Ben Vorlich 15-Year Blended Scotch Whiskey

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Stephanie Macleod, The First Woman to Win The Whisky of the Year Award at The International Whisky Competition®

Stephanie Macleod, Master Blender for John Dewar and Sons, is the first woman to win the Whisky of the Year award, and, for the second year in a row, she receives the title of Master Blender of the Year

LAS VEGAS, June 30, 2020 For the first time in the history of the International Whisky Competition®, Stephanie Macleod, Master Blender for John Dewar and Sons, becomes the first woman ever to blend a Whisky of the Year.

The International Whisky Competition® just released its results for this year's most respected blind tasting judging event. The top recognition, Whisky of the Year, was awarded to John Dewar and Sons - Double Double 32 Year Old (Blended Scotch), which scored 96.4 points, the highest-scoring whisky of the competition.Official results: www.whiskycompetition.com/2020-results

The 11th edition of the International Whisky Competition took place in Estes Park, CO, over four days, from June 10th to 14th, and received whisky submissions from all over the world. A world-class tasting panel made of whisky, spirit, beer, and wine experts blind tasted each whisky on an individual basis (8 minutes per whisky).

Each whisky was scored using a comprehensive 100-point scale system developed by Sebastien Gavillet, IWC Head of Tasting Panel. This process and the fact that only three medals are awarded in any category make the International Whisky Competition the most followed whisky competition and one of the most professional competitions of its kind in the world.

We warmly congratulate Stephanie Macleod, Master Blender at John Dewar and Sons, as well as her team, for crafting such a complex, unctuous, and perfectly balanced whisky.

John Dewar and Sons will receive the Golden Barrel Trophy for winning Whisky of the Year during a ceremony to be held this Fall in Aberfeldy, Scotland.

The International Whisky Competition is the most followed Whisky Competition on Social Media. It brings whiskies from around the world to be blind tasted and rated by a professional tasting panel using the most comprehensive tasting method available. Fifteen criteria are required to produce the tasting notes as well as aroma and flavor profiles for the International Whisky Guide. Unlike other competitions, the judges are presented with one whisky at a time to ensure each whisky gets the proper attention. It's the only competition in the spirits world to deliver unique medals designed to promote each of the winning whiskies. Only three medals (Gold, Silver & Bronze) are awarded per category. The Whisky of the Year (highest score during the competition) gets rewarded with the Golden Barrel Trophy.

For more information about the International Whisky Competition, please visit whiskycompetition.com

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James B. Beam Distilling Co. Relaunches Old Tub® For A Limited Time As A Tribute To Its First Groundbreaking Whiskey

CHICAGO, June 23, 2020 Today, the James B. Beam Distilling Co. announced the re-release of Old Tub®, an unfiltered, 100-proof bonded bourbon inspired by the oldest brand from the Beam family. This limited-edition throwback offering celebrates bourbon's true, rustic character, will be widely available in late June.

Old Tub is distilled without chill filtration to showcase its unique qualities reminiscent of the world's oldest bourbons.  Just like the original Old Tub recipe, the liquid skips the chill filtration process, which forces the liquid through a dense filter to remove fatty acids during distillation, resulting in a bonded bourbon with a full-bodied authentic flavor.

The limited-edition offering is a nostalgic nod to where it all began for the Beam family over 140 years ago in Bardstown, KY, which is otherwise known as the Bourbon Capital of the World. This unique bourbon has tasting notes that include oak, complimented along with grain and a warm caramel. It has a lingering color of golden citrine gemstone with shades of honey and an aroma that carries initial waves of oak followed by vanilla and grain.

"We're taking bourbon lovers back in time and making a delicious bourbon true to the way my ancestors intended over 140 years ago, when Old Tub was first crafted," said Fred Noe, seventh generation master distiller. "I'm excited to share this one-of-a-kind liquid with our fans and provide a bit of authenticity and nostalgia as we head towards another 225 years in the bourbon industry."

