PCS Distilling Nulu Rye Whiskey Experimental Finish Series

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Glenfiiddich 40-Year Single Malt Scotch Whiskey

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Dierks Bentley’s Whiskey Row Denver to Open New Year’s Eve Night

 

DIERKS BENTLEY’S WHISKEY ROW TO GET THE PARTY STARTED ON NEW YEAR’S EVE

The American Gastropub’s Fifth Location Launches in Denver with Award-Winning Food, Drinks and Exhilarating Nightlife; Grand Opening on New Year’s Eve with World Class Amenities Such as a Rooftop patio, Culinary Cocktails, and a Southern-Inspired Menu

Link to hi-res assets here

DENVER (December 28, 2021) – Today, Dierks Bentley’s Whiskey Row announces the highly anticipated Denver opening on New Year’s Eve. The popular live music restaurant and bar will open at 1946 Market Street in the heart of Denver’s LoDo neighborhood, a mere block from Coors Field. Whiskey Row will feature live music with local artists five days a week, and the area’s top DJ’s will be featured Thursday through Sunday.

The 22,000-square-foot finished location is comprised of two existing buildings that have undergone major renovations, including a 6,000-square-foot addition. In addition to the southern-inspired food and culinary cocktails, guests will notice a state-of-the-art sound system using tour-grade components, a stage for live music with a 65-foot immersive LED wall, and a large outdoor patio with lawn games.

“I spend a lot of time in Colorado, so it was definitely the most fitting next spot for Whiskey Row,” said Bentley of the opening of his fifth Dierks Bentley’s Whiskey Row. “The neighborhood is a great vibe for experiencing Denver whether you’re a local or a tourist, and I can’t wait until I get to be back out there and have a cold one in the Mile High City at my very own place.”

The project is part of a joint venture between Monfort Companies, Iconic Investments, and Riot Hospitality Group. Additional groups collaborating on Dierks Bentley’s Whiskey Row include Alpine Bank, Circle West Architects, and Jaco General Contractor, Inc.

"We are extremely proud to be opening this exciting venue in Denver,” said Ryan Hibbert, CEO Riot Hospitality Group. “Having partners like Monfort Companies and Iconic Investments has made this an incredibly strong project. We are looking forward to becoming woven into the fabric of the Denver lifestyle and becoming great neighbors in the LoDo District.”

Dierks Bentley’s Whiskey Row will open officially to the public on Friday, December 31^st, during its grand opening New Year’s Eve party. The party will begin at 9 p.m. (first come, first served) and feature music entertainment from Nashville-based musician Stephen Paul and his band (@stephenpaulmusic) from 9 p.m. to 10 p.m. and long-standing Whiskey Row DJ Christopher Gray (@DeejayDiesel) from 10 p.m. to 2 a.m. Dierks Bentley’s Whiskey Row will be adhering to local restaurant & event COVID-19 guidelines including checking vaccination status at the door to ensure the safety of its valued guests and staff. For guaranteed entrance, guests can reserve a VIP table at www.dierkswhiskeyrow.com/denver.

Whiskey Row’s culinary program is being led by Dustin Cooke, culinary director for Riot Hospitality Group. The menu will feature signature cocktails such as Rye Oh My! made with Templeton rye whiskey, Ancho Reyes, fresh lemon, and a dash of apricot liquor topped with a splash of ginger beer; Tequila Mockingbird with Exotico Blanco tequila, fresh strawberry syrup, a squeeze of lime and grapefruit topped with sparkling rosé; and Little Heartbreaker with High West Oat vodka, responsibly sourced peach liqueur, fresh lemon and a hint of almond finished with a dash of bitters. Exclusive to the restaurant’s food menu will be pork belly nachos, artichoke and andouille toast, bacon-wrapped pork tenderloin, peanut butter whiskey salmon, and show-stopping burgers, among other signature dishes.

