Monday Night Brewing Kentucky Straight Bourbon Whiskey

Monday Night Brewing Kentucky Straight Bourbon Whiskey 40%-ABV 750ml.

Read More

WILD TURKEY® LAUNCHES MASTER'S KEEP UNFORGOTTEN - INSPIRED BY A DECADE-OLD MISTAKE

Master's Keep Unforgotten is a high proof, extra-aged variation of Wild Turkey Forgiven, a limited-edition whiskey blend originally released in 2010

LAWRENCEBURG, Ky., Sept. 28, 2022 Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series, was inspired by a fortuitous and unexpected co-mingling of young rye and mature bourbon released more than a decade ago. Master Distiller Eddie Russell has resurrected the memory of that release, Wild Turkey Forgiven, with the release of Master's Keep Unforgotten, a high proof, extra-aged variation of the harmonious blend of straight bourbon and rye whiskies. The unconventional and complex liquid serves as a testimony to Eddie's experience and the legacy of Wild Turkey as one of the few Kentucky distilleries that have remained dedicated to the art of making rye whiskey, alongside its renowned bourbons.

 

The idea to marry straight bourbon and rye whiskies of Wild Turkey Distilling Co. was born in 2010 when a crew member accidentally mixed a batch of young rye with a barrel of mature bourbon. Upon tasting the co-mingled whiskeys, Master Distiller Eddie Russell realized he had something very special on his hands. Rather than discard the serendipitous mistake, the Distillery celebrated it, bottling the whiskey for a limited time, and fittingly naming it Forgiven.

The award-winning Master's Keep series was first launched in 2015 with Master's Keep 17 Year and was inspired by Eddie Russell's desire to push the boundaries of traditional Wild Turkey bourbon making, by experimenting with aging techniques and finishes.  At 105 proof, Master's Keep Unforgotten is made from some of the oldest rye ever released by Wild Turkey and is characterized by unmistakable notes of fresh fruit – flavors rarely exhibited in such mature liquid. The extra aging time in rye casks honors the storied history of American rye production, while offering a distinct experience that is sure to surprise and delight.

"Twelve years ago, I tasted the result of the distillery mishap that would become Wild Turkey Forgiven and was amazed. It was unlike anything I had ever tasted before, and I knew we had stumbled upon something special," says Wild Turkey's Master Distiller Eddie Russell. "Master's Keep Unforgotten pays homage to this happy accident, perfected with a secondary rye barrel aging in our pre-prohibition Rickhouse B – the favorite of my father, Master Distiller Jimmy Russell."

Staying true to the spirit and distilling traditions that have defined Wild Turkey for the last 80 years, Unforgotten honors the storied history of American rye production through a bourbon lens. On the nose, the magnificent marriage of 13-year-old bourbon and 8- & 9-year-old rye is fruit-forward with notes of caramel and oak. On the palate, the flavor profile consists of a swirl of caramel, dried fruit, and sweet oak - complemented by notes of dried fruit, honey, black pepper, and baking spice from the 8- and 9-year-old ryes on the finish.

With a suggested retail price of $200, Master's Keep Unforgotten will be available for a limited time at select retailers. For more information, please visit www.wildturkey.com.

About Wild Turkey

The distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

About Campari Group

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

The Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

Read More

But First, Cold Brew! Baileys Deliciously Light Partners with Lavazza to Offer Innovative Ways to Enjoy Cold Brew Coffee Year-Round

Just because summer's over doesn't mean you can't sip on a Baileys Deliciously Light and Lavazza cold brew coffee!

NEW YORK, Sept. 27, 2022  Cold brew coffee is always a good idea, at least when Baileys Deliciously Light is included! To help kick-off National Coffee Day and settle the year-round iced coffee debate once and for all, Baileys Deliciously Light Liqueur has teamed up with Lavazza, the 127-year old iconic Italian coffee company, to offer more ways to enjoy a cold cup of joe no matter what season with just two simple ingredients: Baileys Deliciously Light and Lavazza's Ready-To-Drink Organic Cold Brew Coffees (the pairing you've needed all along).

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9091351-baileys-deliciously-light-lavazza-iced-coffee/

Just in time for National Coffee Day on September 29^th, Baileys Deliciously Light and Lavazza are releasing five new cold brew coffee recipes featuring cream from Ireland and the rich cocoa and vanilla flavors of Baileys paired with Lavazza's line of four organic RTD Cold Brew coffee cans: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk. Whether you're new at whipping up your own coffee at-home or a self-proclaimed barista, there's sure to be something for you!

"Baileys Deliciously Light is such a delicious and versatile product, and paired with Lavazza's ready-to-drink cold brew cans provides a simple yet innovative way to treat yourself to an iced coffee anytime, anywhere," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "Iced coffee always comes down to personal preference so we're excited to partner with Lavazza to offer new and unique recipes for every type of coffee drinker perfect for various occasions including daytime celebrations, brunch and many more."

If you're in need of a Baileys and coffee restock, looking to gift the coffee aficionado in your life or just want to whip up some of the new cold brew coffee cocktails for your next get together, Baileys Deliciously Light and Lavazza in partnership with Cocktail Courier are releasing the Deliciously Light Cold Brew Kit so you can easily recreate the new recipes from the comfort of your own home. The cocktail kit includes a bottle of Baileys Deliciously Light, a variety pack of Lavazza's organic ready-to-drink Cold Brew cans, two tumblers to sip with friends, a milk frother, sphere ice cube mold, and garnishes to top it all off. Run, don't walk to CocktailCourier.com to purchase a kit of your own (must be 21+) while supplies last. 

"As the popularity of the year-round cold brew coffee drink continues to rise, we're thrilled to partner with Baileys Deliciously Light to offer original recipes that are easy-to-make yet elevated," says Jonathan Lehr, Marketing Director of Lavazza Group.. "The blend of Baileys' signature creamy flavors combined with Lavazza's premium organic ready-to-drink cold brew cans creates a melt-in-your-mouth-taste experience that we can't wait for everyone to try!"

Baileys Deliciously Light is the brand's lightest indulgence yet, made with 40% less sugar and 40% less calories than Baileys Original Irish Cream* and is currently available wherever fine spirits-based beverages are sold for a suggested retail price of $23.99 for a 750ml bottle. Enjoy Baileys Deliciously Light over ice, chilled, in a smoothie or with hot, iced or whipped coffee so you now have more occasions to treat yourself including daytime celebrations, brunch and many more. Lavazza's Ready-to-Drink Organic Cold Brew is the only one of its kind to be made with USDA Certified Organic, Rainforest Alliance Certified, 100% Arabica coffee. All four flavors are available for $3.49 MSRP and can be purchased at LavazzaUSA.com, Amazon.com, Eataly, Stop & Shop, Food Lion locations and more. For more information, please visit www.BAILEYS.com or LavazzaUSA.com.

Baileys encourages consumers of legal drinking age to treat themselves responsibly.

About BAILEYS Irish Cream Liqueur:

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (  NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Lavazza

Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 2.3 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse. It is active in all business sectors and has operations in 140 markets, with 9 manufacturing plants in 6 countries and over 4,200 collaborators all over the world. The Group's global presence is the result of over 125 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

About Cocktail Courier

Cocktail Courier offers a cocktail delivery service that includes all of the fresh ingredients and instructions needed to shake or stir professional quality cocktails in the comfort of your own home. Cocktail Courier eliminates recipe and ingredient hunting by sending you a pre-packed kit along with easy-to-follow, step-by-step instructions, turning you into a professional bartender in a matter of minutes, giving you access to some of the best cocktail recipes in the country. For more information about Cocktail Courier, please visit www.CocktailCourier.com.

Read More

Bardstown Bourbon Horse Soldier Barrel Strength Bourbon Whiskey Reserve Select

Bardstown Bourbon Horse Soldier Barrel Strength  Bourbon Whiskey Reserve Select 55%-ABV 750ml.

Read More

Whiskey & Wine Reunite in Sagamore Spirit's Latest Reserve Series Release: Sherry Finish Rye Whiskey

Available in limited quantities nationwide, this layered rye whiskey, rich with complex flavor, offers velvety notes of toasted almond, dried fig, and soft spice

BALTIMORE, Sept. 27, 2022 - PX Sherry wine from Spanish vineyards and golden brown rye whiskey in Maryland's distinct, approachable style are coming together once again in a limited-edition Sagamore Spirit Reserve Series Sherry Finish Rye Whiskey, announced today by the award-winning distiller.

