March 2022 ~ Just Malt

31 March 2022

Molly Brown Distillery Single Barrel Select Straight Bourbon Whiskey

By Just malt3/31/2022 09:40:00 AMNewMaltNo comments

Molly Brown Distillery Single Barrel Select Straight Bourbon Whiskey 62.5%-ABV 750ml.

Dayton Barrel Works Rubicon Creek Fable 7-Year Straight Bourbon Whiskey

By Just malt3/30/2022 08:29:00 AMNewMaltNo comments

Dayton Barrel Works Rubicon Creek Fable 7-Year Straight Bourbon Whiskey 48.5%-ABV 750ml.

THE DEVIL'S KEEP, BY THE CRAFT IRISH WHISKEY CO., IS CROWNED BEST SINGLE MALT IN IRELAND ACROSS ALL CATEGORIES

By Just malt3/29/2022 09:49:00 AMMaltNewsNo comments

LONDON, March 29, 2022 - The Craft Irish Whiskey Co. has been crowned World's Best Irish Single Malt across all categories at The World Whiskies Awards with its inaugural release, The Devil's Keep.

The industry's finest gathered together at the Honourable Artillery Company in London on Thursday, 24 March to celebrate the 2022 Whisky Magazine Awards. Returning to London as an in-person event, the global awards ceremony saw the announcement of the World Whiskies Awards and the Icons of Whisky global winners, as well as four new inductees to Whisky Magazine's renowned Hall of Fame. The Whisky Magazine Awards seek to honour the very best in the industry, across its people, places and products.

The Devil's Keep beat off stiff competition from five other Irish Single Malt whiskeys across five different categories including Teeling Whiskey 30 Years Old Single Malt in the 21 years and over category, Knappogue Castle 12 Years Old in the Single Malt 12 years and under, Teeling Whiskey Brabazon Series 4 in the Single Malt 13-20 year category, Clonakilty Distillery O'Hara's Cask Finish Special Limited Edition in the Small Batch Single Malt category and The Irishman 17 Years Old in the Single Cask Single Malt 13-20 years category.

Jay Bradley, Founder and CEO of The Craft Irish Whiskey Co., is a true student of whiskey and spent years researching the chemistry of what separates good from great in the category. Resting in the cask, the liquid is a living, breathing organism which peaks and troughs repeatedly through the year. A standout whiskey, he found, isn't determined by an arbitrary measurement of age. It's arrived at only by quality cooperage and precise organoleptic observation. With The Devil's Keep, Bradley would carefully pull samples each day as the expression matured in a finish of fine Hungarian Oak. Ultimately, he opted to bottle it at 29.9 years–just shy of a coveted 30 year age statement–because from a taste perspective he knew the time was right.

Commenting after being crowned winner of Best Single Malt across all categories in Ireland, Jay Bradley, Founder and CEO of The Craft Irish Whiskey Co. said: "I am ecstatic and equally humbled that The Devil's Keep was crowned World's Best Irish Single Malt, beating some fantastic competition including two stellar whiskeys from the Teeling stable. For the first whiskey we ever entered to go on to be crowned best single malt in all of Ireland in year one–that's unheard of and an amazing achievement. After years of research devoted to building more flavour into our whiskeys, The Devil's Keep is the culmination. And this accolade reinforces to me that what we are doing is working and that the critics and experts are enjoying what we are creating. We have so much more to do and winning this award makes me hungrier than ever to keep this momentum going and to bottle more phenomenal whiskeys."

This is the ninth award for The Devil's Keep 2020 Inaugural Edition, a rare triple distilled, Single Malt whiskey and one of the finest whiskeys that Ireland has ever created. The launch of The Devil's Keep in November 2020 saw just 333 bottles released. It was the most expensive inaugural first release in history, selling at auction for USD $60,000 (almost £46,000 and €51,000 Euros), and the oldest triple distilled Irish whiskey in existence, only to be topped by The Craft Irish Whiskey Co.'s second release in February 2021 of the 30-year-old The Emerald Isle Collection.

Amongst its other accolades is a Gold award from the world-renowned International Wine & Spirit Competition (IWSC) 2021 and a Gold from the Global Luxury Spirit Masters 2021.

The 2022 Second Edition release of The Devil's Keep is due very soon but The Craft Irish Whiskey Co. only releases a whiskey when it has reached perfection in the barrel, so the number of bottles and date of release is still to be determined. As with all of the company's rare releases, this second edition will be available to loyal clients before being released to the general public.

For something truly special, Bottle number 88 of the 2020 Inaugural Edition of The Devil's Keep will be auctioned at Bonhams on 20 May 2022.

For more information on The Devil's Keep and other whiskeys from The Craft Irish Whiskey Co. visit www.craftirishwhiskey.com

Click here for supporting imagery of Jay Bradley (Founder & CEO of The Craft Irish Whiskey Co.& Ian Duignan (Managing Director) as well as some imagery of The Devil's Keep

Interviews with Jay Bradley available on request

For further information, please contact:

Sharon McHugh – sharon@craftirishwhiskey.com / +44 7881 248 215

About The Craft Irish Whiskey Co.
The Craft Irish Whiskey Co. is on a mission to reinvent Irish whiskey, elevating its potential as a luxury product and restoring Ireland's reputation for crafting the finest whiskeys in the world.

Formed in 2018 by Irish entrepreneur Jay Bradley, The Craft Irish Whiskey Co. was born from a desire to return Irish whiskey to the heights it once enjoyed. To achieve such a goal has taken a complete reimagining of the craft; honouring centuries of tradition but questioning convention and adding scientific understanding to reinvent the maturation of the whiskey. No expense is spared, no corners are cut.

To elevate Irish whiskey's potential, The Craft Irish Whiskey Co. has looked to the past, revisiting the art of whiskey-making perfected by the country's master distillers. While the rise of mass production and blends has pushed this art to one side, the company is invested in restoring it by adding scientific knowledge and a willingness to push boundaries. Underfilling the barrels allows maturation to start at once. Adding water before maturation, or before finishing, allows the water and whiskey to marry over time and avoids the need to dilute the single malt before bottling. The whiskeys are bottled at cask strength to preserve the complex flavour profiles and rich viscosity. Using ultra-premium finishing barrels to mature the single malt delivers rich, rounded notes, while a deep understanding of barrel craft ensures the barrels are moved, rotated and the whiskey disgorged into new ones to create a bespoke journey. The whiskeys are accompanied by skilfully designed and scientifically-perfected accessories that deliver a whiskey experience worthy of the liquid.

In 2021, The Craft Irish Whiskey Co. became the most awarded new company of the year amassing a total of seventeen awards across both Taste and Design for four of its ultra-rare whiskey releases.

The Craft Irish Whiskey Co. is the exclusive Michelin Plaque Distribution Partner for The Michelin Guide Star Revelation Great Britain and Ireland 2022.

For more information visit www.craftirishwhiskey.com

The Devil's Keep - Tasting Notes

Colour:
1.4 Tawny
Characterised by its distinctive tawny, amber colour

Nose:
The Devil's Keep opens with a nose of the rich aromas of a traditional Christmas cake and Vermont maple syrup, followed by powerful notes of ripe banana, sherry-soaked raisins and hints of 70% dark chocolate adding depth.

Palate:
The sweetness of golden honey combines with Amarone and accents of dark cherries to add a velvet softness balanced beautifully by a dusting of rich dark chocolate to round off the palate. Rich and warming yet fresh and well-balanced, with supple sweetness and a rich texture.

Finish:
Beautifully constructed, long and viscous with remanence of maple syrup and chocolate which opens up the liquid to a fine balance of smooth and rich flavours. Rich and oily on the palate, but not overwhelmingly so, and underpinned with a slightly dry finish, providing an indulgent and inimitable taste that will remain on the taste buds.

Wild Turkey Distilling Russel’s Reserve Single Rickhouse Kentucky Straight Bourbon Whiskey

By Just malt3/29/2022 09:38:00 AMNewMalt, WildTurkeyNo comments

Wild Turkey Distilling Russel’s Reserve Single Rickhouse Kentucky Straight Bourbon Whiskey 56.2%-ABV 750ml.

Orphan Barrel Whiskey Muckety-Muck Single Grain Scotch Whiskey 26-Year

By Just malt3/28/2022 09:08:00 AMNewMaltNo comments

Orphan Barrel Whiskey Muckety-Muck Single Grain Scotch Whiskey 26-Year 46%-ABV 750ml.