Dierks Bentley’s Whiskey Row will be continuing the grand opening celebrations on New Year’s Day with a Badass Brunch Party from 10 a.m. to 4 p.m. The brunch party will feature high energy DJ’s, signature Whiskey Row brunch items such as Dierks’ Potato Hash made with bacon, breakfast potatoes, roasted peppers, sweet jalapeños, maple sour cream, cheddar, and sunny eggs; Boysenberry Stack – classic pancakes with honey butter whip, toasted almond, and boysenberry syrup; DB’s Avocado Toast with avocado smash, maple chili, pickled onion, corn, goat cheese, white balsamic, and spring mix; and Champagne bottle service packages.

Dierks Bentley’s Whiskey Row hours of operation following the grand opening will be Monday (Closed), Tuesday and Wednesday (3 p.m. - 10 p.m.), Thursday (3 p.m. – 2 a.m.), Friday (11 a.m. – 2 a.m.), Saturday (10 a.m. – 2 a.m.) and Sunday (10 a.m. – 1 a.m.). For the latest opening updates and announcements, follow Dierks Bentley’s Whiskey Row in Denver on Instagram at @whiskeyrowdenver.

ABOUT DIERKS BENTLEY

Dierks Bentley continues to be a dominant voice for the genre with over 6.4 billion streams and 20 No. One hits, while his new single “Beers On Me” with BRELAND and HARDY races up the radio charts. Reaching a new creative high while “making music designed to challenge” (New York Times), Bentley co-wrote 10 of 13 tracks on his latest full-length release THE MOUNTAIN, which earned him the highest debut sales of his career and became his seventh chart-topping release. This summer, Bentley’s surprise LIVE FROM TELLURIDE collection was touted as "a gift that Country music fans didn't know they needed" (The Tennessean). Having amassed countless nominations from the ACM's, CMA's, Billboard Music Awards and more while also earning 14 GRAMMY nominations, Bentley also celebrated his 15-year anniversary as a member of the Grand Ole Opry. He also created professional endeavors outside of music with his Flag & Anthem lifestyle collection Desert Son, along with his “Dierks Bentley’s Whiskey Row” franchise locations. Fans can catch Bentley out on the road in 2022 on his newly extended BEERS ON ME TOUR. For more information and a for a full list of tour dates, visit Dierks.com.

ABOUT RIOT HOSPITALITY GROUP

Riot Hospitality Group (RHG) is a national, premier hospitality management company headquartered in Scottsdale, Arizona. The company is known for managing and creating unique concept brands. By the end of 2021, it will have six concepts and over a dozen locations across the U.S. in Arizona, Colorado, Illinois, and Tennessee. The company is also considering adding several more locations. With a passion for evolving the typical restaurant and entertainment landscape, RHG is committed to creating unique and meaningful experiences for every guest. The company is comprised of people who believe in leading by example, and their passion is fueled by a dedication to customer engagement, philanthropic ties in the community, and a strong commitment to true hospitality. RHG brands include Dierks Bentley's Whiskey Row, El Hefe, Farm & Craft, Hand Cut, and Riot House. Additionally, it manages The District, Maya Day and Nightclub, and Clubhouse at Maya. For more information, visit www.riothg.com.

ABOUT MONFORT COMPANIES

Monfort Companies puts the needs of the community first by investing in and developing commercial real estate projects that add long-term value and vitality to the Rocky Mountain region and beyond. Grounded by deep Colorado roots and inspired by the forward thinking of a new generation, Monfort Companies believes in cultivating strong public and private partnerships, focusing on projects that serve as economic drivers and growth engines for Colorado’s urban and rural communities. For more information, visit monfortcompanies.com.

ABOUT ICONIC INVESTMENTS

Iconic Investments is a full-service real estate investment and development firm based in Denver, CO.  Founded in 2009, it is focused on creating iconic development projects that provide long-lasting, sustainable value to the communities and neighborhoods they serve, while producing strong returns to its investors. For more information, visit investiconic.com.

