The Balvenia Single Barrel Sherry Cask 15-Year Single Malt Scotch Whiskey

The Balvenia Single Barrel Sherry Cask 15-Year Single Malt Scotch Whiskey 47.8%-ABV 750ml.

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SAGAMORE SPIRIT TAPS LEADER WITH LONG-TERM SUCCESS AT MAJOR SPIRITS PORTFOLIO COMPANIES AS EVP OF SALES

 

An accomplished leader in adult beverage, Dayna Dennington brings over 15 years of super-premium brand experience to fast-growing, Maryland rye distiller

BALTIMORE, July 28, 2022 - Sagamore Spirit, the leading distiller of Maryland rye, today announced the appointment of Dayna Dennington as Executive Vice President of Sales, effective August 1. Dennington brings over 15 years of leadership and sales success at some of the world's most distinguished adult beverage portfolio companies, including Bacardi USA, Stoli Group, Treasury Wine Estates and most recently Fever-Tree USA.

She joins Sagamore Spirit at a time of rapid growth, with the brand's core expressions – Signature, Cask Strength and Double Oak – continuously winning awards and reigniting passion for Maryland-style rye. Last month, the company nationally launched its line of Sagamore Spirit ready-to-drink cocktails, and last year released its first-ever Bottled-in-Bond rye whiskey, made entirely at its Baltimore distillery.

"Dayna brings invaluable, time-tested industry experience, a rare mix of strategic and creative thinking, a track record of building sales for today and tomorrow, and limitless energy," said Michael Misiorski, Sagamore Spirit CEO. "Her perseverance is inspiring and her presence on our leadership team will bring fresh perspectives and new ideas. Dayna is as passionate as anyone can be about the potential for Maryland-style rye whiskey, and proud of what our sales team has accomplished. We can't wait to see what the future holds with her onboard."

"Having worked for some of adult beverage's premier suppliers, I see at Sagamore Spirit a team fully up to its task -- creative, passionate, remarkably talented people committed to excellence and their brand's boundless potential," said Dennington. "To have something that is genuinely ownable in Maryland-distilled rye is a point of difference that isn't easy to come by, and that energizes me. I'm eager to become part of the leadership team, support our sales team the best way I can and bring new lips to some truly outstanding liquid."

For more information on Sagamore Spirit, visit www.SagamoreSpirit.com.

About Sagamore Spirit

Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening our collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers perfected rye whiskey for more than 150 years before Kentucky was founded. Its work with Maryland farmers on grain-to-glass production is reviving local cultivation of exceptional rye grain for the benefit of all, from family farms to whiskey lovers across America.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 150 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's Signature Maryland-Style Rye Whiskey.

To learn more about Sagamore Spirit's core expressions, including Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.

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Buffalo Trace Kentucky Straight Bourbon Whiskey

Buffalo Trace Kentucky Straight Bourbon Whiskey 45%-ABV 1.75L.

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SPIRIT OF GALLO ENTERS THE AMERICAN WHISKEY CATEGORY WITH STRATEGIC INVESTMENT IN HORSE SOLDIER BOURBON

 

MODESTO, Calif., July 27, 2022  Spirit of Gallo, the #4 spirits supplier in the USA by volume, announced today that it has entered the American Whiskey category by making a strategic investment in Horse Soldier Bourbon brand and effective immediately will begin distributing the brand in the United States.

Horse Soldier Bourbon was founded in 2016 by John Koko, Elizabeth Pritchard-Koko, Scott Neil, and key retired members of the hand-selected detachment of Green Berets from the 5^th Special Forces Group who were the first to enter Afghanistan on horseback weeks following the 9/11 terrorist attacks. This brave and unconventional act earned them the moniker of "Horse Soldiers," and their story was told in the 2018 action-drama film "12 Strong."

Spirit of Gallo has entered the American Whiskey category by making a strategic investment in Horse Soldier Bourbon

Horse Soldier is available in 17 U.S. states and is currently the #8 selling Ultra-Premium Bourbon, outpacing all its competitors in the $40+ pricing category with +97% growth in dollars leading into the summer*. Earlier in 2022, Horse Soldier Bourbon achieved Double Gold Medal Awards at the San Francisco World Spirits Competition across all its expressions.