Old Tub is best enjoyed neat or in classic cocktails like an Old Fashioned or a Brown Derby, which includes bourbon, grapefruit juice and honey syrup. It will be available for a limited time at select retailers nationwide for a suggested retail price of $22.99 for 750mL.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Old Forester Celebrates Founder George Garvin Brown's Birthday with 20th Iteration of Birthday Bourbon

LOUISVILLE, Ky., June 23, 2020  Old Forester will release the 20^th iteration of its limited edition, vintage-dated Birthday Bourbon on Wednesday, Sept. 2 in celebration of founder George Garvin Brown's birthday. This year marks the 150^th year of the company he began in 1870.

George Garvin Brown was a pharmaceutical salesman and became the first to seal his whiskey, Old Forester, in a glass bottle – an innovation the spirit industry still uses today. As the brand behind the First Bottled Bourbon™, Old Forester has had its share of historical milestones it its 150-year history, with quality and consistency remaining at the forefront.

The 2020 Birthday Bourbon will be bottled at 98 proof and is made up of 95 barrels, aged 10 years and barreled on June 5, 2010. After showing exceptionally unique character during a tasting panel, the 10-year-old barrels were chosen specifically for this year's Birthday Bourbon. The full allotment of product represents one day's production of Old Forester.

"Being part of the Birthday Bourbon selection process is one of my favorite parts of my job because of the legacy and tradition this expression represents," said Jackie Zykan, Old Forester Master Taster. "We're really proud of what we've produced this year and think it's a great way to celebrate George's birthday and Old Forester's historic anniversary."

This is the third Birthday Bourbon to be bottled at the Old Forester Distilling Co. on Louisville's Historic Whiskey Row. Hand selected by Master Distiller Chris Morris and Master Taster Jackie Zykan, this small batch bourbon offers a unique character and flavor profile that will never be replicated.

"Founded by my great-great grandfather, Old Forester the only bourbon brand with an uninterrupted ­150-year history, sold by the same family company before, during and after Prohibition," said Campbell Brown, Old Forester President. "Birthday Bourbon is the perfect way to celebrate his birthday and this milestone year makes it even more special. Its annual release has become something that bourbon lovers anticipate, and we really believe that the 2020 version is one of our best yet."

Since 2002, Old Forester's Birthday Bourbon has been a favorite amongst whiskey enthusiasts, receiving a multitude of awards and recognition throughout the years.

The 2020 Old Forester Birthday Bourbon is offered at a suggested retail price of $129.99. Birthday Bourbon will be available for purchase nationwide on an extremely limited basis. To find where you can purchase this year's exclusive Birthday Bourbon, check out OldForester.com for a retailer near you.

Notes:

Color: Dusty Topaz

Aroma: A nuanced balance of white floral notes, magnolia and citrus, spiced with vanilla, buttery leather and cocoa powder. Countering the spice are sprinkles of brown sugar, white chocolate shavings, caramel drizzle and hints of tropical fruit.

Taste: Caramel and brittle toffee lead as the tropical character blooms into banana, mango, coconut flakes and macadamia nut.

Finish: Long and delicately drying with a hint of anise.

About Brown-Forman:
For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 49% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2019 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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George Dickel Returns To Bottled In Bond Category With New Vintage Of Their Award-Winning Whisky

TULLAHOMA, Tenn., June 16, 2020 Last year, George Dickel entered the Bottled in Bond category by launching the brand's Fall 2005 whisky, which earned the coveted "Whisky of the Year" award from Whisky Advocate and was the top-rated American Whiskey of 2019 by Wine Enthusiast. Close to a year later, General Manager and Distiller, Nicole Austin, is continuing her pledge of transparency, authenticity and producing a quality whisky at an approachable price by releasing a new bottling of George Dickel's Bottled in Bond Tennessee Whisky.

George Dickel Announces the Release of Bottled in Bond (Fall 2008)

Bold and balanced, this 11-year-old whisky was bottled in Fall 2008 and offers tantalizing notes of pecan, maple syrup and dried apple. At 100 proof (50% ABV), this release of George Dickel Bottled in Bond is best enjoyed slowly neat or on the rocks and plays well in many classic cocktails like an Old Fashioned or Perfect Manhattan.

