PCS Distilling Nulu Rye Whiskey Experimental Finish Series

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Glenfiiddich 40-Year Single Malt Scotch Whiskey

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Dierks Bentley’s Whiskey Row Denver to Open New Year’s Eve Night

 

DIERKS BENTLEY’S WHISKEY ROW TO GET THE PARTY STARTED ON NEW YEAR’S EVE

The American Gastropub’s Fifth Location Launches in Denver with Award-Winning Food, Drinks and Exhilarating Nightlife; Grand Opening on New Year’s Eve with World Class Amenities Such as a Rooftop patio, Culinary Cocktails, and a Southern-Inspired Menu

Link to hi-res assets here

DENVER (December 28, 2021) – Today, Dierks Bentley’s Whiskey Row announces the highly anticipated Denver opening on New Year’s Eve. The popular live music restaurant and bar will open at 1946 Market Street in the heart of Denver’s LoDo neighborhood, a mere block from Coors Field. Whiskey Row will feature live music with local artists five days a week, and the area’s top DJ’s will be featured Thursday through Sunday.

The 22,000-square-foot finished location is comprised of two existing buildings that have undergone major renovations, including a 6,000-square-foot addition. In addition to the southern-inspired food and culinary cocktails, guests will notice a state-of-the-art sound system using tour-grade components, a stage for live music with a 65-foot immersive LED wall, and a large outdoor patio with lawn games.

“I spend a lot of time in Colorado, so it was definitely the most fitting next spot for Whiskey Row,” said Bentley of the opening of his fifth Dierks Bentley’s Whiskey Row. “The neighborhood is a great vibe for experiencing Denver whether you’re a local or a tourist, and I can’t wait until I get to be back out there and have a cold one in the Mile High City at my very own place.”

The project is part of a joint venture between Monfort Companies, Iconic Investments, and Riot Hospitality Group. Additional groups collaborating on Dierks Bentley’s Whiskey Row include Alpine Bank, Circle West Architects, and Jaco General Contractor, Inc.

"We are extremely proud to be opening this exciting venue in Denver,” said Ryan Hibbert, CEO Riot Hospitality Group. “Having partners like Monfort Companies and Iconic Investments has made this an incredibly strong project. We are looking forward to becoming woven into the fabric of the Denver lifestyle and becoming great neighbors in the LoDo District.”

Dierks Bentley’s Whiskey Row will open officially to the public on Friday, December 31^st, during its grand opening New Year’s Eve party. The party will begin at 9 p.m. (first come, first served) and feature music entertainment from Nashville-based musician Stephen Paul and his band (@stephenpaulmusic) from 9 p.m. to 10 p.m. and long-standing Whiskey Row DJ Christopher Gray (@DeejayDiesel) from 10 p.m. to 2 a.m. Dierks Bentley’s Whiskey Row will be adhering to local restaurant & event COVID-19 guidelines including checking vaccination status at the door to ensure the safety of its valued guests and staff. For guaranteed entrance, guests can reserve a VIP table at www.dierkswhiskeyrow.com/denver.

Whiskey Row’s culinary program is being led by Dustin Cooke, culinary director for Riot Hospitality Group. The menu will feature signature cocktails such as Rye Oh My! made with Templeton rye whiskey, Ancho Reyes, fresh lemon, and a dash of apricot liquor topped with a splash of ginger beer; Tequila Mockingbird with Exotico Blanco tequila, fresh strawberry syrup, a squeeze of lime and grapefruit topped with sparkling rosé; and Little Heartbreaker with High West Oat vodka, responsibly sourced peach liqueur, fresh lemon and a hint of almond finished with a dash of bitters. Exclusive to the restaurant’s food menu will be pork belly nachos, artichoke and andouille toast, bacon-wrapped pork tenderloin, peanut butter whiskey salmon, and show-stopping burgers, among other signature dishes.

Dierks Bentley’s Whiskey Row will be continuing the grand opening celebrations on New Year’s Day with a Badass Brunch Party from 10 a.m. to 4 p.m. The brunch party will feature high energy DJ’s, signature Whiskey Row brunch items such as Dierks’ Potato Hash made with bacon, breakfast potatoes, roasted peppers, sweet jalapeños, maple sour cream, cheddar, and sunny eggs; Boysenberry Stack – classic pancakes with honey butter whip, toasted almond, and boysenberry syrup; DB’s Avocado Toast with avocado smash, maple chili, pickled onion, corn, goat cheese, white balsamic, and spring mix; and Champagne bottle service packages.

Dierks Bentley’s Whiskey Row hours of operation following the grand opening will be Monday (Closed), Tuesday and Wednesday (3 p.m. - 10 p.m.), Thursday (3 p.m. – 2 a.m.), Friday (11 a.m. – 2 a.m.), Saturday (10 a.m. – 2 a.m.) and Sunday (10 a.m. – 1 a.m.). For the latest opening updates and announcements, follow Dierks Bentley’s Whiskey Row in Denver on Instagram at @whiskeyrowdenver.

ABOUT DIERKS BENTLEY

Dierks Bentley continues to be a dominant voice for the genre with over 6.4 billion streams and 20 No. One hits, while his new single “Beers On Me” with BRELAND and HARDY races up the radio charts. Reaching a new creative high while “making music designed to challenge” (New York Times), Bentley co-wrote 10 of 13 tracks on his latest full-length release THE MOUNTAIN, which earned him the highest debut sales of his career and became his seventh chart-topping release. This summer, Bentley’s surprise LIVE FROM TELLURIDE collection was touted as "a gift that Country music fans didn't know they needed" (The Tennessean). Having amassed countless nominations from the ACM's, CMA's, Billboard Music Awards and more while also earning 14 GRAMMY nominations, Bentley also celebrated his 15-year anniversary as a member of the Grand Ole Opry. He also created professional endeavors outside of music with his Flag & Anthem lifestyle collection Desert Son, along with his “Dierks Bentley’s Whiskey Row” franchise locations. Fans can catch Bentley out on the road in 2022 on his newly extended BEERS ON ME TOUR. For more information and a for a full list of tour dates, visit Dierks.com.

ABOUT RIOT HOSPITALITY GROUP

Riot Hospitality Group (RHG) is a national, premier hospitality management company headquartered in Scottsdale, Arizona. The company is known for managing and creating unique concept brands. By the end of 2021, it will have six concepts and over a dozen locations across the U.S. in Arizona, Colorado, Illinois, and Tennessee. The company is also considering adding several more locations. With a passion for evolving the typical restaurant and entertainment landscape, RHG is committed to creating unique and meaningful experiences for every guest. The company is comprised of people who believe in leading by example, and their passion is fueled by a dedication to customer engagement, philanthropic ties in the community, and a strong commitment to true hospitality. RHG brands include Dierks Bentley's Whiskey Row, El Hefe, Farm & Craft, Hand Cut, and Riot House. Additionally, it manages The District, Maya Day and Nightclub, and Clubhouse at Maya. For more information, visit www.riothg.com.

ABOUT MONFORT COMPANIES

Monfort Companies puts the needs of the community first by investing in and developing commercial real estate projects that add long-term value and vitality to the Rocky Mountain region and beyond. Grounded by deep Colorado roots and inspired by the forward thinking of a new generation, Monfort Companies believes in cultivating strong public and private partnerships, focusing on projects that serve as economic drivers and growth engines for Colorado’s urban and rural communities. For more information, visit monfortcompanies.com.