"Today marks an important date in Gallo company history as Spirit of Gallo enters the large and rapidly growing American Whiskey category. Horse Soldier Bourbon has built an extremely loyal consumer following and will allow us the opportunity to serve our partners and customers in new and exciting ways," said Britt West, Sr. Vice President and General Manager for Spirit of Gallo. "The addition of Horse Soldier Bourbon Whiskey to our portfolio is a true honor that represents an alignment of family values, legacies and pioneering spirits. We look forward to continuing to work with the entire Horse Soldier team to unlock the full potential of this award-winning bourbon as we continue to share its legendary story and expand both visibility and availability across United States," he adds.

"We have built Horse Soldier Bourbon on true American values. It's these same values that represent this ideal alignment between Horse Soldier Bourbon and Spirit of Gallo," said John Koko, CEO & Chairman of Horse Soldier Bourbon. He continued, "From the hills of Afghanistan to the valleys of Somerset Kentucky, we've learned that you are only as good as the company you keep, and we are proud of this new partnership. It positions us for unprecedented growth and preserves our legacy through the best-in-class capabilities and commitment that the entire Spirit of Gallo organization brings to consumers across the country."

Terms of the agreement were not disclosed.

(*Based on 16-week IRI/MULO data ending 6/11/2022)

About Horse Soldier Bourbon Whiskey

Horse Soldier Bourbon is an authentic, all-American, award-winning, ultra-premium bourbon brand that is hand-crafted with a true sense of integrity, authenticity, and service. It is available in three permanent expressions: Straight Bourbon Whiskey ($49.99*), Small Batch Bourbon Whiskey ($69.99*), and Barrel Strength Bourbon Whiskey ($79.99*), all of which achieved Double Gold Medals at the 2022 San Francisco World Spirits Competition. Horse Soldier is sold in stores across 17 states with plans to go nationwide. To learn more, visit www.horsesoldierbourbon.com. *Suggested retail price.

About Spirit of Gallo

For nearly a half a century, the Gallo family has been growing its portfolio of spirits brands. Spirit of Gallo's mission is to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo represents 24 brands and is now the fourth largest spirits supplier in the United States by volume. Some of the award-winning brands include New Amsterdam Vodka, E & J Brandy, Camarena Tequila, RumChata, Pink Whitney, RumHaven, Stratusphere Gin, and the break-out, spirit-based hard seltzer, High Noon. Additionally, the portfolio contains an impressive list of both owned and imported luxury spirits such as Diplomatico Rum, The Dalmore Single Malt Scotch, Germain-Robin Brandy, Amaro Montenegro, Don Fulano Tequila and Lo-Fi Aperitifs. The entire portfolio is featured on www.spiritofgallo.com.

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Bushmills The Rare Casks 30-Year Madeira Cask Single Malt Irish Whiskey Limited Release No. 03

Bushmills The Rare Casks 30-Year Madeira Cask Single Malt Irish Whiskey Limited Release No. 03 49%-ABV 750ml .

 

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Blackadder Raw Cask Single Malt Japanese Whiskey From Shizuoka Distillery 3-Year

Blackadder Raw Cask Single Malt Japanese Whiskey From Shizuoka Distillery 3-Year 64.9%-ABV 700ml.

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BlackFork Farms Bourbon Girl Straight Bourbon Whiskey

BlackFork Farms Bourbon Girl Straight Bourbon Whiskey 48%-ABV 750ml.

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Tamworth Distilling Old Man Of The Mountain Straight Bourbon Whiskey

Tamworth Distilling Old Man Of The Mountain Straight Bourbon Whiskey 50%-ABV 750ml.