"Bottled in Bond whiskies have always been one of my favorite categories because you know exactly what you're getting when you pick up a bottle," said Austin. "Our team continues to make great whisky that's reflective of the values we feel are most important, and I'm proud to share this year's vintage of George Dickel Bottled in Bond with everyone. Like last year's release, this bottling is a bold, complex spirit that shares the classic nutty, fruity and waxy characteristics that are expected from mature George Dickel whiskies."

George Dickel Bottled in Bond has a mash bill of 84% corn, 8% rye and 8% malted barley. It is chill charcoal mellowed like the rest of the George Dickel Tennessee Whisky portfolio, which helps it get that smooth and creamy mouthfeel for which the brand is best known.

Beginning this month, the new George Dickel Bottled in Bond will be available in select markets across the nation for consumers to purchase at retail or order directly to their homes for a suggested retail price of $39.99.

As with all the whiskies in the George Dickel family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

Personal Preference Manhattan Recipe

• 1.5 oz George Dickel Bottled in Bond
• .25 oz Sweet Vermouth
• .25 oz Dry Vermouth
• Dash aromatic bitters
• Lemon peel garnish

Fill cocktail shaker with ice and combine whiskey, vermouths, and bitters. Mix well then strain into cocktail glass. Add lemon peel as garnish and serve.

About George Dickel
Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about DIAGEO North America:
@Diageo_NA.
Celebrating life, every day, everywhere.

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Jack Daniel's Tennessee Fire Teams Up With Top Drag Queens For Mukbang-Inspired Digital Content Series

"Drag Queen Mukbang" blends two Millennial food trends to raise awareness about COVID impact on the LGBTQ+ community during Pride Month

MIAMI, June 16, 2020- Jack Daniel's Tennessee Fire, a classic spirit that blends the bold character of Jack Daniel's Tennessee Whiskey with cinnamon liqueur, is partnering with some of America's leading drag queens for "Drag Queen Mukbang," a branded content series that pairs two popular Millennial food trends: mukbang and the drag queen brunch. Debuting during Pride Month on JackFirePride.com, the four episode series will feature YouTube sensation Patrick Starrr, Gia Gunn ("RuPaul's Drag Race" Season 6), Eugene Lee Yang (The Try Guys) and Laganja Estranja ("RuPaul's Drag Race" Season 6) serving up a virtual dining experience filled with food, Jack Daniel's Tennessee Fire, laughs and all kinds of fabulousness. The stars will discuss the impact of COVID-19 on their lives and its impact in the LGBTQ+ community through off-the-cuff storytelling and testimonials.

"Jack Daniel's Tennessee Fire Presents Drag Queen Mukbang" will blend the irreverence of a drag queen brunch, a drag show normally performed in front of a live audience during a late morning meal, with the intimacy of mukbang, a popular genre of social media videos that feature hosts enjoying a variety of food while interacting with the audience. New episodes of "Drag Queen Mukbang" will debut weekly and feature talent enjoying a lavish meal mukbang-style while entertaining viewers with quips, jokes and other surprises highlighting Tennessee Fire.

With bars, clubs and event spaces shuttered in the wake of the pandemic, drag queens and other self-employed entertainers who earn their livelihoods from performing at these venues have faced unprecedented financial hardship, which will be addressed by the "Drag Queen Mukbang" hosts in each video. With an aim to champion organizations and initiatives that support LGBTQ+ communities, Jack Daniel's Tennessee Fire has also partnered with GLAAD and various local nonprofits across the country. A longtime supporter of the LGBTQ+ community, Jack Daniel's parent company Brown-Forman has received a perfect score for 10 consecutive years on the Corporate Equality Index, a national report on corporate policies and practices related to LGBTQ+ workplace equality.