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Bitter Tom’s Straight Bourbon Whiskey

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Highland Park 12-Year Viking Honour Single Malt Scotch Whiskey

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The Florida CANE Distillery Red Drum Straight Bourbon Whiskey

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Purple Spirits / Graton Spirits Foggy Burl Straight Bourbon Whiskey

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Crown Royal Partners with Celebrity Grillz Makers, Scotty ATL and Eddie Plein, to Announce Newest Whisky Blend Aged 18 Years

The award-winning whisky brand is redefining luxury and celebrating the gems of Atlanta's community with first of its kind grillz collaboration benefiting the Atlanta Artist Relief Fund

ATLANTA, Dec. 14, 2021 In time for the holiday season, Crown Royal is celebrating the release of the award-winning whisky brand's most luxurious variant to date. Crown Royal Aged 18 Years is a rare blend of exceptional whiskies, handcrafted by their master blender, patiently aged to perfection for eighteen years. In honor of the release, Crown Royal commissioned celebrity grillz maker Scotty ATL, to create four exclusive grillz sets using the liquid variant as the inspiration, in a first of its kind collaboration that celebrates new royalty and redefines luxury in the Atlanta community.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8996151-crown-royal-partners-grillz-makers-scotty-atl-eddie-plein-whisky/

Crown Royal Aged 18 Years has layers of intensity that are both surprising and delightful. Enticing notes of vanilla and stone fruit greet the nose, followed by the velvety body of light oak tempered by caramel spice. Delicate notes of nougat linger in the full-bodied finish. These layers, like the grillz art form, offer rare luxury that surprise and excite the person experiencing it.

"It's an honor to partner with Crown Royal on the launch of Crown Royal Aged 18 Years, their rarest whisky blend, in a way that pays homage to the craft of creating grillz and its impact on Atlanta culture and our community," says Scotty. "There is a thoughtful process to each grillz set I make, from selecting the materials to sizing it for the most perfect fit. I make sure all my clients are left feeling like royalty, much like the feeling after a sip of Crown Royal Aged 18 Years."

In the creation of the grillz Scotty collaborated with a mentor and legend in his own right, Eddie Plein, "the Originator and Godfather of Grillz." Through Plein's continued mentorship in this unique jewelry art form Scotty was able to create extra rare grillz sets that are made with rare VVS diamonds, opals, and 1-of-1 engraved arrows, nodding to Crown 18 Year Old's bottle design. The foundation of the grillz is made from Super Gold, a term coined by Scotty to describe the highest karat of gold he uses for his most luxurious grillz sets.

"I am excited to be a part of Crown Royal's announcement of their latest variant and see the evolution of the grillz culture. While grillz once symbolized poverty and tough economic times to some, they have now become a marker of culture, elevation, and the new definition of luxury," Eddie shared.

With only four of these grillz sets in the world, one was molded for Scotty himself, two were made for Grammy-nominated and Atlanta playmaker duo, EARTHGANG, who routinely pay homage to the unique southern Black culture of Atlanta through their soulful tunes and one set is up for auction via PopShop Live on December 15th at 6 PM ET. The public will have an opportunity to bid for a chance to own a piece of rare luxury, with the proceeds (I.e., the winning bid ) benefiting the Atlanta Artist Relief Fund, whose mission is to help feed and support artists (musicians, dancers, painters, actors, etc.) that make up the fabric of the Atlanta community.^ As part of their ongoing commitment to support local communities, Crown Royal will match the final auction sale price up to $10,000.

"Our artistry is founded on principles instilled in us as we grew up in Atlanta," EARTHGANG shared, "and because of the city's impact on our lives, we've always been a mouthpiece for the culture and our community. Our partnership with Crown Royal allows us to give back to the community that raised us, while appreciating the time it takes to create something so luxurious as Crown Royal Aged 18 Years, much like each song we make."

The specialty pieces highlight how luxury and rareness are not only something you can see. They come from within, showcasing the values and uniqueness that comes from Atlanta's rich history and culture, evolving over time into something exquisite.

"The Atlanta community is rooted in luxury and defining the culture today," Nicola Heckles, Vice President of Crown Royal, explains. "We are honored to partner with this next generation of artists and changemakers and happy to be able to support the Atlanta Artist Relief Fund, all while enjoying the crown jewel of our rarest stock, Crown Royal Aged 18 Years."

The sets were unveiled during an intimate event with Atlanta's most prominent tastemakers. Atlanta-based cellist on the rise, OkCello, provided entertainment for the night, while photographer and city native, Inari Briana captured the spirit of the event with stylized portraits of the guests.

