Puncher's Chance™ Kentucky Straight Bourbon: A Pandemic Success Story

EUGENE, Ore., Jan. 29, 2021 Wolf Spirit Distillery launched Puncher's Chance™ 100% Kentucky Straight Bourbon in September 2020, mid-pandemic. Famed sports and entertainment announcer Bruce Buffer, also known as the "Voice of Mixed Martial Arts," explains: "A puncher's chance means that anyone has the potential to succeed, whatever the odds or circumstances, if he or she works for it." For certain Puncher's Chance™ is living up to its name: within only four full months of sales, this independent brand has already shipped more than 10,000 6-bottle cases, as well as 30 private barrels at cask strength (115-122 proof).

 

Wolf Spirit Distillery launched Puncher's Chance? 100% Kentucky Straight Bourbon in September 2020, mid-pandemic.

Wolf Spirit CEO, Bradd Levitan, says: "This is the most exciting launch I have been part of in my 27 years as a supplier. We have partnered with some of the most discerning supply sources in the industry, including IJW and others, to build a robust pipeline of excellent quality, true Kentucky bourbon, in enough quantity to keep up with demand. We are on track to sell more than 25,000 9L cases in 2021, which will be our first full year of business; this would place us among the fastest-growing new bourbon brands from an independent producer."

• The private barrel program kicked off with Liquor Barn, one of the leading retailers in Kentucky. Wolf Spirit is on track to ship more than 200 private barrels of Puncher's Chance™ in 2021.

• In Florida, chains such as Winn-Dixie, Norman's, and Golden Ox all stocked the upstart brand starting on Dec. 1, and have already sold a combined 471 6-packs.

• The team behind Puncher's Chance™ is providing much-needed entertainment and surprise during these tedious times: Bruce Buffer himself has been seen in stores such as Dale's in Playa Del Rey. The brand is also strong in Albertsons, Vons, Pavilions, and WinCo grocery stores - a full 37 of the latter. WinCo in Arizona (7 stores) and Nevada (5 stores) are also going strong, with Washington State soon to follow.

COO Larry Margolis comments: "We just completed our 5th bottling in six months, have another bottling scheduled this month, and a seventh in March. Keeping up with demand has been extremely positive and fun, really a great problem to have."

Wolf Spirit founder and proprietor Umberto Luchini says: "We set out to target a new bourbon consumer. We are a small, independent company competing with multinationals. We can't afford expensive research, so our decisions come from hard won experience. The popularity of the UFC, boxing, and fighting fitness sports - plus general world circumstances leading so many to fight for what they believe in - guided our choices. We are happy to say that, so far, it seems we have made the right decisions."

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DEWAR'S® Brings Together The Unexpected Through The Launch Of A New Port Cask Finished Scotch Whisky

Designed to Spark Curiosity and delight the senses, DEWAR'S 8 Year Old Portuguese Smooth Port Cask Finish Is the Third Iteration in the Brand's Cask-Finished Innovation Series

HAMILTON, Bermuda, Jan. 28, 2021  DEWAR'S® Scotch Whisky, the world's most awarded blended Scotch whisky, announces the launch of DEWAR'S Portuguese Smooth, showcasing the exciting flavors that are crafted when Scotland meets Portugal in a bottle. Marking the brand's 175th anniversary this year, this new iteration of the DEWAR'S Cask Series features DEWAR'S 8 year old double-aged blended Scotch whisky, finished in ruby port casks for a rich, full-bodied blend.

Following the successful launches of DEWAR'S Caribbean Smooth Rum Cask Finish and DEWAR'S Ilegal Smooth Mezcal Cask Finish, the third edition in the brand's double-aged blended Scotch cask-finished series reflects the brand's passion for harmoniously bringing together unexpected flavor traits for a richer taste and experience. Perfect for both whisky aficionados and amateurs alike, DEWAR'S Portuguese Smooth features flavor notes of freshly sliced ripe apricots, honeydew melon, red cherries and black currants drizzled with heather honey – all enveloped in rich creamy notes of vanilla.