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JIM BEAM® WANTS TO SPONSOR YOUR RECREATIONAL SPORTS TEAM WITH SPIRITS, SWAG AND A COACHING SESSION WITH BASEBALL CHAMPION AND ALL-STAR NICK SWISHER

Three lucky teams across the country most in need of refreshment will receive the ultimate "Rec Refresh" including custom jerseys, celeb pro coaching session and more

CHICAGO, July 18, 2022 - Recreational sports leagues are back and in full effect this summer! Whether your team is playing kickball or bowling strikes, Jim Beam is here to give your squad a much-deserved refresh as you reunite to take on the upcoming season.

Starting today, rec sports teams anywhere in the U.S. can visit JimBeamRecRefresh.com for a shot at winning a Jim Beam Highball Rec Refresh package by verifying their ages, sharing their favorite team memory and explaining why their team needs an upgrade. Whether you play softball, soccer, kickball or even pickleball, any 21+ recreational team that could use some refreshment will have the chance to receive the ultimate upgrade. Submissions will be accepted until July 29, 2022, and three eligible teams will be selected early August.

From post-game Jim Beam Highballs to outfitting the teams with personalized gear for each player, and even bringing in a former professional player to guest coach – this refresh package will be the start to a fantastic season.

Each Rec Refresh package includes:

• A $5,000 check to pick up the tab on league fees and new equipment
• A virtual coaching session with former professional athlete, baseball champion and all-star Nick Swisher
• Personalized swag for each player including a hat and jersey
• Coolers to store ingredients to make refreshing Jim Beam Handmade Highball cocktails
• Instacart gift cards, valued at $1,000, for Jim Beam Handmade Highball fixings for post-game gatherings

"As rec teams are safely gathering to play together this summer, the Jim Beam Highball Rec Refresh contest will offer players a fresh start, this summer or whenever they're ready to take the field together," said Sarah Cordova, Jim Beam Senior Brand Manager, North America Marketing. "We all deserve to celebrate being together again with friends who feel like family, whether it's by enjoying a Highball after a big win or feeling fresh with brand new equipment and team uniforms."

Even if teams aren't in need of a refresh, they can still enjoy a refreshing Jim Beam Highball in the hot summer months. The Highball, which is made by mixing chilled Jim Beam Bourbon with ice-cold, highly carbonated ginger ale, is the perfect option for those who are looking for a light and refreshing drink.

To learn more about Jim Beam, visit jimbeam.com or follow @jimbeamofficial on Instagram and @jimbeam on Twitter. For more on Rec Refresh, visit JimBeamRecRefresh.com.

About Jim Beam^® Bourbon

Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut and Jim Beam Rye among other offerings.

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Cart/Horse Distilling Major Washington’s Reserve Single Barrel Hand Crafted Whiskey Washington Statue Centennial

Cart/Horse Distilling Major Washington’s Reserve Single Barrel Hand Crafted Whiskey Washington Statue Centennial 50%-ABV 375ml.

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Penelope Bourbon Four Grain Straight Bourbon Whiskey

Penelope Bourbon Four Grain Straight Bourbon Whiskey 47%-ABV 750ml.

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Timberwolf Whiskey Launches Barrel-Aged Bourbon Brand

New company exploring regional deals to spark national distribution sales 

SEATTLE, July 14, 2022 - A new bourbon brand just burst onto the scene with an homage to people who favor outdoor living and a satisfying drink.

Timberwolf Whiskey is now exclusively available online at https://timberwolfwhiskey.com. The new company is in the market for regional distribution.

"Our first product was just bottled last month," said founder Rob Thomas. "Our first plan is to expand local distribution state-by-state across the country."

Timberwolf Whiskey is a 94-proof bourbon with what Thomas calls "a distinctive bold, peppery flavor for sipping straight or mixing. Being from the pacific northwest, our brand demographic is people who enjoy the outdoors, mountains and nature."

Crafted in small batches and barrel-aged, Timberwolf Whiskey's ingredients are 60% corn, 35% rye and 5% barley. "Obviously, being an aged bourbon, we do source barrels from other distillers," Thomas noted.