More about the cast of "Jack Daniel's Tennessee Fire Presents Drag Queen Mukbang" and the premiere dates for their videos:

• Patrick Starrr - One of the first "men in makeup" on YouTube, Patrick Starrr is a beauty guru pioneer who has amassed over 4 million subscribers and dolled up celebrities such as Kim Kardashian West and Paris Hilton. (June 20)
• Gia Gunn - A transgender contestant featured on Season 6 of "RuPaul's Drag Race" and Season 4 of "RuPaul's Drag Race: All Stars," Gia is known for her iconic catchphrases and being an outspoken advocate for trans rights. (June 27)
• Eugene Lee Yang - Best known for being 1/4 of The Try Guys, Eugene also has a drag persona — Cheyenne Pepper — who has hosted the 2018 Streamy Awards and performed alongside "RuPaul's Drag Race" queens at last year's VidCon closing ceremony. (July 4)
• Laganja Estranja - A contestant on Season 6 of "RuPaul's Drag Race," Laganja was named one of "The Most Powerful Drag Queens in America" by New York Magazine and featured on the cover of its special issue alongside Gia Gunn. (July 11)

Due to national stay-at-home orders, each episode was self-shot entirely by the hosts. Any hosts that appear together in an episode are also in quarantine together, in compliance with social distancing restrictions. In addition to handling production duties, the performers designed their own sets using whatever materials were readily available — with the exception of Tennessee Fire products.

"I wore a costume that I already had on hand and did the makeup myself," said Eugene Lee Yang. "We may be limited in what we can do while filming, but Jack Daniel's Tennessee Fire worked with us every step of the way to create the ultimate drag-themed mukbang experience."

"For some reason, food, drink and drag just seem to go together," said Laganja Estranja. "My fellow queens and I applaud Jack Daniel's Tennessee Fire for shining a light on the community during these challenging times and using this series to support organizations like GLAAD."

"The drag community consists of many artists and performers who depend on nightlife spaces to earn a living," said Gia Gunn. "Many people in our community are struggling right now as a result of the shutdown. I am super thankful to Jack Daniel's Tennessee Fire for calling attention to this part of the industry that is often overlooked."

"This lineup is about inclusivity," said Patrick Starrr. "We have drag queens and beauty gurus, drinkers and non-drinkers like Gia, a Try Guy and a transgender woman. We're able to connect over our love of performing and just share good food and Jack Daniel's Tennessee Fire with viewers."

"Jack Daniel's Tennessee Fire is honored to collaborate with such an extraordinary roster of talent to produce a one-of-a-kind content series that also addresses some real issues being faced by the LGBTQ+ community," said Fabricia da Silva, Field Marketing Manager of Jack Daniel's Tennessee Whiskey. "This series combines an IRL food trend with a social media phenomenon to create bold and fiery content designed to warm hearts and lift spirits."

About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Website: www.jackdaniels.com

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MGP to Release Remus Repeal Reserve Series IV in September 2020

LAWRENCEBURG, Ind., June 16, 2020 MGP  will debut Remus Repeal Reserve Series IV Straight Bourbon Whiskey in September 2020. Produced to commemorate Prohibition Repeal Day, Series IV is a limited annual release, and reaches full distribution by Prohibition Repeal Day, December 5. In response to growing demand, Remus Repeal Reserve Series IV is planning an early fall release (timed with National Bourbon Month in September), and will roll out with a series of consumer tastings and events with special focus on the birthdate of George Remus (November 13) and Prohibition Repeal Day (December 5).

"Now in its fourth year, our Remus Repeal Reserve program has exceeded expectations and allows us to showcase the character of our extensive, aged bourbon reserves and blending expertise," says Andrew Mansinne, Vice President of Brands, MGP. "Series IV delivers a bold, high-rye character and a beautifully balanced profile that reflects 12 years of age. We're delighted to offer our next release earlier this fall to respond to consumer demand, and will also support an extensive tasting and education effort throughout our growing distribution network."

Named after the legendary "King of the Bootleggers," Remus Repeal Reserve is an annual series from George Remus^® Bourbon, crafted at MGP's historic, 173-year-old distillery in Lawrenceburg, Indiana. Made in a signature high-rye style, the medley changes each year allowing the distillery team to experiment with their various mash bills and cask-aged reserves. Remus Repeal Reserve Series IV showcases a medley of two mash bills from 2008. It is comprised of 77% Bourbon (21% Rye) and 23% Bourbon (36% Rye). Series IV shows layers of rich caramel, candied fruit spice and toasted oak. The palate offers baking spices and oak, with a lingering finish of rye spice.