Crown Royal invites everyone 21+ to toast to the artist communities. Please remember to drink responsibly. Crown Royal Aged 18 Years will be available in the United States at liquor stores, select bars and restaurants in limited quantities and online via Drizly in select locations.

*Must be 21+ to bid. Grillz offered for sale AS IS. To create grillz, winning bidder must complete custom mold and ship back to Scotty ATL, allowing 2-3 weeks for production. Bid is a legally binding agreement to purchase custom grillz set at corresponding price. Auction ends December 15th at 6:30 PM Eastern Time. Winning bid may not be tax deductible. Subject to Auction Rules here; be sure to review all rules, including complete item description before bidding.

^Auctioner's commission/processing fees to be deducted from winning bid prior to donation to Atlanta Artist Relief Fund.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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BOURBON COMMUNITY COMES TOGETHER TO BENEFIT WESTERN KENTUCKY

FRED MINNICK, THE KENTUCKY DISTILLERS' ASSOCIATION AND THE BOURBON CRUSADERS HOST

THE KENTUCKY BOURBON BENEFIT, DECEMBER 16 - 21

Bourbon curator Fred Minnick, The Kentucky Distillers’ Association (KDA) and The Bourbon Crusaders charitable organization partner for a fundraising event to support recovery and rebuilding efforts from the tornados that ravaged Western Kentucky.

The Kentucky Bourbon Benefit will feature an online and live auction of exclusive private barrel selection experiences, rare and vintage spirits, and unique tasting and tourism offerings from Kentucky’s signature distilling industry and hospitality and charitable partners.

The online auction will begin Thursday, Dec. 16 at 5 PM EST and run until Tuesday, Dec. 21 at 10 PM EST. A live-streamed auction will be held on Tuesday, Dec. 21 starting at 7 PM EST at Westport Whiskey & Wine in Louisville and will feature elite and immersive items from Kentucky’s legendary distillers.

“I’m overwhelmed by the outpouring of support in recent days,” says Gov. Andy Beshear. “I appreciate our signature Bourbon industry quickly stepping up to raise much-needed money for Kentucky families that have lost so much in this tragedy.”

“Kentuckians are hurting," adds KDA President Eric Gregory. "They’ve lost their homes, loved ones and their livelihoods. It’s our obligation as a signature industry – and duty as fellow Kentuckians – to help each other in times of crisis. There is a real urgency here. These are our friends and neighbors, and they need help now.”

Auction items can be viewed and bid on via kybourbonbenefit.com.

All proceeds will go directly to the state’s official Team Western Kentucky Tornado Relief Fund to assist those impacted by the tornados and severe storms of Saturday, Dec. 11. To learn more or make a donation, visit secure.kentucky.gov/formservices/Finance/WKYRelief.

“We've been the recipients of so much generous hospitality from the fine people of Kentucky,” says The Bourbon Crusaders founder RJ Sargent. “They've treated us like family. When we saw the chance to give back, our members jumped at the opportunity.”

“Kentucky Bourbon is a community that spans throughout the Bluegrass State and from whiskey bars in Sidney to the collectors in Manitoba," adds Minnick. "Bourbon lovers everywhere want to help rebuild Western Kentucky with our hands, hearts and wallets.

“Private collectors, Kentucky distillers, out-of-state brands and celebrities donated rare auction items that will surely break records. The Bourbon community believes in the Commonwealth's bond of Bourbon and knows it can bring us together to rebuild.”

Offerings include more than 20 private barrel experiences, where Bourbon enthusiasts can personally taste and select their own one-of-a-kind barrel under the tutelage of the brand’s Master Distiller. Each barrel usually yields 150-200 bottles depending on age and proof.

Whiskey aficionados with The Bourbon Crusaders have raided their collections and donated dozens of limited edition and single barrel expressions of Bourbon, rye and Scotch whiskies. Distillers also have donated rare bottles that disappeared from retailer’s shelves long ago.

Minnick, a best-selling author and expert on all things Bourbon, utilized his renowned distilling and celebrity connections to reap a treasure trove of bottles, private experiences and memorabilia to fulfill any whiskey lover’s dream.