What inspired a Vancouver-born Canadian techie to create a new bourbon? Thomas said the idea came to him when he was on a road trip and literally came up dry.

"While road tripping through North American ski towns, I kept being disappointed at a culture that seemed to focus on cheap draught beer and cinnamon flavored whiskey shooters," he said.

"Bourbon is my favorite whiskey to drink, and it was important to me that a new product would also be something that I would enjoy," he said. "We applied our passion for mountain sports and the outdoors to create a quality whiskey that can be enjoyed after a hard day's work."

It took a few months for Thomas to perfect the formulation. But he kept working at it, determined to create a new bourbon for a market that's already booming.

"Bourbon remains a spirit that drives strong retail sales — especially in October, November, and December," according to BevAlc Insights' bourbon forecast last year.

BevAlc Insights is a resource for data and insights about the beverage alcohol industry and growing ecommerce sector.

"In 2021, the sales volume of whiskey in the United States amounted to 76 million 9-liter cases," Statista reported in February 2022.

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Talisker Launches "One for the Sea" Campaign to Preserve and Protect New York Harbor As Part of Commitment to Ocean Health

Talisker Invites Locals to Embrace Wild Waters in Support of Billion Oyster Project

NEW YORK, July 14, 2022 - Talisker Single Malt Scotch Whisky announced it will extend its partnership with local New York City nonprofit Billion Oyster Project (BOP) as the lead sponsor of its Shell Collection Program for the third consecutive year. The partnership is a component of the iconic whisky brand's "One For The Sea" campaign, a global initiative that encourages consumers to reconnect with, preserve and protect our oceans through donations and sustainable practices. The Talisker distillery has crafted Single Malt Scotch Whisky on the rugged coastline of the Isle of Skye in Scotland for nearly 200 years alongside the infamous Oyster Shed, where Talisker has been paired with fresh, local oysters for decades. The whisky is made by the sea, which is why Talisker is committed to protecting oceans both near and far through partners like Billion Oyster Project.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9062651-talisker-launches-one-for-the-sea-campaign-to-preserve-protect-ny-harbor/

Talisker and BOP invite (21+) New Yorkers to support local waters by joining the Billion Oyster Project Passport Program, which encourages diners to enjoy Talisker and oysters at New York restaurants. Until Labor Day, for each Instagram in-feed post or Story that tags @talisker and includes #ONEFORTHESEA and #donation, Talisker will donate an additional $10 (maximum donation: $25,000) to Billion Oyster Project, enabling the organization to collect and recycle five additional pounds of used oyster shell for every qualifying social post from local New York restaurants back to local waters. This comes in addition to the more than 300,000 pounds of oyster shell from over 50 NYC restaurants that Talisker and Billion Oyster Project will productively upcycle as reef habitat in 2022 alone. Talisker and Billion Oyster Project invited a group of journalists and influencers to celebrate their ocean conservation initiatives in New York Harbor with a premium dinner event with an emphasis on locally-sourced produce and fresh, sustainably-caught seafood in Montauk, NY on June 24.

Talisker is also partnering with Emmy-award winning actor and environmental advocate Matthew Rhys to amplify Billion Oyster Project's initiatives and reinforce the brand's ongoing commitment to the protection of local and global waters. Fueled by his passion for the sea, Matthew recently restored Rarebit, a prized 1939 Wheeler Playmate fishing cruiser that was in the same class and era as the famous "Pilar" vessel.

"As someone passionate about both the sea and high-quality whisky, I'm excited to be partnering with Talisker once more to champion Billion Oyster Project and advocate for the wellness of New York City marine ecosystems," said Matthew Rhys. "We all benefit from healthy oceans, and as a Brooklyn resident, I've seen firsthand the impact BOP has on cleaning, restoring and protecting local waterways."

Talisker has been a proud supporter of Billion Oyster Project's mission to restore one billion oysters to New York Harbor by 2035, because oysters create habitats for marine life, clean city waterways and prevent coastal erosion. Talisker will remain the lead sponsor of the Shell Collection Program, a cornerstone of the nonprofit's work that aims to divert shells used by NYC restaurants from landfills to be reused for the restoration of oyster reefs.