Following a first, widely acclaimed limited release of a Sherry Finish in 2019, Sagamore Spirit's team of distillers set out to bring back this complex and layered whiskey to delight fans of the original and new ones alike. For this year's release, Sagamore Spirit aged its 4-year-old straight rye whiskey for an additional 18 months in 132-gallon PX Sherry barrels, coaxing forth a rye whiskey with velvety notes of toasted almond, dried fig, candied orange peel and soft spice. The structured oak profile of Sagamore Spirit's whiskey balances the bouquet of dried fruit and honey left from the PX Sherry wine, creating a complex, yet approachable, 106-proof rye.

"There's a long history of Sherry finishes in the Scotch world, but very few have been done with rye whiskey," said Brian Treacy, Sagamore Spirit's co-founder and President of Distillery Operations. "Our distilling team loves the pairing of the rich almond and fig flavors with the caramel, cinnamon, clove and peppercorn from our straight rye whiskey, so they welcomed the opportunity to bring back this delicious limited-edition rye."

Sherry Finish is part of the Sagamore Spirit Reserve Series, a collection of limited-edition Maryland-style rye whiskies that celebrate the legacy of Maryland distilling, with an unyielding focus on excellence from start to finish. Past releases include 8-Year-Old Rye Whiskey, Manhattan Finish and Rum Cask Finish.

This year's Sagamore Spirit Sherry Finish Rye Whiskey is as versatile as its predecessor. It can be savored neat, on the rocks, or mixed into a seasonal cocktail to welcome the coming of cooler weather. It is becoming available nationwide this month in 750ml bottles at a suggested retail price of $79. To find a bottle near you visit sagamorespirit.com/find-rye.

While Sherry Finish will only be available for a limited time, fans can enjoy Sagamore Spirit year-round with its Signature, Cask Strength, and Double Oak rye whiskies, the distillery's core offerings that are leading the Maryland-style rye revival across the country.

About Sagamore Spirit

Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening its collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers perfected rye whiskey for more than 150 years before Kentucky was founded.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 150 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's Signature 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.

Read More

Still 630 Oktoberfest Straight Whiskey

Still 630 Oktoberfest Straight Whiskey 45%-ABV 750ml.

 

Read More

Dewar’s Launches New Dewar’s 12-Year-Old Blended Scotch Whiskey

 

Double-aged for extra smoothness in first-fill Bourbon casks takes the DEWAR'S 12-Year-Old Blended Scotch Whisky to the next level

HAMILTON, Bermuda, Sept. 26, 2022 - DEWAR'S® Blended Scotch Whisky, the world's most awarded blended Scotch whisky, has unveiled the new DEWAR'S 12-Year-Old Blended Scotch Whisky. With a new look and feel, DEWAR'S 12-year-old has been taken to the next level with a whisky that balances complexity, flavor and smoothness.

Double-aging the whisky in hand-selected, first-fill American Oak Bourbon casks for the first time has created a distinctly different experience for drinkers, with a greater breadth and depth of flavor, and a radically richer mouthfeel. The new whisky builds upon the renowned DEWAR'S house style of floral, honeyed Highland whisky, with a hint of smoke.

Showcasing up to 40 of Scotland's finest single malt and grain whiskies, the new liquid was created by DEWAR'S Master Blender, Stephanie Macleod, who was recently awarded Master Blender of the Year for the fourth time by the International Whisky Competition. Stephanie Macleod comments: "Curiosity has been at the cornerstone of the DEWAR's brand since John Dewar created the first whisky in 1846. And that sense of curiosity has carried through to how my teams and I develop our whiskies today. It was only natural to experiment and craft a new element to the maturation process, which has resulted in a distinctly different tasting experience."

"Having been experimenting with the influence of cask types on flavor and texture for the last ten years, we knew the time was right to bring some of what we have learnt to our core range of whiskies. We wanted to take DEWAR'S 12-Year-Old to the next level and bring the joys of quality Scotch whisky to a new generation of drinkers. DEWAR'S whiskies have a characteristic floral and honeyed-style and we knew we could add a richer and more complex dimension through the use of first-fill American Oak Bourbon casks."

Macleod has created a more complex whisky: an aroma of apple, ripe peaches and hints of lemon zest; followed by floral, spice and rich fruit notes; with a robust finish of vanilla, butterscotch and a wisp of a smoke. Complementing the flavor notes is the richer, smoother and more balanced mouthfeel, creating an experience that will delight new and existing whisky drinkers alike.

Brian Cox, Vice President, DEWAR'S Scotch Whisky, North America commented: "The beauty of our Scotch whisky is the ability to bring the breadth of flavor – as well as the depth of flavor – from the variety of single malts and grains that we use to make it. This new expression of DEWAR'S 12-Year-Old is the epitome of what a high quality, pleasurable and indulgent Scotch whisky can be. Reimagining and relaunching this whisky has always been about one thing: delighting whisk(e)y drinkers. Whether you are a connoisseur looking to discover something new or are just seeking to share and enjoy with friends and family, we are certain that everyone will find something to savor and relish."

All DEWAR'S whiskies share one thing in common – they are double aged for extra smoothness, a maturation process specific to DEWAR's that was perfected by the first Master Blender, AJ Cameron. 2022 marks the 125^th anniversary since AJ Cameron became the first Master Blender in 1897.

The new DEWAR'S 12-Year-Old Blended Scotch Whisky is presented in a new, premium clear glass bottle with a modified base, label and enclosure.

DEWAR'S 12-Year-Old Scotch Whisky is now available at spirits retailers nationwide with an SRRP of $29.99 USD for 750ml and can be preordered at 12.dewars.com and purchased at all fine wine and spirit retailers, and online.

ENJOY RESPONSIBLY ©2022 DEWAR'S BLENDED SCOTCH WHISKY 40% ALC. BY VOL

IMPORTED BY JOHN DEWAR'S & SONS COMPANY, CORAL GABLES, FL

About DEWAR'S 
Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets interna-tionally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZA-DORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAW-SON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs nearly 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited.

Read More

WhistlePig The Boss Hog Siren’s Song IX Straight Rye Whiskey

WhistlePig The Boss Hog Siren’s Song IX Straight Rye Whiskey finished in Creek Fig Nectar & Scratch Tentura Barrels 53.1%-ABV 750ml.

Read More

Wolverine, Buffalo Trace, and Huckberry Collaborate to Create a Special-Edition Wolverine 1000 Mile boot

Made in the USA, the boot will exclusively be available on Huckberry.com

 

ROCKFORD, Mich., Sept. 22, 2022Today, Wolverine, the 139-year-old boot and clothing brand, Buffalo Trace, the flagship bourbon from the world's most award-winning distillery, and Huckberry, the men's online retailer, are coming together to launch a special-edition Wolverine 1000 Mile boot exclusively available on Huckberry.com. Designed in Michigan and handmade in Arkansas, the tan leather boot celebrates American craftsmanship and three American-born brands.

 

Wolverine, Buffalo Trace, and Huckberry collaborate to create a special-edition Wolverine 1000 Mile boot

"These boots truly encapsulate the heritage and quality our brands are collectively known for," says Scott Schoessel, VP of Global Marketing at Wolverine. "Through the design process, our team thoughtfully added unique details of each brand. We couldn't be more excited to celebrate these boots with our consumers during National Bourbon Heritage Month."

The Wolverine 1000 Mile x Buffalo Trace for Huckberry Wedge Plain-Toe Boot incorporates the classic features Wolverine is known for combined with elements that incorporate all brands into one stylish boot. The tongue of the boot is adorned with a gold foil Buffalo Trace logo while the back heel is stamped with the Huckberry tree icon. The boots are carefully crafted by hand and made to last for years of wear while providing the comfort you'd expect with a wedge outsole boot.

"We are thrilled to collaborate with Wolverine and Huckberry for this truly one-of-a-kind boot," said Sara Saunders, Vice President of Global Marketing for Buffalo Trace. "Bourbon drinkers choose Buffalo Trace for its hand-crafted, uncompromised quality and consistency, all of the same equities that Wolverine poured into this product. We know our fans will love it."