"The whisky category has a certain mythology of its own, replete with traditional conventions. We created the DEWAR'S cask-finished series to break the mold and evolve those traditions by bringing two product elaboration cultures together – in this case from Scotland and Portugal – to create something richer. Though we can't travel to the Highlands of Scotland or the Douro Valley of Portugal this year, we crafted DEWAR'S Portuguese Smooth to engage all those with wanderlust and curiosity. The brand has long been driven by a natural curiosity and, with 2021 ringing in our 175^th anniversary, we hope that DEWAR'S Portuguese Smooth will inspire people to look beyond the obvious, or their 'usual tipple', and to discover a new whisky that will enthrall the senses and delight the palate. It is about enjoyment, not rules, and through this we are certain that this great whisky will challenge some pre-conceived notions of what standard blended scotch whisky is about," says Brian Cox, Vice President, DEWAR'S Scotch Whisky, North America.

"With its full bodied yet refined mouthfeel and unique flavor profile – which features subtle notes of stone fruits, dark red fruits and honey – DEWAR'S Portuguese Smooth is designed to be a veritable celebration of the two cultures of Scotland and Portugal. Thanks to a unique production process where the 8 year old scotch is double aged for extra smoothness and then finished in casks that previously held fine ruby port wines, DEWAR'S Portuguese Smooth has a satisfyingly unusual, yet super smooth, taste that is ideally enjoyed anyway you like – be it neat, on the rocks, in a highball or as a great alternative to beer and wine for food pairings. It's really about your mood, time, place and company – be it in person or remotely," says Stephanie Macleod, Master Blender for DEWAR'S.

Signature cocktails include The Spiced Tonic Highball and The Ginger Highball which reimagines the classic highball with a refreshing blend of stone fruit and baking spice flavors.

DEWAR'S Portuguese Smooth 8 year old port cask finish will be available in a 750ML bottle with an SRP of $21.99 and will retail in all fine wine & spirits retailers nationwide. For more information on DEWAR'S Portuguese Smooth and the rest of DEWAR'S whisky products, please visit www.dewars.com or on Facebook, Instagram and YouTube.

DEWAR'S PORTUGUESE SMOOTH SIGNATURE SERVE: SPICED TONIC HIGHBALL

Ingredients:
2oz Dewar's Portuguese Smooth
Fever Tree Aromatic Tonic

Glass:
Highball

Garnish:
Orange wedge

Method: Add whisky to chilled highball glass, fill with ice and top with soda. Garnish with the orange.

DEWAR'S PORTUGUESE SMOOTH SIGNATURE SERVE: GINGER HIGHBALL

Ingredients:
2oz Dewar's Portuguese Smooth
Fever Tree Ginger ale

Glass:
Highball

Garnish:
Lemon peel

Method: Add whisky to chilled highball glass, fill with ice and top with ginger ale.  Garnish with lemon.

ENJOY RESPONSIBLY ©2021 DEWAR'S BLENDED SCOTCH WHISKY 40% ALC. BY VOL

IMPORTED BY JOHN DEWAR'S & SONS COMPANY, CORAL GABLES, FL

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25.  These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs nearly 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited. 

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Grain & Barrel Spirits Partners With Virgil Kaine Lowcountry Whiskey

CHARLESTON, S.C., Jan. 26, 2021  Grain & Barrel Spirits today announces a partnership with Virgil Kaine Lowcountry Whiskey, another Charleston-based craft spirit company. Virgil Kaine joins Grain & Barrel's award-winning lineup - such as Dixie Vodka and Chicken Cock Whiskey - as well as the soon-to-be-released High Goal Gin.

Grain & Barrel Spirits today announces a partnership with Virgil Kaine Lowcountry Whiskey, another Charleston-based craft spirit company.

Virgil Kaine was founded by Charleston-based chef David Szlam in 2011. He and his business partner chef Ryan Meany are driven by flavor, and their debut release was Virgil Kaine Ginger Infused Bourbon, a Bourbon blended with ginger grown on a nearby sustainable farm, Spade & Clover Gardens (Johns Island, SC). The Bourbon's nose of sorghum, orange, and oats is followed by a ginger palate balanced with dried apricot and sherry, finishing full with vanilla and light tannins. Virgin Kaine Ginger has become a bartender favorite along the east coast.

Grain & Barrel Spirits founder and CEO Matti Christian Anttila says, "Virgil Kaine fits naturally into the Grain & Barrel portfolio: similar to our other brands, it highlights American craftsmanship and takes a very flavor-driven approach to product development. Virgil Kaine Ginger is not just a delicious product beloved by consumers and bartenders, but also a great starting point for what will be exciting innovation as we expand Virgil Kaine nationally in 2021."