ABOUT ICONIC INVESTMENTS

Iconic Investments is a full-service real estate investment and development firm based in Denver, CO.  Founded in 2009, it is focused on creating iconic development projects that provide long-lasting, sustainable value to the communities and neighborhoods they serve, while producing strong returns to its investors. For more information, visit investiconic.com.

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Bitter Tom’s Straight Bourbon Whiskey

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Highland Park 12-Year Viking Honour Single Malt Scotch Whiskey

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The Florida CANE Distillery Red Drum Straight Bourbon Whiskey

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Purple Spirits / Graton Spirits Foggy Burl Straight Bourbon Whiskey

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Crown Royal Partners with Celebrity Grillz Makers, Scotty ATL and Eddie Plein, to Announce Newest Whisky Blend Aged 18 Years

The award-winning whisky brand is redefining luxury and celebrating the gems of Atlanta's community with first of its kind grillz collaboration benefiting the Atlanta Artist Relief Fund

ATLANTA, Dec. 14, 2021 In time for the holiday season, Crown Royal is celebrating the release of the award-winning whisky brand's most luxurious variant to date. Crown Royal Aged 18 Years is a rare blend of exceptional whiskies, handcrafted by their master blender, patiently aged to perfection for eighteen years. In honor of the release, Crown Royal commissioned celebrity grillz maker Scotty ATL, to create four exclusive grillz sets using the liquid variant as the inspiration, in a first of its kind collaboration that celebrates new royalty and redefines luxury in the Atlanta community.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8996151-crown-royal-partners-grillz-makers-scotty-atl-eddie-plein-whisky/

Crown Royal Aged 18 Years has layers of intensity that are both surprising and delightful. Enticing notes of vanilla and stone fruit greet the nose, followed by the velvety body of light oak tempered by caramel spice. Delicate notes of nougat linger in the full-bodied finish. These layers, like the grillz art form, offer rare luxury that surprise and excite the person experiencing it.

"It's an honor to partner with Crown Royal on the launch of Crown Royal Aged 18 Years, their rarest whisky blend, in a way that pays homage to the craft of creating grillz and its impact on Atlanta culture and our community," says Scotty. "There is a thoughtful process to each grillz set I make, from selecting the materials to sizing it for the most perfect fit. I make sure all my clients are left feeling like royalty, much like the feeling after a sip of Crown Royal Aged 18 Years."

In the creation of the grillz Scotty collaborated with a mentor and legend in his own right, Eddie Plein, "the Originator and Godfather of Grillz." Through Plein's continued mentorship in this unique jewelry art form Scotty was able to create extra rare grillz sets that are made with rare VVS diamonds, opals, and 1-of-1 engraved arrows, nodding to Crown 18 Year Old's bottle design. The foundation of the grillz is made from Super Gold, a term coined by Scotty to describe the highest karat of gold he uses for his most luxurious grillz sets.

"I am excited to be a part of Crown Royal's announcement of their latest variant and see the evolution of the grillz culture. While grillz once symbolized poverty and tough economic times to some, they have now become a marker of culture, elevation, and the new definition of luxury," Eddie shared.

With only four of these grillz sets in the world, one was molded for Scotty himself, two were made for Grammy-nominated and Atlanta playmaker duo, EARTHGANG, who routinely pay homage to the unique southern Black culture of Atlanta through their soulful tunes and one set is up for auction via PopShop Live on December 15th at 6 PM ET. The public will have an opportunity to bid for a chance to own a piece of rare luxury, with the proceeds (I.e., the winning bid ) benefiting the Atlanta Artist Relief Fund, whose mission is to help feed and support artists (musicians, dancers, painters, actors, etc.) that make up the fabric of the Atlanta community.^ As part of their ongoing commitment to support local communities, Crown Royal will match the final auction sale price up to $10,000.

"Our artistry is founded on principles instilled in us as we grew up in Atlanta," EARTHGANG shared, "and because of the city's impact on our lives, we've always been a mouthpiece for the culture and our community. Our partnership with Crown Royal allows us to give back to the community that raised us, while appreciating the time it takes to create something so luxurious as Crown Royal Aged 18 Years, much like each song we make."

The specialty pieces highlight how luxury and rareness are not only something you can see. They come from within, showcasing the values and uniqueness that comes from Atlanta's rich history and culture, evolving over time into something exquisite.

"The Atlanta community is rooted in luxury and defining the culture today," Nicola Heckles, Vice President of Crown Royal, explains. "We are honored to partner with this next generation of artists and changemakers and happy to be able to support the Atlanta Artist Relief Fund, all while enjoying the crown jewel of our rarest stock, Crown Royal Aged 18 Years."

The sets were unveiled during an intimate event with Atlanta's most prominent tastemakers. Atlanta-based cellist on the rise, OkCello, provided entertainment for the night, while photographer and city native, Inari Briana captured the spirit of the event with stylized portraits of the guests.

Crown Royal invites everyone 21+ to toast to the artist communities. Please remember to drink responsibly. Crown Royal Aged 18 Years will be available in the United States at liquor stores, select bars and restaurants in limited quantities and online via Drizly in select locations.

*Must be 21+ to bid. Grillz offered for sale AS IS. To create grillz, winning bidder must complete custom mold and ship back to Scotty ATL, allowing 2-3 weeks for production. Bid is a legally binding agreement to purchase custom grillz set at corresponding price. Auction ends December 15th at 6:30 PM Eastern Time. Winning bid may not be tax deductible. Subject to Auction Rules here; be sure to review all rules, including complete item description before bidding.

^Auctioner's commission/processing fees to be deducted from winning bid prior to donation to Atlanta Artist Relief Fund.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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BOURBON COMMUNITY COMES TOGETHER TO BENEFIT WESTERN KENTUCKY

FRED MINNICK, THE KENTUCKY DISTILLERS' ASSOCIATION AND THE BOURBON CRUSADERS HOST

THE KENTUCKY BOURBON BENEFIT, DECEMBER 16 - 21

Bourbon curator Fred Minnick, The Kentucky Distillers’ Association (KDA) and The Bourbon Crusaders charitable organization partner for a fundraising event to support recovery and rebuilding efforts from the tornados that ravaged Western Kentucky.

The Kentucky Bourbon Benefit will feature an online and live auction of exclusive private barrel selection experiences, rare and vintage spirits, and unique tasting and tourism offerings from Kentucky’s signature distilling industry and hospitality and charitable partners.

The online auction will begin Thursday, Dec. 16 at 5 PM EST and run until Tuesday, Dec. 21 at 10 PM EST. A live-streamed auction will be held on Tuesday, Dec. 21 starting at 7 PM EST at Westport Whiskey & Wine in Louisville and will feature elite and immersive items from Kentucky’s legendary distillers.

“I’m overwhelmed by the outpouring of support in recent days,” says Gov. Andy Beshear. “I appreciate our signature Bourbon industry quickly stepping up to raise much-needed money for Kentucky families that have lost so much in this tragedy.”

“Kentuckians are hurting," adds KDA President Eric Gregory. "They’ve lost their homes, loved ones and their livelihoods. It’s our obligation as a signature industry – and duty as fellow Kentuckians – to help each other in times of crisis. There is a real urgency here. These are our friends and neighbors, and they need help now.”