Beginning today, the Wolverine 1000 Mile x Buffalo Trace for Huckberry Wedge Plain-Toe Boot is available in limited quantities on Huckberry.com for $425.

ABOUT WOLVERINE

Wolverine, the 139-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed nearly $2 million over the last 5 years to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. ( NYSE: WWW)

ABOUT BUFFALO TRACE DISTILLERY

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery's rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 35 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/media

ABOUT HUCKBERRY

Huckberry is an award-winning men's retailer and digital magazine on a mission to inspire and equip adventures near and far. Millions of people look to Huckberry as a trusted resource for emerging brands, gear, and lifestyle inspiration. With top-notch products, unique collaborations, industry-leading content, and a die-hard customer base—Huckberry is building the most loved men's retailer in the world.

Huckberry is headquartered in Austin, TX, with offices in San Francisco, CA, and Columbus, OH.

Follow along at @huckberry on Instagram, YouTube, Facebook, Tiktok, and www.huckberry.com.

Read More

Redemption Launches Sur Lee Straight Rye Whiskey, a First-of-Its-Kind Innovation

Old world French winemaking meets 95% rye whiskey to deliver an unparalleled bold, rich and smooth whiskey experience.

STAMFORD, Conn., Sept. 21, 2022 - Continuing the brand's commitment to deliver rare and unique rye-forward offerings, Redemption Whiskey announces the release of the latest addition to the brand's highly sought after award-winning Specialty Series: Redemption Sur Lee Straight Rye Whiskey. Redemption Sur Lee was created utilizing a first-of-its-kind whiskey-making technique inspired by the French sur lie winemaking process and designed to add layers of complexity and roundness.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9090551-redemption-launches-sur-lee-straight-rye-whiskey/

The resulting whiskey is an entirely unique expression of rye, with rich taste, buttery notes, a silky finish and a hint of rye spice.

This whiskey innovation begins with Redemption's award-winning classic pre-Prohibition rye mash bill, which boasts a rye content of 95%. Redemption then broke conventional whiskey-making norms by adding the flavorful backset that comes off the still during distillation, called the "whiskey lees," into the barrels before aging. By periodically rotating the barrels during the aging process, the "lees" and whiskey continually interact and naturally infuse the whiskey with even more flavor. The "sur lee" method invigorates the rye's complexity to further enhance and develop the whiskey. Before bottling, Sur Lee is non-chill filtered to maintain optimal flavors and aromas. The end result is a whiskey that's deep and complex with a floral upfront, nutty backdrop and decadent, buttery notes of toasted marshmallow, maple and nutmeg, balanced with a lingering spicy finish.

Said Tom Steffanci, President of Deutsch Family Wine & Spirits, which produces Redemption: "At the beginning of our creation process, we were curious to see what flavors would be imparted if we applied a technique similar to the French winemaking sur lie process to our amazing classic rye mash bill. We spent a lot of time adjusting the approach to get it just right and we are delighted with the delicious outcome. I can't wait to hear from consumers once they have the opportunity to taste it."

Redemption Sur Lee is best enjoyed neat or on the rocks. The striking bottle design, featuring a silkscreen label and metallic accents, artistically explains Sur Lee's ground-breaking process, beautifully showcasing how the old-world winemaking process was applied to transform the whiskey.

Redemption Sur Lee Straight Rye Whiskey, a very limited release, is available in NY, DE, FL, CA, TX, and MA, from October 1^st and while supplies last with a suggested retail price of $59.99/750 ML.

In addition to this newest release, the Redemption Specialty Series portfolio includes the award-winning Redemption Cognac Cask Finish, Redemption Wheated Bourbon, Redemption Rum Cask Finish, and Redemption High Rye Bourbon Single Barrel Select. Whiskey lovers are also invited to enjoy the award-winning Redemption Rye, Redemption High Rye Bourbon, and Redemption Bourbon classic whiskeys, and coveted Limited Edition Barrel Proof offerings.
To learn more, click here.

About Redemption Whiskey

Redemption is leading the rye revival, with a full range of bold and spicy super-premium award-winning whiskeys that are masterfully aged and blended. Nearly lost for a century, modern drinkers are rediscovering rye's spicy, rebellious nature, complex enough to be enjoyed neat, with a strong enough backbone to stand up in cocktails. It is a classic American comeback story, one that is only just beginning as Redemption continually pushes boundaries – and expectations – in whiskey innovation. Redemption Whiskey has been named a Hot Prospect Brand by Shanken's IMPACT three consecutive years (2018-2020), the 2022 World's Best Bourbon (2022 San Francisco Spirits Awards) and is the 2021 Rye Whiskey Brand of the Year according to the NY International Spirits Competition. www.redemptionwhiskey.com

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a spirits portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ]; [ yellow tail ] Pure Bright; California: Bellacosa; Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake; The Calling; France: Beau Joie Champagne, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka and Gray Whale Gin. www.deutschfamily.com

©2022 Deutsch Family Wine & Spirits, Stamford, CT. Straight Rye Whiskey. 47% Alc./Vol. 94 Proof. Please drink responsibly.

Read More

Bourbon Investment Firm CaskX Secures Exclusive U.S. Distribution Rights to Sell 72 Year-Old Single Malt Scotch Whisky From Legendary Label Gordon & MacPhail

With Only 290 Bottles Produced, the Limited Allocation of Glen Grant Bottles Valued at More Than $68,000 are Expected to Sell Out Quickly

LOS ANGELES, Sept. 26, 2022 CaskX, a pioneer and market leader in the sale of barreled bourbon investments, announced today that it is selling a limited allocation of 72-year-old single malt Scotch-Whisky from Scotland-based Gordon & MacPhail as a perk to its investor customer base. Recorded as one of the top 5 oldest whiskies globally, each 700ml bottle of the single malt Scotch-Whisky Glen Grant range was distilled in 1948 at the Milton Distillery and matured in an American oak ex-Sherry cask and is valued at more than $68,000 (USD) and includes 5 years storage and insurance. The company anticipates that it will quickly sell out of its limited allocation. Any remaining bottles will be offered and sold to potential investors of its bourbon casks, which the firm acquires from southern distilleries including Jackson Purchase and Kentucky Artisan Distillery.

Rare single malt whisky bottles are among the most prized and highly desirable investment opportunities in the world today. At a Bonham's auction in Hong Kong earlier in 2022 a bottle of Glen Grant 72 fetched more than $100,000 (USD). CaskX has managed to secure a limited allocation of bottles from Gordon & MacPhail to offer to select collectors and investors. These bottles are typically only sold at auction and rarely seen for sale otherwise. Bottled at 56.2% ABV, the whisky is packaged in a Dartington Crystal decanter that features a design to represent the age of the cask and is inspired by a tree's annual growth rings. When it comes to flavor, this whisky offers a multitude of unique notes that set it apart from any other that has come before. On the nose, the whisky has aromas of Christmas cake moistened with oloroso Sherry, with a slightly burnt base. On the palate, drinkers will find 'a sweet taste at the start and a tannic, dry kick to finish with a surprising punch of spice, whispers of espresso and deep dark chocolate.'

"With only 290 bottles produced of the Gordon & MacPhails' 72 Glen Grant single malt Scotch-Whisky we are absolutely sure this will be one of the best perks afforded to our loyal customer base that are also connoisseurs of spirits from all parts of the world," said Jeremy Kasler, CEO and founder of CaskX. "Our expectation is that our limited allocation of the 72 year-old bottles will be quickly sold out once offered to our customers and potential investors, with plans for an event later in the year to celebrate."

How CaskX's Investment Model Works

CaskX begins by working with clients to build a portfolio of barrels, also known as casks, based on the investor's desired objectives. By selecting barrels from specific regions, distilleries, and vintages an investor can achieve the right combination that manages risk, offers the desired holding period, and is projected to achieve target returns. Upon purchasing a suitable portfolio, investors receive certificates for each of the barrels which prove their ownership rights and can be used to transfer the barrels in the event of a future sale. All barrel investments are then stored at a government-regulated warehousing facility at either the distillery or a third-party storage provider until the barrels are either bottled or sold to another party. Investments are also fully insured to protect investors from an unforeseen disaster or loss. By investing in whiskey barrels investors can help the industry grow by providing cash flow to distilleries in advance of the whiskey being of adequate age for release as bottles.