"We are so appreciative of the continued support from Talisker over the past two years and look forward to another impactful year of partnership with them," said Pete Malinowski, Executive Director of Billion Oyster Project. "Their ongoing commitment to our Shell Collection Program has helped us restore more oyster reefs and work toward a cleaner New York Harbor for all."

Beyond philanthropic partnerships in sustainability, the award-winning Single Malt is committed to environmentally-conscious production practices. In 2021, the brand unveiled new sustainable packaging that increased the recyclability of the Talisker 10 Year Old bottle to 99.8% and reduced plastic components by 86% including the substitution of the original plastic stopper with a premium wooden alternative. Talisker glass bottles have increased in recycled content by 13% from 2018, and the 10 Year Old case packaging has reduced in weight by -6% since 2020.

As part of the One for the Sea campaign, regional consumers (21+) can win a trip to the Hamptons with a friend (21+) by posting to their Instagram feed or Story, tagging @talisker and including the hashtags #ONEFORTHESEA and #sweepstakes to enter.* Rules and restrictions apply.

The coastal origins of Talisker liquid create the whisky's signature maritime and briny notes – making it the perfect Scotch for oyster pairings. Consider ordering the Talisker take on a classic NYC cocktail, the Penicillin, a light, summery complement to salty bivalves.

If you're looking for something delicious to sip neat, over ice or in a cocktail this summer, Talisker is available for online purchase and home delivery via ReserveBar.com, Drizly.com or the Drizly app where shipping and delivery are available.

When you raise a glass of Talisker, you raise #ONEFORTHESEA.

* NO PURCHASE NECESSARY. NY/NJ/CT, 21+. Legal Residents Only. Do not consume alcohol in photo. Alcohol is not part of prize. Sweepstakes closes on September 2nd, 2022. For Official Rules (including free entry) , visit bit.ly/OnefortheSeaContest

About Talisker
The Talisker distillery is battered by the elements on the windswept coast of the Isle of Skye and is one of the most remote distilleries in Scotland. It was founded in 1830 by Hugh and Kenneth MacAskill, and the distillery has been in near-constant operation ever since.

Talisker 10 Year Old and Talisker Storm are widely distributed while Talisker 18 Year Old, Talisker 25 Year Old, Talisker 8 Year Old 2021 Special Releases and Talisker Distiller's Edition can be found in specialist stores.  See www.malts.com and https://www.instagram.com/talisker/ or more information. The TALISKER and TALISKER STORM words and associated logos are trademarks. © DIAGEO 2018.

Talisker 18 Year Old earned a double gold medal at the 2022 San Francisco World Spirits Competition, while Talisker 10 Year Old won a gold medal and Talisker Storm won silver.

Talisker has a heritage rooted in adventure. In 1830 its founders the MacAskill brothers crossed the Atlantic Ocean from the Isle of Eigg to establish the Talisker distillery on the shores of Loch Harport on the Isle of Skye. It has remained there ever since, producing consistently fine whiskies for almost 200 years.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Billion Oyster Project
Billion Oyster Project is a nonprofit organization on a mission to restore oyster reefs to New York Harbor through public education initiatives. Why oysters? Their reefs provide habitat for many marine species, have the ability to filter water, and help shield New York City shorelines from storm damage. Founded on the belief that restoration without education is temporary, and observing that learning outcomes improve when students have the opportunity to work on real restoration projects, Billion Oyster Project collaborates with public schools. The crew designs STEM curriculum for NYC schools through the lens of oyster restoration, and engages Urban Assembly New York Harbor School students in large-scale restoration projects, collects discarded oyster shells from dozens of NYC restaurants, and engages the local community. The project has introduced 75 million oysters across 16 acres and 18 reef sites, with the help of more than 8,000 students and 11,000 volunteers.

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Jack Daniel’s Single Barrel Rye Barrel Proof Tennessee Rye Whiskey

Jack Daniel’s Single Barrel Rye Barrel Proof Tennessee Rye Whiskey 50%-ABV 750ml.