JOHNNIE WALKER TAPS BRITTANY HOWARD AND MULTI-HYPHENATE ARTIST TIA P. TO CREATE OFFICIAL ANTHEM FOR ANGEL CITY FC, CELEBRATING THE BOUNDARY-BREAKING ACHIEVEMENTS OF THE TEAM AND ALL THOSE LEADING CHANGE AS PART OF THE BRAND'S FIRST STRIDES INITIATIVE

By Just malt3/25/2022 10:24:00 AMJohnnieWalker, MaltNewsNo comments

The Anthem release marks the continuation of Johnnie Walker's ongoing efforts to celebrate firsts, and to fund and mentor people and organizations moving culture forward

NEW YORK, March 24, 2022 - Today, Johnnie Walker, the most popular Scotch Whisky brand in the world, has announced the launch of First Strides, a long-term initiative that aims to celebrate, inspire and enable those people and organizations that are taking bold steps towards progress, and pushing boundaries to move culture forward for all.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9019451-johnnie-walker-launches-the-first-strides-initiative-grant-program/

To kick off the program with a special nod to strides being made for women's progress, Johnnie Walker and partners at the National Women's Soccer League's LA-based Angel City Football Club tapped five-time Grammy Award-winning artist Brittany Howard and LA-based artist Tia P. to create "Running with the Angels," the first original anthem for a U.S. women's professional sports team and the official anthem for the ACFC team. The song is an ode to the team's trailblazing spirit, as the world's first majority women-founded, owned and operated pro-soccer team, and will serve as a celebratory anthem for the team and fans as they take the field for their first season next month.

"This anthem is a celebration of women, of Angel City FC, of the city of Los Angeles, and of everyone around the country doing bold things to create positive change in the world," said Brittany Howard. "I'm proud to continue creating meaningful work with Johnnie Walker that hopefully inspires people to keep walking together towards a more equitable future."

Along with the anthem release, Johnnie Walker will enable more people to take bold steps towards progress through a series of First Strides grants. Anyone 21+ can apply for a First Stride grant but the brand will continue to dedicate funding to communities where inequality exists. Through a partnership with the go-to funding marketplace for women-owned businesses IFundWomen, Johnnie Walker will continue to support women entrepreneurs and fuel women-owned businesses. The brand is also introducing a grants and mentorship program with first-of-its-kind streaming service Blacktag, who is changing the model for pay equity among Black creators.

Particularly inspiring and impactful first strides will be identified by the 'Walkers' – a diverse group of thought leaders and cultural changemakers. This network includes powerhouse writer and producer Kenya Barris, actor, producer, and activist Sophia Bush, and comedian and creator Lilly Singh.

"Progress is the core of Johnnie Walker's DNA, which is why we are committed to celebrating and propelling the people and organizations taking bold steps to move culture forward," said Sophie Kelly, Senior Vice President of Whiskies at Diageo North America. "Our partners at Angel City FC, IFundWomen and Blacktag are doing just that - breaking the mold and creating more equity - and we are proud to continue partnering with them and others to fund and toast First Strides."

The Johnnie Walker First Strides initiative builds on the impact of the brand's 'First Women' campaign, launched in 2020 to celebrate the many women breaking glass ceilings to achieve monumental firsts. The campaign also highlighted the brand's ongoing support of constitutional equality for women via partnership with the ERA Coalition, which continues today.

For more information on Johnnie Walker and to apply for a First Strides grant, visit johnniewalker.com/en-us/firststrides. Be sure to follow @JohnnieWalkerUS on Instagram, Twitter and Facebook.

About Johnnie Walker

Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Angel City Football Club

Angel City Football Club (ACFC), the 11th member of the National Women's Soccer League, will take the pitch in Spring 2022 and call Banc of California Stadium in downtown Los Angeles their home. The team is founded by Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhrman, and Seven Seven Six founder and former Executive Chair of Reddit, Alexis Ohanian. Former England Women's National Team forward Eniola Aluko leads the team as Sporting Director, and Freya Coombe is the team's Head Coach. Learn more about ACFC at www.angelcity.com and follow the team on social media @weareangelcity.

About Blacktag

Blacktag is a global interactive platform modernizing how we create and consume Black content. Blacktag mends the gap between brands and Black creators by providing a dedicated environment that delivers authentic Black subculture and alternative content to the masses. Blacktag serves newer and alternative audiences with modern branding and authentic content, while giving creators artistic and economic power through a multi-tiered and monetizable platform.

About IFundWomen

IFundWomen is the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections. Its mission is to close the funding gap for women-owned businesses.

It offers immediate access to capital through a premium online fundraising experience, access to small business grants from corporate partners, award-winning business coaching on all the topics entrepreneurs need to know about, and a network of women business owners that sparks confidence, accelerates knowledge and ignites action.

DuBlasé Whiskey Announces Distribution Expansion Into California Market

By Just malt3/25/2022 10:22:00 AMMaltNewsNo comments

LOS ANGELES , March 25, 2022 Golden Age Innovation, LLC, the maker of DuBlasé Whiskey, today announces that it is expanding its signature whiskey product to the West Coast and is available for purchase in retail stores throughout California.

California is the largest U.S. market for spirits, followed by Florida and New York. With this latest expansion, the Florida-based premium whiskey will now be available for purchase across California at local restaurants, bars, grocery chains, liquor stores and other retail establishments. "We're excited to distribute DuBlase Whiskey in the beautiful state of California. We have already received placement inquiries in cities such as Los Angeles, Long Beach, Cypress and Inglewood," said Darrin Eakins, founder and CEO of Golden Age Innovations LLC and the entrepreneur behind the DuBlasé Whiskey brand.

This expansion news follows DuBlasé Whiskey's initial retail store expansion into one of the country's top retailer stores–Sam's Club–as well as various independent retail establishments throughout its home state of Florida. "As we approach our one-year business anniversary this Summer, we're working on continuing our retail expansion efforts to meet consumer demand for independent, quality, premium whiskey products," Eakins continued.

The response DuBlasé has received over this past year from trailblazing Millennials across the country speaks to the power in its brand equity and flavor profile. "We wanted to create a whiskey that represents style and class, but is equally perfect for celebrating life's special moments with a toast of a glass. At 70-proof (35% ABV), consumers can truly enjoy DuBlasé neat, as a cocktail or on the rocks. Our proprietary formula features a hint of vanilla, complemented with all natural spices, and is refined for a smooth and robust finish. It is perfect for California's diverse and festive lifestyle," said Eakins.

ABOUT DuBlasé Whiskey
DuBlasé is a premium, small batch whiskey brand headquartered in Jacksonville, Fla. DuBlasé's proprietary formula offers hints of vanilla and natural spices and is sourced and distilled in Florida. DuBlasé Whiskey is also available for purchase online to adults of the legal drinking age in 32 states – please visit www.DuBlase.com to learn more and to place an order. Be sure to follow DuBlasé on Twitter, Facebook, Instagram and LinkedIn for the latest news.

WhistlePig PiggyBank Rye Limited Edition 10 Year Straight Rye Whiskey

By Just malt3/25/2022 10:17:00 AMNewMalt, WhistlePigNo comments

WhistlePig PiggyBank Rye Limited Edition 10 Year Straight Rye Whiskey 50%-ABV 750ml.

Jack Daniel’s 12-Year Tennessee Whiskey

By Just malt3/24/2022 01:36:00 PMJackDaniels, NewMaltNo comments

Jack Daniel’s 12-Year Tennessee Whiskey 53.5%-ABV 700ml.

Pilot House Distilling Opening its Third Tasting Room

By Just malt3/23/2022 07:57:00 PMMaltNewsNo comments

Pilot House Distilling is spreading its roots and is headed for the beach. The distillery, which has been serving up spirits in its Astoria tasting room, has plans to launch a third tasting room in Cannon Beach in April.

Larry Cary, co-founder of Pilot House, is looking forward to the expansion and the chance to reach a wider audience on the Oregon coast.

“Cannon Beach has always been on my list of places to open a tasting room,” says Larry. “We have spent a lot of time in Cannon beach, and it is a beautiful place. I am glad to have this opportunity to finally showcase “The Spirits of the Coast” in a great coastal location.”

Larry and his wife Christina began Pilot House Distilling in 2013. Larry always had an interest in spirits and decided to venture into the world of distilling in 2011. Just two years later, the Carys opened their distillery and tasting room in downtown Astoria.