On the hospitality side, companies along the KDA’s world-famous Kentucky Bourbon Trail® tour have donated overnight stays at charming bed and breakfast stops, transportation and tourism packages, a six-foot tall Christmas tree made out of barrel staves and much more.

In addition to the auction, there will be a dedicated “buy it now” section where people can purchase bottles and other items without breaking the bank. Due to COVID and space restrictions, the live auction is not open to the public. Items will be available for viewing online and streaming.

Organizers have been humbled and overwhelmed by the generosity of distillers and partners from outside Kentucky that offered assistance and items for the auction. Kentucky distillers also are sending pallets of hand sanitizer to Western Kentucky that remain from COVID relief efforts.

“The outpouring has been enormous,” Sargent said. “We immediately began receiving texts and calls throughout Kentucky and from coast to coast from our members, friends and partners in the national Bourbon community who knew that we could help them help Kentuckians.”

Gregory said he began making calls to distillers early Saturday morning when daylight gave way to the devastation of the tornados. Not one distiller turned down his request to donate barrels or bottles to the cause.

“I really didn’t have to ask,” he said. “They knew why I was calling and they were ready to help in any way. It could have been any of their communities or families or colleagues. That’s Bourbon. That’s the Kentucky spirit shining through. We’re all about taking care of each other.

“After all, Bourbon is America’s spirit and Kentucky is its birthplace. When Kentucky hurts, we hurt, and that’s why we’re doing this. Thank you to everyone who is helping in the recovery and rebuilding efforts, and please continue praying for our beloved Commonwealth and its people.”

For complete information on the event, visit kybourbon.com/industry-news/bourbon-community-comes-together-to-benefit-western-kentucky.

ABOUT FRED MINNICK:

Minnick continuously revives the age-old traditions and cultures of Bourbon and spirits through his media empire which includes the Bourbon Pursuit Podcast, DASH Radio's "Minnick Minute” show and his Hermes Creative Awards Platinum-winning Podcast The Fred Minnick Show (PodcastOne), which features interviews with musicians, athletes and other celebrities including Peyton Manning, Ludacris, Lindsay Ell, Terry Bradshaw, Ashley McBryde and more. Minnick, a Louisville, KY-based father of two, is also an avid music fan, curating his annual Bourbon and Beyond festival which has welcomed acts like Lynn Kravitz, John Mayer and Stevie Nicks to its stages. He has authored several books including Wall Street Journal best-seller Bourbon Curious.

ABOUT KDA:

Founded in 1880, the Kentucky Distillers’ Association is the historic voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from legendary, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft and treasured economic engine. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at kybourbon.com and kybourbontrail.com.

ABOUT THE BOURBON CRUSADERS:

The Bourbon Crusaders are focused on leveraging our collective passion for Bourbon for a range of charitable purposes. Our 30 members represent a vast array of backgrounds, geographical locations, skills and relationships in the whiskey universe. Working together, alongside the generosity of our industry partners, we are honored to have our name associated with some of the most successful and memorable Kentucky charity events in recent history.

Thanks to our annual distillery partners, the greater Bourbon industry, philanthropic individuals, and the amazing attendees of our events, we have raised almost $1,000,000 over the past four years for a variety of charities. Each of our lead partners trusted this small group in the name of doing good, and we are eternally grateful for those opportunities. Thanks to these special people for sharing our vision, we are able to continue raising money for those in need well into the future.

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Jim Beam® Releases Limited-Edition Bourbon Cream Just In Time For The Holiday Season

 

The World's #1 bourbon also partners with actress Emily Hampshire and drops limited-edition holiday kits for sale as part of the new creative campaign "Get to the Good Stuff," which celebrates time with family and friends

CHICAGO, Dec. 9, 2021 - This holiday season, Jim Beam^® is helping you ring in the festivities with its new Jim Beam^® Bourbon Cream — a rich, celebratory beverage best enjoyed with those who matter most. Jim Beam Bourbon Cream, a new innovation from a storied brand, combines sweet, velvety cream liqueur with the world's finest Kentucky Straight Bourbon Whiskey. The result is a balance of delicious cream complemented by bourbon notes of vanilla, caramel and oak, making it the perfect drink to add holiday "spirit" to all your gatherings this season.