Auction items can be viewed and bid on via kybourbonbenefit.com.

All proceeds will go directly to the state’s official Team Western Kentucky Tornado Relief Fund to assist those impacted by the tornados and severe storms of Saturday, Dec. 11. To learn more or make a donation, visit secure.kentucky.gov/formservices/Finance/WKYRelief.

“We've been the recipients of so much generous hospitality from the fine people of Kentucky,” says The Bourbon Crusaders founder RJ Sargent. “They've treated us like family. When we saw the chance to give back, our members jumped at the opportunity.”

“Kentucky Bourbon is a community that spans throughout the Bluegrass State and from whiskey bars in Sidney to the collectors in Manitoba," adds Minnick. "Bourbon lovers everywhere want to help rebuild Western Kentucky with our hands, hearts and wallets.

“Private collectors, Kentucky distillers, out-of-state brands and celebrities donated rare auction items that will surely break records. The Bourbon community believes in the Commonwealth's bond of Bourbon and knows it can bring us together to rebuild.”

Offerings include more than 20 private barrel experiences, where Bourbon enthusiasts can personally taste and select their own one-of-a-kind barrel under the tutelage of the brand’s Master Distiller. Each barrel usually yields 150-200 bottles depending on age and proof.

Whiskey aficionados with The Bourbon Crusaders have raided their collections and donated dozens of limited edition and single barrel expressions of Bourbon, rye and Scotch whiskies. Distillers also have donated rare bottles that disappeared from retailer’s shelves long ago.

Minnick, a best-selling author and expert on all things Bourbon, utilized his renowned distilling and celebrity connections to reap a treasure trove of bottles, private experiences and memorabilia to fulfill any whiskey lover’s dream.

On the hospitality side, companies along the KDA’s world-famous Kentucky Bourbon Trail® tour have donated overnight stays at charming bed and breakfast stops, transportation and tourism packages, a six-foot tall Christmas tree made out of barrel staves and much more.

In addition to the auction, there will be a dedicated “buy it now” section where people can purchase bottles and other items without breaking the bank. Due to COVID and space restrictions, the live auction is not open to the public. Items will be available for viewing online and streaming.

Organizers have been humbled and overwhelmed by the generosity of distillers and partners from outside Kentucky that offered assistance and items for the auction. Kentucky distillers also are sending pallets of hand sanitizer to Western Kentucky that remain from COVID relief efforts.

“The outpouring has been enormous,” Sargent said. “We immediately began receiving texts and calls throughout Kentucky and from coast to coast from our members, friends and partners in the national Bourbon community who knew that we could help them help Kentuckians.”

Gregory said he began making calls to distillers early Saturday morning when daylight gave way to the devastation of the tornados. Not one distiller turned down his request to donate barrels or bottles to the cause.

“I really didn’t have to ask,” he said. “They knew why I was calling and they were ready to help in any way. It could have been any of their communities or families or colleagues. That’s Bourbon. That’s the Kentucky spirit shining through. We’re all about taking care of each other.

“After all, Bourbon is America’s spirit and Kentucky is its birthplace. When Kentucky hurts, we hurt, and that’s why we’re doing this. Thank you to everyone who is helping in the recovery and rebuilding efforts, and please continue praying for our beloved Commonwealth and its people.”

For complete information on the event, visit kybourbon.com/industry-news/bourbon-community-comes-together-to-benefit-western-kentucky.

ABOUT FRED MINNICK:

Minnick continuously revives the age-old traditions and cultures of Bourbon and spirits through his media empire which includes the Bourbon Pursuit Podcast, DASH Radio's "Minnick Minute” show and his Hermes Creative Awards Platinum-winning Podcast The Fred Minnick Show (PodcastOne), which features interviews with musicians, athletes and other celebrities including Peyton Manning, Ludacris, Lindsay Ell, Terry Bradshaw, Ashley McBryde and more. Minnick, a Louisville, KY-based father of two, is also an avid music fan, curating his annual Bourbon and Beyond festival which has welcomed acts like Lynn Kravitz, John Mayer and Stevie Nicks to its stages. He has authored several books including Wall Street Journal best-seller Bourbon Curious.

ABOUT KDA:

Founded in 1880, the Kentucky Distillers’ Association is the historic voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from legendary, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft and treasured economic engine. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at kybourbon.com and kybourbontrail.com.

ABOUT THE BOURBON CRUSADERS:

The Bourbon Crusaders are focused on leveraging our collective passion for Bourbon for a range of charitable purposes. Our 30 members represent a vast array of backgrounds, geographical locations, skills and relationships in the whiskey universe. Working together, alongside the generosity of our industry partners, we are honored to have our name associated with some of the most successful and memorable Kentucky charity events in recent history.

Thanks to our annual distillery partners, the greater Bourbon industry, philanthropic individuals, and the amazing attendees of our events, we have raised almost $1,000,000 over the past four years for a variety of charities. Each of our lead partners trusted this small group in the name of doing good, and we are eternally grateful for those opportunities. Thanks to these special people for sharing our vision, we are able to continue raising money for those in need well into the future.

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Jim Beam® Releases Limited-Edition Bourbon Cream Just In Time For The Holiday Season

 

The World's #1 bourbon also partners with actress Emily Hampshire and drops limited-edition holiday kits for sale as part of the new creative campaign "Get to the Good Stuff," which celebrates time with family and friends

CHICAGO, Dec. 9, 2021 - This holiday season, Jim Beam^® is helping you ring in the festivities with its new Jim Beam^® Bourbon Cream — a rich, celebratory beverage best enjoyed with those who matter most. Jim Beam Bourbon Cream, a new innovation from a storied brand, combines sweet, velvety cream liqueur with the world's finest Kentucky Straight Bourbon Whiskey. The result is a balance of delicious cream complemented by bourbon notes of vanilla, caramel and oak, making it the perfect drink to add holiday "spirit" to all your gatherings this season.

To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is unveiling a holiday-focused campaign titled "Get to the Good Stuff," which inspires people to speed through the holiday formalities and spend more time just relaxing and enjoying family and loved ones. Actress and bourbon fan Emily Hampshire is partnering with Jim Beam to create social content and share how she plans to "Get to the Good Stuff" this holiday season.

Jim Beam is also creating a limited number of kits available for purchase, which feature items to help you "Get to the Good Stuff." The kits will be available first come, first served to legal-drinking-aged consumers at JimBeam.com/GetToTheGoodStuff starting today for $19.99 and will include:

• The Quickest Wrapping Paper – Skip the unnecessary unwrapping and view your gift through the see-through paper
• The Shortest Holiday Story – As quick a read as they come, this story lets you spend less time reading holiday stories, and more time creating your own with friends and family this season
• The Fastest Board Game – This one should only last a few minutes, instead of hours
• The Easiest, Quickest Recipes – We're here to help you prepare your at-home signature cocktail for the night…whether you have bartending skills or not.

"Jim Beam has been bringing people together for life's everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. 'Getting to the Good Stuff' means more meaningful moments with family and friends, and Jim Beam Bourbon Cream is the perfect cocktail pairing to savor these moments," said Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory. "Jim Beam's Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savor time with family once that holiday to-do list is complete."