Pilot House offers a wide range of craft spirits including vodkas, gins, whiskies, agave spirits, and even absinthe. Their Astoria tasting room gives locals and visitors the chance to try favorites like their Painted Lady Gin, Chai Tea Vodka, and A-O Come Hell or High Water, a unique ocean-aged whisky aged on local fishing boats. Pilot House also offers a variety of canned cocktails.

In just a couple of short weeks, the same award-winning spirits will be available in Cannon Beach located at 224 N. Hemlock. Until then, guests can visit the Astoria tasting room (at 1270 Duane St.) Monday-Saturday 12 pm-6 pm and Sunday 12 pm-4 pm or Portland (at 4214 N. Mississippi) daily from 2 pm – 9 pm.

About Pilot House Distilling

Pilot House has recently expanded into Idaho and Nevada, with plans for other states soon. They also offer online shipping to some states. Visit the website for more information.

Michter's 10 Year Bourbon Release Held Back Until 2023

By Just malt3/23/2022 10:48:00 AMMaltNews, MichtersNo comments

LOUISVILLE, Ky., March 22, 2022 - Louisville-based Michter's Distillery will be waiting until 2023 to release its 10 Year Bourbon.

"Over the more than two decades since we restarted Michter's in Kentucky, we have had several years where we've chosen to hold back particular offerings," observed Michter's President Joseph J. Magliocco. "Our goal is to put out the greatest American whiskey. When we think something is already wonderful, but will become spectacular with a bit more aging, we have not been shy about waiting to release it. When it comes to whiskey, there's no substitute for patience and time."

"I'm proud to be at a company that is so laser focused on offering top quality whiskey. This continues the protocol set by our late Master Distiller Willie 'Dr. No' Pratt," commented Michter's Master Distiller Dan McKee. Many years ago, Pratt earned this nickname from Michter's Executive Vice President Steve Ziegler for his refusal to release any whiskey until he felt it was just right.

The Louisville-based distiller plans to keep the barrels originally slated to be bottled this year for one further year of aging. Michter's Master of Maturation Andrea Wilson stated, "Bourbon enthusiasts often tell us how much they love our 10 Year Bourbon for its depth and complexity. While we know our Michter's supporters will be disappointed, just know we are continuing to stay true to our philosophies of who we are as a company and as a brand by always delivering extraordinary whiskey to those who are willing to wait."

Michter's 10 Year Bourbon has a suggested retail price of $160 in the United States.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently all types of Michter's are being allocated because demand exceeds supply. In October 2021, Michter's was named the Most Admired American Whiskey in a survey conducted in 25 countries. In January 2022, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

In addition to Michter's Fort Nelson Distillery and Michter's Shively Distillery, both located in Louisville, the company has its 205-acre farm and operations in Springfield, Kentucky.

Shire Distilling Shire Oak Cask Strength Single Barrel Pot Distilled Bourbon Whiskey

By Just malt3/23/2022 10:30:00 AMNewMaltNo comments

Shire Distilling Shire Oak Cask Strength Single Barrel Pot Distilled Bourbon Whiskey 60%-ABV 750ml.

Bullseye Bourbon Whiskey

By Just malt3/22/2022 08:42:00 AMNewMaltNo comments

Bullseye Bourbon Whiskey 46%-ABV 1-liter.

George Remus Mom Chill Filtered Straight Bourbon Whiskey

By Just malt3/21/2022 07:02:00 PMNewMaltNo comments

George Remus Mom Chill Filtered Straight Bourbon Whiskey 47%-ABV 750ml.

Bruichladdich The Organic 2011 Islay Single Malt Scotch Whiskey

By Just malt3/17/2022 09:37:00 AMBruichladdich, NewMaltNo comments

Bruichladdich The Organic 2011 Islay Single Malt Scotch Whiskey 50%-ABV 750ml.

Three Tartans Blended Scotch Whisky

By Just malt3/16/2022 07:40:00 AMNewMaltNo comments

Three Tartans Blended Scotch Whisky 40%-ABV 750ml.

Swear Jar Candied Green Apple 6-Year Canadian Whiskey

By Just malt3/15/2022 09:20:00 AMNewMaltNo comments

Swear Jar Candied Green Apple 6-Year Canadian Whiskey 35%-ABV 750ml.

Milk Street Distillery Murder Bourbon

By Just malt3/14/2022 08:01:00 AMNewMaltNo comments

Milk Street Distillery Murder Bourbon 4-Year Straight Bourbon Whiskey 50%-ABV 750ml.

Michter's Announces 2022 Release Of US*1 Barrel Strength Rye

By Just malt3/10/2022 10:11:00 AMMaltNews, MichtersNo comments

LOUISVILLE, Ky., March 9, 2022 Master Distiller Dan McKee and Master of Maturation Andrea Wilson have approved the release of Michter's US*1 Barrel Strength Rye. Shipment to distributors and importers begins this month.

Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this March 2022 release is 111.6 proof. "Our barrel strength whiskey is always stunning, and this release continues to deliver a bold experience with layers of sweetness and spice along with gentle oak maturity," observed Wilson.

McKee commented, "At Michter's, we've put out some terrific Barrel Strength Rye over the years. Personally, I love this 2022 release for its richness, complexity and depth. It's a perfect representation of our Michter's house style."

"Dan and Andrea are our ultimate gatekeepers," stated Michter's President Joseph J. Magliocco. "They've continued the tradition set by our late Master Distiller Willie Pratt and our Master Distiller Emerita Pam Heilmann of not releasing something unless they feel the whiskey is just right."

The suggested retail price in the United States is $100 for a 750ml bottle of Michter's US*1 Barrel Strength Rye.

In addition to Michter's Fort Nelson Distillery and Michter's Shively Distillery, both located in Louisville, the company has its 205-acre farm and operations in Springfield, Kentucky. For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

Tullamore D.E.W. Irish Whiskey Wants to Offer Fans A Grade 'A' Lesson This St. PADDY'S Day

By Just malt3/10/2022 10:08:00 AMMaltNews, TullamoreNo comments

Renowned Butcher Pat LaFrieda Teams Up With World's Second Largest Irish Whiskey to Create the Ultimate St. Paddy's Day Patty; Tullamore D.E.W. Also Announces New Advertising Campaign "An Unwavering Whiskey in a Crazy World"

TULLAMORE, Ireland, March 9, 2022 St. Patrick's Day is around the corner, and – with nearly 200 St. Paddy's Days under their belt – your friends at Tullamore D.E.W. Irish Whiskey know a thing or two about celebrating the holiday….and how to actually spell it. Year in and year out, Americans seem to get it wrong, opting for the use of the double T instead of the double D. This year, Tullamore D.E.W. is setting out to change that…with an appetizing partnership.

To offer a tasty spelling lesson, Tullamore D.E.W. has partnered with acclaimed American butcher Pat LaFrieda to create the ultimate St. Paddy's Day Patty to help fans from making the common spelling mistake between a meat patty and Ireland's national holiday. The specialty St. Paddy's Day Patty is made up of a proprietary blend created by Pat LaFrieda himself and inspired by Tullamore D.E.W.

"Every March, we produce around 5 million burger patties so when Tullamore D.E.W. came to us to help teach Americans about the proper spelling between Patty and Paddy, we knew we could help," said Pat LaFrieda, Owner & CEO of Pat LaFrieda Meat Purveyors. "There are four generations of Patrick's in our family and it all started with my grandfather who was born on March 17th. St. Paddy's Day is always a festive holiday for us and with whiskey and burgers being the perfect pairing, we're thrilled to release our first St. Paddy's Day Patty alongside Tullamore D.E.W.," he continued.

Beginning March 10th, 193 kits will be made available on LaFrieda.com for a price of $84.99 (+ shipping), nodding to the 193-year history behind the Tullamore D.E.W. brand. Each St. Paddy's Day Patty includes two Tullamore D.E.W. ceramic shot glasses, one beanie, drink recipe card, Drizly code** to order a bottle of Tullamore D.E.W. to your door and 12 8oz meat patties. This way, you can celebrate the green holiday with a perfect pairing of Pat's patties and Tully's D.E.W. & A Brew serve created by Tullamore D.E.W. ambassador and Cork, Ireland native Gillian Murphy.