Virgil Kaine Lowcountry Whiskey founder and President David Szlam adds, "With Grain & Barrel at the helm of distribution, we at Virgil Kaine can focus on what we do best: making delicious whiskeys."

About Grain & Barrel Spirits

Based in Charleston, South Carolina, Grain & Barrel Spirits develops and scales craft spirits that connect the best artisans to consumers worldwide. One of the company's core brands is Dixie Vodka, the leading premium homegrown vodka produced in the Southeast and the Official Vodka of NASCAR; one of the fastest-growing craft brands in the United States, Dixie won prestigious 2019 and 2020 "Rising Star" Growth Brands Awards from Beverage Dynamics magazine. Other brands in the Grain & Barrel portfolio include Chicken Cock Whiskey, an historically significant whiskey brand established in Paris, Kentucky, in 1856; and, coming to market in Q1 2021, High Goal, a small batch, ultra-premium gin produced in Charleston. Grain & Barrel has twice been named to the prestigious Inc. 5000 list of the fastest-growing privately held companies in America and is a proud member of 1% For The Planet.

About Virgil Kaine Lowcountry Whiskey

Founded in Charleston South Carolina, Virgil Kaine started with a simple idea: to use its founders' culinary know-how to make great-tasting whiskey. Chefs David Szlam and Ryan Meany source the best ingredients and apply the creativity yet scientific rigor of a professional kitchen to the art of whiskey making. Their aim is to create the most delicious whiskeys, no matter what the industry may expect. Receiving national recognition and numerous awards -- including Gold Medals in 2016, 2017, and 2018 at the San Francisco World Spirits Competition -- Virgil Kaine Lowcountry Whiskey is for the whiskey lover looking for something distinctive and above all - tasty.

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MGP Launches 2021 Rossville Union® Rye Single Barrel Program

LAWRENCEBURG, Ind., Jan. 13, 2021  MGP (Nasdaq: MGPI) has launched the New Year with the release of their 2021 Rossville Union Single Barrel Program. Known as the "Masters of Rye," MGP is the largest distiller of Rye Whiskey in the United States and has expanded this year's Single Barrel selections will include three mash bills. Rossville Union Single Barrel releases will be offered at cask strength and are available for pre-sell until March 15. Participating accounts in the Single Barrel program are invited to connect virtually with the distillery team in Lawrenceburg to taste, select and order their preferred mash bills. Participating retailers can also opt to customize the label on their 2021 Single Barrel Selection to enhance the collectible aspect of this special offering.

"Our Lawrenceburg distillery team is proud to produce the finest Rye Whiskey in the country," says Andrew Mansinne, Vice President of Brands, MGP. "The Rossville Union Single Barrel Program has exceeded expectations. We're thrilled to expand our offering with a choice of three mash bills and marketing support that exemplifies MGP's commitment to our partners in the Rye Whiskey category."

Bottled annually, Rossville Union Single Barrel Straight Rye ships to each participating retailer by August 2021, just in time for National Rye Month. Partners can also "Order the Barrel" to proudly display their custom-stenciled private selections.

For more information, please contact Helen Gregory or Amanda Davis.

About Rossville Union Straight Rye Whiskey
For nearly 200 years, Lawrenceburg's master distillers have perfected the original handcrafted rye blends in one of America's last Prohibition-era distilleries. Exclusively from the "Masters of Rye" at MGP, Rossville Union is a return to the golden age of rye with an authentic taste perfected in "Whiskey City" (Lawrenceburg, IN). Rossville Union Master Crafted Straight Rye Whiskey offers a balance of sweet oak with rye spice aged a minimum of four years (SRP: $39.99/750-ml). Boldly bottled at 112.6 proof for indulgent sipping, Rossville Union Barrel Proof Straight Rye Whiskey (SRP: $59.99/750-ml) is blended from the finest barrel reserves to deliver a full, but balanced cask-strength rye whiskey with a spicy, caramel-forward taste and a smoky finish. Connect with us: RossvilleUnion.com and @RossvilleUnion (Twitter, Facebook and Instagram). Rossville Distillery, Lawrenceburg, IN, 47% ALC/VOL. & 56.3% ALC/VOL. Sip Masterfully, But Responsibly.