Jim Beam Bourbon Cream is best enjoyed over ice or in a Jim Beam Bourbon Cream Hot Chocolate. At 15% ABV (30 proof), it has a suggested retail price of $19.99 for 750mL and is now available for a limited time only at select retailers nationwide.

For more information about Jim Beam^® Bourbon Cream, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit jimbeam.com.

About Jim Beam
Jim Beam, the world's best-selling bourbon, has been bringing people together since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. The seven generations of master distillers have stayed true to the family recipe that's been passed down for more than 225 years. Today, the Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Rye, Jim Beam Lineage, Jim Beam Old Tub, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Orange, Jim Beam Peach, Jim Beam Apple, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

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The Singleton Scotch Whisky Launches 'The Course of a Feast': a World-first Dining Experience that Allows Guests to Create a Unique Artwork

LONDON, Dec. 9, 2021 - A one-of-a-kind embodiment of the art of feasting has been created by The Singleton, as part of a new dining experience which distils the movements of guests throughout dinner into a digital artwork. The first of these new dining experiences which will be popping up globally, took place in London, with a five-course feast created by Ollie Dabbous, mapping a gastronomic journey in celebration of the launch of new single malt Scotch whisky, The Singleton of Glen Ord 39-Year-Old.

The artwork created by the inaugural Course of a Feast is both a moving digital piece showing the bursts and contours of the guests' movements over the evening, as well as a still portrait that exhibits the evening in one layered composition. The artwork charts the journey of a feast, a decadent odyssey of flavour which reflects the maturation journey of The Singleton 39-Year-Old. Aged in a variety of casks which had previously held wines from the vineyards and Chateaux across Europe, the feast took us through these regions and then back to the Highland home of The Singleton at Glen Ord where the whisky was nurtured by Master of Malt for The Singleton, Maureen Robinson.

Ollie Dabbous, chef patron of Michelin starred HIDE London, took inspiration from these influences which helped shape the rare whisky, and together with Julien Sarrasin, his award-winning head sommelier, created a five course feasting menu paired with the finest wines and The Singleton Single Malt Scotch Whiskies. Julien used his intimate knowledge of and access to the incredible 6,500 strong library of Hedonism Wines, described as a museum of fine wine, for the pairing for the evening. The evening culminated in a celebratory tasting of The Singleton 39-Year-Old, which was paired with a specially invented dessert in tribute to the whisky, a millefeuille of blackberry and muscovado crumble, containing drops of the precious whisky within its many layers.

These individually sublime components, slowly crafted by experts, came together harmoniously to create an indulgent feast of taste and depth, enjoyed by guests including Charles Maclean, a leading whisky writer and leading world authority on the subject, Master of Malt Maureen Robinson, Head Sommelier at HIDE Julien Sarrasin and Diageo's Senior Global Brand Ambassador Ewan Gunn, who gathered together at Woods Quay, London's newest floating landmark and private space on the River Thames. The transient moments, expressions and movements of the guests throughout the convivial feast were captured by overhead cameras, creating a bespoke piece of artwork to be savoured long after the moment of the dining experience.

The Course of A Feast by The Singleton dining experiences will be popping up in countries across the globe, where guests will be taken on a sublime flavour journey, a feast where they discover true richness in each other's company, in an event which is then recorded in a beautiful artwork which they can cherish forever. To register your interest in attending one of these exclusive events, visit Malts.com.

Maureen Robinson, The Singleton Master of Malt said: "The Course of a Feast was an unforgettable experience to be a part of. To see the flavour journey of The Singleton 39-Year-Old, some of my life's work during my 40 years at Diageo, come to life and inspire the menu by Ollie Dabbous was incredible.

"The 39-year maturation journey of The Singleton 39-Year-Old was an epicurean exploration of the purposeful layering of texture and flavour, creating a topography of richness on the tongue. The artwork we created at The Course of a Feast was the perfect embodiment of this, as we mapped the interaction between one another to create a multi-layered one-of-a-kind piece of art. I will cherish the artwork we created forever as a memory of an outstanding evening, and of a special whisky we bring to the world."

Ollie Dabbous said: "The five-course paired dining experience is a physical manifestation of the flavour of The Singleton 39-Year-Old. When I first tasted The Singleton 39-Year-Old I was impressed by the layers of richness and boldness of the spirit. Blackberries and muscovado crumble come bursting onto the palate, which I honoured with the creation of a special millefeuille of blackberry and muscovado crumble."

Julien Sarrasin said: "As Head Sommelier at HIDE, working alongside Ollie, we work with exquisite flavours and pairings daily with rare fine wines. Meeting Maureen and delving further into the world of whisky was fascinating and it was a delight to taste the journey of this particular whisky, which was finished in casks that had previously held wine hailing from my home of Bordeaux."

This December, HIDE London will also be the first location in the world where The Singleton 39-Year-Old will be available by the dram for guests at the restaurant and bar to purchase and enjoy.

The Singleton 39-Year-Old is now available to purchase globally from selected retailers and Malts.com. The Recommended Retail Selling Price in GBP is £2,295 including UK Duty and Taxes and $2,680 excluding Duty and Taxes in USD.

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*WELSH 'HIRAETH' CHARITY WHISKY CHAOS - LAUNCH ON FRI 10TH DEC MASSIVELY DISRUPTED BY ONGOING WINE & SPIRITS 'LOGISTICS HELL'*

There is massive disruption to the launch this week (Fri 10th Dec) of the Welsh charity whisky bottle, Hiraeth from Penderyn (The Welsh Whisky company).

The wine and spirits industry have been warning about alcohol for Christmas potentially not happening. 49 firms have signed a letter.

https://www.bbc.co.uk/news/business-59399754

Hiraeth whisky from Penderyn (donating £1 for every bottle sold) was due to be released to the entire Global Welsh Diaspora for Christmas 2021 but the logistics hell have created export chaos! The international export of Hiraeth has been severely delayed.

French bottle supplies have been held up as well as imports from China.

The UK is getting a limited supply of Hiraeth whisky from Friday, 10th December 2021.

Welsh celebrities including Bonnie Tyler, Welsh born Hollywood actor Matthew Rhys, Footballer Aaron Ramsey and Sir Bryn Terfel etc. put their name to the www.hiraeth.live campaign for Welsh homeless, mental health charities, supported by Penderyn Distillery/The Welsh Whisky Company.

Please see article from Fundraising Magazine on the link below.

(Please click on the link below)

https://drive.google.com/file/d/149pGYChuARHSOaJZlrOr-XNjHQlgYEeZ/view?usp=sharing

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Old Forester Celebrates Repeal Day with First-Ever National Sweepstakes

LOUISVILLE, Ky., Dec. 2, 2021  In celebration of National Repeal Day, Old Forester Distilling Co is offering consumers nationwide the chance to win the opportunity to purchase a rare bottle of Old Forester President's Choice.

It's the first time the distillery has offered a national sweepstakes for one of its most sought-after bourbons.

"It's often difficult for consumers to buy President's Choice unless they happen to be at the distillery on the day it's released," Master Taster Jackie Zykan said. "We continue to look for ways to improve our systems to share these special bottles with our fans, and we believe this new approach can help us achieve just that."