The St. Paddy's Day Patty coincides with the U.S. launch of Tullamore D.E.W.'s new brand platform and advertising campaign "An Unwavering Whiskey in a Crazy World." The campaign aims to highlight the refreshingly, unwavering world of the brand's hometown, Tullamore, Ireland. The local townspeople take center stage, featured in all of the brand's new advertising materials which is going live on OOH and digital channels across the U.S. in the lead-up to St. Patrick's Day.

"This St Patrick's Day we wanted to create something unique that speaks to our rich Irish heritage, but also our witty spirit," said Conor Neville, Senior Brand Manager, Tullamore D.E.W. "That very personality and character is at the core of this new campaign. Being from Tullamore, a small town in the heart of Ireland, lets us go far and wide without forgetting who we are. Through the latest advertising executions, we are on a mission to playfully remind folks what truly matters, and what doesn't."

To learn more about Tullamore D.E.W. and to stay in the loop on all of the brand's latest announcements, fans can head to TullamoreDEW.com or follow along on Instagram, Twitter or Facebook.

**Courtesy of Drizly. New Drizly users only. Must be 21+. Cannot be combined with any other offer. Per applicable law, value may be applied towards order total or shipping or delivery fees. Includes orders of non-alcoholic items. Void where prohibited. Expires on 3/31/22 at 11:59 EDT.

About Tullamore D.E.W. Irish Whiskey
Tullamore D.E.W. is the second largest Irish whiskey in the world in one of the fastest growing categories. With an intriguing smooth yet complex character, Tullamore D.E.W. is the original triple blend Irish whiskey, the first to pioneer a blend of all three styles of Irish whiskey, grain whiskey, malt whiskey and pot still whiskey. These three spirits come together to create an unrivaled taste and character like no other in the category.

Founded in 1829 in the town of Tullamore and inspired by the vision of Daniel E. Williams whose initials live on each bottle to this day - Tullamore D.E.W. has perfected the art of blending whiskey with over 45 industry awards in the last 10 years alone.

Tullamore D.E.W.'s new, state-of-the-art distillery, which was completed in 2014, marked the return of whiskey production to the town of Tullamore, 60 years after the original distillery closed its doors heralding a new era in Irish whiskey. Tullamore D.E.W. has an ABV of 40% and SRP of $24. For more information on Tullamore D.E.W., please visit www.TullamoreDew.com and follow on Instagram @TullamoreDewUS.

About William Grant & Sons
William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's third largest blended Scotch, Grant's®, as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.williamgrantusa.com.

About Pat LaFrieda Meat Purveyors
A fourth generation butcher and third generation meat purveyor, Pat LaFrieda supplies beef to over 700 of the nation's best restaurants, and ships his legendary product nationwide.

Famous for dry aged beef and "chopped" not ground meat, Pat LaFrieda has created over 50 custom hamburger blends and is the mastermind behind such burgers as the famous "Black Label Burger" at Minetta Tavern, as well as signature custom blends for the likes of Shake Shack, Union Square Café and Blue Smoke.

Affinity Creative Group Unleashes a Sweet Design for Doughball Whiskey

By Just malt3/10/2022 10:06:00 AMMaltNewsNo comments

MARE ISLAND, Calif., March 9, 2022 Patco Brands, a family-owned and operated adult beverage company known for its innovative drive, engaged Affinity Creative Group to project attitude, whimsy, and memorability for a new concoction in the spirits aisle, Doughball Whiskey. Given the recent explosive growth of flavored whiskeys, this nimble producer of niche brands knew they were on to something with a cookie dough flavored whiskey. The challenge: How to quickly communicate this unique offering in an increasingly crowded category.

Affinity Creative Group, an award-winning branding and design agency specializing in wine and spirits, located on Mare Island, California, created a pudgy, lovable, and regal bulldog to serve as an icon and portray the emotive essence of the brand. Combined with bold letterforms for the brand name and positioned on a big round field of 'dough,' this is a packaging design that can't be missed. On the retail shelf or behind the bar, this quirky, distinctive, and high-impact label is visible from a mile away.

Whether gulped as a shot or enjoyed in a cocktail, Doughball is anything but boring. The team at Affinity Creative developed a package in kind, with an insider vibe and energy, while projecting authentic whiskey cues to support a premium price point. The total package captures grins, invites trial, and encourages customers to 'unleash' their sweet side.

About Patco Brands: Patco Brands is a family-owned and operated import, distribution, marketing, and sales company. Visit patcobrands.com for more information.

About Affinity Creative Group: From our unique creative campus, along historic officer's row on Mare Island, California, Affinity Creative Group provides brand design, digital media, and retail activation marketing services, particularly for wine, spirits, and other luxury categories. Please visit affinitycreative.com for more information.

BEAM SUNTORY LAUNCHES LIMITED-EDITION BOWMORE 1965 PRECIOUS METALS EXCLUSIVELY TO GLOBAL TRAVEL RETAIL

By Just malt3/10/2022 10:02:00 AMBowmoreNo comments

LONDON, March 10, 2022- Beam Suntory is thrilled to introduce the limited-edition Bowmore™ 1965 Precious Metals, designed by master craftsman John Galvin, exclusively to Global Travel Retail.

Inspired by the rich heritage of Bowmore's remote island home in Islay for over 240 years, John Galvin captured centuries of tradition to create four individual presentation boxes that pay homage to legendary craftsmanship and the distillery's legacy.

Each handcrafted oak box is adorned with a brass plaque made from the former spirit safe, dating back to 1924.

Bowmore 1965 Precious Metals celebrates the evolution of the distillery as the 1960s represent the golden age of Bowmore, when some of the brand's most prolific and admired whiskies were crafted. Today, these whiskies are scarce, and the spirits are limited to only a handful of casks.

Radiating a shimmering amber hue, Bowmore 1965 has been elevated to legendary status through maturation showcasing the iconic fruit notes and deep flavour that are revered in Bowmore single malts. On the nose, this whisky offers elegant bursts of fragrant fruits, sweet bees wax and intense dark chocolate, developing into burnt heather and a fresh spring flower finish. Perfectly balanced with a touch of jasmine, dried fruit and apricots, this single malt is best savoured neat.

Each of the four bottles are available at a RRSP of $50,000, with each individual box being a bespoke collectable and artifact capturing over 240 years of heritage. The bottle will also be accompanied by a certificate of authenticity and numbered to preserve their rarity.

The bespoke one-off art pieces represent the ultimate pathway into the Bowmore legacy for whisky collectors worldwide and will be available to travellers at airports in Dubai, Taiwan, Hong Kong and Amsterdam.

The first bottle will become available at the Taipei Downtown DF store from 11^th March 2022.

Manuel González, Marketing Director of Global Travel Retail for Beam Suntory, said: "We're delighted to present the exquisite limited-edition Bowmore 1965 Precious Metals exclusively to Global Travel Retail. Master craftsman John Galvin captured the essence of the Bowmore distillery and has a proven track record of designing incredibly desirable pieces for collectors. With only four bottles available worldwide, our customers are invited to get their hands on unique art that immortalizes the Bowmore craftsmanship and celebrates the brand's rich heritage."

Alberta Distillers Ltd Announce the U.S. Launch of Their Award-Winning* 100% Rye Whisky Core Expression, Alberta® Premium

By Just malt3/10/2022 10:00:00 AMMaltNewsNo comments

The Awarded Top-Selling1 Whisky Will Be Available Stateside Beginning March 2022

TORONTO, March 10, 2022 - Alberta Distillers Ltd, one of the first distilleries to create a true 100% rye whisky, are proud to announce the introduction of their signature core expression, Alberta® Premium to the U.S. for the first time. This stateside launch follows the successful relaunch of the highly coveted Alberta® Premium Cask Strength Rye into the U.S. in 2021. The premium 100% Canadian rye whisky currently boasts the title of the No. 1 selling 100% rye whisky in the world, as outlined by IWSR global sales numbers¹, and is a true testament to the skill and craftsmanship of Alberta Distillers, which was named Distillery of the Decade by the 2020 Canadian Whisky Awards.

Crafted and distilled in Calgary, Alberta, Alberta Premium is made from 100% Canadian prairie rye grains grown by local farmers. The grains are uniquely nourished by nutrient-dense, glacier-fed spring water from the surrounding Rocky Mountains. The result is a perfectly balanced whisky with unique nuances of flavor that are influenced by the natural climate and environment in which it is made.

