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Sagamore Spirit Brings Two Limited Edition Rye Whiskies to Shelves

BALTIMORE, Sept. 25, 2018  Whiskey enthusiasts looking for something different to explore now have two new bottles to add to their bar carts, as award-winning Sagamore Spirit adds two limited edition rye whiskies to its lineup this month: a brand new Port Finish and the second batch of fan-favorite Double Oak Straight Rye Whiskey.

At a bold 101-proof, Port Finish, a blend of straight rye whiskies, is aged to perfection in 60-gallon oak wood barrels then finished in port wine barrels sourced from Portugal and Baltimore-based Boordy Vineyards. The result is a definitively hot and spicy taste with notes of sweet dried cherries - a true sweater-weather whiskey for the fall.

Ninety-six-proof Double Oak is back for a second dip into the barrels after a highly successful, award-winning debut last fall. After spending four years aging in oak barrels, Sagamore Spirit's straight rye whiskey is placed into wave stave oak barrels for an additional four months, reenergizing the aging process and resulting in a taste rich with caramel and dark vanilla.

"Our talented distillers' expertise, curiosity and passion for whiskey craft comes through in every new batch they create, and our new Port Finish is case in point," said Sagamore Spirit President Brian Treacy. "Our growing library of limited time offerings consistently raises the bar when it comes to innovation, creativity and flavor. Sometimes, they're received so well we just have to bring them back for round two, like with Double Oak, which sold out everywhere last year."

Like Sagamore Spirit's signature-83 and cask strength rye whiskies, both Port Finish and Double Oak are proofed with limestone-rich spring water taken from a 1909-built springhouse on nearby Sagamore Farm. This water helps craft a beautifully balanced rye whiskey as Sagamore Spirit aims to inspire global passion for Maryland-style rye, which is slightly sweeter and more versatile than other styles of rye whiskey. The two new limited time offerings share that same approachability, making them delicious on their own or in cocktails.

Launching just in time for the holiday season, Sagamore Spirit's Port Finish (priced at $69.99 per bottle) and Double Oak (priced at $59.99 per bottle) are now available nationwide for a limited time only while supplies last. To learn more about Sagamore Spirit and find a bottle near you, please visit www.SagamoreSpirit.com.

About Sagamore Spirit
Sagamore Spirit opened its award-winning five-acre waterfront distillery campus in Baltimore in April 2017. Since then, nearly 45,000 guests have visited the campus and tasted the brand's 18-time award-winning rye whiskies. Each batch of whiskey is made with pure spring-fed Maryland water. The distillation team blends two different rye mash bills – a high rye and a low rye – and then adds limestone-filtered spring water transported 22 miles from Sagamore Farm, to create an 83 proof Maryland-style rye whiskey. 100 percent of Sagamore Rye is cut to proof with this distinct water. Sagamore Spirit also offers a Cask Strength whiskey that is 112 – 114 proof. Sagamore Spirit is committed to inspiring a global passion for Maryland Rye Whiskey.

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Eighth Generation Beam Distiller Freddie Noe Releases Second Chapter In Acclaimed Little Book® Whiskey Series

CLERMONT, Ky., Sept. 20, 2018  Freddie Noe, eighth generation Beam distiller and creator of Little Book® Whiskey, is proud to announce the second installment in his annual, limited-release series of blends – "Little Book Chapter 2: Noe Simple Task."

Like last year's inaugural Little Book release, Little Book "Noe Simple Task" is an embodiment of Noe's passion for blending high quality spirits as a means to discover unique taste profiles unlike any others on the market. The 2018 chapter delivers on this vision, featuring an expertly balanced blend that marries the bold and spicy Kentucky straight rye characteristics from Noe's home roots and the more delicate flavors of aged Canadian whiskies that he came to admire following a trip to Alberta, Canada as part of his ongoing development as a Beam family distiller. "Noe Simple Task" is crafted with three uncut and unfiltered¹ whiskies, including: 8-year old Kentucky straight rye whiskey, 13-year-old Canadian rye whisky and 40-year-old Canadian whisky made from 100% corn.