About MGP
Founded in 1941, MGP (Nasdaq: MGPI) is a leading supplier of premium distilled spirits and specialty wheat proteins and starches. Distilled spirits include bourbon and rye whiskeys, gins and vodkas, which are carefully crafted through a combination of art and science backed by a long history of experience. The company's proteins and starches are created in the same manner and provide a host of functional, nutritional and sensory benefits for a wide range of food products. MGP additionally is a top producer of high-quality industrial alcohol for use in both food and non-food applications. The company is headquartered in Atchison, Kansas, where distilled alcohol products and food ingredients are produced. Premium spirits are also distilled in Washington, D.C., and distilled and matured at the company's facility in Lawrenceburg, Indiana. For more information, visit mgpingredients.com.  MGP Launches 2021 George Remus® Bourbon Single Barrel Program

LAWRENCEBURG, Ind., Jan. 14, 2021 - MGP (Nasdaq: MGPI) has launched the New Year with the release of their 2021 George Remus Bourbon Single Barrel Program. George Remus Single Barrel selections will be offered at cask strength in two mash bills that reflect MGP's signature high-rye bourbon character. Participating accounts in the Single Barrel program are invited to connect virtually with the distillery team in Lawrenceburg to taste, select and order their preferred mash bills. Participating retailers can also opt to customize the label on their 2021 Single Barrel Selection to enhance the collectible aspect of this special offering. George Remus Bourbon Single Barrels are available for pre-sell until March 15.

"The Remus Family of Bourbon Whiskies exemplifies MGP's expertise in distilling, aging and blending. Our Single Barrel program offers an exciting complement to our Bourbon portfolio and allows us to showcase our historic high-rye mash bills," says Andrew Mansinne, Vice President of Brands, MGP. "We're thrilled to expand this year's program with a renewed commitment to support our partners with marketing support tailored to reach the most discriminating Bourbon consumers."

Bottled annually, the George Remus Single Barrel Bourbon will be shipped to each participating retailer by September 2021, to coincide with National Bourbon Month. Partners can also "Order the Barrel" to proudly display their custom-stenciled private selections.

For more information, please contact Helen Gregory or Amanda Davis.

About George Remus^® Straight Bourbon Whiskey
George Remus, a bourbon brand named after the legendary "King of the Bootleggers," is crafted by MGP at their historic Lawrenceburg, Indiana distillery. George Remus Straight Bourbon Whiskey is a high-rye blend of Bourbon whiskies, aged over four years, with a hint of vanilla, a maple aroma, and a sweet-yet-characteristic rye flavor (SRP: $39.99/750-ml). Remus Repeal Reserve Series IV is crafted from 2008 reserve Bourbons and is available in limited quantities (SRP: $84.99/750-ml). Connect with us: GeorgeRemus.com, Twitter (@GeorgeRemus), Facebook and Instagram (@GeorgeRemusBourbon). G. Remus Distilling Co., Lawrenceburg, IN, 47% ALC/VOL. & 50% ALC/VOL. Be Legendary. Sip Responsibly.

About MGP
Founded in 1941, MGP (Nasdaq: MGPI) is a leading supplier of premium distilled spirits and specialty wheat proteins and starches. Distilled spirits include bourbon and rye whiskeys, gins and vodkas, which are carefully crafted through a combination of art and science backed by a long history of experience. The company's proteins and starches are created in the same manner and provide a host of functional, nutritional and sensory benefits for a wide range of food products. MGP additionally is a top producer of high-quality industrial alcohol for use in both food and non-food applications. The company is headquartered in Atchison, Kansas, where distilled alcohol products and food ingredients are produced. Premium spirits are also distilled in Washington, D.C., and distilled and matured at the company's facility in Lawrenceburg, Indiana. For more information, visit mgpingredients.com.

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Jim Beam® Debuts National Campaign Encouraging Bored Beer Fans To Take A Break From Beer And Make The Switch To A Refreshing Jim Beam Highball

CHICAGO, Jan. 6, 2021 - Jim Beam^® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option instead of their next beer.

The campaign first aired on Jan. 4 with a new TV spot, "Need a Break From Beer," across multiple national news, entertainment and sports networks, and will run nationally throughout the year. The spot uses classic beer tropes found at any local bar to inspire drinkers to make their next round a Jim Beam Highball. Viewers will immediately recognize a traditionally dressed German couple encouraging an order of a Bavarian-style hefeweizen, an old, mysterious man pushing a dark, heavy brew, and a pair of hipsters, goat in tow, playfully offering a "super-filling IPA with aged goat's milk." The commercial marks the latest collaboration between the world's No. 1 bourbon and global advertising agency adam&eveNYC.