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Whiskey Thief Distilling Good Times 8-Year Old Barrel Strength Single Barrel Straight Bourbon Whiskey

Whiskey Thief Distilling Good Times 8-Year Old Barrel Strength Single Barrel Straight Bourbon Whiskey 55.5%-ABV 750ml.

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Heaven's Door Spirits Announces Debut of The Decade Series

A Limited Release Collection of 10+ Year Aged Whiskeys

CHICAGO,  July 12, 2022 - Bob Dylan's portfolio of award-winning American whiskeys, Heaven's Door Spirits, announced today the inaugural release of its Decade Series.

The Decade Series is a limited collection of super-premium American whiskeys, each 10 years of age or older. The first release in the series is a high-rye 10-year-old straight bourbon whiskey.

The Decade Series collection began over 10 years ago when the founders of Heaven's Door hand-selected barrels from small producers across the country. Now, those barrels are ready to be shared.

The inaugural release in the Decade Series lineup, a high-rye 10-year-old straight bourbon whiskey, is bottled at 100 proof to highlight the nuances and flavors wrought from a decade of barrel aging. This release is neither chill-filtered nor charcoal-mellowed, which allows the bold flavors of the rye to come through along with sweet notes of toffee and bitter chocolate followed by a long, silky-smooth finish.

"We've been patiently waiting on our barrels of aged liquid to mature to the optimal flavor profile for many years, and we are thrilled to release them for our fans to enjoy. When we sourced these barrels from our industry partners years ago, the product was phenomenal, but we purposely let some of them sit for several additional years to get even better…" said Heaven's Door Master Blender Ryan Perry. "Our first release is whiskey the world has not yet tasted. This Tennessee bourbon has a mash bill that's non-traditional to all other whiskeys ever created from the state, with 22% rye and without charcoal mellowing. The distillation is much more reminiscent of what you would expect from a traditional Kentucky bourbon."

Heaven's Door has won countless awards recognizing the brand as one of the world's best small batch whiskeys available on the market today, including the #1 Consumer Choice Award at the 2021 San Francisco World Spirits Competition and "Best Bourbons of the Century…So Far" by the Robb Report. For the future, the brand has not set anything in stone but is anticipating subsequent Decade Series releases to include a wheated bourbon and rye whiskey.

Decade Series Release #01 is best enjoyed neat, on the rocks, or with a splash of water and features the following characteristics:

• Age - 10 Years
• Proof -100 Proof
• ABV - 50%
• Nose - Maple, butterscotch, poached pear, banana
• Palate - Sweet notes of toffee and bitter chocolate with a silky, leathery finish

The limited-edition Decade Series Release #01 has a suggested retail price of $99.00. It is now available at ReserveBar.com and select retailers nationwide.

The Heaven's Door portfolio of award-winning whiskeys includes the Straight Bourbon Whiskey (92 proof, $49.99 SRP), Double Barrel Whiskey (100 proof, $49.99 SRP), and Straight Rye Whiskey (92 proof, $79.99 SRP). Heaven's Door is the perfect melding of art and craft, as each bottle features co-creator Bob Dylan's unique ironwork sculptures.

Heaven's Door's portfolio of whiskeys is available nationwide and online via shop.heavensdoor.com. For more information about the brand, visit www.heavensdoor.com or engage with the brand on Instagram or Facebook

About Heaven's Door Spirits, LLC:

Heaven's Door Spirits is a partnership between legendary musician and visual artist Bob Dylan and Spirits Investment Partnership ("SIP"). Heaven's Door Spirits is Bob Dylan's first and only consumer brand partnership in his 50-year career. Website: www.heavensdoor.com.