"For Little Book Chapter 2, I was inspired to work with the extra-aged Canadian whiskies I tasted while visiting our Canadian distilleries last year, but I knew I had my work cut out for me," said Noe. "The floral, fruit notes Canadian whiskies achieve really intrigued me, along with the aging and production styles that are so different from what we do here in Kentucky. It was a step outside my comfort zone to bring these two worlds of whisk(e)y together, and I'm really proud of the unique blend I was able to achieve."

As the name implies, crafting the final blend for Little Book "Noe Simple Task" was a long journey that tested Noe's skills as a blender. After experimenting with nearly 40 different blends, Noe selected recipe number 29 as the blend that met his precise vision for his second release. Balancing the strong flavor and high proof of the 40-year-old Canadian whisky, in particular, proved to be the biggest challenge; yet, like his grandfather Booker Noe, Noe's curiosity and innovative spirit guided him through to the end.

"Freddie is really coming into his own as a Beam distiller, and it makes me proud to watch him explore his passion for blending and the unique taste profiles he can achieve with each Little Book release," said Fred Noe, Freddie's father and Beam's seventh generation master distiller. "Freddie is a real perfectionist, and he doesn't rest until he's completely satisfied with the final product. I really enjoy his latest labor of love, and I can't wait to see what he comes up with next."

Little Book "Noe Simple Task" was developed by Freddie Noe with the following characteristics:

• Blend Overview: 13-year-old, uncut and unfiltered¹ Canadian rye whisky at 111.9 proof 
  • 8-year-old, uncut and unfiltered¹ Kentucky straight rye whiskey at 119.8 proof
  • 40-year-old, uncut and unfiltered¹ Canadian whisky at 137.8 proof
• Proof: 118.8
• Tasting Notes: Little Book "Noe Simple Task" features floral and fruity notes that balance out the spice from the rye whiskies in the final blend. The finish is long, lingering and spicy with notes of caramel.
• Sipping Suggestions: Neat, over ice, or with a few drops of water

Already an award-winning whiskey, having received a Double Gold medal at the 2018 New York World Wine and Spirits Competition, Little Book "Noe Simple Task" will be available nationwide beginning in September in limited quantities with a Suggested Retail Price of $99.99 for a 750mL bottle.

For more information about Little Book "Noe Simple Task" and Freddie Noe's work as a Beam distiller, please visit: https://www.littlebookwhiskey.com/, or visit us on Instagram @littlebookwhiskey.

About Little Book®
Little Book® is the first-ever product release from Freddie Noe, Eighth Generation Beam Distiller, son of current Beam Master Distiller Fred Noe and grandson of legendary Beam Master Distiller Booker Noe. An annual, limited release series, Little Book features new and unique high-quality blends each year that bring to life Freddie's passion for blending and his curiosity for the limitless tastes that can be achieved through the blending process. Little Book is named as a nod to Freddie's childhood nickname, given to him by his family for the many qualities he shared with his granddad, Booker Noe.

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Little Book® Whiskey, 57.5% - 65.0% Alc./Vol. ©2018 James B. Beam Distilling Co., Clermont, KY.
¹ While we get every last ounce of charred oak flavor from our barrels, we make sure any actual pieces of barrel wood are left behind at the distillery.

SOURCE Beam Suntory Inc.

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Limited Edition Jim Beam® Repeal Batch Offers A Taste Of Post-Prohibition Style Bourbon

CHICAGO, Sept. 13, 2018 Today, Jim Beam®, the world's No. 1 bourbon, is announcing the release of Jim Beam Repeal® Batch, a non-chill filtered, 86-proof Kentucky Straight Bourbon Whiskey inspired by the same liquid produced by the Beam family following Prohibition's repeal. This limited edition offering, with a label inspired by post-Prohibition Jim Beam bottlings from the 1930s, celebrates the 85^th anniversary of Prohibition's repeal and the perseverance James B. Beam put into rebuilding the Jim Beam distillery in 1933 – a feat accomplished in only 120 days.

"For the 85^th anniversary of Repeal Day, we wanted to release a bourbon inspired by our heritage and dedicated to the hard work my great-grandfather put into rebuilding our family business after Prohibition," said Fred Noe, Jim Beam's seventh generation master distiller. "Jim Beam Repeal Batch pays tribute to all the generations of Beams that came before me."

After a 13-year hiatus from the bourbon industry during Prohibition, and at nearly 70 years old, James B. Beam and his family rebuilt the distillery in Clermont by hand to get the family business up and running once again. Today, Jim Beam is the best-selling bourbon in the world.