Highly anticipated, previous releases of Remus Repeal Reserve have achieved some of the highest recognition in the Bourbon category, including a Double Gold in the 2019 San Francisco World Spirits Competition and 98 points from Tasting Panel Magazine for Remus Repeal Reserve Series III.

Remus Repeal Reserve Series IV retails for a suggested $84.99 per 750-ml bottle and will be available in limited quantities as of September 2020. It is bottled at 100 proof/50% ABV. For more information, please contact Helen Gregory, helen@gregoryvine.com, or Amanda Davis, amanda@gregoryvine.com. 

About George Remus^® Bourbon
George Remus, a bourbon brand named after the legendary "King of the Bootleggers," is made by MGP Ingredients at their historic Lawrenceburg, Indiana distillery. George Remus Straight Bourbon Whiskey is a high-rye blend of bourbon whiskies, aged over four years, with a hint of vanilla, a maple aroma, and a sweet-yet-characteristic rye flavor (SRP: $44.99/750-ml bottle). Remus Repeal Reserve Series IV is crafted from 2008 reserve bourbons and is available in limited quantities (SRP: $84.99/750-ml bottle). George Remus is currently available in Arizona, Colorado, Connecticut, Illinois, Indiana, Kansas, Kentucky, Maryland, Montana, Minnesota, Missouri, Nebraska, Ohio, Tennessee, Texas, Wisconsin and District of Columbia (DC). Connect with us: GeorgeRemus.com, Twitter (@GeorgeRemus), Facebook and Instagram (@GeorgeRemusBourbon). G. Remus Distilling Co., Lawrenceburg, IN, 47% ALC/VOL & 50% ALC/VOL. Be Legendary. Sip Responsibly.

About MGP
Founded in 1941, MGP (Nasdaq: MGPI) is a leading supplier of premium distilled spirits and specialty wheat proteins and starches. Distilled spirits include bourbon and rye whiskeys, gins and vodkas, which are carefully crafted through a combination of art and science backed by a long history of experience. The company's proteins and starches are created in the same manner and provide a host of functional, nutritional and sensory benefits for a wide range of food products. MGP additionally is a top producer of high quality industrial alcohol for use in both food and non-food applications. The company is headquartered in Atchison, Kansas, where it produces premium distilled spirits and food ingredients. The company also produces premium distilled spirits in Washington, D.C., and at its historic distillery in Lawrenceburg, Indiana. For more information, visit mgpingredients.com.

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The Macallan Debuts First Ever Whisky E-Boutique Ahead of Father's Day

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NEW YORK, June 15, 2020 For the very first time in the brand's history, The Macallan is partnering with  e-commerce leader, Thirstie Inc. to offer consumers across the United States the ability to purchase the world's most admired and awarded single malt Scotch whiskies directly from the brand's website.

The Macallan website will now serve as a virtual gathering place for passionate whisky lovers and curious fans alike to discover and shop the brand's extensive range of premium single malt Scotch whiskies without leaving its website. Gift shopping is now easier than ever, whether exploring The Macallan Gift Guide to pick out the perfect Father's Day gift, adding to a personal collection, or celebrating a life milestone - TheMacallan.com provides consumers with a more convenient and seamless shopping experience.

In honor of this launch and during these unprecedented times where the hospitality industry is struggling more than ever, The Macallan is dedicated to providing support to the James Beard Foundation Open for Good campaign which supports the rebuilding of a thriving independent restaurant industry through programs, education and financial resources. In addition, Edrington, The Macallan's parent company, has also shown their ongoing gratitude and appreciation for the hospitality community by donating to the USBG Bartender Emergency Assistance Fund as they too strive to be another trusted resource for the bar industry in times as uncertain as these.

Starting today through July, just in time for Father's Day, consumers will receive free shipping on all orders and the equivalent of 30% of proceeds from purchases made on TheMacallan.com will be donated to the James Beard Foundation's Open for Good campaign.