People who enter the sweepstakes are seeking to win the opportunity to purchase one bottle of President's Choice. Consumers may enter the sweepstakes starting at 9 a.m. Dec. 2 through 5 p.m. December 10.

Consumers in New York and Florida may enter here; consumers in all other states may enter here.

Winners will be chosen at random and notified on Dec. 13. Potential winners have the opportunity to purchase this special bottle from the Old Forester Distillery.

President's Choice is a single barrel expression and among the finest whisky made by Old Forester, the only bourbon brand to exist before, during and after Prohibition -- and made by the same Brown family of Louisville, Ky.

December 5, 1933, was the day Prohibition was repealed -- a moment now celebrated annually.

The traditional release of President's Choice dates back to 1890 when founder and president George Garvin Brown presented the first iteration of President's Choice to the Governor of Kentucky.

This year, fifth-generation Brown family member Campbell Brown, with the guidance of Master Taster Jackie Zykan, selected the single barrel for release. Brown is chairman of Brown-Forman Corporation.

Old Forester President's Choice retails for $179.99 in limited quantities.

Notes:

Aroma: On the nose, this barrel expresses itself as sweet and inviting with notes of creamy milk chocolate, baked apple and complemented by touches of toasted coconut and brown sugar.

Taste: The palate opens up beautifully with bright caramel that transitions to robust spices.

Finish: The bold and balanced flavor profile is followed at the end by notes of sweet vanilla cream and fresh anise to round out a lengthy clean finish of President's Choice.

Press images of Old Forester President's Choice can be found here

About Brown-Forman:
For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

No purchase necessary to enter. 21+ Void where prohibited. Entry Deadline 12/1/21 11:59 pm ET). For details and OFFICIAL RULES: click here

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Old Forester Celebrates Repeal Day with First-Ever National Sweepstakes

LOUISVILLE, Ky., Dec. 2, 2021 /PRNewswire/ -- In celebration of National Repeal Day, Old Forester Distilling Co is offering consumers nationwide the chance to win the opportunity to purchase a rare bottle of Old Forester President's Choice.

It's the first time the distillery has offered a national sweepstakes for one of its most sought-after bourbons.

"It's often difficult for consumers to buy President's Choice unless they happen to be at the distillery on the day it's released," Master Taster Jackie Zykan said. "We continue to look for ways to improve our systems to share these special bottles with our fans, and we believe this new approach can help us achieve just that."

People who enter the sweepstakes are seeking to win the opportunity to purchase one bottle of President's Choice. Consumers may enter the sweepstakes starting at 9 a.m. Dec. 2 through 5 p.m. December 10.

Winners will be chosen at random and notified on Dec. 13. Potential winners have the opportunity to purchase this special bottle from the Old Forester Distillery.

President's Choice is a single barrel expression and among the finest whisky made by Old Forester, the only bourbon brand to exist before, during and after Prohibition -- and made by the same Brown family of Louisville, Ky.

December 5, 1933, was the day Prohibition was repealed -- a moment now celebrated annually.

The traditional release of President's Choice dates back to 1890 when founder and president George Garvin Brown presented the first iteration of President's Choice to the Governor of Kentucky.

This year, fifth-generation Brown family member Campbell Brown, with the guidance of Master Taster Jackie Zykan, selected the single barrel for release. Brown is chairman of Brown-Forman Corporation.

Old Forester President's Choice retails for $179.99 in limited quantities.

Notes:

Aroma: On the nose, this barrel expresses itself as sweet and inviting with notes of creamy milk chocolate, baked apple and complemented by touches of toasted coconut and brown sugar.

Taste: The palate opens up beautifully with bright caramel that transitions to robust spices.

Finish: The bold and balanced flavor profile is followed at the end by notes of sweet vanilla cream and fresh anise to round out a lengthy clean finish of President's Choice.

About Brown-Forman:
For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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The Macallan Strengthens Partnership with Le Clos in Dubai International Airport Through Customer Launch Event for The Anecdotes of Ages Collection

DUBAI, UAE, Nov. 29, 2021 - The Macallan and Le Clos have partnered to deliver a stunning launch event for a select group of Le Clos' closest customers in Dubai, to reveal The Macallan Anecdotes of Ages Collection at The Macallan Boutique by Le Clos.

The Anecdotes of Ages Collection is an extraordinary art and whisky collaboration with renowned British pop artist Sir Peter Blake. At the heart of the collection are 13 one-of-a-kind bottles of exceptional 1967 whisky. Each bottle features its own original Sir Peter Blake collage art on the label, detailing unique stories relating to The Macallan's history, community, and the beautiful natural landscape of The Macallan Estate.

Guests at the event were introduced to two of the highly sought-after bottlings from the collection – the Anecdotes of Ages: Down To Work Limited Edition and Anecdotes of Ages: An Estate, A Community and Distillery.

Anecdotes of Ages: Down To Work Limited Edition tells a very important story that reflects a milestone in the history of The Macallan: a time when the decision was made to continue using sherry seasoned oak casks in the face of pressure to compromise.

The original labelled bottle portraying this special story has been laid in The Macallan Archives, and digital replicas of this label are available as a limited edition with the same 1967 rich spirit and only 322 bottles available.

Anecdotes of Ages: An Estate, A Community and Distillery is a tribute to some of the colourful characters from The Macallan's past and present. It commemorates Sir Peter Blake's visit to The Macallan Estate on the legendary River Spey and features a label digitally designed by Sir Peter.

Building on the longstanding partnership between The Macallan and Le Clos, The Macallan Boutique by Le Clos in Terminal 3 at Dubai International Airport will be playing host to one of the 13 original bottles from the collection. Anecdotes of Ages: Journey to Market pays homage to the widespread travels of The Macallan as its reputation grew around the world. A specially commissioned window display is showcasing this extraordinary whisky.

Jeremy Speirs, Edrington Regional Managing Director Global Travel Retail, said, "The Anecdotes of Ages Collection is an incredible celebration of The Macallan's history and of the figures which have contributed to its outstanding reputation and heritage. Over recent years, Le Clos has been a key partner in The Macallan's growth trajectory in global travel retail, and we're proud to recognise this partnership by showcasing bottlings from the collection at our Dubai boutique."

Ben Odgers, General Manager, Le Clos, added, "With international travellers beginning to return to the skies, we're delighted to bring The Anecdotes of Ages Collection to life in our boutique. This builds on our unrivalled track record for offering whisky enthusiasts and collectors some of the rarest and most sought-after bottlings on the market."

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It's The Most Generous Time Of The Year: Crown Royal, Drew Brees And Deuce Mcallister Honor Military And Hospitality Workers With Special Generosity Hour In New Orleans

Crown Royal gives back to the Bastion Community of Resilience and Louisiana Hospitality Foundation as they continue their mission of donating up to $1 million to those who serve us through their Generosity Fund

 

NEW ORLEANS, Nov. 23, 2021 - While the world continues to move closer to a new normal, the city of New Orleans has been hit especially hard over the past 19 months, with hospitality and military communities amongst those affected the most. To honor, celebrate and encourage these communities that serve us as they continue to battle the effects of the COVID-19 pandemic and Hurricane Ida, Crown Royal teamed up with local NFL legends Drew Brees and Deuce McAllister for a special Night of Service, benefitting the Bastion Community of Resilience and Louisiana Hospitality Foundation.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8988751-crown-royal-whisky-nfl-bastion-community-of-resilience-louisiana-hospitality-foundation-generosity-fund/

In the spirit of friendly competition, Brees, who represented the Louisiana Hospitality Foundation, and McAllister, who represented Bastion Community of Resilience, hosted a "battle" for donations on their social media channels and encouraged NFL fans to retweet their tweets to unlock additional donations to their respective charity partners. The donations are part of Crown Royal's season long "Kick off with Crown" program with a commitment (of up to $1 million) to serving those who serve us via the Crown Royal Generosity Fund (a donor advised fund).