Jim Beam Repeal Batch is aged four years, similar to Jim Beam® Bourbon, however this unique liquid is non-chill filtered, resulting in a bourbon with fuller mouthfeel and tasting notes that include char, oak and caramelized tones. It has a light amber color, with an aroma that carries oaky notes, balanced with light vanilla and a hint of brown spice.

Jim Beam Repeal Batch is best enjoyed neat, on the rocks or in a signature cocktail, such as the whiskey punch cocktail, which includes bourbon, Italian vermouth, pineapple syrup and lemon juice. This exclusive offering can be found for a limited time at select retailers nationwide on shelves alongside Jim Beam Original and other premium offerings. Jim Beam Repeal Batch has a suggested retail price of $17.99 for 750mL.

For more information about Jim Beam Repeal Batch, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.

About Jim Beam® Bourbon
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller's Masterpiece, Jim Beam Vanilla, Jim Beam Apple, Jim Beam Honey and Jim Beam Kentucky Fire among other offerings.

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WhistlePig Releases The Boss Hog V: The Spirit of Mauve

SHOREHAM, Vt., Sept. 5, 2018 - Today, WhistlePig Rye Whiskey announces the release of The Boss Hog V: The Spirit of Mauve, the fifth edition of their most profound whiskey. As the biggest and best expression of WhistlePig, The Boss Hog is only produced when the brand feels they can create something superior to anything they have previously made. This marque fulfills the five promises WhistlePig makes to each edition of The Boss Hog: single barrel, bottled at barrel proof, powerfully complex, distinctly unique from anything they have done before, and stupendous. The Boss Hog V targets the senses with a unique balance between sweet and spiced flavors and a fine balance between American power and French sophistication.

The Spirit of Mauve is a celebration of one of the brand's founding celebrity pigs. Mauve's lover, Mortimer, was tragically killed defending her honor in 2014, and was memorialized in The Boss Hog, second edition, The Spirit of Mortimer. Mauve persevered for the sake of their son, Mortimer Jr., but she sadly passed away this Valentine's Day, presumably of a broken heart. The Spirit of Mauve is a 13 Year Straight Rye Whiskey finished in Calvados Casks in honor of Mauve's undying love of apples. Each bottle features a handcrafted Danforth pewter stopper in the shape of Mauve ascending to heaven and a casket-inspired gift box.

"The Spirit of Mauve is my favorite Boss Hog release so far. It is full flavored yet subtle, with lots of warm spice and apple notes. It's like drinking Grandma's apple pie." explains Dave Pickerell, Master Distiller for WhistlePig.

The former editions of the line include The Boss Hog IV: The Black Prince (2017), which was named Best in Show at the 2017 San Francisco World Spirits Competition, The Boss Hog III: The Independent (2015), Boss Hog II: The Spirit of Mortimer (2014) and The Boss Hog (2013). This newest edition is bottled at barrel proof and the suggested retail price is $499.99.

Flavor Profile of The Boss Hog V
Nose: Mulled cider, cardamom, candied ginger and a touch of piper tobacco. Caramel, vanilla and gentle Rye spice develops with time in the glass.

Palate: Maple syrup and pears are balanced by dark chocolate and French oak spice. With water, the spice moves front and center and a vibrant, fruit-forward character develops.

Finish: Lasting spice and a touch of charred oak and caramel, maple syrup lingers as the finish fades.

ABOUT WHISTLEPIG
Founded in 2008, WhistlePig is the premier aged Rye Whiskey, featuring the bold and often untapped flavor of rye. WhistlePig is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated Rye Whiskey – having received the coveted 'Best in Show Whiskey' title from the 2017 San Francisco World Spirits Competition-- WhistlePig is widely viewed as the world's finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle Rye Whiskeys in the world.

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Crown Royal Launches Responsibility Initiative Encouraging Football Fans To Stay In The Game Through Moderation And Hydration

NORWALK, Conn., Sept. 5, 2018 - Whether at bars, stadiums or at home, enjoying cocktails and adult beverages can be essential parts of the football experience… but every so often there's that one fan whose overconsumption ruins the game for themselves and those around them. That is why Crown Royal, America's best-selling Canadian whisky, is building upon the "Hydrate Generously" platform that started in 2017 and is now launching its largest-ever responsible drinking campaign: The Water Break.