"With the launch of The Macallan E-Boutique, we have created an online destination for consumers to explore the world of The Macallan like never before. The innovative technology from Thirstie Inc., allows The E-Boutique to provide educational touchpoints, immersive technology and an accessible and shoppable experience all in a singular place," said Samantha Leotta, The Macallan Americas Brand Director. "We look forward to launching this new platform while showing gratitude and support to our friends in the hospitality industry through our partnership with the James Beard Foundation."

Through Thirstie Inc. API technology, The Macallan is the first whisky brand to connect shoppers with hundreds of local retailers granting them access to all of the inventory available for shipping or same-day delivery in their area. Thirstie has provided The Macallan a fully-compliant option to optimize their e-commerce experience. By partnering with Thirstie to make the website e-commerce enabled, The Macallan is now receiving valuable attribution and behavioral data, ensuring a more optimized marketing and customer-acquisition spend in the future.

"Thirstie is thrilled to be partnering with an extraordinary brand like The Macallan, and the incredibly passionate consumer base that comes with them," said Thirstie CEO Devaraj Southworth. "By making The Macallan products available for purchase via their own website, Thirstie is uniquely-positioned to provide the brand with an even clearer understanding of that passionate consumer base."

As of June 15, 2020, The Macallan E-Boutique is fully operational and available to consumers at https://bit.ly/themacallaneboutique

About The Macallan

Founded in 1824, The Macallan is one of the worlds' most admired and awarded single malt whiskies. The reputation of The Macallan is based on a product of outstanding quality and distinctive character. An obsession with excellence has been the hallmark of The Macallan since its founding, by Alexander Reid, on a plateau above the river Spey in north-east Scotland.

In May 2018, The Macallan unveiled its new £140 million distillery and visitor experience on its Speyside estate, increasing investment in whisky, warehousing and in The Macallan's signature sherry-seasoned oak casks.  The striking contemporary architecture, cut into the slope of the land, takes its cues from ancient Scottish hills.  It stands nearby Easter Elchies House, the Highland Manor built in 1700 which has been The Macallan's spiritual home since 1824.  The new distillery marks an important milestone, recognizing the significant journey of The Macallan since 1824 and marking an exciting new chapter in the evolution of the luxury single malt."

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Uncle Nearest And Jack Daniel's Join Forces To Launch The Nearest & Jack Advancement Initiative To Increase Diversity In American Whiskey Industry

LYNCHBURG, Tenn., June 11, 2020 The Jack Daniel Distillery and the Nearest Green Distillery announced today the Nearest & Jack Advancement Initiative to further diversity within the American whiskey industry. Both companies are supporting it equally with an initial combined pledge of $5 million to help create the Nearest Green School of Distilling, develop the Leadership Acceleration Program (LAP) for apprenticeships and establish the Business Incubation Program (BIP), focused on providing expertise and resources to African Americans entering the spirits industry as entrepreneurs. This joint initiative will be guided by an advisory board with members from both organizations.

Motlow State College, the fastest growing college in Tennessee, has worked with leaders from both companies for the past year to develop a curriculum for the Nearest Green School of Distilling. The STEM based and employable skills focused program has passed Motlow State requirements and is now awaiting approval from the Tennessee Board of Regents to begin moving toward accreditation by the institutions accrediting body SACSCOC. The certificate program may be offered as early as Fall 2021.

The Leadership Acceleration Program (LAP) will offer apprenticeships specifically to African Americans already in the whiskey industry, who are wanting to become a head distiller, head of maturation or production manager. The inaugural apprentices have already been identified and will begin shadowing at top distilleries throughout the country.

The third arm of the Nearest & Jack Advancement Initiative is the Business Incubation Program (BIP) that will offer African American entrepreneurs mentorship in all areas of the distilling business, including access to top marketing firms, branding executives, expanded distribution networks and other assets and opportunities to grow their spirits businesses.