"We were thrilled by the response to our re-introduction of cask strength rye whisky to the U.S. last year, and this year we wanted to offer U.S. fans the opportunity to get their hands on the liquid we're best known for," remarked George Teichroeb, General Manager of Alberta Distillers. "Alberta Premium showcases exactly what true Canadian rye whisky can be, and we're proud to continue the tradition of producing the gold standard for Canadian spirits and using 100% rye grains to craft this distinguished liquid."

You can taste the great quality in every bottle of this distinctive and award-winning whisky*, which has earned high accolades such as Gold at the 2021 International Spirits Challenge, Platinum at the 2021 SIP Awards, and Excellent/Highly Recommended at the Ultimate Spirits Challenge in 2019. Best enjoyed neat with a drop of water, on the rocks, or in a classic cocktail, such as an Old Fashioned, this coveted whisky is packaged in an eye-catching, faceted glass bottle and features the following characteristics:

Alberta Premium

Proof 40%
Taste: A bouquet of sweet aromas with the lingering taste of vanilla and spice
Finish: Mellow and smooth

Alberta Premium will begin to hit shelves this month with a SRP of $24.99 for a 750ml bottle. This winning whisky continues to set the standard for premium rye whiskies, and as demand grows for Alberta Premium products, U.S. whisky fans can rest assured there's more to come from Alberta Distillers in the months to come. For more information and to keep up to date on the latest news, follow Alberta Premium on Instagram and Facebook, or visit our websites at www.albertadistillers.com and adl75.ca, and visit us on social media at our Instagram and Facebook.

About Alberta Distillers
Founded in 1946, Alberta Distillers continually sets the gold standard for Canadian spirits, offering distinguished quality. Pure Rocky Mountain water and rich prairie grains—grown by farmers who have worked with us for decades—create the hearty foundation of the liquid we make. We're proud to be using only the finest ingredients. Those in the U.S. can now experience the bold flavor that can only be found in our award-winning products. Visit www.albertadistillers.com for more information.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Courvoisier cognac, as well as world renowned premium brands including Basil Hayden, Knob Creek and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

1 IWSR 2013-2020; 2020 Case volumes: 336k 9-liter cases; June 30, 2021

Devils Backbone Distilling Peach Moonshine

By Just malt3/10/2022 09:41:00 AMNewMaltNo comments

Devils Backbone Distilling Peach Moonshine 36%-ABV 375ml.

Burton James Uniquely American Whiskey

By Just malt3/09/2022 08:20:00 AMNewMaltNo comments

Burton James Uniquely American Whiskey 40%-ABV 750ml.

Make Your Own Whiskey With Iowa Craft Distillery’s Private Barrel Club

By Just malt3/08/2022 06:37:00 PMMaltNewsNo comments

West Des Moines, IA (March 8, 2022) – A unique Private Barrel Club experience that allows its members to taste, smell, and choose their own recipes for a barrel’s worth of curated spirits awaits whiskey connoisseurs at Foundry Distilling Co. The company, known for producing an authentic line of spirits in a restored railcar repair facility in West Des Moines, Iowa, now takes the craft to another level with this new offering.

“We work with individuals and groups to create their own branded spirits, and hopefully learn a lot along the way,” explains Scott Bush, founder and owner of Foundry Distilling. “We have quickly become the industry leader in custom labeled spirits and have turned clients from all around the country into amateur distillers.”

The one-of-a-kind process, outlined at MyPrivateBarrel.com , starts with a tasting, whether in- person at Foundry Distilling or through a kit of five curated spirits shipped from Iowa to anywhere the product is offered in the country.

Each sample has its own unique color, aroma, flavor, and finish. The samples also come with a guide to help customers understand what they’re seeing, smelling, and tasting. Once they decide on a sample they prefer, club members select a bottle style, cork, bottle closure, and customize the label. Foundry Distilling handles all regulatory issues, taxes, and distribution.

“Other distilleries offer barrel picks of their stock whiskeys, but we’re one of the only distillers who allow customers to develop a fully custom package,” Bush stated. “We work with you to create your very own label that highlights you, your business, or whatever event or milestone you are celebrating.”

Through word-of-mouth, the company has already produced hundreds of barrels of private-label whiskey. Bush, who revived the carefully guarded Templeton Rye bootleg whiskey recipe and turned the Prohibition Era legend into a legitimate, medal-winning national brand, is now ready to take the Private Barrel Club nationwide.

In addition to a detailed knowledge-based experience about whiskey, Private Barrel Club members get a barrel’s worth of curated spirits that they can call their own. Each customer is a part of an unforgettable experience that they can enjoy or even share with others.’ To learn more about Foundry Distilling’s Private Barrel Club, visit MyPrivateBarrel.com . For additional information about Foundry Distilling, head on over to FoundryDistillingCompany.com .

###

About Foundry Distilling Company
Foundry Distilling Co. strives to be one of the most innovative distilleries in the world by providing unique products, offering once-in-a-lifetime experiences, like the company’s Private Barrel Club, and collaborating with an alliance of nationally recognized breweries, known as the

JAMESON® IRISH WHISKEY MAKES A SPLASH IN THE READY-TO-DRINK CATEGORY WITH FIRST-EVER U.S. LAUNCH OF JAMESON® GINGER & LIME COCKTAIL IN A CAN

By Just malt3/08/2022 08:39:00 AMJameson, MaltNewsNo comments

The Jameson® Ginger & Lime cocktail in a can finally arrives stateside, just in time for St. Patrick's Day

NEW YORK, March 7, 2022 - Today, Jameson Irish Whiskey officially announces the debut of their first-ever U.S. ready-to-drink offering, Jameson® Ginger & Lime. A premium, carbonated cocktail in a can made with our smooth triple-distilled Irish Whiskey, the Jameson Ginger & Lime ready-to-drink cocktail arrives just as Jameson declared St. Patrick's Day a two-day holiday in 2022.

The ready-to-drink category has experienced massive growth in recent years, and Whiskey-based ready-to-drink cocktails are a driving force behind the category expansion*. The new Jameson Ginger & Lime ready-to-drink cocktail in a can is made with natural ginger and lime flavors and our smooth Irish Whiskey to create a tasty, convenient offering that can be enjoyed by a wide range of whiskey fans, including whiskey-curious consumers.

"The Jameson Ginger & Lime ready-to-drink cocktail was inspired by one of our all-time fan-favorite recipes, "said Kate Pomeroy, Head of Innovation at Pernod Ricard North America. "Our goal was simple – to create a cocktail experience that is easy and delicious."

The new offering has an ABV of 6% and is now available at retailers nationwide and on Drizly as a 4-pack of 12oz sleek cans for an SRP of $14.99. Best served chilled right out of the can, the Jameson Ginger & Lime ready-to-drink cocktail is perfect for barbecues, rooftop get-togethers, music and sporting events, or simply connecting with friends and family.

"We're exceptionally excited to announce this new offering just in time for St. Patrick's Day," said Sona Bajaria, Vice President of Marketing, Jameson at Pernod Ricard USA. "The past two years have underscored the mandate to provide consumers with quality products in a convenient way. With 9 out of 10 consumers interested in purchasing a Jameson Ginger & Lime ready-to-drink**, this expansion was a natural next step."

The Jameson Ginger & Lime cocktail in a can follows the debut of Jameson Orange, which first hit U.S. shelves in January 2022. Made with our finest triple-distilled Irish Whiskey and natural orange flavor, Jameson Orange has an ABV of 30% and introduces a whiskey-forward, differentiated liquid, with a subtle sweetness, that continues to fuel the growing flavored spirits category.

"After two years of canceled plans, consumers deserve to celebrate with something extra special this St. Patrick's Day," Pamela Forbus, Chief Marketing Officer at Pernod Ricard North America. "Driven by the overwhelming demand for products that can be consumed outdoor and on-the-go***, our Jameson Ginger & Lime cocktail in a can is a new and exciting chapter for Jameson in the U.S. – and just in time for Irish whiskey's biggest day of the year."

To learn more about Jameson Ginger & Lime cocktail a can, visit Jameson.com and follow @jameson_us on Instagram, Twitter and Facebook.