"With the launch of 'Need a Break From Beer,' we're taking a widely enjoyed cocktail that's been trending for years and finally shining the national spotlight on it," said Jessica Spence, president of brands at Beam Suntory. "We know drinkers are getting bored with beer and are looking for new alternatives. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment while at home or in bars when the time is right."

The new campaign spot will air throughout 2021 on more than 20 national TV networks, including sports destinations such as MLB Network and ESPN2, entertainment hubs AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC. Starcom USA oversees media on behalf of Jim Beam.

In addition to media partnerships, Jim Beam will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and value-add packaging. The brand will also host "Beam Gardens" — a playful alternative to traditional beer gardens — in several markets across the country for those in need of a break from beer. These pop-up experiences, appearing where local guidelines and public health conditions allow, will welcome legal-drinking-aged consumers to enjoy Jim Beam Highballs on tap with friends and family.

For more information on the Jim Beam Highball and upcoming Beam Garden events, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or find the Highball recipe at jimbeam.com/cocktails.

About Jim Beam
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's 7^th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Rye, Jim Beam Peach, Jim Beam Apple, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.  
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Ezra Brooks elevates flavor profile with the introduction of Ezra Brooks 99

ST. LOUIS, Jan. 6, 2021  Luxco announces the latest addition to its award-winning Ezra Brooks family of products: Ezra Brooks 99, a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow finish, the new Ezra Brooks 99 features the same spicy, ryed-bourbon-mash-bill taste, but with an enhanced flavor profile delivered by the higher proof.

"With Ezra Brooks 99 our goal was to create a higher-proof bourbon without sacrificing the rich notes Ezra Brooks is known for," said John Rempe, master distiller at Lux Row Distillers. "And we achieved that with 99. The result is a smooth, drinkable bourbon with hints of caramel, vanilla, chocolate and spice. We're thrilled to introduce Ezra Brooks 99 to bourbon lovers everywhere."

Ezra Brooks 99 features the distinctive packaging and natural cork closure for which Ezra Brooks is known, along with a prominent "99" proof callout on the label and deep "LUX ROW DISTILLERS" embossing on the bottle's shoulder.

"When you see Ezra Brooks 99, you'll see an elegant, upscale bottle that stands out on the shelf," said Eric Winter, brand manager for Ezra Brooks. "We believe the refined style and honest flavor of Ezra Brooks is amplified in Ezra Brooks 99, giving consumers of the brand even more to connect to."    

Ezra Brooks 99 is competitively priced with other premium American bourbon whiskey brands within its category, and it will be available in a 750 ml bottle nationwide beginning in January 2021. For more information or to find a retailer, visit EzraBrooks.com.

About Luxco

A leading producer, supplier, importer, and bottler of beverage alcohol products, Luxco's mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. In April 2018, Luxco opened its first bourbon distillery – Lux Row Distillers – bringing the Lux family's legacy to the heart of Bourbon Country in Bardstown, Kentucky. Lux Row Distillers is home to many of the company's bourbon brands, such as Ezra Brooks, Rebel, Blood Oath, David Nicholson, and Daviess County. Luxco's innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Bushmills Irish Whiskey Is Buying America's First Drink Of 2021

BUSHMILLS, Northern Ireland, Jan. 1, 2021  This new year, order a Bushmills Irish Whiskey from a favorite neighborhood pub and the beloved Irish whiskey will cover the cost. Through 400 years of history, Bushmills knows a thing or two about resilience. So, as the country looks ahead to a new year, Bushmills' "First Whiskey of 2021" aims to send America a friendly Irish gesture to help raise spirits by covering the bill for thousands of new year toasts. No matter if ordered in person, takeaway or delivery, Bushmills wants to be the nation's first whiskey of 2021.

To redeem this offer, whiskey lovers 21+ and over can simply buy a Bushmills Irish Whiskey pour or cocktail from a favorite local bar or restaurant, take a photo of the itemized receipt displaying the purchase of Bushmills and upload the receipt through www.Bushmills.com/FirstWhiskey. Valid receipts will receive a reimbursement of up to $6.00 (paid via Venmo, Paypal or Amazon) on purchases from January 1 through March 18, 2021 in participating U.S. states. Official terms and conditions can be found at www.Bushmills.com/FirstWhiskey.