Crown Royal Water Break

Crown Royal Water Break

Water Breaks are a must for professional football players, but what about the fans who support their teams, win or lose? This season, Crown Royal is introducing the first off-the-field Water Break – a movement that encourages responsible game day consumption and reinforces the importance of drinking in moderation and hydrating between alcoholic beverages.

"Crown Royal is taking responsible drinking to the next level with an initiative that's more than just a message; we are looking to change behaviors and ultimately make a positive social impact. Simply put, the Crown Royal Water Break reminds sports fans to not ruin the game day celebrations for everyone else by overconsuming," said Sophie Kelly, Senior Vice President of North American Whisk(e)ys at Diageo. "Our Water Break platform is an integrated campaign and the new spot will run in homes, bars and stadiums, and will air nationally and locally all over the country. This season make sure you moderate your drinking and hydrate to stay in the game. TAKE A WATER BREAK!"

As part of the fully integrated initiative, the campaign will debut with a nationally televised 30-second commercial set to air during the season opener on Thursday, September 6. The spot features a referee signaling a time out for an official Crown Royal Water Break, a moment for fans everywhere to take a break and hydrate between alcoholic beverages. The campaign will continue to air during the first half of games throughout the entire season.

Crown Royal will also partner with a roster of legends including Brian Westbrook, DeMarcus Ware and Ed Reed to remind fans the importance of taking Water Breaks. In select markets, these former greats will get back in the action by assisting Crown Royal in distributing tens of thousands of gallons of water in stadiums and bars to create a safer, more enjoyable game day. Consistent with the brand's long-standing commitment to responsible drinking, this is the next in a series of social responsibility efforts that have included providing fans with free, safe rides home around big events and public service announcements promoting responsible drinking.

"Fans are a crucial part of every football game," said Brian Westbrook, former professional football great. "The goal this season is to remind everyone to be safe -- whether at the tailgate, the bar, in the stands or at home – by taking a moment to participate in a Crown Royal Water Break to create a more enjoyable game day experience for everyone."

Crown Royal appreciates that drinking can be part of the enjoyment and celebration, and reminds adult fans to stay in the game by moderating their drinking and hydrating in between drinks.

Positive social impact is at the heart of Crown Royal because our purpose is to "inspire exceptional generosity" in everything we say and do. In addition to the Crown Royal Water Break, this fall we will remind people it's not what you have, it's what you give that matters most by launching "The Purple Bag Project," an ongoing commitment to turn our iconic purple bags into care packages to give to our military veterans and active duty service men and women stationed overseas. 

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VIand Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky.  For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

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Kentucky Peerless Distilling Co. Introduces Rye Whiskey Into 35 States in First Year

LOUISVILLE, Ky., Sept. 5, 2018 - Kentucky Peerless Distilling Company released a two-year-old Rye Whiskey in May of 2017. Within the first year of its release, the Peerless team has traveled all over the U.S. working hand-in-hand with distributors to introduce the Rye Whiskey into new markets. These markets are spread across 35 states and extending into Canada, with the goal being all 50 states by the end of this year.

Kentucky Peerless Rye Whiskey

Targeted domestic markets have embraced Peerless's one-hundred-year-old start-up Kentuckyfamily roots legacy. Efforts to gain placement in national accounts are on-going and are progressing nicely. Morton's, Del Frisco's, Mastro's, Chart House and Sullivan's will feature the Peerless Rye Whiskey and Peerless cocktails.

The markets included are: Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin.

Find Peerless Kentucky Straight Rye Whiskey in a store near you by checking our Whiskey Locator at https://kentuckypeerless.com/whiskey-locator. Visit the distillery at 120 N. Tenth Street in downtown Louisville. The distillery is open for tours and tastings Monday through Saturday 10 a.m. to 5 p.m. with extended hours until 7 p.m. on Thursday and Friday.

About Kentucky Peerless Distilling Co.

The Peerless family's very first bourbon went into a barrel in 1889. They have since revived the craft in their own state-of-the-art distillery, where they use the finest ingredients. The Peerless family believes that patience builds character and fine Bourbon can never be rushed. All under one roof, the select Kentucky Peerless grains are milled, cooked, fermented, double-distilled, and barreled as Bourbon & Rye.

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