To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is unveiling a holiday-focused campaign titled "Get to the Good Stuff," which inspires people to speed through the holiday formalities and spend more time just relaxing and enjoying family and loved ones. Actress and bourbon fan Emily Hampshire is partnering with Jim Beam to create social content and share how she plans to "Get to the Good Stuff" this holiday season.

Jim Beam is also creating a limited number of kits available for purchase, which feature items to help you "Get to the Good Stuff." The kits will be available first come, first served to legal-drinking-aged consumers at JimBeam.com/GetToTheGoodStuff starting today for $19.99 and will include:

• The Quickest Wrapping Paper – Skip the unnecessary unwrapping and view your gift through the see-through paper
• The Shortest Holiday Story – As quick a read as they come, this story lets you spend less time reading holiday stories, and more time creating your own with friends and family this season
• The Fastest Board Game – This one should only last a few minutes, instead of hours
• The Easiest, Quickest Recipes – We're here to help you prepare your at-home signature cocktail for the night…whether you have bartending skills or not.

"Jim Beam has been bringing people together for life's everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. 'Getting to the Good Stuff' means more meaningful moments with family and friends, and Jim Beam Bourbon Cream is the perfect cocktail pairing to savor these moments," said Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory. "Jim Beam's Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savor time with family once that holiday to-do list is complete."

Jim Beam Bourbon Cream is best enjoyed over ice or in a Jim Beam Bourbon Cream Hot Chocolate. At 15% ABV (30 proof), it has a suggested retail price of $19.99 for 750mL and is now available for a limited time only at select retailers nationwide.

For more information about Jim Beam^® Bourbon Cream, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit jimbeam.com.

About Jim Beam
Jim Beam, the world's best-selling bourbon, has been bringing people together since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. The seven generations of master distillers have stayed true to the family recipe that's been passed down for more than 225 years. Today, the Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Rye, Jim Beam Lineage, Jim Beam Old Tub, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Orange, Jim Beam Peach, Jim Beam Apple, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

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The Singleton Scotch Whisky Launches 'The Course of a Feast': a World-first Dining Experience that Allows Guests to Create a Unique Artwork

LONDON, Dec. 9, 2021 - A one-of-a-kind embodiment of the art of feasting has been created by The Singleton, as part of a new dining experience which distils the movements of guests throughout dinner into a digital artwork. The first of these new dining experiences which will be popping up globally, took place in London, with a five-course feast created by Ollie Dabbous, mapping a gastronomic journey in celebration of the launch of new single malt Scotch whisky, The Singleton of Glen Ord 39-Year-Old.

The artwork created by the inaugural Course of a Feast is both a moving digital piece showing the bursts and contours of the guests' movements over the evening, as well as a still portrait that exhibits the evening in one layered composition. The artwork charts the journey of a feast, a decadent odyssey of flavour which reflects the maturation journey of The Singleton 39-Year-Old. Aged in a variety of casks which had previously held wines from the vineyards and Chateaux across Europe, the feast took us through these regions and then back to the Highland home of The Singleton at Glen Ord where the whisky was nurtured by Master of Malt for The Singleton, Maureen Robinson.

Ollie Dabbous, chef patron of Michelin starred HIDE London, took inspiration from these influences which helped shape the rare whisky, and together with Julien Sarrasin, his award-winning head sommelier, created a five course feasting menu paired with the finest wines and The Singleton Single Malt Scotch Whiskies. Julien used his intimate knowledge of and access to the incredible 6,500 strong library of Hedonism Wines, described as a museum of fine wine, for the pairing for the evening. The evening culminated in a celebratory tasting of The Singleton 39-Year-Old, which was paired with a specially invented dessert in tribute to the whisky, a millefeuille of blackberry and muscovado crumble, containing drops of the precious whisky within its many layers.

These individually sublime components, slowly crafted by experts, came together harmoniously to create an indulgent feast of taste and depth, enjoyed by guests including Charles Maclean, a leading whisky writer and leading world authority on the subject, Master of Malt Maureen Robinson, Head Sommelier at HIDE Julien Sarrasin and Diageo's Senior Global Brand Ambassador Ewan Gunn, who gathered together at Woods Quay, London's newest floating landmark and private space on the River Thames. The transient moments, expressions and movements of the guests throughout the convivial feast were captured by overhead cameras, creating a bespoke piece of artwork to be savoured long after the moment of the dining experience.