About CaskX

Founded in 2020 by entrepreneur and long-time businessman Jeremy Kasler, CaskX is a global firm that specializes in building investment portfolios of barreled bourbon and scotch for investors around the world. Capitalizing on the underserved market niche of alternative investing in the barreled spirits market, CaskX works directly with distilleries to purchase and store their barrels, connecting those offerings with accredited investors who purchase a portfolio of barreled spirits to hold for future resale or bottling. The company maintains offices in Australia, Hong Kong, and the United States. More details about the firm can be found at www.caskx.com.

Read More

Mango Bottling Fuckin’ Spirits Fuckin’ Whiskey

Mango Bottling Fuckin’ Spirits Fuckin’ Whiskey 40%-ABV 750ml.

Read More

The GlenAllachie Single Ruby Port Cask

The GlenAllachie Single Ruby Port Cask Speyside Single Malt Scotch Whiskey 57.8%-ABV 750ml.

Read More

GT Spirits Good Trouble Kentucky Straight Bourbon Whiskey

GT Spirits Good Trouble Kentucky Straight Bourbon Whiskey Limited Edition Small Batch 46%-ABV 750ml.

Read More

GEORGE DICKEL AND SOCIAL HOUR BRING BACK AWARD-WINNING, AUTUMNAL INSPIRED WHISKEY SOUR OFFERING

---

In celebration of fall and its iconic flavors, the Harvest Whiskey Sour is returning to shelves!

NEW YORK, Sept. 20, 2022- With the official kick start of fall right around the corner, people are looking forward to the return of seasonal cocktails. While there traditionally have not been many fall-inspired takes on classic cocktails available for people to enjoy at home, George Dickel and Social Hour, the pioneering craft canned cocktail brand, are bringing the Harvest Whiskey Sour canned cocktail back to make enjoying an autumn-inspired craft cocktail from home easier than ever before. With the return of this release, fans of craft cocktails don't have to sacrifice quality for convenience, as this offering exemplifies the high standard expected from these brands. This year, the Harvest Whiskey Sour received a score of 95 points from the prestigious Ultimate Spirits Challenge Competition, being designated as a Top 100 Spirit and earning the Chairman's Trophy for best ready-to-drink whiskey cocktail.

Uniquely, Harvest Whiskey Sour is made using 13-year-old George Dickel Tennessee Whisky (from distilling season Spring 2007) and makes it easy to enjoy a seasonal craft cocktail at home.

"Releasing the Whiskey Harvest Sour with Social Hour was our first venture in the canned cocktail space. We were thrilled with the initial reception and are excited for its return this fall," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "For the perfect whisky sour, you need a bold, complex whisky that's able to stand out among the other flavors. The whisky we chose once again has been aged 13 years, bringing a level of maturity people typically don't see in prepared cocktail offerings."

"Fall-centric spins on the whiskey sour were always one of the most popular seasonal cocktails when I was bartending. The Harvest Whiskey Sour is designed to give a craft cocktail experience from the comfort of home," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails. "You can enjoy this by simply pouring over ice and adding a seasonal garnish like apple slices or cinnamon sticks."

The Harvest Whiskey Sour boasts a delicious combination of honeycrisp apple, Meyer lemon, cinnamon, maple and a touch of cardamom. The Harvest Whiskey Sour will be available for purchase at retail locations in the New York City area. Consumers outside of New York can purchase the offering online on the Social Hour website. This limited time offering has a suggested retail price of $28 for a 4-pack. At 250 mL, the Harvest Whiskey Sour includes three servings per can.

No matter how you choose to celebrate the start to the fall season or enjoy the new Harvest Whiskey Sour, please remember to drink responsibly.

About Social Hour

Social Hour is a line of craft canned cocktails created by two of the world's most respected bartenders, industry legend Julie Reiner and bartending veteran, Tom Macy. Featuring six expressions – including the Gin & Tonic and Whiskey Mule, which are made with premium local spirits from New York Distilling Company, and the Prizefighter and Allora Spritz, made with bitter liqueurs from Faccia Brutto spirits – Social Hour is designed to honor the ritual of gathering together with friends, over world-class drinks. For more information visit www.socialhourcocktails.com and follow on social media @socialhourcocktails.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange ( NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Read More

Historic Bourbon Brand to Re-Enter the American Whiskey Market

STANFORD, Ky., Sept. 20, 2022 -- Historic whiskey brand Fortuna Bourbon is set to re-enter the market for the first time in over 50 years.

Operating from the late 1800's until the mid 1960's, Fortuna was once a prolific and known brand throughout America. After shuttering their doors during the dark days of whiskey, the brand is now being revitalized for a new generation of whiskey lovers.

Fortuna is being revived by the people behind Rare Character, an emergent brand founded in 2021 by industry veterans Pablo Moix and Peter Nevenglosky. Joining them in 2022 is Andy Shapira, an industry expert who gained invaluable experience and insight while working and growing up in his family's three-generation legacy business Heaven Hill Distilleries.

Fortuna was originally founded by Phil Hollenbach, a German immigrant, in the late 1800's. Hollenbach found success in Kentucky by bringing "A Taste of Good Fortune" to all with his remarkable bourbon.

Through extensive research including correspondence with members of the Hollenbach family, this iteration of the brand aims to recreate the essence of Fortuna at its peak in the 1880s, down to the branding, bottles, and bourbon itself.

"We were fortunate to have had access to a few vintage bottlings of Fortuna, as well as the Hollenbach's original flagship brand Glencoe," said Shapira. "This helped produce a flavor profile to shoot for and shape the way we approach meticulously selecting the six barrels that make up each batch of Fortuna. We are proud of the results."

The whiskey is a blended Kentucky Straight Bourbon Whiskey, 102 proof, aged a minimum of 6 years. "It's so perfectly balanced it's crushable," explained co-founder Pablo Moix. "I come from a bar background, so I just approached it the same way I would do cocktails."

Moix, Nevenglosky, and Shapira are no strangers to whiskey; they're responsible for Rare Character Whiskey, one of the fastest growing whiskey brands in America. Through exclusive single barrel releases and innovative product lines such as The Finishing Series and The Native Wood Series, Rare Character has quickly become known in whiskey communities.

Fortuna is available to purchase via seelbachs.com in nearly all 50 states, and kandlwines.com for customers in California. MSRP is $84.99.

To learn more about Fortuna and its history, visit fortunabourbon.com and follow @fortunabourbon on Instagram. The brand plans to release new products in 2023 as well.

Read More

BAILEYS INTRODUCES NEW LIMITED TIME OFFERING, BAILEYS S'MORES, AND OFFERS S'MORE WAYS TO TREAT YOURSELF THIS FALL!

The Classic Campfire Treat Meets the Iconic Taste of Baileys Original Irish Cream Liqueur

NEW YORK, Sept. 8, 2022 - S'mores galore! Move over pumpkin spice, s'mores is set to be the latest fall flavor trend as temperatures cool off and the cozy vibes officially kick in. This season, Baileys is giving you s'more ways to treat yourself with the new, limited time offering Baileys S'mores Irish Cream Liqueur, an indulgent take on the classic campfire treat. So don't worry about dusting off those hiking boots and brushing up on your fire-making skills. Baileys S'mores makes it easier than ever to kick back and indulge with friends and family from the comfort of your own home (or backyard) – no gear necessary.

 

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9085451-baileys-smores-irish-cream-liqueur-and-baileys-smore-skillet-kit-with-smoreology/

Made with the iconic taste of Baileys Original Irish Cream Liqueur, Baileys S'mores blends the nostalgic flavors of toasted marshmallows and sweet graham crackers with a rich chocolate finish for a truly unique, melt-in-your-mouth Baileys taste experience. Whether enjoyed neat, with whipped coffee or even in a marshmallow shot, Baileys S'mores gives you more ways to enjoy the classic treat anytime, anywhere!