"Generally, when companies talk about the need to improve diversity, few immediate action steps follow," said Fawn Weaver, CEO, Uncle Nearest Premium Whiskey. "Our group is different. We are doers, and we all agreed to work together to improve diversity in our industry, and specifically, a way to get African Americans into top positions within our industry. Nearest Green taught Jack Daniel how to make Tennessee whiskey and we're incredibly proud our companies are joining forces to further their legacies of excellence, and to make distilling and the whiskey industry we love more diverse."

"Given our deep commitment to diversity and inclusion, I am thrilled we are coming together in this way today," said Lawson Whiting, President and Chief Executive Officer, Brown-Forman Corporation, the parent company of Jack Daniel's. "This collaboration allows the extraordinary friendship of Nearest and Jack, and the hope they embodied during racially divided times in our country's history, to help us advance the next generation of African American leaders in our industry."

About Uncle Nearest

Uncle Nearest Premium Whiskey, independently owned by CEO Fawn Weaver, honors the first known African American master distiller, Nathan "Nearest" Green. It is the most awarded American whiskey of 2019 and 2020 to-date, garnering more than 65 awards in the past 16 months, including Double Gold at the 2020 San Francisco World Spirit Competition and back-to-back honors of "World's Best" at Whisky Magazine's 2019 and 2020 World Whiskies Awards in New York and London. Uncle Nearest has also earned more than 20 Best in Class honors, including Cigar & Spirits Magazine naming Uncle Nearest one of the "Top 5 Whiskies in the World."

The whiskey is currently available in all 50 states and 12 countries (while shipping into a total of 148 countries), in more than 12,000 stores, bars, and restaurants, and at its 270-acre distillery in Shelbyville, Tenn., dubbed by a member of the press as "Malt Disney World." For more information please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest.

About Jack Daniel's

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About Brown-Forman

For over 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit www.brown-forman.com.

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Devils River Whiskey Adds Cold Brew Blend To Wake Up Your Spirit

SAN ANTONIO, June 10, 2020- Devils River Whiskey, maker of premium small batch whiskeys, announces the launch of Devils River Coffee Bourbon Whiskey, a San Francisco World Spirits Competition Gold Medal winner and a rich, smoky addition to their family of whiskies.

When it comes to popular drinks, coffee and whiskey score pretty high up on the list. So what do you get when you combine them in one bottle? A heavenly fusion of flavors and the makings of an instant classic.

"We believe coffee and whiskey are natural companions. Both have intense character and intricate processes," says Mike Cameron, co-founder and Distiller of Devils River Whiskey. "We decided to take on the challenge of marrying these two beverages into one sinfully smooth whiskey. With our emphasis on quality and technique, they're a match made in bourbon whiskey heaven."

The Texas based team chose a local San Antonio coffee roastery with standards to match its own meticulous distilling process. All of the beans are "fair trade" and come responsibly sourced from Columbia, Brazil and Honduras.

"After trying a variety of roasting styles, we found that the dark Vienna Roast best compliments our whiskey, adding another layer to its deep flavor profile," states Cameron. "The Vienna Roast is the most difficult roast to achieve on a consistent basis, so of course we had to take on the challenge. Besides being darker, richer and more aromatic, this blend has a full body that features caramel, citrus and berry notes with a rich, satisfying finish."

But the team at Devils Whiskey didn't stop there. To further enhance the flavor of their Coffee Bourbon, they opted for a cold brew process. "During our research we discovered hot brewing forces the flavor from the bean, but cold brew likes to take its own sweet time," says Devils River Whiskey Vice President of Marketing, Eric Hundelt. "We steep our Devils River Bourbon with the dark roasted Vienna coffee beans for at least 24 hours at a low temperature to bring out the smooth, sweet flavor cold brew coffees are known for."

As if adding a jolt of java to a world-class whiskey isn't enough, the Coffee Bourbon is then naturally infused with 100% blue weber agave nectar to mellow the finish and add a touch of sweetness. The result: a perfectly balanced, premium drinking experience.