The Course of A Feast by The Singleton dining experiences will be popping up in countries across the globe, where guests will be taken on a sublime flavour journey, a feast where they discover true richness in each other's company, in an event which is then recorded in a beautiful artwork which they can cherish forever. To register your interest in attending one of these exclusive events, visit Malts.com.

Maureen Robinson, The Singleton Master of Malt said: "The Course of a Feast was an unforgettable experience to be a part of. To see the flavour journey of The Singleton 39-Year-Old, some of my life's work during my 40 years at Diageo, come to life and inspire the menu by Ollie Dabbous was incredible.

"The 39-year maturation journey of The Singleton 39-Year-Old was an epicurean exploration of the purposeful layering of texture and flavour, creating a topography of richness on the tongue. The artwork we created at The Course of a Feast was the perfect embodiment of this, as we mapped the interaction between one another to create a multi-layered one-of-a-kind piece of art. I will cherish the artwork we created forever as a memory of an outstanding evening, and of a special whisky we bring to the world."

Ollie Dabbous said: "The five-course paired dining experience is a physical manifestation of the flavour of The Singleton 39-Year-Old. When I first tasted The Singleton 39-Year-Old I was impressed by the layers of richness and boldness of the spirit. Blackberries and muscovado crumble come bursting onto the palate, which I honoured with the creation of a special millefeuille of blackberry and muscovado crumble."

Julien Sarrasin said: "As Head Sommelier at HIDE, working alongside Ollie, we work with exquisite flavours and pairings daily with rare fine wines. Meeting Maureen and delving further into the world of whisky was fascinating and it was a delight to taste the journey of this particular whisky, which was finished in casks that had previously held wine hailing from my home of Bordeaux."

This December, HIDE London will also be the first location in the world where The Singleton 39-Year-Old will be available by the dram for guests at the restaurant and bar to purchase and enjoy.

The Singleton 39-Year-Old is now available to purchase globally from selected retailers and Malts.com. The Recommended Retail Selling Price in GBP is £2,295 including UK Duty and Taxes and $2,680 excluding Duty and Taxes in USD.

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*WELSH 'HIRAETH' CHARITY WHISKY CHAOS - LAUNCH ON FRI 10TH DEC MASSIVELY DISRUPTED BY ONGOING WINE & SPIRITS 'LOGISTICS HELL'*

There is massive disruption to the launch this week (Fri 10th Dec) of the Welsh charity whisky bottle, Hiraeth from Penderyn (The Welsh Whisky company).

The wine and spirits industry have been warning about alcohol for Christmas potentially not happening. 49 firms have signed a letter.

https://www.bbc.co.uk/news/business-59399754

Hiraeth whisky from Penderyn (donating £1 for every bottle sold) was due to be released to the entire Global Welsh Diaspora for Christmas 2021 but the logistics hell have created export chaos! The international export of Hiraeth has been severely delayed.

French bottle supplies have been held up as well as imports from China.

The UK is getting a limited supply of Hiraeth whisky from Friday, 10th December 2021.

Welsh celebrities including Bonnie Tyler, Welsh born Hollywood actor Matthew Rhys, Footballer Aaron Ramsey and Sir Bryn Terfel etc. put their name to the www.hiraeth.live campaign for Welsh homeless, mental health charities, supported by Penderyn Distillery/The Welsh Whisky Company.

Please see article from Fundraising Magazine on the link below.

(Please click on the link below)

https://drive.google.com/file/d/149pGYChuARHSOaJZlrOr-XNjHQlgYEeZ/view?usp=sharing

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Old Forester Celebrates Repeal Day with First-Ever National Sweepstakes

LOUISVILLE, Ky., Dec. 2, 2021  In celebration of National Repeal Day, Old Forester Distilling Co is offering consumers nationwide the chance to win the opportunity to purchase a rare bottle of Old Forester President's Choice.

