June 2017 ~ Just Malt

30 June 2017

LORETTO, Ky., June 29, 2017 Two American icons are coming together once again to create an experience that captures the imagination and dazzles the senses. Maker's Mark®, the pioneer of premium bourbon, is proud to celebrate the work of world-renowned artist Dale Chihuly with the unveiling of Chihuly at Maker's.

Inspired by the distillery's light-filled Burke House Welcome Center and surrounding lush campus grounds, Chihuly at Maker's is a temporary, site-specific exhibition and the second installation commissioned for Maker's Mark by Chihuly. His first celebrated permanent installation, The Spirit of the Maker, was unveiled in 2014 as a tribute to Maker's tradition of bourbon making in Kentucky.

"I had the privilege to visit the landmark Maker's Mark Distillery in 2014 when we worked together to install The Spirit of the Maker," said artist Dale Chihuly. "I was inspired then by its unique landscape and architecture and am excited to share my work from the perspective of its special surroundings."

Chihuly at Maker's is comprised of six large-scale art installations sited throughout the distillery grounds. From July through October of this year, the Maker's Mark Distillery will be transformed by Chihuly's dramatic works of art purposefully set throughout the historic landmark campus to complement the distillery's landscape and architecture. Included in the exhibition is: Summer Sun, a 12-foot tall blown glass and steel sculpture; a collection of five fiery-red Baskets; and an 18-foot wide Crimson and Chestnut Fiori Boat, which combines a range of forms massed together in a traditional wooden boat.

The Sapphire and Platinum Waterdrop Tower, which stands at approximately 12-feet, is a classic demonstration of Chihuly's desire to mass color on a steel armature for dramatic effect. For centuries, blown glass pieces were small, intricately designed and admired from atop a table. In contrast, Chihuly's Towers rise from the ground like huge stalagmites and have been an iconic aesthetic of installations in art museums and botanical gardens worldwide. Like all Chihuly sculptures, the Sapphire and Platinum Waterdrop Tower was designed specifically for its location, in this case, in front of the distillery's cellar and natural water source.

"Just as my grandparents, the founders of Maker's Mark, first envisioned, we're committed to enhancing our visitor experience with culturally immersive opportunities unlike any other distillery in the world," said Rob Samuels, the eighth-generation whisky maker and Chief Operating Officer of Maker's Mark. "Creating our handmade bourbon isn't a job – it's an art form. It's an honor to have formed such a lasting relationship with world-renowned artist Dale Chihuly."

Chihuly at Maker's is one of several site-specific installations from Chihuly that have been featured at high-profile locations around the country, including recent exhibits at Crystal Bridges Museum of American Art, the New York Botanical Garden and the Catalina Island Museum in Avalon, California.

The official Grand Opening of Chihuly at Maker's will take place Saturday, July 1, 2017 at 6:30 p.m., with a viewing picnic at the Maker's Mark distillery. Admission is $50 and includes a meal and two drinks from the distillery's new fast-casual restaurant, Star Hill Provisions™. From July 1 – Oct. 31, admission to Chihuly at Maker's is included as part of the tour ticket cost ($12) during the distillery's daytime operating hours, Monday through Saturday from 9:30 a.m. – 3:30 p.m. and Sundays from 11:30 a.m. – 3:30 p.m.

In addition, on Saturday nights from July 22-Oct. 7, visitors will be able to enjoy the remarkable art of Dale Chihuly in a new way with "Chihuly Nights," an exclusive and stunning look at the exhibition after dark. As the sun sets, guests will experience the enchanting glass sculptures glowing with light against the dark Kentucky sky. Maker's Mark Bourbon and cocktails alongside fine Kentucky fare from the distillery's resident chef, Newman Miller of Star Hill Provisions, will be included. Admission to Chihuly Nights is $20 and includes admission to the distillery grounds for self-guided tours. Separate tickets are required for day and night.

GIMLI, Manitoba, June 12, 2017 – Still searching for the perfect gift to give to a generous dad this Father’s Day? Look no further – Crown Royal is giving dads the royal treatment and enabling you to “Crown Your Father,” this month, creating a unique digital portrait that you can share with dad on social. Now through June 19^th, sons, daughters and spouses who are 21+ can visit www.CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere.

Users can choose from five different royal backgrounds, each specially created for the “Crown Your Father” experience, that depict dad in kingly poses – standing atop a cliff next to a lion or relaxing on a throne with a glass of Crown Royal in hand.

“We really believe that fathers are modern-day kings,” said Crown Royal Brand Director Jim Ruane. “This Father’s Day, we wanted to provide our fans with a unique and fun way to honor their dads and thank them for their generosity through the ‘Crown Your Father’ experience. The digital portrait paired with a bottle of Crown Royal whisky will make for the perfect gift for dad.”

In addition to the digital portraits that can be created through the mobile experience, 100 real velvet-style paintings of dads were created for influencers and select consumers. Crown Royal’s purple “velvet” bag was used as the actual canvas upon which the portraits were painted, paying homage to the fun velvet-style paintings commonly found in bar culture.

The “Crown Your Father” mobile experience was developed by Anomaly in collaboration with UNIT9. The digital workshop where the portraits are created was built mobile-first so users can personalize and share their digital portraits with family and friends. Five different illustrators, each specializing in a different style of art, were engaged to create the backgrounds for the “Crown Your Father” experience. Those illustrators include: Chris Buzelli (realistic), Corey Brickley (modern), Doug Sirois (illustrative), Jacquie Boyd (pop) and Tracie Ching (graphic).

Users are encouraged to share resulting images of their dads using the hashtag #CrownYourFather leading into and on Father’s Day. While immortalizing dad through the “Crown Your Father” experience and raising a glass to him this Father’s Day, Crown Royal reminds whisky lovers to please drink responsibly.