*Nielsen Beer Topline Report 4/18/20 / IWSR RTD in the US (April 2021) / IWSR The Future of RTDs Strategic Study 2020 / Nielsen XOAC + Liq Plus
** MMR Jameson RTD Liquid Test Research July 2021 (Post Trial Unpriced %T2B Purchase Intent)"
*** US Alcohol Demand HD survey (2020): SSG analysis

ABOUT PERNOD RICARD USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. Pernod Ricard USA is headquartered in New York, New York, and has more than 800 employees across the country. The company's leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Our products bring people together and serve a valuable role in society. We encourage responsible consumption of our products and fight alcohol misuse in society by evolving our business and our marketing, taking action on harmful drinking and engaging with our stakeholders for real change. As a founding member of the Foundation for Advancing Alcohol Responsibility (Responsibility.org), we are proud to be a part of the campaigns that have worked to produce a 29% reduction in underage drinking over the past 10 years.

About Irish Distillers

Irish Distillers is Ireland's leading supplier of spirits and wines, and producer of some of the world's most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world's best-selling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 7.6m cases in 2020. Our brands are exported to 130+ markets.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products. In 2018, Irish Distillers acquired Eight Degrees Brewing.

We employ over 600 people across our operations in Cork and Dublin.

Heaven Hill Select Stock Kentucky Straight Bourbon Whiskey Finished In Chinquapin Barrels

By Just malt3/08/2022 08:27:00 AMHeavenHill, NewMaltNo comments

Heaven Hill Select Stock Kentucky Straight Bourbon Whiskey Finished In Chinquapin Barrels 55%-ABV 750ml.

FREY RANCH® DISTILLERY CELEBRATES MEANINGFUL CONTRIBUTIONS MADE BY WOMEN WITHIN AMERICAN WHISKEY MOVEMENT THROUGH INAUGURAL WOMEN + WHISKEY CAMPAIGN

By Just malt3/08/2022 02:36:00 AMMaltNewsNo comments

From Women's History Month through Mother's Day, Company to Donate $1 from Each Bottle Sold, up to $10,000, to "Moms on the Run" Breast Cancer Charity

FALLON, Nev., March 8, 2022 - As cofounder of Frey Ranch Distillery, Ashley Frey – one half of the Frey Ranch husband & wife team behind their ground-to-glass "whiskey farm" - is one of many women who've built a career in an industry where the "fairer sex" comprises the fastest growing segment of the whiskey-consuming public. The consummate working mom and whiskey woman, Ashley joins the legion of ladies blazing a trail in America's Native Spirit – bourbon – and its spicier cousin rye. Celebrating the many achievements of women who make, market and drink American Whiskey, Frey Ranch Distillery today announced a 360-degree Women + Whiskey marketing campaign running from Women's History Month through Mother's Day.

Historically, women have always played a prominent role in whiskey-making – albeit behind-the-scenes. Today, women are at the forefront of moving the business in new, exciting, and more inclusive directions. Recent data (according to MRI 2020) indicates that around 40 percent of American Whiskey drinkers are women, while a growing number of female distillers, blenders, owners, founders, and bartenders are changing the face of America's native spirit.

Interestingly, women have more nuanced senses of smell than men – useful when nosing and tasting a whiskey. In fact, scientific estimates indicate that 35 percent of women qualify as "supertasters" – meaning a person who has more taste buds and receptors resulting in tasting certain flavors and foods more strongly than other people.

Timed to coincide with International Women's Day, Ashley will moderate a panel discussion with her whiskey peers, including award-winning writer and podcast host Prairie Rose from Bit By A Fox, Shaylyn Gammon, newly-appointed Whiskey Director at Blue Run Spirits (www.bluerunspirits.com) and award-winning craft cocktail bartender Mimi Burnham, via Frey Ranch Distillery's (@FreyRanchDistillery) Instagram Live from 4:00 – 4:30pm ET on March 8^th dedicated to the power of mentorship.

Additionally, Frey Ranch will turn over its social channels @FreyRanchDistillery to spotlight the many incredible women behind the bar – without who the 21^st century cocktail revolution would not be possible. Ashley will also visit San Diego, San Francisco, Los Angeles, Sacramento, and Las Vegas to host tasting events and pop ups for both the whiskey curious and the connoisseur.

"We believe whiskey is a communal experience, which is why we welcome all whiskey drinkers to join our celebration of Women + Whiskey where we honor the meaningful contributions of women from all facets of the business," said Ashley Frey, cofounder of Frey Ranch Distillery. "In that spirit, we're proud to donate $1 from every bottle of Frey Ranch Bourbon sold at participating retailers to Pinocchio's Moms on the Run – an organization close to my heart that provides financial and emotional support for women battling breast cancer."

To honor the whiskey woman in your life, cheers her with a delicious and refreshing Blackberry Smash.

Muddle lime, blackberries, and mint together. Stir in Frey Ranch Bourbon + simple syrup. Top with club soda, garnish with mint leaves, blackberries, and serve over crushed ice.

Ingredients:

2 Fresh Lime Wedges Squeezed

8 Fresh Blackberries

5 Large Mint Leaves

2 Ounces of Frey Ranch Bourbon

½ Ounce of Simple Syrup

1 Ounce Club Soda

To learn more about Frey Ranch Distillery, visit freyranch.com and follow Frey Ranch Distillery on social media.

Instagram: @freyranchdistillery | Facebook: @freyranchdistillery | Twitter: @freyranch

ABOUT FREY RANCH DISTILLERY:
Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family's 1,500-acre farm in Fallon, Nevada. The family has a deep history of farming in Northern Nevada that dates back over 150 years and continues today with Frey Ranch Distillery, one of only a few distilleries in the world to grow 100% of its whiskey grains on-site. Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12 to 4 p.m. To learn more, visit freyranch.com.

Jack Daniel’s Small Batch Special Release Tennessee Whiskey

By Just malt3/07/2022 08:37:00 AMNewMaltNo comments

Jack Daniel’s Small Batch 2022 Special Release Tennessee Whiskey 375ml 77.9%-ABV Batch 5.

Compass Box Flaming Heart Scotch Whiskey

By Just malt3/04/2022 04:55:00 PMCompassBox, NewMaltNo comments

Compass Box Flaming Heart Scotch Whiskey 48.9%-ABV 750ml.

Jameson® Irish Whiskey Turns St. Patrick's Day Into a Two-Day Holiday in 2022

By Just malt3/04/2022 11:09:00 AMJameson, MaltNewsNo comments

We haven't been able to enjoy St. Patrick's Day properly in the last two years; so

JAMESON IRISH WHISKEY TURNS THIS ST. PATRICK'S DAY INTO A DOUBLE HOLIDAY.

DUBLIN, March 3, 2022 Whereas due to a certain unnamed and uninvited situation over the past two years, we haven't been able to celebrate properly; then

JAMESON IRISH WHISKEY HEREBY ANNOUNCES:

This year, St Patrick's Day will take place concurrently on Thursday, March 17 and Friday, March 18, 2022, and the holiday will therefore be referred to as "St. Patrick's DAYS," plural, with an "S."

Because two days of coming together with Friends & Family is better than one.

We, Jameson, invite America to join us. By signing up, you agree to celebrate St. Patrick's Day (Responsibly) on Thursday, March 17 and Friday, March 18, however you choose, and are entered for a chance to win* the two prizes below:
• $20.22 sent via carrier pigeon on Thursday, March 17 to be used solely on St. Patrick's DayS
• Full breakfast (Irish or not!) to fill you up on Friday, March 18 via a food delivery service

MAY THE LUCK OF THE IRISH BE ON YOUR SIDE.

And to honor those who have steadfastly supported our beloved industry, and who have so resolutely waited for St. Patrick's Day to return, we pledge $75,000 to the Restaurant Workers' Community Foundation. In addition, for everyone that signs up, Jameson will donate an additional $1 in their name up to $25,000.

Happy St. Patrick's DAYS, America.

#Jameson #StPatricksDayS

SLÁINTE!

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9019951-jameson-irish-whiskey-st-patricks-day-announcement/

*NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Sweepstakes begins at 12:00 AM ET on 3/2/22 and ends at 11:59:59 PM ET on 3/16/22. Open only to legal residents of 50 US/DC (excluding MD) who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details and restrictions. Void in MD & where prohibited. Msg&data rates may apply. Sponsor: Pernod Ricard USA LLC, 250 Park Ave. 17^th Floor, New York, NY 10177.

To create free Venmo account, go to www.venmo.com or download free app to mobile device w/ SMS texting capability, provide phone and e-mail address as prompted. U.S.-based bank account required to use Venmo. Msg & Data rates (& other charges) may apply. Venmo is a service of PayPal, Inc. which is NOT responsible for this program. This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with Venmo or PayPal, Inc.