And if sipping Baileys S'mores is having you long for your favorite campfire indulgence, Baileys is serving up yet another way to treat yourself by partnering with Los Angeles-based artisan s'mores bakeshop, S'moreology, to curate a one-of-a-kind Baileys S'mores Skillet Kit perfect for fall gatherings.  The Baileys S'mores Skillet Kit includes all of the ingredients to bake a s'mores dip including a mini cast iron skillet, Baileys-infused marshmallows (non-alcoholic), chocolate bars, graham crackers (for dipping) and marshmallow skewers along with two mugs to recreate the ultimate s'mores treat to pair perfectly with a Baileys S'mores cocktail, now available for online nationwide shipping at Goldbelly.com until supplies last.

"As s'mores are more popular than ever, we're thrilled to introduce Baileys S'mores to help consumers (21+) enjoy the nostalgic treat while providing new and unique ways to indulge," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "We encourage consumers to celebrate the 'season' responsibly and treat themselves to Baileys S'mores with friends and family."

Baileys S'mores is available nationwide for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle. For more information, please visit www.BAILEYS.com.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange ( NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About S'moreology 
S'moreology was created with the intent of bringing a fun memory back to life using wholesome and hand-crafted ingredients in a new and unique way. The concept began in February 2018 when Noelle and Amy Ramirez wanted to start a new venture to bring people together through artisan treats. The dream was to reintroduce s'mores in a new, gourmet and wholesome way like you've never seen before.

They spent weeks creating recipes, menus, and a brand. After many R&D sessions, taste tests and photoshoots, S'moreology officially launched in June 2018.  Their hand-crafted s'mores were an immediate hit and long lines formed to try their unique s'more combinations.  In June 2021, S'moreology officially opened its first brick and mortar in West Covina, Ca. In addition to the storefront location, S'moreology offers private catering and ships Smore's Kits nationwide.

Visit S'moreology at www.smoreology.com for more information.

Follow S'moreology on Instagram: @Smoreology

Read More

Old Elk Richardson Reserve Straight Rye Whiskey Finished In Rum Barrels

Old Elk Richardson Reserve Straight Rye Whiskey Finished In Rum Barrels 55%-ABV 750ml.

Read More

Dough Ball Whiskey Unleashes the Dough-Bauchery with a 12-Campus College Tailgate Tour

Kicking-off on Saturday, September 10 at San Diego State University, The Dough Ball College Tailgate Tour Features Sampling Opportunities, Pre-game Tailgate Pop-ups and Post-game Parties at Local Bars

LAS VEGAS, Sept. 7, 2022  - Dough Ball–the award-winning and delicious cookie dough flavored whiskey that delivers on taste and a good time–is embarking on a College Tailgate Tour consisting of 36 home football games, across 12 top universities in seven states. The Dough Ball College Tailgate Tour runs September through November 2022 and follows the brand's recent U.S. expansion earlier this year.

"This fall's College Tailgate Tour offers an opportunity to introduce Dough Ball to more consumers in an environment that lends itself to the brand essence of unleashing the Dough-Bauchery," said Joey Parris, Chief Marketing Officer of MPL Brands. "2022 has been an exciting year for Dough Ball as the brand continues to grow in popularity and expand its availability across the country. We are thrilled to set out on the Dough Ball College Tailgate Tour and invite Game Day goers to indulge in a good time with our delicious cookie dough flavored whiskey."

Throughout the tour, Dough Ball will host interactive tailgate pop-ups at 13 select games. Open to game attendees, as well as the general public who are ages 21 and older, Dough Ball's tailgate pop-ups are free to attend. Guests will enjoy complimentary Dough Ball shots and signature cocktails, alongside music, corn hole, shot skis and merchandise giveaways. Win or lose, the good flavors and good times will continue with a post-game party, hosted by Dough Ball at a local bar. Details for each post-game party will be available at the corresponding tailgate pop-up that day.

Dedicated Dough Ball tailgate pop-ups will appear at the following games:

• September 10: Idaho State University at San Diego State University
• September 17: Oklahoma University at University of Nebraska, Lincoln
• September 24: University of Arkansas at Texas A&M, Dallas
• October 1: Arizona State University at University of Southern California, Los Angeles
• October 8: The University of Iowa at University of Illinois University, Urbana-Champaign
• October 15: Clemson University at Florida State University, Tallahassee
• October 22: The University of Southern Mississippi at Texas State University, San Marcos
• October 29: University of Georgia at University at Florida, Jacksonville
• October 29: University of of Southern California at University of Arizona, Tucson
• November 5: University of California Los Angeles at Arizona State University, Tempe
• November 5: Penn State at Indiana University, Bloomington
• November 12: University of South Carolina at University of Florida, Gainesville
• November 26: Baylor University at University of Texas, Austin

For the remaining games on the tour, Dough Ball will deploy its "Street Team" to be on the ground with sampling opportunities and giveaways. For tour updates and more information on Dough Ball, visit www.doughballwhiskey.com and follow the brand on social at @doughball_whiskey. Dough Ball is available in 28 states at major retailers such as Walmart, Kroger, Bevmo, Total Wine, Hy-Vee, and Safeway, for a suggested retail price of $29.99.

About Dough Ball:

Launched in August 2021, Dough Ball is a new flavored whiskey from MPL Brands, one of the fastest growing beverage companies in the United States. Featuring notes of buttery vanilla, chocolate and caramel, smoothed out with hints of butterscotch, Dough Ball exudes flavors of warm cookie dough goodness in a delicious, 70-proof whiskey. Unapologetically unique, versatile and approachable, this cookie dough whiskey can be enjoyed as a shot, sipped or mixed in a cocktail. For more info, visit www.doughballwhiskey.com and follow along on social at @doughball_whiskey.

About MPL Brands NV:

MPL Brands NV is a privately held import, distribution, marketing and sales company for innovative premium alcohol beverages. Dedicated to making award winning, ready-to-drink wine-based products, tequilas, hard seltzers and other ready-to-drink offerings, the MPL mission is innovation, quality and consistency.

Read More

Woodinville Moscatel Finished Straight Bourbon Whiskey National Release

WOODINVILLE, Wash., Sept. 7, 2022  This month, Woodinville Whiskey will release its Special Limited Release Woodinville Moscatel Finished Straight Bourbon in 23 markets (MSRP $99.99 per bottle). At the time of its distillery-only release last fall, the Woodinville 2021 Harvest Release was the first Moscatel Finished Straight Bourbon in the American Whiskey category. The whiskey was introduced exclusively at the Distillery Tasting Room in Washington state last September.

Woodinville Moscatel Finished Straight Bourbon is Woodinville's fully mature, Flagship Straight Bourbon Whiskey transferred into 10-year-old, 200-gallon Moscatel de Setúbal barrels for "finishing". Moscatel de Setúbal is a rare, fortified wine produced on the Setúbal Peninsula of Portugal, a region known for its ideal climate for producing these wines. This "finishing" process adds notes of dried apricot and orange peel, with a honey and toffee sweetness. Candied nuts and a hint of fennel greet you for a lingering finish.

As the 2021 Washington state Harvest Release, Woodinville Moscatel Finished Straight Bourbon was named one of the "Best New American Double-Barrel Whiskies of 2021" by Nicolas Stecher in Maxim. For Uproxx's "Best Bourbon Whiskey Blind Taste Test" in February, Zach Johnston of Uproxx wrote, "Tasting Notes: There's a mix of chocolate powder, apricots, and orange that's tempered by five spice and a hint of wet reeds. Sweet and floral honey opens the palate up to Almond Roca (gotcha!) and peach pits. Ripe plums with more of those wet reeds drive the finish towards soft leather, more stone fruit, and a slightly spicy tobacco chew. My Guess: This is a Woodinville bourbon… that Almond Roca flavor note is very Seattle and gives it away instantly."

Woodinville's online Product Locator will assist in locating bottles of this Special Limited Release: https://www.woodinvillewhiskeyco.com/product-locator/ .

About Woodinville Whiskey Company

Woodinville Whiskey Company (www.woodinvillewhiskeyco.com) is a craft distillery founded by two longtime friends and residents of the Woodinville area, Orlin Sorensen and Brett Carlile under the mentorship of an industry icon, the late David Pickerell, former Master Distiller for Maker's Mark. Woodinville is Washington state's largest craft distillery, handcrafting all of its products from 100% locally sourced grains from the Omlin Family Farm in Quincy, Washington.