About Bob Dylan:

Bob Dylan is generally regarded as one of the world's most influential and groundbreaking artists. In the decades since he first burst into the public's consciousness via New York City's Greenwich Village folk music scene in the early 1960s, Bob Dylan has sold more than 125 million records and amassed a singular body of work that includes some of the greatest and most popular songs the world has ever known. He continues to traverse the globe each year, performing more than 100 concerts annually in front of audiences who embrace his new material with the same passion as his classic output. In recent years, his work as an author and visual artist has further burnished his popularity and acclaim; a worldwide best-selling memoir, Chronicles Vol. 1, spent 19 weeks on the New York Times Best Seller List, in 2004, and several major exhibitions of his paintings and iron gates have been shown in recent years at some of the world's most prestigious museums and galleries.

About Spirits Investment Partners:

Spirits Investment Partners ("SIP") is a boutique spirits innovation and brand development company comprised of a team of highly seasoned professionals with expertise in new product development, branding, sales, marketing, structured finance and investing. Website: https://www.spiritsinvestors.com/

©2022 Heaven's Door Spirits. Please Drink Heaven's Door Responsibly

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Crown Royal Regal Apple Collabs with Legendary Baller Sue Bird to Celebrate Her Farewell Season and Inspire a New Generation of Champions

Crown Royal Regal Apple Flavored Whisky Pays Respect to Bird's Career, Culture and Community Impact with a Limited-Edition Merch Drop in Partnership with Franchise to Support and Uplift Black Washingtonians

CHICAGO, July 11, 2022 - In basketball, game always recognizes game. Ahead of the break in gameplay this past weekend, Crown Royal Regal Apple paid tribute to the G.O.A.T., Sue Bird, and her self-expressive, trailblazing accomplishments that inspired millions on and off the court. The award-winning whisky brand partnered with Franchise to celebrate Bird, her connection to her adopted city of Seattle, the underrepresented communities she has championed on and off the court and her indelible imprint on sports made simply by being herself and inspiring a fresh new generation of leaders to do the same.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9067651-crown-royal-regal-apple-and-sue-bird-collab-to-celebrate-her-farewell-season/

In conjunction with long-awaited Franchise Issue 07 launch, Crown Royal Regal Apple gave Bird her flowers this past Friday with a star-studded affair in Chicago. The event took a break from all the exciting happenings on the court and unveiled the latest issue of the mag, spotlighting Bird with a cover designed by artist Chris Lloyd. Attendees at the event got a sneak peek at the behind-the-scenes content in the magazine highlighting Bird's game-changing career and the limited-edition Crown Royal Regal Apple x Franchise merch that will be available at thisisfranchise.com.

"This game has given me more than I could ever imagine. I've worked so hard to get to this level and I really want to give back and support the communities that have had my back all this time," said Bird. "Our fans live and breathe basketball and inspire me every day to bring my own style to the court. That's why this partnership means so much to me. We're celebrating the freshness of the game and the people who make it special."

Crown Royal Regal Apple recently expanded its support of women's basketball teams and players, with the Atlanta Dream and as An Official Spirit of the hometown team, the Chicago Sky, and champions the changemakers who hold it down on and off the court. The exclusive content highlights the influence Bird has had on basketball, its culture and empowering future pioneers.

"Crown Royal Regal Apple is all about self-expression, on and off the court," said Nicky Heckles, Vice President of Crown Royal. "Like Sue, we are proud to champion and encourage trailblazers everywhere to stay fresh and give back to the communities they influence and serve every day."

The Franchise collab features a custom green Crown Royal Regal Apple bag that pays homage to #10 Sue Bird and her final season, including branded elements from Crown and Franchise Issue 07 along with Bird's unmistakable signature. Fans 21+ can cop this one-of-a-kind showpiece as part of a limited run of 200 bespoke pieces available at thisisfranchise.com that also includes the latest issue of the magazine, and ingredients for the Royal Dime, a curated Sue Bird x Crown Royal Regal Apple cocktail.

For each piece produced, Crown Royal is donating $100 to the Black Future Co-op Fund†, for a total of $20,000.* The Black Future Co-op Fund is Washington State's first Black-led philanthropic organization, and is uniquely positioned to lead transformational change with Black Washingtonians. This is done in part through the group's 'We See You' grants that acknowledge the vital work being done every day by Black leaders on behalf of Black Washingtonians.