Signatures by legal residents of Alabama, Hawaii, Illinois, Mississippi, Massachusetts, and South Carolina shall not be counted or considered in relation to any marketing activities or donations made by Jameson and Pernod Ricard in relation to announcement. This restriction shall not apply to legal residents of Alabama, Hawaii, Illinois, Mississippi, Massachusetts, and South Carolina that enter and agree to the Official Rules of the Jameson Double Days Sweepstakes.

About Jameson ® Irish Whiskey Underpinning the "Legendary Tales" campaign is the continued strength of the Jameson brand, which dominates the Irish Whiskey category with a 73% share and an average growth rate in Nielsen of +35%. The core offering of Jameson original continues to be the main driver of this growth, with added topspin from the introduction of Jameson Cold Brew, Jameson Orange and the continued acceleration of Jameson Black Barrel, the #1 selling super premium Irish whiskey in the US.

Follow along at @Jameson_US and JamesonWhiskey.com for the latest from John Jameson and the "Legendary Tales" campaign.

About Pernod Ricard USA ® Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut ® Vodka, Avión ® Tequila, Chivas Regal ® Scotch Whisky, The Glenlivet ® Single Malt Scotch Whisky, Jameson ® Irish Whiskey, Kahlúa ® Liqueur, Malibu ®, Martell ® Cognac, Olmeca Altos ® Tequila , Beefeater ® Gin, Del Maguey ® Single Village Mezcal, Monkey 47 ® Gin, Plymouth ® Gin, Seagram's ® Extra Dry Gin, Malfy ® Gin, Hiram Walker ® Liqueurs, Midleton ® Irish Whiskey, Powers ® Irish Whiskey, Redbreast ® Irish Whiskey, Aberlour ® Single Malt Scotch Whisky; Lillet ®; Smithworks ® Vodka, Jefferson's ® Bourbon, Smooth Ambler ® Whiskey, Rabbit Hole ® Whiskey, Pernod ® and Ricard ®; such superior wines as Jacob's Creek ®, Kenwood ® Vineyards, Campo Viejo ® and Brancott Estate ®; and such exquisite champagnes and sparkling wines as Perrier-Jouët ® Champagne, G.H. Mumm™ Champagne and Mumm Napa ® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

BAILEYS PARTNERS WITH ICONIC BAGEL SHOP, ESS-A-BAGEL, THIS ST. PATRICK'S DAY FOR THE LUCKIEST BRUNCH COLLABORATION YET!

By Just malt3/04/2022 11:06:00 AMMaltNewsNo comments

NEW YORK, March 3, 2022- St. Patrick's Day brunch is the kick-off to celebrations, typically consisting of the essentials: Baileys, coffee and bagels. But what happens when you combine everyone's favorite brunch items? The most epic (and delicious) St. Patrick's Day brunch yet. Baileys Original Irish Cream, the first spirit to combine two of Ireland's most unapologetically delicious ingredients: rich dairy cream and Irish Whisky, is partnering with iconic New York-based bagel institution, Ess-a-Bagel, to level up your brunch plans and give your regular bagel and coffee order an Irish makeover. Introducing the Baileys x Ess-a-Bagel St. Patrick's Day Brunch Box featuring the first-ever cream cheese infused with the flavor of Baileys Original Irish Cream Liqueur (non-alcoholic)* – a must try holiday treat available to order today for nationwide shipping beginning Monday, March 14 through Thursday, March 17, 2022; and those in New York City can soon stop by the exclusive pop-up to pair their bagels with Baileys and coffee (because nobody does brunch like New Yorkers!).

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/9021451-baileys-ess-a-bagel-st-patricks-day-brunch-box/

The Baileys x Ess-a-Bagel Brunch Box includes a half pound of the first-ever non-alcoholic cream cheese infused with the flavor of Baileys featuring rich cocoa and vanilla flavors, 12 of Ess-a-Bagel's Shamrock Green bagels, 6 Mini Green & White cookies, a pound of silky Nova, a half-pound of Spread of the customer's choice, a cream cheese spreader, and 1 bag of Lavazza ¡Tierra! Organic Planet coffee available online for nationwide shipping from March 14 through Thursday, March 17 at Goldbelly.com while supplies last. The Bailey's-infused cream cheese will also be available for purchase at Ess-a-Bagel stores at 831 3^rd Avenue and 108 West 32^nd Street while supplies last. And, while Baileys may not be included in the Brunch Box, we recommend serving our classic Baileys Irish Coffee to pair perfectly with your brunch spread.

BAILEYS IRISH COFFEE

Ingredients

2 oz Baileys Original Irish Cream
6 oz Lavazza ¡Tierra! Organic Planet Coffee
1 oz Irish Whiskey
1 Dollop Whipped Cream

Preparation

Combine Baileys, Lavazza ¡Tierra! Organic Planet coffee, and Irish Whiskey in a tall "Irish Coffee" glass.
Top with whipped cream.

The festivities don't stop there. Kick off your St. Patrick's Day celebrations IRL at brunch with Baileys and Ess-a-Bagel. Consumers 21+ can stop by the Baileys Bagel Bar Featuring Ess-a-Bagel pop-up in New York City – the destination for the tastiest bagels, notorious brunch culture and largest St. Patrick's Day festivities – where complimentary Baileys-infused cream cheese and green bagels will be available to sample alongside traditional Baileys and coffee cocktails made with Lavazza Coffee. The pop-up experience is located at 251 Elizabeth Street in NYC and operates from 9am-3pm on March 17-18 and 10am-3pm on March 19-20.

"We pride ourselves on our passion and dedication to crafting the perfect bagels and partnering with Baileys allowed us to push the boundaries to put a new twist on a classic," says Melanie Frost, Ess-a-Bagel Chief Operating Officer. "We're excited to be able to offer our customers a fun and innovative way to celebrate St. Patrick's Day with our bagels and a new Baileys-infused cream cheese to pair that is quite delicious!"

"Baileys' Irish heritage has organically engrained us into many St. Patrick's Day celebrations, so it only made sense to create a new way to enjoy everyone's favorite Irish cream liqueur for the holiday," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "We are huge fans of Ess-a-Bagel's classic yet innovative offerings and felt that they were the perfect partner to help us celebrate St. Patrick's Day by combining Baileys, bagels and brunch all in one!"

If you're looking to purchase a bottle of Baileys Original Irish Cream, the liqueur is available nationwide wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle. Enjoy Baileys neat, on the rocks, in coffee and hot chocolate or baked into a treat - for more information, please visit www.BAILEYS.com.

Baileys encourages consumers of legal drinking age to treat themselves responsibly.

About BAILEYS™ Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Deliciously Light, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

About Ess-a-Bagel
Ess-a-Bagel was established in 1976 by Florence and Gene Wilpon and Florence's brother Aaron Wenzelberg. Coming from an Austrian baking family, the art of baking or crafting the perfect bagel came naturally to them. Within two years of opening, Ess-a-Bagel was voted #1 in the Tri-State area and had attracted a loyal following. In 2013, Florence passed away. Her sister Muriel Frost and her niece Melanie Frost took over the operation.
Florence always had a passion for the bagel business. It was her baby, and she nurtured and grew it with the same ingredient that continues to set Ess-a-Bagel apart today: A LOT OF LOVE! Ess-a-Bagel continues to provide hungry New Yorkers with the city's best bagel. Hand rolled, boiled and baked on premises daily, our delicious crunchy on the outside and chewy on the inside bagel is the quintessential New York Bagel. For more information about Ess-a-Bagel or its Bagels, creamy spreads, or luscious Nova, visit Ess-a-Bagel.com

*Contains less than 0.5% alcohol by volume

Bulleit Frontier Whiskey Introduces Ready to Serve Cocktails: Bulleit Crafted Cocktails in Two Classic Recipes

By Just malt3/03/2022 01:27:00 PMBulleit, MaltNewsNo comments

Perfected in Collaboration with Bartenders, the Bulleit Manhattan and Bulleit Old Fashioned Crafted Cocktails Deliver a Convenient Bar-Quality Cocktail Experience from Anywhere - Just Pour, Serve and Enjoy.

NEW YORK, March 3, 2022 - Bulleit Frontier Whiskey is proud to introduce a new premium line of whiskey-based ready-to-serve cocktails to its award-winning portfolio with Bulleit Crafted Cocktails. Bulleit Crafted Cocktails offer up timeless, perfectly crafted drinks, ready to pour straight from the bottle with the Bulleit Manhattan and Bulleit Old Fashioned.