Their single farm, flagship products, Woodinville Straight Bourbon Whiskey, and Woodinville Straight 100% Rye Whiskey were both awarded "Craft Whiskey of the Year" in their respective categories by the American Distilling Institute in 2016 and 2017, a national competition with over 500 spirits entries from around the country. In March of 2020, the San Francisco World Spirits Competition also gave the competition's highest honors to Woodinville's Flagship Bourbon Whiskey with a Double Gold medal and the title of "Best Straight Bourbon Whiskey of 2020". In addition, it performed incredibly in Fred Minnick's "Pappy vs. the Field" blind tasting and Minnick also named it "Best Bourbon Outside Kentucky" in 2019. Last year Forbes reported that Woodinville "may just be the best craft whiskey in America." And in May, Woodinville Flagship Straight 100% Rye Whiskey earned Double Platinum honors in the American Spirits Council of Tasters 2022 ASCOT Awards.

In 2017 Woodinville joined Moët Hennessy, the wine and spirits division of LVMH (Louis Vuitton Moët Hennessy), the world's leading luxury goods company, with Orlin and Brett still at the helm. Woodinville Whiskey is available in Washington state, Alaska, Arizona, California, Colorado, DC metro, Florida, Georgia, Idaho, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Nebraska, Nevada, New York, North Carolina, Ohio, Oregon, South Carolina, Texas and Wisconsin. The state-of-the-art distillery and tasting room in Woodinville, completed in 2014, is home to exclusive new launches like its annual Harvest Release in the fall. Private tours led by a distiller are available, when scheduled in advance. The distillery is open 7 days a week. Woodinville PR: Kat Spellman, (206)755-2341, spellman@woodinvillewhiskeyco.com.

Read More

Glenmorangie The Original 10-Year Bourbon Cask Highland Single Malt Scotch Whiskey

Glenmorangie The Original 10-Year Bourbon Cask Highland Single Malt Scotch Whiskey 43%-ABV 1-liter.

Read More

Axe Man Whiskey: Latest Collaboration By Foundry Distilling Co. and Surly Brewing Co.

West Des Moines, Iowa (September 8, 2022) – Foundry Distilling Co. and Surly Brewing Co. have done it again–collaborating to create a truly unique spirit. Their latest concoction is called the Axe Man American Malt Whiskey, distilled from the wort of Axe Man IPA beer. Foundry Distilling will release this whiskey on September 17th, 2022.

“We are very proud of this whiskey release in partnership with Surly Brewing Company,” said Scott Bush, owner of Foundry Distilling Company. “Axe Man Whiskey, at 96 proof, is an incredibly unique and wonderful whiskey. It is a one-time release that you won’t want to miss.”

The essence of Surly’s Axe Man IPA has been distilled into an American single malt whiskey with every ounce of the aromatic nature as its beer counterpart. Surly brought the beer’s wort to Foundry Distilling, where it was fermented, distilled, and aged for 28 months in new 30-gallon American Oak barrels to produce the malt whiskey. In total, the distillery will make 1,000 cases in a limited run.

Axe Man American Malt Whiskey Tasting Notes:
Aroma: Vanilla, Straw, Banana
Tasting: Clove, Pear, Peppercorn
Finish: Warm cinnamon, Pie crust

Foundry Distilling is hosting an Axe Man American Malt Whiskey release party at their distillery in Historic Valley Junction, Iowa, on Saturday, September 17th, from 10 a.m. to 1 p.m. This event is open to the public, and the first 100 attendees will get a complimentary branded rocks glass. People can sample Axe Man Whiskey and Axe Man IPA at the event while meeting with Foundry Distilling’s owner and production team. Attendees can even participate in axe throwing at the event.

Those looking to secure a bottle of this one-of-a-kind whiskey before the launch date can do so by pre-ordering online at BrewerDistillerAlliance.com. People who pre-ordered this whiskey will have to claim their bottle at the Foundry Distilling location within two weeks from the release date.

This collaboration with Surly Brewing was made possible through Foundry Distilling’s Brewer- Distiller Alliance initiative, which aims to work with notable breweries across the nation to produce remarkable, distinctive whiskeys from their beer recipes. Foundry Distilling and its partners have generated a diverse collection of exclusive limited-edition whiskeys.

This release represents the second collaboration between Foundry Distilling and Surly Brewing. In July 2021, the Brewer Distiller Alliance launched Furious American Malt Whiskey. The whiskey was based on the brewery’s immensely popular Furious IPA beer.

For more information about the Axe Man American Malt Whiskey or the Brewer-Distiller Alliance, visit FoundryDistillingCompany.com/Axe-Man-IPA.

About Surly Brewing Co
It’s Surly’s mission to deliver true flavor, an irreverent attitude, must-have beers, and world-class experiences to its fans. From their 2004 start in a converted abrasives factory in Brooklyn Center, Minnesota, Surly has grown into one of the premiere destination breweries in the country. Along the way, they earned countless medals from the Great American Beer Festival and the honor of being awarded the Best Brewery in America. Surly is known for bold and uncompromising beers that don’t adhere to strict style guidelines, such as Furious IPA, Grapefruit Supreme, Axe Man IPA, and Abrasive Double IPA. Often polarizing but never
compromising, Surly knows their beers aren’t for everyone. They’re for you. You do enough settling in life. Don’t settle. Get Surly. To learn more, click here.

About Foundry Distilling Co.
Foundry Distilling Co. strives to be one of the most innovative distilleries in the world by providing unique products, offering once-in-a-lifetime experiences, like our Private Barrel Club, and collaborating with an alliance of nationally recognized breweries known as the BrewerDistiller Alliance. Their flagship product, The Real Stuff, is made from a mash of grain and cane and aged in charred oak kegs and is an attempt to recreate the actual process used to make the legendary “off-the-farm” spirit of rural Iowa farmers. To learn more, please visit
FoundryDistillingCompany.com.

Read More

GEORGE DICKEL EXPANDS AWARD-WINNING BOTTLED IN BOND WHISKY SERIES WITH NEW OFFERING

This morning, George Dickel announced the brand is adding to its highly acclaimed, award-winning Bottled in Bond Whisky Series with George Dickel Bottled in Bond Fall 2008, Aged 13 Years.

What makes this whisky so special? Well, to start off it’s the latest to join the brand’s award-winning Bottled in Bond series led by Cascade Hollow Distilling Co. General Manager and Distiller, Nicole Austin, and follows George Dickel Bottled in Bond Spring 2007, Aged 13 Years winning Double Gold at the San Francisco World Spirits Competition and receiving a score of 95 at the Ultimate Spirits Challenge this year. It’s also a Bottled in Bond Whisky, and as you may know, the Bottled in Bond Act of 1897 was enacted in order to help guarantee a spirit’s authenticity and level of quality. In today’s world where consumers are craving more and more transparency, Bottled in Bond spirits are starting to make more of a resurgence.

To be labeled as Bottled in Bond, a spirit must be aged and bottled according to a special set of regulations from the U.S. Government that includes:

• Be the product of one distillation season by one distillery (George Dickel Bottled in Bond has been distilled by Cascade Hollow Distilling Co. at Cascade Hollow Distillery, DSP-TN-2, during the fall season of 2008)
• Be stored in oak containers a federally bonded warehouse under U.S. government supervision (George Dickel Bottled in Bond was stored at Cascade Hollow Distillery in Tullahoma, TN) for at least four years (13 years old)
• Be bottled at 100 proof (50% ABV) and reduced in proof only by the addition of water to not less than 100 proof

Looking to get ahead on your fall cocktail roundups or Holiday Gift Guides this year? This is a perfect go-to if you’re looking for a classic whisky cocktail or for something to pick up for the big whisky fan in your life. The bottling joins an award-winning collection that has earned numerous industry accolades, highlighted by George Dickel Bottled in Bond Fall 2005, Aged 13 Years winning the coveted “Whisky of the Year” award from Whisky Advocate in 2019.

Starting this month, consumers can find George Dickel Bottled in Bond Fall 2008, Aged 13 Years rolling out in stores near them for a suggested retail price of $44.99.