"We have seen how truly impactful the player-activists in Seattle have been in the Black community, with Sue and her teammates — past and present — working to amplify Black women's efforts and be a force for change," said T'wina Nobles, Chief Executive Officer at Black Future Co-op Fund. "We greatly appreciate the support of Sue and Crown Royal Regal Apple to lift up and invest in the Black Future Co-op Fund, helping us to create for ourselves a new model of philanthropy that ignites Black generational wealth, health, and well-being throughout the state."

For the remainder of this farewell season, Crown Royal Regal Apple will continue to open up Bird's diary on social channels to share behind-the-scenes content and recognize the influence she's had and will continue to have on the culture of the game as a culmination of the legacy she is leaving behind.

In honor of #10 Sue Bird and other inspirational game changers to follow, 21+ fans should enjoy Crown Royal Regal Apple responsibly.

† Created by and for Black Washingtonians, the Black Future Co-op Fund is a new paradigm for philanthropy to ignite Black wealth, health, and well-being over generations. Through intentional investment, the Fund works to connect Black communities for collective power, promote a truthful Black narrative, and uplift Black-led solutions that foster Black generational prosperity. For more information, visit blackfuturewa.org. The Black Future Co-Op Fund is a component of Seattle Foundation. www.seattlefoundation.org.

*For each piece of art produced, Crown Royal is donating $100 to the Black Future Co-Op Fund, for a total of $20,000.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Old Forester's Next Release in the 117 Series: Whiskey Row Fire

The limited-edition release marks the 7^th anniversary of the fire on Whiskey Row and commemorates the bravery of the Louisville Fire Department

LOUISVILLE, Ky., July 7, 2022 - Today, Old Forester Distilling Co. announces the release of the newest installment of The 117 Series – Whiskey Row Fire.

This commemorative bottle honors the 7^th anniversary of the fire on Whiskey Row that nearly destroyed the historic block.

"I remember that day and that fire vividly," Louisville Fire Chief Greg Frederick said. "We are extremely proud of our brave firefighters who risked their lives and saved the block."

On July 7, 2015, a four-alarm fire ravaged the buildings on historic Whiskey Row in downtown Louisville. Teams of brave Louisville first responders were able to contain and extinguish the catastrophe, preserving the site for the Old Forester Distillery at 117/119 West Main. The block is now home to restaurants, bars, a hotel and other businesses – and has become a tourist destination.

In 2020, men and women of Louisville Fire, many of whom fought the blaze, selected eight single barrels from a lot filled the same day they extinguished the fire. All 8 barrels sold out in two days and proceeds were donated to the Louisville Firefighter Disaster Fund.

The remainder of the barrels filled that day slumbered an additional two years in the warehouse and are now batched together to create the 117 Series - Fireman Barrels.

At nearly 7 years old - these barrels are fully mature and wise in character.

Today, Frederick and Louisville Fire Department members were special guests of Old Forester and toured the distillery. In addition, Old Forester is making a charity donation to the Louisville Fire Department to help firefighters who are in distress.

The 117 Series is a limited-expression lineup that debuted in Spring 2021.

Old Forester Whiskey Row Fire is bottled at 100 proof and will be available starting July 7^th at the retail shop at Old Forester Distilling Co. for $59.99 in limited quantities. Visit OldForester.com for more information.

Tasting notes:

• Color: Dark orange brown
• Aroma: Sweet notes of honey comb, malt and marzipan mingle with delicate cedar and fresh oak notes atop cherries laced with vanilla cream.
• Flavor: Brown sugar, marzipan, vanilla and honey sweeten a mix of berry fruit.
• Finish: Long notes of honey and vanilla linger with a touch of fruit.

About the 117 Series:

The 117 Series offers a deep dive, or deconstruction, on how either the individual Old Forester Whiskey Row Series expressions are crafted or highlights other historical moments of Old Forester's history on W. Main Street.

About Brown-Forman:

For 152 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 50% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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