"The community in New Orleans means so much to me, and I was proud to partner with Crown Royal to assist in giving back to them," said NFL legend, Drew Brees. "I love a little friendly competition, so from the social competition with Deuce to hanging out with hospitality workers and military personnel at the Generosity Hour, it was an amazing night of fun and service."

"I have seen first-hand the effects the pandemic and natural disasters have had on this place I call home, so to give back to the community with the Crown Royal Generosity Hour meant a lot to me," said NFL legend, Deuce McAllister. "It was everything that NOLA is all about: great drinks, food, music and giving back to those who need it."

In addition to the social competition, guests at the Generosity Hour were also able to unlock additional donations to the charities through scanning QR codes placed on footballs and other décor throughout the event. Each QR code resulted in an additional donation of $1. Through the Generosity Fund, Crown Royal paid tribute to the hospitality and military communities with a $25,000 donation to both the Louisiana Hospitality Foundation and Bastion Community of Resilience as they continue their efforts to uplift their respective communities.

"Crown Royal put together the Generosity Fund to give back to the communities who need it most, and it's been an honor to see it come to life through Generosity Hours," said Nicola Heckles, Vice President of Crown Royal. "The hospitality and military communities of New Orleans have overcome adversity from the effects of the pandemic and Hurricane Ida, but there's still work to be done. Crown Royal is proud to partner with the Louisiana Hospitality Foundation and Bastion Community of Resilience to see assistance go where it is needed."

Grammy-nominated and locally based musical group Tank and the Bangas were on-hand for a live performance while guests sipped on custom Crown Royal cocktails during the special Generosity Hour.

Crown Royal invites everyone 21+ to toast to our military and hospitality communities. Please remember to drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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New Feature Documentary From Johnnie Walker Captures the Spirit of Keep Walking, Shining a Light on the Creatives Igniting Collective Progress Across Africa

- NEW DOCUMENTARY ENTITLED THE ONES WHO KEEP WALKING, DIRECTED BY FORBES 30 UNDER 30 FILMMAKER AMARACHI NWOSU

- FEATURED TALENT INCLUDES GLOBAL MUSIC SENSATION CKAY, RAPPER & SONGWRITER SAMPA THE GREAT, ARTIST MANAGER AND BUSINESSWOMAN BOSE OGULU (AKA MAMA BURNA), AND AWARD-WINNING FASHION DESIGNER LOZA MALÉOMBHO

AMSTERDAM, Nov. 29, 2021-  The world's number one Scotch whisky[1], Johnnie Walker, and Forbes 30 under 30 filmmaker, Amarachi Nwosu premiere their new feature documentary - The Ones Who Keep Walking - which showcases inspiring stories of the creators and collectives who are turning the attention of the world to Africa.

For over two centuries Johnnie Walker has been committed to a spirit of progress and moving forward. Through this new feature documentary – part of an ongoing global roll-out of the next chapter in their iconic Keep Walking campaign and a follow-up to the release of The Man Who Walked Around the World in November 2020 – Johnnie Walker sets out to explore what the spirit of Keep Walking means for creatives and change makers today.

The documentary features more than 20 defiantly optimistic voices from across Africa including one of the biggest African artists of the moment and social media sensation, CKay (Nigeria), rapper and songwriter Sampa the Great (Zambia), dancer and artist Kamo Mphela (South Africa), Producer and DJ Nandele (Mozambique), legendary photographer James Barnor (Ghana), fashion designer Loza Maléombho (Ivory Coast), creative collective Urban Pitchaz (Kenya) and Bose Ogulu AKA Mama Burna (Nigeria) manager-mother to global superstar and Johnnie Walker partner, Burna Boy.

Through never before heard stories, and in-depth conversations we gain an insight into how fresh creative energy, sheer determination, and a pioneering spirit is bringing authentic African expression to the world. Through different cultures, passions and challenges Director Amarachi Nwosu showcases a continent united in striving for progress for everyone.

Nwosu, comments, "Making The Ones Who Keep Walking with Johnnie Walker was an opportunity to tell a story that reimagines how we see Africa and the creative renaissance taking place. Telling powerful stories from the Afrofuturist lens is what inspires me, so having the opportunity to shine a light on these amazing people and their incredible journeys, all whilst showcasing the spirit and beauty that embodies Africa, is a dream come true. I can't wait for everyone to see it."

Johnnie Walker Global Marketing Director Johanna Dalley added: "At Johnnie Walker we're always looking to celebrate the stories of those who take bold steps to make life richer.  Those stories that so often showcase a powerful spirit of defiant optimism are the perfect embodiment of our Keep Walking philosophy – an idea that feels incredibly relevant in the world right now. We're delighted to have partnered with Amarachi Nwosu to share these incredible stories through The Ones Who Keep Walking. Amarachi is someone whose passion for social inclusion, equality and representation has really resonated with us and we hope people will feel inspired to continue to take bold steps after watching it."

Produced by Something™ Originals and a team of 200+ creatives and talent from across Africa, The Ones Who Keep Walking picks up on the closing provocation of The Man Who Walked Around the World - 'what's next?' - to shine a light on those who embody the spirit of Keep Walking and who, on their own terms, are forging a bold new direction for their countries, cultures and the World.

You can watch The Ones Who Keep Walking here: www.theoneswho.film

The full film is also being broadcast through a partnership across Africa with DSTV channels: Africa Magic Family, Maisha Magic East, Zambezi Magic, Mzansi Magic, Mzansi Wethu, Channel O and Canal+ owned TV5 Monde.

For further information please contact: johnniewalker@smarts.agency

Official Hashtags: #JohnnieWalker #KeepWalking #TheOnesWho

Notes to Editors:

About Johnnie Walker:

Johnnie Walker is the world's number one Scotch Whisky brand¹ (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 14 million cases sold annually (IWSR, 2020), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About Something™ Originals

Something Originals is a production company specialising in unscripted, human-led narratives and original content for broadcast & SVOD.

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Old Tennessee Distilling Company Releases Limited-Edition Tennessee Butcher's® Bourbon

Sid's Select™ hits the market in honor of Sid Blalock's "seven-year dream."

KODAK, Tenn., Nov. 29, 2021 Old Tennessee Distilling Company has released Sid's Select™️, a limited-edition, Premium Tennessee Butcher's® Bourbon as the culmination of a seven-year dream. Sid's Select™ is made from a blend of malted barley, rye, and heirloom corn which is grown and ground locally in East Tennessee. Once the bourbon was determined ready, Old Tennessee Distilling Company hand selected ten white oak barrels and tempered the whiskey with pure English Mountain Spring water to create a 94-proof spirit with a vanilla-honey aroma and flavor notes of herbal sage, vanilla, toasted graham cracker, ginger and hints of cinnamon.  After aging for five years, each bottle was labeled and filled by hand, bringing the seven-year dream to its long-awaited close.