Personal Preference Manhattan Recipe

● 1 oz George Dickel Bottled in Bond Fall 2008, Aged 13 Years

● .25 oz Sweet Vermouth

● .25 oz Dry Vermouth

● Dash aromatic bitters

● Cherry garnish

Read More

Rogue Expands Award-Winning Dead Guy Whiskey Portfolio with New Look and Expressions

NEWPORT, OR  (September 7, 2022) — Rogue Ales & Spirits is unveiling a new custom bottle for its award-winning American Single Malt, Dead Guy Whiskey, and expanding the portfolio with the release of new Dead Guy®

Whiskey expressions - Dead Guy Whiskey Stout Cask Finished (originally Rolling Thunder Stouted Whiskey) and Dead Guy Whiskey Wine Cask Finished (a brand new expression).

“Fifteen years after we first bottled Dead Guy Whiskey, we are thrilled to expand our American Single Malt portfolio,” says Steven Garrett, VP of Business Development. “As a leading producer of American Single Malt in the country, it is a wonderful time to add new expressions and double down on this emerging category that we’ve been working to perfect for almost two decades.”

Rogue first released Dead Guy Whiskey in 2006 and it quickly became their most popular whiskey. This one-of-a-kind whiskey is pot distilled from 100% malted barley at Rogue’s distillery on the Oregon Coast. The climate in Newport, Oregon is mild, and the fresh ocean air is perfect for whiskey to breathe as it ages, a process known as “ocean aging.” This unique process imparts the smooth, rich taste Dead Guy is known for.

“For our Wine Cask Finished expression we sourced freshly dumped wine barrels from the reputable King Estate Winery in Eugene, Oregon. Bold fruit notes are accentuated by a rush of dark plum, tobacco and peppercorn in this one-of-a-kind whiskey,” adds Garrett. “The Stout Cask Finished is so uniquely Rogue, utilizing barrels we make by hand at our onsite cooperage that previously aged a stout beer that we brewed at our brewery. This whiskey has won best craft distilled whiskey at the highly acclaimed San Francisco World Spirits competition two of the last four years and is a real testament to everything we do at Rogue, from distilling to coopering to brewing.”

In addition to the new core line of whiskeys, a Single Barrel Project series is soon to follow to showcase the unique barrels being built at Rogue’s onsite cooperage.

To further celebrate Dead Guy Whiskey, an ideal spirit for Halloween, Rogue is hosting its first-ever Spooky Cocktail Contest. Those over 21 are invited to create a unique recipe using Dead Guy Whiskey by October 10or the chance to win $2,500. Visit deadguywhiskey.com to enter and learn more.

PRODUCT FACTS: Dead Guy Whiskey

●       Taste: Fruity and bright, settles with hints of dark cocoa, vanilla and molasses.

●       40% ABV

●       80 proof

●       Format: 750 ml

●       Ingredients: 100% malted barley

●       Availability: Year round

●       Awards: 2022 San Francisco World Spirits Competition: Silver; 2021 SIP Awards: Double Gold

PRODUCT FACTS: Dead Guy Whiskey Stout Cask Finished (originally Rolling Thunder Stouted Whiskey)

●       Taste: Dark and rich, full flavors of coffee, cocoa, and nougat combine for a long, velvety finish

●       48.5% ABV

●       97 proof

●       Format: 750 ml

●       Ingredients: 100% malted barley

●       Availability: Year-round in limited quantities

●       Awards: 2022 San Francisco World Spirits Competition: Double Gold

PRODUCT FACTS: Dead Guy Whiskey Wine Cask Finished

●       Taste: Bold fruit notes are accentuated by a rush of dark plum, tobacco and peppercorn.

●       47% ABV

●       92 proof

●       Format: 750 ml

●       Ingredients: 100% malted barley

●       Availability: Year-round in limited quantities

Rogue’s Dead Guy Whiskey is available in liquor stores and bars throughout Oregon, Washington and California, and online at rogue.com/shop-beverages.

For more information, visit www.rogue.com/spirits/

-------

About Rogue Ales & Spirits

Rogue Ales & Spirits was founded in Oregon in 1988 as one of America’s first microbreweries. Rogue has won more than 2,000 awards for taste, quality and packaging, and is available in all 50 states as well as 54 countries. Proudly rooted in Newport Oregon, Rogue’s beers, spirits, cocktails, seltzers and sodas are a liquid ode to Oregon and the endless inspiration that its land, its sea and its people provide.

Read More

America's First Legal Moonshine Distillery Reveals New "Party in a Box" Packaging for its Midnight Moon Brand

First-of-its-Kind Boxed Moonshine is the Latest Innovation from Piedmont Distillers' Portfolio of Award-Winning Brands

MADISON, N.C., Sept. 7, 2022 - Midnight Moon, the small-batch moonshine brand handcrafted at North Carolina's first legal distillery, Piedmont Distillers, reveals their "Party in a Box" packaging innovation, with Watermelon, Lightning Lemonade, and Apple Pie flavors currently available in thirty states and counting.

Made to grab, sip and share, the portable 1.75L bag-in-boxes are equal to 2 ⅓  jars of the brand's original and iconic mason jar packaging. Full of triple-distilled, ultra-smooth tasting moonshine that's always handcrafted with all-natural ingredients, the lightweight and recyclable boxes have been a hit at this summer's beach trips, pool parties and backyard barbeques and are poised to be the hot item for apple-picking, tailgating and camping this fall.

Apple Pie Party in a Box is a mix of Midnight Moon moonshine and apple juice, naturally infused with a cinnamon stick. The 70-proof spirit tastes just like apple pie and works in both warm weather cocktails like the Apple Ale and cold weather classics, including Midnight Moon's twist on an Old Fashioned, spiced ciders and hot toddies.

Enjoyed neat or mixed simply with juice or club soda, Watermelon Party in a Box is a delicious blend of Midnight Moon's 100% corn moonshine recipe and watermelon that delivers a 70-proof spirit, guaranteed seedless, that tastes just like the last days of summer. Recommended cocktails include Watermelon Lemonade or a Watermelon Mojito.

Lightning Lemonade is also 70 proof and is a blend of Midnight Moon moonshine and lemonade that delivers a crisp, sweet and slightly tart taste that mixes well in tea-based cocktails while also working as a shot. Popular recipes include the Spiked Lightning Tea and Midnight Moon Lemon Ice.

Fans wanting to "get their shine on" while on the go can search for their nearest local retailer or order any of the Party in a Box flavors along with all Midnight Moon products and gear at the official online shop.

About Midnight Moon:

Introduced by North Carolina's first legal distillery in 2007, Midnight Moon has spent over a decade trailblazing the moonshine category by handcrafting authentic, all-natural spirits. Using 100% natural, 100% real ingredients, the brand likes to say, "We have spent the last 14 years handcrafting spirits before "craft" became cool." Midnight Moon is committed to preserving Southern moonshine traditions and celebrates the legacy of The Last American Hero – Junior Johnson.

About Piedmont Distillers:

Since opening its doors in 2005 as North Carolina's first legal distillery since Prohibition, Piedmont Distiller's passion has been handcrafting the best tasting, all-natural spirits. Piedmont's brands include Midnight Moon Moonshine, Catdaddy Spiced Moonshine, Method & Standard Craft Vodka, and The Clover Single-Barrel Whiskey Collection.

Read More

Castle & Key Distillery The Un-Told Story Chapter 2 Straight Bourbon Whiskey Blend 5-Year

Castle & Key Distillery The Un-Told Story Chapter 2 Straight Bourbon Whiskey Blend 5-Year 53.3%-ABV 750ml.

Read More

Balcones Distilling ZZ Top Tres Hombres Bourbon Whisky Blend

Balcones Distilling ZZ Top Tres Hombres Bourbon Whisky Blend 47%-ABV 750ml.

Read More

JOHNNIE WALKER ANNOUNCES FIFTH RELEASE IN JOHNNIE WALKER BLUE LABEL GHOST AND RARE SERIES WITH EXCLUSIVE NFT DROP

New Scotch celebrates the famous Glasgow distillery of Port Dundas, launching with the release of 75 limited edition Johnnie Walker Blue Label Ghost and Rare available on BlockBar.com

NEW YORK, Sept. 1, 2022 Johnnie Walker, the world's number one Scotch Whisky¹ , is excited to offer whisky lovers the opportunity to own an extremely limited edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set. To bring the Master Set to collectors globally, Johnnie Walker partners with BlockBar.com (the world's first direct to consumer NFT marketplace for luxury wine and spirits) and Vayner3 (the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk).