"The gold medal our Coffee Bourbon won at this year's San Francisco World Spirits Competition was a great honor to receive prior to the launch of this expression," says John Potts, Devils River Whiskey Executive Vice President of Sales and Marketing. "It supported the hundreds of hours of research, planning and work that went into making this idea a reality."

At 80-proof, you can enjoy Devils River Coffee Bourbon Whiskey like any traditional whiskey: neat, on the rocks or in your favorite cocktail. Natural oils from the dark roasted beans provide a creamy mouthfeel, while touches of dark chocolate and spice permeate its understated coffee flavor. Soft on the palate, this high rye bourbon has a warm, soothing and perfectly balanced finish.

Its subtle coffee aroma balanced with caramel, smoke and a touch of fruit, makes Devils River Coffee Bourbon Whiskey a great cocktail companion. Here are a few great recipes!

Bourbon Spiked Iced Coffee

1.5 oz Devils River Coffee Bourbon 2 oz coffee or cold brew2 oz nitro stout beer.75 oz Demerara syrup

.5 oz. heavy whipping cream Freshly grated cinnamon

Instructions: Pour all ingredients except beer into a shaker tin with ice, shake generously and strain into a Tom Collins glass. Top with nitro stout beer and enjoy!

Wake-Up Whiskey Sour

1.5 oz. Devils River Coffee Bourbon1 oz. simple syrup1 oz. lemon juice.25 oz Heering cherry liqueur (optional) 1 egg white

Instructions: Place all ingredients in a shaker tin without ice and shake rapidly for 15-20 seconds. Strain over large ice cubes, retaining froth at top of the drink. Garnish with a lemon peel.

Coffee Colada

2oz Devils River Coffee Bourbon .5oz simple syrup1.5oz pineapple juice1.5oz orange juice

1.5oz coconut cream (Coco Lopez)

Instructions: Add all ingredients to shaker tin with ice and shake for 20 seconds. Strain into a hurricane glass with ice.

Devils River Coffee Bourbon Whiskey begins shipping this month. To find your bottle, go to www.devilsriverwhiskey.com/coffee-bourbon/. More delicious recipes can be found at www.devilsriverwhiskey.com/ways-to-enjoy/.

About Devils River WhiskeyDevils River Whiskey, a premium whiskey company based in San Antonio, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.

Devils River Whiskey is now available in the following 29 states: TX, CA, LA, OK, AR, CO, NE, KS, MO, WI, IL, IN, KY, TN, GA, SC, FL, MD, ME, NJ, RI, MA, NY, CT, AL, NC, PA, DC, and NV

Follow Devils River Whiskey on Facebook, Instagram, and LinkedIn.

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Jack Daniel’s Launches New Spirit-based Canned Cocktails

LYNCHBURG, Tenn Right in time for summer, the Jack Daniel Distillery has introduced the new Jack Daniel’s Canned Cocktails series featuring Jack & Seltzer; Jack & Cola; and Jack, Honey & Lemonade, available in select markets beginning this month.

“We are always listening to our friends, and these new canned cocktails will be a convenient and refreshing way for them to enjoy our Tennessee Whiskey with a selection of wonderful flavors”Each cocktail is made with Jack Daniel’s Tennessee Whiskey, perfectly mixed and ready to enjoy in convenient packaging. Jack & Cola and Jack, Honey & Lemonade are 7% ABV, and Jack and Seltzer is 5% ABV with 0 carbs and 97 calories.

“We are always listening to our friends, and these new canned cocktails will be a convenient and refreshing way for them to enjoy our Tennessee Whiskey with a selection of wonderful flavors,” said Lisa Hunter, Jack Daniel’s Flavors Brand Director Lisa Hunter . “Each drink is perfectly balanced to highlight the flavors of our charcoal-mellowed whiskey in a drinkable and convenient format. This is real Jack and it’s ready to go.”

Jack Daniel’s Canned Cocktails will be available this summer in select states including CA, CO, CT, DE, FL, GA, IL, NH, NV, MD, MN, NY, PA, TN, TX, and WI. Retail price for a 4-pack of 12 oz. cans is $12.99 and single cans for $3.99. Visit www.jackdaniels.com for more information.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

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