskey series – Blue Run Emerald Rye Whiskey. This marks the first Blue Run Rye Whiskey to be contract distilled by Blue Run Liquid Advisor Jim Rutledge at Castle & Key Distillery in Frankfort, Kentucky and the first Blue Run Rye to be bottled at barrel proof. Blue Run Emerald Rye is now available at select retailers in the United States and online at BlueRunSpirits.com beginning at 3:00 p.m. Eastern Tuesday, November 15.

Blue Run Emerald Rye serves as the follow up to Blue Run Golden Rye Whiskey, a Gold Medal winner at the 2021 San Francisco World Spirits Competition. Emerald, a limited collection, was crafted from just 189 barrels and embraces the distinct, spicy characteristics of Rye Whiskey, yet with the approachability and depth of a fine Bourbon. Blue Run Whiskey Director Shaylyn Gammon expertly blended Emerald to highlight a myriad of Blue Run’s favorite flavor characteristics.

“This was an incredibly fun project to work on as I asked the Blue Run team what aspects of Rye Whiskey they truly loved,” said Gammon. “I then went about focusing my blend on those key attributes, zeroing in on fragrant herbs, fresh peppers, and robust spice. Those three prominent notes provide the foundation for a complex, deep flavor experience all the way through to the finish.”

Adding to the complexity, several Emerald barrels were aged at different locations more than fifty miles apart in Bardstown and Frankfort. The difference in aging environments helped contribute to the blend’s approachability at this high of proof. In addition, Shaylyn crafted Emerald with whiskies born from three different mash bills with varying degrees of the core grain of rye, creating a rich liquid palette for her to work with when applying her award-winning blending skills.

On the nose, Emerald Rye has dreamy butterscotch and creamy caramel leading to toasted oak and spicy peppers. The palate is awakened with a quick hit of buttercream and shishito peppers followed by a blast of apples and pears evolving into a woody sprinkling of cloves and rye spice. The finish will leave you with lasting memories of leather, oak, and brown butter.

Blue Run’s signature butterfly medallion on the bottle glimmers with anodized emerald green, making it easily identified by whiskey enthusiasts and collectors alike. Designed by renowned Nike sneaker designer and Blue Run cofounder Devon McKinney, Emerald is the second butterfly medallion in Blue Run’s Rye Whiskey series inspired by precious objects.

Blue Run Emerald is available for $109.99 SRP and is barrel proof at 116.7.

Blue Run Spirits can be purchased in California, Indiana, Kentucky, Louisiana, and Texas (Republic National Distributing Company); Georgia (Savannah); South Carolina and Tennessee (Advintage); Delaware, Maryland and Washington, D.C. (Prestige-Ledroit); Colorado, Florida, Illinois, Missouri, Nevada, and Wisconsin (Breakthru); New Jersey (Fedway Associates); New York (Park Street); Kansas (Worldwide Beverage Group); and online at http://www.bluerunspirits.com/shop powered by Seelbach’s.

Find Blue Run Spirits online at http://www.bluerunspirits.com, and on social media: Instagram, Facebook and Twitter.

ABOUT BLUE RUN SPIRITS
Georgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbons and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Liquid Advisor and Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run’s signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today’s younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg.

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