In 2013, Sid Blalock and Kent Merritt, founders of Old Tennessee Distilling Co., began working on their dream to produce a high-quality premium Tennessee Bourbon that would be distilled locally utilizing locally sourced raw materials from Sevier County, TN. After navigating the roadblocks of being a start-up in the industry, they filled their first barrel in August 2016, launching one of the fundamental truisms of the whiskey industry — waiting.  Sadly, Sid passed away before the bourbon had time to fully mature and mellow enough to release the final product. Determined to bring his vision to fruition, Sid's wife, Jo, continued working with Kent to turn the seven-year dream into reality. "I believe Sid would be proud of the bourbon that we produced," said Merritt. "I know I am."

This first release of Sid's Select™️ Butcher's® Bourbon will only be available for purchase on-site at Old Tennessee Distilling Company, 3605 Outdoor Sportsman Place, Kodak, TN 37764.

About Old Tennessee Distilling Company

Located in the foothills of the Smoky Mountains in Kodak, TN, Old Tennessee Distilling Company handcrafts small-batch, authentic spirits using locally-sourced grains and pure mountain spring water. Known best for their whiskey and moonshine that honor the fiercely independent spirit that is representative of the men who have been making whiskey in these mountains for generations, Old Tennessee Distilling Co. also produces a full line of spirits including rum, gin, moonshine, and vodka.

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Jack Daniel's to Light Holiday Barrel Tree at the Forum November 30

WHEN:

Tuesday, November 30, 2021

4:30 – 5:30PM – Ceremony

WHERE:

The Forum

3900 W Manchester Blvd.

Inglewood, CA 90305

• The tree lighting ceremony is open to the public and will take place at the Southwest Triangle in the Forum's parking lot, which faces the corner of Prairie Ave. and Pincay Dr.
• B-roll will be available immediately after the lighting.

WHAT:

Los Angeles will get a taste of a special Jack Daniel Distillery holiday tradition when the Tennessee whiskey maker debuts a seven-tier barrel tree on Tuesday, November 30, 2021, at the Forum as part of its “Operation Ride Home” program, which has helped junior-enlisted service members and their families travel home for the holidays since 2011. Representatives from the Forum and Jack Daniel’s, including Colin Coleman, Jack Daniel’s Brand Ambassador, will be on hand to help illuminate the tree during a special lighting ceremony that is open to the community and will feature DJ Hemingway and themed cocktails for guests.

The Lynchburg, Tenn. distillery built its first 26-foot-tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to residents. This year, 11 replicas will be constructed nationwide and the top barrel of each will be auctioned to help junior-enlisted service members and families travel home from their place of military service, often for the first time since the beginning of the COVID-19 pandemic. Through Operation Ride Home, Jack Daniel’s and the Armed Services YMCA (ASYMCA) have helped send over 10,000 individual service members and their families home – including this year’s travelers – while raising more than $2 million in donations. Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to all 50 states.

The charred oak barrels used to build each tree were earlier entrusted to mature Jack Daniel’s Tennessee Whiskey only once. In addition to Los Angeles, barrel trees will be built this holiday season in Nashville, Tenn.; Lynchburg, Tenn., Tampa, Fla.; Miami, Fla.; Las Vegas, Nev.; Anaheim, Calif.; Detroit, Mich.; Washington D.C.; Cleveland, Ohio; and Milwaukee, Wis.

The Operation Ride Home barrel tree auction begins December 1. To bid on a barrel and support military families, please visit www.jackdaniels.com. You can also visit https://thelaforum.com/jdbarreltree to Make It Count by entering for a chance to win two barrels from our Barrel Tree and four tickets to a select show at the Forum with VIP passes and parking, along with a Jack Daniel’s Prize Pack.*

* You must be 21 years or older and legal residents of the United States who live within 100 miles of the zip code 90305 to enter this sweep. For terms and conditions and contest rules, please visit www.thelaforum.com/jdbarreltree.

###

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

About the Forum

The Forum, located in Inglewood, California, is the only arena-sized venue in the country dedicated to music and entertainment, delivering a superior experience for artists and fans alike. The iconic venue attracts a wide variety of premier events including the biggest names in music and entertainment, award shows, mixed martial arts and boxing and more. Fans at the Forum enjoy approximately 8,000 square feet of event level hospitality offerings, including merchandise and food and beverage options. A tinted glass wall separates this concession area from the arena, ensuring fans do not miss a moment of the show. A 40,000-square-foot outdoor terrace wraps around the perimeter of the building and offers comfortable furnishings and food and beverage options from some of SoCal’s most celebrated brands. Designed with entertainers and performers in mind, Forum Backstage includes star-caliber dressing rooms that provide unparalleled comfort. The Forum was honored at the 2021 Pollstar Awards as recipient of the Arena of the Decade award. For more information, please visit thelaforum.com. Instagram | Facebook | Twitter

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Dugan & Dame Releases Handcrafted Chocolate Bitters in Collaboration with Dewar's® Scotch Whisky

Level Up Your Classic Whisky Cocktails this Holiday Season

BOCA RATON, Fla., Nov. 23, 2021 -- Just in time for the holiday season, Dugan & Dame has released limited edition bottles of hand-crafted chocolate bitters in collaboration with DEWAR'S® 15 Year Old Blended Scotch Whisky. Helping cocktail enthusiasts level up their at-home mixology skills, the chocolate bitters are available on Dugan & Dame's website.

"Our chocolate bitters are the perfect addition to a complex old fashioned," said Angela Dugan, head dame at Dugan & Dame. "Since DEWAR'S talented master blender Stephanie MacLeod is also a woman," she continues, "I wanted to create a feminine-driven bitters that complements the masculinity of whisky, so I chose more delicate botanicals and rose to play with the subtle floral flavors in the DEWAR'S 15 Year."

Dugan also wanted to highlight one of her favorite South Florida artisans, so she tapped Delray Beach's imaginative 5150 Chocolate to source and roast Ghanese coco for the bitters. "We care about what goes into our products—the ones we make from scratch and the ones we procure from like-minded partners—because we care about what goes into our bodies and yours," said Dugan.

"We all know whisky and chocolate go well together, and when DEWAR'S gets its very own chocolate bitters from Dugan & Dame to add to the most famous whisk(e)y cocktail - the old fashioned, it's time to dance," said DEWAR's North America brand ambassador Gabe Cardarella. "Cocktails don't need to be complicated to be delicious, but using good quality ingredients certainly helps," he continued.

For cocktail lovers yearning to evolve their mixology skills, Dugan & Dame have offered two easy-to-make, crowd-pleasing recipes to recreate at home.

Double Fashioned
2 oz Dewar's 15 year
.5 oz Orgeat
2-3 dashes of D&D chocolate bitters
orange + lemon peel twist
Add whisky, orgeat, and chocolate bitters to the glass. Add ice to the glass and stir until chilled. Garnish with orange + lemon peel twist.

Meant to Be
2 oz Dewar's 15 year
6-7 dashes D&D chocolate bitters
1 sugar cube
Orange Peel
Place the sugar cube in a glass and soak with bitters. Add whisky to the glass. Muddle the sugar cube. Add ice to the glass and stir until chilled. Garnish with an orange wheel.