With the help of some of the most celebrated and creative bartenders, Bulleit Crafted Cocktails were perfected through many rounds of refinement. The final product is an expression of collaboration that delivers a bar-quality cocktail experience, allowing everyone from cocktail enthusiasts and whiskey lovers to casual sippers to enjoy perfectly curated cocktails anywhere, no matter the occasion.

"It can take time to master a Manhattan or Old Fashioned," said Adam Geissler, Bulleit Brand Ambassador. "Luckily bartenders are masters of their craft and have been skillfully making these cocktails with our whiskeys for years, so it was only right we had them help us create these products to help put bartender quality cocktails in the hands of people (21+) to enjoy without the time or fuss of cocktail preparation."

With the rise of at-home entertainment over the past few years, from impromptu dinner parties to small watch parties or those "just because" moments, Bulleit Crafted Cocktails allow both casual and experienced hosts to enjoy the company of friends while serving a premium cocktail experience.

"As a brand rooted in bartender culture, we collaborated with a number of leading bartenders to perfect and refine two timeless whiskey cocktails, the Old Fashioned and Manhattan," said Sophie Kelly, Senior Vice President of Whiskies, Diageo. "With Bulleit Crafted Cocktails, consumers can pour and serve bar quality, crafted cocktails wherever they are. Whilst nothing can replace the full experience of enjoying a drink made by your local bartender, Bulleit Crafted Cocktails are as close as you can get."

A fresh take on a timeless classic, the Bulleit Old Fashioned Cocktail is a sweet blend of Kentucky Straight Bourbon Whiskey, with the classic flavors of aromatic orange bitters and simple syrup, enhancing the hints of spice from the high-rye bourbon. The Bulleit Rye Manhattan was inspired by the simple belief that a spicier rye makes for a better Manhattan. The Straight Rye Whiskey packs a punch with subtle deep flavor, that's balanced out by sweet vermouth and bitters which add a brilliant layer of complexity.

With these new offerings, Bulleit continues to deliver on its innovative spirit, providing whiskey fans and cocktail connoisseurs convenience without sacrificing quality. Taking inspiration from the brand's iconic orange and green packaging, Bulleit Crafted Cocktails are encased in vibrant, design-forward bottles, complementing the bold and exciting flavors within.

While the liquid is already a bar quality serve thanks to our bartender collaborators, the crafting doesn't have to stop with the pour. Bulleit encourages consumers (21+) to embrace their inner bartender by customizing their garnish choices. Whether you're the lemon twist type or an exactly three cherries type, the possibilities are endless. Served neat, chilled or over ice – enjoy however you'd like.

To help launch Bulleit Crafted Cocktails, the brand is putting the ready to serve cocktails in the hands of those on the frontier by working with bartenders on a content series exploring unique ways to garnish, and by celebrating with cultural pioneers starting with those breaking the boundaries of film and television at the Film Independent Spirit Awards in Los Angeles.

Bulleit Crafted Cocktails are a permanent addition to the Bulleit portfolio and are available now nationwide. The Bulleit Manhattan and Bulleit Old Fashioned ready-to-serve cocktails are available in 375mL and 750mL bottles, contain 37.5% ABV and have a suggested retail price of $29.99 (750mL). To learn more about Bulleit Crafted Cocktails, visit https://www.bulleit.com/bulleitCraftedCocktails/.

No matter where or how you decide to enjoy Bulleit Crafted Cocktails, Bulleit reminds consumers 21+ to please remember to pour and serve responsibly.

ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ROE & CO IRISH WHISKEY INVITES YOU FOR TRIVIA TO TEST YOUR IRISH IQ AND WIN THE ULTIMATE ST. PATRICK'S DAY PRIZE

By Just malt3/03/2022 01:03:00 PMMaltNewsNo comments

NEW YORK, March 3, 2022 - For the first time in three years, St. Patrick's Day celebrations are coming back into full swing. To help adults across the US prepare for the holiday's return, Roe & Co is reminding fans exactly what they love most about the holiday, Irish heritage, and of course, whiskey with a bit of a trivia twist.

Once the quiz is completed, entrants will have the chance to enter the ‘IrishQ Test’ sweepstakes where one lucky winner will receive a 3-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller, Lora Hemy.

As part of the brand's festivities for the holiday, the premium Irish whiskey distilled by Lora Hemy is unveiling a quiz for adults (21+) in select markets to test if everyone is a bit Irish on St. Patrick's Day and expand their horizons. Do you love trivia and want to learn about the following areas? If you answered yes, then the 'IrishQ Test' has everything you need to be ready to celebrate St. Patrick's Day this year.

Delicious Irish Whiskey cocktail recipes
The location of the first St. Patrick's Day parade
The original color associated with the holiday

The best part? The fun and exploration doesn't stop after participants answer the final question! Once the quiz is completed, entrants will have the chance to enter the 'IrishQ Test' sweepstakes where one lucky winner will receive a 3-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller, Lora Hemy.

"After three long years, we are thrilled to finally celebrate St. Patrick's Day the way it is meant to be celebrated – bringing people together through connection and unity while applauding both modern Irish culture and honoring traditional Irish heritage," said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. "Roe & Co is proud to be a part of the resurgence of Irish Whiskey and cocktail exploration, and we can't think of a better way to share more about our story than by inviting our fans to take part in the #IrishQTest trivia."

To bring the campaign to life on social media, Roe & Co is also partnering with Anna Roisman, TV Host and Comedian, to help fans test their knowledge on social media. Roisman will be promoting the trivia and 'IrishQ Test' challenge on her social media (@annaroisman) so be sure to stay tuned so you don't miss any of the fun!

Starting today, the 'IrishQ Test' sweepstakes is available for entry on http://www.roeandcowhiskey.com/stpatricksday, ending at 11:59:59 pm ET on March 17, 2022. Not ready to travel just yet? The sweepstakes winner and their guest have until July 15, 2024, to take their dream trip to Dublin, or winner may choose to receive a check for $6,000 as Prize in lieu of trip by advising Sponsor accordingly at time of prize acceptance. While winners won't be announced until after the holiday, fans can celebrate St. Patrick's Day with the brand's delicious Roe & Co Irish Coffee Recipe.

Roe & Co is a premium Blended Irish Whiskey, named in honor of George Roe, a true pioneer of Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered and bottled at an ABV of 45 percent (90 proof), Roe & Co can currently be purchased for all of your St. Patrick's Day across the US in California, Connecticut, District Of Columbia, Illinois, Maryland, Massachusetts, New Jersey, New York State, Ohio or Rhode Island.

No matter how you choose to celebrate St. Patrick's Day with Roe & Co this month, please remember to drink responsibly. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

NO PURCHASE NECESSARY TO ENTER. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL U.S. RESIDENTS, 21 YEARS OF AGE OR OLDER, WHO RESIDE IN ONE (1) OF THE FOLLOWING STATES: CALIFORNIA, CONNECTICUT, DISTRICT OF COLUMBIA, ILLINOIS, MARYLAND, MASSACHUSETTS, NEW JERSEY, NEW YORK STATE, OHIO OR RHODE ISLAND (COLLECTIVELY, "ELIGIBLE AREA"). VOID ELSEWHERE AND WHERE PROHIBITED OR RESTRICTED BY LAW.

Roe & Co Irish Coffee Recipe

1.5 oz Roe & Co
2 tsp light brown sugar
1 cup hot or cold brewed coffee
Whipped cream

HOT: Add Hot coffee and sugar, stir and mix well. Once combined, add the Roe & Co Irish Whiskey. Top with Whipped Cream.

COLD: Mix sugar and cold brew coffee well. Stir in Roe & Co. Irish Whiskey and pour over ice filled Irish coffee mug. Top with Whipped Cream.

About Roe & Co
Roe & Co is named in honor of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century. His distillery, George Roe and Co, extended over 17 acres on Thomas Street in Dublin and was once Ireland's largest distillery.

Diageo will now build on this rich heritage with the creation of a new distillery by converting the historic former Guinness Power House on Thomas Street. Roe & Co is made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks. It has the signature smoothness of Irish Whiskey with remarkable depth of flavor – a luxuriously smooth blend, with a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies. The first blend of Roe & Co debuted in key European cities as part of Diageo's growing Reserve portfolio. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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