It's the first time the distillery has offered a national sweepstakes for one of its most sought-after bourbons.

"It's often difficult for consumers to buy President's Choice unless they happen to be at the distillery on the day it's released," Master Taster Jackie Zykan said. "We continue to look for ways to improve our systems to share these special bottles with our fans, and we believe this new approach can help us achieve just that."

People who enter the sweepstakes are seeking to win the opportunity to purchase one bottle of President's Choice. Consumers may enter the sweepstakes starting at 9 a.m. Dec. 2 through 5 p.m. December 10.

Consumers in New York and Florida may enter here; consumers in all other states may enter here.

Winners will be chosen at random and notified on Dec. 13. Potential winners have the opportunity to purchase this special bottle from the Old Forester Distillery.

President's Choice is a single barrel expression and among the finest whisky made by Old Forester, the only bourbon brand to exist before, during and after Prohibition -- and made by the same Brown family of Louisville, Ky.

December 5, 1933, was the day Prohibition was repealed -- a moment now celebrated annually.

The traditional release of President's Choice dates back to 1890 when founder and president George Garvin Brown presented the first iteration of President's Choice to the Governor of Kentucky.

This year, fifth-generation Brown family member Campbell Brown, with the guidance of Master Taster Jackie Zykan, selected the single barrel for release. Brown is chairman of Brown-Forman Corporation.

Old Forester President's Choice retails for $179.99 in limited quantities.

Notes:

Aroma: On the nose, this barrel expresses itself as sweet and inviting with notes of creamy milk chocolate, baked apple and complemented by touches of toasted coconut and brown sugar.

Taste: The palate opens up beautifully with bright caramel that transitions to robust spices.

Finish: The bold and balanced flavor profile is followed at the end by notes of sweet vanilla cream and fresh anise to round out a lengthy clean finish of President's Choice.

Press images of Old Forester President's Choice can be found here

About Brown-Forman:
For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

No purchase necessary to enter. 21+ Void where prohibited. Entry Deadline 12/1/21 11:59 pm ET). For details and OFFICIAL RULES: click here

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Old Forester Celebrates Repeal Day with First-Ever National Sweepstakes

LOUISVILLE, Ky., Dec. 2, 2021 /PRNewswire/ -- In celebration of National Repeal Day, Old Forester Distilling Co is offering consumers nationwide the chance to win the opportunity to purchase a rare bottle of Old Forester President's Choice.

It's the first time the distillery has offered a national sweepstakes for one of its most sought-after bourbons.

"It's often difficult for consumers to buy President's Choice unless they happen to be at the distillery on the day it's released," Master Taster Jackie Zykan said. "We continue to look for ways to improve our systems to share these special bottles with our fans, and we believe this new approach can help us achieve just that."

People who enter the sweepstakes are seeking to win the opportunity to purchase one bottle of President's Choice. Consumers may enter the sweepstakes starting at 9 a.m. Dec. 2 through 5 p.m. December 10.

Winners will be chosen at random and notified on Dec. 13. Potential winners have the opportunity to purchase this special bottle from the Old Forester Distillery.

President's Choice is a single barrel expression and among the finest whisky made by Old Forester, the only bourbon brand to exist before, during and after Prohibition -- and made by the same Brown family of Louisville, Ky.

December 5, 1933, was the day Prohibition was repealed -- a moment now celebrated annually.

The traditional release of President's Choice dates back to 1890 when founder and president George Garvin Brown presented the first iteration of President's Choice to the Governor of Kentucky.

This year, fifth-generation Brown family member Campbell Brown, with the guidance of Master Taster Jackie Zykan, selected the single barrel for release. Brown is chairman of Brown-Forman Corporation.

Old Forester President's Choice retails for $179.99 in limited quantities.

Notes:

Aroma: On the nose, this barrel expresses itself as sweet and inviting with notes of creamy milk chocolate, baked apple and complemented by touches of toasted coconut and brown sugar.

Taste: The palate opens up beautifully with bright caramel that transitions to robust spices.

Finish: The bold and balanced flavor profile is followed at the end by notes of sweet vanilla cream and fresh anise to round out a lengthy clean finish of President's Choice.

About Brown-Forman:
For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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