ABOUT DUGAN & DAME: Founded by husband-and-wife entrepreneurs Vaughan and Angela Dugan, Dugan & Dame makes quality tonics, bitters and cocktail components crafted with care from the best ingredients available. As an award-winning bartender, Angela knows how to make killer cocktails, but as a nutritionist, she was fed up with the artificial flavors and ingredients in the tonics and syrups available on the market. Tapping into her training in herbalism, Angela utilizes folk methods that provide unique flavor profiles while eliciting the most medicinal qualities of the plants. Organic and locally-sourced when possible. Responsibly and ethically sourced always. Follow them on Instagram.

ABOUT DEWAR'S: Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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Introducing Johnnie Walker Masters of Flavour

Final in series of extremely limited edition Scotch celebrating the art of whisky making

LONDON, Nov. 22, 2021- TODAY, Johnnie Walker launches a new extremely rare Scotch celebrating the fine art of whisky making - Johnnie Walker Masters of Flavor.

This exceptional Scotch is crafted from the finest maturing whiskies in the Johnnie Walker reserves, all of the whiskies used to create Johnnie Walker Masters ofFlavorr are aged for at least 48 years and only 288 bottles will be released - an extremely limited run of an incredibly rare Scotch.

Johnnie Walker Master Blender Jim Beveridge says: "It is fascinating to craft a Scotch that pays tribute to each of the four main steps in whisky making - malting, distilling, cask maturation and blending - to shine a light on how each craft contributes something very special to the extraordinaryflavorss that Scotch has to offer, from grain to glass."

In one of his final releases before he retires at the end of the year, Jim brought together three masters of the whisky world who he has worked with over many years, Malt Master - Donna Anderson, Cask Master - James Carson and Distillation Master - Douglas Murray, to create something that paid tribute to the skill of whisky making.

"This incredible blend showcases how masters of the art of whisky making combine generations of Scotch knowledge and craftmanship with their own expertise of malting, distillation, cask maturation and, of course, blending, to create a truly exceptional Scotch."

  

Johnnie Walker Masters ofFlavorr is the third and final whisky in the Johnnie Walker Masters series of extremely rare Scotch.

The series includes last year's incredible Johnnie Walker Master's Ruby Reserve, a celebration of Jim Beveridge's 30 years working in whisky. Before that, the John Walker Masters' Edition, was a whisky crafted using Scotch aged for a minimum of 50 years from distilleries that were operational during the lifetime of Johnnie Walker founder John Walker. All three are presented in a Baccarat crystal decanter within a bespoke oak cabinet.

For Johnnie Walker Masters ofFlavorr, Jim worked closely with his team of expert whisky makers, to hand select fleetingly rare expressions from the iconic "ghost" distilleries of Glyn Albyn, Port Dundas, Brora* andGlenorey Royal, balancing them perfectly together with the iconic distilleries ofCameron bridgee, Blair Athol andDelphininee.

Jim adds: "By nurturing close relationships with malt, distillation, and cask masters throughout Scotland, a blend master contributes to creating a unique collaboration of craftmanship in service of making exceptional Scotch, these are relationships that we have nurtured through 30 years of working in whisky. It's ahonorur to pay tribute to those experts."

On the nose, Johnnie Walker Masters oFlavorur, has a soft and gentle smoke, reminiscent of seaweed and salty air, gives way to rich dried fruits. Notes of molasses linger with leather-bound books before smoke gently weaves back though the senses.

These aromas give way to rich fruiflavorsrs bursting with currants before a gentle spice starts to build on the palate. Cinnamon-infused apples combine with star anise, crushed peppercorn and warming oak embers, enveloped in waves of baked caramel and rich butterscotch before culminating in a gentle and warming smoke in the finish.

Johnnie Walker Masters OFlavorur has an ABV of 41.8% and a RRSP of GBP 20,000 in the UK (including duties and taxes).

* While a new, modern distillery has recently opened on the site of the old Brora distillery and is called Brora, the whiskies it will in time produce will be very different to those laid down decades ago in the original Brora Distillery that closed its doors in 1983.

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Sagamore Spirit Releases 4-Year-Old Bottled in Bond Rye Whiskey, Made Entirely in Maryland

A genuine taste of legendary Maryland rye available in limited quantities during the holiday season; milestone for Sagamore Spirit, eight years in the making

BALTIMORE, Nov. 18, 2021 Sagamore Spirit released its first-ever Bottled in Bond rye whiskey at 50% ABV (100-proof) made entirely at its Baltimore distillery and barrel-aged for four years at its nearby rickhouse. It marks a milestone for the brand, established nearly a decade ago with a mission to revive Maryland's centuries-old reputation for rye whiskey distilling.

 

Sagamore Spirit Bottled in Bond blends two straight rye whiskies, one with a high-rye mash bill, the other low-rye, adhering to the same proprietary recipe that has defined all of Sagamore Spirit's award-winning releases since 2016. The result is true to Maryland's style of rye, first enjoyed in colonial times: approachable, versatile, and notably complex. The final profile showcases flavors of rye spice, toasty caramel, and fruit and floral notes.

"Today marks an important moment for Sagamore Spirit, with proof of our original concept fully realized and now here for the tasting," said Brian Treacy, Sagamore Spirit's co-founder and president of distillery operations. "Bottled in Bond is a testament to our entire team's hard work, incredible talent and perseverance, a tribute to Maryland's legendary distillers, and one heck of an amazing rye whiskey."

A limited quantity of Sagamore Spirit Bottled in Bond is available across the country for an approximate retail price of $59.99, and at the brand's Baltimore waterfront distillery while bottles last.

Fans enjoyed an early taste of Sagamore Spirit Maryland Rye, with 4.5-year-old Penny's Proof

On November 13^th, visitors to the distillery lined up for hours to purchase a three-pack of Penny's Proof: Sagamore Spirit's signature 83-proof rye whiskey, distilled and aged for 4.5 years in Maryland. It marked the brand's third annual, limited edition Penny's Proof release. Each has given fans, known as Whiskey Thieves, early tastes of Sagamore Spirit's now fully mature Maryland rye, first at 2.5 years of age (2019), and then 3.5 years (2020). Each three-pack of 200ml bottles has been available at the price of one penny, paying tribute to the distillery's gleaming copper still: one to sip, another to share, the third to savour.

Sagamore Spirit's Maryland-style rye was originally distilled by MGP, then expertly blended by Sagamore Spirit distillers to make the brand's proprietary, award-winning high rye-low rye mash bill. Over the next few years, as more Maryland-distilled rye fully matures, it will comprise a higher share of whiskey within Sagamore Spirit releases, before reaching 100% by 2025.  Within another few years, Sagamore Spirit's rye whiskies will be almost entirely made with Maryland-grown grains. The brand is partnering with local farmers and growing its own rye and corn at Sagamore Farm.

To find a coveted bottle of Sagamore Spirit Bottled in Bond, and learn more about the brand's grain-to-glass initiative, visit www.SagamoreSpirit.com to sign up to be a Whiskey Thief.

About Sagamore Spirit
Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening our collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers perfected rye whiskey for more than 150 years before Kentucky was founded.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 100 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's Signature 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.

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