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9084151-johnnie-walker-blue-label-ghost-and-rare-series-with-exclusive-nft-drop/

The limited edition Johnnie Walker Ghost and Rare series is crafted using irreplaceable "ghost" whiskies and other incredibly rare expressions from the unparalleled Johnnie Walker reserves used to create the award-winning Johnnie Walker Blue Label. This latest release explores the character of exceptional and rare whiskies from one of world's most famous Grain Whisky distilleries, the Glasgow "ghost" distillery of Port Dundas.

This renowned distillery, nestled on the banks of the Forth and Clyde Canal, shipped its distinct scotch from Glasgow to ports across the world for nearly 200 years. Built in 1811, Port Dundas became a whisky blending powerhouse known for its distinctive sweet and delicate grain character before it closed in 2010.

In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, collectors can secure 1 of 75 limited edition Ghost and Rare Port Dundas Master Sets exclusively available on BlockBar.com. The Master Sets feature a physical 1L bottle with signature by Emma Walker; the NFT bottle (digital version of the bottle); a unique digital art piece by award-winning generative AI artist and photographer, Ivona Tau; and access to an exclusive virtual storytelling experience with Emma Walker and Ivona Tau where they will share their inspiration behind their respective masterpieces. Those who burn their NFT will have priority access to the next Diageo drop on BlockBar.com.

Ivona's NFT art in this Master Set draws inspiration from the vital element and force of nature, water, and builds upon her "Under the Waves" project. Her process consisted of multiple stages of AI to create 75 unique NFTs that capture the juxtaposition between the constant flow of water and the water tamed within each bottle of Ghost and Rare Port Dundas. Each of the 75 NFTs will differ, making them as rare as the whisky itself.

Ivona Tau says: "It's incredible to see global brands like Johnnie Walker investing in digital creators to bring visibility to our work. I am proud to have had the opportunity to collaborate with Johnnie Walker and share my artistic vision of this limited-edition whisky release with communities in Web3." 

The exclusive Johnnie Walker Blue Label Ghost and Rare Master Sets are a celebration of Port Dundas' legacy, the incredible craftsmanship of Johnnie Walker Master Blender Emma Walker and the Web3 cultural revolution.

The Johnnie Walker team of expert whisky makers, led by Johnnie Walker Master Blender Emma Walker, handpicked the most distinctive expressions of maturing whisky from Port Dundas for this new limited edition. Walker chose a small number of distinctive, aged whiskies from the Johnnie Walker reserves, all matured in two different wood types to add depth and layers to the blend. Ghost and Rare Port Dundas features a touch of creamy vanilla notes from whiskies aged in second fill American oak casks and subtle wood spice from scotch matured in first fill highly charred American oak casks.

"Port Dundas was, in its day, one of the finest Grain Whisky distilleries in the world and the rare expressions that we have chosen from our reserves are some of the most distinctive it has ever produced. Their slow maturation allows the sweet and delicate Grain character to blossom," Emma says. "These rare whiskies highlight the distillery character of Port Dundas, perfectly showcasing the wonderful depth of flavor that this Grain Whisky brings to Johnnie Walker Blue Label. It's incredible character inspired us to create something truly extraordinary that pays proper tribute to the whisky makers of this storied Glasgow distillery."

To complement the fragrant wood spice character of Port Dundas, Emma and her team hand-selected two other "ghost" whiskies from the distilleries of Cambus and Brora[2] before combining these with other very rare scotch from five iconic distilleries. Creamy, wood notes from Port Dundas embrace the vanilla and soft smoke from the "ghost" whiskies of Cambus and original stocks of Brora. Other very rare whiskies from Cameronbridge and Glenkinchie reveal notes of spiced apples alongside Clynelish, Dailuaine and Auchroisk, bringing aromas of peaches and berries.

This exclusive NFT opportunity follows the successful Web3 campaigns for the launch of Johnnie Walker Masters of Flavour 48-Year-Old and the Johnnie Walker VeeFriends Gift Goat collaboration earlier this year.

In celebration of the pioneering achievements of Emma Walker and Ivona Tau, Johnnie Walker is creating more opportunities for women to achieve their goals with a dedicated business grant through IFundWomen - the go-to funding marketplace for women-owned businesses. IFundWomen is an ongoing partner in the Johnnie Walker 'First Strides' initiative, which aims to celebrate and enable people and organizations moving culture forward.

"For our second NFT release, we chose to create the Ghost and Rare Port Dundas Master Set because it allows us to take the consumer into the Johnnie Walker world, beyond the tasting of whisky, and explore our iconic, rare reserves," says Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America. "As a leader in whisky innovation and a champion of collective progress, Johnnie Walker will continue to foster meaningful relationships with consumers by championing the creators and community leaders in Web3. Stay tuned for more exciting collaborations on the horizon."

"BlockBar unlocks exclusive access to some of the scarcest liquids in the world and we're proud to be partnering with one of the most iconic whisky brands for the launch of its Johnnie Walker Blue Label Ghost and Rare Port Dundas," says Dov Falic, BlockBar co-founder & CEO. "One of our missions at BlockBar is to support women in wine, spirits and web3 so we're also delighted to support IFundWomen through this collaboration."

"We are thrilled to partner with Johnnie Walker and the broader Diageo portfolio, as the company continues their journey in Web3, focusing on empowering creators and building exclusive community experiences that speak to their heritage, craftsmanship, and authenticity," said Avery Akkineni, President of Vayner3. "The latest Johnnie Walker Ghost and Rare x Ivona Tau collaborative launch on Blockbar.com will be an opportunity to deliver new and exciting experiences for both spirit collectors and the Web3 community."

The 75 limited edition Ghost and Rare Port Dundas Master Sets will drop on BlockBar.com at 10AM ET on Friday, September 9. The NFT priced at $775 USD (approx. 0.51 ETH) may be purchased from BlockBar.com with ETH or credit card. At 10AM, the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully check out will receive an NFT (digital version) representing a proof of authenticity and ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to "burn" the NFT to redeem. Bottle owners can gift or resell this NFT on the BlockBar.com marketplace.

Notes to Editors:

About Johnnie Walker Blue Label
Johnnie Walker Blue Label is a remarkable Scotch Whisky, crafted by our small team of expert blenders, who have dedicated their lives to the pursuit of excellence. Led by Master Blender Emma Walker, they handpick the rarest whiskies from across the four corners of Scotland including some irreplaceable whiskies from distilleries long since closed.

Only 1 in 10,000 casks in our unparalleled reserves of over 10 million maturing Scotch whiskies has the richness and character required to intricately craft Johnnie Walker Blue Label. Inside every bottle of Johnnie Walker Blue Label is a velvety smooth and vibrant Scotch Whisky with layers of fruit, spice and smoky flavours.  

About Johnnie Walker
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About BlockBar
www.BlockBar.com
Founded in October 2021, BlockBar sells NFTs directly from luxury wines and spirits brands. Each NFT corresponds to an actual physical bottle, exclusive to BlockBar, available to purchase with ETH, credit card or wire transfer. Owners can resell, collect, gift, or at any point «burn» their NFT in exchange for the physical bottle, shipped from BlockBar's secure facility in Singapore with 24/7 security, motion sensors, and temperature control. BlockBar only partners directly with brand owners including LVMH, Diageo, Bacardi, Pernod Ricard, Sazerac, William Grant & Sons and more, and does not take collections from third parties or collectors. BlockBar is democratizing access to luxury wines and spirits allowing anyone, anywhere in the world to participate, whilst offering bottle owners storage, insurance and a marketplace to re-sell their bottles purchased on BlockBar's platform. BlockBar's proprietary smart contracts verify authenticity tracing every transaction directly back to the partnering brand, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent.    

About Vayner3
Vayner3 is a consultancy under the umbrella of VaynerX exclusively focused on guiding the world's leading enterprises and intellectual property owners in the next iteration of consumer behavior, and navigating the ground-breaking and ever-evolving world of Web3. For more information, you can visit: www.vayner3.com.

¹ IWSR 2021

² While a new, modern distillery has recently opened on the site of the old Brora distillery and is called Brora, the whiskies it will - in time - produce will be very different to those laid down decades ago in the original Brora Distillery that closed its doors in 1983.

Read More