Bushmills' #FirstWhiskey program launches at a time when the bar and restaurant industry needs the support of its patrons. Bushmills Irish Whiskey continues to stand in solidarity with bartenders across the United States and encourages consumers to show support for their favorite local spots by participating. This program follows Bushmills' $200,000 donation to the USBG Foundation's Bartender Emergency Assistance Program earlier this year.  Bushmills plans to offer continued support for U.S. organizations that are providing relief to those affected by the current crisis. For more information, head to @BushmillsUSA.

About Bushmills Irish Whiskey^®
Bushmills^® Irish Whiskey is crafted with care and passion at the world's oldest licensed whiskey distillery, The Old Bushmills Distillery. Bushmills has more than 400 years of whiskey-making heritage, which has been passed down through generations. The brand's award-winning triple distilled single malt whiskeys are renowned for their signature smooth taste and famous house style: Bushmills^® Original, Bushmills^® Red Bush^®, Bushmills^® Black Bush™, Bushmills^® 10 Year Old Single Malt, Bushmills^® 16 Year Old Single Malt and Bushmills^® 21 Year Old Single Malt. Learn more at www.bushmills.com.

Note to Editors: *Rebate not applicable in some states. Reimbursement does not include tax or tip.

Bushmills^® Blended Irish Whiskey.  40% Alc./Vol.  (80 proof).  Trademarks owned by The "Old Bushmills" Distillery Company Limited.  ©2021 Proximo, Jersey City, NJ.  Please drink responsibly.

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Michter's Mourns The Loss Of Master Distiller Emeritus Willie Pratt

LOUISVILLE, Ky., Dec. 28, 2020 It is with profound sadness that Michter's announces the passing yesterday of Master Distiller Emeritus Willie Pratt.

Born in 1942 to a school teacher mother and a coal miner father living in the town of Hazard in Eastern Kentucky, Willie set out to Louisville to seek employment at age 20. He joined the great distiller Brown-Forman, which paid for his education as he attended evening classes and earned his degree from University of Louisville. Willie worked over four decades in a variety of positions at Brown-Forman, where he served for a period of years on the company's committee studying distillation, cooperage, and aging conditions.

 

At age 65, Willie retired from Brown-Forman, but his passion for the bourbon industry led him back to work. In 2007 Willie joined Michter's as its Master Distiller. At the start of his tenure at the company, he oversaw Michter's production program which was conducted at another Kentucky distillery before Michter's could afford its own brick and mortar facility. Eventually Willie oversaw the design and the building of the state-of-the-art Michter's Shively Distillery. When Willie decided to work a reduced schedule, he turned over the Michter's Master Distiller position to Pam Heilmann, who was eventually succeeded by Dan McKee. Willie continued to serve as the company's Master Distiller Emeritus and remained actively involved in Michter's production until his passing.

In 2017 Willie was inducted into The Whisky Magazine Hall of Fame. "To work with Willie and to have him as a friend was a tremendous gift. When the challenges seemed overwhelming, that's when Willie's leadership would shine through. He was a paradigm of strength and courage," said Michter's President Joseph J. Magliocco. Laser focused on quality, Willie was good naturedly referred to as "Dr. No" by the Michter's salespeople for his refusing to release whiskey for bottling until he deemed it just right, even though the whiskey may have been significantly older than the age statement on the label.

Willie was respected and beloved by the Michter's team he helped to build. "Times like this make me realize how fortunate I was to be able to learn from one of the greats in the industry. I'm going to miss standing back in the distillery with Willie, talking about making whiskey and listening to his life stories," said Michter's Master Distiller Dan McKee. Michter's Master of Maturation Andrea Wilson commented, "It is not often in your career you get to sit and listen to someone with over 50 years of experience in this industry who poured his heart and soul into every single detail.  Making bourbon was not a job to Willie, it was pure joy." Michter's Master Distiller Emerita Pam Heilmann said, "It was my pleasure and the opportunity of a lifetime to work with Willie. The years we had together enhanced my learning and grew my knowledge of the bourbon industry by virtue of his wisdom and tutelage."

Willie's hobbies included fishing in Florida, riding motorcycles, and flying his Cherokee four-seater. He is survived by his beloved wife Patsy, his children, his grandchildren, his great grandchildren and his dog Sophie.

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